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Ola Electric Unveils Four Cutting-Edge Electric Motorcycle Concepts

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Ola Electric

Highlights

  • Ola Electric Reveals Four Unique Models: Cruiser, Adventure, Roadster, and Diamondhead set to disrupt the electric vehicle industry.
  • Launch Targeted by End of 2024 and it underscores Ola’s commitment to becoming a significant player in global electric mobility.
  • Ola also emphasised India’s potential as a global hub for electric vehicle production.
  • From the elegance of Cruiser to the futuristic Diamondhead, these models cater to a wide spectrum of biking enthusiasts.

In a defining moment for the electric vehicle industry, Ola Electric has revealed the concept designs of its electric motorcycle segment with four unique models.

These offerings are poised to disrupt the market and position Ola Electric as a significant player in the global electric mobility landscape.

Ola will reportedly launch these four vehicles by the end of 2024 but this early look at the concepts should give the consumers a lot of confidence. As per reports, here are what the four electric bikes will be useful for.

The Cruiser

The Cruiser
The Cruiser
  • Appearance: The Cruiser embodies a mature yet ominous look, with sophisticated bodywork that connects the floating upper body to the rear in a striking manner.
  • Ride: Intended for those who seek the freedom of the open road, the Cruiser offers intracity riding with a laidback stance.
  • Seating: Designed exclusively for a single rider, with no support system for a passenger.
  • Additional Note: The Cruiser’s enigmatic lines and design are geared towards those who want to flaunt their electric bikes, exuding an aura of elegance and sophistication.

Adventure

Adventure
Adventure
  • Appearance: With its tall, athletic, and upright stance, the Adventure is built to conquer uncharted territories and hilly terrains.
  • Ride: Appears ideal for exploring destinations like Leh Ladakh where a lot off-roading would be necessary
  • Dashboard: Estimated at 5 inches, providing essential information..
  • Additional Note: The Adventure is for thrill-seekers looking to explore roads less traveled, ensuring an aware and connected experience with nature.

Roadster

Roadster
Roadster
  • Usage: With its playful and agile appearance, the Roadster is crafted for everyday use, from office commutes to leisure rides.
  • Development Stage: More advanced in development, showcased by the Ola team.
  • Additional Note: As a model ready for regular usage, the Roadster’s design emphasises functionality and practicality, making it a versatile choice for various occasions.

Diamondhead

Diamondhead
Diamondhead
  • Design Inspiration: Futuristic and minimalist, akin to Tesla’s Cybertruck.
  • Platform: Utilises a different platform from other bikes, reflecting innovation.
  • Additional Note: Diamondhead’s bold design choices and conical front symbolise the pinnacle of Ola Electric’s offerings, representing the future of electric biking.

Launch Details

Ola Electric's ambition
Ola Electric’s Ambition

Ola Electric plans to launch these exciting electric bikes by the end of 2024. The global applicability of these models is a testament to Ola Electric’s ambition to become a world leader in electric mobility.

Whether it accomplishes the goal is a different matter, but the targeted global market reach reflects the company’s vision and commitment to meet diverse customer needs across different regions.

Manufacturing in India

Manufacturing in India
Manufacturing in India

With the manufacturing planned entirely in India for the global market, Ola Electric reinforces India’s potential to be a hub for electric vehicle production.

This initiative aligns with broader goals to promote sustainable practices and position India as a significant contributor to the global electric vehicle landscape.

Future of electric bikes in India?

Future of electric bikes in India?
Future of Electric Bikes in India?

Ola Electric’s entry into the electric motorcycle arena is not merely a concept reveal; it’s a visionary step towards redefining the future of mobility.

These meticulously designed models, catering to a broad spectrum of riders, are a testament to innovation and quality.
By manufacturing in India for the global market, Ola Electric is bridging local craftsmanship with international standards.

Electric MotorCycles
WhatsApp Image 2023-08-16 at 11.11.34 AM
Electric MotorCycles WhatsApp Image 2023-08-16 at 11.11.34 AM

FAQs

Ques) What are the specific models that Ola Electric has revealed in its electric motorcycle segment?

Ola Electric has introduced four concept designs: Cruiser, Adventure, Roadster, and Diamondhead, each catering to different riding needs and styles.

Ques) When is Ola Electric planning to launch these electric motorcycles, and will they be available globally?

Ola plans to launch these four electric bikes by the end of 2024. They are designed to suit the global market, reflecting Ola’s ambition to be a world leader in electric mobility.

Ques) What distinguishes the Diamondhead model from the other Ola Electric motorcycles?

The Diamondhead stands out with its futuristic and minimalist design, similar to Tesla’s Cybertruck, utilizing a different platform from the other bikes, symbolizing innovation.

Ques) How does Ola Electric’s manufacturing plan align with India’s role in the global electric vehicle landscape?

By planning the entire manufacturing process in India for the global market, Ola Electric highlights India’s potential to become a significant hub for electric vehicle production, aligning with broader sustainable goals.

Also Read: CES 2023 – “Afeela” Sony And Honda’s First Ever Electric Car (EV) Coming in 2026

Also Read: Electric Cars Arriving in the Near Future 2023

Also Read: Electrical Vehicles in India; Future Prospects

Red Heart on Snapchat: What Is It And How to Unlock This Symbol of Best Friendship

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Red Heart on Snapchat

Highlights

  • The red heart on Snapchat symbolises best friends who have maintained their status for at least two weeks, with the shade deepening over time.
  • The emoji is part of a broader spectrum of friendship symbols on the platform, including yellow and pink hearts.
  • To achieve the red heart, users must engage regularly with a friend by snapping, participating in group chats, utilising filters and lenses, and staying active on the app.

Snapchat, a leading social media platform, especially among Generation Z, thrives on its ability to create engaging and personalised communication through filters, lenses, and emojis.

One of the app’s standout features is its use of friend emojis, and among them, the red heart holds a special place. In this in-depth look, we’ll explore the significance of the red heart on Snapchat and guide you on how to achieve it.

What Does a Red Heart Mean on Snapchat?

What Does a Red Heart Mean on Snapchat?
What Does a Red Heart Mean on Snapchat?

The red heart on Snapchat is more than just an emoji; it’s a symbol of connection and friendship. Here’s what it means:

  • Symbol of Best Friends: The red heart represents that you and another user have been each other’s best friends for at least two weeks.
  • A Growing Bond: The shade of red deepens with time, signifying a strengthening bond.
  • Other Friend Emojis: Alongside the red heart, Snapchat offers other friend emojis like the yellow heart for #1 best friends, and the pink heart for two consecutive months of best friendship.

How to Get a Red Heart on Snapchat?

How to Get a Red Heart on Snapchat?
How to Get a Red Heart on Snapchat?
  • Snap Regularly: Engage with your friend by sending snaps and chats consistently. Regular interaction is key to maintaining this special status.
  • Participate in Group Chats: Joining group chats not only fosters community but also increases your overall interaction with each friend, thereby boosting your chances of getting a red heart.
  • Enhance Your Snaps with Filters and Lenses: Make your snaps more engaging by adding filters and lenses. This creative touch encourages more interaction and makes the snapping experience more enjoyable.
  • Stay Active on Snapchat: Your overall activity on Snapchat contributes to building strong friendships. The more you use the app, the better your chances of earning a red heart.

A Badge of Friendship

A Badge of Friendship
A Badge of Friendship

The red heart on Snapchat is not just an emoji; it’s a meaningful symbol of a close relationship and a mark of best friendship. It’s earned through consistent engagement and genuine interaction.

