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Win big in India’s biggest rummy tournament ‘Rummy Utsav’

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Rummy Culture, India’s fastest-growing online rummy platform from the house of ‘Gameskraft’ has introduced its biggest online rummy fest called ‘Rummy Utsav’. This celebration of entertainment and rummy will offer players Rs 200 crores worth of prizes in the form of weekly and hourly tournaments along with 500% bonus and tournaments worth Rs 10 crores which can be won through playing various games during the Utsav Millionaire tournament on the Rummy Culture platform.

The carnival has many exciting features that provide users with the opportunity to win cash rewards daily until the end of Rummy Utsav. These are:

  • Free Tickets to Tournament – Get a chance to win rewards worth Rs1 Lakh every hour.
  • Utsav Millionaire Tournament – Most rewarding rummy tournament.
  • 500% Free Bonus on Add Cash – Get 500% bonus on add cash & game play.
  • Points Leader Board – Climb the leader board by playing cash rummy during the matches & win mega prizes worth Rs 1 crores.
  • Surprise prizes every day – Win exciting prizes every day.

Rummy Utsav, is one of the biggest online rummy tournaments hosted by Rummy Culture. Continuing the legacy, with high-value prizes in the mix at Rummy Utsav, the company expects to see higher participation than before.

Amit Kushwaha, Head Brand Strategy, Gameskraft said, “At Rummy Culture, we have always sought to change the way rummy is perceived and played and debunk any myths surrounding it. We have spent a lot of time and effort in ensuring that our platform is safe, secure, and incredibly user-friendly. With the launch of this event, we want to further increase the popularity of online rummy in the country and foster a community of professional rummy players. With prizes & offers worth Rs 200 crores to be won, we are positive that this year will herald a milestone for Rummy Utsav, encouraging more players to sign up.”

Launched in 2017 by GamesKraft, Rummy Culture boasts of a community of over 1 crore users. The platform aims at providing a seamless gaming experience. The games are designed on an extremely user-friendly UI and make it convenient for first time players to understand and play the game hassle free. Intuitive design, seamless, safe, and secure user experience are the USPs of GamesKraft the parent company that was also founded in 2017 by a group of highly experienced technology professionals who are passionate about gaming.

Also Read: Why Hyper Casual Gaming App Marketers Need Their Own Playbook

Rummy Culture is a world record holder for hosting the world’s largest online rummy tournament and India’s only ISO 9001:2015 certified gaming platform, thereby reaffirming their commitment towards providing a fair and secure game to the players. The platform is also RNG certified which is a testament to the fact that table and player selection is 100% random and not triggered by any specific algorithm. Rummy Culture provides 24/7 customer support to players across all levels and categories in multiple languages along with flexible options for withdrawals and game bonuses. The platform has a strict zero tolerance for malpractice and defaulters are barred from the platform immediately.

Why Hyper Casual Gaming App Marketers Need Their Own Playbook

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Team My Mobile
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Mobile gaming is the largest and fastest-growing segment within the mobile app ecosystem, with more than 2.5 billion mobile gamers worldwide. Across the global gaming industry, mobile games now make up 51% of revenue, and hyper casual games are projected to hit $2.5 billion in 2021. These small but mighty games have taken the world by storm in recent years — and trends suggest hyper casual is a unique niche that requires its own marketing playbook.

How hyper casual games are different

Hyper casual installs increased by 66 % in 2020, according to Adjust’s APAC Mobile App Trends Report 2021. The hype of the gaming industry is continuing in 2021 and India has achieved a growth rate of 61% in installs in session so far compared to 2020.

In general, gaming apps boast longer session lengths. This makes sense for entertainment-based apps as opposed to, for instance, banking and payment apps where users may only need a few seconds to complete their goals. Sessions for non-hyper casual games increased by 27% in 2020 YoY, while hyper casual sessions increased 36%. Despite the bigger increase in session lengths, hyper casual games hovered at 18.78 minutes, while casual gaming and sports gaming apps were at 21.19 and 22.77 minutes, respectively.

