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Trends and Growth Projections for Fintech App Ecosystem in 2022 in India and Southeast Asia

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Team My Mobile
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Fintech App Ecosystem Feature image

A fintech revolution is sweeping across India and Southeast Asia (INSEA). In fact, India currently has the highest fintech adoption rate in the world at 87%. Compared to the global average of 64%, this is quite a feat. The region’s increased dependence on cashless transactions and its rapid adoption of digital finance have positioned it as a competitive fintech app market. We’ve extracted key insights from recent Adjust data on the area that will benefit app marketers looking to make a mark in INSEA.

Also Read: The Future of AI and Gadgets

Fintech app adoption explodes

With the pandemic causing mass lockdowns in a heavily cash-reliant region, many INSEA mobile users pivoted to fintech apps for payments and other finance-related activities.

Noteworthy INSEA fintech app statistics

  • Fintech app installs grew by 44% from 2019 to 2020 and 41% from 2020 to 2021.
  • Fintech app sessions grew 136% from 2019 to 2020 and 186% from 2020 to 2021.

Adjust data reveals a significant jump in installs from the end of March 2020 until the end of April 2020, which was the precise time Covid restrictions and social distancing rules came into effect. However, the install rate continued to grow at an astonishing rate through 2021, suggesting wide fintech app adoption.

And by looking at sessions data, it’s apparent there was also a major increase in user activity during the pandemic. Fintech app sessions grew steadily through 2021, indicating an increasingly engaged user base in the region.

Also Read: Security Risks and Privacy Challenges in the Metaverse

Takeaway 1: Study user behavior

With more fintech app users than ever before, the INSEA population has come to utilize fintech apps in their everyday lives. However, as the number of users has grown, so has the competition. Therefore, it’s essential app marketers analyze user behavior to know how to increase brand loyalty.

For instance, you can look at time-based segmentation to see which day of the week users are most engaged to know the best time for communication.

  • Wealth management apps soar

The average user age of fintech apps in all INSEA markets is between 20 and 40, with most countries on the younger side. Today, many millennials and Gen Z in India and Southeast Asia seek a mobile-first approach to wealth management.

But, what types of fintech apps interest them the most?

In 2021, payment apps were the most installed fintech subvertical at 81%, followed by banking at 10%, stock trading at 6%, and cryptocurrency at 3%. While payment apps remained in the first spot for sessions at 53%, stock trading notably came in second at 27%, with crypto at 12% and banking at 8%.

Takeaway 2: Consider your target audience

When introducing your app to a country within the INSEA region, conduct market research to determine your target audience’s demographic by looking at factors like location, age range, gender, language, etc.

Your market research should also identify what pain points your competitors aren’t addressing so that you can discover differentiator opportunities for your app. For example, Zenda, a UAE-based fintech app for school fees, recently raised $9.4 million in seed round funding for its pay-now, pay-later model for an expansion into India. The app addresses the lack of convenience and inflexibility typically experienced in paying school fees in India.

  • Investment in INSEA fintech rises

In Southeast Asia, fintech funding hit $3.5 billion in the first nine months of 2021, while India reached $8 billion by the end of that same year. Investors attribute this growth to the rapid adoption of digital payments in recent years.

So, how are fintech companies entering the INSEA region where previously little was known about the industry? Believe it or not, many are working with governments.

Also Read: There is a tremendous potential in satellite communications, says ISpA Director General

Takeaway 3: Partner with government initiatives

Given that a vast majority of the INSEA population remains unbanked and financially underserved, governments are stepping in to provide digital banking solutions for greater financial inclusion. Several fintech apps have worked in tandem with government initiatives, which has proven mutually beneficial.

Gojeck, an Indonesian ride and delivery services platform, worked with Indonesia’s Ministry of Communication and Information Technology to improve the country’s digital literacy. Gojeck launched a public awareness campaign on online fraud and cybersecurity best practices using in-app games.

