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iPhone 15 Pro Models Face Decline in Customer Satisfaction, According to PerfectRec Analysis

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Team My Mobile
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iPhone 15 Pro Models Face Decline in Customer Satisfaction, According to PerfectRec Analysis

Highlights

  • iPhone 15 Pro and Pro Max see a drop in 5/5 star ratings.
  • Standard iPhone 15 models enjoy rising customer approval.
  • Overheating issue impacts early iPhone 15 series reviews.
  • iPhone 15 Pro records lowest popularity among Pro models in customer satisfaction.

If reports are to be believed the iPhone 15 Pro and Pro Max have seen a notable dip in customer approval ratings.

This information comes courtesy of the latest data from PerfectRec, a product recommendation site that scrapes through reviews on Amazon, Google, and more.

This development, if true, looks to be at odds with traditionally high ratings associated with Apple’s Pro models, underscoring a changing landscape in consumer sentiment towards high-end smartphones.

Percent of Users rating iPhone Pro Models 5 Stars
Percent of Users rating iPhone Pro Models 5 Stars

The analysis, drawn from an extensive pool of nearly 700,000 user-generated Google reviews shows that the iPhone 15 Pro and Pro Max models have witnessed a decline in 5/5 star ratings.

Percent of Users rating iPhone Pro Models 5 Stars
Percent of iPhone Reviews that are 5 Stars

However, their more affordable counterparts, the iPhone 15 and 15 Plus, have seen an uptick in customer satisfaction.

Key Findings

iPhone 15 Pro Models
iPhone 15 Pro Models Key Findings
  • A Downward Trend for Pro Models: The iPhone 15 Pro’s customer satisfaction plummeted from 73.5% to 66.1%, while the Pro Max version slid from 77% to 72.5% in terms of receiving 5/5 stars.
    This indicates a significant shift in consumer approval away from Apple’s flagship offerings.
  • Rising Approval for Standard Models: In contrast, the iPhone 15 witnessed an increase in 5/5 star ratings, soaring from 68.2% to 78.1%.
    Similarly, the iPhone 15 Plus jumped from 70% to 73.5%, signaling a growing consumer preference for these models.
  • The Overheating Issue: An early snag in the form of an overheating issue, later rectified by the iOS 17.0.3 update, tarnished the initial reception of the iPhone 15 series, contributing to 15% of all negative reviews in October. This incident likely played a role in shaping early consumer feedback.
  • A Historical Low for the Pro Model: The iPhone 15 Pro has earned the dubious distinction of being the least popular Pro model ever in terms of customer satisfaction, with a decrease in 5-star ratings from an initial 72% to 68%.
iPhone 15 Pro
iPhone 15 Pro Models Overheating Issue

What are the Implications of this?

What are the Implications of this?
What are the Implications of this?

As mentioned, this trend suggests a pivotal shift in consumer priorities, with affordability and value increasingly trumping the premium features and specifications that typically define Pro models.

Furthermore, Apple is likely to face a broader challenge owing to the statistical significance of the satisfaction decrease across all iPhone 15 models in January.

iPhone 15 Satisfaction Tracker
iPhone 15 Satisfaction Tracker

As it is, smartphone shipments across the globe are seeing a decline, and Apple is trying its level best to navigate evolving consumer demands and expectations.

The distinction between early adopters and later buyers, as noted in the report, offers additional insights into the dynamic nature of consumer feedback, reflecting varied expectations and experiences with the product.

iPhone 15 Pro Models Face Decline in Customer Satisfaction, According to PerfectRec Analysis
iPhone 15 Pro Models Face Decline in Customer Satisfaction, According to PerfectRec Analysis

FAQs

Why have the iPhone 15 Pro models seen a decline in customer satisfaction?

The decline in customer satisfaction for the iPhone 15 Pro and Pro Max models is attributed to factors such as early technical issues, including an overheating problem, and possibly a changing consumer preference towards value and affordability.

How does the satisfaction of iPhone 15 and 15 Plus compare to the Pro models?

The iPhone 15 and 15 Plus models have witnessed an increase in customer satisfaction, with higher 5/5 star ratings, suggesting that consumers may be favoring these more affordable options over the Pro models.

What was the impact of the overheating issue on the iPhone 15 series?

The overheating issue, identified early in the iPhone 15 series’ lifecycle, was linked to 15% of all negative reviews in October, significantly affecting initial consumer perceptions until resolved by the iOS 17.0.3 update.

Has the iPhone 15 Pro become the least popular Pro model ever?

Yes, the iPhone 15 Pro has been noted as the least popular Pro model in terms of customer satisfaction, marking a historical low for Apple’s flagship offerings.

What do the changing trends in iPhone 15 model satisfaction imply for Apple?

The shifting consumer satisfaction trends suggest that Apple may need to reevaluate its strategy, focusing more on delivering value and addressing quality concerns to meet evolving consumer preferences and maintain its market position.

Did iPhone 15 Pro customer satisfaction drops over battery life disappointment ? iPhone 15 taken the lead ?

Data from PerfectRec show ratings from owners of the 15 Pro ranked below iPhone 13 Pro and 14 Pro.

Now the latest report shows iPhone 15 Pro and Pro Max customer satisfaction has continued to decline while iPhone 15 and 15 Plus satisfaction has surpassed the high-end models.

The last report from PerfectRec was made up of almost 700,000 user-generated Google reviews and the new data likely exceeds that.

Continuing with the same methodology, PerfectRec measured what percentage of iPhone 15/Pro user reviews received 5/5 stars.

Interestingly, the two Pro models saw a decline since September when early adopters picked up the high-end smartphones. And the more affordable iPhone 15 and 15 Plus saw an increase in customer satisfaction. Usually, the pro models have higher ratings than the base variants but not this time around.

After starting at 73.5% in September, 66.1% of iPhone 15 Pro reviews now give 5/5 stars. And for iPhone 15 Pro Max, that went from 77% to 72.5%.

In contrast, iPhone 15 went from 68.2% to 78.1% and the 15 Plus jumped from 70% to 73.5% for 5/5 star ratings.

What are the three complaints seen with iPhone 15 pro ?

The iPhone 15 devices saw an overheating issue for a few weeks after launch which was fixed with the iOS 17.0.3 update. That certainly caused some disappointment among early buyers and that showed up in “15% of all negative reviews” in October.

But PerfectRec says that in the last 30 days, the top three complaints about iPhone 15 Pro have been:

Poor battery life

Incremental upgrades from iPhone 14 Pro
Disappointment about the physical design and protruding camera lenses

Did iPhone 15 Pro ratings drop below iPhone 14 and 13 Pro, according to 700k reviews ?

Back in May last year,a study from PerfectRec showed the iPhone 14 lineup including the 14 Pro saw a notable drop in the percentage of 5-star reviews. Now the firm’s latest study shows another drop for the iPhone 15 Pro.

The latest study from PerfectRec is made up of 695,000 user-generated Google reviews for the iPhone 15 devices. While the data naturally includes some erroneous or extreme reviews, with a sample size this big, it likely gives a good idea of customer sentiment.

Apple again said during its fiscal Q3 earnings call that a study from 451 Research found iPhone 14 family satisfaction to be at 98%. We’ll likely hear next month what the initial satisfaction number Apple shares for the iPhone 15 lineup.

As was the case back in May (and for years), the user-generated reviews that this new study collected tell a different story. Though it is important to note they are comparing two different, yet closely related metrics.

After the iPhone 14 Pro saw an 8% drop in the number of 5-star reviews compared to the 13 Pro, the iPhone 15 Pro dropped to a new low of 72% being 5-star reviews just over a month since its launch.

In a flip from last year, the iPhone 15 and 15 Plus were rated at 5 stars in 76 and 74% of reviews, respectively.

When considering factors that could explain the YoY declining trend, PerfectRec’s Wally Nowinski believes one aspect could be early adopters have higher expectations.

We theorize that there is a bit of a gap between how early adopters view a product and how it is received by more typical consumers. The people who order an iPhone on launch day might have higher expectations and be more easily disappointed than those who purchase later in the year.

Nowinski highlights the ratings may change over time, so we’ll keep an eye out for future studies on the 5-star percentage of the iPhone 15 devices.

Earlier this month we saw a report that consumers in China were not as interested in the iPhone 15 devices as they were in iPhone 14.

Why is the iPhone 15 series overheating?

Apple has identified that the new devices run hotter during the initial setup process and pointed out specific third-party apps like Asphalt 9, Uber, and Instagram as contributors to the issue.

What is causing the faster-than-expected battery drain on iPhone 15 and 15 Pro?

High battery usage can occur when restoring the device from a backup, downloading large media libraries, and using apps with high background activity.

What is Apple doing to address these issues?

Apple is set to release an update, possibly iOS 17.0.3, to resolve the overheating problems. The company is also collaborating with third-party app developers to fix app-related issues.

How can users mitigate these issues before the software update?

Users can monitor app battery usage, activate low power mode, manage background app refresh settings, and fine-tune location services to mitigate problems.

What Drives Battery Consumption?

Restoring a device from a backup can initially cause high battery usage.
Downloading a large library of photos or videos can drain the battery significantly.
Your device may generate extra heat and therefore consume more battery during the restoration process.

Apps with continuous location tracking and high background activity can be significant battery hogs.

Your enthusiasm to explore the new features on your iPhone 15 may result in higher battery consumption initially.

How to Alleviate Overheating Issues?

Limit your use of Uber and Asphalt 9 until updates are made available that address the issue.

Ensure Instagram is updated to its latest version, which was released on September 26 and reportedly fixes the problem.

If you encounter overheating while using other apps, consider halting their use or updating them to the latest versions.

Apple has signaled that a forthcoming iOS release, possibly version 17.0.3 (release date unconfirmed), will offer a comprehensive solution to the overheating issue.