By following the guidelines outlined in this article, you too can celebrate your friendships on Snapchat with this coveted symbol.

By crafting emojis that evolve with the relationship, Snapchat has added an emotional layer to digital communication.

The red heart, in particular, stands as a testament to the power of virtual connection, proving that even in the digital realm, friendships can be nurtured and celebrated.

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FAQs

Q) What does the red heart on Snapchat signify?

The red heart on Snapchat symbolises that you and another user have been each other’s best friends for at least two weeks. As the bond grows, the shade of red deepens.

Q) How can I achieve the red heart on Snapchat?

To earn a red heart, you need to snap regularly with your friend, participate in group chats, use filters and lenses, and stay active on the platform.

Q) What other friend emojis are available on Snapchat?

Alongside the red heart, there are other emojis like the yellow heart for #1 best friends and a pink heart for maintaining the best friend status for two consecutive months.

Q) Does the shade of the red heart change over time?

Yes, the shade of the red heart deepens as the friendship continues over time, reflecting a growing bond and connection.

Also Read: Snapchat 2023: Here’s How To Block Someone On The Platform And Other Alternatives

Also Read: SNAPCHAT’S RESEARCH UNEARTHS INDIA’S TOP NICKNAMES AND UNVEILS TWO UNIQUE AUGMENTED REALITY LENSES

Also Read: Snapchat’s ChatGPT-like My AI chatbot now available to all global users for free to take on ChatGPT, Google Bard and Bing AI: says the Al will later ‘Snap’ you back

Motorola launches moto e13 with 8GB RAM  128GB Storage making it India’s most affordable smartphone with this memory configuration at just Rs. 8999

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moto e13

Highlights

•moto e13, will now be available in an exciting new variant – 8GB RAM, 128GB Storage and UNISOC T606 Processor to ensure a “hatke” performance.
• The moto e13 flaunts a stunning, slim and lightweight design, brilliantly complimented by an acrylic glass PMMA body, that can makes heads turn.
• The smartphone comes with an incredible 6.5″ IPS LCD display, a long lasting 5000mAh battery, Dolby Atmos® speakers, Android 13 and more for an exceptional smartphone experience at an unbelievable price point.
• The all new 8 GB + 128 GB variant of moto e13 will be available at just Rs. 8,999 on Flipkart and leading retail stores, starting 16th August, 12PM onwards.

Motorola announced the much-awaited expansion of its e-series lineup with the launch of the moto e13 in an all-new variant featuring an impressive 8GB RAM and a capacious 128GB storage.
This latest addition to the e-series family promises to revolutionize the segment with its unparalleled performance, stunning design, and an unbeatable price point of just Rs 8,999.

The moto e13 is an epitome of excellence, combining unbeatable technology and seamless performance.

Powered by the UNISOC T606 octa-core processor, this all-in-one smartphone guarantees a “hatke” experience like never before.

With its massive 8GB RAM and abundant 128GB storage, users can seamlessly multitask, run graphic-intensive apps, and store all their favorite content without a hitch.

Designed to impress, the moto e13 stands out as a showstopper in every aspect. Weighing just 179.5g and boasting an ultra-thin 8.47mm profile, its sleek and stylish premium design perfectly complements your on-the-go lifestyle.

Plus, its premium acrylic glass (PMMA) body ensures that the phone stands out no matter where you go.

Moto E13 Specifications
Moto E13 Specifications

Dive into an unparalleled audio-visual journey with a vibrant 6.5″ IPS LCD display that delivers an immersive visual experience that’s bound to leave you spellbound.

The incredible display is complemented by Dolby Atmos® audio, elevating your favorite songs with deeper bass, crystal-clear clarity, and enhanced details.

Plus, the massive 5000mAh battery ensures you can enjoy content on the go for days, without running out of charge.

The moto e13 redefines convenience, offering a standout design and superior comfort perfect for one-handed use.

With its segment-first IP52 water-repellent design, you no longer need to worry about spills and splashes ruining your device when you’re on the move.

Moreover, the moto e13 ensures you stay connected with the world effortlessly. With the support of dual-band Wi-Fi (both 5GHz and 2.4GHz), a convenient USB Type-C 2.0 connector, and Bluetooth® 5.0 wireless technology, you can expect seamless and lightning-fast connectivity.

Moto E13
Moto E13 Specifications

Capture life’s moments in stunning detail with the 13MP AI-powered camera system, designed to deliver picture-perfect memories.

Intelligent features like Auto Smile Capture recognize smiling faces and snap the perfect shot, while Face Beauty and Portrait mode enhance your photos automatically.

The moto e13 effortlessly fits into your pocket without compromising on battery life or screen real estate and provides a great software experience with Android 13 and support for the addictive moto gestures, such as chop-chop for flashlight and double twist for the camera.

The new moto e13 variant with 8GB RAM and 128GB storage will be available for purchase at an incredible price of Rs. 8,999 on Flipkart, leading retail stores and Motorola.in.
The smartphone is also available in its previously launched variants 2GB/ 4GB RAM, with 64GB storage.

Availability & Pricing

Moto E13 Availability & Pricing
Moto E13 Availability & Pricing

Choose a look that suits you as the moto e13 in 8GB + 128GB is available in three fascinating colors – Cosmic Black, Aurora Green, and Creamy White.
The smartphone will be available at an incredible price of just Rs. 8,999 starting 16th August 2023 on Flipkart, leading retail stores and motorola.in.

Know more at:
Flipkart:

Motorola.in: https://www.motorola.in/smartphones-moto-e13/p

This incredible device will also be available at retail in thousands of Jio Mart Digital stores, and My Jio stores across the country. Consumers can walk into these retail stores to physically see and experience the moto e13.

To locate a My Jio Store near you, click the following link: https://bit.ly/3a9rOQn

Pricing

Moto E13
Moto E13 Pricing

• 8GB Ram + 128GB Storage- Rs. 8,999

Offers:

Jio Offer:

Benefits worth Rs. 2,500

• 40 cashback vouchers of Rs. 50 – TOTAL Rs. 2,000 (applicable for Rs. 419 plan)
• Rs. 500 Myntra gift voucher

Offer details for additional benefits worth Rs. 2,500:

Detailed Specification

Operating System Android™ 13
Processor UNISOC T606 processor with 2xA75 1.6GHz + 6xA55 1.6GHz

octa-core CPU, 650MHz ARM Mali-G57 MP1 GPU

Memory (RAM) 8GB
Storage (ROM) 128GB built-in | up to 1TB microSD card expandable
Dimensions 164.19 x 74.95 x 8.47mm
Weight 179.5g
Display 6.5″ IPS LCD display
Battery 5000mAh
Charging 10W Charger in box | 5V2A
Water Protection IP52 Water-repellent design
 

Bands

4G: LTE 1/3/5/7/8/20/28/38/40/41

3G: 1/5/8

2G: 3/5/8

Rear Camera 13MP (f/2.2, 1.12μm) | PDAF
Rear Camera Video

Capture

FHD (30fps) | HD (30fps)
 

 

 

 

 

 

 

 

Rear Camera Software

Shooting modes: Portrait

Photo Panorama Pro Mode* Night Vision*

 

Artificial intelligence: Auto Smile

Capture

 

Other features: HDR

Leveler Timer Assistive Grid Watermark

FAQ’s

1) What is Moto E13 (8GB + 128GB) price in India ?

