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Western Digital unveils UFS 3.1 flash memory for new generation of 5G smartphones

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US-based data storage solutions provider Western Digital has come up with its second-generation UFS 3.1 storage solution for 5G smartphones. The new Western Digital iNAND MC EU551 delivers the high-performance storage consumers need to be able to use their phones for emerging applications like ultra-high-resolution cameras, AR/VR, gaming and 8K video, it said in a statement.

IDC expects 5G smartphone shipments to account for more than 40% of global volume in 2021 and grow to 69% in 2025. As networks continue to expand available bandwidth and offer lower latency to enable new user experiences, Western Digital’s iNAND solutions deliver the high-capacity, high-performance embedded storage needed to power these new applications.

Emphasizing the data surge on smartphones, Jaganathan Chelliah, Director, Marketing – India, Western Digital, said, “The COVID-19 pandemic has impacted consumer habits drastically. The new normal hastened the Indian consumers and businesses to adopt digital technologies. Consumers have increased dependence on gadgets to maintain continuity in their personal and professional lives. With the advancement in technology like high-speed cellular networks, sensor innovation and AI, we are observing a growth in the average capacity in smartphones. This is registering the need for higher performance to handle new multimedia capabilities like creating video content, and accessing OTT platforms, via smartphones. To power these emerging data-rich applications, our UFS 3.1 iNAND solutions offer high-capacity and high-performance embedded storage, that can enable faster streaming and improved experiences for users.”

Khalid Wani, Director, Sales – India, Western Digital, said, “The last 15 months have changed the entire content consumption landscape drastically, especially for smartphone users. A deluge of data is being created and consumed, the majority of it through mobile devices, leading to the requirement for high-capacity embedded storage, which also delivers high performance and ensures faster data access. The first-ever iNAND MC EU551 mobile storage device, built on the latest flash-based UFS 3.1 platform promises to deliver improvement in read and write performance, faster application launch time and reduced boot-up time, giving consumers a better workload experience.”

The iNAND MC EU551 mobile storage device is the first product built on Western Digital’s new UFS 3.1 platform, first announced on May 26 at the company’s Flash Perspective event. Leveraging faster NAND, a faster controller, and an improved firmware design, the iNAND MC EU551 delivers the following improvements over the previous generation, with up to:

  • 100% improvement in random read performance and up to 40% on random writes, to help support mixed workload experiences like running multiple applications simultaneously
  • 90% improvement in sequential writes to help realize the new 5G and Wi-Fi 6 download speed potential. This gives consumers a better experience when streaming rich media files such as 8K video, as well as improved performance for applications like burst mode photography
  • 30% improvement in sequential reads lets applications launch faster with shorter boot-up time, and enables faster upload speeds

The device is designed to meet the JEDEC UFS 3.1 specification requirements and uses the latest Write Booster technology based on Western Digital’s 7th generation SmartSLCTM. It also features Host Performance Booster version 2.0, further combining the latest advancements in the standard.

The iNAND MC EU551 is the latest addition to the iNAND family, which has been used by all major smartphone manufacturers around the world for more than a decade. As part of its work in the mobile ecosystem, Western Digital continues to work with leading system on SoC designers to qualify its UFS 3.1 solution for smartphone reference designs that offer a pre-tested solution for manufacturers to integrate.

The Western Digital iNAND MC EU551 UFS 3.1 embedded flash drive (EFD) is sampling now with volume availability planned in July. The storage solution is available in 128GB, 256GB, and 512GB capacities.

Virtual nutrition coach Fitza officially gets launched in the market

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Virtual nutrition coach Fitza paved its way into the digital fitness market on June 22. It’s a one-of-a-kind mobile application conceptualized to touch the lives of people through holistic health and nutritional wellbeing, leveraging modern technology. Available on both Google Play Store and Apple App Store, the app is free to download now. Also, the app is offering a two-week free trial plan, to let the users begin their journey of healthy transformation.

