Highlights

• Motorola Edge 70 Max to sport aluminium alloy frame, glass back, flat QHD+ LTPO panel with 144Hz refresh rate, 7,000‑nit peak brightness and Gorilla Glass 7i protection.
• It is confirmed to pack Snapdragon 8 Gen 5 (3nm), up to 12GB LPDDR5X RAM, 5,500 sq mm vapour chamber cooling and teased with above 3 million AnTuTu score.
• The other confirmed specs include a massive 7,100mAh battery with 90W wired fast charging and 25W magnetic wireless charging.

Motorola is gearing up to launch the Motorola Edge 70 Max in India on July 15. Ahead of the official announcement, the company has revealed several key specifications through its Flipkart microsite. The latest teasers confirm details about the smartphone’s processor, display, battery, charging capabilities, and cooling system, while also offering a closer look at its design. The upcoming handset is expected to be positioned as a premium offering in Motorola’s Edge series. Here’s everything we know before the launch.

Motorola Edge 70 Max – Key Specifications Confirmed

Motorola has confirmed that the smartphone will feature an aluminium alloy frame paired with a glass back panel giving it a premium finish. The handset will sport a flat display, while the rear camera module features a design that resembles the Lenovo Legion Y70.

The smartphone is expected to be available in Green, Light Blue, and Black colour options.

The Motorola Edge 70 Max will feature a QHD+ LTPO display with a 144Hz refresh rate and a peak brightness of 7,000 nits. The panel supports 10-bit colour depth, DCI-P3 wide colour gamut, and is protected by Corning Gorilla Glass 7i. Motorola also claims the phone offers a 95.12 percent screen-to-body ratio, delivering a more immersive viewing experience.

According to reports, the primary camera is expected to use a 50MP Sony LYT-710 sensor with a 1/1.56-inch sensor size, although Motorola has yet to officially confirm the camera specifications.

Under the hood, the smartphone will be powered by Qualcomm’s Snapdragon 8 Gen 5 chipset, which is built on a 3nm process. The processor will be paired with up to 12GB of LPDDR5X RAM. To manage heat during gaming and heavy workloads, Motorola has equipped the device with a 5,500 sq mm vapour chamber cooling system. The company also claims the handset can achieve an AnTuTu benchmark score of over 3 million.

The Edge 70 Max will pack a 7,100mAh battery with support for 90W wired fast charging. It will also offer 25W magnetic wireless charging, a feature Motorola had previously hinted at through earlier certification listings.

Motorola has been steadily revealing details about the Edge 70 Max through teasers and certification listings in the lead-up to its launch. Earlier reports had already indicated the presence of the Snapdragon 8 Gen 5 processor and magnetic wireless charging, while leaked renders had offered an early look at the phone’s overall design and rear camera layout.

The Motorola Edge 70 Max is scheduled to launch in India on July 15, when the company is expected to announce its pricing, complete specifications, additional camera features and availability.

Highlights

• Motorola Edge 70 Max will launch in India on July 15 at 12 PM IST via Flipkart in Light Blue and Green colour options.
• It is confirmed to be powered by Snapdragon 8 Gen 5 with ArcticMesh cooling of 5,500 sq mm vapour chamber, up to 12GB LPDDR5X RAM and over 3M AnTuTu score.
• Other confirmed features include a Quad-HD+ LTPO 144Hz display with 7,000 nits brightness, Gorilla Glass 7i protection, plus a 7,100mAh battery with 90W wired and magnetic wireless charging.

Motorola has officially confirmed the India launch date of the Motorola Edge 70 Max. The upcoming smartphone will expand Motorola’s Edge 70 series lineup in India. Thanks to dedicated Flipkart microsite, we also have a good look at the smartphone’s design and several key specifications. However, details such as pricing and camera specifications are expected to be announced during the launch event. Here’s more on what we know so far.

Motorola Edge 70 Max India Launch Date Confirmed

The Motorola Edge 70 Max will launch in India on July 15 at 12 PM IST. Following its unveiling, the smartphone will be available for purchase via Flipkart.

Your everyday deserves a MAX upgrade.

Launching 15th July on Flipkart, https://t.co/azcEfy2uaW and leading retail stores. pic.twitter.com/uQlHraxb1Z

— Motorola India (@motorolaindia) July 10, 2026

Official teaser images show the handset with a flat display, slim bezels, and a square-shaped rear camera module. Motorola has also showcased the phone in Light Blue and Green colour options.

