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ASUS brings ROG Academy for E-sport enthusiasts in India

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ASUS Republic of Gamers (ROG), No.1 Gaming Laptop brand, with an endeavor to empower gaming enthusiasts in India, announced the launch of India’s first virtual Academy program for gamers- ROG Academy.

As part of this initiative, ASUS ROG will identify PC gamers through a screening process and provide them with a platform to sharpen and enhance their skills and prepare them for competitive E-sport tournaments on a national and a global level. This initiative is testimony to India being an important market for ASUS’s consistent efforts towards building a strong gaming ecosystem in India and empowering gamers through a number of programs and initiatives.

ASUS ROG will be providing tournament-ready gaming equipment and first in class high quality technology to gamers, with professional mentorship through this initiative. Which will help gamers to enhance their skills to participate and conquer the E-sport tournament.

Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said “The count of online gamers in India grew by 31% in 2019 and reached approximately 365 million; is expected to reach 440 million by 2022 as per a FICCI- EY report on media and entertainment industry. Owing to the pandemic, we are witnessing a permanent shift in content consumption patterns globally and increased digital acceleration. With an increase in E-sports gamers during the pandemic, ASUS has strengthened its commitment towards investing in the future of gaming industry in India. It gives us immense pleasure to be the first brand in the laptop segment to introduce first-of-a- kind unique initiative like ROG Academy, empowering gamers to conquer competitions and elevating E-sports industry. We aim to encourage more and more gamers, mentor them through their journey, and familiarize them with future opportunities in this landscape. This initiative will provide a huge boost in establishing a pool of credible E-sports players in India and pave the way for next-generation gamers with access to resources, mentorship and training.”

ASUS ROG Academy is a yearlong- program, divided into four sessions as per the quarter, aimed at strengthening the E-sports talent pool in India. The shortlisted team and players will go through an extensive selection process divided into different phases. This will culminate into 6 select players becoming part of a 3-month long session for first quarter, which will include activities ranging from individual skill training, mentorship from the coach to teamwork, communication, and high-level concepts used in the highest level of competition. The exercises, schedule and entire program will be specifically designed keeping in mind the title and the existing skillsets of the players who will be a part of it. The long term goal of the program is to have more and more skilled E-sport players from India.

The first session of the quarter will involve “Counter-Strike: Global Offensive” as the official title as we seek to uncover India’s most talented players. Panelists will consist of a representative from ASUS ROG, partners. ASUS ROG will be providing the whole team Ex-Gratia of Rs 100,000 price to all the final 6 players, once they will complete their 3-month training successfully. The players will also receive monetary compensation of Rs 15,000/ as stipend as well as a bonus on monthly basis during the training. Also, the 6 players will continue to represent the brand for additional 3 months while participating in any tournaments or events post completing 3 months training program successfully.

Amazon launches seller registrations and account management services in Kannada

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In a major step towards breaking the language barrier for lakhs of Indian entrepreneurs, MSMEs, local shops and retailers from Karnataka to benefit from ecommerce, Amazon today announced that sellers will be able to register on the Amazon.in marketplace and manage their online business in Kannada.

This includes everything from registering as an Amazon seller for the first time, to managing orders, inventory management and accessing performance metrics – all in the language of their preference. This experience has been made available on the Amazon seller website as well as on the mobile app. Amazon also provides Seller Support Services and Seller University videos and tutorials in Kannada.

The launch of seller registrations and account management services in Kannada will benefit over 35,000 existing Amazon sellers and lakhs of new sellers from tier – 1 and below markets like Bengaluru, Mangaluru, Hubballi, Kalaburgi and Mysuru among many cities in Karnataka. To launch the services in Kannada for sellers, Amazon.in worked with expert linguists to develop an accurate and comprehensible experience.  The team has chosen commonly used terms over perfectly translated words to make the experience authentic, easily understandable and seamless for sellers.

