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Cadbury is Making Diwali 2022 Happier & Sweeter with It’s Latest #shopforshopless Campaign!

October 21, 2022

Cadbury’s #shopforshopless campaign is garnering a lot of praise and rightly so! Diwali being one of the most celebrated festivals of the year unleashes the creative instinct of a lot of brands as they plan to benefit from increased public spending during this time of the year. And Cadbury has been at the forefront!

Cadbury, as a brand, has had a special place in every Indian’s life. The brand has always creatively positioned itself as the perfect gift on any occasion. However, in recent times, the brand has displayed a heartwarming sensitivity towards not just its customers but countrymen in general through its thoughtful campaigns. Whether it was the customised “Thank You” packaging in eight regional languages for the Covid warriors or the 2021 “Not Just A Cadbury Ad” last Diwali for local small businesses, Cadbury is leaving no stone unturned in making every occasion sweeter. The latest Diwali special Cadbury #shopforshopless campaign is also an extension of similar messaging.

We cannot discuss this year’s Cadbury campaign without paying a little bit of attention to its last year’s Diwali campaign. The “Not Just A Cadbury Ad” campaign, released in October 2021, featuring Bollywood Superstar Shah Rukh Khan was nationwide appreciated and received many accolades in the advertising awards season. The idea of “now you can have Shah Rukh Khan as Your Brand Ambassador” was an instant hit.

The 2021 campaign was designed keeping in mind the small town local businesses by giving them an opportunity to get their own customised ads featuring local stores. Cadbury manually mapped local businesses into a directory and programmed their advertisement in such a way that anyone watching would see a separate localized version of the same ad. With geo-targeting of the local business, there were hundreds and thousands of versions of the same ad for different regions. So, any watching the ad in Kashmir would get to see their local stories featured in the ad with the same tagging being different for a person watching the ad in Kanyakumari. The campaign was widely appreciated for the message of ensuring a Happy Diwali for every local business while pushing for localized purchases.

This was undoubtedly one of the most creative and heartwarming uses of AI and machine learning in the modern-day advertisement industry.

With the success of its previous Diwali campaign, the industry was all eyes on how the chocolate brand is going to greet this Diwali. And let’s just, no one was disappointed.

The Cadbury Diwali 2022 campaign has gone one step ahead of last year and now sifted its focus onto supporting hawkers. The #shopsforshopless campaign is all about facilitating hundreds and thousands of shopless hawkers across the country to set up their own shops just with the help of scanning one QR code. The idea, as the brand mentions, is to give the power of technology to the hands of the community and empower them in self-reliance.

To achieve this, the brand is using the now widely recognised QR code technology. Customers purchasing the Cadbury celebrations pack this Diwali can now simply by scanning the QR code printed on the pack get to know all about their local hawkers. Cadbury has again manual gathered the data of local hawkers and marked them through a QR code. Customers would be able to get all the information about nearby hawkers and the products they sell.

The technology also builds a simple interface for the consumers purchasing a Cadbury celebrating pack where they can promote their local hawkers. Consumers, by scanning the QR code, can now even set up a small virtual shop for their local vendors. They can add useful details such as the hawker’s name, phone number, and the list of products they sell. Other customers can easily shop for these listed products from registered hawkers.

“We are not just in the business of storytelling, we want to engage consumers and get them to participate and be involved in what we are trying to say. It is actually a call to action to customers to actually participate and do their bits as well,” said Anil Viswanathan, the Vice President, Marketing of Mondelez India. Viswanathan also revealed how the brand has some other ideas for this Diwali as well but keeping the factor of continuity with the previous year’s campaign in mind, this idea was finalised.

A closer look at the last few campaigns by Cadbury very clearly states their intent. The brand is, with its message-orient campaigning, trying its best to build a thoughtful narrative around the idea of showing generosity for the past two years. And for the worth of its last two campaigns, it is not hard to notice that the idea behind its messaging is working.

Viswanathan also added, “Over the years, we have been building many chapters of generosity, whether it the generosity we were showing towards Covid warriors, or to say thank you to each other, or being generous to some people. It’s been a long journey.”

Also Read: List Of Best Websites To Order Sweets On This Diwali

Steps to Make Your Own Not Just a Cadbury Advertisement Video

Step 1: Visit to notjustacadburyad.com. An exclusive website, Cadbury created to help local stores to create their ads

Step 2: The next step is entering the location which will get automatically detected and you don’t have to worry about fetching it.

