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Poco’s first smartwatch coming soon: Details inside

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Team My Mobile
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Poco will now enter the smart wearable sector besides making smartphones. The company is likely to debut a smartwatch soon to kick off the new journey. Several certification platforms have also listed the wearable.

Poco smartwatch

The first smartwatch from the house of Poco has been appeared on the Russian Electronics Certification (EEC), the Indonesian Directorate General of Resources and Equipment for Post and Information Technology (SDPPI), and the Telecommunications and Digital Government Regulatory Authority (TDRA) of the United Arab Emirates. All of these platforms, on the other hand, never released any technical details.

Poco’s smartwatch

The Poco smartwatch has the model number Poco M2131W1 according to the ECC listing. It also reveals that the device is manufactured by 70mai Co. Ltd, a Shanghai-based company affiliated with Xiaomi’s IoT division regularly. Strangely, the company is well-known for making dashcams, so it’s uncertain if it has determined to take at the smartwatch business.

Also Read: Xiaomi 12 Lite details leaked: Here’s all we know

Amazon launches Android and iOS compatible Echo Buds 2nd Generation in India; check specs, price and availability  

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Team My Mobile
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Are you looking for a pair of earbuds that allows you to use Alexa whole day without causing any inconvenience to you while at home, walking in the neighborhood or commuting to work. If yes, US-based tech giant Amazon has a solution to it. Amazon has launched Echo Buds 2nd Generation to offer a seamless entertainment experience. Echo Buds connect to Alexa through the Alexa app on your mobile device and use your existing device data plan to access features such as music, calling, and more.

According to Parag Gupta, Country Manager, Amazon Devices India, customers can just ask Alexa to play music, listen to audiobooks, call their loved ones and do so much more while they are on the go.

What is Echo Buds

Android and iOS compatible, Echo Buds use a combination of three microphones to detect your speech and securely process it for the cloud. Featuring an all-new design, premium audio architecture for crisp, balanced sound, custom-designed Active Noise Cancellation technology and wireless charging capabilities, Echo Bud 2nd Generations are built with multiple layers of privacy protections and controls. It has the ability to mute the mics with the Alexa app or through the customisable on-bud tap controls.

 

Echo Buds 2nd Generation price in India

With active noise cancellation technology, wireless charging capability and hands-free access to Alexa, the newly launched Echo Buds 2nd Generation is available at starting price of Rs11,999 for the USB-C wired charging option. Currently, Amazon is offering a limited-period discount of Rs1000.The all-new Echo Buds can be purchased from www.amazon.in/echobuds. For wireless charging case option, you need to pay Rs 13999.

Battery status

Echo Buds can be charged via USB-C (comes with the box) and the wireless option can also be charged with compatible Qi-certified wireless charging pads (to be purchased separately). To check battery status while wearing, you can say, “Alexa, what’s my battery status?” You can also check the battery status in the Alexa app, or open the case while your Echo Buds are inside and the LED lights in front of each earbud will show the battery status.

Seamless experience to entertainment

A new Alexa feature gives you seamless move music between Alexa devices. You can continue listening to the music exactly where you left off by just saying ‘Alexa, move my music to Echo Buds.

With the help of Echo Buds, customers can get an easy access to all of the content available on Alexa. Just ask to listen to your favourite songs on Amazon Prime Music, Hungama, JioSaavn, Gaana, Apple Music, Spotify or listen to an audiobook from Audible, stories narrated by celebrities from Audible Suno and more.

Echo Buds 2nd Generation

Google Assistant and Siri

Compatible with Android and iOS phones, users can get access to Google Assistant and Siri through customisable tap controls in Echo Buds 2nd Generation. Powered by an advanced chipset, the all-new Echo Buds cancel the ambient noise. The latest offering from Amazon has premium audio architecture for crisp and balanced sound.

