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Bharti to invest an additional $500m in OneWeb

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London-based satellite communications company OneWeb has secured further fund-raising on the anniversary of the successful bid by UK Government and Bharti Global to purchase it from US Chapter 11 to bring its total funding to $2.4 billion.

OneWeb has completed its transformation with the exercise of a Call Option by Bharti to invest an additional $500m into the company.

The announcement comes as OneWeb prepares for its eighth launch on July 1 (tomorrow), delivering highly anticipated and strategically valuable Arctic region coverage down to 50 degrees latitude.

The Call Option is expected to be completed in the second half of 2021, subject to regulatory approvals. On completion of the Call Option and with Eutelsat’s $550m investment, Bharti will hold 38.6%. The UK Government, Eutelsat and Softbank will each own 19.3%.

The final shareholding structure may alter to the extent a member of the shareholders’ group chooses to exercise a part of this call option.

On completion, OneWeb will have secured $2.4bn of equity investment, with no issued debt.

Sunil Bharti Mittal, the Indian telecom tycoon who happens to be the Executive Chairman of OneWeb, said, “OneWeb represents a unique opportunity for investors at a key moment in the commercialisation of Space. With its Global ITU LEO Spectrum priority, Telco partnerships, successful launch momentum and reliable satellites, OneWeb is ready to serve the vital needs of high-speed broadband connectivity for those who have been left behind. Nation states can accelerate their universal service obligations, Telcos, their backhaul and Enterprise and Governments can serve remote installations.”

Rt. Hon Kwasi Kwarteng, MP, Secretary of State, BEIS, said, “Today’s additional $500m investment in OneWeb by Bharti marks yet another vote of confidence in the company from the market. It’s clear that investors see a strong future for this incredible, cutting-edge company and a robust commercial case for investment.” He added, “The Government’s equity stake in OneWeb not only allows the UK to deploy low Earth orbit technology, but will put our country at the forefront of the small satellite market which is set to rapidly expand over the years ahead.”

Neil Masterson, CEO, OneWeb, said, “The completion of our funding puts OneWeb in a powerful position. We have significantly lower entry cost of any LEO. We benefit from $3.4bn of pre-Chapter 11 investment by the original shareholders, making new OneWeb a three-times lower cost Constellation. With the forthcoming launch, we will have completed 40% of our network. We are intently focused on execution and just ten more launches will enable us to deliver global coverage. Investors have backed the extraordinary efforts of the OneWeb team to deliver more of the global connectivity the World needs.”

Infinix unveils dual colour-changing concept smartphone with 160W fast charging

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Team My Mobile
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Infinix has announced its first concept smartphone that pushes the boundaries of innovative technologies and creative aesthetics to drive the future of smartphone designs forward. The Infinix Concept Phone 2021 combines the first dual colour-changing back cover and 160W fast charging technology, enhanced with 50W wireless charging, security protection mechanisms and new temperature control capabilities. Infinix is developing the next generation of accessible device features that consumers want, setting the tone for a new wave of commercially available smartphones.

“While many emerging features in the market today are expensive and unobtainable for the everyday consumer, Infinix is committed to offering consumers innovation at an attainable price,” shares Jessy Zhang, Senior R&D Manager of Infinix Mobility. “Creating valuable technology is the driving force behind the Concept Phone 2021. With Infinix being one of the most popular smart device providers among young people in emerging markets, our smartphones redefine productivity and efficiency and are a gateway to the future of digital life,” adds Zhang. Infinix will continue to develop and refine the technology showcased in the Concept Phone, so it can be implemented in future Infinix devices.

Infinix Concept Smartphone

The stunning Infinix Concept Phone 2021 combines electrochromic and electroluminescent technology to create the industry’s first dual colour-changing back cover, using light as the medium and electric field as the process. When there is an incoming call, the back of the smartphone changes between silver gray and light blue. When charging, it will change colour and flash in the middle of the device.

The concept phone uses ultra-thin, energy-saving and transparent solid electrochromic film (SECF) combined with an electroluminescence (EL) film. Infinix’s EL light emitting film opens the door for future developments with colour changing smartphones that have never been seen before.

To achieve 160W fast charging and 50W of wireless charging, Infinix integrates its Ultra Flash Charge (UFC) technology, Innovative Super Charge Pump, 60 security protection mechanisms and an 8C battery cell that enable the smartphone’s 4,000mAh battery to be fully and safely charged in 10 minutes.