Step 3: Now select the category of your business from the drop-down menu available on the screen

Step 4: Now for the final step, You’d have to enter basic information like Name, WhatsApp Number, Email ID and Age.

Step 5: Once you’re done filling out the specifics, click the “Get My Personalized Video” button to get your own Not Just a Cadbury Ad video!

Sounds simple, right? It actually is !

Also Read: List Of Best Websites To Buy jewellery On This Dhanteras

Competition Commission of India Slaps Hefty Fine on Google; Details Inside

Team My Mobile

October 21, 2022

Highlights

CCI noted Google has leveraged its dominant position in app store market
Section 4 of the Competition Act pertains to abuse of dominant position
In 2019, CCI ordered a detailed probe on Google following complaints

Do you think Google is going through a rough patch? Can it handle the setback of the hefty fine leveled by Competition Commission of India on it?

Brief Summary

To say that Google is one of the biggest tech giants on the planet is a massive understatement because it has become a lifeline for billions of users worldwide. Today, it is virtually impossible to imagine your life without Google as its search engine has become the proverbial platform where people hope to get a solution.

All they need to do is to type a word or phrase in the Google search engine and press ‘Enter’, following which a slew of websites and articles will immediately pop up on the screen that will offer answers/solutions to the problem.

Google

Gone are the days when students used to rely on their school/college textbooks of hardbound elastic with thousands of pages with bookish definitions that they would need to cram up in their minds.

Google India is arguably the most popular search platform in the country with nearly a billion users who look up to it when they want a platform where they need to search for their preferable content.

Google search is deemed more than enough to look up for a solution for all kinds of problems in life, both personal and professional, which is why Google has acquired the stature of being one of the top 10 or top 5 tech giants in the world, which it has consistently sustained in the past two decades despite facing competitive challenges.

Speaking of challenges, Google has been subjected to many legal hassles and financial penalties since the past two decades with the most recent one being filed by the Competition Commission of India (CCI), a renowned fair trade regulator in the country.

CCI has accused Google of indulging in unfair business practices in the android mobile device ecosystem and imposed a hefty penalty of Rs.1,337.76 crore on the tech giant for abusing its position of power in numerous markets.

CCI has further instructed Google to provide a defined timeline and modify its conduct instead of using its position and reputation for its own benefits and leveraging its dominance in the app store market.

Many Android smartphone users in India have leveled complaints on Google, based on which Competition Commission of India has ordered a detailed probe on the tech giant. For the unversed, Android is an open-source, mobile operating system that is installed by Original Equipment Manufacturers (OEMs) of smartphones, laptops, tablets, etc.

There are two agreements on which the allegations levelled on Google are based viz. Anti-Fragmentation Agreement (AFA) and Mobile Application Distribution Agreement (MADA), which were entered into Android OS OEMs.

CCI has also deemed the pre-installing Google Mobile Suite (GMS) under MADA, along with their prominent placement, as good as imposing of unfair conditions on device manufacturers as it contravenes the competition law, especially as there is no option to uninstall it.

Therefore, CCI has imposed the financial penalty on Google as the company has violated Section 4(2)(d) of the Competition Act, which is the code for violation of dominant position.

This alleged action by Google apparently denies market access for competing search apps, which is another violation of the competition law, as the tech giant seeks to enter as well as protect its position in non-OS specific web browser market via the Google Chrome app.

Competition Commission of India

Conclusion

Competition Commission of India’s fine imposed on Google is to teach the tech giant a lesson so that it doesn’t abuse its position as not only does it violates the competition laws but also might prove to be detrimental to other applications.

Also Read: Google Probed by CCI; Tech Giant Allegedly Violates Revenue Sharing Terms

Amazon Tackles Britain Lawsuit; Faces Serious Allegations

Team My Mobile

October 21, 2022

Highlights

Amazon has called the proposed case to be “without merit”
Amazon has been accused of breaching competition law
The lawsuit is expected to be filed at the CAT by the end of this month

Are you fond of shopping on Amazon? What do you make of the lawsuit filed against the company? Do you believe the allegations levelled against it?

In Brief

Amazon is one of the biggest tech companies in the world that deals with online advertising, digital streaming, cloud computing, e-commerce, artificial intelligence, among many others things.