Becoming a trusted source of digital information in INSEA can serve your app well. First, your app will likely earn a trustworthy reputation, thanks to its participation in a government initiative. Second, more users will become familiar with your app in terms of branding and how the app works.

The author, April Tayson, is Regional VP – INSEA, Adjust.

Also Read: Why third-party apps are unsafe and compromise your safety?

Emerging Trends in the Smart TV Market in India

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Team My Mobile
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Television, an indispensable part of a common Indian household, is the number one source of entertainment. Though smartphones are a raging phenomenon, TV still has an integral space in the home and hearts of most consumers. Especially during the pandemic and indefinite lockdown period, when people (apart from COVID warriors and pandemic victims) were confined in their homes and trying to stay sane, TV became the sole buddy to keep it together. Many TV channels like Doordarshan started broadcasting the best TV and Web series (like Ramayan, Mahabharat and Malgudi Days) and supporting people to stay entertained and stress-free.

Also Read: The Future of AI and Gadgets

This led to the booming growth of smart TV innovations. Considering that unlike mobile phones or computers/laptops, TV is an electronic device that offers a family entertainment experience, Indian consumers vehemently started investing in smarter, bigger, cutting-edge and internet-enabled TV devices. Leading TV brands also started launching next-generation TV innovations at highly-competitive prices along with superior features and matchless functions. As a consequence, in 2021, India’s smart TV share in the entire TV market reached 84%, significantly higher than its 2020 digits, which were a mere 67%. Undoubtedly, the pandemic havoc has created a silver lining for smart TV brands and is now giving them the necessary boost to scale up.

“In 2021, India’s smart TV share in the entire TV market reached 84%, significantly higher than its 2020 digits, which were a mere 67%. Undoubtedly, the pandemic havoc has created a silver lining for smart TV brands and is now giving them the necessary boost to scale up”

Against this backdrop, here are a few key trends emerging in the Indian smart TV ecosystem:

Online shopping: The exponential growth of digital integration, internet penetrations and strengthened online infrastructure have paved the way for e-commerce boom. Earlier, consumers used to visit a store or a shop physically to check all the features, discounts and other perks, but now with the help of internet connectivity and resources like smartphones, they can buy anything from the comfort of their homes. This online shopping trend has proved exceptionally significant in boosting the growth of smart TV adoption in India. Customers can now access and compare the TVs’ features, price and technology without stepping out of their homes. Within just a few clicks, they can buy the best-in-class TV and get it delivered to their doorstep without fearing any inconvenience (fear of virus contamination).

Powerful entertainment pack: Customers today have many ways to consume top-tier content (like OTT channels), so they are always on the lookout for watching it on big screens. Integrated with ultramodern features like OLED, QLED, FHD, Dolby Atmos, Dolby Vision, MEMC, Mini-LED and ONKYO sound, a smart TV is nothing less than a magic box that provides users with a theatre-like experience at home. In addition, many award-winning smart TV innovations also come with unique gaming features, making it possible for customers to get a complete entertainment plus gaming experience. Simply put, there’s no need for an extra gaming console or keyboard. Users can get a superior gaming experience by opting for the right TV model.

Also Read: Why third-party apps are unsafe and compromise your safety?

Inclusive features: Futuristic smart TV models are also embedded with magnetic video cameras, making it easier for users to conduct professional video conferences, attend e-classes or connect with family and friends through a video call. Leading TV corporations also integrated Google Duo and Google Assistant to make it easier, convenient and hassle-free for users to give commands (like flipping channels or controlling volume) without physically using the TV remote. In addition, almost every TV is embedded with thousands of applications, OTT channels and other content consumption platforms so that users don’t have to waste time finding the right TV series to stream.

The future of smart TV innovations

The Indian smart TV industry is going through groundbreaking growth. In fact, according to Grand View Research, the Indian smart TV industry is expected to reach USD 4.93 billion by 2028. It was valued at USD 1.42 billion in 2020, but between 2021 and 2028, the market is forecasted to pick up the pace to expand at a Compound Annual Growth Rate (CAGR) of 16.8%. Taking note of the aforementioned trends and stats, leading research analysts have stated that as TV brands continue to cater to the needs of modern-age consumers by offering better, bigger and more sophisticated TVs at highly affordable prices, the TV industry is expected to grow further in the upcoming years.