The innovative Super Charge Pump is integrated with four high conversion charging chips that support high power conversion. This enables the smartphone to reach 98.6% charging conversion efficiency while avoiding overloading and overheating caused by large currents. Using 20 temperature sensors and intelligent control algorithms, the Infinix Concept Phone 2021 cleverly monitors the temperature while charging and adjusts the charging power to keep the smartphone under 40 °C/104°F. Infinix also collaborated with the world’s leading battery manufacturers to develop a new 8C battery cell that reduces more than 18% of internal resistance in comparison with a 6C battery and produces less heat.

Infinix-Concept Smartphone

Additionally, the added security protection is triggered during abnormal scenarios – such as high temperature, increased voltage, electromagnetic interference and more – to ensure the safety of the smartphone’s system.

The Infinix Concept Phone 2021 improves the 6.67-inch AMOLED display with the addition of an 88° limit radian that forms a perfect surface using 3D glass. Users are able to capture eye catching photographs with the phones’ intuitive AI-powered triple lens module comprising 64MP main lens, 120° ultra-wide angle lens and a telephoto lens that can achieve up to 60x digital zoom. The smartphone is also equipped with a 32MP front-facing camera for visually appealing selfies.

Other key features of the Infinix Concept Phone 2021 include:

  • A 64-bit octa-core processor with two performance core ARM Cortex-A76 and six power-efficient core Cortex-A55 CPUs clocked at 2.05GHz and 2GHz respectively. One of the fastest GPUs, the ARM Mali-G76 MP4(-900 MHz). Memory storage of 128 GB and 8GB RAM.
  • Android 11: The Android 11 software integrated into the Infinix Concept Phone 2021 incorporates a new power button menu, communication features and a notification history to further streamline the smartphone experience.

Firework comes up with open web livestream, shoppable videos for brands

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Team My Mobile
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Firework is the world’s fastest growing short-video platform for publishers and businesses on the open web. Their open web initiative will now empower businesses and brands to sell their products through shoppable videos and livestream. Firework has launched their livestream and shoppable video capability with India’s first livestream sale on June 30 at 2 PM that will showcase more than 15 brands across various categories offering massive discounts and giveaways.

Firework is ubiquitous with their open web presence, drawing more than 100 million unique viewers each month in India alone and over 300 million globally. Now with their unique livestream and e-commerce capabilities, brands will be able to build their ecommerce ubiquity based on Firework’s open web shoppable videos debut.

With Firework’s livestream and shoppable videos, brands or ecommerce platforms can host a livestream and sell products on their own website.

Sunil Nair, CEO, Firework India, said, “There is a significant shift in the way people across the globe and India shop today. The pandemic influenced irreversible change in consumer habits and online shopping have replaced brick-and-mortar stores. However, for consumers a ‘serendipitous store – like’ shopping experience is what is missing from online shopping. Brands which are able to effectively offer the joy of brick-and-mortar shopping to an online shopping experience, will emerge as the winners in this space.”

Firework Livestream

Firework’s livestream commerce solution will bring a superlative shopping experience to their partner brands and will change the way consumers are buying online now. Firework shoppable video experience will be available for users to try out on June 30.

Some of the largest brands worldwide have recognised the power of livestream sales. Samsung, Adidas, Tommy Hilfiger and Aldo, to name a few, have brought in a step change in the way they are engaging with their audiences and selling online. In fact, this market is growing at a CAGR of 28% globally and is expected to be a 247 billion USD market by 2027.

Firework is at the forefront of these innovations and Firework’s ‘in video’ commerce initiative brands can livestream content and influence purchase without really having to intrude into the viewers experience.

Nair further said, “It was essential for us as a business tool to make it easier for the brands to harness the advantages for mobile vertical videos, e-commerce and livestream coupled with the unlimited reach on the open web. Hence, brands can enable these with a simple integration rather than exhausting critical resources in developing this capability.”

“With ecommerce becoming hygiene, competition will only be a click away, delivering a superlative online shopping experience will be the single most important driver in the success of a brand. With Firework’s shoppable video and livestream capability, the brands will be able to add that all important ‘shopping experience secret sauce’ for their users,” he added.

With leading global brands already raking in billions through livestream shopping, this trend will see a lift-off in India as well. With a potent mix of shoppable videos and livestream, brands will not only be able to build that differentiator, but also pandemic-proof their business by driving immersive engagement through Firework’s livestream shopping capabilities.