“Sessions for non-hyper casual games increased by 27% in 2020 YoY, while hyper casual sessions increased 36%. Despite the bigger increase in session lengths, hyper casual games hovered at 18.78 minutes, while casual gaming and sports gaming apps were at 21.19 and 22.77 minutes, respectively”

We see similar patterns play out when we look at time spent in-app. The median numbers for the gaming vertical are much higher than in the comparison verticals, with the day 0, 1, 3, 7, 30 patterns performing at 24, 53, 48, 47 and 45 minutes in Q4 2020. However, hyper casual is a completely different story, dipping down significantly faster. Our Q4 data shows that on day 0 time spent in-app is eight minutes, jumping up to 15 on the next day. By the seventh day, time spent in-app is down to nine minutes — falling to seven minutes by day 30.

What the data tells us about hyper casual games

The hyper casual vertical is characterized by lower retention rates. Upon analyzing Q4 2020, Adjust found that games retained best on day 1 at nearly 30%, followed by hyper casual at 27%. However, just 7.5% of hyper casual users return by day 7 (compared to a median rate of 15.2% for all verticals) and only 1.75% return by day 30.

This poor retention rate is due, at least in part, to the simple game mechanics at play and the “snowball effect” developers employ to funnel users into the next game in their portfolio. The nature of hyper casual games means that marketers won’t focus their efforts on improving retention — instead, they need to perfect the art of monetizing users quickly and then pushing them to the next game.

This also explains why hyper casual games have more partners than other apps — even other games. The median number of partners per app hovers at around five for all verticals combined, increasing to six in Q4 of 2020. Games is above the median of the other verticals at seven overall, with hyper casual even higher, at nine. (Bonus tip: Consider increasing the number of partners you are working with if you haven’t already.)

“Hyper casual games must acquire the maximum revenue per user in the first two days after download, as retention rates dip heavily after that. This goal is especially important as hyper casual has the highest ratio of paid installs to organic installs, reaching 3.17 by Q4”

Hyper casual games must acquire the maximum revenue per user in the first two days after download, as retention rates dip heavily after that. This goal is especially important as hyper casual has the highest ratio of paid installs to organic installs, reaching 3.17 by Q4. To be clear, this isn’t a bad thing. Because install prices are very cheap, casual games try to drive as many users as possible to their apps as quickly as possible. Additionally, within that first two-day usage window, casual games often use cross promotion in their advertising to get users across to other apps in the developers’ libraries quickly (which is also a reason why iOS 1     5+ App Tracking Transparency opt-in rates for games have been high — gaming users like targeted advertising.)

Comparatively, the paid:organic ratio for the overall gaming vertical was just 0.69 in the same quarter.

It’s clear that when you’re paying for users, monetizing them takes on new importance. Hyper casual games stand apart from the larger vertical — not only in terms of cost, but in the strategy required to monetize effectively. So what do marketers need to know?

How to quickly monetize hyper casual games

Hyper casual games are generally free to play, meaning they rely on ads to monetize. And the quickest path to ad-supported success is through personalized ads. We often think about personalization in terms of the products we advertise or using a person’s name. In the hyper casual world, marketers need to think about personalization a bit differently. This will be especially true in light of iOS 1.5+ and the increased focus on privacy.

“Hyper casual games are generally free to play, meaning they rely on ads to monetize. And the quickest path to ad-supported success is through personalized ads. We often think about personalization in terms of the products we advertise or using a person’s name”

Experiment with the frequency with which you show ads. Hyper casual users tend to be used to seeing more ads and are more tolerant of frequent ads. In fact, they can display more ads than gameplay within a minute and still hold the attention of their audience and generate revenue.

There are limits, however. Our research shows that hyper casuals that show more than four ads per minute hit a ceiling at around $35,000 per month in revenue. The sweet spot appears to be between two and three ads per minute—a total that enables hyper casual game companies to boost their revenues by as much as 10%. (Ironically, this may mean hyper casuals are in a better position in the post-IDFA era, where apps will need to show more ads to make up for the lost revenue of more targeted ads.)

Marketers can also tweak the ad formats used — videos, interstitials, native — based on user preferences. If you find videos are engaging users more than interstitials, don’t waste precious time on lower-performing ads. If you’re employing increasingly popular rewarded ads, experiment with different prizes to see what users are more likely to engage with.