Amazon India is one of the biggest and most popular e-commerce platforms in the country, alongside Flipkart, where millions of consumers purchase their favourite products in different hues and varieties.

Amazon UK

The company has reached a position and stature where people don’t think twice before placing their implicit faith in its products and vouch for its services from time to time, which is rare to find for any company nowadays.

However, the more successful and dominant you become in your field, the greater are the chances of facing allegations, challenges, and hurdles from others, for different reasons, that may or may not be valid.

Amazon too is no exception in this regard as it has entered troubled waters as it has been slapped with a lawsuit in UK for abusing its dominant position and blatantly favouring its own products at the cost of those belonging to other companies.

As a result, Amazon has been slapped with punitive damages of up to GBP 900 million as renowned consumer rights advocate, Julie Hunter, is representing the British consumers and plans to bring collective action on their behalf as they’ve made Amazon purchases since October 2016.

Amazon, in its defense, has refuted the allegations and claimed the proposed case is ‘without merit’ and plans to take the matter further as this is the newest case against a reputed tech giant that will be filed at Competition Appeal Tribunal (CAT), London.

Hausfeld is the law firm that is representing advocate Hunter, which has accused Amazon of breaching competition law via a secretive and self-favouring algorithm’ to promote its own products on its official website, for which it is using its ‘Buy Box’ feature for the task.

Amazon has confidently claimed that the claims lack merit and will be cleared through the legal process as the case is under subjugation since July 2022, with UK’s antitrust watchdog carrying on its investigations like the company’s way of selecting its products to be placed in the ‘Buy Box’ feature.

Amazon britain lawsuit

Conclusion

This isn’t the only legal hassle that Amazon is involved in as it has faced many similar probes elsewhere too, like the one where it offered a hefty sum to the European Commission to avert possible hefty EU antitrust fines.

Amazon has even declined to comment on its product-search system to an Australian Competition regulator, which has also heard complaints of platforms with large marketplaces of preferring in-house wares.

Also Read: Amazon sues AppSally and Rebatest for alleged fake reviews

Silvergate Capital US Dollar Plan Delayed; Regulatory Compliance Cited

Team My Mobile

October 21, 2022

Highlights

Silvergate’s hold-up isn’t because of technological hurdles
The crypto bank reported third-quarter earnings on Tuesday
Diem was bought by Silvergate Capital Corporation in January

What do you know about cryptocurrency? What are your thoughts on Silvergate’s decision? Do you subscribe to it?

In Brief

Cryptocurrency is one of the most intriguing topics to discuss because many people have such contrasting opinions about it. The word ‘crypto’ itself evokes mixed feelings and people that don’t about it inside out will surely tell others to be wary of it.

Cryptocurrency is defined as digital currency that is unregulated. In other words, it is not regulated by a central bank, unlike the official currency of a country that is classified as legal tender while cryptocurrency is not.

Official currencies like Dollar for US/Canada/Australia, Rupee for India, Yen for Japan, etc. have been legalized as tender bills by the central bank of their countries, which is why it they can be used as a medium of change through which goods and be bought and sold.

When the Rs.500 and Rs.1,000 notes were demonetized in India on November 8, 2016, they ceased to be legal tender and they were reduced to being mere pieces of paper, and were replaced by new Rs.500 and Rs.2,000 rupee bills.

Bitcoin is the most popular cryptocurrency we have today that has changed the lives of many individuals, both positively and negatively, over the past years and has inspired many of them to invest into cryptocurrency so as to get excellent returns.

Silvergate capital

Silvergate Capital, a crypto bank holding company in the US, which was in the process of launching Stablecoin, touted to be the company’s own US dollar, has decided to delay the project citing compliance in regulatory procedures.

It was initially thought that the project had been put on the backburner due to technical glitches but Silvergate Capital has clarified that it pertains to regulatory compliance, which has now added a spanner to its plans of launching the much awaited Stablecoin.

The news was confirmed by Alan Lane, Silvergate Capital CEO, during the crypto banks’ third quarter earnings, where it was clarified that the company was focused on stablecoin, which will be its own payment focused platform, following the acquisition of intellectual property, tools, and infrastructure from Diem Group, which is a Blockchain payment network developer.

Lane, along with higher officials, elaborated further that Silvergate Capital was the only bank that was in the best and most financially sound position in comparison to its counterparts to launch a tokenized dollar on the blockchain that was safe, secure, and compliant to regulation.