How to turn on active noise cancellation

To turn on Active Noise Cancellation, you need to press and hold either earbud. Active Noise Cancellation can also be turned on by saying, ‘Alexa, turn on noise cancellation’. You can also visit settings in the Alexa app to use Active Noise Cancellation.

Passthrough mode

Talking about other specifications, ‘Passthrough Mode’ available on Echo Buds Second Generation lets you to adjust the amount of ambient sound you hear through the device. This can be done in the settings in the Alexa app. ‘Passthrough’ mode allows you to can hear what’s going on around you. Press and hold on either earbud to enable Passthrough Mode. This can also be done by saying, “Alexa, turn on Passthrough.”

Customisable fit

Designed for maximum comfort, the new Echo Buds are lightweight, small in size and IPX4-rated to withstand splashes, sweat, or light rain. To reduce ear pressure during use, the new Echo buds are comprised of a short nozzle and the built-in vents.

Additionally, you can tailor the fit to what’s most comfortable for you with four ear tip sizes and two wing tip sizes included with your purchase.

Power Up for Work or Play

On a single charge with Active Noise Cancellation and Alexa wake word ON, Echo Buds offer up to five hours of music playback. The compact case provides two additional charges for a total of up to 15 hours of music playback.

Difference between Echo Buds and Echo Buds 2

The product was first launched in the US in May last year and other countries before arriving in India. The new product by Amazon is smaller in size as compared to its predecessor.

Also, Read Here: Chinese smartphone brand OnePlus launches largest-ever store in Bengaluru

Tecno Pova 5G Review: The fastest 5G budget smartphone

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Team My Mobile
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Tecno has entered the 5G segment with the launch of Pova 5G, its first smartphone featuring 5G network technology, in order to compete with other smartphone behemoths. It’s also the company’s first MediaTek Dimensity-powered device, with a six nanometer Dimensity 900 5G chipset, 120hz high refresh rate display, 8GB LPDDR5+3GB virtual RAM, and a few other notable features.

I’ve received the Pova 5G review unit, and this is my first time reviewing a Tecno Pova. It is Tecno Mobile’s first 5G device, as well as the first to employ the MediaTek Dimensity chipset, and that too the Dimensity 900, which is a more powerful mid-range chipset than the Dimensity 810u that powers the Poco M4 Pro and Redmi’s China-only Note 11. But, what exactly does this bring to Tecno’s Pova series? I used the smartphone for a while and here’s how it performed.

What’s in the box?

Tecno Pova 5G Unboxing

When it comes to packing, Tecno doesn’t waste any time. It comes in a quite long box that doesn’t really contain anything additional save the usual accessories – the Tecno Pova 5G handset, USB Cable, Charger, User Guide, SIM Ejector pin, Warranty Card and Plastic Case. Now, the protective casing that comes in the box isn’t your typical one; it’s beautifully crafted. However, it is made of plastic and is rather light. It does not appear to provide much protection, but that is not a concern because the Pova 5G has a plastic back and should be robust. In case you’re curious, it also comes with a pre-installed screen protector right out of the box.

Design

On the design front, the Tecno Pova 5G has a familiar look, with the camera module positioned to the left of the back in a modest bump. The rear, as previously stated, is made of plastic and has a reflective shiny surface. The proud insignia of premier football club Manchester City FC (Man City) is prominently shown in the bottom right corner of the dual pattern design with slanted stripes.

Tecno Pova 5G design

The Tecno Pova 5G is a dual-SIM phone with Micro SD card expansion in the SIM slot, allowing you to use both SIM cards and SD cards. All ports and buttons are located where they should be. All of the device’s ports are located on its bottom frame. The 3.5mm headphone jack is present on the Tecno Pova 5G. The side-mounted fingerprint sensor (which is extremely fast and responsive), which also functions as a power button, and the volume rocker buttons are on the right. It features a single bottom-firing mono speaker that is excellent and loud, but stereo speakers should really be the standard at this price point, and you can easily block this one while gaming. Thankfully, it features two noise-canceling microphones, one on top and one on the bottom, which should improve call quality and audio on video recordings.