Monetizing free-to-play games is always a balancing act, but this is especially true for hyper casuals where players come and go quickly. But hyper casual publishers use this to their advantage by cross-promoting other games within their portfolio — ensuring that users who enjoy one game move on the next when it’s time for a new challenge. This keeps more eyes on ads across their larger suite, enabling hyper casuals to monetize more effectively.

The author, April Tayson, is Regional VP, INSEA at Adjust.

iQOO 7 Series becomes the best-selling premium 5G smartphone

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Team My Mobile
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iQOO 7 series led the charts for leading 5G smartphone shipments for the month of August 2021 in Rs 30-40K segment as per Counterpoint’s latest report. Launched in April 2021, the iQOO 7 Series has been one of the most power-packed and dynamic smartphones launched this year and has gained immense popularity amongst gaming enthusiasts. Comprising of iQOO 7 in two color options – Storm Black and Solid Ice Blue and iQOO 7 Legend, the series has received a phenomenal response from gaming enthusiasts along with performance seeking consumers.

“We are overwhelmed with the fantastic response received from our consumers. This is a testimonial of the brand’s customer-centric values, and commitment to cutting edge technology for its performance-seeking consumers. Packed with top-of-the-line specifications to ensure best in class performance and superior camera capabilities, this is truly a power-packed offering for our young audience. Our endeavour remains to offer the best to the consumers and delight them with unparalleled technological experiences. We will continue doing so and work towards delivering power-punched devices,” said Gagan Arora, Chief Marketing Officer, iQOO India.

Currently iQOO 7 series starts from 26,990 including all the festive offers. The iQOO 7 series features an industry-leading Liquid Cooling System, designed with cutting-edge materials that efficiently dissipate heat through evaporation that helps users in getting a smoother mobile gaming and smartphone usage experience. The iQOO 7 is equipped with the Qualcomm® Snapdragon 870 and an intelligent display chip, providing powerful CPU and GPU performance for more smooth visual effects and vivid colors.

Also Read: Oppo officially launches the Global Version of ColorOS 12

On the other hand, the iQOO 7 Legend, decked out with the Qualcomm Snapdragon 888 5G mobile platform, comes with an enhanced LPDDR5 flash drive for faster sequential read and write speed. It is especially designed in partnership with BMW M Motorsport featuring racetrack elements and the iconic tri-color racing stripes, engraved with the slogan “Fascination meets innovation”.

Recently the brand launched another #FullyLoaded device, iQOO Z5 for gaming enthusiasts. Power-packed with features like a 5,000mAh battery with 44W FlashCharge and 64 MP AF Main Camera, it promises a truly ultra-gaming experience to millennials and Gen-Z consumers.

Continuing iQOO’s commitment to ‘Make in India’, the iQOO Z5 has been manufactured at Vivo’s Greater Noida facility. Also, to offer hassle free after sales service experience to its valued customers, iQOO customers can now visit any of the 600+ company owned service centres located across the country.

Oppo rolls out Android 12-based ColorOS 12 global version with clean, inclusive UI

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Team My Mobile
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Smartphone maker Oppo has finally come up with its new ColorOS 12 for its global users. The operating system promises a seamless experience that is closer to stock Android 12 and introduces an all-new inclusive UI, a smoother performance, along with features that boost everyday productivity, as well as help achieve a better work-life balance.

With this launch, Oppo officially rolls out the ColorOS 12 public beta to its user base to become one of the first OEMs to run on Android 12. The update will first come to the Find X3 Pro devices in Indonesia, Thailand and Malaysia. It will roll out in the Indian market from November 2021 starting with the Reno series – Reno6 Pro 5G, Reno6 Pro Diwali Edition, and Reno6 5G.

Oppo ColorOS 12 is based on Android 12 and together we bring the fastest and widest-reaching OS update in the history of Oppo. We thrive towards consumer requirements, and thus, ColorOS 12 has several features related to security and privacy showcasing our commitment to data protection and confidentiality,” says Manoj Kumar, Senior Principal Engineer, ColorOS India R&D.

Inclusivity Now a Central Theme

Inclusivity has been a central theme in the creation of ColorOS 12 with its presence across 68 countries and a reach of 440 million users around the world. It supports 67 languages including 13 major Indian languages. The new OS builds on top of Oppo’s Infinite Design concept, which is lightweight, clean and customizable. It packs softer icons, animations and an information framework that is friendly to different languages and cultures.