Ans) Now available in 8GB RAM + 128GB inbuilt storage, the new variant of the Moto E13 is priced at Rs. 8,999. The previously launched 2GB + 64GB and the 4GB + 64GB storage variants were listed at Rs. 6,999 and Rs. 7,999 at launch.

2) Where is Moto E13 8GB RAM 128 GB ?

Ans) The new variant will be available for sale in the country starting August 16 via Flipkart.

3) What are the colours available in the Moto E13 (8GB + 128GB)?

Ans) The handset is offered in Aurora Green, Cosmic Black, and Creamy White colour options.

Also Read: moto g14: The sub 10k segment disruptor with a super-premium design, immersive 6.5” FHD+ display to go on sale starting 8th August on Flipkart, and leading retail stores at just Rs. 9,999/-

Also Read: Moto G14 with a Super-Premium Design, immersive 6.5” FHD+ Display, Stereo Speakers with Dolby Atmos Launched disrupting the under 10 K Segment: Price, Specifications, Availability & Offers

Jio ANNOUNCES NATIONWIDE ROLLOUT OF 5G-BASED CONNECTIVITY USING 26 GHZ MM-WAVE SPECTRUM

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5G-BASED CONNECTIVITY

Highlights

• RJIL has completed minimum roll-out obligations ahead of schedule across all spectrum bands for spectrum acquired in the 2022 spectrum auction
•Jio customers now using 26 GHz mmWave-based business-connectivity across all 22 telecom circles
• First-ever FR2 StandAlone mmWave technology rollout globally at a
commercial scale
• Indigenously developed True-5G millimetre wave technology, extending true
benefits of low latency and high throughput to the mmWave band through 5G
standalone core
• Enterprises including banks, education hubs, hospitals and government
establishments connected already
• Speeds of up to 2 Gbps clocked
•Reliance Jio Drives the World’s Fastest 5G Roll-out in India to be completed by the End of the Year

Reliance Jio Infocomm Limited (“RJIL”), today announced that it has completed its minimum roll-out obligations in each of the 22 Licensed Service Areas (“LSA”), across each of the spectrum bands, ahead of time under the terms of the spectrum allocated to it on 17th August 2022.

On 19th July 2023, RJIL had completed submission of the prescribed details towards completion of the Phase 1 minimum roll-out obligation with the Department of Telecommunications (“DoT”) Units and by 11th August 2023, necessary DoT testing was completed in all circles.

Jio had acquired a unique combination of low-band, mid-band and mmWave spectrum, which coupled with its deep fibre network and indigenous technology platforms, will enable Jio to provide 5G Everywhere and 5G For All (consumers and enterprises).

Jio has the highest spectrum footprint. Jio also has 1,000 MHz in the millimetre wave band (26 GHz) in each of the 22 circles which will uniquely enable enterprise use cases as well as provide high-quality streaming services.

Jio engineers have worked round the clock to ensure the fastest rollout of its True 5G network, making it the fastest 5G rollout of this scale in the world. This 77th Independence Day, Jio is celebrating ‘Azadi ka Amrit Mahotsav’ with a pan-India rollout of mmWave-based Jio True-5G business connectivity.

Reliance Jio Infocomm Limited (“RJIL”)
Reliance Jio Infocomm Limited (“RJIL”)

Jio believes that the mmWave spectrum with the additional layer of Jio’s True-5G benefits due to StandAlone deployment, is a critical differentiator enabling it to provide 5G-based business-connectivity solution that will address millions of small, medium and large enterprises.

Speaking on the occasion, Mr Akash Ambani, Chairman, Reliance Jio Infocomm Limited, said, “Honouring our commitment to the Government of India, the Department of Telecommunications and the 1.4 billion Indians towards accelerated roll-out of high-quality 5G services, we are proud to announce that we have taken India to the leadership position globally in speed of roll-out of 5G services.

We have of course also completed minimum roll- out obligations for the 5G spectrum allocated to us. Since receiving the 5G spectrum in August last year, our team has been working round the clock to ensure we keep up the pace of 5G roll-out that we had promised to enable pan-India 5G coverage by the end of this year.

This is one of the fastest 5G roll-outs of this scale globally and gives India a prominent position on the global 5G map.
The benefits of 5G mmWave include extremely high bandwidth and low latency. This can give enterprises looking to deploy emerging and innovative applications faster speeds and less delay than previous wireless networking technologies.

mmWave business solutions will expand the market for leased lines by providing equally dependable fixed-wireless services, thereby digitizing millions of small and medium enterprises with enterprise-grade connectivity and business solutions.
This spectrum is capable of providing ultra-high-speed broadband of upto 2 Gbps.”

About millimeter wave spectrum:

Jio True-5G business connectivity.
Jio True-5G business connectivity.

Millimeter wave technology will allow a 5G network in which all applications (existing and upcoming) will get industry-leading speed and reliability. Jio network will scale for billions of devices, not millions.

Rich, heavy data packets will travel at lightning-fast speeds, with imperceptible network latency and zero-lag. Massive amounts of information will move instantaneously along the spectrum. Millions of small and medium businesses will change fundamentally, for good.

Specifications and Features of Jio Phone 5G: A Closer Look

millimeter wave spectrum
Millimeter Wave Spectrum

* A 6.5-inch IPS LCD HD+ display with a resolution of 1600 x 720 pixels.
* A Qualcomm Snapdragon 480 chipset.
* 4 GB RAM and 32 GB internal storage.
* A dual-camera setup on the back, featuring a 13MP main sensor and a 2MP macro sensor, complemented by an 8MP front-facing camera.
* A 5000mAh battery with 18W wired fast charging capabilities.
* Security and additional connectivity are not overlooked, with a side-fitted fingerprint sensor, microSD card slot, and dual SIM support being integral parts of the package.

The device is being touted as the cheapest 5G-capable smartphone to grace the country’s market.
 A few years back, the original JioPhone had snagged the title of the most budget-friendly 4G ready device in India. Something similar is expected from Jio’s latest smartphone offering.

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FAQs

Ques) What can we expect from Jio’s AGM 2023?

Ans) Speculations are rife that the JioPhone 5G might be unveiled, along with announcements about new 5G services and details on the Jio AirFiber 5G hotspot device.

Ques) What are the speculated features of the JioPhone 5G?

Ans) Leaks hint at a 6.5-inch HD+ display, Snapdragon 480 chipset, 4GB RAM, and a dual-camera setup, among other specs.

Ques) How will the JioPhone 5G impact the Indian smartphone market?

Ans) If the leaks are accurate, and the JioPhone 5G is priced under Rs 10,000, it could become the most affordable 5G smartphone in India, potentially catalyzing a surge in 5G adoption.

Ques) Are there any updates expected on Jio’s 5G services at AGM 2023?

Ans) Alongside the phone, there’s anticipation that Jio will shed light on its 5G services and provide updates on the Jio AirFiber 5G hotspot device introduced at the last AGM.

Ques) Reliance Annual General Meeting 2023.Details?

Ans) As per notification to the exchanges reported by The Economic Times, the Reliance AGM 2023 is scheduled for August 28. The event is anticipated to be broadcasted live on Reliance’s official YouTube channel, commencing at 2 PM IST.