Display

Tecno Pova 5G phone

The Tecno Pova 5G is a long phone with a display that measures 6.9-inches. It’s not a phone you’d want to operate with just one hand. It boasts a good IPS LCD panel that is large enough for media consumption but not large enough for one-handed use. The 120hz screen refresh rate of the Tecno Pova 5G display is configured to automatically vary between 60hz and 120hz by default, but I prefer to keep it at 120hz at all times because, well, why not? The 120hz refresh rate significantly improves the smoothness and speed of use of the display. It boasts a 180hz touch sampling rate, which is excellent for a 90hz display.

Processor

The MediaTek Dimensity 900 processor is paired with 8GB of RAM in the Tecno Pova 5G. This is a lightning-fast phone that can handle everything you throw at it. The Tecno Pova makes advantage of MemFusion to expand its RAM from 8GB to 11GB from its internal memory, giving it extra memory for better multitasking. On Pova 5G, it will outperform your power and performance requirements. This functionality, however, cannot be turned off or on. It also comes with 128GB of internal storage. I believe this is also the first Tecno device that support UFS 3.1, while prior models only supported UFS 2.2.

Tecno Pova 5G

The MediaTek Dimensity 900 chipset is capable of gaming, however not the finest in terms of visuals but adequate in terms of frame rates. It has a GPU based on the Mali G68. While you won’t be able to play games like PUBG or Call of Duty Mobile at their top graphics settings, you will be able to play at maximum frame rates if you keep the graphics settings moderate. Most gamers, I believe, will prioritise greater frame rates above better graphics. In addition, Game Space 2.0 offers a better user interface and control. You may use the Eye Care option, Anti-addiction reminder, Lying posture suggestions, and many more health options to improve your gaming experience. So, the MediaTek Dimensity 900 passes in that regard.

On the software side, the Tecno Pova 5G runs on HiOS 8.0 based on Android 11. Whether it will get updated to Android 12 is a question for Tecno to answer. We have seen HiOS 8.0 previously on Camon 18 Premiere, visually better than previous HiOS versions, still feature packed and I can say for certain, bloated as always. You can easily uninstall the bloatware apps you don’t need and disable or uninstall the apps that send intrusive ads.

Camera

Tecno Pova 5G Camera

Speaking of the camera, the Tecno Pova 5G comes packed with a triple rear camera setup which for the most part is 50-megapixel main camera with an AI lens, a 2-megapixel macro lens, and a 2-megapixel depth sensor.

For its selfie camera, we have a 16-megapixel shooter which gets the job done for the most part as long as you have the right lighting conditions. It also has Dual Flashlight which enables you to click beautiful selfies in low light conditions. HDR is decent on the selfie camera but you don’t get that on portraits. Also, subject separation on portrait is far from perfect and I’d say the image processing could do with a little saturation.

Tecno Pova 5G Camera Sample

On its rear camera, you can get sharp and color accurate photos. HDR is good and you can get high resolution photos when you unable ultra HD.

Tecno Pova Camera Sample

For closer subjects, you get decent level of background blur. Also for portraits, using the rear cameras, I’ll say it does a pretty decent job though it’s not perfect with subject separation and also like the portrait selfies, you don’t get HDR processing here.

Tecno Pova 5G Sample

Summarily, the picture quality is adequate, but I’ve seen much better at this price point. The Tecno Pova 5G has no problem taking photos at night thanks to good image processing when you enable night mode.

Tecno Pova 5G (Night Mode)

Tecno Pova 5G Super Night Mode

For its video capabilities, the Pova 5G is able to shoot videos up to 4K Time-lapse, 960FPS Slow Motion, Video Stabilization, Video Bokeh, Video Beauty, and many other unique video shoot modes to enable users to shoot pro-level videos. Also for the microphone quality, it has dual noise cancelling microphones so you should get significantly better audio that you have gotten from previous Tecno or Pova devices which had single noise cancelling microphone.