In addition, Silvergate Capital has offered loans to numerous crypto firms, whilst accepting Bitcoin as collateral. Furthermore, Microstrategy, a business intelligence firm, took a major loan from Silvergate, while putting Bitcoins as collateral, after deciding that they’ll use the loan to buy more bitcoins and this is the largest loan ever secured by a Bitcoin holding company.

Silvergate capital

Conclusion

All in all, Silvergate Capital has confirmed that market pain is going to last for sometime as there will be a lot of challenges and hurdles for crypto funds and exchanges from the crypto industry, which might cause problems in the initial stages but eventually, things will work out fine in the end, until a new issue pops up.

Also Read: What is Cryptocurrency?

Poco Smartphones; Big Diwali Sale Offers

Team My Mobile

October 20, 2022

In Brief

POCO is a leading player in the consumer technology brand that has made it a mission to deliver the highest quality products to its fans and consumers. It has recently rolled out some exciting offers for the customers to experience technological revolution of POCO Smartphones at unbeatable prices.

The offers that are available for the Flipkart Big Diwali Sale when it comes to topnotch quality of Poco smartphones are as follows:

POCO M4 Pro AMOLED

It comes with a 90Hz Super AMOLED Display, which makes it the first ever Super AMOLED Display in M series. It also boasts of a strong triple camera setup, including a 64MP Primary Camera, 8MP Ultrawide Camera and 2MP Macro Camera and for the selfie mode.

It is powered by MediaTek Helio G96 paired with the 8GB of RAM and 128GB of internal storage and has a battery power of 5,000mAh battery that comes with a 33W MMT fast charging that charges 100% in just 60 minutes.

POCO M5

It is powered by the latest MediaTek Helio G99 6nm processor and is classified as the most power-efficient smartphone in its segment, which also comes with a massive 5000 mAh battery that easily lasts for 2 days.

It comes with a 6.58-inch 90Hz FHD+ smart display with 240Hz refresh rate, along with a touch sampling offering an efficient scrolling and a vivid content viewing experience. Equipped with a 50MP triple camera set-up lets users capture detailed and sharp images.

POCO C31

It is powered by a high quality chipset Mediatek Helio G35, featuring a triple camera setup with 13MP main camera, a 5,000 mAh massive battery, which makes it a valuable disruption seldom seen in its segment.

It carries POCO’s characteristic design and loaded features. POCO C31 is an amazing choice in its segment of smartphones that caters to the needs of its users, and comes in two colour options- Royal Blue and Shadow Grey.

Also Read: Poco India records sales worth 3 million for its C Series on Flipkart

POCO X4 Pro 5G

This smartphone is powered by Snapdragon® 695, which is a cutting-edge 6nm framework and is also the first in X-Series to include a 120Hz Super AMOLED screen with a 360Hz touch sampling rate ideal for gaming and videos.

It also features a 67W MMT Sonic charging with 5000 mAh battery power, while the photography experience is quite immaculate, courtesy of the 64MP camera, 8MP Ultrawide sensor and 2MP Macro sensor for detailed captures in all lighting conditions.

POCO F4 5G

It comes with a Snapdragon® 870 flagship chipset built on a 7nm processor and is able to handle strenuous tasks and multitasking with much ease. Also you can avail a 6.67 inch E4 AMOLED screen, along with an ultra-tiny 2.76mm Dot Display, which is one of the smallest in the price segment, and finally, a 120Hz refresh rate and 360Hz touch sampling rate.

The device comes with Dolby Vision and Dolby Atmos and even being the thinnest model in the POCO lineup to date with 7.7mm thickness, POCO F4 5G is equipped with a 4,500mAh battery with 67W Sonic charging for users always on the go.

POCO M4 5G

It is powered by a MediaTek Dimensity 700 processor that promises to deliver a lag-free experience, while its 90Hz FHD+ Smart display holds the fort for smooth scrolling, multitasking and also gives an excellent gaming session.

Users can also get a phenomenal camera performance with its 50MP AI Dual camera solid performance, along with a 5000mAh battery that easily takes you through a demanding day. It takes forward the legacy of M-series by flaunting a mesmerizing swirl design rear panel, making it look regal.

POCO M4 Pro 5G

This handset is equipped with an exceptional 5G-ready MediaTek Dimensity 810 processor and sports an immersive 90Hz 6.6” FHD+ display coupled with 240Hz touch sampling rate for an ultimate viewing and gaming experience.