An OS that’s open to the Android developers

Oppo shares a relationship of healthy mutual exchange with its Android partners and contributes to building a culture of openness and technological exchange. ColorOS, for instance, has incorporated many stock Android features like the Wallpaper-based Theming system in Material You. On the other hand, the App Cloner from ColorOS now features in Android 12.

ColorOS aims to become a more developer-friendly OS. In addition to the free camera SDKs covering its most advantageous camera capabilities — including Ultra Steady Video Shooting, HDR, Super Wide-Angle, etc. Oppo has further opened its HyperBoost, Color Vision Enhancement to benefit app developers and enhance the Android ecosystem.

OPPO

Smoother, Seamless Experience Powering Greater Productivity

The core principle of Oppo R&D and Innovation has always been to give users a smooth, seamless experience. And now — thanks to its long-term code decoupling efforts in ColorOS — Oppo has addressed issues of lags and stutters after prolonged usage, especially in anti-fragmentation and intelligent resource allocation. These efforts have led to a low 2.75% system ageing rate in 3 years, an average of 30% lower memory occupation and 20% lower battery consumption.

Its Quantum Animation Engine adopts more than 300 improved animations to achieve animated effects that are lifelike. By imitating physical habits of resistance, inertia and rebound, the feature makes the overall experience smoother and more aligned to the cognition and habits of the human brain so that the experience is more realistic and intuitive.

Practical features such as 3-Finger Translate powered by Google Lens and Phone Manager allow ColorOS 12 users to stay productive through multiple scenarios.

Prioritized Privacy: Cutting the gimmicks and focusing on the basics

Oppo has been listening to its user feedback and prioritizing privacy on ColorOS. The ColorOS 12 not only comes packed with all the improved security and privacy features from Android 12, including Privacy Dashboards, Approximate Location Sharing and Microphone and Camera Indicators, which empowers users to be the masters of their privacy with clear, visualized menus and buttons; but also keeps the well-received features developed within the Oppo team, such as Private System, Private Safe, App Lock and others.

Also Read: Bolo Live appoints Prashant Gupta as Chief Technology Officer

Being aware that privacy to users is all about keeping transparency, Oppo has been improving data compliance through storage and process. With servers deployed in multiple locations across the world, Oppo guarantees that user data stay in the nearby servers, which is saved in a non-plain text format and is transmitted using a proprietary protocol.

It holds privacy certifications from authoritative organizations such as ePrivacy and ISO27001, and it even deploys third-party supervisors from the data security field to make ensure everyday process compliance.

ColorOS 12 Rollout Plan

Oppo will first roll out ColorOS 12 public beta today in Indonesia, Thailand and Malaysia on the Find X3 Pro 5G. Rollouts will then continue step-by-step in other countries and on additional devices through the rest of 2021 and 2022. The company aims to bring ColorOS 12 to over 110 models with 150 million users with ColorOS 12.

Oppo’s Exclusive Upgrade Policy

For the very first time, Oppo is also announcing a major update policy. Specifically, for the Oppo devices releasing from 2019 and onwards the company will guarantee three major Android updates for its flagship Find X Series devices, and two Android updates for the Reno/F and some of the A Series and a single Android update for the low memory A Series models. Together with four years of regular security patch updates for the Find X/ Reno/ F Series, and three years for the A Series.

Bolo Live appoints Prashant Gupta as Chief Technology Officer

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Team My Mobile
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Homegrown social live-streaming platform Bolo LIVE today announced the appointment of Prashant Gupta as its Chief Technology Officer. Prashant brings more than 13 years of diverse engineering experience from leadership positions and was associated with Pratilipi as its Co-Founder and CTO, and has also worked with Amazon as Software Development Engineer.

Prashant comes with deep experience in developing innovative technology platforms and scaling them in hyper-growth markets. In his role at Bolo Live as CTO, he will lead the technology team for bolstering the scale of the platform for both the Indian market and the global expansion plans of the company, while driving disruptive technology innovation to enhance the experience of users of consuming the content on the platform. Besides, Pratilipi, India’s first online self-publishing and audiobook portal, Prashant also co-founded Hubblestellar Technologies and a fintech product called Zero65 technologies.