APPLE IPHONE 15 PRO MAX SPECIFICATIONS

Key Specs

RAM 6 GB
Processor Apple A15 Bionic
Rear Camera 12 MP + 12 MP + 12 MP
Front Camera 12 MP
Battery 4400 mAh
Display 6.7 inches (17.02 cm)

General

Launch Date August 16, 2023 (Unofficial)
Operating System iOS v15

Performance

Chipset Apple A15 Bionic
CPU Hexa Core (3.23 GHz, Dual core, Avalanche + 1.82 GHz, Quad core, Blizzard)
Architecture 64 bit
Fabrication 5 nm
Graphics Apple GPU (four-core graphics)
RAM 6 GB

Display

Display Type OLED
Screen Size 6.7 inches (17.02 cm)
Resolution 1284 x 2778 pixels
Aspect Ratio 19.5:9
Pixel Density 457 ppi
Screen Protection Yes
Bezel-less display Yes
Touch Screen Yes, Capacitive Touchscreen, Multi-touch
Refresh Rate 120 Hz

Design

Waterproof Yes, Water resistant, IP68
Ruggedness Dust proof

Camera

MAIN CAMERA
Camera Setup Triple
Resolution 12 MP f/1.6, Wide Angle, Primary Camera
12 MP , Telephoto Camera
12 MP, Ultra-Wide Angle Camera
Autofocus Yes
Flash Yes, Dual LED Flash
Image Resolution 4000 x 3000 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuous Shooting
High Dynamic Range mode (HDR)
Camera Features Digital Zoom
Auto Flash
Face detection
Touch to focus
Video Recording 1920×1080 @ 30 fps
FRONT CAMERA
Camera Setup Single
Resolution 12 MP f/2.3, Primary Camera
Video Recording 1920×1080 @ 30 fps

Battery

Capacity 4400 mAh
Type Li-ion
Removable No
Quick Charging Yes, Fast
USB Type-C No

Storage

Internal Memory 128 GB
Expandable Memory No

Network & Connectivity

SIM Slot(s) Dual SIM, GSM+GSM
SIM Size SIM1: Nano, SIM2: eSIM
Network Support 5G Not Supported in India, 4G Supported in India, 3G, 2G
VoLTE Yes
SIM 1
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
SIM 2
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
Wi-Fi Yes, Wi-Fi 4 (802.11 b/g/n)
Wi-Fi Features Mobile Hotspot
Bluetooth Yes, v5.0
GPS Yes with A-GPS, Glonass
NFC Yes

Multimedia

FM Radio No
Loudspeaker Yes
Audio Jack Lightning

Sensors

Fingerprint Sensor No
Other Sensors Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope

 

Also Read: iPhone 15 and 15 Pro Overheating and Battery Drain: What You Need to Know

Also Read: iPhone 15’s New Battery Feature: Prolonging Life by Limiting Charge

Nothing Phone 2a Officially Confirmed After Being Teased by the Company on X

By
Team My Mobile
-
0
Nothing Phone (2a) Reportedly Revealed In New Video Showing Design, Specs

Highlights

  • Nothing announces the upcoming Phone 2a with premium features at an accessible price.
  • Device rumoured to feature Dimensity 7200 chipset and dual 50MP cameras.
  • New earbuds and Neckband Pro hinted alongside the Phone 2a release.
  • Possible debut at Mobile World Congress, with leaked wallpapers fuelling anticipation.

Nothing has just dropped exciting news for fans and tech enthusiasts alike.

They’re gearing up to launch the Nothing Phone 2a, a device that the company claims will bring the signature flair and features of Nothing at a more accessible price point.

This announcement came through a community update video posted on X and succeeds a lot of speculation surrounding the device over the past month or so.

Nothing Phone 2(a): Details and What to Expect

Diving deeper into the details, it’s clear that Nothing isn’t just aiming to expand its product lineup; they’re responding directly to the community’s call.

According to Nothing’s co-founder, Akis Evangelidis, “With Phone 2a, we’ve really doubled down on the core user needs — performance, camera, you name it. And it’s also kind of leveraging some of the most loved features of (the) Phone 2 while ensuring it delivers a clear upgrade compared to Phone 1 on every single front.”

From Evangelidis’s comments, we can guess that the Phone 2a is set to embody an optimal balance of performance, camera capabilities, and beloved traits from its predecessor, the Phone 2, all while marking a significant leap from the original Phone 1.

Nothing Phone 2(a): Leaks

Nothing Phone 2(a): Leaks
Nothing Phone 2(a): Leaks

Leaks and rumours have been swirling around the Phone 2a, suggesting it will pack a Dimensity 7200 chipset and come in two variants: 8GB/128GB and 12GB/256GB.

A 120Hz OLED display and a potential dual 50MP rear camera setup are also on the cards, hinting at a device that doesn’t skimp on specs despite its friendlier price tag.

But there’s more on the horizon from Nothing.

Alongside the Phone 2a, the company teased the upcoming release of new earbuds and a so-called Neckband Pro, expanding its ecosystem of tech products.

With the Mobile World Congress (MWC) just around the corner, speculation is rife that the Nothing Phone 2a could make its debut at the global tech showcase.

This timing would align perfectly with Nothing’s teaser of “coming soon,” setting the stage for a significant reveal.

Adding an extra layer of excitement, renowned leaker Steve Hemmerstoffer shared wallpapers allegedly from the Phone 2a, offering a sneak peek into the device’s aesthetic.

We have, of course, seen some potential renders of the phone that have given us a bit of an idea of what to expect, but these wallpapers do add to the excitement.

If you want to download these wallpapers, Android Police have them uploaded on a Google Drive.

Nothing Phone 2a Specs

GENERAL

Sim Type Dual Sim, GSM+GSM
Dual Sim Yes
Sim Size Nano+Nano SIM
Device Type Smartphone
Release Date July 11, 2023

DISPLAY

Type Color AMOLED Screen (1B Colors)
Touch Yes, 240 Hz Touch Sampling Rate
Size 6.7 inches, 1080 x 2412 pixels, 120 Hz
Aspect Ratio 20:9
PPI ~ 394 PPI
Screen to Body Ratio ~ 87.2%
Features 1,000,000:1 Contrast Ratio, 500 nits Brightness, 1000 nits HBM, 1200 nits Peak Brightness
Notch Yes, Punch Hole

MEMORY

RAM 6 GB
Storage 128 GB
Storage Type UFS 2.2
Card Slot No

CONNECTIVITY

GPRS Yes
EDGE Yes
3G Yes
4G Yes
5G Yes
5G Bands n1/n2/n3/n5/n7/n8/n12/n20/n25/n28/n30/n38/n40/n41/n66/n71/n75/n77/n78
VoLTE Yes, Dual Stand-By
Wifi Yes, with wifi-hotspot
Wifi Version Wi-Fi 6, 802.11 a/b/g/n/ac/ax (2.4 GHz | 5 GHz)
Bluetooth Yes, v5.3, A2DP, LE, aptX, aptX HD, LDAC, AAC
USB Yes, USB-C v2.0
USB Features USB Tethering, USB on-the-go, USB Charging, USB Storage

EXTRA

GPS Yes, with dual-band A-GPS, GLONASS, Galileo, Beidou, NavIC
Fingerprint Sensor Yes, In Display
Face Unlock Yes
Sensors Accelerometer, Electronic Compass, Gyroscope, Front and Rear Ambient Light Sensor, Proximity Sensor, Sensor Core
3.5mm Headphone Jack No
Extra NFC
Water Resistance Yes
IP Rating IP54
Dust Resistant Yes
Extra Features Glyph Interface, Dual stereo speakers

CAMERA

Rear Camera 50 MP 24mm, 1/1.56″, 1.0µm, PDAF, OIS f/1.9 (Wide Angle)
13 MP f/2.2 (Ultra Wide) with autofocus
Features Night Mode, Portrait Mode, Motion Photo, Super Res Zoom, Lenticular (Filter), AI Scene Detection, Expert Mode, Panorama, Night Mode, Document Mode)
Video Recording 4K @ 30 fps UHD, 1080p @ 30 fps FHD
Flash Yes, LED
Front Camera Punch Hole 16 MP f/2.45 (Wide Angle) with Screen Flash
Front Video Recording 1080p @ 30 fps FHD

TECHNICAL

OS Android v13
Custom UI Nothing OS 2
Chipset Qualcomm Snapdragon 7 Gen3
CPU 2.63 GHz, Octa Core Processor
Core Details 1xPrime Core@2.63 GHz & 3xPerformance Cores@2.4 GHz& 4xEfficiency cores@1.8 GHz
GPU Adreno GPU
IP Rating IP54
Java No
Browser Yes, supports HTML5

MULTIMEDIA

Email Yes
Music MP3, AAC, AAC+, WMA, AMR-NB, AMR-WB, WAV, FLAC, APE, OGG, MID, M4A, IMY, AC3, EAC3, EAC3-JOC, AC4
Video MKV, MOV, MP4, H.265 (HEVC), AVI, WMV, TS, 3GP, FLV, WEBM
FM Radio No
Document Reader Yes

BATTERY

Type Non-Removable Battery
Size 5000 mAh, Li-Po Battery
Fast Charging Yes, 35W Fast Charging
Reverse Charging Yes, 5W

FAQs

What is the Nothing Phone 2a?

The Nothing Phone 2a is the latest device from Nothing, designed to offer high-end features such as advanced performance and camera capabilities at a more accessible price point, following the success of Phone 2.

When can we expect the Nothing Phone 2a to launch?

While an exact launch date has not been confirmed, speculation suggests that the Nothing Phone 2a could be unveiled at the upcoming Mobile World Congress, aligning with the company’s “coming soon” teaser.

What are some of the rumored features of the Phone 2a?

Rumors indicate the Phone 2a will come with a Dimensity 7200 chipset, options of 8GB/128GB and 12GB/256GB configurations, a 120Hz OLED display, and a dual 50MP rear camera setup.

Will there be other products launched alongside the Phone 2a?

Yes, Nothing has teased the release of new earbuds and a product called Neckband Pro, expanding its ecosystem of tech products alongside the Phone 2a.

How does the Phone 2a compare to its predecessors?

The Phone 2a is expected to build on the most loved features of the Phone 2, offering a clear upgrade over Phone 1 in terms of performance, camera quality, and overall user experience.

What new features are confirmed for the Nothing Phone 2a?

The Nothing Phone 2a is confirmed to have 45W charging and USB Power Delivery compatibility, as revealed by its TUV certification. This suggests enhanced charging capabilities and flexibility.

Will the Nothing Phone 2a support wireless charging?

As of now, there is no confirmation on whether the Nothing Phone 2a will include wireless charging capabilities, despite its advanced 45W wired charging feature.

What can we expect in terms of display and performance from the Nothing Phone 2a?

The Nothing Phone 2a is rumored to sport a 6.7-inch full-HD AMOLED screen with a 120Hz refresh rate and is expected to run on MediaTek’s Dimensity 7200 processor for smooth performance.

What are the camera specifications for the Nothing Phone 2a?

The device is anticipated to feature a dual rear camera setup, including a 50MP primary camera and a 50MP ultra-wide-angle camera, aiming to provide versatile photography options.

Nothing has confirmed the name of its new smartphone, Phone (2a).Details?

London-based technology company Nothing has today confirmed the name of its new smartphone, Phone (2a). The name announcement came as a part of Nothing’s latest quarterly Community Update.

In 2023, Nothing focused on expanding its engineering capabilities across seven offices worldwide, resulting in the successful launch of two second-generation products.

Phone (2a) has been engineered with a focus on providing the optimal daily smartphone experience, doubling down on core user needs, with all of Nothing’s expertise and craftsmanship.

Phone (2a), codenamed Aerodactyl, leverages some of the most loved Phone (2) features, while ensuring a clear upgrade compared to Phone (1) on every front.

In addition to the name of the new device, the company shared that it’s launching Glyph Developer Kit, which gives 3rd party Android apps the ability to control the Glyph Interface, unique to Nothing smartphones.

Furthermore, Nothing named Jillian Gerngross the new VP of Marketing. With 12 years of experience at Amazon Music, she will oversee the global marketing strategy, including launches of Nothing phones and new products on the audio side, promising to make this category even more fun.