Battery

The Tecno Pova 5G has a 6,000mAh battery with 18W fast charging, which is good, but I think we can all agree that at this price point, 25W is the absolute minimum, especially for this massive battery. There is no reverse wireless charge and no wireless charging inside. The battery is rather large and can keep you going for a long period. However, charging the battery from zero to 100 percent takes over three hours. But I suppose that’s less of a problem because the battery is so large that you might only need to charge it at the end of the day.

Final Take

Tecno Pova 5G Unbox

In conclusion, the Tecno Pova 5G is an intriguing smartphone with impressive specifications. For Rs 19,990, it has a decent display, good chipset, and a good battery, so it’s an excellent deal. Its camera, on the other hand, is not its strongest suit, but under the correct lighting situations, it does the job. This is a good device in the sub-20K price range, but 2022 is just getting started, and the competition will likely raise the heat at this price point, so you might want to wait and see what the competition has to offer before making that purchasing decision. Nonetheless, this is still a solid device to go for.

Also Read: Infinix Zero 5G vs Tecno Pova 5G: Which mid-range phone is better?

BoAt Blaze smartwatch with Apollo 3 chip launched: Know what makes it special in affordable segment

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Team My Mobile
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Popular homegrown wearables brand BoAt has come up with a new smartwatch called Blaze, which claims to be powerful and larger than the earlier offerings. The all-new wrist gear comes equipped with the latest Apollo 3 Blue Plus processor which is said to be designed especially for battery-powered portable devices and offers superior performance with ultra-low power consumption. It’s priced at Rs 3,499 and will be available via Amazon starting today.

The BoAt Blaze smartwatch features a large 1.75-inch 2.5D curved display with a peak brightness of 500 nits, which makes it attractive and offers rich and bright readability even in broad daylight. Besides offering custom wallpapers, the wrist gear offers 100+ cloud-based watch faces which are accessible via the BoAt Hub app that can be downloaded from the Apple’s App Store and Google Play.

The wearable has got a super sleek 10mm body which consists of lightweight yet durable premium metal. It comes in Active Black, Deep Blue, Raging Red and Cherry Blossom shades with matching straps. Offering a 7-day battery life, the device comes equipped with the company’s proprietary ASAP Charge that claims to keep it running for a day with just 10 minutes of charging.

The BoAt smartwatch keeps a tab on your health with heart rate monitor and SpO2 monitor that measures the oxygen levels in your blood. It offers 14 sports modes – outdoor run, indoor run, outdoor walk, indoor walk, hiking, outdoor cycling, indoor cycling, basketball, yoga, rowing, elliptical, cricket, strength training, free workout. Besides, the watch also features active sedentary and hydration reminders.

Furthermore, the smartwatch features notification alerts, quick replies, curated music and camera controls, DND mode and weather forecasts, which are aimed to increase your productivity.

The smartwatch is further protected by 3ATM dust, water and splash resistance, which keeps it running up to a depth of 30 metres for 30 minutes.

Also Read: Chinese smartphone brand OnePlus launches largest-ever store in Bengaluru

Xiaomi 12 Lite details leaked: Here’s all we know

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Team My Mobile
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Xiaomi has been releasing new devices under the Lite series since the Mi 8 series, which will provide users with the flagship device experience at a lower price. The Xiaomi 12 Lite model will be released in 2022, continuing the Lite series of smartphones. Although the Xiaomi 12 Lite shares the same design as the Xiaomi 12 series, it will have the same features as the Xiaomi CIVI.

According to the information we have, below is what we know all about the Xiaomi 12 Lite series.

Xiaomi 12 Lite Specifications (Expected)

Xiaomiui has created a concept image for the Xiaomi 12 Lite, claiming that it will look like a blend of existing smartphones such as the Xiaomi 12 and the Xiaomi CIVI, which is only available in China. It claims that the display, cameras, and other characteristics of the 12 Lite will be identical to those of the CIVI device.

