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Audio-Technica launches AT2040 microphone for podcasters, content creators

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Audio-Technica unveils its new AT2040 Hyper cardioid Dynamic Podcast Microphone. The AT2040 brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters and other content creators at an affordable price point.

Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper cardioid polar pattern, ensuring professional-quality podcasts. The AT2040 provides smooth, warm, natural sound, while the mic’s multistage windscreen combines a nonwoven filter with foam mesh to provide superior internal pop filtering. Its specially-designed integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand.

The AT2040’s XLR output connects to a conventional analog microphone input, providing versatile use with everything from USB audio interfaces to professional mixing consoles. The mic comes standard with a pivoting stand mount, 5/8-inch-27 to 3/8-inch-16 threaded adapter, and a soft protective pouch.

Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely-tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040. The smooth vocal reproduction and focused pickup of the microphone that will help take their podcasts and other content to the next level.”

The AT2040 Hyper cardioid Dynamic Podcast Microphone is available in the India market at Rs 9,500.

MG Astor: India’s first car with AI inside

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MG Motor India today unveiled the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology, to be featured in their upcoming mid-size SUV – Astor. MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services.

MG is working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio.

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions and voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.

Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customers only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.”

The Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.

For the first time in India, MG recently showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ – select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating a safer and smarter driving experience.

Onam celebrations: Facebook spotlights Pulikkali artists in a new short film

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Social media platform Facebook has launched a short film to celebrate the festive spirit of Onam. The film is an extension of its More Together campaign highlighting how culture has gone virtual and communities are coming together on Facebook in unique ways during not-so-normal times.

The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers – painted like tigers – dance in the streets of Kerala to entertain people as part of Onam celebrations. The film features members of Ayyanthole Desam Pulikkali Samghataka Samithi who found a way to reach their avid fans through a live performance on Facebook last year amidst COVID-19 restrictions; bringing people from across the world closer to the traditions of Onam and enabling them to participate in the festivities virtually.

Avinash Pant, Director – Marketing, Facebook India, said, “Facebook’s core belief is that ‘People can do more together, than alone’ and this film captures the spirit and resilience of people and the numerous ways in which they come together on the platform in less than normal times. This was an extraordinary story and we believed it deserved a wider canvas to showcase the power of online communities in a physically distant world.”

Facebook collaborated with Dentsu Mcgarrybowen and Director Atul Kattukaran to bring this story alive.

Talking about the film, Sidharth Rao, CEO, Dentsu Mcgarrybowen, said, “Great things happen when people come together. We were lucky enough to witness this sentiment. This was one of those rare opportunities to share the true story of the Ayyanthole Desam Pulikkali Sanghataka Samithi for an incredibly consequential global brand. While the scale at which we celebrate the 10-day festival of Onam cannot be replicated virtually, what actually transpired on-ground during 2020 and how we’ve tried to honestly capture that in film, is a testament to Facebook’s philosophy of being a place where people can do More Together.”

Atul Kattukaran, Director, said, “When one door closes, God opens another! I’ve always been a firm believer that everything happens for a reason. Our plans aren’t always the best and most times circumstances lead us to far greater opportunities. That’s the theme I explored through this tale of 25 relentless Pulikali dancers who roared together even when the going got tough! This film is particularly close to my heart, because it gives you a glimpse into the lives of this community and how even an ancient art form like Pulikali is ready to adapt and innovate according to changing times.”

As part of Onam celebrations, Facebook will also be rolling out an AR filter that’ll take Pulikkali to users in yet another way. With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the “Roaring Onam” filter which will go live on August 19.

The Esports Club announces TEC Invitational Season 1 for BGMI

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The Esports Club has announced its first ever mobile esports tournament, LG Ultragear TEC Invitational Season 1 for Battlegrounds Mobile India (BGMI).

The invite-only tournament will witness participation from India’s top 20 teams while featuring a total prize pool of INR 5,00,000 ($6,722 USD). It will be a four days tournament, starting from August 21 till 24.

This announcement is considered to be a big first step into the world of mobile esports for The Esports Club who currently run some of the largest PC esports campaigns in South Asia.

Ishaan Arya, co-founder of The Esports Club, said, “Initially, we decided to focus on our strengths, creating some of the best PC esports events in the region over the last 2 years. We felt this was the right time to enter the mobile ecosystem with our first BGMI event with others in the pipeline as wel.”‘

He added that TEC’s approach to BGMI would be similar to other TEC IPs, with “regular running and recurring events for sure.”

