Home Blog Page 1250

Tech NewsWrap: Lenovo Tab K10 launched in India… and more

0

Lenovo Tab K10 launched in India

Lenovo has unveiled another tablet in India – the Lenovo Tab K10. It comes with Active Pen stylus. A 10.3-inch FHD+ TDDI display has been given in this tab with a resolution of 1920 x 1200 pixels. It runs Android 11 and makes use of an octa-core MediaTek Helio P22T chipset, teamed up with PowerVR GE8320 GPU, up to 4GB RAM and up to 128GB storage. Along with this, users will get 7,500mAh battery. The Lenovo Tab K10 price starting from Rs 25,000. The company has launched it in two variants – Wi-Fi only and Wi-Fi + 4G LTE.

Oppo’s first foldable phone may launch next month

Oppo is working on its first foldable phone, which is expected to launch in November 2021. The company has not announced a launch event yet, but if the rumor is true, an announcement may be headed our way. In the report, some of the key specs have been revealed, but it is not clear what will the name of the device. The foldable phone will be launched in China and there is no information on whether it will be made globally.

Also Read: Zoook unveils FingerPad, a Bluetooth-powered multi-device keyboard with touchpad

OnePlus to launch new Bullets Wireless earphones in India soon

OnePlus is looking to launch a new pair of neckband-style earphones in India sometime next month. Tipster Abhishek Yadav suggests that OnePlus is aiming to launch its neckband-style wireless earphones – the OnePlus Bullets Wireless – in the country soon. It will come as an upgrade for the OnePlus Bullets Wireless Z that launched earlier last year. The upcoming OnePlus Bullets Wireless could come with features like quick switch, warp charge, sweat and water resistance, fast pair, among others. It should be compatible both Android and iOS and connect via Bluetooth.

Telcos seek 1 year extension for 5G trials

Telecom operators Airtel, Reliance Jio, and Vodafone Idea have requested the Department of Telecom (DoT) to provide one year extension for 5G trials. If the telecommunication companies agrees to this, it would push the auction of 5G spectrum to the second half of 2022. A year’s extension would mean 5G trials will continue till November 2022, and the sale would be held after that, says experts. The government has said it plans to hold the next auctions in the January-March quarter of 2022.

Zoook unveils FingerPad, a Bluetooth-powered multi-device keyboard with touchpad

0

French lifestyle brand Zoook has now introduced FingerPad, an ideal solution for those who wish to upgrade their work desk. The Bluetooth keyboard with touchpad is ultra-portable and hence can be carried along both at home and office.

The exquisitely designed and sleek Zoook Finger Pad is equipped with touchpad mouse function for Mac OS, Android as well as Windows while it is compatible with all Bluetooth-enabled tablets, smartphones, laptops and computers.

As many as three different devices, equipped with Bluetooth, can be paired at once with the keyboard. It essentially means users can toggle between three devices – including smartphone, iPad, Macbook etc. – without any hassle. Besides, there’s a cradle at the top for comfortably holding the connected devices. Its X-type Scissor Keycap structure adds to the style and durability quotient.

“With Zoook FingerPad, you can rest assured of never running out of power while working as it comes packed with a whopping 180mAh battery and you can work uninterrupted for more than 112 hours. In addition to it, the Bluetooth keyboard with touchpad offers a standby time of nearly two months following a charge of just two hours. You can also connect the device with supported television sets,” said Achin Gupta, Country Head-India at Zoook.

Having a selling price of Rs 2,999, the USB-powered wireless Bluetooth keyboard from the house of Zoook is up for grabs on Amazon. The launch comes just days after the brand introduced an all-new range of innovative compact soundbars – Melody Bar and Harmony Bar – that promise a truly immersive theatrical experience.

Top 5 Companies Offering WhatsApp Solutions for Your Business

0

Automation tools have emerged as technological advancements to reduce manual intervention, thereby helping businesses flourish. In contemporary times, WhatsApp automation tools are the preferred mediums for carrying out communication through prospective customers by AI-enabled chatbots. They help businesses reduce their operational costs, earn more revenue and also reduce customer issue resolution time. Additionally, these holistic platforms enable targeted communications and control content resulting in outcome-based exchanges.