Other updates included State of Business Update from our CFO, Tim Holbrow, and notes from the latest Nothing Board Meeting, as witnessed by Rohit Pakalapati, the newly-elected Community Board Observer.

Outside of the Community Update, CMF by Nothing announced that CMF Buds and CMF Neckband Pro are coming soon.

Nothing Phone (2a) Launch Confirmed; Expected at MWC 2024.Details?

Nothing has revealed the name of its next smartphone, which will be called the Nothing Phone (2a), as rumoured earlier. The information was shared in the first community update for 2024. It is revealed that the Phone (2a) comes with the codename Aerodactyl. This means that the launch will happen super soon.

The Phone (2a) will “leverage some of the most loved Phone (2) features while ensuring a clear upgrade compared to Phone (1) on every front.” To recall, Carl Pei had previously teased the device. Its moniker was recently confirmed through TDRA certification with the model number A412.

The smartphone is expected to be a toned-down variant of the Phone (2).

Nothing Sub-Brand CMF Teases New Product; Could be the Neckband Pro.Details?

CMF by Nothing recently shared a post on X, hinting at an upcoming release with the intriguing message, “Something new is coming soon.” The teaser image doesn’t provide clear idea about the product making the users confused.

‘Nothing Neckband Pro’ appeared on several certification websites like the TDRA and BIS, which indicates that the launch will happen soon.

Also Read: Rumours Hint At A Possible Nothing Phone 2a In the Offing

Also Read: Nothing Says Something Is Coming This Week, Perhaps the Nothing Phone 2a?

Also Read: Nothing Phone 2a Sparks Buzz with Latest Pokemon-related Tease from Carl Pei

Also Read: Nothing Phone 2a Set for Imminent Launch After Appearing on TUV Certification

Tecno Spark 20 Review: A Budget Smartphone with Premium Features

By
Team My Mobile
-
0

Highlights

  • 256GB internal storage, expandable to 1TB, leads its segment.
  • 50MP primary camera offers decent daylight photography.
  • 5000mAh battery supports 18W fast charging for extended use.
  • Helio G85 processor paired with 16GB RAM for smooth performance.

The Tecno Spark 20 is the company’s newest addition to the smartphone market and is said to epitomise a blend of innovation, style, and accessibility.

Positioned as an all-rounder in Tecno’s Spark series, the Spark 20, from the specs on paper, stands out with its segment-leading features like massive storage capacity and a high-resolution camera setup, all wrapped in a stylish design.

Priced starting at Rs 10,499 (with some caveats), the handset is said to promise an uncompromised budget user experience.

In this Tecno Spark 20 review let’s try and decipher how well the device actually holds up to a proper scrutiny.

Tecno Spark 20: Pros and Cons

Pros  Cons
Massive storage Occasional camera lag
Budget-friendly Low Light Performance Could be Better
Impressive battery
Rs 4897 of OTT for free

Tecno Spark 20: Key Specs

Tecno Spark 20: Key Specs
Tecno Spark 20: Key Specs
  • Display: 6.6-inch IPS LCD, HD+ resolution (1612×720 pixels), 90Hz refresh rate.
  • Processor: MediaTek Helio G85 chipset, paired with Mali-G52 MC2 GPU.
  • Memory: 8GB RAM, 256GB storage (expandable via microSD card).
  • Camera: Dual rear setup with 50MP primary and 0.08MP auxiliary lens; 32MP front camera.
  • Battery: 5000mAh with 18W fast charging support.
  • Connectivity: 4G LTE, dual-band WiFi, Bluetooth 5.2, GPS, FM Radio.

Tecno Spark 20: Unboxing Video

Tecno Spark 20: Design and Display

Tecno Spark 20: Design

The Tecno Spark 20 has a standard budget design with a plastic build with a textured back panel which is both modern and trendy.

It has glossy rails that catch a lot of smudges and fingerprints.

The camera island is reminiscent of previous Tecno phones but I do like the appeal this setup brings.

I also like the phone’s lightweight yet rigid build that pushes the idea of being structurally sound while also being portable.

Tecno Spark 20: Design and Display
Tecno Spark 20: Display

The device also sports a 6.56-inch HD+ Dot-in Display, boasting a 90Hz refresh rate, IP53 resistance, and a maximum brightness of 480 nits.

This, coupled with Panda Screen Protection, technically ensures an extended amount of durability along with a pleasant visual experience.

I should also mention that the device will also come with OTT play premium subscription worth Rs 4897.

I did watch a few movies and videos on the phone and for a budget phone, there really is no downside to the viewing experience.

Tecno Spark 20: Cameras

Tecno Spark 20: Cameras
Tecno Spark 20: Cameras

The Tecno Spark 20’s photography capabilities are anchored by a 50MP primary shooter and a secondary depth sensor, alongside a 32MP front camera for selfies, marking an upgrade from its predecessor.

This setup, with features like Ring-LED flash, HDR, and panorama, enables 1080p video capture at 30fps.

Daylight captures showcase decent dynamic range and exposure, though the camera sometimes struggles with slow focusing and shutter responsiveness.

In contrast, low-light conditions reveal the camera’s limitations, where utilizing the flash can significantly improve photo quality.

The 32MP selfie camera, while not groundbreaking, offers satisfactory performance for video calls and selfies under good lighting, providing value that aligns with its pricing tier. Videos can be shot on the device at 1080p @ 30fps which is good enough.

Tecno Spark 20 Day Camera Samples

IMG_20240201_153939_589
IMG_20240201_153930_432
IMG_20240201_153752_655
IMG_20240201_153857_503
IMG_20240201_153746_450
IMG_20240201_153923_782
IMG_20240201_153939_589 IMG_20240201_153930_432 IMG_20240201_153752_655 IMG_20240201_153857_503 IMG_20240201_153746_450 IMG_20240201_153923_782

Tecno Spark 20 Night Camera Samples

IMG_20240201_153723_800
IMG_20240131_181037_958
IMG_20240131_181016_999
IMG_20240131_181128_606
IMG_20240131_180955_535
IMG_20240201_153547_308
IMG_20240131_181016_359
IMG_20240201_153723_800 IMG_20240131_181037_958 IMG_20240131_181016_999 IMG_20240131_181128_606 IMG_20240131_180955_535 IMG_20240201_153547_308 IMG_20240131_181016_359

Tecno Spark 20 Day Video

Tecno Spark 20 Night Video

Tecno Spark 20: Performance and Features

Tecno Spark 20: Performance and Features
Tecno Spark 20: Performance and Features

Under the hood, the Tecno Spark 20 is powered by a Helio G85 Octa-Core processor, complemented by 8GB LPDDR4x RAM and an additional 8GB Mem Fusion RAM, totaling 16GB.

This setup is paired with a whopping 256GB internal storage, expandable up to 1TB.

The internal storage is the highest in the segment and is a marquee feature of the handset.

The performance of the device is adequate again, nothing out of the ordinary but I can tell you that running very intensive games on the device is not a good idea although the device does hold the fort in terms of CPU Throttling.

Screenshot_20240131-180758
Screenshot_20240131-150317 (1)
Screenshot_20240201-144220
Screenshot_20240131-180758 Screenshot_20240131-150317 (1) Screenshot_20240201-144220

The Tecno Spark 20 features a multi-card slot for dual 4G nano SIMs and a dedicated SD card, along with a side-mounted fingerprint sensor for enhanced security.

The inclusion of dual stereo speakers powered by DTS enhances the audio experience, offering up to 400% more sound.

Tecno Spark 20: Software and Battery

Tecno Spark 20: Software and Battery
Tecno Spark 20: Software and Battery

The device runs on HiOS 13.5 based on Android 13, ensuring a relatively smooth and responsive user experience.

There does seem to be a slight focus on the reduction of bloatware but you will find some essentials in the pre-installed apps such as the entire suite of Google’s productivity tools, which I appreciate.

The rest of the skin is pretty much what you can expect on any other Tecno phone.

Finally, the Spark 20 is equipped with a 5000mAh Li-Polymer battery, supported by an 18W Flash Charger capable of charging 50% in just 43 minutes.

In my time testing the phone, I got about 6-7 hours of screen-on time, which is what I have come to expect in most phones with the advertised battery capacity.

Tecno Spark 20: Final Verdict

Tecno Spark 20: Final Verdict

The Tecno Spark 20, priced at Rs 10,499, delivers a compelling package with its high-resolution camera, substantial storage, and smooth performance, all within a budget-friendly range.

Its design and display offer a comfortable user experience, while the camera setup manages decent daylight photography despite some limitations in low light.

Performance-wise, it’s equipped to handle everyday tasks with ease, thanks to the robust processor and ample storage and RAM. The battery life is impressive, ensuring prolonged usage.

Overall, the Tecno Spark 20 can be considered a value-packed option for those seeking a reliable and affordable smartphone.

Tecno Spark 20: 5 Reasons To Buy

Tecno Spark 20: 5 Reasons To Buy
Tecno Spark 20: 5 Reasons To Buy
  • Upgraded Selfie Camera: The 32MP selfie camera is a significant upgrade over its predecessor, making it ideal for selfie enthusiasts.
  • Improved Processor: The MediaTek Helio G85 chipset provides better performance compared to the previous model’s Helio G37.
  • Value-added OTT Subscription: The bundled annual subscription to OTTPlay, giving access to over 23 OTT platforms, adds significant value to the purchase.
  • Affordable Price: Priced at Rs 10,499 with 8GB RAM and 256GB storage, it’s a competitive option in the entry-level segment.
  • Good Battery Life and Fast Charging: With a 5000mAh battery and 18W fast charging, it ensures extended usage and quick recharge times.

Tecno Spark 20: 3 Reasons Not to Buy

Tecno Spark 20: 3 Reasons Not to Buy
Tecno Spark 20: 3 Reasons Not to Buy
  • Charging Speed: The device’s reliance on a 10W charging solution means users will need to plan for over two hours of charging time to reach full battery capacity, which may be inconvenient for those on the go.
  • Camera Performance in Low Light: Despite its capable daytime photography, the Spark 20’s performance dips in low-light conditions, where the absence of adequate lighting can noticeably impact photo quality.
  • Software Experience: While there is a notable reduction in bloatware compared to previous models, the presence of unwanted apps still affects the clean user experience, detracting from the otherwise streamlined software environment.
Tecno Spark 20: Side Buttons

Tecno Spark 20: Top 5 Alternatives

  • Vivo T2x

Vivo T2x 5G Review
Vivo T2x

Notable for its large 6000 mAh battery and MediaTek Dimensity 1300 chipset, this device offers impressive battery life and efficient performance.

It also boasts a 144 Hz refresh rate display and 5G connectivity, a rare find at this price point​​.

  • Samsung Galaxy F14

Samsung-Galaxy-F14-460x460
Samsung Galaxy F14

This phone stands out with its 6000 mAh battery and Exynos 1330 chipset.