Firework has an enormous partner network that includes publisher partners like Google, Airtel, Jio, Vi and leading traditional platforms and apps. Firework’s shoppable videos initiative will not be bound by the restrictions of an app or social media but will help brands harness the power of open with unlimited reach and more importantly, first party data to target audiences and drive superior ROI.

MediaTek brings in Dimensity 5G Open Resource Architecture for handset makers

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Team My Mobile
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Global fabless semiconductor major MediaTek today launched the Dimensity 5G Open Resource Architecture that provides smartphone makers with more flexibility to customize key 5G mobile device features to address different market segments.

The open resource architecture gives smartphone brands closer-to-metal access to customize features for cameras, displays, graphics, artificial intelligence (AI) processing units (APUs), sensors and connectivity sub-systems within the Dimensity 1200 chipset.

“MediaTek is collaborating with the world’s largest smartphone brands to unlock customized consumer experiences that differentiate flagship 5G smartphones,” said Dr Yenchi Lee, Deputy General Manager of MediaTek’s Wireless Communications Business Unit. “Whether it’s novel multimedia features, unmatched performance, brilliant imaging or more synergy between smartphones and services, with our architecture device makers can tailor their devices to complement a variety of consumer lifestyles,” added Lee.

Key ways that brands can customize the Dimensity 5G Open Resource Architecture include:

Multimedia Experiences: With access to the in-chip, multi-core AI and display processors, brands can tailor multimedia experiences and unlock more synergy between the chipset and the smartphone’s display and audio hardware. Brands are able to utilize MediaTek’s artificial intelligence picture quality (AI-PQ) and AI Super Resolution (AI-SR) or can develop their own algorithms with customized video parameters and scenario detection backed by their own deep learning data or dynamically adjust display elements.

Hybrid Multiprocessing: The open resource architecture gives brands the freedom to fine-tune a device’s performance and power-efficiency through workload assignments customization across the chipset’s processing resources. This includes the central processing unit (CPU), graphics processing unit (GPU), deep learning accelerators and visual processors.

AI Processing: Using the foundation of MediaTek’s NeuroPilot, brands have better access to MediaTek’s deep learning accelerator (DLA) within the MediaTek APU. This allows brands to apply customizations to the multi-threaded scheduler and customized algorithms. They can also choose to access the DLA’s capabilities to integrate INT8, INT16 and FP16 data types within a single AI hardware, which improves the device’s precision, performance and power-efficiency.

Camera Processing Engines: For both image and video capturing, brands are given raw access to the camera image signal processor (ISP) to directly control the data flow that immediately follows once content is captured. MediaTek’s Dimensity 5G Open Resource Architecture gives brands access to the Dimensity 1200 chipset’s low-level camera hardware engines to optimize the configurations to suit their chosen parameters, camera sensors and software setups. Brands can customize the chipset’s hardware-based visual processing engines, such as depth mapping, image stabilization, warp engine, colour correction and more.

Connectivity: To create a well-rounded customer experience, brands will be able to sync the latest Bluetooth features with profiles to match their wireless accessories, such as headsets or gaming peripherals.

The devices powered by MediaTek’s Dimensity 5G Open Resource Architecture customized chipsets will hit the global market next month.

Telegram introduces much-awaited group video calls, screen sharing and more

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Team My Mobile
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While its rival WhatsApp continues to be embroiled in a legal controversy with the government, messaging platform Telegram has rolled out a series of advanced features in its latest update, including Group Video Calls, Screen Sharing, Noise Suppression in Voice Chats, Animated backgrounds, a dedicated Bot Menu and many more. The Group Video Call feature is the third major voice chat update from Telegram in the last six months, which can enhance the collaboration experience during group activities like online classes, business meetings and family gatherings. It has also added new animated emojis and enabled the import of customized third-party stickers as well.

Group video calling and Screen Sharing

Users can now easily convert their voice chats into Group video calls by simply tapping ‘Share my video’ option in any active session. The Group Video Chat option is currently available for the first 30 people who join the voice chat (while number of audio-only participants is unlimited). Telegram will increase this limit soon as voice chats take on streaming games, live events and more.

To start a voice chat, check the: menu in the profile of any group where you are an admin (on iOS, you will find a ‘Voice Chat’ button right in the group profile)

Screen sharing feature gives a new level of boost to the users, especially who are using the platform for business related collaboration. Users just need to tap on the menu button, and press the screen sharing option followed by an app permission. In order to amplify the quality of the voice, Telegram has introduced Noise suppression option. This feature can be enabled during a live voice chat.

