The Amazon Great Republic Day sale 2022 is now live for prime members. The 4-day long sale ends on January 20, 2022 at 12 pm. Amazon’s first big sale of the year promises exciting discounts on top mobile phones, TVs, laptops, and other electronics. Other than deals and discounts, the sale is also seeing some big-ticket launches of the year 2022 going on sale. These include gadgets from Samsung, OnePlus, Sony and Jabra.
Also Read | Republic Day Sale: Jabra’s Elite range of products available at never before price
Apple wants employees to provide Covid 19 booster shot proof
As per the report from The Verge, the Cupertino-based tech giant Apple will require retail and corporate employees to provide proof of a Covid 19 booster shot, citing an internal email. Starting January 24, unvaccinated employees or those who haven’t submitted proof of vaccination will need negative Covid 19 tests to enter Apple workplaces, the report said. The Verge said it was not immediately clear if the testing requirement applies to both corporate and retail employees. Apple hasn’t officially confirmed any details on the matter yet to the media.
OnePlus 9RT, Buds Z2 launched in India
OnePlus has unveiled OnePlus 9RT 5G smartphone and OnePlus Buds Z2 in India. The smartphone is powered by Qualcomm Snapdragon 888 processor along with LPDDR5 RAM and UFS 3.1 storage. The phone, launched on January 14, 2022, has been priced at Rs 42,999 and Rs 46,999 for 8GB + 128GB and 12GB + 256GB variants respectively. Besides, the Buds Z2 true wireless stereo (TWS) earbuds come with active noise cancellation support. Priced at Rs 4,999, they will also be available from January 17, 2022.
Krafton sues Apple, Google, and Garena
PUBG-maker Krafton filed a big lawsuit in the Central District Court of California on January 10, 2022. It is suing the developer of two mobile games that it accuses of copying PUBG: Battlegrounds. The PUBG game developer alleges that Garena Online’s Free Fire and Free Fire Max games copy several copyrighted aspects of PUBG: Battlegrounds, including its game structure, in-game items, equipment, and locations.
Also Read: Redmi Note 11S teased with a quirky tweet, said to be coming soon in India
Redmi, a sub-brand of Xiaomi, is geared up to launch its latest Redmi Note smartphone in India. The exact launch dates are not declared yet, but the company has started teasing the look officially.
The brand recently shared a teaser on Twitter highlighting the release of the latest Redmi Note 11 series, and we’re reckoning it’s Redmi Note 11S. The label across the tweet is emphasizing the number 11 in roman and S in a not-so-cryptic manner. It is also showing quad cameras and a flat-edge design. Redmi is yet to announce the launch date and details in the market, but the tease is dropping hints that it’s going to be here soon.
Redmi Note 11S Price and Launch Date
Launch Date
27-01-2022 (Expected)
Price
21,990
Redmi Note 11S Mobile Specifications
Some sources have also suggested that a device believed to be Redmi Note 11S was spotted on the BIS (Bureau of Indian Standards), with a 220111TSI model number. Additionally, Tipster Abhishek Yadav claimed that the phone would come with a MediaTek chipset. He also added that it would have a 108-megapixel Samsung HM2 camera with Mi 10i and Xiaomi 11i HyperCharge. It is also speculated that the phone will have a 64-megapixel OmniVision OV6480 as the primary camera, relying on the market. As for the front, the device is expected to have a 90Hz refresh rate featuring a 13MP camera.
Jabra has come up with attractive offers on its premium Elite range of products for the upcoming Republic Day Sale. The company is offering exciting offers on recently launched Jabra Elite 4 Active, Elite 7 Active, Elite 3, Elite 2 and its award winning Elite 85t, Elite 75t and Elite Active 75t, adding excitement and joy amongst customers.
Reinvention means pushing the boundaries and that is what Jabra has done for call technology, in-ear fit, audio experience and design. The range of headsets will be available online at a discount of up to 50% starting January 16 on Amazon, Flipkart, Croma, Reliance, Tata Cliq, Poorvika and Jabra authorized resellers.