According to a recent study, WhatsApp has around 2 billion active users worldwide. A report revealed by Nielsen showcased that 56% of consumers prefer messaging a business than calling customer service. Be it the healthcare sector, ecommerce platforms, or banking services, most of the sectors are presently using WhatsApp API. Here are top five companies that provide WhatsApp solutions for your business:

Whizard WhatsApp Solutions

WhatsApp automation tool has been developed to allow you the ease of doing business through the most famous cross-platform messaging app, WhatsApp. Whizard works in the direction to automate your Customer Service Processes & Lead Generation Strategy by linking with your CRMs, advertising software, and any other tools you use. It helps brands to save on their costs by cutting down the manual efforts by over 95%. The platform provides a customized solution to every client depending upon their preferences, requirements, and industry, whereas other competitors share an API/Dashboard which is common for most of the companies. Whizard extends its services to various businesses across sectors including retail, automotive, education, real estate, banking, hospitality, mobile operator, developer, marketer, advertising agency, or any organization that is in need of automating their WhatsApp response system.

Gupshup IP Messaging

Gupshup API helps you interact with your customers better. It is a conversational messaging platform that converts existing messaging workflows into rich conversational experiences. Both small and large businesses use Gupshup, to build conversational experiences across marketing, sales, and support. It provides a single messaging API for 30+ channels and uses AI, ML and analytics to understand and process human language inputs and give a response to the customer, thereby ensuring a smooth flow of communication.

Also Read: Redmi Note 11 Series to launch on October 28: Check full specs and price

Yellow AI

Yellow AI helps you get your own WhatsApp Business account to deliver a multi-channel experience to customers. This WhatsApp chatbot helps you deflect up to 65% of queries and reduces operational costs by 30%. Your customers can leverage payments by WhatsApp and choose from a wide range of pre-built payment getaways. It also suggests customers with relevant similar products which increase sales. It helps generate leads with its built-in AI-powered campaign manager as well.

Haptik

Haptik uses AI that puts customers first. It comprehends user intent and accordingly delivers contextual response solving problems. By using its drag and drop conversation studio, one can create intelligent virtual assistants (IVA) that are built to understand the industry and domain-specific context. Thus, addressing complex and specific customer problems, the company has an AI-powered voice assistant for ecommerce shopping.

Infobip

Infobip helps you build long-lasting relationships with customers through personalized messaging solutions. It helps you have deep customer engagement with secure personalized communications across SMS, RCS, email, voice, and WhatsApp. It encrypts contact information and gives customers anonymity with number masking. It helps you build customer journeys easily with drag and drop automated workflows and by creating detailed profiles to personalize customer communication. Its programmable language easily integrates various communication channels and modules into your business workflows.

It must be noted that WhatsApp is the most acclaimed application and an excellent medium for customer service. With its extensive reach and highly engaged user base, this service has exhibited 3-5 times more effectiveness than customer interaction based mediums. Therefore, WhatsApp marketing strategy helps in offering an exceptional customer experience. One can use chat to resolve customer queries or send updates about product and delivery tracking. The platform also enables businesses to reach out to their customers through voice calls and allows the integration of chatbots for a seamless shopping experience. Being a fast communication medium, you can be accessible to your customers anytime, anywhere with WhatsApp!

iQOO announces Android 12 Beta rollout

0

Bringing exceptional performance and revolutionary power, iQOO today has announced the rollout timeline of Android 12 Beta for its smartphones including iQOO 7, iQOO 7 Legend, iQOO Z3, iQOO Z5 and iQOO 3. With unparalleled performance, future-ready 5G capabilities, superb camera technology and strong hardware specifications, the iQOO smartphones are truly #FullyLoaded for the Gen-Z consumer. Taking the legacy forward of offering outstanding performance, users can enjoy enhanced smartphone experience in combination with Android 12 Beta.

Below is the rollout schedule for Android 12 Beta on various iQOO devices starting from:

  • End of Dec 2021 – iQOO 7, iQOO 7 Legend, iQOO Z3, iQOO Z5
  • End of Mar 2022 – iQOO 3

*This is the timeline of the roll-out plan and the Beta version will be released on a batch-by-batch basis.

iQOO always focuses on consumers and provides product portfolios that meet their diverse needs whether it’s performance, photography, design, 5G connection, or new advancements.

Also Read: Redmi Note 11 Series to launch on October 28: Check full specs and price

Redmi Note 11 Series to launch on October 28: Check full specs and price

0

The popular Chinese company – Redmi – is gearing up to launch its Redmi Note 11 Series on October 28 in China. The series will include Redmi Note 11, Redmi Note 11 Pro and Redmi Note 11 Pro Plus. Ahead of the launch, Xiaomi has also teased some of the features and specifications of Note 11 series while keeping other details under the wraps.