Tablet and desktop support

Tablets and computers have more screen space and offer more display options. Users simply need to tap to open the side panel and see a split-screen view of the video grid and list of participants, optimized for both portrait and landscape orientation. Voice chats on desktop open in a separate window, users can type and talk without minimizing anything. Desktop apps also have selective screen-sharing to broadcast an individual program instead of the entire screen of a particular user. While using the desktop app, and sharing screen by a specific user automatically gets pinned.

Animated Backgrounds along with creating and sharing options

Telegram is the first instant messenger app to introduce Animated Backgrounds. These multi-colour gradient wallpapers are designed algorithmically and move with beautiful looking aesthetics every time users send a message. Telegram is offering this feature along with many default themes pre-installed.

Users can find more animated backgrounds in Settings. Android: Chat Settings > Change Chat Background. iOS: Appearance > Chat Background.

Additionally, if any user wants to create their customized animated background with composition of different colors and patterns, the platform is offering the same, as well. Users need to choose three or four colours to unlock the animation, then add an optional pattern for extra style.

Enhanced user security measures and messaging interface with new animated emojis

Login Info Reminders becomes an essential feature to keep user’s phone number up to date on Telegram. This overall ensures a user can always log in to his account. In case the phone number has changed, users can quickly update it right from the new reminder in Settings on iOS.

Telegram has announced that the Android users will get these reminders in the next update. Users on all platforms will receive a notification from Telegram each time their Two-Step Verification settings are changed.

Users can now send stickers and emojis seamlessly from keyboards into the chat window – with lightweight animations that won’t affect the battery life.

On iOS, this also applies to media you send from the attachment panel, and even text messages. Your input text smoothly transforms into the message bubble as it flies into the chat.

In another interface change on iOS, Telegram has introduced transparent backgrounds which are now partially visible through the header and the footer in chats, giving the interface a classy new look.

Two new gradient app icons are available in Settings > Appearance in addition to the classic blue and black versions.

Bot API 5.3 with dedicated Bot Menu and Stickers importing ability for developers

Telegram has made it easier for users to communicate with bots, by adding a special menu button that let them browse and send commands. Bots can also change the placeholder in the input field to give you a better idea of what kind of message they are expecting. Moreover, the Bot developers can now create commands that change based on a user’s interface language and chat type, as well as special commands that only appear in specific chats or for admins.

The sticker bot on Telegram can help enthusiast users to create new sticker packs as well as get usage stats for their stickers on Telegram.

Telegram introduced access to third-party developers with tools to make apps that help people generate new custom unique stickers and import their creations to Telegram in one tap.

Developers who are interested in making apps that help users create stickers and publish them on Telegram. In case the developers want Telegram users to install the stickers made, they don’t need any additional apps. They can simply upload their set of stickers using Telegram’s bot, and then share the link with others.

Zupee ropes in Gaurav Mehta as Chief Marketing Officer

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Team My Mobile
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Skill-based online gaming startup Zupee today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. He will also be responsible for establishing strong marketing fundamentals and mentoring a growing marketing team, while actively pursuing strong liaison with like-minded marketing partners across industries enabling faster and accelerated growth.

Gaurav brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, OLX and GirnarSoft. An analytics and research driven marketer, Gaurav has been in the mobile marketing space since 2008. He has been felicitated with the ‘Marketer of the Year’ award by Exchange4Media Indian Marketing Awards in 2015 and Power Profile by LinkedIn in 2016. He was also recognised as ‘Forty under Forty’ by Exchange4Media Group in 2018 and 2019.

Dilsher Singh Malhi, Founder and CEO, Zupee, said, “We are pleased to have Gaurav head the marketing division at Zupee. As a user centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector, he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for job and wish him a long association and the very best of stay at Zupee.”

Prior to joining Zupee, he was the Chief Marketing Officer at GirnarSoft, and led the marketing function at CarDekho, Gaadi.com and Zigwheels.

Vivo brings in 6GB variant of Y51A with 48MP rear camera, Ultra Stable Video

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Team My Mobile
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Vivo has now come up with the 6GB variant of Y51A that was launched in India in January this year. Packed with a 5,000mAh battery and 18W fast charger, the Vivo Y51A promises an unstoppable smartphone experience coupled with reverse charging feature which charges your other devices when you are on the move.

Priced at Rs 16,990 for the 6GB RAM + 128GB storage variant which is expandable up to 1TB, the Vivo Y51A is available for purchase in two colour options- Titanium Sapphire and Crystal Symphony on Vivo India e-store.