Motorola Edge 70 Max – Key Specification (Confirmed)

Motorola has confirmed that the Edge 70 Max will be powered by Qualcomm’s Snapdragon 8 Gen 5 processor. According to the company, the chipset delivers a 46 percent improvement in AI-related NPU performance compared to the previous generation.

The smartphone is also claimed to achieve an AnTuTu benchmark score of over 3 million, support up to 12GB LPDDR5X RAM, and offer on-device AI processing for various AI-powered tasks.

To keep temperatures under control during demanding workloads, the device will feature Motorola’s ArcticMesh cooling system. The setup includes a 5,500 sq mm vapour cooling chamber, which is designed to improve heat dissipation and maintain stable performance during gaming and intensive usage.

On the display front, the Motorola Edge 70 Max is confirmed to feature a Quad-HD+ LTPO display with a 144Hz refresh rate and up to 7,000 nits of peak brightness. The panel is protected by Corning Gorilla Glass 7i and offers a 95.12 percent screen-to-body ratio, DCI-P3 colour gamut support, and 10-bit colour output. Motorola has also confirmed support for 120fps gameplay in BGMI, making the device suitable for high-frame-rate mobile gaming.

Separately, WinFuture’s Roland Quandt has claimed in a post on Bluesky that the Motorola Edge 70 Max could feature a 6.82-inch display. However, Motorola has not officially confirmed the screen size.

The Motorola Edge 70 Max will be backed by a 7,100mAh battery, which the company claims can deliver up to 58 hours of battery life on a single charge. The smartphone will support 90W TurboPower wired fast charging. Motorola has also confirmed magnetic wireless charging, which it claims is a first-in-segment feature.

With the launch now just days away, Motorola is expected to reveal the remaining details including the camera specifications, pricing, and availability on July 15.

Highlights

• Leak suggests Xiaomi may debut the Redmi K100 Pro series before the standard K100.
• Standard K100 tipped with a 6.59-inch display, while Pro Max may feature a 6.9-inch 185Hz screen, Snapdragon 8-series chip, up to 9,000mAh battery, and HyperOS.
• Two Redmi phones are certified with 100W fast charging, while Pro Max expected to include dual speakers.

Xiaomi may be preparing a different launch strategy for its next-generation Redmi K100 series. A fresh leak suggests the company could unveil the Redmi K100 Pro lineup before introducing the standard Redmi K100. If true, this would mark a shift from earlier reports that claimed the base model would arrive first. The latest information comes from well-known tipster Digital Chat Station, who also points to recent certification activity as an indication that Redmi may have revised its rollout plans. Here’s more on what we know.

Redmi K100 Pro Series Tipped to Launch First

According to the tipster, Xiaomi has reportedly changed the launch order for the Redmi K100 family. Instead of debuting the standard Redmi K100 first, the company is now expected to introduce the Redmi K100 Pro series ahead of the vanilla model.

One reason behind this speculation is that the standard Redmi K100 has not yet appeared on the required certification platforms unlike other upcoming Redmi smartphones. This has led to reports that Xiaomi may have adjusted its product roadmap before launch.

Display, Chipset and Battery Details Leaked

The Redmi K100 series is expected to continue Xiaomi’s strategy of offering two differently sized flagship smartphones. As per current leaks, the standard Redmi K100 could feature a 6.59-inch display, while the Redmi K100 Pro Max is tipped to sport a larger 6.9-inch screen. The Pro Max model is also expected to support a refresh rate of up to 185Hz.

Both smartphones are rumoured to be powered by a Snapdragon 8-series processor and could pack batteries with capacities of up to 9,000mAh. The devices are also expected to ship with Xiaomi’s next-generation HyperOS software out of the box.

Two Redmi Phones Receive 3C Certification

Meanwhile, two new Redmi smartphones have recently been certified by China’s 3C authority. One of the devices carries the model number M098FF, while the other bears the model number M511CD.

According to the certification listings, both smartphones support 100W fast charging using Xiaomi’s MDY-18-EW charging adapter. The two devices have also reportedly received approval from China’s MIIT certification authority.

However, based on Digital Chat Station’s latest claims, neither of these certified models is believed to be the standard Redmi K100.

Although the identities of the two newly certified Redmi smartphones have not been officially confirmed, one of them is expected to be the Redmi K100 Pro Max.

The Pro Max variant is also tipped to feature a symmetrical dual-speaker system with Xiaomi reportedly focusing on delivering an improved audio experience for gaming and multimedia.

