Skill-based online gaming startup Zupee today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. He will also be responsible for establishing strong marketing fundamentals and mentoring a growing marketing team, while actively pursuing strong liaison with like-minded marketing partners across industries enabling faster and accelerated growth.

Gaurav brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, OLX and GirnarSoft. An analytics and research driven marketer, Gaurav has been in the mobile marketing space since 2008. He has been felicitated with the ‘Marketer of the Year’ award by Exchange4Media Indian Marketing Awards in 2015 and Power Profile by LinkedIn in 2016. He was also recognised as ‘Forty under Forty’ by Exchange4Media Group in 2018 and 2019.

Dilsher Singh Malhi, Founder and CEO, Zupee, said, “We are pleased to have Gaurav head the marketing division at Zupee. As a user centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector, he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for job and wish him a long association and the very best of stay at Zupee.”

Prior to joining Zupee, he was the Chief Marketing Officer at GirnarSoft, and led the marketing function at CarDekho, Gaadi.com and Zigwheels.