Also, Read Here: MIUI 13 India launch: Here’s the list of Xiaomi phones getting the new updates.

display

A 6.55-inch OLED display with a Full HD+ resolution of 1080 x 2400 pixels and a 120Hz refresh rate is believed to be included in the Xiaomi 12 Lite.

processor

The Snapdragon 778G Plus or a newer Snapdragon 7-series chip will power the Xiaomi 12 Lite. It will ship with Android 12 preloaded with MIUI 13 on top. Dual stereo speakers will also be included.

camera

The 12 Lite will boast a triple camera set that will include a 64-megapixel Samsung ISOCELL GW3 primary camera, an ultrawide lens, and a macro camera.

Xiaomi 12 Lite Phone specification

Read Here: Upcoming 5g Phones in 2022 – Price & Launch Date

Xiaomi 12 Lite launch Date in India

According to the reports, the Xiaomi 12 Lite will be debuting in global markets in March 2022. Last year, Xiaomi announced the Mi 11 Lite 4G in India in June. It launched the Xiaomi 11 Lite NE 5G powered by the Snapdragon 778G in September 2021. At present, it is unclear when the Xiaomi 12 Lite will be unveiled in India.

Also Read: Tech NewsWrap: Amazon launches Echo Buds 2nd Gen… and more

Tech NewsWrap: Amazon launches Echo Buds 2nd Gen… and more

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Team My Mobile
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Amazon launches Echo Buds 2nd Gen

Amazon Echo Buds 2nd Gen

Amazon released the second-generation Echo Buds wireless earphones at Rs 11,999 with active noise cancellation and hands-free Alexa in India. The Echo Buds 2nd Gen will be available with a wireless charging case for Rs 13,999 and will be compatible with Android and iPhones with support for Google Assistant and Siri with customised tap controls. The IPX4-rated Echo Buds 2nd Gen can endure splashes, sweat, and mild rain. While in use, the earbuds have a short nozzle and built-in vents to minimise in-ear pressure. They come in four different ear tip sizes and two different wing tip sizes.

Moto Edge 30 Pro launched in India

Moto Edge 30 Pro

The Moto Edge 30 Pro is Motorola’s newest global flagship smartphone. The smartphone has a lot of cool features, like two 50-megapixel cameras, a 60-megapixel front camera, and 68W quick charging, and Wi-Fi 6e for faster internet connectivity. The smartphone, which is powered by the Snapdragon 8 Gen 1 SoC, comes preloaded with Android 12 and will receive two years of Android updates. In India, the price of Motorola Edge 30 Pro is set at Rs 49,999 for the sole 8GB RAM and 128GB storage option and the sale will begin on March 4 via Flipkart and Moto stores.

Oppo Pad launched in China

Oppo has released the Oppo Pad, its first tablet device for the Chinese market. The tablet has an 11-inch LCD screen with a resolution of 2560 x 1600 pixels and a pixel density of 275 pixels per inch. A 120Hz refresh rate, 1500:1 contrast ratio, HDR10, and P3 broad colour gamut are all included in the panel. To make the Oppo Pad easier on the eyes, the business has added hardware-level anti-blue light technologies. On March 3, at 10 a.m. (local time), the Oppo Pad will be available for purchase in China.

Vivo premium 9 series gets Legendary upgrade

Vivo Premium Series

Vivo’s subsidiary iQOO has released three new smartphones as part of its premium 9 series: the iQOO 9SE, iQOO 9, and iQOO 9 Pro. The iQOO 9 Pro is the series’ flagship model, with a number of notable improvements over its predecessor, the iQOO 7 Legend. A 6.78-inch AMOLED curved display with a punch-hole camera and an LTPO panel with an adjustable refresh rate of up to 120hz is also included in the device. It comes in two versions: one with 8GB of RAM and 256GB of storage costs Rs 64,900, and the other with 12GB of RAM and 256GB of storage costs Rs 69,990.