While Xiaomi has not officially announced the Redmi K100 series, the latest leaks suggest the company may introduce its Pro models first with the standard Redmi K100 expected to follow at a later stage.

More details are likely to emerge as additional certifications and official teasers begin to appear.

Highlights

• Redmi Note 17 4G and Redmi 17 4G/5G have appeared on multiple certification platforms worldwide including NBTC, FCC, IMDA, TKDN, and SDPPI.
• Redmi 17 (5G) and its Poco variant have secured BIS certification, strongly indicating an upcoming India launch
• 4G models may launch globally as rebranded Poco devices powered by Snapdragon 6s Gen 2.

Xiaomi is preparing for the global rollout of its upcoming Redmi smartphones ahead of the Redmi Note 17 series launch in China on July 14. While the Chinese lineup is set to debut next week, several global variants of the Redmi Note 17 and Redmi 17 have now appeared on certification platforms across different markets hinting that international launches may not be far away.

The latest certifications reveal that Xiaomi is working on both 4G and 5G versions of these smartphones with the 5G variants also making progress towards an India launch.

Redmi Note 17 4G Appears on Multiple Certification Platforms

The upcoming Redmi Note 17 (4G) carrying the model number 26012RN62A has received certification from Thailand’s NBTC authority. The listing confirms that the handset will be a 4G-only smartphone without support for 5G connectivity.

This isn’t the first time the device has surfaced online. Earlier, the phone and its regional variants with model numbers 26012RN62Y and 26012RN62L were spotted in the GSMA IMEI database. Since then, the 26012RN62Y variant has also appeared on Singapore’s IMDA, Indonesia’s TKDN, and Indonesia’s SDPPI certification platforms.

Meanwhile, the 26012RN62L variant was recently certified by the FCC, which revealed several storage configurations. According to the listing, the phone is expected to be available in 4GB + 128GB, 6GB + 128GB, 6GB + 256GB, 6GB + 512GB, 8GB + 256GB, and 8GB + 512GB options.

Reports also suggest that another smartphone carrying the model number 26012PC62G could be a rebranded version of the Redmi Note 17 (4G), which may launch globally as the Poco M9 (4G). Rumours further indicate that the Redmi Note 17 (4G) and Poco M9 (4G) could be powered by Qualcomm’s Snapdragon 6s Gen 2 chipset.

Redmi 17 4G Also Receives Certification

The Redmi 17 (4G) has also moved one step closer to launch after receiving approval from Indonesia’s SDPPI certification platform. The device carries the model number 2606FRN72Y and was previously spotted in Singapore’s IMDA database.

While its specifications are yet to surface, reports claim that the upcoming Poco C95 Pro 4G bearing model number 2606FPC72Y could arrive as a rebadged version of the Redmi 17 (4G).

Redmi 17 5G and Poco Variant Secure BIS Certification

In a separate development, Xiaomi’s Redmi 17 5G with model number 26062RN92I and its Poco-branded counterpart with model number 26062PC92I have received certification from India’s BIS authority indicating that both devices are likely headed to the Indian market.

Earlier certification listings suggest the global version of the Redmi 17 (5G) could offer up to 8GB RAM, up to 256GB storage, a 7,500mAh battery and support for 45W fast charging.

What to Expect?

It remains unclear how Xiaomi plans to differentiate the Redmi Note 17, Redmi 17 and their Poco-branded counterparts especially with both 4G and 5G versions in development. More certifications and official announcements are expected to provide a clearer picture of the lineup and its market positioning.

The arrival of multiple 4G models could also be part of Xiaomi’s strategy to offer more affordable smartphones amid increasing memory and component costs.

As of now, there is no confirmation regarding the India launch of the Redmi Note 17 4G or Redmi 17 4G. However, the Redmi 17 5G has already secured BIS certification suggesting its India debut is likely. The Redmi Note 17 5G and its Poco variant have also received BIS approval and the remaining 5G models in the series are expected to obtain Indian certifications in the coming weeks.

Xiaomi is yet to announce an official India launch timeline for the lineup.

Highlights

• Vivo T5 Lite 44W 5G will debut in India on July 16 at 12 PM IST available via Flipkart in Light Blue and Black colour options.
• Key specs include a 6,500mAh battery with 44W fast charging, 120Hz display with 1,200 nits of brightness and MediaTek Dimensity 6300 chipset.
• The phone will support IP65 rating, military-grade durability and run OriginOS 6 (Android) with several AI features.