Product details below for ready reference –
Jabra Elite 4 Active
The Jabra Elite 4 Active is a perfect choice for active lifestyles. It offers Active Noise Cancellation (ANC), HearThrough and 4-microphones for great call and music
Wing-free, ergonomic design for comfortable secure fit and IP57 rated waterproof & sweatproof protection for gym workouts and outdoor activities
Available in colour themes consistent with the existing Elite Active range – Navy, Black and Light Mint
Jabra Elite 7 Active
Jabra Elite 7 Active is a perfect choice for those looking for powerful music experience and ultimate secure fit during workouts and active lifestyles with Jabra’s ShakeGripTM technology
The liquid silicone rubber coating on earbuds is engineered to stay in, no matter how hard you work out. IP57 rated waterproof & sweatproof protection provides for additional features for tension free workouts
Adjustable Active Noise Cancellation (ANC), HearThrough & 4 microphones for clear calls & powerful music experience
Available in colour themes consistent with the existing Elite Active range – Black, Navy and Mint
Jabra Elite 3
The Jabra Elite 3 is the perfect choice for those seeking a rich sound, powerful bass, and clear calls at a lower price point
The earbuds come with 6mm speakers and deliver crystal clear calls with 4-microphone call technology
A class-leading music equaliser, inclusion of Qualcomm aptXTM audio and seven hours of battery life (28 hours including the charging case). The earbuds offer outstanding noise isolation and with HearThrough awareness
Available in a new range of colours including Dark Grey, Navy, Lilac, and Light Beige
Jabra Elite 2
The Jabra Elite 2 is suited to those who are looking for rich sound on the go, at Jabra’s lowest price point
The earbuds come with 6mm speakers offering high audio quality and powerful bass, a customizable EQ and noise isolation
With 2-mic call technology, Elite 2 earbuds offer 7 hours of battery life (21 hours including the charging case)
Supported by IP55-rated rainproof protection, the Jabra Elite 2 earbuds come in Grey and Navy
Jabra Elite 85t
The Jabra Elite 85t, comes with Jabra Advanced ANC TM as the dual chipset in the earbuds deliver strong ANC capability as well as optimal sound processing
The 12mm speakers allow the Jabra Elite 85t to offer great sound experience and powerful bass
Elite 85t provides up to 5.5 hours of listening with ANC on, which extends to 25 hours with the charging case with ANC on and 31 hours with ANC off
Jabra Elite 75t
The Jabra Elite 75t is ideal even for smaller ears and users can enjoy listening to music or attending calls even for longer durations
The Elite 75t offers up to 7.5 hours battery life and up to 28 hours of battery life with the charging case on
With an IP55 rating, the earphones come with rock-solid 4th generation true wireless technology
Jabra Elite Active 75t
The Elite Active 75t has been specifically designed for an active lifestyle. With IP57-rating, the earbuds are fully waterproof and sweatproof, dust and sweat resistant, making it comfortable for users during workouts
With 4-microphone technology, the Elite Active 75t delivers great connectivity, calls & music experience, and incredible sound clarity for conversations and sports use
The device offers up to 7.5 hours of battery and up to 28 hours with the charging case
Kickstarting the year with exciting offers, Audio giant Sennheiser today announced exciting offers across its range of best-selling products during the 5-day Amazon Great Republic Day Sale. Starting January 17 – January 20, 2022, the sale will offer customers an opportunity to get hands across Sennheiser products such as the recently launched HD 450SE, HD 400 Pro, MKE 200 Mobile Kit, MKE 400 Mobile Kit, and XSW-D Portable Lav Mobile Kit at the ongoing Amazon Great Republic Day Sale.
Customers planning to purchase the recently launched Sennheiser HD450 SE are in for a surprise as the product will be available for sale at an exciting introductory price during the Amazon Great Republic Day Sale. The Sennheiser HD 450SE features active noise cancellation (ANC) and a closed-back design that lets users enjoy a superior sound experience without distractions, even in loud environments.
Ideal for DJ, monitoring, podcasting and cameraman monitoring, the iconic and legendary Sennheiser HD25 headphone will be available for purchase at an offer price of INR 7,999. Additionally, created for musicians on stage & for monitoring, the Sennheiser IE100 Pro-Red in-Ear monitoring headphones will be available for purchase at INR 8,499. Exclusively designed for professionals who are into audio production and audio mixing, the recently introduced Sennheiser HD 400 Pro will also be available at an exciting price of INR 1,9726.
Also Read | Sennheiser introduces HD 450SE with active noise cancellation
Built for content creators and ideal companion for vloggers, videographers and mobile journalists, the MKE 400 mobile kit will be available for purchase at an attractive price of INR 17,999. The microphone is a compact, highly directional on-camera shotgun microphone designed to isolate and enhance the audio for your video. Meticulously crafted to deliver the best sound quality, the Sennheiser MKE 200 mobile will be available at an exciting price of INR 8,999. The Mobile kit features a directional design which captures the sound of your subject while rejecting unwanted background noise.