Also Read: Chinese smartphone brand OnePlus launches largest-ever store in Bengaluru

Chinese smartphone brand OnePlus launches largest-ever store in Bengaluru

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Team My Mobile
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OnePlus unveiled its largest-ever store in Bengaluru, India today. The global technology brand’s all-new store, named “OnePlus Boulevard” will offer its India community the chance to gain an experience that is both global and personal while directly engaging with the brand. The store was launched in a virtual event on Thursday at 7pm IST.  The virtual launch included an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space. The brand new store is situated on Bengaluru’s iconic Brigade Road. Previously, the company had inaugurated the OnePlus Nizam Palace Store in Hyderabad. 

OneplusIn addition to the new OnePlus Experience Store, the brand is enhancing its offline presence using an omni-channel strategy and creating more retail touchpoints to connect with consumers on a more personal level. In 2020, OnePlus announced it would invest INR 100 crore to expand its offline presence in India. By the end of 2022, OnePlus hopes to operate 15,000+ offline stores, including partnered stores, as a result of its rapid growth over the years.

On the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.

The OnePlus Boulevard will not only serve as a landmark retail space but will also be a dedicated community hub for our community members and customers to connect with the brand directly and cultivate a deeper bond. OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here,” added Navnit Nakra, OnePlus India CEO and Head of India region.

Through the OnePlus Boulevard, OnePlus will offer customers all the products they need, including the recently launched OnePlus Nord CE 2. This will bring the company closer to the diverse customer base it serves. In order to celebrate the launch, the brand provided the viewers with an exciting avatar activity where they could take part in a virtual playground based on their avatar.

Chinese smartphone brand OnePlus launches largest-ever store in Bengaluru

Here is the list of lock apps for your phone

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Team My Mobile
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Smartphones have become an integral part of life. Besides calling and sending messages, people, irrespective of their age, are highly dependent on their phone to perform several tasks. Ranging from personal photos to professional documents and other confidential files, smartphones have become an easiest way to access them on the go.

There are many occasions when you give your phone to relatives and friends but you do not them to get access of some photos, videos, or files. Additionally, you also want some of your apps to be more safe and secure by using keys. Here comes application lock to your safety. Installing lock app on your phone can remove the worry of getting your phone spied. Below is the list of some application lock that you can use:

AppLock Fingerprint

With the help of AppLock Fingerprint, you can protect and lock apps, create hidden files for safety and privacy of your media files. It will also hide text messages or app notifications on the lock screen. This app has been downloaded by more 10,000,000 users. With the help lock apps, users can keep their gallery safe and improve phone security.

Apex Launcher

Having the Apex Launcher in your phone prevents unauthorised access to your Facebook, Whatsapp, Gallery, Messenger, Snapchat, Instagram, SMS, Contacts, Gmail, Settings, incoming calls and any app you choose. You can easily hide pictures and videos by using Apex Launcher app.

Apex App

AppLock

Used by more 450 million users and available in more than 50 countries AppLock by DoMobile Lab is available for everyone. It can downloaded from play store for the safety of your private files in your smartphone. The app supports 45 languages.

AppLock

Norton App Lock

To add a layer of security in case your device is lost or stolen, it is a must to have an additional lock app in your phone. You can use a secure password or pattern lock screen to keep your device secure and private. Norton App Lock is suitable for those looking for a free and ad-free app.

Perfect AppLock

To prevent intruders from getting access of your phone and personal data, it is advised to have an app locker like ‘Perfect AppLock’ in your phone. Having a convenient interface, it allows users to see the list of applications installed on their device. You can block your apps with a numeric password, fingerprint, or pattern by clicking the icons on the right to use this tool’s function in each app.