It features a 6.6-inch display with Gorilla Glass 5 protection and a 90 Hz refresh rate but falls short in low light photography​​​​.

  • POCO M6 Pro 5G

Buy Poco M6 Pro 5G For
Poco M6 Pro 5G

Known for being one of the most affordable 5G smartphones, the POCO M6 Pro offers good performance and battery life.

It has a smooth 90 Hz display, a premium glass rear panel, and is often available at a lower price than its competitors​​​​.

  • Realme Narzo N55

Realme Narzo N55
Realme Narzo N55

A great option for those not prioritizing 5G. It comes with a MediaTek Helio G88 processor, a 6.72-inch 120Hz display, and a 5000 mAh battery with 33W fast charging​​.

  • Xiaomi Redmi Note 12 4G

Redmi Note 12 4G
Xiaomi Redmi Note 12 4G

This device features a Snapdragon 685 processor, a 6.67-inch 120Hz Super AMOLED display, and a 50+8+2 MP rear camera setup, offering a good balance of features and performance​.

COMPETITION BENCHMARKING

TECNO Spark 20 Sale Price

Smartphone Variant MOP Limited-Time Bank Offer Net Effective Price
SPARK 20 (8+256GB) ₹11499 ₹1000** ₹10499
SPARK 20 (8+128GB) ₹10499 ₹1000* ₹9499

DETAILED SPECIFICATIONS

TECNO Spark 20 Product Specs
Display & Design 16.66cms (6.56”) HD+Dot-in Display (720×1612) | 90Hz refresh Rate | Dynamic Port | IP53 Resistant |480 nits Max. Brightness| Panda Screen Protection
Dimensions 163.69×75.6×8.45mm
Front Camera 32MP AI Selfie Camera (ƒ/2.2), Dual Flash, 88.9° FOV
Rear Camera 50MP+AI Lens Dual Camera, F1.6 Aperture, Dual Flash
Memory 16GB RAM- 8GB LPDDR4x RAM+8GB Mem Fusion RAM | 256GB/128GB Internal Storage | Dedicated up to 1TB SD Card Slot
Battery Li-Polymer 5000mAh Battery, 18W Flash Charger, 50% charge in just 43 Minutes, Up to 34+ days long standby
OS HiOS 13.5 based on Android 13
Special Features Dual Stereo Speakers powered by DTS, up to 400% more sound*(Based on Internal Test data)
Processor Helio G85, Octa-Core – 2.0 GHz octa core CPU , 1GHz Mali G52 GPU
Multi Card Slot 3 slots (Dual 4G nano SIM + 1SD card slot); Dual SIM Dual 4G VoLTE
Color Options Gravity Black, Cyber White, Magic Skin Blue, Neon Gold

FAQs

What are the key upgrades in the Tecno Spark 20 compared to its predecessor?

The Tecno Spark 20 features an upgraded 32MP front camera and a MediaTek Helio G85 chipset, enhancing both its photography and processing capabilities over the previous model.

Where can I purchase the Tecno Spark 20 in India?

The smartphone is available from February 2, 2024, on Amazon and select offline stores across India, making it easily accessible for potential buyers.

What additional benefits does the Tecno Spark 20 offer?

Along with its core features, it offers a free annual subscription to OTTPlay, allowing access to over 23 OTT platforms, adding great value to the purchase.

Can Tecno Spark 20 handle heavy gaming?

While the Tecno Spark 20 is capable of handling everyday tasks smoothly thanks to its Helio G85 processor and 16GB RAM, it may not be the best choice for very intensive gaming.

How is the camera performance of the Tecno Spark 20 in low light?

The Tecno Spark 20 features a 50MP primary camera that manages decent daylight captures, but it struggles in low-light conditions, although using the flash can improve photo quality.

What are the standout features of Tecno Spark 20?

Standout features include a 256GB internal storage, expandable to 1TB, a 50MP primary camera, a 5000mAh battery with 18W fast charging, and a Helio G85 processor with 16GB RAM.

Does the Tecno Spark 20 come with any pre-installed apps or bloatware?

The Tecno Spark 20 runs HiOS 13.5 based on Android 13 and focuses on reducing bloatware, but it includes essential pre-installed apps like Google’s productivity suite.

TECNO SPARK 20 with Segment-Biggest 256GB ROM to go on Sale on 2nd February. Details?

TECNO, the global smartphone brand, is taking users on a thrilling ride of innovation in 2024.

After kicking off the year with the onboarding of Bollywood superstar Deepika Padukone as the brand ambassador and launching the amazingly entertaining POP 8, they’re ready to dazzle the smartphone scene again with the all-new SPARK 20. Mark the calendars – it hits shelves on February 2nd at the nearest retail stores and on Amazon!

This made-in-India smartphone is an ultimate all-rounder for those who want it all. Imagine this: massive storage, camera magic that captures every epic moment, and a design that turns heads, all packed into one device at an unbelievably good price.

Introducing the SPARK 20 at a special limited-time introductory price starting at ₹9,499 at the nearest retail outlets!

The SPARK 20 boasts a segment-first, jaw-dropping 256GB ROM, giving the space for all precious memories. Furthermore, with the groundbreaking 32MP selfie camera – get ready to create Insta-worthy moments that shine.

The mighty octa-core processor fuels this powerhouse so that users can multitask like a pro, lag-free. Moreover, the SPARK 20 comes with a trusty 5000mAh battery to keep users powered up all day long.

There is more to love! The SPARK 20 also boasts DTS Dual Stereo Speakers that produce up to 400% louder sound than other smartphones in the segment.

And the entertainment doesn’t end here! The SPARK 20 includes a complimentary OTT Play premium subscription valued at ₹5604, giving users access to 23 must-watch OTT platforms right at their fingertips, making it the ultimate value for money.

Why is the SPARK 20 is an all-rounder champion?

Segment-Biggest Massive Storage: SPARK 20 has a segment-first massive 256GB storage paired with a cool 8GB+8GB RAM combo, ensuring smooth multitasking and minimizing lag.

So now users don’t need to worry before capturing endless photos, videos, and more!

Segment-First 32MP Front Camera: Life’s moments deserve top-notch detail. Enter the SPARK 20’s segment-first 32MP front camera and a whopping 50MP rear camera. Snap ultra-clear selfies and stunning adventure shots.

Delivering low-light clarity, this phone shines everywhere.

Style Icon: Design is in TECNO’s DNA, and the SPARK 20 takes it to the next level. This smartphone oozes style and sophistication just like TECNO’s powerhouse brand ambassador Deepika Padukone.

Get ready to embrace the future of smartphones with the all-rounder SPARK 20 – where innovation meets style, performance, and entertainment, all in one device! Head to the nearest retail store on February 2nd!

What are the key upgrades in the Tecno Spark 20 compared to its predecessor?

The Tecno Spark 20 features an upgraded 32MP front camera and a MediaTek Helio G85 chipset, enhancing both its photography and processing capabilities over the previous model.

Where can I purchase the Tecno Spark 20 in India?

The smartphone is available from February 2, 2024, on Amazon and select offline stores across India, making it easily accessible for potential buyers.

What additional benefits does the Tecno Spark 20 offer?

Along with its core features, it offers a free annual subscription to OTTPlay, allowing access to over 23 OTT platforms, adding great value to the purchase.

How does the Tecno Spark 20 stand out in the budget segment?

With features like a high-resolution selfie camera, powerful chipset, and an attractive OTT platform subscription, the Tecno Spark 20 offers more than the typical entry-level smartphone.

What are the storage options available with the Tecno Spark 20?

The smartphone comes with a single configuration of 8GB RAM and 256GB storage, providing ample space for apps and media for most users.

Also Read: TECNO SPARK 20 With Up to 256GB Storage To Launch in India on 30th January

Also Read: Tecno Spark 20 Launched in India: Pricing, Offers, Features, Specs, and More

Google Launches Innovative Circle to Search Feature on Pixel 8 and Galaxy S24

By
Team My Mobile
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Google Launches Innovative Circle to Search Feature on Pixel 8 and Galaxy S24

Highlights

  • Circle to Search rolls out to Pixel 8 and Galaxy S24 globally.
  • Enables simultaneous text and image searches within any app.
  • Simple activation via long-press on the home button or navigation bar.
  • Versatile tool for immediate information retrieval without app switching.

Google’s AI-powered Circle to Search feature is now rolling out to Pixel 8, Pixel 8 Pro, and Samsung Galaxy S24 users globally.

Detailed in a recent blog post by the tech giant Circle to Search is set to change how users interact with their Android devices, offering a seamless search experience without the hassle of app switching.

Google's 'Circle to Search' feature expands beyond Galaxy S24 series
Google’s ‘Circle to Search’ feature expands beyond Galaxy S24 series

Circle to Search

Circle to Search
Circle to Search

Circle to Search allows users to search both text and images simultaneously within the Google app.

This feature elevates the search experience by enabling users to explore concepts, ideas, or themes directly from the information displayed on their screens.

Simple activation via long-press on the home button or navigation bar
Simple activation via long-press on the home button or navigation bar

Activating Circle to Search is straightforward: users simply long-press the home button or navigation bar on their Pixel or Samsung device, then use a gesture—be it circling, highlighting, scribbling, or tapping—to select the content they wish to search.

This removes the need to exit the current application, streamlining the search process significantly.

Versatile tool for immediate information retrieval without app switching
Versatile tool for immediate information retrieval without app switching

A Multitude of Use Cases

A Multitude of Use Cases
A Multitude of Use Cases

Google’s Circle to Search is designed to be versatile, catering to a wide range of search needs.

Whether identifying apparel in a photo or deciphering the meaning of a term like “prebiotic” versus “probiotic,” this feature ensures information is just a gesture away.

Google launches Circle to Search
Google launches Circle to Search

No longer will users need to pause their activities or take screenshots to remind themselves to search later; Circle to Search brings the power of Google’s search engine directly to the application they are using.

Circle to Search rolls out to Pixel 8 and Galaxy S24 globally
Circle to Search rolls out to Pixel 8 and Galaxy S24 globally

By integrating search capabilities more deeply into the operating system, Google not only simplifies information retrieval but also enriches the overall interaction with Android devices.

Google Body Temperature Guide
Google Body Temperature Guide

This feature is going to be promising tool for users who value efficiency and convenience in their digital lives.

Google's Circle to Search feature
Google’s Circle to Search feature

FAQs

What is Google’s Circle to Search feature?

Google’s Circle to Search is an AI-powered functionality that allows Pixel 8, Pixel 8 Pro, and Samsung Galaxy S24 users to perform searches on both text and images directly within any app, eliminating the need to switch applications.

How do I use Circle to Search on my device?

To use Circle to Search, simply long-press the home button or navigation bar on your Pixel or Samsung device, then use a gesture like circling, highlighting, scribbling, or tapping to select the content you wish to search.

Which devices support the Circle to Search feature?

Currently, the Circle to Search feature is available on Google Pixel 8, Pixel 8 Pro, and Samsung Galaxy S24 series devices, with plans to roll out to more devices in the future.