Vivo has officially confirmed the India launch date of its upcoming Vivo T5 Lite 44W 5G. The new T-series smartphone is scheduled to arrive next week as the successor to last year’s Vivo T4 Lite 5G. Ahead of the launch, the company has also revealed several key specifications including the battery, display, processor, durability features and software experience. Here’s all we know so far.

The wait ends soon, and the Turbo experience begins.​
Meet the vivo T5 Lite 44W on 16th July 2026.​#vivoT5Lite #GetSetTurbo pic.twitter.com/KLFKwqehej

— vivo India (@Vivo_India) July 10, 2026

Vivo T5 Lite 44W 5G India Launch Date Confirmed

The Vivo T5 Lite 5G will launch in India on July 16 at 12 PM IST. Official teasers showcase the smartphone in Light Blue and Black colour options. The device also features a dual rear camera setup on the back.

Vivo has confirmed that additional hardware details about the smartphone will be announced on July 11 through the dedicated product pages.

The smartphone will be available for purchase in India through Flipkart with dedicated teaser pages now live on both Flipkart and Vivo India’s websites.

Vivo T5 Lite 44W 5G – Key Features (Confirmed)

The Vivo T5 Lite 5G is confirmed to pack a 6,500mAh battery with 44W fast charging support. Compared to the Vivo T4 Lite 5G, which offered a 6,000mAh battery and 15W charging, the upcoming model brings improvements in both battery capacity and charging speed.

The handset will feature a display with a 120Hz refresh rate and up to 1,200 nits of peak brightness. Under the hood, it will be powered by the MediaTek Dimensity 6300 chipset.

Vivo has also confirmed that the smartphone will come with military-grade durability and an IP65 rating for resistance against dust and water.

On the software front, the Vivo T5 Lite 44W 5G will run OriginOS 6 based on Android. The phone will also include several AI-powered features such as AI Creation, AI Captions, AI Transcript Assist, AI Documents and Private Space.

With the official launch just days away, Vivo is expected to reveal the remaining specifications, pricing, and availability details of the Vivo T5 Lite 5G during the launch event on July 16.

Highlights

• Vivo and iQOO have increased smartphone prices in India by up to ₹3,000 across multiple T-series and Z-series models.
• Popular devices like Vivo T4 Lite, T5X, T5 Pro, iQOO Z10 Lite, and Z11X see revised pricing across several storage variants.
• Customers will now have to pay more and should keep an eye on festive sales, bank offers, and cashback deals to help offset costs.

Vivo and its sub-brand iQOO have revised the prices of several smartphones in India. The updated prices came into effect on July 10 2026 with select Vivo and iQOO models becoming costlier by up to Rs. 3,000. The price revision applies across multiple storage variants of the Vivo T-series and iQOO Z-series smartphones.

The latest increase affects popular models such as the Vivo T4 Lite, Vivo T5X, Vivo T5 Pro, iQOO Z10 Lite, and iQOO Z11X. Here are more details.

Vivo Smartphone Prices Revised

Vivo has increased the prices of its T-series smartphones across different memory variants. Here’s a look at the updated pricing –

iQOO Smartphones Also Receive a Price Hike

Alongside Vivo, iQOO has also increased the prices of its Z-series smartphones. The revised prices are as follows –

What This Means for Buyers?

The revised pricing means customers planning to purchase any of the affected Vivo or iQOO smartphones will now have to pay more than before. Buyers who were considering these devices may want to keep an eye on upcoming festive sales, bank discounts, exchange offers, and cashback deals that could help offset the higher prices.

The increase also narrows the price gap between some of these models and competing smartphones in the same segment, which could influence purchasing decisions.

While Vivo has not officially announced the reason behind the latest price revision, smartphone brands typically increase prices due to factors such as rising component costs, fluctuations in currency exchange rates, higher manufacturing expenses, increased logistics costs, or changes in import duties.

The updated prices are effective from July 10, 2026 and are already reflected across both online and offline retail channels.

Highlights

• Leak suggests Xiaomi 18 Pro will feature a 6.3-inch LTPO OLED flat display with slim bezels powered by Snapdragon 8 Elite Gen 6.
• The phone is tipped to sport dual 200MP cameras, a primary LOFIC sensor and a periscope telephoto lens with 3x zoom, telemacro support, and Leica optics.
• It is also expected to pack a massive 7,000mAh battery with 100W wired fast charging, wireless charging plus enhanced stereo speakers and haptics.