Smart App lock

If you are looking for a free app then Smart AppLock can be a decent option for you. It will lock your apps and photos including settings, switches, and phone app (for phone records) to keep them safe. It disguises itself as a lock screen. Automatic start on reboot, intrusion alerts, delayed app lock, and fingerprint scanner capabilities for Samsung devices are other benefits of having Smart app lock. Users can set a screen lock pattern or just use your native fingerprint sensor that is already stored on your smartphone.

Privacy Messenger

To save all your MMS/SMS you can have the Privacy messenger in your phone. Available for free to download, this app will do away all your worries related to spying in your phone. It allows you to hide your private conversation. This app is the perfect solution if you are concerned about your messages getting checked by others. This application will keep your messages protected. Privacy Messenger allows you to send text messages securely with a private mailbox, SMS blocker, SMS backup and restore, and SMS scheduling. You can also sign up with your phone to get access to free online texting. This Privacy Messenger will protect you as everything is encrypted so that no one can access it. In addition, you will also have a private mailbox to establish which messages are visible and invisible to others. One more thing, everyone can send and receive free chats with other users.

This article might be an answer to your search for a lock app to keep your data safe from intruders.

Also, Read Here: Skype allows calls to 911 from desktop

Traditional PC market in India notices strong growth, here is how

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Team My Mobile
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Remote working demand coupled with better supplies helped the India traditional PC market, delivered a strong year with shipment growth of 44.5% year-over-year (YoY) in 2021 (Jan-Dec).

Desktops, notebooks, and workstations collectively represent the traditional PC market.. With shipments reaching 11.6 million units notebook category was the volume driver, confirms the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Thanks to the strong demand from enterprises, SMB, and consumer segments, desktop category, which saw a steep decline in 2020, managed a recovery with 30% YoY growth, confirms the IDC data.

During the October-December quarter, the market continued to be upbeat as the vendors collectively shipped more than 4 million PCs.

Computer

Upward trajectory for desktop

The commercial segment posted a sharp YoY growth of 81.4% in 4Q21, while the consumer segment witnessed a more subdued YoY growth as vendors focused on inventory correction following a very strong 3Q21 (Jul-Sep).

Driven by demand in the education and VLE segments, the desktop category continued its upward trajectory. Over 800k units of desktops were shipped for the first time in eight quarters while more than 3 million units of notebooks were shipped for second quarter in succession.

According to Bharath Shenoy, Senior Market Analyst, PC Devices, IDC India pandemic induced lockdown and subsequent closure of educational institutions prompted students to opt for a PC for online classes over smartphones/tablets which helped the desktop category to go northward.

Shenoy further adds that the incumbent brands performed better than and ship bigger volumes of PCs while new entrants had to struggle with timely supplies.

Top performers

HP Inc, Dell Technologies, Lenovo, Acer Group and ASUS maintained the top position in the market. With a share of 31.5% as its shipments grew by 58.7% YoY in CY2021, HP Inc continued to lead the overall PC market.

Dell Technologies maintained the second positions with 23.6% share and 47% YoY growth in CY2021 followed by Lenovo with shares of 17.4% and 18.4% in 4Q21 as well as CY2021, respectively. With an 8.2% market share in CY2021 while it held a share of 7.7% in 4Q21, Acer Group bagged fourth position while ASUS maintained the fifth position with a share of 4.4% in 4Q21 and 5.9% in CY2021 as it grew by 36.1% YoY in 2021.

Also, Read Here: Noise launches Buds VS202: Details inside

Adding Trust to Digital becomes imperative in Amrit Kaal leading up to India at 100

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Team My Mobile
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The budget 2022 gives us a clear view of the future of India propelled by transformative digital technologies. Other than the economic, social, and fiscal measures, the budget document is a digital transformation vision document of the government.

For the first time ever, the budget document looks like a digital transformation vision document of the government where the digital technologies take centre stage as many initiatives talk about them being transformed digitally or even some of them being digital firsts.