Also Read: Reliance AGM 2023: JioPhone 5G and Jio’s Vision for India’s 5G Future

Also Read: Two New JioPhones Seen on BIS Certification, Launch Expected At Reliance AGM Event By Mukesh Ambani

Redmi 12 5G becomes highest selling 5G smartphone on the first day of sale on Amazon India

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Redmi 12

Highlights

• Redmi emerges as the highest selling 5G smartphone in INR 10,000-15,000 on Amazon.in basis volume in 2023.
• Registers high demand pan India across 9500+ pin codes in the country.
•Xiaomi says Redmi 12 5G was completely sold out within the 1st day of the sale on Amazon India.
•The 5G phone was launched in India in three colour options – Jade Black, Pastel Blue, and Moonstone Silver.
•The smartphone has a 5,000mAh battery with 18W fast charging tech.

Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has accelerated the transformation towards 5G in India. Since its Global Debut in India last week, the Redmi 12 5G has emerged as the highest selling 5G smartphone on Amazon.in basis volume in 2023.

Since going on sale, the Redmi 12 5G went out of stock within 24 hours on Amazon India, as demand spawned pan-India across 9500+ pin codes in the country.

Commenting on the success, Mr. Ranjit Babu, Director Wireless and Home Entertainment, Amazon India said that “We would like to congratulate the Xiaomi India team for the successful launch of the new Redmi 12 5G on Amazon.in. The all-rounder smartphone has turned out to be the best selling 5G smartphone* on Amazon.in under the INR 10,000-15,000 segment. This success reiterates our belief that Amazon.in is the marketplace of choice for anyone who wants to join India’s 5G revolution. We are proud of our continued engagement with Xiaomi to make smartphones accessible to customers pan-India!”

Anuj Sharma, Chief Marketing Officer at Xiaomi India said, “The overwhelming response to the Redmi 12 5G has broken all records and given the smartphone category some much needed momentum and direction ahead of the festive season. The future is 5G, and our association with Amazon will be instrumental in taking the 5G revolution to every nook and corner of India.”

Redmi-12-5G-series
Redmi 12 5G

The Redmi 12 5G is also India’s first smartphone to house the Snapdragon® 4 Gen 2 5G processor, featuring a flagship-level 4nm architecture, that efficiently unlocks 5G capabilities for a faster connectivity.

Redmi 12 5G went on sale for an effective price inclusive of offers at INR 10,999 for 4GB+128GB, INR 12,499 for 6GB+128GB and INR 14,499 for 8GB+256GB on August 4th, selling out within 24 hours.

Redmi 12 5G named the top selling 5G phone on Amazon’s Day 1 sale. Without mentioning the exact number of the units, Xiaomi has revealed that the newly announced Redmi 12 5G was completely sold out within the first day of the sale on Amazon India.

As per the company, the orders for this device were received from all corners of the country, encompassing over 9500 distinct pin codes across India.

Redmi 12 5G was launched at a starting price of Rs 11,999 for the base model with 4GB RAM and 128GB storage. It comes in two more variants of 6GB + 128GB and 8GB + 256GB priced at Rs 13,499 and Rs 15,499, respectively.

Redmi 12 5G: Specs

Redmi 12 5G

Snapdragon 4 Gen 2
4GB+128GB, 6GB+128GB, 8GB+256GB
6.71-inch FHD+ 550 nits, 90Hz refresh rate display
50MP + 8MP camera
8MP front camera
5,000mAh battery
22.5W fast charging
IP53 rating

Redmi 12 5G: Overview

Redmi 12 5G: Overview

The Redmi 12 5G, at least on paper, looks to be a game-changer in the smartphone market. Backed by the Snapdragon 4 Gen 2 chipset, the first phone in India to have this SoC, it promises to deliver speedefficiency, and powerful performance, while being light on the wallet.

But most importantly, the device is 5G ready, making it one of the cheapest devices in the market to have this capability.

There are three variants on offer ie. the base model of 4GB RAM and 128GB storage, a middle-range model with 6GB RAM, and the high-end model with an impressive 8GB RAM and 256GB storage.

There is a 6.71-inch FHD+ display which offers a smooth user experience thanks to a 90Hz refresh rate.
The company also claims to have 550nits of peak brightness which will be handy for sunny outdoor conditions.

TRedmi 12 6.71-inch FHD+ Display

The Redmi 12 5G also doesn’t compromise on camera quality with its 50MP primary camera, complemented by an 8MP secondary lens.
And for selfie lovers, there’s an 8MP front camera housed in the punch-hole up top.

A phone with these high-end specs needs a battery that can keep up, and the Redmi 12 5G delivers with a sizeable 5,000mAh battery.

It’s also equipped with 22.5W fast charging, ensuring that you spend reasonably less time tethered to the power socket.

Furthermore, it comes with an IP53 rating for dust and water resistance, offering some level of protection against accidental spills or splashes. As for the software, the device will run Android 13-based MIUI 14 out-of-the-box.

Redmi 12 5G: Our Spec Impressions

Redmi 12 5G: Our Spec Impressions

The Redmi 12 5G appears to be a highly promising smartphone, offering impressive features often found in higher-end models.

The Redmi 12 has been strategically priced for its market segment, making it a potentially strong contender for everyday tasks, gaming, and photography.
It houses the new Snapdragon 4 Gen 2 SoC, offers a smooth user experience with its high refresh rate display, and features a solid camera setup.

Familiar Redmi features like the 3.5mm headphone jack and IR blaster also make their return in this model.

With an ample battery capacity and quick charging capabilities, it caters to the needs of those leading fast-paced lives. We’ll explore the device’s features and capabilities in greater depth in our forthcoming comprehensive review.

Redmi 12 5G Key Specs

Key Specs

RAM 4 GB
Processor Qualcomm Snapdragon 4 Gen 1
Rear Camera 48 MP + 8 MP + 2 MP
Front Camera 13 MP
Battery 5000 mAh
Display 6.67 inches (16.94 cm)

General

Launch Date January 11, 2023 (Official)
Operating System Android v12
Custom UI MIUI

Performance

Chipset Qualcomm Snapdragon 4 Gen 1
CPU Octa core (2 GHz, Dual core, Cortex A78 + 1.8 GHz, Hexa Core, Cortex A55)
Architecture 64 bit
Fabrication 6 nm
Graphics Adreno 619
RAM 4 GB

Excellent 
RAM Type LPDDR4X

Display

Display Type Super AMOLED
Screen Size 6.67 inches (16.94 cm)
Resolution 1080 x 2400 pixels
Aspect Ratio 20:9
Pixel Density 395 ppi

Best in Class 
Screen to Body Ratio (calculated) 84.97 %
Screen Protection Corning Gorilla Glass v3
Bezel-less display Yes with punch-hole display
Touch Screen Yes, Capacitive Touchscreen, Multi-touch
Brightness 1200 nits
Refresh Rate 120 Hz

Design

Height 165.88 mm Compare Size 
Width 76.21 mm
Thickness 7.98 mm

Very Good 
Weight 188 grams

Average 
Colours Frosted Green, Mystique Blue, Matte Black
Waterproof Yes, Splash proof, IP53
Ruggedness Dust proof

Camera

MAIN CAMERA
Camera Setup Triple
Resolution 48 MP f/1.8, Wide Angle, Primary Camera
8 MP f/2.2, Ultra-Wide Angle Camera
2 MP f/2.4, Macro Camera
Autofocus Yes
Flash Yes, LED Flash
Image Resolution 8000 x 6000 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuous Shooting
High Dynamic Range mode (HDR)
Burst mode
Camera Features Digital Zoom
Auto Flash
Face detection
Touch to focus
Video Recording 1920×1080 @ 30 fps
1280×720 @ 30 fps
FRONT CAMERA
Camera Setup Single
Resolution 13 MP f/2.45, Wide Angle, Primary Camera
Video Recording 1920×1080 @ 30 fps
1280×720 @ 30 fps