The perfect companion for enhanced dialogue applications on mobile devices and computers, the XS Lav USB-C Mobile kit is available at an attractive price of INR 5,090. Featuring an omnidirectional clip-on microphone with a 2 m (6.6-inch) cable, XS Lav delivers a clear, natural sound for interviews, vlogs, podcasts and more. Designed for vloggers and content creators on the move, the XSW-D Portable Lav Mobile Kit will now be available at a price of INR 19,999 and includes Sennheiser’s XSW-D Portable Lavalier set, smartphone clamp, as well as the Manfrotto PIXI Mini Tripod.
Ideal for reporting, creating content on YouTube, vlogging, the broadcast quality camera-mount wireless microphone system Sennheiser EW 112P G4-A will also be up for grabs at an offer price of INR 44,990.
Also Read: BeSingular launches a platform for students to create social-impact projects with AI
Lifting the curtain on India’s growing appetite for digital entertainment, Xiaomi India unveiled their annual trend report ‘PatchWall Replay Report 2021’. The study captures content consumption patterns on the 7+ million Xiaomi and Redmi SmartTVs.
Launched back in 2018 with a content first approach, PatchWall is a Smart TV platform on all Xiaomi and Redmi SmartTVs that enables content discovery. With 30+ international and Indian content partners, IMDb integration, features like Universal Search, Kids Mode customised for India, it redefines content consumption on a smart TV. PatchWall also provides access to smart recommendations and content from 15+ languages, thereby allowing users to search for content in their preferred Indian language.
In 2021, PatchWall witnessed over 2000 crore interactions across different categories such as movies, TV shows, music, kid’s entertainment, etc. Getting India to cut the cord, PatchWall witnessed an incredible growth of 28% from 2020 and 2X growth on the time spent on the platform.
With the pandemic continuing to dominate the lives, users turned to the comfort of streaming entertainment from home to take their mind off the pandemic. This resulted in immense growth in the media streaming landscape in 2021, thereby redefining screen-watching for consumers with high-definition viewing. Basis consumer interactions on Xiaomi and Redmi smart TVs, Patchwall Replay 2021 details out the entertainment consumption trends in India during the year.
Eshwar Nilakantan, Category Lead, said, “Xiaomi India has transformed the Indian Smart TV market by providing consumers with products that perfectly combine innovative features and best specs. Having sold over 7 million devices and continuing to be the number 1 player in the industry, we are constantly working towards introducing a plethora of smart functionalities to make our users’ lives highly convenient and entertaining, thereby providing the best viewing experience. Taking a content first approach with our TVs across Redmi and Xiaomi, we are working with over 30+ partners and 77+ Free Live channels offering the widest selection to our users.”
“With the ongoing pandemic, 2021 witnessed more users leverage PatchWall to discover new and exciting content. Through the Patchwall Replay 2021 report, we have recorded the entertainment preferences of PatchWall users and how it has changed since it was launched in 2018. It cohesively captures great insights into what Indians watched in 2021, across all OTT platforms,” he added.
Cutting the cord
The report also recorded a strong 300% increase in households streaming online (both VOD and Live TV) with news channels like Aaj Tak, India TV, Sun News, and Zee News being the most-watched channels.
EdTech academy BeSingular is known for introducing multiple online programs and opportunities for the next gen to acquire critical skills for the future. The programs attempt to impart 21st-century skills and nurture students to become changemakers of tomorrow.
Under the initiative ‘Artificial Intelligence Innovation Challenge,’ BeSingular aims students to explore Artificial Intelligence, a technology highly relevant to the next generation. The content was developed by a team of experts with academic and professional experiences from top industries and universities. This would not only give the participants a necessary exposure but also prepare them to be tomorrow’s leading problem-solvers.
BeSingular’s special focus on Artificial Intelligence (AI) stems from the scope of this technology in the distant future. The content on the platform was designed such that students with no programming skills could also partake with ease. Educating them with these skills not only prepares them for the future of employment but also gives them an opportunity to put them to the greater use of mankind.
Nitesh Jain, Founder & CEO, BeSingular, shared his views about the initiative and said, “The BeSingular AI Innovation Challenge aims at giving the young go-getters a competitive edge over their peers to learn critical skills like AI and showcase their talent by creating AI-based socio-impactful solutions. We are proud to offer a platform that initiates new-age courses centering around the social, environmental, and technological needs of our society for the next 20 years.”