The author, Dhanlaxmi Bhoir, is Assistant to GM and PR- Corporate Communications, TCL India.

Also Read: FAQs asked by potential buyers of Smart TVs

WhatsApp new feature update: Now you can mute or message any specific person on WhatsApp group calls

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Team My Mobile
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WhatsApp new feature update: Now you can mute or message any specific person on WhatsApp group calls

After you have the option of adding 512 members to a WhatsApp group, the instant messaging app is coming with a new feature update. WhatsApp has announced some major improvements to its group video calling feature. Just like the recent functionality, where you can add more members to any group, now you would be able to mute a specific person during video calls.

One of the highlights of this upcoming functionality is that you would be able to mute any person, including the host. The upcoming was also pointed out previously as the video calling feature lacked a few functionalities.

WhatsApp new feature update: Mute a specific person during a WhatsApp group video call

As tweeted by the CEO of the instant messaging app, Will Cathcart, “Some new features for group calls on @WhatsApp You can now mute or message specific people on a call (great if someone forgets to mute themselves!), and we’ve added a helpful indicator, so you can more easily see when more people join large calls”.

Earlier, users didn’t have the option to mute a specific person, the host could only mute all the participants altogether and unmute the ones speaking. Now, the platform will allow the users to mute noisy people on an ongoing video call and send private messages to specific participants directly from the call. Additionally, whenever a new person joins the video call, all the existing members would be able to see it.

WhatsApp announced both the features on Twitter. Reportedly, WABetaInfo has reported that all the new features will be rolled out for both Android and iOS users in the coming days.

For the unversed, WhatsApp now also allows users to add up to 32 people on a voice call on the app. If you don’t see these features now, you will get them eventually as it is being released in a phased manner globally.

WhatsApp has also announced that now a user can add up to 512 participants in a group chat. So, now you can be connected with all of your team in a single group. Also Read: WhatsApp rolling out the ability to add 512 members to a group: Know how to use the feature

Some other important features

Also, in related news, Father’s Day is celebrated annually on the third Sunday in June. This year, it falls on June 19. On this occasion of Father’s Day, the Meta-owned popular instant messaging application WhatsApp has cumulated a list of tips and tricks that will ensure online safety for mothers and fathers alike.

Another great functionality that the app is currently offering is the option for iPhone users to migrate all their data to Android phones and vice versa. The transfer is totally secure and end-to-end encrypted says the platform. Earlier, it was a painful task to transfer WhatsApp data between Android and iOS devices. In fact, it was not possible to transfer a chat backup from an Android to an iOS device. Currently, the update is available for beta users. The new feature will soon be made available for stable users as well. Also Read: How to migrate WhatsApp data from Android to iPhone and vice versa

Here’s how to change the password of your Windows 11

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Team My Mobile
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Changing your password is frequently considered to be a good practice. It not only keeps your account safe but also acts as a great memory exercise for you. Just Kidding! Changing passwords helps to keep your account secure as it becomes very complex for anyone else to crack it. The change in number and symbol variations works quite well to make the hackers scratch their heads hard. Additionally, the process is quite simple too. We all know how we change the password of our phone, but what about Windows? Do you know how to change the password of your windows 11? If not, here lies the answer.

How to change the password of your Windows 11

Changing the password of your Windows 11 is a simple process. It just requires a few clicks and you can easily get a new password. You are only required to know your existing password and the one you would like it to be next.

But before moving on to the process, let’s just talk a little about Windows Hello. With Windows 11 you also get a passwordless authentication method called Windows Hello. Using this you can set your fingerprint, facial recognition, set a physical security key, and even use a PIN instead of a bing alphabetical password to secure it. All these easy methods will keep your window safe without using a password to sign in.