Prashant Gupta, Chief Technology Officer, Bolo Live said, “I look forward to working closely with the exceptional leadership team and a group of the most talented people at Bolo Live. I am also excited about starting my new role and playing my part in helping take Bolo Live onto the next phase of its transformation journey by building a world-class technology team and innovative culture. Building scale for technology-driven products keeps me going. I am confident that, together, we will capture the next wave of growth for Bolo Live and create a positive impact in the lives of millions.”

Varun Saxena, Co-founder and CEO, Bolo Live said, “We are elated to onboard Prashant as he comes with a strong track record of building and scaling technology-driven products. His experience across technology companies like Amazon and Pratilipi will help us create a significant improvement in value for our users. Bolo Live has an incredible opportunity with its USP of democratizing monetisation for content creators, by leveraging the active engagement of live streaming. Prashant will be integral to our leadership team as we get set to enter next phase of our growth journey at Bolo Live.”

“We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across Technology, Product and Marketing roles,” he further added.

Also Read: Facebook introduces new Page experience for users in India

Tanmai Paul, Co-founder and CPO, Bolo Live said, “As our product enters the next phase of scale and gamification, we are excited to have Prashant join us to help create better technology-driven growth. We are confident that this will compound into better word of mouth and even better retention rate which will translate into the exponential growth of the percentage of power users on the platform.”

Bolo Live recently rebranded itself from Bolo Indya to reiterate the company’s vision of being a horizontal platform with a global footprint and to be the largest made-in-India social live streaming platform. Bolo Live has over 1 lakh monthly live streamers on the platform spending close to 120 min daily on the platform, with 18 live streamers already making over a lakh rupees monthly from the platform already; all driven by microtransactions of captive audience base and not fixed payouts from the platform. In addition to India, creators on the platform are witnessing 7% of their earnings happening through the global reach platform has given to them in the Middle East and SouthEast Asia. Bolo Live has raised over 2 million USD in investment to date.

Tech NewsWrap: Moto E40 to launch in India today… and more

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Team My Mobile
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Moto E40 to launch in India today

Motorola had unveiled the Moto E40 globally earlier this month, and now it is set to launch in India today, October 12, at 12pm (noon). The new smartphone is teased to sport a 90Hz display and an octa-core Unisoc T700 SoC, paired with 4GB of RAM and 64GB internal storage. The latest device will be exclusively launched on Flipkart and the Moto E40’s product page has already gone live on Flipkart. The Moto E40 was globally launched on October 8 with a price tag of EUR 149 (approx. Rs 12,900). We can expect the India variant of Moto E40 to be priced at around the same price.

Vivo Y20T launched in India

Smartphone brand Vivo expanded its youthful Y series with the launch of Vivo Y20T in India. Priced at Rs 15,490 for 6GB RAM + 64GB ROM variant, the Y20T features Vivo’s revolutionary extended RAM 2.0, which taps up to 1GB of idle ROM and gives a boosted 7GB RAM space for easier and quicker switch between apps. Vivo Y20T will be available for purchase in two attractive color options — Obsidian Black and Purist Blue on Vivo India e-store, Amazon, Flipkart, Paytm, Bajaj Finserv EMI Store and across all partner retail stores starting October 11.

Also Read: PM Narendra Modi launches Indian Space Association

Itel S17 entry-level smartphone launched

Itel has launched its latest S series budget smartphone – the S17 – in Nigeria. The new handset is priced at NGN 45,000 (roughly Rs 8,200) for the lone 1GB RAM + 16GB storage model and can be purchased in Sky Blue, Multicolor Green, and Deep-Ocean Black color options. As for the key highlights, Itel S17 packs 1GB of RAM with 16GB of inbuilt storage. It comes with an HD+ display, triple rear cameras, an octa-core processor, and a 5,000mAh battery. Besides, there is no clarity on whether this budget-centric phone will launch in other international markets.