With 48MP rear camera, the Y51A smartphone is equipped to capture your cherished moments with advanced photo processing algorithms, enabling you to get ultra-clear shots anytime. Paired with Qualcomm Snapdragon 6-series processor, the Vivo Y51A features Super Night Selfie that uses Aura Screen Light and a noise cancellation algorithm to capture sharp images in low light conditions. The handset also features Ultra Stable Video that corrects unstable movements and is capable of taking videos in any setting.

The Vivo Y51A is designed to provide wide and immersive view while streaming on a 16.71 cm (6.58) Halo FullView display with FHD+ (2408×1080) resolution that also filters out harmful blue light to prevent eye strain. It has a side fingerprint scanner that integrates the fingerprint scanner with the power button making unlocking effortless. Alternatively, the Face Wake feature unlocks the device in split seconds as soon as you pick up the device.

Loco raises $9 mn in seed funding from Krafton, Lumikai

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Team My Mobile
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Homegrown game streaming platform Loco has secured $9 million for its first round of fundraising as an independent company. The seed round was led by South Korean gaming firm, Krafton, as well as Lumikai, India’s first gaming and interactive media fund.

The round also saw participation by Hashed, Hiro Capital, North Base Media, Axilor Ventures, and 3one4 Capital. The new investment will fuel the platform’s innovation efforts across game streaming technology and gaming content, helping it cement its leadership position as the home of Indian gaming.

With this raise, Loco will be spun off into an independent entity from its parent, Pocket Aces, India’s largest digital entertainment company. Pocket Aces founders Anirudh Pandita and Ashwin Suresh will lead Loco going forward, while co-founder Aditi Shrivastava will continue to lead Pocket Aces.

Loco has been a pioneer in the live game streaming and esports sector in India, paving the way for gaming to go from a niche hobby to a mainstream national interest. The ‘Made in India’ platform is home to India’s most popular streamers such as Sc0ut, Jonathan, Mavi, Thug, Ghatak, Sumit, GTX Preet, Snax, Xyaa, GamingworldVerified, PsychoVerified, Pooja Gaming, HardCore Gamer, and me2Gaming.

Loco has built highly engaged communities across various games including FreeFire, Call of Duty Mobile, Clash of Clans, Grand Theft Auto (GTA) and Valorant. The platform houses India’s top esports teams like TSM, IND, 8-bit/Soul, and has hosted the country’s largest tournaments in partnership with global publishers like Activision, Ubisoft and Riot Games. It is also in the process of building in-game integrations with international partners. In addition to these partnerships, Loco has teamed up with global giants like the NBA, Logitech, and Red Bull to run India-focused esports programs.

Anirudh Pandita and Ashwin Suresh, Founders of Loco, said, “Loco is at the forefront of the game streaming revolution in India. Our platform empowers novice gamers to become household names and has built the foundation for the rise of a new creator economy in India. We are just getting started on our mission to build the home of Indian gaming and we will work relentlessly to make India a global gaming superpower. With this investment, we have been joined on our mission by the pioneers of the global gaming industry. This will enable us to create value for users in ways that no other game streaming platform in India can.”

Loco has grown rapidly over the past 12 months, with monthly active viewers scaling by 6x, monthly active streamers scaling by 10x, and live watch hours scaling by 48x since June 2020. Today, highly active users spend ~1 hour daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and viewing experience.

Loco offers a slew of interactive features that other VOD-first platforms don’t offer, and the platform’s focus on mobile gaming communities helps it serve those communities in ways that desktop-focused platforms have not been able to do. Loco also helps beginner creators through various initiatives including its one-click mobile streaming app and best-in-class creator program.

Sean Hyunil Sohn, Head of Corporate Development at Krafton, said, “At Krafton, we believe gamers appetite is only increasing in consuming live video game content and Loco is best placed in India to provide a world class game streaming platform and it has built a passionate community around itself.” He added, “Krafton plans to keep investing heavily not just in gaming, but also tech, media, and other related areas to support and participate in the growth of these sectors in India.”

Salone Sehgal, General Partner of Lumikai, said, “67% of India’s millennials are gamers. The Indian esports and streaming industry is expected to grow at a 36% CAGR over the next 3 years, with game streaming watch time in India already 2x the global average. Loco is fast emerging as a market maker with an unparalleled reach into the community of Indian streamers. Anirudh and Ashwin are second-time founders with a proven track record; their combined might and experience in media, content and gaming make them primed to own the space. We are very excited to work alongside them to define the future of India gaming.”