As per the leaked specifications, all three Redmi Note smartphones are said to come with a massive 5,000mAh batteries. The Redmi Note 11, Redmi Note 11 Pro, and Redmi Note 11 Pro+ has 120Hz displays and are also claimed to have MediaTek Dimensity range of SoCs with 5G connectivity. In addition to this, the specifications of these models may include up to 256GB of onboard storage.

The company has announced the launch of the Redmi Note 11 Series through Weibo. The event will be held on October 28 at 7 pm CST Asia (4:30 pm IST). Let’s take a look at the Redmi Note 11 Series specifications and price.

Redmi Note 11 specifications (expected)

The Redmi Note 11 is claimed to come with a 6.5-inch full-HD+ LCD along with a 120Hz refresh rate and a Corning Gorilla Glass Victus protection. The smartphone is also said to be powered by an octa-core MediaTek Dimensity 810 SoC, paired with up to 8GB of LPDDR4x RAM. In terms of cameras, it might come with a dual rear camera setup with a 50-megapixel Samsung JN1 primary sensor, a 2-megapixel depth sensor, and a 16-megapixel front camera. The Redmi Note 11 can be powered by a 5,000mAh battery with 33W fast charging support.

Redmi Note 11 Pro specifications (expected)

According to the leaked specifications, the Redmi Note 11 Pro will sport a 6.5 inch 120Hz Full-HD+ AMOLED display. It may feature an octa-core MediaTek Dimensity 920 SoC paired with up to 8GB of LPDDR4x RAM. Coming to the optics, the smartphone may come with a triple rear camera setup that may include a 108-megapixel Samsung HM2 primary sensor, an 8-megapixel Sony IMX355 ultra-wide shooter, a 2-megapixel depth sensor, and a 16-megapixel front camera. The smartphone is tipped to come with a 5,000mAh battery.

Also Read: Tiger Shroff to root for Indian gamers as World Esports Cup 2021 kicks off from November 25

Redmi Note 11 Pro Plus specifications (expected)

The top model of the Note 11 series – Redmi Note 11 Pro Plus – is said to sport a 6.67-inch 120Hz AMOLED display protected by Corning Gorilla Glass Victus. The smartphone can get MediaTek Dimensity 1200 processor coupled with 8GB LPDDR4x RAM and 256GB UFS 3.1 storage. In terms of optics, the Pro Plus variant would come with the same rear camera setup as the Pro variant. It may sport a 16-megapixel camera for selfies on the front. Further, it is tipped to get a 5,000mAh battery with a mighty 120W fast charging support.

Redmi Note 11, Redmi Note 11 Pro, Redmi Note 11 Pro Plus price (expected)

As per the rumors, the price of Redmi Note 11 will start at CNY 1,199 (approx. Rs 14,000) for the 4GB RAM + 128GB variant. The price of 6 GB RAM + 128 GB storage variant are said to be priced at CNY 1,399 (approx. Rs 16,400). There will be an 8 GB RAM + 128 GB storage variant, which will cost CNY 1,599 (approx. Rs 18,700). The phone would also come 8GB + 256GB model that are said to be priced at CNY 1,799 (approx. Rs 21,000).

In contrast, the 6 GB RAM + 128 GB storage variant of the Redmi Note 11 Pro may carry a starting price tag of CNY 1,599 (approx. Rs 18,700). It is also said to have an 8GB + 128GB option, which will cost CNY 1,799 (approx. Rs 21,000) and the top-of-the-line 8GB + 256GB variant at CNY 1,999 (approx. Rs 23,400).

The Redmi Note 11 Pro Plus will cost CNY 2,199 (approx. Rs 25,700) for the 8GB + 128GB variant. It is also said to have an 8GB + 256GB variant at CNY 2,499 (approx. Rs 29,200).

Tiger Shroff to root for Indian gamers as World Esports Cup 2021 kicks off from November 25

0

While the World Esports Cup 2021 (WEC ’21) is all set to showcase the best rivalries, star Bollywood actor Tiger Shroff will be cheering the Indian contingent as he announced his support for the Indian team and its gamers, competing for the title and the enormous prize pool of $100k. Apart from India, the tournament will witness participation of the best esports athletes from arch-rivals Pakistan and Nepal.