Battery

Capacity 5000 mAh
Type Li-Polymer
Removable No
TalkTime Up to 34 Hours(4G)
Standby time Up to 624 Hours(2G)
Quick Charging Yes, Fast, 33W: 50 % in 22 minutes
USB Type-C Yes

Storage

Internal Memory 128 GB

Best in Class 
Expandable Memory Yes, Up to 1 TB
USB OTG Yes
Storage Type UFS 2.2

Network & Connectivity

SIM Slot(s) Dual SIM, GSM+GSM
SIM Size SIM1: Nano, SIM2: Nano (Hybrid)
Network Support 5G Supported in India, 4G Supported in India, 3G, 2G
VoLTE Yes
SIM 1
5G Bands:
FDD N1 / N3 / N5 / N8 / N28
TDD N40 / N78
4G Bands:
TD-LTE 2300(band 40) / 2500(band 41)
FD-LTE 2100(band 1) / 1800(band 3) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
SIM 2
5G Bands:
FDD N1 / N3 / N5 / N8 / N28
TDD N40 / N78
4G Bands:
TD-LTE 2300(band 40) / 2500(band 41)
FD-LTE 2100(band 1) / 1800(band 3) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
Wi-Fi Yes, Wi-Fi 5 (802.11 a/b/g/n/ac) 5GHz
Wi-Fi Features Mobile Hotspot
Bluetooth Yes, v5.1
GPS Yes with A-GPS, Glonass
NFC No
USB Connectivity Mass storage device, USB charging

Multimedia

Loudspeaker Yes
Audio Jack 3.5 mm

Sensors

Fingerprint Sensor Yes
Fingerprint Sensor Position Side
Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope

FAQs:

Q: When will the Redmi 12 Series be available for purchase?

A: The Redmi 12 Series will be available for sale starting from 4th August at 12.00PM on Flipkart and Mi.com.

Q: What is the main difference between the Redmi 12 5G and 4G models?

A: The Redmi 12 5G comes with a Snapdragon 4 Gen 2 chipset and 5G capabilities, while the Redmi 12 4G uses a Helio G88 chipset and offers 4G connectivity.

Q: What are the key features of the Redmi 12 Series?

A: The Redmi 12 Series features a 6.71-inch FHD+ display, a high capacity 5,000mAh battery, a 50MP primary camera, and IP53 dust and water resistance. The 5G model offers up to 8GB RAM and 256GB storage.

Also Read: Xiaomi Independence Day Sale 2023: Check Xiaomi India Big Exciting Saving Offers & Bank Discounts on Smartphone Redmi 12 Series, Redmi Watch Active 3, Redmi SonicBass Wireless Earphones 2, Smart TVs, Tablets & More

Also Read: Redmi 12 4G and Redmi 12 5G: How are the Two Redmi Phones Different?

POVA 5 Pro redefines the sub-15K by introducing the segment-first Arc Interafce and 68W fast charger

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POVA 5 Pro

Highlights

• POVA 5 Pro brings segment-first Arc Interface to the Indian smartphone market under sub-15K.
• Priced at INR14,999 the phone features segment-first multi-colour RGB lights and a futuristic 3D texture design.

TECNO, is thrilled to announce the price of its all-new POVA 5 Pro 5G in the Indian smartphone market post the unveil in their World of TECNOlogy.

Priced at INR14,999, POVA 5 Pro 5G is designed for hustlers—professionals striving to achieve their dreams, designing the future, and the young and upbeat audience.
Living up to the desires of digital-age generation, this new series offers unrivaled performance and comes with futuristic Arc Interface.

The lineup includes the all-new POVA 5 Pro 5G and the POVA 5.
The POVA 5 Pro boasts of a premium Arc Interface with a 3D-textured design, supporting RGB light gamut at the back for notifications, calls and music.

Tecno Pova 5 Pro: Overview
Tecno Pova 5 Pro

Along with this, the phone features a segment-first 68W Ultra-Fast Charging feature. Its smooth performance is powered by the MediaTek Dimensity 6080 processor, 8GB + 8GB RAM and up to 256GB ROM.

The device stands out as a true disruptor, providing power, speed, and improved capabilities that keep up with the pace of digital natives while providing an exceptional user experience.

Device Memory Price
POVA 5 8GB+128GB INR11,999
POVA 5 Pro 5G 8GB+256GB INR15,999
POVA 5 Pro 5G 8GB+128GB INR14,999
Introductory Offers:

·         INR1,000 exchange on the entire range of POVA 5 series

·         6 Months no cost EMI on the entire range of POVA 5 series

Commenting on the new entrant of the POVA series, Arijeet Talapatra, CEO of TECNO Mobile India, said, “We are committed to our diverse consumer base, and the debut of our new POVA 5 series adds another dimension to our expansive product portfolio. This time, we are focused on providing Indian consumers with the ultimate Pro series that will give a new edge to design and performance, delivering distinctly what our consumers care for most in their smartphones. Designed for young millennials and Gen Z consumers, the POVA 5 Pro currently holds the crown for bringing together the most affordable Pro smartphone, offering Distinguished Arc Interface design with a Segment 1st 68-watt ultra-fast charger, Mediatek Dimensity 6080 processor, and 5G capability, all at just INR 14,999.”

Key Highlights of POVA 5 Pro 5G:

Tecno Pova 5 and 5 Pro: Pricing and Availability
Key Highlights of POVA 5 Pro 5G:

1.   Elevate your experience with the Arc Interface featured in the Premium 3D Textured Design of the POVA 5 Pro:

• Introducing a premium 3D textured design featuring the innovative Arc Interface, the POVA 5 Pro sets a new standard in smartphone aesthetics. With its vibrant multi-color backlight, this design is not just visually appealing but also functionally versatile.

It adds a dynamic touch to various scenarios, such as music playback, incoming calls, notifications, and boot-ups. Immerse yourself in a personalized experience as the Arc Interface seamlessly integrates with top music apps, synchronizing with the rhythm through Party and Pure Mode features. The phone’s three-dimensional textured back panel further enhances its tactile appeal, making the POVA 5 Pro a true masterpiece of design and innovation.

TECNO POVA 5 PRO KEY SPECIFICATIONS
Premium 3D Textured Design

2.  Pioneering the segment, the POVA 5 Pro introduces an unprecedented 68W Ultra-Fast Charging coupled with innovative Bypass Charging technology

• Harnessing the power of innovative technology, the POVA 5 Pro boasts an incredible capability to charge 50% of its battery in just 15 minutes.

The phone also boasts by-pass charging technology ensuring that power is efficiently directed straight to the mobile phone’s motherboard even while gaming during charging sessions.

Not only does this accelerate the charging process, but it also prevents overheating, safeguarding the phone’s performance and longevity. With this cutting-edge feature, the POVA 5 Pro redefines convenience and efficiency in mobile charging, offering a seamless experience for users on the go.

Tecno POVA 5 Pro Sound Quality
68W Ultra-Fast Charging

3.   Robust Performance:

• Unleashing the formidable performance, the POVA 5 Pro is driven by the MediaTek Dimesity 6080 processor, a powerhouse that ensures seamless operations even for the most demanding tasks.

With an impressive AnTuTu score of 390k, it showcases its prowess in handling complex applications and tasks with ease. The device’s capabilities are further enhanced by its support for up to 16GB (8+8GB) RAM*+ 256GB ROM, providing ample storage and multitasking capabilities.