Earlier, Windows have the option to allow all the users to switch between using Windows Hello and password-based authentication to access their PCs. Now, Windows 11 seems to change a lot with a more straightforward approach. Microsoft has been trying to kill passwords for years, and it recently advised(opens in a new tab) millions of people to delete their Microsoft account’s password in favour of one of the authentication options available via Windows Hello.

But, this is for the ones who are still stuck with the physical password sign-in. Local accounts that haven’t been set up to use Windows Hello can still rely on passwords to sign in, though. Here’s how to change your password in Windows 11.

Steps to change your password in Windows 11

Step1: Open the Settings App on your accounts page.

Steps to change your password in Windows 11: open settings app

(To do this quicker you can simply launch the Start Menu and then search for ‘Password”. Then select “Change your Password” and this will automatically launch the Settings App to the appropriate Accounts page).

Step2: Click ‘Password’.

Steps to change your password in Windows 11: Click password

(Note that this option will only be available if you haven’t enabled any of the Windows Hello authentication tools; otherwise, the Password section isn’t shown).

Step3: Tap on ‘Change.’

Steps to change your password in Windows 11: Click change

(A drop-down menu should appear telling you that “You’re all set up” and offering a button called “Change” that leads to the password setup screens shown below).

Step4: Enter your current password.

Enter your current password

Step5: Enter your new password and hint.

enter your new password

(It’s worth noting that, unlike other operating systems, Windows 11 doesn’t allow you to leave the “Hint” field blank, so you have to enter something. Choosing meaningless punctuation or a deliberately misleading hint can help make sure nobody else can guess your password based on this information).

Step6: Click ‘Finish.’

finish setting your new password on windows 11

You’ll now be able to log in to Windows 11 using your new password. Note that this is for local accounts only and, if you are using a Microsoft account, this won’t work and it won’t change that password for other computers or Microsoft services.

Also Read: Facebook tips and tricks: Here’s how to fix ‘Facebook keeps logging me out

Tecno Mobile to launch POVA 3 on June 20

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Team My Mobile
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Tecno Pova3

Tecno Mobile is all set to strengthen its POVA series in India by launching POVA 3. According to the latest update, the POVA 3 phone will be launched on June 20.

The upcoming TECNO POVA 3 will be first smartphone in the segment to offer a 7000mAh battery and a 33 W flash charger.

With Helio G88 processor and 6.9” FHD+ Dot-in Display with 90Hz Refresh Rate, the POVA 3 smartphone is said to offer an incredibly powerful gaming experience.

Earlier, a landing page of the Tecno POVA 3 was created by the e-commerce platform Amazon. Prominent features and specifications of the upcoming Tecno POVA 3 has been revealed at the landing page.

Tecno POVA 3

Before India, Tecno POVA 3 was launched in Philippines last month. Tecno Pova will be the successor of Tecno POVA 2 that waslaunched last year. The the POVA 3 will be available for sale via Amazon.

The Tecno POVA 3 will have specifications similar to its Indonesian variant. The upcoming device will feature ve a 6.9-inch FHD+ display with a punch-hole cut-out and a 90Hz refresh rate. The smartphone will come with gradient design and a vertical running strip in the centre. The Tecno POVA 3 will be equipped with MediaTek Helio G88 processor, confirms Amazon’s listing.

Featuring 6GB RAM along with 5GB extendable RAM technology, TECNOPOVA 3 will offer 128GB onboard storage. Talking about the camera, the device will have a triple rear camera setup comprising a 50MP main sensor and dual stereo speakers and Z-Axis linear motor for 4D vibration

Previous launch of TECNO POVA

Tecno Mobile introduced POVA 5G, claimed as fastest smartphone in February this year. The smartphone featuring a 6000 mAh battery, Super-Fast 5G Dimensity 900 processor, Ultra-fast LPDDR5 8GB + 3GB Virtual RAM, 11 5G band support and 6.9 FHD+ Dot-in display with 120Hz refresh rate can be purchased from Amazon.