In a special video, the B-town action heartthrob came out in support of the Indian gamers and also welcomed the participants from Nepal and Pakistan as the South East Asia’s prestigious tri-nation esports tournament is scheduled to begin on November 25 with the top gamers competing in one of the most popular battle royal game, Free Fire. The Bollywood sensation will connect esports to the mainstream and WEC ’21 campaign #GameHaiToFameHai that encourages players to showcase their top game and get rewards as well as recognition in the industry.

“Esports has shown a great potential in India as well as globally. I’m really excited to cheer for the Indian gamers in this action-packed mega tournament and urge fans to join us, extending their support to the participants,” Tiger said.

This is not the first time Tiger has been involved with esports. The actor, who is known for his passion for sports and mixed martial arts and has a strong influence on the dynamic millennials and Gen-Z, was named as the brand ambassador for the 2021 Esports Premier League, which proved to a grand nationwide success.

Also Read: Oppo ColorOS 12 Review: Mature enough to take on the best

The event will be played over a period of three months, witnessing 33-plus days of live streaming on the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites.

After the initial regional qualification rounds, top-4 squads from each country will fight it out in the Grand Finals of the WEC ’21.

World Esports Cup Director Vishwalok Nath said, “Tiger cheering the Indian contingent will go to make the competition extra special and more exciting to watch out for. And not to forget the famous rivalry that has been so far a blockbuster in cricket and will now be seen in esports too which will test the ultimate strategies, coordination and tactical skills.”

With Infinix smartphones as the title sponsor, registration for the inaugural edition of the WEC ’21 will begin on Saturday (October 23) and the athletes and esports enthusiasts from the three regions can register themselves until November 23.

Oppo ColorOS 12 Review: Mature enough to take on the best

0

Handset maker Oppo has been quite choosy with its operating system ever since the introduction of ColorOS 7 in 2019. Targeting a global audience, it introduced a modern user interface and streamlined its design. Later, with the roll out of ColorOS 11 in 2020, Oppo started maintaining naming parity with Android versions – integrating a host of Google features, including the dialer and Android messages, as default out of the box, and offering a sleek new UI with plenty of customisability as well as a host of extras, such as all the privacy features from Android 11 as standard.

This year’s ColorOS build, which is unsurprisingly-dubbed ColorOS 12, further polishes Oppo’s software endeavours, bringing in an inclusive design, new customization options, exciting additions, all the latest privacy and security features from Android 12, and less bloatware out of the box. Without further ado, let’s get into the detail of ColorOS 12 and see how it performs.

Design and UI: Visually appealing

The first and foremost thing that you will notice about ColorOS 12 is its UI, which looks clean due to the increased spacing between elements. While a majority of the interface features a white layout (black if you switch to dark mode), there are bright colours throughout ColorOS to give it a good contrast. These changes will be instantly noticed in the Settings page. You’ll find less information density, larger text labels and the icons for each section housed in rounded bubbles with bright colours. These make the interface easier to read, decrease mess, and make it look more contemporary.

The similar thing can be said about the notification panel. Instead of using Google’s gigantic tiles, Oppo has gone on with the rounded icons with text labels beneath. The only alteration you’ll find is that the icons are larger, and the brightness slider is lumpy. The all-new ColorOS 12 is very inclusive in nature, as its user interface is available in 67 languages out of the box. These include over a dozen Indian languages. The handset maker has done a good job by localising fonts.

Customisation: An easy way to personalise your phone

ColorOS 12 stands out in terms of customisation, as the smartphone manufacturer has brought the ability to change the UI colours based on your phone’s background. However, it isn’t using Google’s Material You. Oppo says it didn’t have access to the feature in time for ColorOS 12, so it went ahead and made its own alternative. The feature is similar to how Material You’s colour extraction works in Android 12; every time you change your phone’s background, the colour picker will automatically select the dominant colour from the photo and use that system-wide.

There are a few new additions in always-on mode. You get four customizable modes that let you draw patterns or use a combination of text and custom images, and a new one for this year is Portrait silhouette. You can choose a selfie, and it will use machine learning to form a silhouette based on the outlines in the photo and set that as the background for the lock screen (and home screen as well). You’ll also find a battery-drain notification that shows up whenever ColorOS 12 detects high power draw, with the option to optimize battery use.