A human-centered, AI-powered mobile application, Fitza is deeply rooted in delivering personalized and sustainable nutrition plans based on age-old practices, user likes and dislikes, grandma recipes and natural homemade remedies with proven outcomes and most importantly, addressing immunity building. It adapts to your body type i.e., body prakriti and doshas and intelligently changes your meal plan to drive meaningful results.

“With the inspired intention to restore wellbeing and wholeness in the social environment and emphasize preventive healthcare, this one-of-a-kind mobile app is conceptualised and developed with the intelligent features that retrieve nutritional abundance and magnify lifestyle progress,” said Nikhil Behl, CEO and Co-founder, Fitza.

“Fitza is an important step in integrating nutrition care into the care delivery ecosystem and certainly in terms of empowering people with the knowledge of nutrition,” said Sir Dr. Huzaifa Khorakiwala, CEO at Wockhardt Foundation. “We feel proud partnering with them in their mission to make nutrition advice easily accessible and very affordable,” he said.

“The application reveals powerful and natural healing diet plans and simple healthy living techniques, solemnly designed to bridge the nutrition gap while accommodating every body type with their personal delicacy preferences,” said Shweta Shah, a celebrated nutritionist and Co-founder, Fitza.

Vivo to roll out V21e in style with first of its kind Instagram launch

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Smartphone brand Vivo today said that it will launch its design and camera focused V21e in a never done before format on Instagram. The one of its kind launch will have leading influencers including Ayush Mehra, Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli and a few more walking the ramp while revealing the best in class features of the new V21e.

Nipun Marya, Director Brand Strategy, Vivo India, said, “Staying indoors most of the time has altered consumption patterns, large part of modern-day smartphone users has shifted to digital platforms like Instagram for content consumption. At Vivo, we always aim to cater to the evolving needs and passions of our consumers and for the launch of our upcoming Vivo V21e, we are delighted to partner with popular influencers to unveil the product on a leading social media platform like Instagram.”

This will be the first time when 9 premium CAT A influencers will be walking the ramp and revealing one feature each in a fashion ramp setup.

Recently, Vivo announced star cricketer Virat Kohli as the Camera Xperience Officer and will be seen across the marketing campaign of Vivo V21e.

Truecaller appoints Helena Svancar, Annika Poutiainen as new board members

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Telephone search engine and caller ID service Truecaller has announced the appointment of Helena Svancar and Annika Poutiainen as new board members. Helena and Annika join with extensive experience from leading positions within governance, finance and telecommunication.

“We are delighted to announce that Annika Poutiainen and Helena Svancar have been elected to join True Software Scandinavia’s (“Truecaller’s”) Board of Directors. The rising problem of fraud and unwanted communication have accompanied digital growth as the smartphone continues to be the gateway to the digital economy, creating nuisance, mistrust and hindering economic activity. We are proud to say that Truecaller is an essential part of everyday communication for over 250 million active users and half a billion downloads since launch. These new board appointments will support Truecaller on our vision to make tomorrow’s communication smarter, safer and more efficient,” said Nami Zarringhalam, Chairman of the Board at Truecaller.

Annika Poutiainen serves as a member of the Listing Committee Nasdaq Helsinki, the advisory board of Unzer Group GmbH and the board of Airtel Africa plc. Annika has previously been chair of the Council for Swedish Financial Reporting Supervision, head of market surveillance at Nasdaq Nordics, head of unit at Finansinspektionen (Swedish Financial Supervisory Authority), member of the consultative workgroup of the committee of corporate governance within the European Securities and Markets Authority, Esma, and member of the Swedish Securities Council.

Helena Svancar has close to 20 years of experience from investment banking in London, New York, and Stockholm. She is currently the Head of M&A at Ericsson and responsible for the company’s M&A strategy, and the corporate ventures business. Prior to joining Ericsson in early 2018, she spent 18 years in investment banking, the last ten years with Deutsche Bank in London where she was Head of Corporate Finance, Nordic Region. Her other professional experience includes Rothschild and SEB Enskilda. Today, Svancar is a board member at Hoist Finance.