Can Circle to Search identify objects within images?

Yes, Circle to Search can identify apparel, objects, and more within images, providing a versatile tool for users to explore and obtain information instantly.

What makes Circle to Search different from traditional search methods?

Circle to Search integrates deeply into the operating system, offering a seamless and efficient search experience that allows users to access Google’s search engine directly from any app, without needing to pause their current activity.

5 ways to use Circle to Search. Details?

Circle to Search is rolling out on Pixel 8, Pixel 8 Pro and the new Samsung Galaxy S24 series. Now you can search anything with a simple gesture — like circling, highlighting, scribbling or tapping — without switching apps.

Shop what you see

Circle to Search can help you discover more about items you see, and shop for them whenever and wherever inspiration strikes.

So if you see someone wearing a unique, patterned top or spot a beautifully designed rotating cake stand online, long press the home button or navigation bar, and circle or scribble the items you’re interested in.

From there, you can shop the same or similar options from retailers across the web.

Look up a word or phrase

With Circle to Search, it’s easy to look up definitions of words or phrases. Say you’re watching a video featuring a drink with the word “prebiotic” on it, but you aren’t quite sure what that means — or how it’s different from “probiotic.”

Usually, you would have to leave where you are and search for the word. Now, just long press the home button or navigation bar to activate Circle to Search and highlight “prebiotic” to learn more about it. When you’re done, just swipe away and resume the video.

Get travel inspiration

Circle to Search can even give you ideas for your next trip. Maybe you come across a video or social media post of someone exploring a city, and you spot a uniquely designed building.

Previously, you might have taken a screenshot and switched apps to search it, typed out a description or scrolled through the comments to try and find out what it was. With Circle to Search, simply scribble over the building to quickly identify it (and maybe add it to your own travel itinerary).

Compare options

Now you can easily compare options without leaving your screen. Say you’re texting with friends to decide where to eat. They send you two different restaurant options, but you’re not familiar with either.

Instead of switching between your text thread and an app to look them up, long press the home button or navigation bar and highlight one of the restaurant’s names. Without leaving your messaging app, you’ll see the restaurant’s menu, photos of popular dishes, customer reviews and its location.

Once you’ve looked at both options, just swipe away and let the group know which spot you’re craving.

Ask more complex questions

Circle to Search not only gives you quick information, it can give you AI-powered overviews (available in select countries).

Let’s say you’ve come across several social media posts with interesting-looking corn dogs, and you want to know why these delicious treats are trending. You can use Circle to Search to look them up and ask a more nuanced question, like “Why are these so popular?”

You’ll quickly learn that these are Korean corn dogs and understand why they’re trending through helpful information that’s pulled together from across the web. Once you’re done, you can swipe away and get right back to scrolling.

Google’s Gemini Pro and Imagen 2 to deploy in producing new text, voice, and image features on the new Samsung Galaxy S24 series.Details?

Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe.

Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.

“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone.

We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics.

“After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”

Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video.

Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.1 Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.

Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date.

With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands. These features can be found in Generative Edit2 in S24’s Gallery application.

As part of this partnership, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly-complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system, the most efficient model of Gemini for on-device tasks.

“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud.

“With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”

Also Read: Samsung Galaxy S24 Series Gets HDR Integration on Instagram and Google Cloud-powered AI

Also Read: Google Pixel 8 Pro Temperature Sensor for Enhanced Health Monitoring Explained

Also Read: Google Drops New Update Giving Pixel 8 Pro Gemini AI Capabilities and Enhanced Features

HMD Global Removes Nokia Branding, Teases Upcoming Device Launches with HMD Branding

By
Team My Mobile
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HMD Global Removes Nokia Branding

Highlights

  • HMD Global removes Nokia branding from its official channels.
  • New HMD-branded smartphones and devices announced.
  • Transition signifies HMD’s move towards establishing its own identity.
  • Upcoming launches to include innovative HMD Global devices.

In a move that has taken the mobile industry by surprise, HMD Global, the steward of Nokia-branded smartphones for the past seven years, appears to be charting a new course away from the iconic Nokia brand.

The sudden lockdown of all Nokia Mobile social media accounts and the announcement from MyNokia about the impending closure of official channels on February 7 is a clear signal of a significant shift in HMD’s strategy.

Although there has been no formal declaration from either Nokia or HMD Global about ceasing production, the speculation is rife that HMD will not renew its licensing agreement, which is nearing its end.

“We’re still makers of Nokia smartphones and Nokia dumbphones, but we’re getting warmed up to bring you even more, including original HMD devices, and phones from all-new partnerships” the website reads.

Nokia’s Legacy and Market Performance

Everyone knows that Nokia was a name synonymous with the pioneering era of mobile phones, managed to carve out a niche for itself in the highly competitive smartphone market, despite not being the top choice among consumers.

Early tech adopters would know that even to this day the Nokia 1100 and 1110 are the 1st and 2nd respectively on the list of most sold phones ever.

Just last year, Nokia was one of the only two brands to register growth in the US during Q3 2023, underscoring its resilience and the potential for a comeback.

This makes HMD Global’s decision to phase out Nokia-branded products a puzzling one, considering the brand’s enduring legacy and recent positive performance indicators.

HMD’s Future Direction

HMD's Future Direction
HMD’s Future Direction

However, even though it is stepping away from the Nokia brand, HMD Global is not bowing out of the mobile phone industry.

On the contrary, the company is reportedly working on launching no fewer than six new phones.

This ambitious plan suggests that HMD is eager to forge a new identity and market presence under its own branding, moving beyond the shadow of Nokia.

The question that looms large, however, is whether these upcoming HMD-branded devices will be able to resonate with consumers and fill the void left by Nokia’s absence.

The transition marks the end of an era for Nokia enthusiasts but also heralds the start of a new chapter for HMD Global.

As the company prepares to introduce its fresh lineup, the mobile industry and consumers alike are keen to see if HMD can replicate or even surpass the legacy of Nokia with its forthcoming devices.

While the Nokia brand may be fading into the background, the future of HMD Global and its ability to captivate the market with its upcoming launches is a narrative that is just beginning to unfold.

FAQs

What does HMD Global’s removal of Nokia branding indicate?

The removal of Nokia branding by HMD Global from its official website and X account marks a strategic pivot towards promoting its own branded devices, indicating the company’s intention to establish a distinct identity in the smartphone market.

When can we expect the launch of HMD Global’s new devices?

HMD Global has teased the upcoming launch of its own branded devices soon, though specific dates have not been announced. The company is expected to reveal more details in the near future.

Will HMD Global continue to support existing Nokia-branded phones?

While HMD Global is transitioning to its own branding, it is likely to continue providing support for existing Nokia-branded phones for the foreseeable future, though official statements on this matter should be referred to.

How will HMD Global’s new devices differ from the previous Nokia-branded phones?

HMD Global’s new devices are expected to carry forward the legacy of quality and innovation associated with the company, with an added focus on establishing a unique brand identity. Details on specific differences will emerge as the company unveils its new products.

Also Read: HMD Global Secures Top Spot in Feature Phone Market IDC Q3 2023 Report

Also Read: HMD Global to Launch Own-Brand Smartphones, Diverging from Nokia Legacy

Also Read: HMD Global Reportedly Set to Unveil Smartphone Range, Marking a Shift from Nokia

Sony’s State of Play 2024: Death Stranding 2, Stellar Blade, Rise of the Ronin, and More Exciting Announcements

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Team My Mobile
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Sony's State of Play 2024

Highlights

  • Stellar Blade and Rise of the Ronin headlining Sony’s State of Play for PS5.
  • Death Stranding 2 teases new characters and a 2025 release.
  • Silent Hill 2 remake and The Short Message update the horror franchise.
  • New action-espionage game announced by Hideo Kojima.

Sony’s latest State of Play livestream showcased array of announcements for PlayStation 5 and PlayStation VR 2.

So what’s in store for gamers in 2024 and beyond?

Among the highlights were exclusive deep dives into eagerly awaited titles such as Stellar Blade and Rise of the Ronin, but the event was brimming with more than just these showcases.

Fans were treated to updates on two new Silent Hill experiences, a closer look at Death Stranding 2, and an exciting announcement from Hideo Kojima regarding a new action-espionage game.

Check out all the announcements below.

Death Stranding 2: On the Beach

The sequel to the enigmatic Death Stranding is slated for release in 2025, promising to continue the story of Sam Bridges in a narrative that’s quintessentially Kojima.

Alongside familiar faces, the game will introduce new characters, including contributions from acclaimed director George Miller and a puppet character voiced by Fatih Akin.

The teaser promises a mix of the surreal and the dramatic, hallmark traits of Kojima Productions’ work.

Rise of the Ronin

Team Ninja is venturing into the late 19th-century Edo period with Rise of the Ronin, a title that merges historical settings with the studio’s renowned action gameplay.

Set to release on March 22 exclusively for PS5, the game promises an open-world experience filled with samurai action, featuring a mix of traditional combat and modern warfare elements such as rifles and flamethrowers.

Stellar Blade

Previously known as Project Eve, Stellar Blade is a Korean-developed action game that puts players in the shoes of Eve, a warrior tasked with reclaiming the fallen city of Xion.

The game showcases the PS5’s graphical capabilities and is set for release on April 26, after a slight delay from its initially expected 2023 launch.

Silent Hill 2

The remake of the psychological horror classic Silent Hill 2 is on its way to PS5 and Windows PC in 2024.

Developed by Konami and Bloober Team, the new trailer emphasizes combat and the eerie atmosphere of Silent Hill, promising a faithful yet fresh take on the beloved game.

The indie game is set to take centre stage in Q3 of 2024.

Silent Hill: The Short Message

In a surprise twist, a new Silent Hill experience titled The Short Message has been released, offering players a brief but intense taste of the franchise’s signature horror, free of charge.

Dragon’s Dogma 2

Capcom’s eagerly anticipated sequel to Dragon’s Dogma is set to launch on March 22, coming to PS5, PC, and Xbox Series X.

The latest trailer teases an action-packed medieval fantasy world, continuing the series’ legacy of dynamic combat and rich storytelling.

Judas

Ken Levine’s latest project, Judas, emerges as a single-player, narrative-driven first-person shooter, hinting at the intricate storytelling and immersive gameplay reminiscent of the BioShock series.

The game will be available on PS5, Windows PC, and Xbox Series X.

Metro: Awakening

The Metro series expands into virtual reality with Metro: Awakening, a new installment that takes players back to post-apocalyptic Russia on PlayStation VR 2.

Scheduled for release later this year, the game aims to immerse players in its bleak yet captivating world like never before.

Until Dawn Remastered

The horror hit Until Dawn is being remastered for PlayStation 5 and Windows PC, set to release later this year.

The update promises enhanced visuals and improvements, bringing the star-studded narrative adventure to a new generation of players.

Sonic X Shadow Generations

Sega revives the 2011 hit Sonic Generations with a new twist, introducing Shadow the Hedgehog into the mix.