There are a few issues as well. The text labels for icons are set to Extra Large out of the box in the app drawer. So, they look nonsensically large and make the drawer look packed. To make the app drawer look normal, you’ll have to go into the Settings and adjust the size.

 

Features: Fun new additions

The all-new ColorOS 12 comes packed with a lot of features: some new and some upgraded with added functionalities. The Oppo’s 3-finger screenshot and translation, for instance, has now extended to the Smart Sidebar. Besides, there’s a new Background Stream option that pops up in the Smart Sidebar when you are watching any video on a streaming app such as Netflix, Amazon Prime, YouTube etc. This basically means that you can listen to the video in the background.

Although Floating Windows have been around for a while, in ColorOS 12 you can easily extend the size by merely dragging from the corner. And, you can drag and drop a photo from the Photos app into any compatible floating window. Android 12 features like the Conversation Widget and Quick Bubbles are also present. You’ll also get Accessibility Features that have been broken down into four easy-to-understand segments and the company has also included GIFs to make it easier to understand these features.

Among other features, there’s a new battery dashboard that gives you a better indicator of your phone’s power usage, new battery-saving modes, and a Phone Manager dashboard that makes it easier to manage storage, security settings, privacy options, and more. Last, but not the least, RAM expansion feature remains a part of the new ColorOS, with the feature allowing the user to increase the allocation by up to 7GB for increased performance.

System optimisation: Great for multi-tasking

In terms of system optimisation, the ColorOS 12 comes up with a new Quantum Animation Engine 3.0 that’s smoother than before, with dynamic scrolling actions and representational animations. While this is great for most tasks such as browsing the web and even multi-tasking, deeper inspection of the ColorOS 12 running device’s performance revealed the beta build of the software is probably not being able to fully harness the power of the powerful hardware at hand. There is less bloatware and these user experience changes make the all-new version of ColorOS feel more natural.

Conclusion: Quite mature

The new ColorOS software feels more refined and feature-rich than before, kudos to its design which is well-organised and cohesive. There is a host of useful additions and you’ll not feel like missing out on any of the features that Google rolled out in Android 12. In spite of being in the beta state, the operating system managed to deliver smooth and lag-free experience. ColorOS 12 feels quite mature, and with it, Oppo can deliver an UI, which is on par with best Android phones.

Tech NewsWrap: Koo reaches 15 million user base… and more

0

Koo reaches 15 million user base

Koo’s user base has touched about 15 million mark. The homegrown microblogging platform saw a massive growth in its user base when Union ministers and various government departments in India endorsed the app – it is an Indian microblogging platform and an ambitious rival of Twitter. The popularity of the app has soared phenomenally with as many as 5 million users added in just the last quarter alone, said co-founder Aprameya Radhakrishna.

Redmi Note 11 launch on October 28

Xiaomi’s sub-brand Redmi announced it will launch the Note 11 series on October 28 in China at 19:00 local time (4:30 PM IST) and the event should be live-streamed on the company’s China website. The Redmi Note 11 lineup is expected to have three variants; the Redmi Note 11, Redmi Note 11 Pro, and Redmi Note 11 Pro+, which will offer high-end features compared to the other two variants. The specifications about the latest budget device have already leaked online.

Also Read: Noise Sense Bluetooth Neckband launched at Rs 1,099 with extended 25-hour playtime

Clubhouse to soon let users pin links to top of rooms

Clubhouse will soon let users to share outside links. In addition, it will allow users to monetize their work on the popular social networking app. The changes will arrive both on Android and iOS platforms on October 27. Paul Davison, Clubhouse CEO and Maya Watson, global head of marketing told The Verge that a new pinned links feature will be rolled out that will allow moderators to place outside links at the top of a room. These links would direct listeners to whatever moderators want, including a news article, or a podcast.

Rajinikanth to launch country’s first voice-based social media app dubbed Hoote

Rajinikanth is all set to launch a special social media app. The superstar will launch what is said to be the country’s “first voice-based social media platform”. The actor himself said that he will be launching the “first of its kind” app in his own voice. The app Rajinikanth is about to launch, is very much different, it is voice based. What is noteworthy is that Rajinikanth will launch the app that has been created by his daughter Soundarya Vishagan. He revealed that Soundarya, by “her independent efforts, has pioneered the making of a very useful app for people called Hoote.”