The POVA 5G phone is powered by the MediaTek Dimensity 900 on POVA 5G, coupled with 11 GB RAM with Memory Fusion + LPDDR5 RAM.

Also, Read Here: Tecno Pova 3 launched: Comes with a massive 7000mAh battery

How to delete Google Pay transaction history

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Team My Mobile
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G Pay

India has witnessed steady growth in digital payment transactions. Thanks to the demonetization in November 2016 and constant push by the government regulators for less cash economy collectively propelled the growth trajectory. The outbreak of Covid 19 also encouraged people to go cashless and opt for digital payment wherever possible.

According to KPMG report, the digital payment market in India is expected to witness more than two fold growth by 2024. Expanding at a compound annual growth rate (CAGR) of ~22% during the FY 2020 -FY 2024 period, the Indian digital payments market is expected to reach Rs 4,323.63 trillion by FY 2024.

To avoid contact with delivery agents, many of the online stores and aggregator platforms had blocked cash payments in a post Covid-world.

Bharat Interface for Money-Unified Payments Interface (BHIM-UPI) has emerged as the preferred payment mode of the citizens during the financial year Y 2021-22. BHIM-UPI has achieved a record of 452.75 crore digital payment transactions with the value of Rs 8.27 lakh crore till February 28, 2022. On the other hand Google Pay also emerged as one of the popular unified payment interfaces in India and globally. The App recently crossed the 150 million users marks across 40 countries globally. It is one of the most widely used UPI payment platforms in the world.

Payment can be done to anyone even if the other user is not using Google Pay, without any extra fee. The digital payment platforms keeps a record of all the transactions made, sometimes users want to hide these transaction records, but deleting the transaction history can be quite challenging.

Google Pay

 

Can you delete Google Pay history?

Deleting your transaction history on Google Pay can be a tricky affair. You cannot delete the delete Google Pay history easily. You need to visit the Google account activity page to delete the transaction history on Google Pay. This cannot be done through the app. To delete the Google Pay history, you need to follow the step-by-step guide mentioned below:

Step 1: Open Google Chrome application.

Step 2: Look for myaccount.google.com. This will redirect you to Google Pay activity.

Step 3: Now you need to click on Data and personalisation.

Step 4: After clicking on data and personalisation, you need to scroll down and look for my activity. You will be able to see a new page asking to select topic or product to delete should appear.

Step 5: You will be able to see a delete by date option, select the date, transaction and time you want to delete. You need to select all time option to delete the whole transaction history.

Select Google pay and click on delete inside all the products option

Click on delete and a ‘before you delete’ pop up should appear on the screen, choose delete

If the user has selected all time option then ‘delete all of your google activity?’ pop up should appear on the screen, click delete

Google Pay can take up to 12 hours to delete this information

Also, Read Here: Google Pay in collaboration with Pine Lab starts Tap to Pay for UPI in India

Infinix Hot 12 Play Review: A wholesome pack for your daily needs

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Team My Mobile
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Infinix Hot 12 Play review

With the smartphone industry growing and improving each day, the prices for the devices are also going sky high. The heavy-featured smartphones also come with a heavy range and thus going a little out of your budget. However, there are always some exceptions and Infinix Hot 12 Play is one such example. The phone comes from the budget-friendly tech brand, offering some amazing smartphones under Rs 10,000 in the Indian market. Infinix Hot 12 Play is the recent addition to the brand’s HOT series which comes at a price of Rs 8,599, not even the whole 10k segment. The smartphone features an amazing battery life and some specs that you even won’t find on mid-range budget mobiles.

Infinix Hot 12 Play is the recent offering from the brand and an addition to its budget-mobile series. The phone was launched globally starting May 30, 2022, and is now available to buy at various online and offline stores. Now, the one major perspective Infinix has fixed its focus on- is to bring killer launched within the budget of the consumer. So, does this one fulfil the expectations and is one of the best choices in the budget range? Let’s take a look at it together. The phone has been with me for more than 15 days now.