Sonic X Shadow Generations will launch for PlayStation 4 and PlayStation 5 this fall, blending 2D and 3D platforming in a nostalgic yet fresh adventure.

Dave the Diver

The charming fishing game Dave the Diver makes its way to PlayStation 4 and PlayStation 5, with a surprising twist: Godzilla will be featured in the game starting in May, adding an intriguing element to the underwater exploration.

Zenless Zone Zero

From the creators of Genshin Impact, Hoyoverse announces Zenless Zone Zero for PS5, promising another visually stunning and engaging experience for fans of action RPGs.

More details are said to follow soon.

FAQs

What were the main announcements at Sony’s latest State of Play?

Sony’s State of Play for 2024 and beyond featured major announcements such as Stellar Blade, Rise of the Ronin, Death Stranding 2, Silent Hill 2 remake, and a new action-espionage game by Hideo Kojima.

When is Death Stranding 2 expected to release?

Death Stranding 2 is slated for a 2025 release, continuing the story of Sam Bridges with new characters and a narrative that blends the surreal with the dramatic.

Can you tell me more about the Silent Hill updates?

The Silent Hill franchise is getting expanded with a remake of Silent Hill 2 for PS5 and PC, and a new experience titled Silent Hill: The Short Message, delivering a brief yet intense taste of its signature horror.

What is Rise of the Ronin about?

Rise of the Ronin is an action game by Team Ninja set in the late 19th-century Edo period, offering an open-world experience with samurai action, set to release exclusively for PS5 on March 22.

What unique feature does Dave the Diver introduce?

Dave the Diver, a charming fishing game for PS4 and PS5, is introducing Godzilla into the game starting in May, adding an intriguing twist to underwater exploration.

Also Read: Top 5 Mobiles Games Launching In 2023: Valorant Mobile, COD: Warzone Mobile, And More

Also Read: Sony INZONE Buds Launched in India: Pricing, Features, Specs, and, More

Also Read: PlayStation Plus January 2024 Game Catalog: Featuring Resident Evil 2, Tiny Tina’s Wonderlands, Hardspace: Shipbreaker, and More

MediaTek Set to Unveil Flagship Dimensity 9400 SoC in Q4: Expected Features and More

By
Team My Mobile
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MediaTek Set to Unveil Flagship Dimensity 9400 SoC in Q4: Expected Features and More

Highlights

  • Launch of MediaTek’s Dimensity 9400 SoC scheduled for Q4.
  • Expected to feature advanced AI capabilities and ARM Cortex-X5 cores.
  • To support LPDDR5T memory and utilize TSMC’s 3nm manufacturing process.
  • Anticipated improvements in power efficiency and performance.

MediaTek is about to take the semiconductor industry by storm with the anticipated launch of its latest flagship processor, the Dimensity 9400, which is set for Q4 of this year.

The announcement, made by MediaTek’s CEO Rick Tsai, hints at the processor’s advanced AI capabilities without delving into specifics.

Anticipated Features of Dimensity 9400

Anticipated Features of Dimensity 9400
Anticipated Features of Dimensity 9400

While the official details remain scarce, speculation and rumours offer a glimpse into what the Dimensity 9400 might bring to the table.

The processor is expected to leverage ARM’s Cortex-X5 cores, indicating a departure from efficiency cores to prioritize robust multi-core performance.

This strategic move might mirror Qualcomm’s rumored approach for its Snapdragon 8 Gen 4 chipset.

Launch of MediaTek's Dimensity 9400 SoC scheduled for Q4
Launch of MediaTek’s Dimensity 9400 SoC scheduled for Q4

The Dimensity 9400 is likely to support LPDDR5T memory, enhancing the speed and efficiency of devices powered by this chipset.

Moreover, MediaTek plans to utilize TSMC’s advanced 3nm manufacturing process for the Dimensity 9400, a move that Qualcomm is also expected to make with its Snapdragon 8 Gen 4 using TSMC’s second-gen 3nm technology.

Performance and Efficiency Expectations

MediaTek’s first flagship chipset
MediaTek Performance and Efficiency Expectations

The Dimensity 9300, MediaTek’s current flagship SoC, has showcased its capabilities in select smartphones like the Vivo X100 Pro, setting high expectations for the Dimensity 9400.

One of the critical areas of focus for MediaTek with this new processor is power efficiency, a domain where its chips have traditionally lagged behind Qualcomm’s offerings.

Anticipated improvements in power efficiency and performance
Anticipated improvements in power efficiency and performance

Improvements in this area could significantly enhance the competitiveness of MediaTek’s flagship SoCs.

Dimensity 9400 vs. Snapdragon 8 Gen 4

Qualcomm vs MediaTek
Mediatek Dimensity 9400 vs. Snapdragon 8 Gen 4

The forthcoming battle between MediaTek’s Dimensity 9400 and Qualcomm’s Snapdragon 8 Gen 4, particularly with Qualcomm introducing Oryon cores, is eagerly anticipated.

This competition will not only highlight the technological advancements in AI and processing power but also shed light on the power efficiency improvements made by both chip manufacturers.

Qualcomm's rumored approach for its Snapdragon 8 Gen 4 chipset
Qualcomm’s rumored approach for its Snapdragon 8 Gen 4 chipset

FAQs

What is the Dimensity 9400?

The Dimensity 9400 is MediaTek’s upcoming flagship SoC, expected to launch in Q4, featuring advanced AI capabilities and ARM Cortex-X5 cores.

When will the Dimensity 9400 be released?

MediaTek has announced the launch of the Dimensity 9400 for the fourth quarter of this year, marking a significant update in their SoC lineup.

What improvements can we expect with the Dimensity 9400?

Alongside enhanced AI capabilities, the Dimensity 9400 is anticipated to bring better power efficiency and performance, supported by LPDDR5T memory and TSMC’s 3nm process.

How does the Dimensity 9400 compare to its predecessor?

Building on the success of the Dimensity 9300, the 9400 model is expected to offer significant advancements in AI processing, memory support, and manufacturing technology.

Will the Dimensity 9400 compete with Qualcomm’s Snapdragon 8 Gen 4?

Yes, the upcoming launch of the Dimensity 9400 is set to rival Qualcomm’s Snapdragon 8 Gen 4, especially with MediaTek’s focus on AI and efficiency improvements.

What distinguishes MediaTek’s Dimensity 9400 from Qualcomm’s Snapdragon 8 Gen 4?

MediaTek’s Dimensity 9400 is expected to feature a novel core configuration with 3 Prime Cortex-X5 and 5 Cortex Performance cores, potentially offering superior performance and efficiency compared to Qualcomm’s Snapdragon 8 Gen 4, which is rumored to focus on high-performance cores.

How does the Snapdragon 8 Gen 4’s design strategy differ from previous models?

Qualcomm’s strategy for the Snapdragon 8 Gen 4 involves a significant shift towards using custom Oryon cores instead of ARM’s Cortex cores.

This change could lead to increased costs but potentially enhanced performance, setting it apart from its predecessors and MediaTek’s approach.

What are the potential implications of MediaTek’s use of TSMC’s N3E fabrication process?

By adopting TSMC’s N3E fabrication process for the Dimensity 9400, MediaTek aims to address battery efficiency and thermal management issues.

This approach may resolve overheating concerns present in previous models and enhance overall chipset performance.

Why are Qualcomm and MediaTek choosing TSMC over Samsung for 3nm chipsets?

Qualcomm and MediaTek are opting for TSMC for their 3nm chipset production due to TSMC’s advanced manufacturing capabilities and proven track record in delivering efficient, high-quality chipsets.

TSMC’s recent successes, including the production of Apple’s A17 Pro SoC, have bolstered its reputation as a leading chipset manufacturer.

How is TSMC’s production capacity changing in response to the demand for 3nm chipsets?

TSMC is ramping up its production capacity to meet the increasing demand for 3nm chipsets.

Currently capable of producing about 70,000 silicon wafers per month in the 3nm architecture, TSMC plans to boost this number to 100,000 by the following year, indicating significant growth and commitment to this technology.

Also Read: MediaTek Successfully Develops First Chip Using TSMC’s 3nm Process, Set for Volume Production in 2024

Also Read: MediaTek Dimensity 9400 Could Likely Surpass Qualcomm’s Snapdragon 8 Gen 4

Apple Vision Pro: New Features Revealed, visionOS 1.0.2 Update, and Microsoft Office Integration

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Team My Mobile
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Apple Vision Pro: New Features Revealed, visionOS 1.0.2 Update, and Microsoft Office Integration

Highlights

  • Vision Pro warns about visibility issues in low-light conditions.
  • Battery is non-hot-swappable, requiring a reboot if it dies.
  • Vision Pro’s audio is excellent but may leak sound to surroundings.
  • Microsoft commits to Vision Pro with a suite of productivity apps.

Apple’s foray into the realm of spatial computing has materialised with the launch of the Vision Pro, a mixed-reality headset equipped with an array of features that blend the digital and physical realms.

The headset is about to hit the shelves officially by 2nd Feb however, early hands-on experiences and reviews have surfaced, shedding light on its functionalities and quirks.

We had already covered some issues with the Vision Pro’s passthrough functionality, based on The Verge’s review.

Now MKBHD has also come out with a hands-on video of using the Vision Pro and this has given us some more insight.

Innovations and Intricacies of Apple Vision Pro

Innovations and Intricacies of Apple Vision Pro
Innovations and Intricacies of Apple Vision Pro

The Vision Pro has a system that warns users about potential visibility issues in dark rooms.

Basically the headset will not be able to see your hands ergo you will not be able to navigate the VisionOS interface.

Even before the reviews were out, it was revealed that the Vision Pro comes with a extended battery pack that you would need to carry around.

However, it presents some limitations.

Notably, the Vision Pro cannot hot-swap batteries, requiring a complete reboot if the battery dies.

From powering on to full boot, users can expect around a 37-second wait time, signified by a chime when ready to wear again.

Apple Vision Pro Battery Pack Power Cable is Removable
Apple Vision Pro Battery Pack Power Cable is Removable

The device’s audio quality is touted as excellent by reviewers, yet it’s worth noting that the sound may be audible to others nearby, suggesting a potential need for AirPods in communal settings.

It’s also been revealed that the battery is a 3166 mAh capacity cell and has a maximum output of 13V 6A.

Apart from that users will find screen recording capabilities accessible via the Control Center and can opt-out of enabling Optic ID, relying solely on a passcode for security.

Personalisation extends to creating a Persona on Vision Pro, with options for different lighting styles and adjustments to temperature and brightness.

Software Updates and Developer Engagement

Apple Vision Pro
Apple Vision Pro Software Updates and Developer Engagement

The Vision Pro is already witnessing its software evolution, with the visionOS 1.0.2 update rolling out to address a WebKit vulnerability.

As owners receive their headsets, they’ll be greeted with this day-one update, laying the groundwork for an expected visionOS 2 unveiling at WWDC in June, promising new features.