Windows 11 gets personal chats on Microsoft Teams

Microsoft rolled out Windows 11 to the users globally. Along with other features, the latest Windows operating system brings new Teams experience for the users. This feature is said to be a lightweight experience, which will allow Teams personal account users to quickly start a video call or chat with friends and family. The intent of the latest release is to keep separate the personal and professional aspects of a person – something that is getting blurred due to the Covid-19 pandemic that has forced everyone to adjust to the work-from-home culture.

PM Narendra Modi launches Indian Space Association

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Prime Minister Narendra Modi today launched the Indian Space Association (ISpA), an industry association of space and satellite companies. Also present on the occasion were Ashwin Vaishnav, Union Minister of Communications, Electronics & IT;  Ajit Doval,  National Security Advisor of India; Dr Jitender Singh, Minister of State – Department of Space; Gen Bipin Rawat, Chief of Defence Staff of India; K Sivan, Chairman, ISRO and Pawan Goenka, Chairman, IN-SPACe.

PM Modi said, “Today is the day the Indian space sector receives new wings. For 75 years since independence, Indian space has been dominated by a single umbrella of Indian government and government institutions. Scientists of India have made huge achievements in these decades, but the need of the hour is that there should be no restrictions on Indian talent, whether it is in the public sector or in the private sector. In a way, the country has given a new gift to the talent of India’s entrepreneurs by opening up India’s space sector in its 75th year of independence. Let this collective power of India’s population take the space sector forward in an organized manner. The Indian Space Association (ISpA) will play a huge role in this.”

ISpA aims to contribute to the Government of India’s vision of making India Atmanirbhar and a global leader in the space arena, which is fast emerging as the next growth frontier for mankind. The association will engage with stakeholders across the ecosystem for the formulation of an enabling policy framework that fulfils the Government’s vision. ISpA will also work towards building global linkages for the Indian space industry to bring in critical technology and investments into the country to create more high skill jobs.

ISpA is represented by leading homegrown and global corporations with advanced capabilities in the space and satellite technologies. Its founding members include Bharti Airtel, Larson & Toubro, Nelco (Tata Group), OneWeb, Mapmyindia, Walchandnagar Industries and Alpha Design Technologies. Other core members include Godrej, Hughes India, Ananth Technology Limited, Azista-BST Aerospace Private Limited, BEL, Centum Electronics, Maxar India.

Also Read: ADIF seeks interim relief from CCI against Google’s controversial policy 

“The Hon’ble Prime Minister has demonstrated bold and visionary leadership in unleashing reforms across industries and ISpA shares his vision of making India a leader in space with a strong ‘Make in India’ element. With our large talent pool, growing prowess of home-grown technology startups and private enterprises the country is at an inflexion point of what will be a giant leap in the space arena. At ISpA, we look forward to working with stakeholders across the value chain to bring one view of the industry to the table and unlock barriers to growth,” said Sunil Bharti Mittal, Chairman, Bharti Enterprises.

Jayant Patil, Whole time Director – Defence & Smart Technologies, L&T-NxT is the first Chairman of ISpA and Rahul Vatts, Chief Regulatory Officer Bharti Airtel and Director – OneWeb India is the Vice Chairman. Lt Gen. A.K. Bhatt (Retd) is the Director General of the Association.

Patil said, “India has the potential to become a technology leader and frugal service provider to the global space industry. Led by ISRO, the nation has built a formidable homegrown foundation for the next phase of growth and even launched the lowest cost mission to Moon and Mars. Globally, private enterprises are increasingly contributing to unlocking the possibilities of space. ISpA aims to be a forum of the space industry in the Indian private sector and partner the Government of India and other key stakeholders across space industry segments in making the nation self-reliant in the area as well as to become a global service provider. We thank the Hon’ble Prime Minister for his blessings to this initiative.”

Lt Gen AK Bhatt (Retd.) added that “ISpA plans to work in very close coordination with IN-SPACe to further the space vision of the Government.”

According to ISRO, the current size of the global space economy stands at about USD 360 billion. However, India accounts for only about 2% of the space economy with a potential to capture 9% of the global market share by 2030.