The winners of AI Innovation Challenge will get to win Laptops, Tablets, Smart Watches, among so many other prizes and each participant is entitled to get an e-certification of participation.
Also Read: OnePlus 9RT India launch today: Here’s how to watch livestream
Sony has finally unveiled its top-end flagship WF-1000XM4 TWS earbuds in India at a price of Rs 19,990. These earbuds will come in Black and Silver color options in the country. The premium WF-1000XM4 TWS earbuds from the house of Sony support both Android phones and iPhones and come with a companion app called Sony Headphone Connect through which you can customise audio settings. They will go on sale via Amazon from January 16 during the Amazon Great Republic Day Sale 2022.
OnePlus 9RT, OnePlus Buds Z2 India launch today
OnePlus confirmed that it will launch the most awaited OnePlus 9RT smartphone and OnePlus Buds Z2 earbuds in India on January 14, 2022, i.e., today. Both the devices have already been launched in China. The phone runs ColorOS and will get a 50MP primary camera. On the other hand, OnePus Buds Z2 is claimed to offer up to 38 hours of battery life, and come with active noise cancellation (ANC). The launch event will be livestreamed on the official Youtube channel of OnePlus India and will kick off at 5 PM IST.
Also Read | OnePlus 9RT India launch today: Here’s how to watch livestream
Samsung Galaxy Tab A8 launches in India
South Korean tech giant Samsung has unveiled its latest tablet – Galaxy Tab A8 – in India. The newly launched tablet features a 10.5-inch WUXGA display with a 16:10 aspect ratio. Under the hood, the Galaxy tablet is powered by an unnamed octa-core processor coupled with up to 4GB of RAM. The Samsung Galaxy Tab A8 will be offered in Wi-Fi only and Wi-Fi + LTE variants. It packs a massive 7,040mAh battery that supports 15W fast charging. The Galaxy tablet features a quad speaker setup with Dolby Atmos. The Samsung Galaxy Tab A8 is priced at Rs 17,999 onwards.
Boult Audio AirBass Y1 TWS earbuds launched in India
Wearables brand Boult has launched a new budget TWS earbuds – AirBass Y1 – in India. It features up to 40 hours of battery life and fast charging support. According to the company, users can listen to music or take calls on a single earbud, with single-channel audio. The Boult Audio AirBass Y1 features a stem design, and it is housed inside an oval charging case. The wireless earbuds are also IPX5 rated for water and sweat resistance. The new Boult AirBass Y1 price in India is set at Rs 1,299 and will be available for purchase via Flipkart.
Also Read: Infinix coming up with massive discounts on Hot 11S, Note 11S at Flipkart’s Republic Day Sale
After weeks of teasers and speculations, the much-anticipated OnePlus 9RT will finally debut in India today (January 14, 2022). The smartphone will be launched by the brand through an online event. The company has also said that, along with the 9RT, it will be releasing the OnePlus Buds Z2 TWS earphones. Both the products have already been unveiled in China and are now making their way to India.
If you were waiting for these products to launch in India, then your wait is finally going to be over. Here, we tell you everything you need to know about the OnePlus Launch Event, including where to watch the livestream, along with their expected price and specifications.
OnePlus Winter Edition launch event: How to watch livestream?
The OnePlus launch event will be livestreamed on the OnePlus website, OnePlus YouTube channel and also the brand’s Twitter and Facebook official handles. The launch event will start at 4:30PM IST in India on January 14, 2022.
OnePlus 9RT Specifications
Since the OnePlus 9RT is already available in China, we know almost all of its features and details.
OnePlus 9RT Display
The OnePlus 9RT 5G comes with a 6.62-inch FHD+ Samsung E4 AMOLED display with a 20:9 aspect ratio, a 120Hz refresh rate, up to 1300 nits peak brightness, and Display P3 colour gamut.
OnePlus 9RT Processor
Under the hood, OnePlus 9RT is powered by a Snapdragon 888 processor with 5nm chipset, which is clubbed with up to 12GB of RAM and up to 256GB of internal storage capacity.
OnePlus 9RT Camera
Moving to the optics, the OnePlus 9RT sports with a 50-megapixel main camera, a 16-megapixel wide-angle camera, and a 2-megapixel macro lens. At the front, the phone comes with a 16-megapixel selfie shooter.
OnePlus 9RT Battery
The OnePlus 9RT houses a 4,500mAh battery that supports 65W fast charging over a USB Type-C charging port.