Paytm introduces Health and Wellness Store, integrates top health-tech apps on its platform

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Leading digital financial services platform Paytm today rolled out its dedicated Health and Wellness Store for search, discovery and ordering of COVID-related products and services across top Indian health apps to fight the pandemic. Users can now seamlessly avail the services of different health apps without downloading them, said Paytm in a statement.

Paytm’s Mini App store now gives users one-click access to a large selection of health supplements, essential vitamins, immunity boosters and ayurvedic medicines through top health tech platforms including 1mg, Netmeds, Apollo 24×7, DocsApp/Medibuddy, Zyla, Mfine and Credihealth among others. Through the integration of these apps, Paytm is helping users search and book doctor consultations, pathology services, buying medicines, immunity boosters, and opting for health insurance among other pandemic essentials.

The company also recently launched the Vaccine Finder and Booking service on the app. Through the same, Paytm users can search, discover and also book their vaccination slots for both Covaxin and Covishield at the nearest centre through the Paytm app. The service is helping Indians seamlessly book vaccination slots and gain immunity.

“During these unprecedented times, we want to ensure that everyone has all the means and services at hand for their health and wellness. Therefore, we are giving access to all health-related services at one place to bring more convenience for our users, who then do not have to step out either for doctor consultation or buying medicines and stay safe at home,” said a Paytm spokesperson.

Airtel ropes in Amrita Padda as Chief People Officer

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Telecom major Airtel today announced the appointment of Amrita Padda as Chief People Officer with effect from October 1 this year. She will report to Gopal Vittal, MD and CEO, Bharti Airtel.

In her new role, Amrita will be responsible for Airtel’s People strategy as the company transforms into a digital services provider of choice.

Gopal Vittal said, “I am delighted to welcome Amrita to Airtel. Our People and culture of empowerment are our biggest strengths that enable us to deliver world-class experiences to our customers. I am confident that Amrita will add immense value to Airtel’s exciting journey, help build new capabilities and ensure the company continues to be a magnet for top talent from across the world.”

Amrita has a work experience of over two decades with Hindustan Unilever, where she has handled the entire spectrum of Human Resources roles. Most recently, she was the Chief People Officer for Unilever Marketplace, their newly set up global business unit to transform Distributive Trade. In the past, she has also led Human Resources for Unilever Philippines and for their Global Procurement function. She has strong expertise in leading Human Resources transformation projects globally and has been a pioneer of new initiatives at Unilever.

Amrita takes over from Samit Deb, who has decided to pursue entrepreneurial opportunities outside of Airtel. “I would like to thank Samit for his contribution to Airtel and strengthening our People practices. On behalf of everyone at Airtel, I wish him the very best in all his future endeavours,” added Gopal Vittal.

Cybersecurity startup InstaSafe honoured as a winner in Deloitte’s APAC Technology Fast 500 List

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Homegrown cybersecurity solutions provider InstaSafe Technologies has been recognised among the 100 fastest technology companies of Asia by Deloitte APAC Technology Fast 500, with an astounding 574% 3 year growth.

This Technology Fast 500 index is an annual ranking of the fastest growing Asia Pacific companies in the hardware, software, communications, media, life sciences and clean technology industries. Awardees are selected for the Technology Fast 500 ranking based on their percentage of fiscal year revenue growth over three years.

Focused on simplifying the massive challenge of secure access that most companies face, InstaSafe has come up with security solutions that leverage the concept of “Never Trust, Always Verify”, and serve to replace the obsolete, vulnerability-ridden security setups that many companies still use.

Sandip Kumar Panda, CEO, InstaSafe Technologies, said, “Being recognised as Asia’s fastest growing high impact cybersecurity startup is a cognisable achievement. Success in the cybersecurity sector requires a special mix of innovation, creativity and leadership, and with our top-of-the-line remote access solutions that have helped hundreds of companies in maintaining business continuity in these difficult times, we have managed to live up to the expectations. With our constant growth over the past three years, we have proved that we have everything to create and sustain success and our ranking describe it all”

InstaSafe Technologies is pioneering Zero Trust Secure Access and Crowdsourced Security Solutions in India. The startup expanded its existing customer base multi-fold and a cloud traffic surge of 25x with users, adding more than 1,20,000 end users, amidst the COVID crisis. Today, InstaSafe serves customers across 20+ countries and organisations across verticals, from governments, enterprises and MSMEs, to leading startups.