Vivo launches Y20T with extended RAM, Qualcomm Snapdragon 662

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Team My Mobile
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Smartphone brand Vivo expanded its youthful Y series with the launch of Vivo Y20T in India. Priced at Rs 15,490 for 6GB RAM + 64GB ROM variant, the Y20T features Vivo’s revolutionary extended RAM 2.0, which taps up to 1GB of idle ROM and gives a boosted 7GB RAM space for easier and quicker switch between apps. Vivo Y20T will be available for purchase in two attractive color options — Obsidian Black and Purist Blue on Vivo India e-store, Amazon, Flipkart, Paytm, Bajaj Finserv EMI Store and across all partner retail stores starting October 11, 2021.

Nipun Marya, Director – Brand Strategy, Vivo India said, “Since its launch, Vivo’s youthful Y-series has stood for refreshing design, vibrant display, and long-lasting battery – offering consumers an incredible experience. With vivo Y20T, we are taking a step further in our customer centric approach to offer “best of everything” from innovative design, fast charging capabilities and superior performance at an accessible price point.”

The Vivo Y20T comes with a side fingerprint sensor and a stunning 16.55 cm (6.51-inch) Halo FullView display with HD+ (1600×720) resolution, which provides a wide and immersive experience for both videos and games. The device features a long-lasting 5,000mAh battery with 18W fast charge support, which can charge your device quickly ensuring all-day usage even for heavy users. The Vivo Y20T also has an AI power saving technology, which provides 20 hours of online HD movie streaming and 8 hours of resource-intensive games on full charge and a reverse charging feature which covers your other devices when you are on the move.

The Vivo Y20T sports best-in-class 13MP AI triple rear camera setup supported by wide range of features which helps you in capturing bright and stunning pictures with maximum clarity. The device also has a 2MP bokeh camera and a super macro camera to capture up to 4cm closeup shots. On the front, the Vivo Y20T features an 8MP selfie camera with Aura Screen Light and Portrait Mode to deliver impressive natural looking shots.

Also Read: ADIF seeks interim relief from CCI against Google’s controversial policy

The stylish design of the new Vivo Y20T is complemented with powerful Snapdragon 662 processor and best in segment features. It provides smooth experience, supported by UFS flash storage which improves writing speed by 58% compared to its predecessor. The device also comes with the latest Funtouch OS 11.1 which is based on Android 11 for providing the latest Android experience to the consumers. For gaming enthusiast, the Vivo Y20T comes with Multi Turbo 5.0 for enhanced data and processor speed along with Ultra Game Mode, Esports Mode, 4D Game Vibration, Game Picture-in-Picture for fuller sensory gaming experience.

Like all Vivo devices, the Y20T follows Vivo’s commitment to ‘Make in India’ and is manufactured at Vivo’s Greater Noida facility that employs around 10,000 men and women ensuring all Vivo devices sold in India are made by fellow Indians.

Online offers:

  • No cost EMI up to 12 months with Bajaj Finserv (Additional up to Rs 500 Cashback) on e-store
  • 6 months No Cost Exchange on ecommerce platforms like Flipkart, Amazon, Paytm and Tata Cliq

ADIF seeks interim relief from CCI against Google’s controversial policy

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The Alliance of Digital India Foundation (ADIF) has filed a petition before the Competition Commission of India (CCI) through their lawyers at Sarvada Legal seeking interim relief from Google’s new Play Store policy which goes into effect from March 2022. The matter is already being looked into by the CCI for potential abuse of dominance by Google in the app market.

This relief has been sought by ADIF on behalf of app developers as Google’s new policy will restrict certain categories of apps to use only Google Billing System (GBS) for accepting payments. This would be an issue for app developers because GBS charges 30% commission for all transactions on the Google Play Store, compared to 2% charged by other payment processing systems. There is a strong case for seeking such relief as this new policy, when it goes into effect next March, would have a destructive effect on the operating margins of a large number of startups and make their business models infeasible.

The CCI had in November 2020 directed a probe by the Director General into the issue of mandatory use of Google Play Store’s payment system for paid apps & in-app purchases. The commission is of the prima facie view that such a policy is unfair as it restricts the ability of app developers to select a payment processing system of their choice.

In its petition to the commission, ADIF, which represents the interests of various stakeholders such as startups, app developers, etc. and espouses the objective of improving the startup ecosystem of the country, has stated that the 30% commission charged by Google is extremely high and unfair. However, the organization said that the core issue is the mandatory imposition of the Google Play Billing system and the exclusion of other methods of payment.