Tecno POVA 5 Pro
Robust Performance:

To keep temperatures in check during intense usage, the POVA 5 Pro is equipped with large VC cooling technology, guaranteeing sustained performance without compromising on user experience.

Tecno POVA 5 Pro: Key Specs

Tecno Pova 5 Pro: Key Specifications
Tecno Pova 5 Pro: Key Specifications

* Processor: MediaTek Dimensity 6080 SoC
* RAM and Storage: 8GB of RAM and up to 256GB of storage
* Operating System: Android 13-based HiOS
* Display: A 6.78-inch FHD+ IPS LCD panel with 120Hz refresh rate 
* Dual-camera: 50 MP primary sensor
* Front Camera: 16 MP selfie camera 
* Battery: 5,000 mAh battery and 68W charging support
* Sound: Dual-stereo speakers that are Hi-Res Audio and DTS certified

The POVA 5 Pro appears to be a strong contender in its segment, with distinct features and thoughtful design choices. Its engaging LEDs, impressive display, and promising battery life mark it as an exciting prospect.

Though certain areas might benefit from improvement, such as camera versatility, these initial impressions are subject to deeper evaluation in a full review.

Stay tuned as we delve into the detailed review of the POVA 5 Pro, where we’ll explore these features and more to provide a comprehensive understanding of this innovative device.

PRODUCT SPECS:

TECNO POVA 5 Pro 5G Product Specs
Display & design 17.20 cms (6.78”) FHD+ Display (1080*2460) |  120Hz Refresh rate  |240Hz Touch Sampling rate | 3D textured Design with Arc Interface
Dimensions 168.51*76.51*9mm
Front Camera 16MP AI Selfie Camera (F2.0 Aperture) with Flashlight
Rear  Camera 50MP+AI Dual Camera, F1.6 Aperture, Dual LED Flashlight
Memory  

16GB (8GB LPDDR4x RAM + 8GB Memory Fusion)

256GB/128GB UMCP Internal Memory, Dedicated Expandable Storage

Battery Segment first 68W Charger | Li-Polymer 5000mAh Battery| 50% battery in just 15minutes | Bypass Charging Tech | 10W reverse Charging
OS HiOS 13.1 based on Android 13
Processor MediaTek Dimensity 6080 6nm Processor | 390K AnTuTu score | 10 5G Bands Support
Other Features Dual Stereo Speaker Optimized by DTS & Hi-Res, NFC, Large VC Cooling, Z-axis linear Motor, Panther Game Engine 3.0, 10 5G bands­
Color Options Dark Illusion, Silver Fantasy
Pricing (MOP) 8GB+256GB        INR15,999

8GB+128GB        INR14,999

Faqs

Ques) What sets the Tecno POVA 5 Pro’s design apart from other devices?

Ans) The Tecno POVA 5 Pro features an unconventional design with multi-colored LED strips on the back, which respond to incoming calls, notifications, and in-game actions. The unique camera housing and bold aesthetics give it a distinctive appearance.

Ques) Does the Tecno POVA 5 Pro support high refresh rates?

Ans) Yes, the device comes with a 6.78-inch FHD+ IPS LCD panel that offers a 120Hz refresh rate and 240Hz touch sampling rate, ensuring a smooth and responsive experience.

Ques) What’s the battery capacity of the POVA 5 Pro, and does it support fast charging?

Ans) The POVA 5 Pro is equipped with a 5,000 mAh battery and supports lightning-fast 68W charging, allowing for rapid replenishment of the battery.

Ques) What are the primary features of the Tecno POVA 5 Pro’s camera system?

Ans) The phone has a dual-camera setup with a 50 MP primary sensor. Though it provides fine shots in daylight, some improvements in secondary and selfie cameras are expected, particularly for more complex scenarios.

ALso Read: Tecno POVA 5 Pro First Impressions: A Stand Out Design

ALso Read: Tecno Unveils Pova 5 Series: Pricing, Specifications, Offers, and More

Lava celebrates Independence Day by breaking A GUINNESS WORLD RECORDS™ title

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Lava India

Highlights

* At an event in DLF Mall of India, Noida, the Indian Mobile Manufacturer successfully clinched the GUINNESS WORLD RECORDS™ title for the Largest Animated Mobile Phone Mosaic in the shape of Indian Flag.
 
* The record was attained using 1206 smartphones in DLF Mall of India, Noida.

Lava Mobiles is thrilled to announce that it has become the new GUINNESS WORLD RECORDS title holder for the Largest Animated Mobile Phone Mosaic in the shape of Indian Flag.

The record was attained at the Mall of India, Noida, using Lava Blaze 2 smartphones.
An official adjudicator from Guinness World Records was on hand to verify the record and confirmed that the mosaic featuring the smartphones was indeed a new world record

Lava India
Lava India

Commenting on the occasion, Mr. Sunil Raina, President & Business Head, Lava International, said: “We are very proud to see India break the record of building the largest animated mobile phone mosaic in the shape of the Indian Flag.

This is a tribute to the nation on its 77th Independence Day and marks a celebration of the success of Agni 2 – which quashed the notion that Indian tech products cannot succeed. We’re proud to have set this record.”

Lava has recently launched a wide range of smartphones including Agni 2, Blaze 5G and Yuva 2 Pro. According to Counterpoint Research, Lava recorded 53% YoY growth during the Q2 2023 period.

Lava India
#ProudlyIndian

Faqs

1) What was the The Record-Breaking Event of Lava ?

Ans) The event took place on 11th August 2023 and featured a carefully arranged mosaic of smartphones showcasing the animated Indian Flag. An official adiudicator from Guinness World Records confirmed that this artistic and technological marvel indeed set a new world record.

2) Lava’s Growth and Innovation.Details?

Ans) Lava has been making waves in the mobile industry with a 53% YoY growth during the Q2 2023 period.
Recent launches, including Agni 2, Blaze 5G, and Yuva 2 Pro, reflect Lava’s commitment to innovation and quality in the rapidly evolving smartphone market.

Also Read: Lava launches Yuva 2 priced under Rs 7000 with Premium Glass Back Finish, 90 Hz Refresh Rate, 90Hz Display, 13MP Camera, and more

Also Read: Lava Agni 2 5G Review: The Perfect ‘Made in India’ 5G Smartphone With Impressive Flagship Experience Under Rs 25,000

Revolutionising Payments & Entertainment: An Exclusive Insight into Paytm’s Pocket and Music Soundbox with Ripunjai Gaur

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Bipin Kaul

Highlights

  • Introduction of Paytm’s Pocket Soundbox and Music Soundbox to cater to the mobility and entertainment needs of modern merchants.
  • Entirely made in India, reflecting Paytm’s commitment to indigenous manufacturing and innovative technology.
  • The products are strategically priced as subscriptions to nurture relationships with merchants and encourage loyalty.
  • A clear future vision for continuous development and innovation, aligning with Paytm’s goal to lead and evolve in the digital payment space.

Ripunjai Gaur, Chief Business Officer-Offline Payments at Paytm, opens up in an exclusive conversation about the revolutionary new products, the Pocket Soundbox and Music Soundbox, from the Paytm portfolio.

Delving into the thought process, development, and applications of these devices, the interview provides a comprehensive insight into Paytm’s dedication to enhancing the digital payment experience.

Kaul explains how these soundboxes not only fulfil the conventional role of payment confirmation but also cater to the entertainment and mobility needs of modern merchants.