Mansoor ‘Nabu’ Ahmed, Director of Esports, The Esports Club, “We’ve been working hard behind the scenes for our mobile expansion and the TEC Invitational is just the first step. We always believe in providing opportunities for players and creating a valuable platform; over the next few months you’ll see more BGMI opportunities from TEC that are open to all gamers across India.”

Truecaller ropes in former Xiaomi executive as Vice President of Global Business Development

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Truecaller has appointed Jijendran Ravindran as Vice President of Global Business Development. Jijendran joins Truecaller from Xiaomi, where he was the Associate Director and Lead for MIUI India. He was responsible for managing and driving the overall business strategy for the brand. His work involved customisation of apps for India, app promotion, portfolio growth, managing partnerships and revenue across the MIUI properties and handling a large team of talents.

Jijendran has extensive experience of working across varied sectors spanning telecom operators, smartphone brands and start-ups. His rich experience of over 16 years includes new partnerships, strategy, business development, operations, marketing, advertising and customer insights.

Jijendran will lead the business development function and will report to Kari Krishnamurthy, Chief Commercial Officer. Jijendran will be working towards expanding business and growth across markets. He brings to the table an innate knack for understanding consumers, a bias for action and people development experience.

Prior to Xiaomi, Jijendran was heading app partnership for Micromax in India, Sri Lanka, Russia and Bangladesh. He has also been associated with Airtel and Vodafone in the past.

“I am excited to have JJ on board. And I am confident that he will push our ambitions of having Truecaller in every connected device globally. His extensive experience and accomplishments in his recent past stints will definitely take our efforts to another level,” said Kari Krishnamurthy, Chief Commercial Officer, Truecaller.

Jijendran Ravindran, Vice President – Brand Development at Truecaller, said, “Truecaller has become an integral part of hundreds of millions of consumers across the world and I look forward to taking up this challenging and exciting new role to create long term sustainable value for all stakeholders in the company.”

NETGEAR makes a leap forward in gaming routers with its new Nighthawk XR1000

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NETGEAR has added a new gaming router to the portfolio by launching the new Nighthawk XR1000 Pro Gaming Wi-Fi 6 Router in the Indian market.

The XR1000 router operates with a Wi-Fi 6 speed of up to 5.4 Gbps. It enables a number of users to connect more devices simultaneously, without impacting speed or reliability, by efficiently packing and scheduling data. Wi-Fi 6 operates with 4x increased capacity, which is much faster than Wi-Fi 5 (802.11ac) system. One can also manage the XR1000 from their phone using the NETGEAR Nighthawk Mobile App for Android and iOS devices.

Running on DumaOS 3.0, an operating system designed for gamers and streamers of all skill levels. The OS enables the router to stabilize ping, reducing lag spikes, and keeps the player in the game with reliable wired and wireless connectivity for fast-paced gaming and solid uploads for content creation. The router is powered by Triple Core 1.5Ghz Processor, the router can handle the heavy demands of VR gaming, 4K streaming, and more.

It also comes loaded with Geo-Filter settings that help in selecting the best online connection for the games by filtering high-ping game servers. The Ping Heatmap lets you ping game servers from all over the world and build a ping history that helps one choose the server with the best connection.

The newly launched XR1000 router comes with Advanced Cyber Security that encompasses protection of privacy, online family safety and network security from cyber-threats is provided by WPA3 encryption, Traffic Controller firewall, and NETGEAR Armor (powered by BitDefender) anti-virus, anti-malware, and data protection technology. The router supports Four Wired Ethernet Ports which helps you connect with PC, gaming consoles, and other devices at up to 1 Gbps wired speeds.

Specifications:

  • Processor: Powerful 1.5GHz Triple-Core processor
  • Memory: 256MB flash and 512MB RAM
  • Warranty: 3-year Limited Hardware Warranty
  • Specifications: 11.61 x 7.87 x 2.51
  • Weight: 1.32lb (600g)
  • Beamforming: Explicit Beamforming for 2.4 & 5GHz bands
  • Wi-Fi Technology: WiFi 6 (802.11ax) Dual Band WiFi (AX5400)
  • Package Contents: WiFi 6 Pro Gaming Router (XR1000), 4 detachable antennas, Ethernet cable, Quick start guide, Power adapter

Pricing and Availability:

The NETGEAR Nighthawk XR1000 Pro Gaming Wi-Fi 6 Router (AX5400) is available in India through various e-commerce platforms, through authorized NETGEAR store at a price point of INR 31,999.