CN Ashwath Narayan, Hon’ble Deputy Chief Minister of Karnataka said, “Ease of doing business is a key priority for the government, and our focus is on helping businesses adopt technology to be successful in markets. Technology and e-commerce will play a crucial role in boosting the growth of millions of small and medium businesses in domestic as well as international markets, in the coming days. By introducing self-registration for sellers in Kannada, Amazon is taking yet another step towards enabling micro, small and medium enterprises leverage e-commerce to grow their business. The ability to conduct their business in Kannada will greatly benefit the SMBs and MSMEs in Karnataka, eliminate language barriers, and help them succeed.”

Pranav Bhasin, Director- MSME & Seller Experience, Amazon India said, “Amazon India’s vision is to enable every motivated seller anywhere in the country to reach customers in India and every country in the world. Language is a prominent barrier that Indian MSME’s face when they seek to leverage ecommerce to expand their business. As we move to enable more micro, small and medium enterprises to embrace ecommerce, we remain committed to strengthening our vernacular, voice and video powered initiatives. We, at Amazon India shall continue to eliminate barriers faced by these businesses and facilitate ease of business. The launch of the vernacular registration and account management experience for sellers in Kannada is a major step in that direction.”

Amazon Sellers who wish to change their preferred language can change it in a few simple steps on both Amazon’s Seller website and Seller mobile app. Sellers registering through the Desktop can change their preferred language by accessing the ‘language drop-down’ available on every page, at the top-right corner. On the Seller App, the language can be changed through the language drop-down on the bottom left corner while registering and through the App ‘Settings’ menu. Once the language is changed, sellers can view all pages and workflows in Kannada. Amazon will continue to evolve the experience to add more features in Kannada, helping thousands of SMBs to enjoy the benefits of registering and managing their business in a language of their choice and convenience.

OPPO Reno5 Pro 5G breaks sale estimates, claims OPPO

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OPPO Reno5 Pro 5G has broken the sale record set by its last predecessor Reno4 Pro, claims OPPO.

In the launch week of its first sale, Reno5 Pro 5G has witnessed 91% growth across platforms with its advance AI highlight video feature, great design and amazing performance, the company said.

“The device has surpassed sales of its earlier predecessor on e-commerce platform and grew by 148%. Delhi, Odisha, Kolkata and Bihar have been the top performing states with the highest sales volume of the product. Astral Blue of Reno5 Pro is the preferred handset of consumers with 63% demand coming for this colour.”

Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “The Reno Series is the epitome of consumer centric innovation. With each generation of the Reno Series, we have experienced unprecedented growth. In Q320, it grew 50% and the Reno5 Pro 5G has broken all records with 91% growth in the launch week. The AI Highlight Video feature in Reno5 Pro has set an unparalleled videography experience and has received huge appreciation. Guided by our brand philosophy of ‘Technology for Mankind, Kindness for the world’, we will continue to bring forth ground-breaking technologies and meaningful experiences for our consumers.”

OPPO Reno5 Pro 5G is the first 5G-ready smartphone from the Reno family in India with an Industry-first AI Highlight Video feature. In addition to this, it is the first smartphone in India to be powered by a flagship-level chipset- MediaTek Dimensity 1000+. Offering a 65W SuperVOOC 2.0 Flash Charge and a slim design.

The OPPO Reno series has been known for innovations like the world’s first video bokeh effect on a pop-up camera, the first 44MP dual punch-hole front camera and first 10x Hybrid zoom with 60x digital zoom. Not only this, the Reno 10X Zoom also introduced the world to Shark-Fin rising Camera design.

The product series served as the key component for OPPO’s y-o-y growth in the premium segment as showcased by the CMR Q3 20 market analysis report.

The OPPO Reno5 Pro 5G is available in 8+128GB model in Astral Blue and Starry Black color variants priced at Rs 35,990 across all mainline retailers as well on Flipkart.

Samsung is actively considering acquisitions within the next 3 years: Report

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The South Korean tech giant, Samsung Electronics, is reportedly looking for major acquisitions in the coming three years. The company made the announcement that it would actively be looking into making meaningful acquisitions within the next three years. The company’s last major acquisition was of auto component maker Harman.