It also gives a massive 5000 mAh battery with a 33W fast in-box charger and boasts a dual setup camera with 50MP primary sensor and an 8MP ultrawide sensor. POCO M4 Pro 5G is available in three exciting colors- Power Black, Cool Blue, and POCO Yellow.

POCO Smartphones	Storage Variant	Launch Price	Big Diwali Sale Discount	Big Diwali Sale Price
POCO M4 Pro AMOLED	6GB+64GB	₹ 14,999	₹ 4,750	₹ 10,249
	6GB+128GB	₹ 16,499	₹ 5,250	₹ 11,249
	8GB+128GB	₹ 17,999	₹ 4,750	₹ 13,249
POCO M5	4GB+64GB	₹ 12,499	₹ 2,150	₹ 10,349
POCO M5	6GB+128GB	₹ 14,499	₹ 1,250	₹ 13,249
POCO C31	3GB+32GB	₹ 8,499	₹ 1,750	₹ 6,749
POCO C31	4GB+64GB	₹ 9,499	₹ 1,750	₹ 7,749
POCO X4 Pro 5G	6GB+64GB	₹ 17,999	₹ 4,000	₹ 13,999
	6GB+128GB	₹ 18,999	₹ 3,500	₹ 15,499
	8GB+128GB	₹ 20,999	₹ 4,000	₹ 16,999
POCO F4 5G	6GB+128GB	₹ 27,999	₹ 6,000	₹ 21,999
	8GB+128GB	₹ 29,999	₹ 6,000	₹ 23,999
	12GB+256GB	₹ 33,999	₹ 6,500	₹ 27,499
POCO M4 5G	4GB+64GB	₹ 12,999	₹ 3,250	₹ 9,749
POCO M4 5G	6GB+128GB	₹ 14,999	₹ 3,250	₹ 11,749
POCO M4 Pro 5G	4GB+64GB	₹ 14,999	₹ 3,500	₹ 11,499
	6GB+128GB	₹ 16,999	₹ 3,500	₹ 13,499
	8GB+128GB	₹ 18,999	₹ 4,500	₹ 14,499

Also Read: Poco F5 5G Specifics Leaked to the Public; Details Inside

Crossbeats Launches First Anti-glare Smartwatch

Team My Mobile

October 20, 2022

Crossbeats Anti-glare Smartwatch — Crossbeats

In Brief

Crossbeats is a renowned consumer technology brand, which is known all around for bringing the best-in-class technology to its users, and the good news is that it has once again come out triumphs with an iconic addition to its portfolio called Orbit Apex.

Orbit Apex further boasts of the best-in-segment battery life, offering week-long playtime following a single charge of 30 minutes. It is available at a starting price Rs.3999 at Crossbeats’ official website, along with Amazon in two colour options viz. Classic Black and Blue.

Also Read: Crossbeats unveils new TWS Slide

Users can behold its trademarked RealHue^TM technology for a surreal visual experience, while the display of the timepiece scores is displayed at the front. Then you have the Stainless steel crown buttons that are packed in a high-grade aerospace metal casing, which gives it a very sophisticated look.

Now if you add 250 watch faces, you can get a new look every day, while the advanced Bluetooth calling model is powered with a 2W Dynamic speaker and powerful microphone backed by patented ClearComm^TM technology.

Crossbeats co-founder Archit Agarwal spoke on the occasion of the launch of the smartwatch, “This iconic smartwatch adds to our range of products that have the best-in-class technology, design, and multi-utility. It is an era where consumers want one gadget to multi-task, and also look good, and I believe that Orbit Apex fills the gap. It is the perfect smartwatch for youngsters who prioritize their health and also cannot compromise with the style element.”

Also Read: Crossbeats unveils Ignite Spectra smartwatch series

Features & Specifics of Crossbeats Anti-glare Smartwatch

The Crossbeats smartwatch comes with a round 1.4 inch Super AMOLED display screen, along with the segment’s first Anti-Glare display technology, which gives it a unique look of its own.

There is also an updated 5.1 Bluetooth, which ensures no audio lag during voice calls and the Voice-Assistant-enabled smartwatch is further equipped with AI-powered Health Trackers to monitor important vitals such as Heart Rate, SpO2, sleep trackers, etc.