Unisoc’s smartphone application processor shipments doubled in H1 2021: Report

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Unisoc-powered smartphones’ Application Processor (AP) shipments soared in the first half of 2021, up 122% compared to the first half of 2020, according to the Counterpoint Smartphone AP Shipment Tracker. For the second quarter of 2021, Unisoc ranked fourth in the market with an 8.4% share and ranked third in the open market (excluding Apple).

Talking about the performance of the Chinese fabless chip designer, Parv Sharma, Research Analyst at Counterpoint, said, “Unisoc’s smartphone AP chipset shipments more than doubled in the first half of 2021 compared to the first half of 2020. This year, the company has succeeded in expanding its customer base, securing a series of design wins with major OEMs like Honor, Realme and Motorola.”

“In its home market, the Unisoc T610 and T740 have been successfully adopted by ZTE, Hisense and Honor. This improved acceptance of Unisoc-powered smartphones by Chinese consumers is a positive signal for its growth in the second half of 2021,” said Sharma.

In addition, Unisoc has been a key partner for operators and local brands in growth markets like LATAM and MEA, which had been contributing a significant share in Unisoc’s chip shipments. “We expect the company to maintain this growth momentum,” said Counterpoint.

Tech NewsWrap: Motorola Edge 20 launch today… and more

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Motorola Edge 20 launch today

Motorola Edge 20 and Motorola Edge 20 Fusion are launching in India today, August 17, at 12pm. Recently, the pricing of both these smartphones was also leaked online. As per which, the Motorola Edge 20 will go for Rs 29,999, whereas the Motorola Edge 20 Fusion will ship at a starting price of Rs 21,499. Though, pricing and availability for the two new phones will be unveiled at launch and they will be available for purchase via Flipkart.

Asus ROG Phone 5s, Asus ROG Phone 5s Pro launched

Asus ROG Phone 5s series is now official. The new gaming device is offered in two models – the vanilla ROG Phone 5 and the ROG Phone 5s Pro. These smartphones come with the latest 5G-enabled Snapdragon 888 Plus chipset. Both models have been listed on company’s official website, with confirmation about availability for the mainland China and Taiwanese regions. Asus ROG Phone 5s price in Taiwan is set as TWD 29,990 (about Rs 80,000) for the 16GB RAM and 256GB storage variant. The second variant with 18GB RAM and 512GB internal storage costs TWD 33,990 (roughly Rs 90,000).

Xiaomi Mi Band 6 launching on August 26

The smartphone brand Xiaomi is announcing its Mi Smarter Living event in India on August 26 and will launch the new Mi Band 6 and a bunch of other products on the same day. The company took to micro-blogging site Twitter to announce the date. As per the reports, Xiaomi India’s Chief Business Officer, Raghu Reddy confirmed that at least two of these products will be the new models of the Mi Notebook and the much-awaited Mi Band 6. In addition to this, the company can launch around five to six new products on the same day.

Facebook announces end-to-end encryption for voice and video calls

Voice and video calling on Facebook messenger are about to get a bit safer as the company has announced that it has finally started rolling out end-to-end encryption for voice and video calls. Encryption is a type of protection that makes sure your message can only be seen by its sender and its recipient. The feature, which is already available to users for one-on-one text chats on Messenger, will now offer an extra layer of protection when users make video and audio calls.

Twitter readjusts contrast on buttons after complaints of eye strain

After users’ complaints of eye strains, migraines and headaches due to the Twitter’s latest design updates, the social media platform has announced that it is going to readjust the contrast of its buttons. The micro-blogging site had announced certain visual changes for its website and app including a new font ‘Chirp’ earlier this week. It had also updated its colours to be high contrast and a lot less blue.

TCL wins three 2021-2022 EISA Awards including its first premium LCD TV

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TCL Electronics has won three major awards from the Expert Imaging and Sound Association (EISA) including TCL’s first ‘Premium LCD TV 2021-2022’ EISA Award for its Mini LED 4K TV 65C825.

TCL’s other winning products include the TCL QLED TV 55C728 which won the ‘Best Buy LCD TV, 2021-2022’ and the TCL TS8132 Soundbar which won ‘Best Buy Soundbar, 2021-2022’.