According to some media reports, the South Korean tech giant’s CFO Yoonho Choi stated that the company is actively considering acquisition through its cash reserve. These cash reserves will be for strategic facilities investments along with other mergers and buyouts. As per the senior official, Samsung has been looking for notable mergers and acquisitions candidates for the past three years, which have also gone through serious reviews. Unfortunately, the company refrained from mentioning any names on the potential candidate’s list.

Furthermore, it is also unknown when exactly these acquisitions will occur due to the global uncertainties, but Samsung stated that it plans on making these buyouts within the period of its latest shareholders return program, as per Choi. The company announced its 3-year shareholders return program as well. In this, Samsung announced that it will continue to return 50 percent of the free cash flow that will be generated between the period of 2021 to 2023.

Additionally, the company will also increase regular dividends to an annual total of 9.8 trillion won, which is an increase from the previous program (roughly 8.7 billion US Dollars). Back in 2020, Samsung’s cash reserve was 104 trillion won. So, even if the company returns 50 percent of its dividends free cash will continue to pile up without any major merger or acquisitions. The CFO also added that the firm has yet to finalize any plans for additional investments into its Austin chip plant.

CMR Study reveals that 79% consumers re-considering their WhatsApp usage

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Amidst the raging controversy over the recently updated WhatsApp Privacy Policy announcement, Indians are reconsidering their WhatsApp usage, with some even contemplating leaving WhatsApp post-implementation of the new Terms of Service.

As per new research by CyberMedia Research (CMR), 76% of those surveyed are aware of the new WhatsApp Privacy Policy. An overwhelming 79% are reconsidering using WhatsApp, with 28% of those even planning to leave WhatsApp after the implementation of its new policy in May 2021.

In response to the WhatsApp ‘take it or leave it policy’, consumers ascribed a range of emotions ranging from feeling angry (49%), to not trusting WhatsApp ever again (45%), to feeling a breach of trust (35%). A mere 10% of consumers remain indifferent to the new policy announcement.

Satya Mohanty, Head- Industry Consulting Group (ICG), CMR said, “When it comes to messaging with loved ones, or communicating with the world, WhatsApp has been the default choice. However, as our study findings point out, the current debate goes much beyond privacy-oriented consumers, with some even contemplating stopping their WhatsApp usage, and considering alternatives, such as Telegram or Signal. Consumer preference is being driven by word of mouth, as well as by the array of features the platform offers.”

For users of instant messaging apps, trust and security of instant messaging apps are absolutely critical.

Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR said, “We are at the cusp of a potential seminal shift in consumer’s understanding and perspectives around privacy, security and most importantly, brand trust. For consumers, WhatsApp was their own, free and intimate messaging platform. As WhatsApp eventually moves into a much closer integration with the Facebook ecosystem from hereon, it risks an erosion in brand trust and brand loyalty – both key determinants for enduring competitive market advantage.”

As per the study results, 41% of those surveyed indicated planning to shift to Telegram, whereas 35% preferred Signal. Telegram scores over Signal in terms of awareness (55%) and actual usage (39%). Over the past one year, 37% of users have actually used Telegram, compared to a mere 10% for Signal, a rather nascent messaging app that is enjoying a spike in downloads in recent days.

Here are some other major highlights from the Social Safe study:

Majority of users on WhatsApp and FB Messenger do not feel convenient and safe while storing their chat backup on third party or non-end-to-end encrypted platforms such as Google Drive or iCloud. Among the alternatives, Telegram users retain high trust in the dedicated cloud that Telegram offers (49%).

55% of WhatsApp users face the challenge of media files (photos, videos, documents, PPT) from messenger apps, eating up phone memory.

Almost 50% of those surveyed have received suspicious messages from unknown numbers, with potential phishing, malicious links. The occurrence of phishing is high amongst WhatsApp users (52%), and lowest amongst Telegram users (28%).

Three in every four IM users face challenges frequently or sometimes in re-sharing the content on Groups whenever new members join in.

71% people feels safe while joining any mass Group or Channel on Telegram as they don’t need to reveal their phone number to strangers.

The occurrence of spam is high with incumbents, with >50% of WhatsApp and FB Messenger users facing spams daily.