Instasafe is also recognized as one of the 5 startups listed by the Ministry of Electronics & Information Technology (Meity) and Data Security Council of India (DSCI) for creating a secured work environment at home, and has been recommended by Gartner and IDC as a preferred solution for crafting a remote work strategy, along with Microsoft and Google Cloud.

VingaJoy GVT-298 Junior Tower Bluetooth speaker launched at Rs 2,999

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Domestic mobile accessory brand VingaJoy has launched the GVT-298 Junior Tower Bluetooth speaker priced at Rs 2,999 in India. The speaker comes with an elegant design and premium look and offers USB playing for ease.

It is compact and lightweight, thus it’s is ideal to be carried along. Designed for music lovers, the VingaJoy GVT-298 is a real treat with a powerful combination of crystal-clear high-quality sound and long-lasting battery life. The speaker is available in 3 different colours.

This new speaker comes with the latest Bluetooth v5.0 and the it can be connected to Bluetooth devices within 11 metres of range. It is backed by a 1,200mAh battery which is rechargeable and delivers up to 5 hours of music playing. It is compatible and can easily be paired with iPhone, Android devices, and laptops as well.

This speaker has multiple pairing mode options, such as FM Radio/Aux/TF Function and USB playing. The Junior Tower VingaJoy Bluetooth Speaker is a hassle-free companion for your parties or leisure time.

Lalit Arora, Co-Founder, VingaJoy, said, “We are extremely happy to expand our Bluetooth speaker portfolio with the launch of our Junior Tower Bluetooth Speaker. It is specially designed keeping in mind the music requirements of the millennial. The Bluetooth speaker looks good, sounds great and is enriched with features that suit the expectations of our customers.”

The VingaJoy GVT-298 Junior Tower Bluetooth Speaker will be available at retail stores as well as online platforms.

Xiaomi brings in Mi 11 Lite with slim design, 90Hz AMOLED display

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Xiaomi today launched an affordable variant of Mi 11 smartphone in India, called Mi 11 Lite, which debuted globally in late March. Whereas, the Mi 11 was launched as a flagship Mi-series phone in December in the international market. Although Xiaomi did not bring the Mi 11 to the Indian market, it preferred to launch the Mi 11X series in April.

The Mi 11 Lite has been launched in a 4G version and there’s also a possibility of its 5G model, if it sees demand from customers in India. The highlight of this smartphone is its thin design that is touted to be the world’s thinnest at 6.8mm and lightest of all the smartphones launched in 2021 so far — at 157 grams of weight, as per reports.

In terms of specs, the Mi 11 Lite sports a 6.55-inch full-HD+ (1,080×2,400 pixels) AMOLED 10-bit display with 20:9 aspect ratio and 60Hz as well as 90Hz refresh rate options. The display also comes with 240Hz of touch sampling rate and has a Corning Gorilla Glass 5 protection on top. The smartphone runs on MIUI 12 based on Android 11 and has an octa-core Qualcomm Snapdragon 732G SoC, along with Adreno 618 GPU and up to 8GB of LPDDR4X RAM. The Mi 11 Lite has 128GB of UFS 2.2 storage as standard that is expandable up to 512GB via microSD card.

For photography, the Mi 11 Lite features a triple rear camera setup that houses a 64MP primary sensor, with an f/1.79 lens. The rear camera setup also includes an 8MP sensor with an f/2.2 ultra-wide lens that has a field-of-view (FoV) of 119 degrees, along with a 5MP sensor with an f/2.4 telephoto lens. There is also an LED flash for supporting low-light shots. Further, the camera setup supports up to 4K video recording at 30fps frame rate. The Mi 11 Lite flaunts a 16MP selfie camera sensor at the front, with an f/2.45 lens.