The Pocket Soundbox aims to assist those constantly on the move, while the Music Soundbox combines payment functionality with entertainment.

Together, these innovations symbolise Paytm’s strategic approach to integrating technology with everyday needs, reflecting their commitment to expanding digital accessibility and convenience across India.

Q: Explain the pocket soundbox and how will it help retailers and merchants?

Ripunjai Gaur: The Pocket Soundbox is specifically engineered for individuals and merchants on the move. Its two-fold usage extends to home delivery personnel, taxi drivers, food delivery agents, and even those dealing with challans.
By replacing the need to check the Paytm app, it simplifies payment confirmations and caters to an important mobile merchant segment. The innovation symbolises Paytm’s ongoing commitment to enhancing the payment experience and recognises the growing need for mobility in today’s fast-paced world.

Q: What are some real-world scenarios for the Paytm Music Soundbox?

Ripunjai Gaur: The Paytm Music Soundbox is more than just a payment confirmation tool; it’s an entertainment hub designed for the merchant community. Understanding that about 90 percent of merchants start their day with pooja and often like to have music playing, Paytm combined the functionality of payment notifications with music, news, or match commentary.
This multipurpose tool keeps them entertained without missing any payment alerts, demonstrating a profound understanding of the day-to-day lives of merchants.

Q: What is the inspiration behind this Music Soundbox?

Ripunjai Gaur: Inspiration was drawn directly from the needs and desires of the merchant community. Paytm’s social media event revealed that merchants often crave entertainment, such as movies, news, music, and songs.
The Music Soundbox was thus conceptualised to provide a seamless and automated media-playing experience without any extra effort, reflecting Paytm’s dedication to customer-centric innovation.

Paytm Music Soundbox
Paytm Music Soundbox

Q: Where is the Music Soundbox being made and how much is it being sold for?

Ripunjai Gaur: Proudly made in Noida, India, the Music Soundbox reflects the company’s commitment to indigenous manufacturing. From parts to chipset, everything is crafted domestically. This product, along with the Pocket Soundbox, is sold as a subscription, ranging from Rs 0 – 80 or 0 -180 per month. Pricing flexibility based on the merchant’s history with Paytm emphasises a relationship-driven approach, promoting loyalty and trust.

Q: What about the success of the original Paytm Soundbox?

Ripunjai Gaur: The original Paytm Soundbox symbolises a remarkable milestone in digital payment technology. Serving as a technological marvel, it extends digital experiences to tier 3 and tier 4 cities, reflecting the vision to democratise digital payments across the nation. As a pioneer product, it has facilitated innovation in products like PoS machines and represents Paytm’s unwavering journey to support merchants and advance digital payments.

Q: Talk about the training initiatives for the merchants to use this soundbox?

Ripunjai Gaur: Paytm’s philosophy prioritises an intuitive design that merchants can operate independently. While training through social media and the Paytm for Business app is available, the emphasis lies in creating a product so robust that merchants understand how to use it without extensive training.
This strategy aligns with the broader vision of advancing Digital India and emphasizes Paytm’s faith in empowering users.

Paytm Music Soundbox
Paytm Users

Q: What is the future for soundbox?

Ripunjai Gaur: Paytm’s future vision for the soundbox is marked by an unceasing drive towards development, innovation, and enhancement. This commitment is not just limited to their existing products but also shapes their overarching strategy. With prior successes, such as the integration of screens with Point of Sale (PoS) machines, Paytm has already proven its prowess in utilizing technology to elevate the digital payment experience.

The future of the soundbox is set to see a trajectory that extends beyond current functionalities. By continuously exploring new avenues and technologies, Paytm aims to further fine-tune the soundbox’s features, making it more adaptive and user-friendly. Whether it’s the seamless integration of payment notifications with entertainment in the Music Soundbox or the mobility features of the Pocket Soundbox, Paytm is determined to keep pushing the boundaries.

FAQs

What is the Pocket Soundbox, and how does it cater to mobile merchants?

The Pocket Soundbox is designed to assist individuals and merchants on the move, such as delivery personnel, taxi drivers, etc. It simplifies payment confirmations, reflecting Paytm’s vision of enhancing payment experiences.

How does the Paytm Music Soundbox combine payment functionality with entertainment?

Paytm Music Soundbox integrates payment notifications with music, news, or match commentary, providing entertainment without missing payment alerts, and is tailored to the daily lives of merchants.

How does Paytm ensure that the new Soundboxes are user-friendly?

Paytm emphasizes creating intuitive designs that merchants can operate independently. They strive for robust products that require minimal training, aligning with the broader vision of advancing Digital India.

What is Paytm’s future vision for the soundbox?

Paytm aims to continuously develop and enhance the soundbox, exploring new technologies to make it more adaptive and user-friendly. The commitment to innovation reflects Paytm’s ambition to lead in the digital payment landscape.

Noise celebrates the synergy of technology and culture in its new Independence Day campaign ‘Noise of India’ 

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Noise

Highlights

• Noise, smartwatch brand, stands proudly to celebrate the nation’s profound diversity with the launch of its campaign, ‘Noise of India’.
• Noise in its new campaign, commemorates the synergy of technology and culture.
• In partnership with India’s renowned folk artisans at MeMeraki and Indian art curator Jyotirmoy Bhattacharya.

India approaches its 77th Independence Day, Noise, India’s largest smartwatch brand, stands proudly to celebrate the nation’s profound diversity with the launch of its campaign, ‘Noise of India’.

Reaffirming its commitment as a true blue made-in-India brand, Noise in its new campaign, commemorates the synergy of technology and culture, brought to life in partnership with India’s renowned folk artisans at MeMeraki and Indian art curator Jyotirmoy Bhattacharya to create watch faces which reflect India’s rich heritage.

Noise special edition watch faces have been co-created to bring unique art forms from across the region to life, empowering users to flaunt their cultural legacy on their wrists. The campaign encourages everyone to come together and witness the Noise smartwatch unfold into canvas and nation into an art gallery.
These watch faces can be downloaded from the NoiseFit app, starting today.

Gaurav Khatri, Co-Founder, Noise said, “As a brand deeply rooted in our homeland, we embrace India’s rich tapestry of cultures, and our dedication extends to constantly spearheading India’s innovation narrative on the global stage. Our newest campaign reflects this very belief, embracing technology in a distinctive and culturally meaningful way. By seamlessly blending our profound heritage into users’ lifestyles, the initiative aspires to foster an experience that raises awareness and symbolizes our unwavering commitment to bridging tradition and innovation.”

At the heart of this celebration lies a collection of 1000+ meticulously designed smartwatch faces from across states that encapsulate the essence of India.

This initiative showcases and elevates India’s culture, seamlessly blending it with consumers’ lifestyles.
These smartwatch faces are the brand’s tributes to the myriad cultures that coexist harmoniously within the country.

Designed in India, Designed for India, and Designed with India – the campaign epitomizes Noise’s unwavering commitment to captivating the very soul of the nation.
Each smartwatch face is a testament to the abundance of culture and art in India, crafted carefully to resonate the essence of the country in an innovative form.