Only one-third of IM users feel acknowledged on abusive content reporting methods of their messaging applications. For instance, 73% of WhatsApp users feel helpless to counter illegal, abusive and copyrighted content, whereas Telegram users are most acknowledged while reporting such content through in-app buttons, and an Abuse Notification Channel.

Honor CEO confirms to be in talks with Google to get GMS support

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The Chinese tech giant, Huawei Technologies, which was once the leading smartphone brand in the world (in Q2 2020), is now practically out of the smartphone business because of the trade restrictions imposed by the United States.

To ensure that its sub-brand Honor survives, the company sold it off to Zhixin New Information Technology Co. Ltd. After its split, it retained almost all of its employees, which are over 8,000, including some of the company’s executives.

According to some media reports, the company is now in talks with several companies to streamline its supply chain and production. Now, Honor CEO George Zhao Ming has confirmed that it is in talks with Google and will soon have Google Mobile Services (GMS) support for its devices.

Given that Honor is no longer a part of Huawei, the company will be able to get access to Google’s software and services. For those who are unaware, Huawei was banned from using Google’s services because of the sanctions imposed by the United and since Honor was a sub-brand of Huawei, it too wasn’t permitted to use Google‘s offerings.

Honor’s CEO has also reiterated what he said when the company was becoming independent — to become a leader in the market. Honor is looking to compete against its former parent company Huawei as well as Apple, as it is eying for the pole position in the Chinese smartphone market.

Apart from Google, the company is also in talks with other companies for the needed components, including Qualcomm for chipsets. It recently launched its own online storage named Honor Mall and is in the process of setting up several new offline stores.

Panasonic India launches a new range of Air Conditioners equipped with nanoeX technology

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Panasonic India today launched the new range of Air Conditioners (ACs) under the HU series enabled with recently announced nanoeX technology. nanoeX technology releases hydroxyl radicals contained in water. Hydroxyl radicals are also known as “nature’s detergent” that are capable of inhibiting bacteria and viruses, including 99.99% of the adhered novel coronavirus (SARS-CoV-2).

Panasonic has successfully tested the nanoeX device as well as nanoeX ACs for the inhibitory effect on the novel coronavirus (SARS-CoV-2) at Texcell Laboratory, France. The new line-up of the five-star inverter nanoeX ACs will be available in 1-ton and 1.5-ton. The (CS/CU-HU18XKYF) will be priced at Rs 66, 000. Indian consumers can experience the new range of Panasonic ACs, across major retail outlets, online portals and Panasonic brand stores soon.

Manish Sharma, President and CEO, Panasonic India & South Asia said, “Panasonic has been a frontrunner when it comes to developing pathbreaking technologies over the years to cater to the ever-evolving needs of the consumers. Our new range of Air Conditioners come with the nanoeX technology demonstrating our commitment of making products that are relevant and in line with consumer requirement. Panasonic first tested the nanoeX device at Texcell Laboratory, France where we did see success in inhibiting novel coronavirus. We challenged Texcell Laboratory further to test the nanoeX device with Panasonic AC and this was also successful in inhibiting novel coronavirus (SARS-CoV-2).”

Suguru Takamatsu, Divisional Head – Consumers Sales Division, Panasonic India said, “India has one of the lowest penetrations of ACs in the world at 5% that holds immense growth prospects in the segment. Further, with deteriorating air quality and the spread of new diseases, consumers have become more health-conscious. Therefore, our new range of Panasonic nanoeX ACs are capable of eliminating the growth of certain pollutants such as allergens, bacteria, viruses, moulds, odours, and certain hazardous substances to enable a healthier lifestyle for our consumers.”

Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “Our rich expertise of over 60 years in AC manufacturing has helped us innovate with products that add value to our consumers’ daily life. The new line-up of nanoeX ACs are equipped with ECONAVI, Twin Cool INV, and Jetstream technology for maximum safety and comfort. Tested under lab conditions in Texcell, the new Panasonic nanoeX ACs have an inhibitory effect on the adhered novel coronavirus (SARS-CoV-2). These ACs are installed with the nanoeX device which releases 4.8 trillion hydroxyl radicals in a second that cleanses and deodorizes the indoor air. These nanoeX ACs can operate in fan mode and do not always require a compressor/ air cooling feature to be turned on ensuring – energy efficiency and round the clock indoor safety.”