OnePlus 9RT Price (Expected)
The OnePlus 9RT is expected to launch in India in two storage variants – one with 8GB of RAM along with 128GB of internal storage, which is tipped to be priced at around Rs 42,999, and second with 12GB of RAM with 256GB of onboard storage, which is said to be priced at Rs 46,999 in the country.
OnePlus Buds Z2 Specifications
As mentioned above, OnePlus is expected to unveil Buds Z2 at the event. The TWS earphones is expected to come with 11mm Dynamic drivers, along with a stemmed design, silicon-tipped just like the original Buds Z. Also, it is expected to come with ANC (Active Noise Cancellation) and a triple-microphone setup for noise reduction. Other expected features include Dolby Atmos support, IP55 water resistance, and Bluetooth 5.2 connectivity.
OnePlus Buds Z2 Price (Expected)
The OnePlus Buds Z2 are expected to be priced at around Rs 5,000 to Rs 6,000 in India. It will likely be available in Black and White colour options.
Also Read: Defy enters smart wearables market with the launch of Space smartwatch
Homegrown audio brand Defy, co-created by popular singer Guru Randhawa, has forayed into the smartwatch segment with the launch of Defy Space, which comes with a large square HD display and an array of sensors with a core focus on fitness and wellbeing. Defy’s current portfolio consists of wired and wireless audio solutions.
“Defy Space is our maiden venture into the smartwatch category. Space is specially designed for the youth who have an active lifestyle. Centred around keeping you updated about your health, the smartwatch is also designed to add to your charisma. Built tough, built smart, the Space is designed with intelligence, style and rigour,” said Defy spokesperson.
Sporting a large and crisp 1.69-inch colour HD display with a square dial, the Space features a highly responsive capacitive touch interface which outputs a sharp and colorful image. Space’s screen offers great screen readability both indoor and outdoor.
A 24-hour heart rate sensor paired with a SpO2 monitor helps you keep a tab on your health. The Defy Space app syncs and collates this data for easy understanding and daily comparison.
Choose from different watch faces to match your OOTD. The Defy Space comes with multiple watch faces to match your style. One can download more watch faces or make their own ones through the Defy Space app.
For a mobile-free experience, Defy Space enables users to play, pause, stop, and navigate tracks with music control, or capture any moment with a simple tap with camera control.
You’ll never miss out on any important notifications ever. Notifications of text, emails or calls are instantly available right on your watch, without taking out your phone. Additionally, sedentary alerts, and alarms keep you on top of your goals at all times.
The Defy watch Space is completely protected against dust, sweat and accidental splashes, making this an excellent fitness companion.
Let Space guide you to mindfulness with breath awareness. The smartwatch helps lower your heart rate and decrease your stress levels with guided breathing. There’s also a Do Not Disturb mode that will shush all your notifications (except for alarms) while you meditate in peace.
Defy Space is equipped with multiple Active Sports modes for activities such as running, cycling, walking, climbing, skipping, yoga, basketball, football, badminton and swimming.
A slim build gives DEFY Space a sleek look on you. Flaunt it with whatever you wear and wherever you go — choose between Black or Blue, skin-safe silicone straps!
The Defy Space smartwatch will be available on Flipkart for a limited-time introductory offer of just Rs 1,699 starting January 15 at 12 pm with a 1-year warranty period.
Perhaps there would be any person who doesn’t wish to look good in a photo or a video, especially in today’s age of social media, when no one wants to miss the opportunity of posting a celebratory picture or a video on different networking platforms. Millenials and Gen Z’ers – in particular – are socially more active with their content showing off their creativity by employing easily accessible and simple-to-use editing tools being offered by different photo applications. San Francisco (U.S)-based photo and video editing app Picsart is a leader in this segment in India that harbours one of the largest millennial groups, which include a diverse range of content creators. Having more than 25 million monthly active users in India, Picsart sees the highest level of engagement on its platform in the country. Ramesh Kumar Raja catches up with Ravish Jain, Country Head – India, Picsart, to know more about this app, its innovative tools and what sets it apart from others in a crowded market like India. Excerpts:
A number of photo apps have mushroomed up for every kind of creator in the recent past, which has incredibly changed the creative social landscape in India. How is Picsart different from others in terms of features and content?