Yosha Gupta, Founder of MeMeraki.com said, “As a ‘culture-tech’ platform, our mission has been to leverage technology to create a strong digital voice and presence for our master artists, and this collaboration with Noise does just that.
There is something so beautifully poignant about seeing such ‘timeless art’ every time you look at your wrist to catch the time! Very excited about this collaboration and cannot wait for millions more Indians to rediscover India’s heritage through ‘Noise of India’. “

Jyotirmoy Bhattacharya, Art Curator commented on the campaign, “India, a land of diverse landscapes, brims with natural beauty. Amidst this rich tapestry, Indian society has thrived since ancient times. Within this diversity, unique cultures flourish, and people from varied backgrounds shine. Through art and craft, Indians express their creativity and individuality. This colorful diversity positions India as a global cultural hub, attracting the world and inviting them to explore its creative wonders. In the digital age, we’ve curated and showcased these art forms globally and this modern initiative with Noise further amplifies Indian folk art’s refinement and ensures its boundless diversity flourishes.”

Noise’s commitment to the nation echoes a deeper message of unity in diversity. Amidst the national celebration, the Noise of India campaign acts as a beacon, fostering inclusivity through the amalgamation of technology to give consumers a glimpse into the history and cultural abundance.

Also Read: Noise Buds VS102 Neo, Buds VS106 Launched in India: Price, Specifications & Availability

Also Read: Noise VS104 Max Launched: Elevating TWS Experience with Premium Sound at an aspirational Price: Check Specifications & Features

India Makes boAt – celebrates the spirit of ‘MADE IN. BY. and FOR INDIA’ by achieving the milestone of over 2.5 crore Made in India products

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Highlights

~ The digital and OOH ‘Rock’In India’ campaign this Independence Day extends a heartfelt salute to the individuals who contributed to the remarkable achievement of manufacturing 2.5 crore audio and wearable products right here in India.

India is a land of diversity, vibrancy, and boundless energy.
The country’s influence on the modern world can be felt everywhere, driving innovation, creativity, and a strong work ethic.
boAt audio & wearables brand, embodies the spirit of contemporary & new India.
The homegrown brand has revolutionized the Indian electronics industry and is committed to ‘MADE IN. BY. and FOR INDIA’.

The brand’s success in designing, engineering, and manufacturing wearable devices in India can be seen through the remarkable milestone of manufacturing 2.5 crore+ audio and wearable devices right here in India.

Made in India is a significant initiative for Indian brands like boAt, which aims to contribute to the country’s economy and create job opportunities.

The brand’s goal is to create a self-sufficient India through curated products. With over 70% of wearables and audio devices manufactured locally, boAt is now known to be a pioneer in building an ‘AatmaNirbhar Bharat.’

boAt’s success can be attributed partly to the Government’s efforts that proposed several policies like Make in India and Startup India schemes that helped local brands thrive.

The Rock’In India campaign is a testament to the brand’s commitment to Make in India by bringing innovation to audio and wearable products.

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At the same time, it embraces values that reflect the nation’s maturation.
The campaign by boAt is launched to showcase India’s love for the brand.
The b concept has brought everyone behind this achievement to the forefront by making them the face of the campaign, well literally – by featuring boAt employees and its loyal customers (boAtheads) across India on digital billboards.

The campaign idea illustrates how the brand is ‘Made in India, By Indians, and For Indians’.
The creative design of the campaign involves a montage of individuals working behind the scenes, displaying their love and support for the brand.

boAt’s gesture is an ode to the trust and contribution of everyday Indians, making boAt a symbol of hard work, success, and self-reliance.

Sameer Mehta, Co-founder, and CEO of boAt, said, “boAt has proven naysayers wrong by successfully undertaking the design, engineering, and manufacturing of audio and wearables in India. The Rock’In India campaign by boAt is an ode to India and a salute to everyone who has made us synonymous with the ‘Made in India’ spirit. It applauds the dedication and support in making boAt a symbol of excellence in the ‘Made in India’ sector.”

“boAt’s success story is grounded in its commitment to the Indian community and culture.
The brand has extended its commitment to listening to the needs of its customers and designing a product that caters to Indian audiences.
boAt’s journey has set an example and inspired many businesses to thrive, excel and will continue to inspire success stories for years to come.” He added.

India Makes boAt
India Makes boAt

boAt has also created over 6000 job opportunities, supporting local communities and, in turn, the nation’s economic growth and development.

The brand’s focus on identifying various segments of Indian consumers and catering to them through constant innovation keeps it growing.

The in-house highly equipped R&D department (boAt Labs) which works in collaboration with global tech leaders like Qualcomm, Dirac, Dolby, Alexa etc aid in research and development.

boAt has also been recognized as the most trusted brand in India in the consumer electronics segment, according to the TRA Brand Trust Report of 2023.

The brand’s commitment to consumer satisfaction and innovative product range has won it a special place in Indian hearts.

~ YouTube link of the campaign –

Faqs

1) What are the key features of boAt Smart Ring ?

Ans) Here are its key features:

Activity Tracking: The Smart Ring tracks daily physical activities such as steps, distance, and calories burned, empowering users to set goals and track progress.
Heart Rate Monitoring: The Smart Ring monitors heart rate, ensuring cardiovascular health during workouts and throughout the day.

Body Recovery Tracking: Utilizing heart rate variability analysis and activity records, the Smart Ring tracks body recovery levels, helping users maintain overall wellbeing.
Body Temperature Monitoring: The Smart Ring informs users of body temperature variations, helping identify potential health issues.

SpO2 Monitoring: The Smart Ring provides insights into blood oxygen levels, enabling users to understand respiratory health and stress levels.

Sleep Monitoring: The Smart Ring analyzes your sleep patterns, total sleep duration, time spent in different sleep stages (REM, deep sleep, light sleep), and sleep disturbances to help make the right sleep adjustments by understanding your sleep patterns.

Menstrual Tracker: Women can track and predict menstrual cycles, receiving smart notifications and reminders.

Smart Touch Controls: The Smart Ring allows for single-handed movements and intuitive controls that enable users to interact and easily control compatible devices.

boAt Ring App: The Smart Ring syncs with the boAt Ring App, providing data visualizations and insights with historical trends and progress tracking.

2) Where can I buy the boAt Energy Shroom PB300 & PB400?

Ans) boAt Energy Shroom PB 300 & PB 400 are available on Flipkart & boAt-lifestyle.com.

3) What are boAt Storm Plus Specifications?

Ans) * Display: 1.78-inch 2.5D curved AMOLED display, 368 x 448 pixels resolution, always-on display support, 700 nits brightness, 100+ customizable watch faces.
* Health Monitoring Features: Heart rate, SpO2 sensor, daily activity tracker, menstrual tracking and Sedentary remainder.
* Other Features: Bluetooth calling, 100+ sports modes, IP68 rating for water and dust resistance, quick dial pad, Camera control, Music Control, Weather, Alarm, Countdown, DND, Find My Phone.
* Connectivity: Bluetooth v5.1
* Battery: 240mAh battery, up to 7 days battery life, up to 2 days with Bluetooth calling.

4) What are the different colours available in boAt Airdopes 161 Pro ?

Ans) The boAt Airdopes 161 Pro has been launched in three colour options – Green Cyan, Celestial Blue and Sleek Black.

5) What are the health features available in boAt Wave Fury Smartwatch?

Ans) The smartwatch offers various health monitoring support that tracks heart rate, SpO2, sleep and offers 50+ sports modes.

Also Read: boAt launches ‘EnergyShroom’ – a New Series of Fast Charging Powerbanks with a charging speed of up to 22.5W and Smart Power Management

Also Read: boAt launches ‘EnergyShroom’ – a New Series of Fast Charging Powerbanks with a charging speed of up to 22.5W and Smart Power Management