Crossbeats Orbit Apex is a very good option for sports aficionados and fitness enthusiasts as it has more than 60 diverse sports modes that also sports a 3ATM water-resistant rating, which enables the user to enjoy those unforeseen splashes in the rain, while the timepiece becomes the perfect partner during those strenuous exercises in the gym when sweat flows freely both during weightlifting and cardio.

Also Read: Crossbeats launches calling smartwatch Orbit Infiniti with SUPERAMOLED display and 8 GB storage

Nothing Phone and Myntra Join Hands; Details Inside

Team My Mobile

October 20, 2022

In Brief

Nothing is one of the most popular consumer tech brands from London, which has just entered into a collaboration with Myntra, a leading fashion in India, which offers some of the best tourist destinations when it comes to beauty and lifestyle.

Apart from the regular portals like Flipkart, which is India’s home-grown e-commerce website, Nothing is launching its new Ear (stick), on October 26, 2022, which will be available for purchase on Myntra.

Bumble, Infladating’ Site, Reveals Single Indians Prefer Low-Key Dating

Team My Mobile

October 20, 2022

In Brief

Bumble is an extremely popular online dating application cum social networking app, which has become a regular platform for individuals that are single where users are displayed the profile pictures of their potential matches.

It has recently revealed in a survey that people are willing to choose affordable, low-key dates as over 2 out of 5 (41%) single Indians surveyed have claimed that they would pick a free activity (i.e. walk in the park/beach/picnic outdoors) when faced with financial stress and increased cost of living.

According to Bumble’s recent research, almost a third (32%) of single Indians, who’ve been surveyed, have claimed that they would offer to cook dinner so as to avoid going out on a date.

Also Read: You can now get banned from Bumble for body shaming

Based on an IRL date, nearly 3 out of 10 (28%) single Indians surveyed said they would split costs with their date while 22% of single Indians surveyed have said they would prefer to pick a bar or a venue that offers discounted prices where they would spend long, happy hours with their date.

“We are often afraid of breaching the topic of finances whilst dating. There is no harm in mentioning that you are being a bit more budget conscious at the moment before you go on a date. Don’t be afraid to have the conversation before deciding on an IRL date and suggest an alternative if something’s not within your budget. That way you’re not ending up in a situation where you found yourself on a date having to pay for something you can’t afford.” shared Samarpita Samaddar, India Communications Director, Bumble.

It isn’t easy to bring up conversations related to money upon immediately starting to date someone but if the latest trends are anything to go by, there are many daters in India are now more open in talking about money with utmost honesty.

Also Read: New Delhi saw the highest number of breakups in 2020

Then there are 10 (70%) single adults that have been surveyed who’ve claimed that they would be comfortable talking about salary and financial stability with their dates as they would like to be quite honest with him/her in such matters.

“Being open about finances is crucial in forging healthy and equitable relationships, which is why we want to empower and encourage people on Bumble to openly discuss things that are important to them.” added Samarpita Samaddar, India Communications Director, Bumble.

Tips For Low-Key Dates

Go Out in nature: For getting to know your date better, a trip to the beach or an evening stroll is quite low-key as there is no disturbance to worry about
Street-food stall hopping: Nothing initiates conversations better than street food as hopping from one stall to the other, you get to taste a vast variety of lip-smacking street food, will be a great way to bond on a low-key date.
Culinary Skills: Cooking at home keeps date costs at a bare minimum, therefore once you’ve been on a few dates and feel more comfortable to invite your date over, get creative with him/her to cook up some new recipes together.
Walking or cycling dates: The most obvious one as you can become more proxy to one another and share your thoughts more openly while riding

Also Read: Bumble adds new feature to empower its community to showcase their dating choices

Xiaomi India Partners with Airtel; 5G in Xiaomi Smartphones

Udit

October 20, 2022

Anuj Sharma Chief Marketing Officer Xiaomi India

In Brief

Xiaomi India can be classified as the nation’s No.1 smartphone brand, which has taken acquired a massive reputation in the past few years with a slew of devices that it has rolled out.

It recently announced its collaboration with Bharti Airtel where both of them will join hands to bring the finest ‘5G Plus’ network in the country in a seamless manner, which can be managed at the hands of Xiaomi and Redmi smartphone users.

Also Read: Xiaomi 13 Pro Promo Video Released Prior to New Launch

This is being deemed a strategic collaboration that will allow customers to experience video calling seamlessly, along with unlimited lag free gaming on the cloud, not to mention an extremely fast data upload.