Microsoft Leverages Vision Pro for Productivity Apps

Microsoft Leverages Vision Pro for Productivity Apps
Microsoft Leverages Vision Pro for Productivity Apps

While major giants like Netflix and Google’s YouTube have currently abstained from any kind of app development for the Vision Pro, Microsoft is not backing down.

The company, despite its rivalry with Apple, has made a tradition of developing software for Apple computers.

At launch,  Microsoft’s suite of productivity applications, including Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneNote, and Loop, will be available on the headset.

Key highlights from Microsoft’s Vision Pro integration:

  • Microsoft Teams will bring its collaborative prowess to the Vision Pro, offering communication tools within the spatial computing environment.
  • PowerPoint users can practice presentations as if standing before a live audience, utilizing Vision Pro’s immersive capabilities.
  • Excel leverages the headset’s infinite canvas, allowing for expansive data analysis and visualization.
  • Word’s Focus mode and immersive environments aim to minimize distractions, providing an enveloping experience for document creation.

FAQs

What unique visibility feature does the Apple Vision Pro have?

Apple Vision Pro can alert users when the visibility of their hands may be compromised in dark environments, potentially affecting navigation within visionOS.

How does the battery functionality work on the Vision Pro?

The Vision Pro comes with an external battery pack, but it does not support hot-swapping; if the battery depletes, the headset needs to be rebooted, which takes about 37 seconds.

Can others hear what I’m listening to on the Vision Pro?

While the audio quality is high, there is a possibility that others nearby may hear the audio from Vision Pro, suggesting the use of AirPods for a more private listening experience.

What productivity apps will be available on the Vision Pro at launch?

Microsoft is bringing Teams, Word, Excel, PowerPoint, Outlook, OneNote, and Loop to the Vision Pro, leveraging its spatial computing capabilities for enhanced productivity.

Will there be a day one software update for the Vision Pro?

Yes, visionOS 1.0.2 is set to address a WebKit vulnerability and will be available as an update upon receiving the headset.

What is the main issue identified in the Apple Vision Pro headset?

The primary concern with the Apple Vision Pro revolves around its passthrough feature, where users have reported problems such as motion blur and distortion, particularly under specific conditions like low light.

How does the Vision Pro’s passthrough feature perform compared to other headsets?

While the passthrough feature is designed to blend the digital and physical worlds, it currently experiences issues with motion blur, distortion, and color accuracy, falling short of the seamless experience seen in devices like the Meta Quest 3.

What are some key accessories included with the Apple Vision Pro?

The Vision Pro comes with a protective cover, optional optical inserts for glasses wearers, a travel case, light seals, a microfiber cloth, and a dual-loop band for added comfort.

Is there a solution available for the Vision Pro’s display issues?

As of now, there hasn’t been an official fix from Apple for the passthrough feature issues. However, given the company’s track record, a software update could potentially address these concerns.

What are ZEISS Optical Inserts in the Apple Vision Pro?

ZEISS Optical Inserts are specialized corrective lenses designed for Apple’s Vision Pro headset. They are tailored to individual visual needs, including prescription lenses and reading glasses.

How do you pair ZEISS Optical Inserts with the Apple Vision Pro?

To pair the ZEISS Optical Inserts, users need to attach them magnetically to the Vision Pro, then follow a specific process that includes scanning a unique code provided with the lenses.

Is recalibration necessary after pairing new lenses with Vision Pro?

Yes, after attaching new ZEISS Optical Inserts to the Vision Pro, users are required to recalibrate the eye-tracking feature to ensure optimal functionality.

Can the Vision Pro recognize different pairs of ZEISS Optical Inserts?

The Vision Pro headset is equipped to intelligently identify different ZEISS Optical Inserts being used, automatically adjusting settings for the best visual experience.

When are Apple Vision Pro pre-orders expected to arrive?

Customers who pre-ordered the Apple Vision Pro can expect their devices to start arriving as shipments have begun, with the official release set for February 2.

How can I track my Apple Vision Pro shipment?

To track your Vision Pro order, enroll in UPS My Choice for detailed package tracking or use the UPS website’s “Track by Reference Number” feature.

What special feature does the ZEISS partnership add to the Apple Vision Pro?

The collaboration with ZEISS offers Vision Pro users specialized optical inserts, enhancing visual experience with a unique pairing process for authenticity and precision.

Are the sales figures for the Apple Vision Pro available?

While official numbers aren’t released, it’s estimated that between 160,000 to 180,000 units of the Vision Pro were sold during the initial pre-order weekend.

Vision Pro Launch: Apple Has Advice For Those With Medical Conditions. Details?

The Vision Pro is for all apple loves , including the ones who wear glasses but those with a medical condition, Apple has advice for them.

“If you have a pre-existing medical condition, consult with a medical provider before using Apple Vision Pro.

Using this device with certain medical conditions might aggravate symptoms or increase the risk of injury or discomfort,” Apple said in an advisory published last week.

Apple has also highlighted that if a potential customer is experiencing symptoms related to a medical condition, consult with a medical provider before using Apple Vision Pro.

“If you are pregnant, exercise additional caution when using Apple Vision Pro, as pregnancy may increase the risk of nausea or loss of balance,” the company said.

“Apple Vision Pro and its battery contain magnets or components that emit radio waves, which could affect the operation of nearby electronics, including cardiac pacemakers, hearing aids, and defibrillators,” Apple added.

What are the list of conditions that apple has advised for ?

List of conditions that might aggravate symptoms or increase the risk of injury or discomfort include:

Migraines or chronic headaches
Dizziness or vertigo
Eye or vision conditions, such as binocular vision conditions
Psychological conditions
Inner ear conditions
History of dry eyes, itchiness, or swelling of the eyelids
Skin allergies or sensitivities
Seizures
Balance or gait conditions

What are the kind of users who are problem free during apple Vision pro launch ?

Customers who wear prescription glasses may not have a problem but they will need a prescription for Zeiss-made optical inserts.

A reporter for The Times of India Tech-Gadgets Now was among the first ones to have tried the Vision Pro when it was launched. Apple quickly took the power of the glasses and customised them quickly to suit the wearer.

There is an option to include optical inserts for individuals who wear glasses. These optical inserts will enable users to wear the headset without their glasses. However, these inserts will be sold separately.

When to stop using Apple Vision Pro ?

Stop using Apple Vision Pro and consult with your medical provider:

If you experience symptoms related to a medical condition.

If your medical provider confirms that it’s safe for you to use Apple Vision Pro, but you experience severe or persistent physical discomfort, motion sickness, visual discomfort, skin irritation, or psychological symptoms.

If you notice swelling, itchiness, skin irritation, or other skin reactions while using your device or after using the device, stop using it. If symptoms persist, consult with your medical provider.

Also Read: Apple Vision Pro Launch: Pre-orders To Start Shipping Soon, Collaboration with ZEISS, and More

Also Read: Apple Vision Pro to Use ZEISS Customisable Optical Inserts: A Guide to the Pairing Process

Also Read: Apple Vision Pro Headset’s Passthrough Feature Could Have a Few Problems

Samsung Reports Sharp Profit Decline in Q4 2023 Amidst Rising Smartphone Division Success

By
Team My Mobile
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Samsung Reports Sharp Profit Decline in Q4 2023 Amidst Rising Smartphone Division Success

Highlights

  • Samsung’s Q4 revenue fell by 3.8%, with operating profit down by over 34%.
  • Semiconductor losses reached a record 14.88 trillion Korean won in 2023.
  • Nearly all Q4 profits were attributed to the MX and Networks business.
  • Samsung forecasts growth in demand for premium smartphones and wearables in 2024.

Samsung Electronics has revealed a notable slump in its fourth-quarter profits for 2023, reflecting the broader challenges facing the tech industry.

The South Korean tech giant’s operating profits fell significantly compared to the previous year, although its mobile division remained a rare bright spot amidst the downturn.

A Worrying Quarter for Samsung

A Worrying Quarter for Samsung
A Worrying Quarter for Samsung

As per the earnings report, Samsung’s revenue saw a dip of 3.8% year-on-year in the last quarter of 2023, while its operating profit plummeted by over 34%.

The figures were in stark contrast to the company’s performance a year prior and fell short of analysts’ expectations.

The overall revenue for the quarter was reported at 67.78 trillion Korean won (about Rs 4.2 lakh crore), which did not meet the projected 69.27 trillion Korean won by LSEG analysts.

Semiconductors Down, Smartphones Up

Semiconductors Down, Smartphones Up
Semiconductors Down, Smartphones Up

The semiconductor sector which has always been kind of crown jewel for Samsung, saw an unprecedented downturn, with the division’s profits turning into a record loss of 14.88 trillion Korean won (around Rs 9.2 lakh crore) for the full year.

This shift was primarily driven by a global decline in demand for dynamic random-access memory (DRAM) chips which is an integral component in consumer tech products like smartphones and computers.

Conversely, Samsung’s smartphone division proved to be the company’s lifeline.

Nearly all of Samsung’s operating profit for the quarter—amounting to 2.73 trillion out of the total 2.82 trillion Korean won—originated from its MX and Networks business.

This division includes smartphones, tablets, wearable devices, and investments and emerging technologies like generative AI and digital health.

It has been buoyed by the strong performance of high-end products such as the Galaxy S23 and the newly introduced S24 series.

It would appear that Samsung anticipates a positive shift for its mobile products.

The company expects a rise in demand for premium smartphones in the first quarter of 2024 and predicts a broader industry recovery throughout the year.

The South Korean giant also forecasts that Tablets are going to experience a similar upswing, while smartwatches could see double-digit growth, and the market for true wireless earbuds is expected to grow modestly.

What did you think of Samsung’s financial reports?

It remains to be seen for how long Samsung’s smartphone division continues to bail out the company amidst a steady decline in smartphone purchases across the globe.

FAQs

How did Samsung’s revenue and operating profit fare in Q4 of 2023?

Samsung’s revenue dropped by 3.8%, and operating profit decreased by over 34% compared to the same quarter in the previous year, highlighting the financial challenges faced.

What led to the downturn in Samsung’s semiconductor business?

A significant global decline in demand for DRAM chips resulted in the semiconductor division’s shift from profit to a record loss, impacting Samsung’s overall financial health.

Which division of Samsung remained profitable in Q4 of 2023?

The MX and Networks business, encompassing smartphones and other devices, was the profitable division, generating the majority of Q4 operating profit for Samsung.

What is Samsung’s outlook for its smartphone division in 2024?

Samsung projects an increase in demand for premium smartphones, along with a general market recovery, potentially boosting its mobile division’s performance in 2024.

Mobile Display To Focus on Smartphones and IT/Auto; Large Display To Improve Profitability. Details ?

SDC posted KRW 9.66 trillion in consolidated revenue and KRW 2.01 trillion in operating profit for the fourth quarter.

For the mobile display business, the market demand for smartphones increased slightly year-on-year.

Despite facing multiple challenges during the quarter, SDC maintained its performance compared to the previous quarter by ensuring a timely supply for major customers’ new products and focusing on high-end products in its product mix.