The new range of Panasonic nanoeX ACs HU series features Miraie – Panasonic’s Artificial Intelligence (AI) and IoT platform to ensure connected living. Comfort factor is ensured through superior cooling via Twin Cool INV, ECONAVI and Jetstream. The promise of durability is assured through Shield-Blu and ecoTOUGH technology. The HU series have been designed aesthetically and will be available in Advance facia.

A safer and healthier indoor air quality is ensured through Panasonic’s original nanoeX  and nanoe-G technology. nanoe-G technology works on the principle of ionizer technology and is already present across our Air Conditioner range.

You can now get banned from Bumble for body shaming

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Bumble, the women-first dating and networking app, has today announced that it has banned body shaming. The popular app is updating its terms and conditions to explicitly ban unsolicited and derogatory comments made about someone’s appearance, body shape, size or health. This includes language that can be deemed fat-phobic, ableist, racist, colorist, homophobic or transphobic.

This change makes Bumble one of the first dating apps to explicitly moderate body shaming language, continuing to create a safer, kinder and more respectful space to make healthy and equitable connections. The app uses automated safeguards to detect comments and images that go against its guidelines, terms and conditions, which can then be escalated to a human moderator to review.

The company is also updating guidelines for its content moderators to provide specific guidance around body shaming. People who use body shaming language in their profile or through the app’s chat function will receive a warning for their inappropriate behavior and repeated incidents or particularly harmful comments will result in being banned from the platform. Bumble moderators also have the ability to share resources that are intended to help the reported individual learn how to change their behavior to be less harmful to others in the future.

Priti Joshi, VP of Strategy at Bumble said, “At Bumble, we have always been clear on our mission to create a kinder, safer, respectful and equitable space on the internet, and our zero-tolerance policy for racist, harassing and hate-driven speech is an important part of that. We believe in being explicit when it comes to the kind of behavior that is not welcome on our platforms and we’ve made it clear that body shaming is not acceptable on Bumble. Our moderation team will review each report and take the appropriate action. We always want to lead with education and give our community a chance to learn and improve. However, we will not hesitate to permanently remove someone who consistently goes against our guidelines.”

Earlier this month, Bumble surveyed over 2700 single Indians to find out how body shaming has affected their lives. The stark findings include:

44% of respondents have been made to feel insecure about their body in the past year. 38% of respondents stated that people are more likely to make unsolicited comments online, 29% in-person and 33% both online and in-person. 75% of respondents feel that they are more likely to feel physically judged while dating compared than other areas of life.

Bumble users can also report someone for body shaming within the app using its Block + Report tool. Bumble is also encouraging their community to report bad behaviour through their in-app reporting to enforce this specific set of guidelines.

Bumble has also made it easy for people to block and report anyone whose behaviour goes against the company’s guidelines – even if they were just simply made to feel uncomfortable by someone. Bumble users can also visit the app’s Safety+Wellbeing Center for more resources to support them as they look to connect online.

As part of this change, Bumble is also reviewing its photo moderation policy. In 2016, the company banned shirtless bathroom mirror selfies and swimsuit and bra photos taken indoors. The company is in the process of reviewing and updating its photo guidelines.

In 2019, Bumble introduced Private Detector, a feature that uses artificial intelligence (AI) to automatically detect and blur unsolicited nude images. The feature then alerts the recipient who can choose to view, delete, or report the image.

Adobe Survey: Young consumers drive growth in digital document use and e-signatures

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New research from Adobe has found that young people are driving the growth in digital document use and e-signatures, while increases were seen across all generations as many people e-signed for the first time in 2020.

As businesses, governments and consumers around the world embrace digital productivity, Adobe Digital Insights surveyed 4,000 consumers, including over 1,000 from Asia Pacific (APAC), about how they used e-signatures following the onset of COVID-19. The key takeaways: e-signatures are having a big moment, especially among young consumers; document security important to all generations; and there’s no going back in the year ahead.