All customers have to simply go to the network settings of their smartphones and change their preferred network to Airtel 5G in order to enjoy ultrafast Airtel 5G Plus connectivity, which is quite fast in comparison to 4G.

We are living in that day and age where the quality of digital experiences is paramount among users, due to which it is impertinent for devices to have internet speeds that are fast and reliable.

Also Read: Xiaomi 13 Series With MIUI 14 All Set To Launch On December 1

Conclusion

Since 2020, Xiaomi India, with the backing of Airtel, has conducted meticulous testing on its devices to ensure its consumers a seamless transition with their internet, which is straight out of the box and has made sure to provide a prioritised performance and stability even under severe and unforeseen circumstances to yield the best possible outcomes.

Commenting on the announcement, Anuj Sharma – Chief Marketing Officer, Xiaomi India, said, “Xiaomi India has always played an instrumental role in democratizing technology for the masses, thereby future-proofing the needs of our consumers. Our entire 5G smartphone portfolio enables our consumers to access 5G services across India. Xiaomi’s ability to offer best-in-class technology in partnership with Airtel, will allow our consumers to be at the forefront of 5G revolution in India. With high speeds, superior reliability, and negligible latency, 5G services will expand the mobile ecosystem into new realms.”

Commenting on the collaboration, Shashwat Sharma, Director – Consumer Business, Bharti Airtel, said, “At Airtel, we are continuously enhancing mobile experiences through powerful collaborations that drive 5G adoption to new levels. We are delighted to collaborate with Xiaomi to continue driving the 5G ecosystem. All our existing 4G SIMs are enabled with 5G, because of which, customers can start enjoying ultrafast 5G services by simply selecting 5G network on their Xiaomi & Redmi handsets at no extra cost, as we start rolling out more and more cities.”

Also Read: Xiaomi 12T Pro Limited Edition Model Inspired by Sculptured Art

Telecom Department Addresses Power Dilution Issue; TRAI Raises Concerns

Team My Mobile

October 20, 2022

Highlights

Department of Telecommunications (DoT)
Telecom Regulatory Authority of India (TRAI)
Draft Telecom Bill

In Brief

The Draft Telecom Bill has been tabled recently and gives the Telecom Department more authority in taking decisions at policy level and that too at the expense of the Telecom Authority of India (TRAI).

TRAI has raised concerns that its powers will be diluted due to certain provisions given in the Draft Telecom Bill, which has been created for reducing conflict issues between DoT and TRAI, the latter of which is considered a sectoral watchdog.

TRAI is apparently not happy with the Telecom Department getting the authority to provide commanding rights on tariffs and service quality among other issues and there is a strong buzz that the watchdog might reach out to the Prime Minister’s Office (PMO) to seek a resolution on the issue.

The government has suggested, in the telecom bill, to remove the second, third, fourth, and fifth provisions from Section 11 (1) of the TRAI Act, 1997, which dictates that the telecom department must seek TRAI’s recommendations on certain issues but removing those might give overriding powers and undue authority to the department.

There are reports from reliable officials that TRAI will hold talks with DoT regarding the provisions in the draft telecom bill that it has reservations with and will even approach higher authorities should DoT fail to settle the matter once and for all.

DoT, on its part, has sought feedback on the draft telecom bill from all the central and state government ministries, the general public, and TRAI itself, due to which the last date for sending comments has extended to October 30, 2022, which is a period of ten days.

Conclusion

Given that the Draft Telecom Bill gives DoT a lot of authority to make most of the decisions at policy levels, most of which are at the expense of TRAI, which is why the latter has expressed its concerns and wants to sort this matter out either with DoT or through higher authorities like PMO.

Also Read: Department of Telecom Consults TRAI on Regulating OTT Services

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Steps to Make Your Own Not Just a Cadbury Advertisement Video

Highlights

Brief Summary

Conclusion

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In Brief

Conclusion

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In Brief

Conclusion

In Brief

POCO M4 Pro AMOLED

POCO M5

POCO C31

POCO X4 Pro 5G

POCO F4 5G

POCO M4 5G

POCO M4 Pro 5G

In Brief

Features & Specifics of Crossbeats Anti-glare Smartwatch

In Brief

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Tips For Low-Key Dates

In Brief

Conclusion

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In Brief

Conclusion

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