The Xiaomi 18 Pro has surfaced in a fresh leak that gives an early look at what could be one of Xiaomi’s biggest flagship upgrades yet. Reliable tipster Digital Chat Station on Weibo has shared details of the phone’s alleged engineering prototype revealing information about its display, chipset, cameras, battery, and charging capabilities.

While Xiaomi has not officially confirmed any of these details, the latest leak suggests the Xiaomi 18 Pro could bring significant improvements in photography, performance, and battery life.

Xiaomi 18 Pro Engineering Prototype Details (Leaked)

According to the tipster, the Xiaomi 18 Pro engineering unit features a custom 6.3-inch LTPO OLED flat display with an ultra-high-definition resolution. The screen is said to offer large-radius rounded corners and extremely slim bezels on all four sides aiming to provide an immersive viewing experience while maintaining a compact form factor.

Powering the smartphone is expected to be Qualcomm’s upcoming Snapdragon 8 Elite Gen 6 flagship processor, which is reportedly based on a 2nm manufacturing process. The next-generation chipset is expected to deliver improvements in both performance and power efficiency compared to the current flagship platform.

The camera system appears to be one of the biggest upgrades on the Xiaomi 18 Pro. According to the leak, the smartphone is being tested with a 200MP primary camera featuring a 1/1.28-inch LOFIC sensor.

The primary camera is expected to be paired with a 200MP periscope telephoto camera offering around 3x optical zoom. The telephoto lens is also tipped to support telemacro photography allowing users to capture detailed close-up shots using the zoom camera.

The leak further claims that Xiaomi will continue its partnership with Leica, with the Xiaomi 18 Pro expected to feature Leica optics for its camera system.

Battery capacity is also expected to receive a major upgrade. The Xiaomi 18 Pro is tipped to pack a 7,000mAh battery, making it one of the largest batteries seen on a premium flagship smartphone.

The device is also expected to support 100W wired fast charging along with wireless charging. However, the exact wireless charging speed has not yet been revealed.

Apart from the display, chipset, cameras, and battery, the leak suggests Xiaomi is also working on improving the overall multimedia experience. The Xiaomi 18 Pro is expected to feature upgraded stereo speakers and a larger vibration motor, which could deliver better audio quality and stronger haptic feedback.

Since these details are based on an engineering prototype, the final specifications of the Xiaomi 18 Pro could change before the smartphone is officially announced.

Xiaomi is yet to confirm any information regarding the Xiaomi 18 series or its launch timeline.

Highlights

• Redmi Note 17 confirmed with a 7-inch OLED screen, 120Hz refresh rate, 1,200 nits brightness and Xiaomi’s eye-care tech.
• It features an 8,000mAh Jinshajiang battery for extended use with improved drop protection and water resistance across the series.
• New Meteor Purple colour variant revealed showing streak-inspired rear panel, flat edges, plastic frame and a distinct camera layout.

Redmi has shared fresh details about the Redmi Note 17 before its official debut in China on July 14. Ahead of the launch event, the company has confirmed some of the smartphone’s key features including its display, battery capacity and a new colour variant. These teasers indicate that the standard Redmi Note 17 will bring noticeable upgrades over its predecessor.

Redmi Note 17 – 7-inch OLED Screen Confirmed

The upcoming Redmi Note 17 will arrive with a 7-inch OLED display, making it the largest OLED screen ever offered on a Redmi smartphone. The panel supports a 120Hz refresh rate, offers up to 1,200 nits of global brightness and incorporates Xiaomi’s eye-care technology to provide a more comfortable viewing experience.

Compared to the 6.77-inch display on the Redmi Note 15, the new handset offers a larger viewing area. This definitely places it among the few devices in the budget segment with a display of this size.

Redmi Reveals Meteor Purple Colour

Redmi Note 17 new colour variant. (Image credit – Redmi)

Alongside the hardware details, Redmi has also revealed a new Meteor Purple colour option. The rear panel features a pattern inspired by streaks that gives the phone a different look from previous Redmi Note models.

The official images show that the handset retains flat edges and a plastic frame. Although the camera module resembles the design used on the Redmi Note 17 Pro, the arrangement of the camera sensors is different on the standard variant.

Redmi Note 17 – 8,000mAh Battery And Durability Features

Battery life is another area where Redmi is making a significant upgrade. The company has confirmed that the Redmi Note 17 will house an 8,000mAh Xiaomi Jinshajiang battery, a capacity rarely seen in this price category.

In addition to the larger display and battery, Redmi says the Note 17 series has been built with durability in mind. The company has confirmed improvements in drop protection as well as water resistance across the lineup.