“This will have a disastrous effect on India’s digital ecosystem by reducing choices available in the hands of app developers and users as well as harming the country’s innovation ecosystem by disrupting the cost structures and margins of multiple industries,” it said.

While ADIF will support the ongoing inquiry by the Director General into the matter, it has been compelled to move the application for interim relief to protect the choice of app developers to use other payment systems with far more favorable terms of service. Google’s new policy will exclude competing payment service providers from the market for payments for digital goods consumed through Android devices.

Also Read: Fenda Audio announces feature-packed ‘T-70X’ party speaker with amazing acoustics

“ADIF foresees that barring an order passed by this Hon’ble Commission to maintain status-quo until the completion of the ongoing inquiry, Google shall proceed to enforce its terms on the Play Store, thereby leading to adverse and irreversible consequences on India’s fledgling startup ecosystem,” said Sijo Kuruvilla George, Executive Director, Alliance of Digital India Foundation.

Murugavel Janakiraman, founder and CEO of Matrimony.com, said, “The matter is not as much about the percentage of commission charged as it is about the anti-competitive practice of forcing a payment option as well as of forcing out other payment providers. If not kept in check, such anti-competitive policies and gatekeeper commissions will be imposed on more and more categories, causing a disastrous effect on competition and prices in India.”

ADIF believes that if the status quo is not maintained pending the completion of the inquiry, Google will enforce its terms on the Play Store in March 2022, leading to irreversible consequences for India’s startup ecosystem.

Fenda Audio announces feature-packed ‘T-70X’ party speaker with amazing acoustics

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Team My Mobile
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The festive season is already around the corner – a perfect chance to create the most enjoyable and exciting moments at home. Bring home the thunder with Fenda Audio’s latest tower speaker and experience a theatre-like atmosphere right in your living room. Fenda Audio announces its latest audio flagship and feature-packed ‘T-70X’ – a 2.0 Floor Standing Speaker. The T-70X is built to immerse you into your entertainment – be it music or movies.

Featuring the Fenda Audio T-70X, a floor standing tower speaker system that packs all the bells and whistles that one needs from a perfect audio setup at home. With just a single T-70X, you can do away with your existing speaker kit, your soundbar, your FM tuner and your music player.

The Fenda Audio T-70X is built with an elegance that not only performs like a devil when you need it but also pleases the eye with its premium looks. Designed using a solid wood cabinet, the T-70X is created with an acoustic design to ensure the best audio performance. The speaker weighs a good 23.4kg which keeps it firmly on the ground, reduces vibration, and helps with perfect audio excellence.

To make sure that you experience chest-thumping audio during those action movies, Fenda Audio’s engineers have carefully chosen some of the best drivers to do the job. The T-70X is equipped with an 8-inch driver as the subwoofer and clubbed with twin 5.2-inch full-range speakers and two 1-inch silk dome tweeters. The drivers are fine-tuned with perfection and matched with a 160W amplifier that performs with distortion-free audio even at peak volumes. Now your movies and music will never be the same again. Immerse yourself in sheer audio performance that enables you to convert your living room into a theatre or pub at the click of a button.

The Fenda Audio T-70X not only looks good and performs best. It also packs in some of the latest technologies to create an all-rounder feature-packed audio system. Bluetooth 5.0 and Aux input for all your gadgets, USB and Card reader input for MP3/WMA playback, Mic-in for Karaoke mode, PLL Technology for uninterrupted FM Radio with 100-station memory, Optical and HDMI (ARC) inputs for your TV, LED Display, and IR Remote control – you name it, the T-70X has it.

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Now there’s even more reason to plan and celebrate the festive season with friends and family. Invite your guests over for a game of Bingo or let your young ones grab a mic for the next Karaoke gig or simply grab some popcorn to enjoy the latest action flick in full theatre mood. The T-70X also sports a built-in rechargeable 12V 4.5Ah battery so your party won’t stop when the lights go out or if you plan a get-together on your society terrace.

Pricing and Availability:

The F&D T-70X is available at Amazon India and other leading online & offline stores at a discounted price of Rs 16,999 backed with a standard 12 months warranty.

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