For the large display business, although demand remained weak due to unfavorable economic conditions, SDC posted sales growth and reduced losses backed by year-end seasonal TV demand.

In the first quarter of 2024, SDC expects a decline in mobile display business earnings due to intensifying competition among panel manufacturers and muted seasonal demand.

For the large display business, despite challenges posed by weak demand and off-season effects, SDC will continue its efforts to reduce losses by launching new QD-OLED monitors and expanding its customer base.

In 2024, the market demand for smartphones is expected to be sluggish due to the global economic slowdown and prolonged regional conflicts.

Nevertheless, SDC aims to focus on sales growth based on differentiated technology and capabilities in the smartphone market, particularly in the highly competitive high-end segment. It also intends to strengthen its future growth engines in the IT and Auto segments.

Although ongoing macroeconomic uncertainties pose challenges to the large display business, SDC expects TV demand to recover moderately, buoyed by upcoming sporting events.

It will closely monitor market developments and work towards improving profitability by centering QD-OLED monitors in its product mix, enhancing production efficiency and adding capacity without additional investments.

MX Maintains Double-Digit Profitability, Will Become Global Standard for Mobile AI With Galaxy AI. Details?

The MX and Networks Businesses posted KRW 25.04 trillion in consolidated revenue and KRW 2.73 trillion in operating profit for the fourth quarter.

Market demand for smartphones increased slightly quarter-on-quarter, driven by the premium segment, despite continued inflation and geopolitical instability.

The MX Business reported a decline in sales and profit quarter-on-quarter due to lower smartphone sales, including the fading of new-product effects from flagship models launched in the third quarter.

However, tablet shipments, led by new product releases, grew significantly and included healthy sales of premium products. Wearable devices also maintained sales momentum during the peak holiday season.

In the first quarter of 2024, smartphone market demand is expected to decline sequentially due to seasonality, but the premium segment is expected to grow year-on-year.

Accordingly, the MX Business plans to leverage the newly launched Galaxy S24 series — which brings advanced AI capabilities and enhanced product competitiveness — to expand sales of flagship products. The MX Business will also continue to focus on operational efficiency.

In 2024, smartphone market demand is expected to rebound as consumer sentiment stabilizes in anticipation of a global economic recovery, leading to market growth, especially in the premium segment.

Similarly, the tablet market is expected to recover, while the wearables market is forecasted to achieve double-digit value growth for smartwatches and slight value growth for True Wireless Stereo (TWS) devices.

The MX Business aims to lead the AI smartphone market by offering customers a differentiated experience through the integration of Galaxy AI in the S24 series, while also enhancing the user experience and optimizing Galaxy AI for foldable devices. Through these efforts, the MX Business aims to grow its annual flagship shipments at a double-digit rate and solidify its leadership in the foldable category.

In addition, the MX Business will continue to focus on sales of premium devices for tablets. For wearables, it will strive to elevate the Galaxy ecosystem experience, enhance wellness functions in smartwatches and increase the smartphone attach rate by integrating AI technologies.

Through these efforts, the MX Business aims to achieve revenue growth and ensure solid profitability by continuing to optimize resources amid unstable market conditions. Finally, the MX Business will strengthen R&D and investment in future growth areas such as generative AI, digital health and XR.

Visual Display and Digital Appliances To Lead the AI Era.Details?

The Visual Display and Digital Appliances Businesses posted KRW 14.26 trillion in consolidated revenue and KRW 0.05 trillion in operating losses in the fourth quarter.

Overall market demand for TVs increased quarter-on-quarter in the fourth quarter, led by seasonality, but declined year-on-year due to reduced consumption sentiments among advanced markets.

The Visual Display Business expanded its leadership in the premium market by focusing on selling high-value-added products — including Neo QLEDs, OLEDs, and Big TVs above 75″ to preemptively respond to high demand during the peak season, including Black Friday.

However, profitability decreased slightly on a quarter-on-quarter and year-on-year basis due to the stagnant TV market demand and increased costs amid intensified competition.

In the first quarter of 2024, overall TV demand is expected to decrease owing to seasonality, apart from the premium market, including Neo QLEDs, OLEDs, and Big TVs above 75″, where solid demand is projected.

The Visual Display Business will amplify the buzz created by launching new premium models announced at CES and its showcase event First Look and, in order to focus on sales of strategic products and securing profitability, take a more proactive approach to promoting differentiated products and service.

In 2024, replacement demand linked to global sporting events is expected to ease the decline in TV market demand gradually. However, uncertainties surrounding various macro factors are anticipated to continue.

The Visual Display Business aims to innovate its premium and Lifestyle products and diversify its lineup to meet various customer needs. Furthermore, it will lead the AI-screen era by continuing to introduce innovations in hyper-connectivity and customized content and services, powered by its next-generation AI processor and Tizen operating system.

Samsung Electronics Announces Fourth Quarter and FY 2023 Results.Details?

Samsung Electronics today reported financial results for the fourth quarter and the fiscal year 2023.

The Company posted KRW 67.78 trillion in consolidated revenue and KRW 2.82 trillion in operating profit in the quarter ended December 31, 2023. For the full year, it reported KRW 258.94 trillion in annual revenue and KRW 6.57 trillion in operating profit.

Fourth quarter revenue and operating profit increased from the third quarter based on improved performance in Memory due to higher prices, and continued strength in sales of premium display products.

In the first quarter of 2024, the Company will focus on improving profitability by increasing sales of high value-added products. The component businesses aim to meet demand for advanced products and those aimed for generative AI while the Device eXperience (DX) Division will strengthen AI features in smartphones and other consumer products.

The memory market and demand for IT are expected to continue recovering in 2024, though macroeconomic uncertainties remain to be seen. The Company will meet demand for semiconductors for AI applications and expand into AI-enabled consumer product markets. At the same time, the Company will strengthen its leadership in premium products and competitiveness in advanced-node semiconductors.

As ongoing macroeconomic uncertainties are expected to weigh on the business environment in the near-term, the Company expects earnings in the first half of 2024 to show a moderate improvement, with a more significant improvement expected to take place in the second half of the year.

The Company’s capital expenditures in 2023 reached a total of KRW 53.1 trillion, including KRW 48.4 trillion spent in the Device Solutions (DS) Division and KRW 2.4 trillion in Samsung Display Corporation (SDC). In the fourth quarter, the total was KRW 16.4 trillion, with KRW 14.9 trillion allocated to the DS Division and KRW 0.8 trillion to SDC.

Spending on memory was concentrated on building out infrastructure at the facility in Pyeongtaek, Korea and expansion of production capacity of HBM, DDR5 and other advanced nodes. Foundry investments focused on expanding the production capacity of advanced EUV nodes of 5 nanometers (nm) and below, as well as infrastructure at the Company’s factory in Taylor, Texas. Display investments were mainly made in IT OLED products and flexible displays.

Semiconductor Demand To Recover Gradually in 2024 .Details?

The DS Division posted KRW 21.69 trillion in consolidated revenue and KRW 2.18 trillion in operating losses in the fourth quarter of 2023.

For the Memory Business, the overall market showed a recovery compared to the previous quarter, with content-per-box continuing to increase for PC and mobile. Server demand showed signs of recovery as investments in generative AI expanded across the IT industry.

The Memory Business also focused on expanding sales of high value-added products, leading to significantly higher sales of cutting-edge solutions like HBM, DDR5, LPDDR5x and UFS 4.0, among others. As a result, its bit growth exceeded market growth, and inventory depletion of DRAM and NAND accelerated. The DRAM business posted a profit on the back of higher prices.

Looking to the first quarter of 2024, PC and mobile demand recovery is expected to continue, while server and storage demand will show signs of recovery, though market conditions need close monitoring. In terms of industry supply, bit growth of cutting-edge products is anticipated to face constraints across the market while consumer demand for advanced-node products is predicted to stay strong.

The Memory Business will focus on responding to demand for cutting-edge products and intends to improve profitability by actively addressing demand for HBM and generative AI-related server SSDs.

In 2024, the Memory Business expects the market to continue to recover despite various potential obstacles, including interest rate policies and geopolitical issues. For PC and mobile, content-per-box is expected to grow due to the impact from expansion of on-device AI. As far as servers are concerned, server replacements and transitions to new platforms will likely lead to a gradual recovery in demand.

Additionally, the Memory Business plans to focus on profitability based on the competitiveness of cutting-edge nodes.

For DRAM, the aim is to enhance leadership in the high-density DDR5 market and solidify competitiveness in HBM by ramping up the volume of next-generation HBM3E in a timely manner. For NAND, the Memory Business will respond to customer demand for high-density storage by being the first in the industry to enter the mobile QLC market, and by leading the Gen5 SSD market for generative AI applications.

Due in large part to inventory adjustments and the selection of Exynos 2400 for a major customer’s flagship model, the System LSI Business saw its earnings improve in the fourth quarter.

In the first quarter of 2024, sales of new SoCs and high-pixel image sensors are expected to remain strong. However, demand for some SoCs is expected to decline, and earnings are likely to worsen — mainly for mobile display driver IC (DDI) — so overall earnings improvement is predicted to be somewhat limited. However, the introduction of on-device AI provides an opportunity to restore the desire of consumers to replace their smartphones.

Although the smartphone market is expected to rebound in 2024, it is believed that the normalization of chip prices and higher financial costs will erode set makers’ promotional capabilities, limiting demand growth.

The System LSI Business will secure future growth engines by leveraging AI momentum and maximizing SoC, sensor and LSI business competitiveness.

It plans to continuously improve on-device functions like NPU performance improvement and model weight reduction. For image sensors, it will expand sales of high-pixel sensors and DDIs and will achieve growth, even in uncertain environments, as IT devices adopt more OLEDs.

The Foundry Business saw its earnings decline in the fourth quarter due to a delay in global economic recovery.

Despite these challenges, it is actively developing 3nm and 2nm Gate-All-Around (GAA) technology and plans to expand into newly emerging application segments using advanced process technologies. Furthermore, the Foundry Business achieved its highest annual order backlog in 2023.

In the first quarter of the year, it expects the launch of new products including AI smartphones and AI PCs to drive an improvement in demand. However, the ongoing trend of customers reducing inventory may mean that earnings will not significantly recover.

Nevertheless, the Foundry Business is focused on improving yield and optimizing the second-generation 3nm GAA process. It is also securing a 2nm AI accelerator order that includes HBM and advanced packaging.

As demand for smartphones and PCs gradually recovers in 2024, advanced processes are expected to drive an approach to 2022 levels in the foundry market. The Foundry Business will continue stable mass production of the 3nm GAA process, develop the 2nm process and increase orders for fast growing applications such as AI accelerators.

Also Read: Samsung to Soon Start Local Laptop Manufacturing in India

Also Read: Samsung India Ties Up with Blinkit to Deliver Galaxy S24 Series in 10 Minutes in Select Cities: Here’s how to order

Also Read: Samsung BKC Lifestyle Experience Store Opens Doors 
at Jio World Plaza, Mumbai; Showcases AI-Enabled 
Connected Device Experiences

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