Redmi Note 17 Pro to Offer 5-Year Battery Replacement and Upgrade Programme

Meanwhile, Xiaomi has announced a five-year battery protection programme for the Redmi Note 17 Pro. The smartphone has already been confirmed to feature a 9,000mAh battery with 67W wired fast charging and 22.5W wired reverse charging.

Under the programme, customers who purchase the Redmi Note 17 Pro during its first sale period will be eligible for long-term battery support. If the battery’s maximum capacity falls below 80 percent within the first four years of ownership, Xiaomi will replace it free of charge.

The company is also extending the benefit into the fifth year. If the battery health drops below the same 80 percent threshold during the fifth year, Xiaomi says it will replace the original battery with a higher-capacity unit instead of an identical replacement. Promotional material indicates the upgraded battery will offer an additional 1,000mAh allowing users to receive a 10,000mAh battery, subject to the programme’s terms and conditions.

In addition to battery support, Xiaomi says the Redmi Note 17 Pro has been optimised for long-term performance. The company claims HyperOS includes improvements such as foreground app optimisations, faster app startup, and storage wear levelling designed to maintain read and write speeds while reducing storage degradation over time.

The company has also shared more details about the phone’s durability. The Redmi Note 17 Pro features Corning Gorilla Glass Victus 2 protection on the front and has successfully passed a 3-metre marble drop test. It also carries IP66, IP68, IP69, and IP69K ratings for resistance against dust, splashes, water immersion, and high-pressure water jets.

On the software side, Xiaomi has confirmed that the Redmi Note 17 Pro will include security-focused features such as scam call detection and AI face-swapping (deepfake) detection to help protect users from potential fraud.

The Redmi Note 17 and Redmi Note 17 Pro are scheduled to make their official debut in China on July 14.

Highlights

• Counterpoint Research estimates the iPhone 18 Pro Max will cost about $300 more to manufacture with the 2TB variant being the most expensive to produce.
• Rising NAND and DRAM prices plus Apple’s expected 2nm chipset and advanced packaging are pushing costs higher.
• Apple is likely to apply different price hikes across storage variants to protect margins but overall profit margins may still be lower.

Apple’s upcoming iPhone 18 Pro Max could become more expensive than its predecessor, according to a new report from Counterpoint Research. The research firm has released an estimate of the handset’s bill of materials (BoM) and indicated that the cost of building Apple’s next flagship may increase significantly compared to the current-generation model. Here’s more on that.

iPhone 18 Pro Max Production Cost Tipped to Rise Sharply

Counterpoint Research’s latest analysis compares the estimated bill of materials for the 1TB iPhone 17 Pro Max with the projected component costs of the 1TB iPhone 18 Pro Max.

According to the report, the 1TB iPhone 18 Pro Max is expected to cost around $300 more to manufacture than the equivalent iPhone 17 Pro Max. The increase is expected to be even greater for the 2TB storage variant, which will make it the most expensive model in the lineup to produce.

For comparison, the iPhone 17 Pro Max currently starts at $1,199 for the 256GB model, while the 2TB variant is priced at $1,999. Despite the anticipated retail price increase, the report suggests Apple may still have to accept lower profit margins than it did with the previous generation.

NAND, DRAM and 2nm Chipset Expected to Drive Costs Higher

The report attributes most of the increase in manufacturing costs to rising memory prices. Ongoing component shortages that have affected the industry since late last year are expected to push up the prices of NAND flash storage and DRAM.

Another major factor is said to be Apple’s expected 2nm processor along with its advanced packaging technology, both of which are likely to add considerably to the overall bill of materials.

Counterpoint’s estimates suggest that the combined cost of the NAND and DRAM in the iPhone 18 Pro Max could come close to matching the entire estimated bill of materials of the current iPhone model including the processor, cameras, display, memory, and other major components.

While memory and chipset costs are expected to rise, Counterpoint believes that the cost of the display and several other components could decline. However, the report notes that “camera cost will slightly increase due to the new technology.” This is probably due to the rumoured variable aperture camera feature expected to debut on the iPhone 18 Pro Max.

Apple May Increase Prices Across Storage Variants

According to the report, Apple is likely to adopt different price increases for different storage variants instead of applying a uniform hike across the lineup.

Counterpoint states that “Apple is expected to apply different retail price increases across different storage variants, to avoid the loss of gross profit on large-capacity models.” However, it also added that the company is still expected to operate with lower profit margins on this year’s models even though the average retail price could be close to $200.

Source –

Counterpoint Research