OneWeb, BT to explore rural connectivity solutions in UK and beyond

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Team My Mobile
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Bharti Group backed OneWeb, the global communications network powered from Space, and BT, one of the world’s leading communication services companies, today announced the signing of a Memorandum of Understanding (MoU), to explore the provision of improved digital communication services to some of the hardest to reach parts of the UK. The ground-breaking agreement between OneWeb and BT comes as an investment in expanding modern, digital infrastructure and remains a top priority for the UK’s economic recovery and development post-COVID.

OneWeb’s network has a unique capability to serve hard to reach communities and the work with BT will focus on how satellite technology might support improved capacity, mobile resilience, backhaul and coverage, including Fixed Wireless Access, in challenging geographic locations, as BT explores new options to enhance rural connectivity. As part of the discussions, the companies will consider opportunities to deliver OneWeb’s connectivity services from Low Earth Orbit to businesses and communities around the UK, as well as identifying collaboration opportunities to develop new services beyond UK’s shores for BT’s global customers.

OneWeb continues to execute the deployment of its network at pace and is seeing increasing demand from customers. The company has announced recent distribution partner signings across multiple industries and territories above the 50th Parallel with communication companies including the AST Group, PDI, and ACS among others. Today’s MoU announcement further demonstrates OneWeb’s execution momentum and the confidence customers have in its services and offering.

Neil Masterson, CEO, OneWeb, said, “This partnership is a huge sign of progress in the resilience and advancement of the overall telecom infrastructure in the UK. OneWeb’s network will be a vital means for bridging the last digital divides across the network and we are excited to be part of the solution with BT to expand the nation’s digital infrastructure.”

Philip Jansen, Chief Executive, BT, said, “Our ambitious full fibre and mobile commitments have put BT at the forefront of efforts to expand digital connectivity across the UK. It’s clear that greater partnership is needed, both with Government and within industry, to ensure connectivity can reach every last corner of the country. Our agreement with OneWeb is an important step to understanding how that goal could be achieved in the future.”

UK Digital Infrastructure Minister Matt Warman said, “No one should miss out on the benefits of better broadband and mobile coverage. It’s great that BT and OneWeb are working together to explore new ways to bring faster and more reliable connectivity to the hardest to reach homes. Alongside industry we have kicked off the biggest broadband build in British history and are spending a record £5.5 billion to end poor or patchy 4G coverage and deliver gigabit speeds in all corners of the UK.”

boAt forays into personal grooming with MISFIT

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Team My Mobile
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Lifestyle consumer tech brand boAt has announced its entry into the personal grooming category with MISFIT. As part of its category expansion strategy, boAt will launch innovative grooming appliances such as beard trimmers, shavers, groomers and many more under MISFIT.

Geared towards millennials, MISFIT will offer exciting and aspirational lifestyle products that are perfect to give that salon-style finish at home. With MISFIT, boAt is looking at breaking the clutter by introducing an exciting range of grooming and personal care products, that are innovative and value-driven. The brand will also launch a range of women’s personal care products in the Indian market soon.

According to Research and Markets, the Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11 per cent to cross $1.2 billion by 2024. Buoyed by this growing interest in the personal care segment, boAt has already launched the T200 grooming kit and is expanding its portfolio with the all-new T50 standalone trimmer.

Aman Gupta, Co-Founder, boAt, said, “After having established our leadership in earwear and wearable category, we are all set to strengthen our lifestyle portfolio under the MISFIT brand. With MISFIT, we want to bring in a fresh approach to the personal care category by designing products specifically for the millennials.”

Talking about the trimmer, T50 comes with skin-friendly titanium-coated blades, which are corrosion-resistant and offer a smooth and safe trimming experience devoid of any roughness, scratching, or irritation on the skin. These blades are easily detachable and can either be washed or just cleaned with a brush in a jiffy. A long-lasting 160-minute lithium battery ensures that your battery woes do not come in the way of you looking your best. The MISFIT T50 has 40 length settings with 0.5 mm precision, which will always give you an even and defined trim for any look that suits your mood. Your desired beard style, from a stubble to a consistent beard is only trim away with the multiple length setting comb function of the T50.

Its ergonomic and efficient design makes it easy to use and helps you get a controlled trim in difficult-to-reach areas. T50 gives you a 100% charge in just 1.5 hours and comes with a micro-USB cord that can be easily connected to any USB adaptor, for easy and quick charging. T50 is also equipped with a safety lock that keeps the device from turning on unexpectedly and a handy travel pouch.

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