Design

Talking about the design of the smartphone, The Infinix Hot 12 Play comes with a stylish polycarbonate back with a gradient finish. The coral blue colour looks almost looks very pretty and the blue colour helps its transitions stand out with light reflecting on it. However, the colour also adds to the zillion budget phones that we have seen in the Indian market, like the Moto E7 from 2021. The back also features the camera configuration at the top left corner with an LED Flash. Infinix Hot 12 Play also has a physical fingerprint sensor placed in the middle. The phone is not your regular-sized one, it is a massive phone that is going to show up with a full glance in your hands. However, one good thing about it, even after the big size, the phone doesn’t feel heavy at all. Infinix Hot 12 Play weighs around 200 grams, which, given that it has a massive battery, is pretty amazing. My only concern here is that it doesn’t fit every jeans pocket, but if you are into flashy big things this is the one you can try!

Infinix Hot 12 Play review: Design

For more design specs, it comes with a punch-hole display, something that is still very new in this price segment. It also has a volume rocker and a phone lock button which are very clicky. However, the fingerprint sensor at the back is too high to reach in a single try for those with small hands because this is a big smartphone for single-handed use. Still, the performance covers it all as it has the optimum power with instant finger recognition. Overall, the device feels big in hand and at its price, the build quality is fine. Summarising the entire design feel,  the smartphone is no head-turner as mostly matte or glossy finishes are taking it. It seems quite straightforward with a sprinkle of jazz with a dual-colour tone.

Display

Infinix Hot 12 Play comes with a big 6.82-inches display with a Full HD+ resolution of 1640 x 720 pixels. It also features a 90Hz refresh rate, a screen-to-body ratio of 90.66 % and a 180Hz touch sampling rate. The display is nothing new or unique as compared to other available options. It is also quite identical to its other predecessors, however, most phones come with a similar display at this price point so we can’t complain much. Coming to the display performance, it offers smooth animations and scrolling since it has a 90Hz refresh rate. It also seems quite good with the colour quality as they seem very vivid. It’s a quite satisfactory performance given this is a budget phone, right?  Yes, of course, but a better resolution would have been more appreciated! It lacks the sharpness that we expect from a full HD panel. The outdoor visibility is also decent on this one, but you might see some glares in the sunlight.

Performance

The Infinix Hot 12 Play comes with XOS 10.0 based on Android 11. It also comes equipped with the UniSOC T610 1.8 GHz Octa-core processor. It has 4GB RAM paired with 64GB storage, with even support of up to 3GB virtual RAM extension support. Now, this is the same processor that also comes installed in the Infinix 12 as well. So, in short, the experience wasn’t crummy, it does perform very decently.

The phone does have some sit-backs like the animations might seem choppy, or you might face some app crashing while using them. However, the phone still is a better performer than its recent successor, the Hot 11 2022. With the UniSoC processor, this does come with some bloatware but considering its predecessors come with an Helio G35, this is still much better. The G30 series is only known to do the bare minimum and registers its presence as a processor. However, UniSoC features the octa-core architecture. Even if we talk on paper, it performs almost double as compared to the Helio.

Another good thing is that the phone comes with its latest security patch, so it was really great. Overall, it worked smoothly while I was scrolling through my social media or even on the calls. I didn’t even face any issues during my binge-watch hours on Netflix as well. I have also run BGMI on HD High graphics on this one and to my surprise, it performed decently well, I couldn’t see any lags or sudden crashing whatsoever. So if you too are a right-handed user, this is definitely a good budget option for you. Overall, the chipset seems capable enough to handle the day-to-day tasks of the users, as most of them are not into heavy gaming anyway.

Cameras

Infinix Hot 12 Play features a dual-camera setup that houses a 13MP primary lens that has an aperture of f/1.8 paired with a depth sensor. On the front, you will get an 8MP selfie camera. Now coming to the image quality, it is somewhere what you can expect from a budget phone- “Very Standard”. The images do appear to be fuzzy and whitish.