The smartphone is backed by a 4,250mAh battery, which supports 33W fast charging. On the connectivity front, it includes 4G LTE, Wi-Fi 802.11ac, Infrared (IR), Bluetooth, GPS/ A-GPS, and a USB Type-C port. Sensors on board include an accelerometer, ambient light, gyroscope, magnetometer, and a proximity sensor. There are also dual speakers with Hi-Res Audio support.

As for prices and availability, the Mi 11 Lite comes with a price tag of Rs 21,999 for the 6GB RAM+128GB storage variant. It also comes in an 8GB RAM+128GB storage configuration that is priced at Rs 23,999. The smartphone comes in Jazz Blue, Tuscany Coral and Vinyl Black colour options. The phone will go on pre-orders from June 25, 12pm through Flipkart, Mi.com, Mi Home stores, and other retail channels, with its first sale scheduled for June 28. Customers pre-ordering the Mi 11 Lite will get a Rs 1,500 discount. There is also an additional discount of up to Rs 1,500 for customers purchasing the phone using an HDFC Bank card.

During the virtual event, the Chinese smartphone maker also launched the Mi Watch Revolve Active smartwatch in India, which comes with a price tag of Rs 9,999.

Zoook comes up with complete range of innovative Type-C hubs

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After offering a slew of audio and gaming products and accessories, French lifestyle brand Zoook has now introduced a complete innovative range of Type-C hubs that solves multiple purposes. The range includes C-HD4K – Type C to HDMi Adapter, C-Hub i4 CompuMate – Multi-Point Adapter for type C devices, C-Hub i5 CompuMate – 5 in 1 USB C Hub, C-Hub i8 Compumate – MultiPoint Adaptor for Type-C Devices and C-L1000 – USB C to Gigabit Ethernet Adaptor. All the products are available on Amazon.

C-HD4K, the Type C to HDMi Adapter, is a small wonder that can enable up to 3000 times plug and play. Packed in a unique ergonomic design, the hub is laced with an LED indicator. C-HD4K ensures 4K HD resolution and requires no additional driver or software. It allows you to present your laptop screen on TV. C-HD4K is priced at Rs 1,199.

C-Hub i4 CompuMate is a 4-in-1 C-Hub that can connect up to four different gadgets to a laptop. The hub has four ports for the purpose – a USB 3.0 at 5Gbps superspeed, a Type C Port, an HDMI at 4K/60FPS and a VGA 1080P Ultra HD. One can enjoy full-speed pass-through charging with a cable supporting 87W. Its innovative HDMI output lets stream vivid 4K Ultra HD media to larger monitors, projectors, HDTVs and other devices. C-Hub i4 CompuMate is priced at Rs 2,099.

C-Hub i5 CompuMate is a 5-in-1 USB C-Hub with which five devices can be connected. It comes with USB-A (data only), HDMI and total SD card functionality. One can transfer movies, music, and more in just seconds with 5Gbps transfer speeds. An easy plug and play device that fits all type of laptops with Type C ports, it is portable enough to take on the go. C-Hub i5 CompuMate is priced at Rs 1,899.

C-Hub i8 Compumate is a multiport adaptor for Type-C devices equipped with 60W power. The USB 3.0 port delivers a super-fast 5Gbps data transmission while the USB 2.0 hub delivers 480 Mb/s data transmission. The Ethernet adapter further has a port for HDMI connectivity, and comes with an SD/TF memory card reader. If one is looking to expand the functionality of a laptop, C-Hub i8 Compumate is the best hub of its kind. It is priced at Rs 2,599.

C-L1000 Gigabit Ethernet Adaptor functions on a plug and play mechanism and comes with features such as over heat protection, short circuit protection and automatic voltage regulation. With C-L1000 comes 1Gbps high-speed internet and a whopping 5Gbps fast-data transfer speed. The adaptor is compatible with Type C laptops. Weighing just 13 grams, the adaptor is equipped with a key chain holder as well. C-L1000 is priced at Rs 1,199.

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