Noise Sense Bluetooth Neckband launched at Rs 1,099 with extended 25-hour playtime

0

Lifestyle brand Noise has announced the launch of its latest neckband – Noise Sense. Originally priced at Rs 2,499, the neckband will initially be available at a discounted launch price of Rs 1,099. Customers can buy the latest audio device from Noise’s official website, or from Amazon.

Noise Sense is equipped with InstachargeTM technology, allowing users to charge 8 hours of battery within 8 minutes. The latest device comes with a total playtime of 25 hours, to give Noisemakers an uninterrupted and seamless audio experience at all hours during the day.

Designed to empower users with the ability to multitask, Noise Sense is the perfect match for those who prefer comfort, style, and crystal-clear audio quality all at once. It will be available in two classic colours – Black and Blue. The neckband is equipped with Bluetooth 5.0 pairing and will come with a Type C USB cable for easy connectivity and charging. The earbuds of Noise Sense are designed with a 10 mm size driver to provide a comfortable, no-fuss grip in the ear. The device will also come equipped with IPX5 water resistance to allow for greater product life and prevent water related damage. Adding on to the user’s seamless experience is Noise Sense’s powerful voice assistance control and call vibration alert through which you can never miss an important call once your earphones are connected.

Also Read: WareIQ introduces Shipment Tracking Platform for D2C customers

Gaurav Khatri, Co-founder, Noise, said, “We’re pleased to add another powerful and affordable Bluetooth neckband to our portfolio of audio products. Noise Sense is equipped with remarkable features, including an extended 25-hour battery life, seamless voice assistance and more to allow Noisemakers to enjoy a superior audio experience. Its sought-after features make it a steal deal for those looking for advanced audio quality and style in one go. The launch is a part of our efforts to listen to the needs of our customers and come up with products that matter.”

Festive season: Tech to play a significant role in branding, advertising

0

Year on year, advertisers work around different marketing strategies to benefit from the festive season. And this year is going to be no different. Over the last two years, the pandemic shook the world and rocked festive advertising to sleep. However, as the festive season nears, consumers begin to take refuge in shopping, and brands are more ready than ever to leverage the event. For any Indian shopper, the festive season is a much-awaited period. And since the pandemic has eased a bit, people are finding ways to indulge and celebrate. So, along with lucrative offers and attractive discounts, the festive season around the corner also has a few in-store opportunities for marketers.

From hand-held gadgets to home appliances and electronics, tech brands never cease to make the best of India’s festive season sales through effective marketing spending. Tech brands have always looked beyond a traditional media strategy, penetrating deeper through various marketing channels. From radio jingles to ads on video streaming platforms, tech brands leave no stone unturned to reach consumers. Tech giants are harnessing the power of the digital marketing mix to utilize the open internet to its fullest potential, allowing them to engage potential customers at every turn of their buying journey. In addition, the popularity of upper-funnel formats such as music streaming and OTT channels can offer a more personalized approach to spreading awareness about the festive season promotions.

“Tech giants are harnessing the power of the digital marketing mix to utilize the open internet to its fullest potential, allowing them to engage potential customers at every turn of their buying journey”

Why do tech players need to advertise aggressively?

It is almost after two years since the pandemic has alleviated and given people room for celebration. A majority of the population is looking forward to around-the-counter festive season sales and with more and more people intending to add some gadgets in their carts. There is no better opportunity than the festive season to establish brand loyalty, and since India has always witnessed a trend of brand switchers as most Indians do not hold any strong perception of the brands they purchase from. Moreover, the festive season is favourable for tech brands to set foot in the market as more and more customers are keen to learn and experiment with new brands.

Tech brands with rewarding offers engage both brand switchers and brand loyalists. Consumers today are well-informed and have a wide array of choices available at their disposal. The presence of a wide variety lures brand loyalists to different brands, and exciting deals during the festive season add a cherry on the top.

Electronic appliances, hand-held gadgets, and fashion have topped the list of categories consumers will spend in the festive season. We have seen how tech brands aggressively market themselves through exciting deals during Big Billion Days and Great Indian Festival.

The consumer demand during this period surges as many people intend to make small and big-ticket purchases. According to a survey, more than 50% of the people surveyed are comfortable shopping at both offline and online stores. This year, with more and more tech brands relying on diversified marketing and branding strategies, we will see three times more sales across electronics, smartphones, laptops, and home appliances during the festive season.

Sahil Chopra-iCubesWire

The author, Sahil Chopra, is Founder and CEO, iCubesWire.