The daylight images also lacked some detailing along with a very low to medium sharpness. The images produced were somewhere oversaturated as well, hence the colour quality also suffered miserably. Edge detection in portraits works decently fine and makes the photos look okayish. Then coming to the night images, the images looked very blurry and couldn’t recognise any details.

Infinix Hot 12 Play review: Camera

For selfies, the images were fairly decent and subject separation in portrait mode was also good. The contrast and skin tone recognition are not that stable, but they performed quite well. Also, you can light the flash on while you take a selfie in low light, which is again something quite great. Just the punch of colours and the sharpness were also missing from the selfie camera. Overall, the camera on this one is pretty standard, but considering the budget range, it’s quite balanced. Also, there are smartphones that don’t stand out for their camera performance in this budget range, but this is pretty decent.

Battery

Now, Infinix Hot 12 Play comes with a massive battery of 6000mAh, which in my opinion is the highlight of this smartphone. This battery power combined with the given processor is a great pair that could get you through the day easily. The phone even after using a whole day lasts quite well without qualms. The smartphone also comes with 10W charging, hence taking up a lot of time to charge up.

Infinix Hot 12 Play review: BATTERY

If you’re a light user with only some scrolling and calling, this can easily last you up to 2 days. However, even with heavy usage, the battery won’t die in a day.

The Hot 12 Play is currently Rs 8,499 for a single variant featuring 4GB of RAM and 64GB of internal storage. It comes in three colour options – Daylight Green, and Racing Black, Horizon Blue. It is also available to buy from Flipkart and other online/offline retail outlets.

Infinix Hot 12 Play review: Verdict

Coming to the question Is Infinix Hot 12 Play a good budget option to go for? The answer is yes. This might not be the perfectionist, but a fair deal for buyers looking to get a budget smartphone.  The smartphone also comes with a Gyroscope setting that some other phones lack, given this budget range. Also, it comes with a massive battery power that lasts you all day long. It also comes with a 90Hz refresh rate, eliminating all the lags for effortless scrolling all day. The massive screen in this range is also something not available that easily. Therefore, if an average camera and standard display are not your primary focus, then it is definitely a yay to get for yourself.

Also Read: Infinix Hot 11 2022 Review: A decent choice in the budget-segment

BoAt introduces India’s first smartwatch with 700+ active modes: Details inside

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Team My Mobile
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BoAt Xtend Sport

Homegrown personal audio brand BoAt has come up with the India’s first smartwatch which features 700+ active modes. Echoing its tagline #EveryMoveCounts, the BoAt Xtend Sport smartwatch is designed by BoAt Labs with the sole purpose of elevating your fitness journey.

Specs and features

The BoAt Xtend Sport smartwatch features 700+ Active Fitness modes including strength and cardiovascular activities such as Dance, Cricket, Ballet, Running, Boxing, and many more. BoAt Xtend Sport is also capable of tracking low and moderate-intensity activities such as Cooking, Skateboarding, Meditating, Playing Instruments, and Gardening amongst others.

Apart from a plethora of fitness modes, the smartwatch also packs a 24 hour heart rate sensor, SpO2 monitor and a pedometer that monitor and keeps a track of your fitness levels in real-time while tracking your activity to help you keep fit and healthy throughout the day.

The smartwatch pairs seamlessly with the BoAt Crest app that tracks and maps your health data. You can share your progress and coax your friends and family to join your routine with fitness buddies and earn batches and rewards with Gamification mode. Wellness Crew Guardians lets you take care of your loved ones by allowing you to track their health and fitness data.

Created to keep you fit and healthy consistently, the BoAt Xtend Sport watch is designed with IP67 water and sweat resistant body and a sporty yet breathable strap. To round up the entire package, the smartwatch comes with an elegant square dial that houses a bright and crisp, yet responsive 500-nit 1.69-inch HD display.

The timepiece ships with BoAt ASAP charge that completely tops up the battery in 30 minutes and gives you a runtime of up to 7 days. Other important features include 100+ watch faces, Live Cricket Scores, Calls, Text and Notifications, Curated Controls, Sedentary Alerts, and much more.