TCL Mini LED 4K TV 65C825 – Premium LCD TV, 2021-2022

TCL’s C825 has been awarded the ‘Premium LCD TV, 2021-2022’ by EISA’s image and sound experts for the first time in TCL’s history. It was launched in April 2021 in the European market and later in other markets across the globe.

TCL’s C825TV comes with TCL Mini LED technology. Thanks to this high-performance Mini LED display, thousands of Mini LEDs deliver incredible brightness, for dramatic highlights and richer, more lifelike HDR performance; the precisely controlled Mini LEDs yield breathtaking contrast, which makes C825 capable of unveiling new details in dark areas and specular highlights simultaneously, for greater depth and dimension. On top of that, the C825 features state-of-the-art Quantum Dot technology, delivering genuine cinematic 100% colour volume made from over a billion colours and shades.

The EISA jury stated, “By replacing a conventional LCD backlight with a multi-zone dimming array comprising thousands of mini LEDs, TCL’s 65C825 4K TV ushers in a picture performance that belies its tempting price tag. Black levels and shadow detail are excellent, as is the precision of its HDR playback – Dolby Vision and HDR10+ are both handled, while HDR10 is fine-tuned by Dynamic Tone Mapping. Beyond its cinematic visuals, this Mini LED TV ticks plenty of other boxes, from a sound system designed in collaboration with Onkyo that provides large scale, full-range audio, to its Android smart platform and compatibility with next-generation games consoles. Approached from any angle, the 65C825 is a TV triumph.”

TCL QLED 4K TV 55C728 – Best Buy LCD TV, 2021-2022

TCL’s C728 won ‘Best Buy LCD TV, 2021-2022’ and was also launched in April 2021. The TCL C728 combines 4K and Quantum Dot, 120Hz MEMC for superb and smooth 4K HDR picture quality with vivid colour performance. C728 also comes with Game Master and supports the latest HDR formats (including HDR10+, Dolby Vision IQ). The bezeless design of TCL C728 comes with an elegant metal central stand so that this large screen TV can be easily placed on any surface at home.

“TCL’s 55in 55C728 fulfils the brief of an affordable 4K TV. The set itself offers a slim-bezel styling with discreet desktop feet, while its features roster includes HDMI 2.1 connectivity, the Android TV OS – upgradable to Google TV later this year – and Dolby Vision HDR and Dolby Atmos audio support. Importantly, however, it backs up this appealing specification with a picture quality that’s a cut above the price point. TCL’s direct-lit QLED panel delivers a detailed, wide-colour performance with expressive contrast, bringing film, TV and gaming content to life. The integrated Onkyo-designed speaker system provides a punchy sonic accompaniment. Those seeking a versatile, living-room friendly flatscreen that won’t break the bank should look here,” said the EISA jury.

TCL TS8132 Dolby Atmos Soundbar – Best Buy Sound Bar, 2021-2022

The TCL TS8132 Dolby Atmos Soundbar was awarded the ‘Best Buy Soundbar, 2021-2022’. Launched earlier this year, the TS8132 Dolby Atmos soundbar with wireless subwoofer delivers incredible sound from users’ favorite streaming services, TV and games.

Users can experience Dolby Atmos with a new dimension driven by 3.1.2 channel setup offering a powerful soundstage. Not only will the audio performance amaze, but it also has a surprisingly sleek design.

TS8132 will also quickly become your living room audio hub with Chromecast built-in, works with Apple AirPlay, works with Hey Google and works with Alexa connecting to all popular audio ecosystems. It also supports HDMI with eARC to connect to your TV supporting all audio formats and Dolby Vision compatible 4K pass-thru as well.

“Via a physical driver array incorporating a dedicated centre channel and twin upfiring units, plus a wireless subwoofer, TCL’s affordable soundbar system creates enveloping 3.1.2-channel sonics from a discreet design. Ideally suited to a TV-based setup, the TS8132’s dialogue handling, effects separation and detailing are strong points, as is the sense of scale brought by its deep bass response. Native Dolby Atmos playback is supported, and stereo content can be upmixed through the soundbar’s surround mode. The specification is fit for a pricier model, too – dual HDMI ports, USB and optical digital audio make it easy to connect a range of sources, while Chromecast (with Google Assistant voice control), Apple AirPlay and Bluetooth usher in plenty of wireless potential,” said the EISA jury.

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