The increase in popularity of social media platforms has given a new definition to the creative landscape in India. Today, people in India have access to a wide range of editing apps. The thing that sets Picsart apart is that we allow our users to explore their creativity and share their work with millions of users giving them a chance to be a part of a community free of judgement. With unique features like Replays, a tool where users can recreate a series of edits on their own image, and Remixing, the ability for users to remix and edit existing content on the platform, Picsart provides a community where users can truly create together. In addition, Picsart’s advanced AI tools, huge content library and a super easy user interface allow for the ultimate photo and video editing experience.
How do you engage and ensure the retention of your users as they usually keep hopping from one platform to the others?
With a community of over 150 million active users across 180 countries, Picsart aims to make improvements by listening to our community and taking their regular feedback. By the implementation of regular feedback and releasing new features, we continue to improve the photo and video editing experience. We also engage our top creators through our Master’s Program, which provides exclusive opportunities and engagement for our power users.
Please tell us about the role of artificial intelligence in multimedia.
The role of AI is developing in every major field today and becoming an integral part in the workings of the world. In the near future, many people see AI as a medium of replacing jobs and tasks, but at Picsart, we see it as an aid to boost creativity. Our advanced AI tools make it possible for anyone to make edits that look super advanced and unique in just a matter of seconds.
Also Read: Audio is playing a key role in consumer lives across content types, says Dolby’s Ashim Mathur
The pandemic-induced lockdowns must have been a blessing in disguise for Picsart. Can you please tell us about your experience in challenging times?
Usage across apps in general increased tremendously during lockdowns, and we’re happy that Picsart has been able to serve as a creative outlet for people all over the world. The pandemic also accelerated the need for creative content as many businesses made the move to digital. We remained a top 20 app worldwide and saw a 20% jump in global editing activity.
What is your monetisation model and how do you ensure the security of your data?
We have two monetisation models: a free experience with ads implemented, and paid ad-free subscription experience where users have unlimited access to all Picsart tools and features.
We take protecting our user’s data very seriously. We perform regular security scans and have protocols in place to effectively protect against incidents of unwelcome intrusion. We also ensure all employees adhere to security policies designed to keep our user data safe, among other measures.
Also Read: We understand closely what the Indian youth demands: Crossbeats Co-founder
How do you look at India as a market for Picsart and what are your expectations?
India is very important for us, as we have more than 25 million monthly active users in the region. With localisation of products and advanced AI tools, filters, stickers, templates and more, Picsart aims to grow the Indian community by empowering Indian creators to make the content they resonate with the most. We hope to see a constant flow of creativity from our users here, and will continue to provide India specific content, form partnerships with other Indian companies and listen to what our users in the region want. Picsart in association with Ventes Avenues has successfully worked with some notable brands in India like Tanishq, Amazon Prime, Myntra among others for brand engagement campaigns. We are looking forward to more brand collaborations and partnerships so that we can give our users the best user experience by creating new opportunities for content creation.
“With localisation of products and advanced AI tools, filters, stickers, templates and more, Picsart aims to grow the Indian community by empowering Indian creators to make the content they resonate with the most. We hope to see a constant flow of creativity from our users here, and will continue to provide India specific content”
How safe is your platform for women?
We want Picsart to be a safe place for everyone. We have a dedicated trust and safety team that works constantly to ensure everyone on Picsart feels safe, comfortable and free to express themselves creatively. According to a December 2020 Google survey, Picsart emerged as one of the top applications used by Indian women to enhance their images in India. According to the survey, women feel empowered when they show off their modified images and selfies.
What is the future of creative social platforms in India?
We believe the creative platforms of the future will make the line between inspiration and creation smaller and smaller, with all the tools, features and technology to support creation from ideation to finished product. That’s what we’re working toward every day with Picsart, introducing new features and advanced AI technology that makes professional level creativity as simple as a few taps.
As more and more people and businesses move online for everything from banking to education, shopping and even healthcare, easy to use digital creation platforms will be more important than ever.
Our recent partnership with Tanishq to increase brand engagement and awareness for its Utsaah Collection successfully garnering 25.84 million views is just the start to what the future holds for creative platforms in India.
Considering Indians’ love for mobile and apps, do you have any India-specific expansion plan?
India has been a very important market for Picsart, and we have seen tremendous growth in terms of usage and downloads in 2021. With our easily accessible and simple-to-use tools, we plan to continue empowering India’s socially active millennials and Gen Z’ers with creative editing tools that don’t require extensive training. We also plan to add more templates, stickers, and creative content centered around India and its people.
Also Read: “Video will always win over still pictures or audio content”