Price and availability

The BoAt Xtend Sport smartwatch comes in Ashen Grey, Classic Black, and Cool Blue colour variants. It is available on Amazon.in and boAt-lifestyle.com starting today for an introductory price of Rs 2,499.

Recent launches

BoAt, earlier this month, introduced Wave Connect, its first square dial Bluetooth calling timepiece, having an introductory price of Rs 2,499. The all-new BoAt Wave Connect smartwatch comes equipped with a large crisp HD display, a built-in speaker for voice calls and Alexa on board for a truly smart experience. The smart wearable is crafted with premium alloys and its square dial design resonates with a great aesthetic appeal. The smart wearable works seamlessly with Google Fit and Apple Health.

The company also launched Wave Neo smartwatch, which has an Apple-like square-shaped case, and is priced at Rs 1,799.

Also Read: Here’s how Indian content creators use hashtags and captions to win new followers

Here’s how Indian content creators use hashtags and captions to win new followers

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Team My Mobile
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InStore app by AppyHigh

Users performed almost half-million hashtags searches and generated more than 300 million hashtag suggestions in a month using AI-powered InStore app by AppyHigh

Influencers in India are using innovative apps to create unique content and embellish it with hashtags and clever captions to increase their followers and enhance their social media content, reveals AppyHigh, a mobile internet technology firm. AppyHigh builds apps for everyday use for smartphone users across categories such as social media creativity, utility, productivity, content and entertainment, among others.

The above revelation is backed by the hashtag generator tool of Instore, AppyHigh’s AI-enabled all-in-1 creator tools app, which discovered that its users performed nearly half a million hashtag searches and generated more than 300 million hashtag suggestions in a month. The hashtag generator feature of the InStore app by AppyHigh helps creators to capitalize on the power of trending hashtags by suggesting a variety of hashtags for their desired keyword or popular categories.

Not only can the creators search for hashtags using keywords, the app also allows users to generate relevant hashtags by scanning an image. In fact, nearly 17% of the hashtag results on InStore were generated using the image upload feature. InStore enables creators to develop trend-worthy content with the least effort in the shortest possible time. The most popular topics for which users look for hashtags on InStore are love & relationships, travel, fun & entertainment, and moods.

A vital tool for gaining attention

According to the Indian Influencer Marketing Report, the Indian influencer marketing industry is estimated to reach a value of Rs 900 crore by the end of 2021. The market is expected to grow at a CAGR of 25% till 2025 to reach a size of Rs 2,200 crore and the hashtag trend is expected to continue as influencers see it as a vital tool for gaining attention from wider audiences and growing popularity.

Venus Dhuria, Co-founder, AppyHigh, said, “With apps like InStore, influencers can post content faster with higher relevance, thus reducing the effort required in publishing posts and improving turnaround time, enabling them to automate their publishing efforts quicker. In addition to hashtag and caption generation, InStore’s other offerings such as image touch-up capabilities including photo grids, collages, and photo-resizing features, are also extremely popular among our users. There are almost 1 million users using hashtag and caption generation, collages and photogrids on InStore. They are also actively bookmarking content that they like, potentially for future inspiration while creating their own.”

With easy access to smartphones with high-quality cameras, influencers/creators effortlessly create engaging content such as stories, memes, videos, reels, and photo essays. Creating engaging content is only the first step to ensuring that their content’s discoverability reach is maximized. Creators heavily rely on hashtags and they use various apps to generate cool hashtags depending on content themes or human emotions.

Aneesh Rayancha, Co-founder, AppyHigh, said, “Four years ago, no one would have imagined being an influencer as a full-time profession. Influencer marketing and social media content creation as a profession are on the rise, as many brands are turning to influencers for content creation instead of production agencies. Influencers are also going one step ahead by monitoring, analyzing, and course-correcting their approach to deliver the best value to their audiences by using follower analytics tools on InStore. InStore now has almost 15 million monthly active users, which is almost 2x vs last year.”

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