Pandemic turbo-charges e-signature adoption, especially amongst Millennials. Prior to 2020, e-signatures had started to gain some traction in APAC, but this grew exponentially last year.

Over three quarters of APAC respondents (76 percent) said they e-signed more documents in the last six months of 2020 compared to late 2019 and early 2020, with adoption highest among Millennials (61 percent). More than half of APAC respondents (53 percent) said they signed for the first time last year, mostly because they had not been offered the option in the past. India had the highest proportion of respondents (62 percent) who said they e-signed for the first time in 2020.

Insurance policies (43 percent) and healthcare registration (38 percent) were among the most common documents to be e-signed in APAC. While business contracts were the most popular type of document to be e-signed in India (77 percent), it was less common to e-sign them in Singapore (57 percent). In Australia, legal agreements had the highest instance of e-signing (76 percent) whereas it was the least popular type of document to e-sign in India (49 percent). Insurance policies and renewal contracts were by far the most popular document to sign digitally in Singapore (81 percent).

Girish Balachandran, Director, Digital Media, Adobe India said, “The global pandemic changed what it means to be productive. While the shift from paper to digital has been underway since PDF was introduced more than 30 years ago, 2020 was a tipping point. Digital documents have become the currency of business productivity – the centerpiece for how businesses, governments and consumers communicate, collaborate and transact, thereby setting the agenda for the future economy.”

The way respondents e-sign varies between APAC markets. In Australia, the most common method of e-signing consists of typing a name or initials (58 percent) whereas in India (58 percent) and Singapore (54 percent) most respondents uploaded a signature image they had saved on their computer. Across the region, the markets agreed that checking a box was not deemed an acceptable method for e-signing. In Australia, accepting an e-signature created for you also has lower acceptability and is infrequently used.

The pandemic pushed one third of APAC respondents (34 percent) to exclusively store their data digitally. Additionally, just as many (36 percent) saved documents both digitally and physically, and indicated feeling safer for having a digital backup of physical documents. Most digital documents were stored on computer or cloud, with cloud storage being most common among Generation Z (65 percent).

While signing and storage methods vary, security features are important to APAC participants across all generations. More than two thirds (71 percent) expect documents to be password protected and over half (57 percent) think documents require 2-factor authorisation.

The vast majority of APAC respondents agreed that e-signatures are convenient (92 percent), secure (80 percent) and legally binding (86 percent) and that they intend to continue using them post-pandemic (84 percent). Millennials in particular are most satisfied with the options currently offered and would like to see e-sign used more widely.

With around four fifths of APAC respondents reporting their wish for companies (82 percent) and governments (78 percent) to offer more documents with digital signatures, there is an opportunity for the public and private sector to improve citizen and customer experience through adoption of digital workflows.

Airtel announces 5G Ready Network

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Bharti Airtel has announced that it has become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

Airtel did this over its existing liberalised spectrum in the 1800 MHz band through the NSA (Non Stand Alone) network technology. Using a first of its kind, dynamic spectrum sharing, Airtel seamlessly operated 5G and 4G concurrently within the same spectrum block. This demonstration has emphatically validated the 5G readiness of Airtel’s network across all domains – Radio, Core and Transport.

Airtel 5G is capable of delivering 10x speeds, 10x latency and 100x concurrency when compared to existing technologies. Specifically, in Hyderabad, users were able to download a full length movie in a matter of seconds on a 5G phone. This demonstration has underlined the company’s technology capabilities. The full impact of the 5G experience, however, will be available to our customers, when adequate spectrum is available and government approvals received.

Gopal Vittal, MD & CEO, Bharti Airtel said, “I am very proud of our engineers who have worked tirelessly to showcase this incredible capability in Tech City, Hyderabad today. Every one of our investments is future proofed as this game changing test in Hyderabad proves. With Airtel being the first operator to demonstrate this capability, we have shown again that we have always been the first in India to pioneer new technologies in our quest for empowering Indians everywhere. We believe India has the potential to become a global hub for 5G innovation. To make that happen we need the eco system to come together – applications, devices and network innovation. We are more than ready to do our bit.”