As a digital business leader, I see the document beyond the fiscal, economic, and social blueprint which are the most essential elements of a budget document.  This time there is straight talk about digital which gets equal prominence in the country’s vision for the future.

Here are the key digital initiatives which were tabled in the Parliament while presenting the budget 2022.

  • Recognising promotion of digital economy, fintech and technology enabled development to achieve goals during the Amrit Kaal (the 25 year long period leading up to India at 100 years).
  • Digital and hi-tech services will be delivered to the farmers involving public sector research and extension institutions along with private Agri-tech players and other stakeholders through PPP mode.
  • ‘Kisan drones’ to be promoted for crop assessment, digitisation of land records, administering insecticides and other nutrients for healthy crop management and growth.
  • DESH stack e-portal or Digital Ecosystem for Skilling and Livelihood to be launched for skilling, reskilling, and upskilling through online training.
  • Promotion of ‘Drone Shakti’ through startups and Drone as a Service (DrAAS) will scale up use of drones in several application areas.
  • Development of high-quality e-content in all spoken languages to be delivered through internet, mobile phones, TV, radio, and digital teachers will help in creating a level playing field to impart education through digital.
  • Setting up of a Digital University to provide access to students across the country for quality universal education with personalised learning experience. The hub-spoke model proposed will harmonise ICT infrastructure among the universities who are at different levels of ICT expertise at the moment.
  • Ayushman Bharat Digital Mission to create an open platform for the National Digital Health Ecosystem. This will be a game changer in e-health applications.
  • To commemorate 75 years of independence, 75 Digital Banking Units (DBUs) are to be set up in 75 districts across the country by scheduled commercial banks.
  • The financial support for digital payment ecosystem has been continued in this year’s budget also. This will continue to encourage usage of digital modes of payment extensively.
  • The procurement of all the central ministries goes online through e-Bill system proposed. This will be a big step towards transparency and accountability which tech can bring in.
  • Inclusion of Deep tech, Digital Economy and Agri-tech in thematic funds promoted by the government for blended financing with the government funding up to 20% and these being managed by private fund managers.
  • Using blockchain, introduction of Digital Rupee through creation of CBDC (Central Bank of Digital Currency) is a very bold move globally. India will be among pioneering nations to get into legitimate and formal digital currency.
  • Bringing virtual digital assets under the purview of taxation should also be seen in a positive stride as it marks the beginning of recognising this fast-growing investment channel.

These all forward looking initiatives mean that the influence as well as the importance of digital becomes socio-economic classification agnostic. Digital is not now going to be an empowerment of affluents only.  It is increasingly becoming the way of life involving all sections of the society including children.

“Digital is not now going to be an empowerment of affluents only. It is increasingly becoming the way of life involving all sections of the society including children”

At the same time, the stakes are increasing as digital becomes the medium of investments, money, and currency.  India at 100 is going to be a different world, a truly digitally empowered nation. The measures proposed in the Budget 2022 give us a clear understanding of how it is going to be – first the Amrit Kaal, our preparations leading up to India at 100 and the India thereafter.

However, for this we need not only to create a digital ecosystem, but what is more important is creating a trustworthy and reliable digital ecosystem which is free from frauds and scams engineered through bots or other ill techniques.

At mFilterIt, we are glad to be a frontrunner India brand on this mission for over last 6 years.  Starting from a very business centric objective of helping advertisers to pay for real and legitimate human engagement over digital, today we are proactively helping the ecosystem to create a trustworthy engagement at every intersection of a real human with the digital elements.

As the country progresses further on the futuristic roadmap to become a trendsetting Digital Economy on the global map, we at mFilterIt are equally thrilled to be a part of this journey where we are AtmaNirbhar by adding trust to the digital.

The author, Amit Relan, is Co-founder, mFilterIt.

Also Read: 7 most relevant uses of AI-based smartwatch for a healthy life

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