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Infinix’s upcoming Zero series to be equipped with ‘MemFusion’ feature

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The most awaited and talked about 5G Smartphone from Infinix is said to be equipped with the latest ‘MemFusion’ feature which will enable the users to extend the RAM of their smartphone by using some part of ROM for better and smooth performance.

The importance of RAM

RAM (random access memory) is a major attribute of the customer-purchasing journey and the everyday user aspires for a mobile phone with plenty of RAM. A mobile phone has two memories, RAM and ROM, which correspond to a computer’s memory and hard disk, respectively. The memory is responsible for running programs and exchanging data, while the hard disk means the storage space where you can store photos, videos and other files. All programs in the phone run on RAM; therefore, read and write speed and capacity of RAM are crucial for the performance of the phone.

Countless smartphone users have encountered a scenario where the game is forced back and has to be reloaded only because users switch to social apps to replay messages while playing the game. This is the so-called ‘kill APP’ caused by insufficient memory. With a larger running memory, users can run more apps simultaneously and quickly switch between apps without lag. This is a big deal for heavy users, especially gamers, as more RAM makes the game run smoother, making the experience more fun. The RAM, however, increases the price significantly, leading to a dilemma for customers wanting a phone with more ram but not having the budget to purchase it.

Also Read | Infinix coming up with massive discounts on Hot 11S, Note 11S at Flipkart’s Republic Day Sale

Infinix extends RAM out of the devices’ ROM for a smooth experience

The upcoming Zero Series devices will be equipped the ‘MemFusion’ feature, which would be accessed by Setting -> Special Function -> MemFusion. This feature will enable the consumers to set the storage space out of ROM to convert into RAM.

They can choose from the available option – 2GB / 3GB / 5GB RAM. Once the RAM size is selected, the device will restart and show the allocated Virtual RAM as chosen. The feature is a game-changer when you’re using more apps at a specific time and need a temporary boost in performance without compromising your daily battery life too much. Extended RAM technology means that a part of the ROM will be used to work as RAM when the RAM is not sufficient to ensure smooth performance.

With the latest MemFusion technology, the number of apps that the Infinix Zero Series will run will increase from 9 to 20 simultaneously. With the same 20 apps running, the average start-up speed of applications can be increased by 60% approx. The devices can load games faster and ensure that users get into games quickly even if they switch among multiple apps.

Physical memory in Android phones has climbed from 1GB to 8GB in the past decade, and there are several flagship phones with 10GB or more. In contrast, Infinix adopts its extended RAM technology and MemFusion feature based on increased physical memory, bringing users a more stable and smooth multi-application running experience through technology upgrades for the same attainable price.

Next-generation technology isn’t beyond reach. Infinix is working hard to ensure several future devices have innovative technology that solves the daily issues consumers face at a convenient and attainable price point.

Also Read: Fire-Boltt becomes sponsor of Flipkart’s ‘Big Saving Day’ sale, offers up to 50% discount on all smartwatches

Fire-Boltt becomes sponsor of Flipkart’s ‘Big Saving Day’ sale, offers up to 50% discount on all smartwatches

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Fire-Boltt has announced that it has partnered with Flipkart as the new title sponsor of the ongoing Big Savings Day sale on the e-commerce platform. The pre-Republic Day sale kickstarted on January 17 and is set to conclude on January 22, 2022. As part of the collaboration, Fire-Boltt is offering up to a 50% discount on its complete line of smartwatches available on Flipkart.

Notably, the home-grown smartwatch market leader has earlier collaborated with the e-commerce giant to launch some of its most iconic smartwatches – such as Almighty and AI smartwatch – exclusively on Flipkart.

The latest initiative by Fire-Boltt, which according to IDC and Counterpoint Research reports is the undisputed leader in the Indian smartwatch market with more than 390% QnQ growth, comes months after the brand roped in Virat Kohli as its brand ambassador. Significantly, the brand also has onboard actor Vicky Kaushal as its first brand ambassador.

Also Read: Fire-Boltt Ninja 2, an affordable smartwatch to aide health and lifestyle launched at Rs 1,899

Samsung introduces Exynos 2200 Processor with Xclipse GPU powered By AMD RDNA 2 architecture

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Samsung Electronics, a world leader in advanced semiconductor technology, has recently introduced its new premium mobile processor, the Exynos 2200. The Exynos 2200 is a freshly designed mobile processor with a powerful AMD RDNA 2 architecture-based Samsung Xclipse graphics processing unit (GPU). With the most cutting-edge Arm®-based CPU cores available in the market and an upgraded neural processing unit (NPU), the Exynos 2200 will enable the ultimate mobile phone gaming experience, as well as enhance the overall experience in social media apps and photography.

“Built on the most advanced 4-nanometer (nm) EUV (extreme ultraviolet lithography) process, and combined with cutting-edge mobile, GPU and NPU technology, Samsung has crafted the Exynos 2200 to provide the finest experience for smartphone users. With the Xclipse, our new mobile GPU built with RDNA 2 graphics technology from the industry leader AMD, the Exynos 2200 will redefine mobile gaming experience, aided by enhanced graphics and AI performance,” said Yongin Park, President of System LSI Business at Samsung Electronics.

What is Xclipse?

The Xclipse GPU is a one-of-a-kind hybrid graphic processor that is positioned between the console and the mobile graphic processor. Xclipse is the combination of ‘X’ that represents Exynos, and the word ‘eclipse’. Like an eclipse, the Xclipse GPU will bring an end to the old era of mobile gaming and mark the start of an exciting new chapter.

With the high-performance AMD RDNA 2 architecture as its backbone, the Xclipse inherits advanced graphic features such as hardware accelerated ray tracing (RT) and variable rate shading (VRS) that were previously only available on PCs, laptops and consoles.

Ray tracing is a revolutionary technology that closely simulates how light physically behaves in the real world. By calculating the movement and the color characteristic of light rays as they bounce off the surface, ray tracing produces realistic lighting effects for graphically rendered scenes. To offer the most immersive graphics and user experiences even on mobile, Samsung has collaborated with AMD to realize the industry’s first ever hardware-accelerated ray tracing on mobile GPU.

Variable Rate Shading

It is a technique that optimizes GPU workload by allowing developers to apply lower shading rate in areas where overall quality will not be affected. This gives GPU more room to work on areas that matter most to the gamers and improve frame-rate for smoother gameplay.

In addition, the Xclipse GPU comes with various technologies such as advanced multi-IP governor (AMIGO) that enhance overall performance and efficiency.

“AMD RDNA 2 graphics architecture extends power-efficient, advanced graphics solutions to PCs, laptops, consoles, automobiles and now to mobile phones. Samsung’s Xclipse GPU is the first result of multiple planned generations of AMD RDNA graphics in Exynos SoCs,” said David Wang, Senior Vice President of Radeon Technologies Group at AMD.

Also, Read: Samsung confirms February Unpacked event.

 Enhanced 5G connectivity and ironclad security features

The Exynos 2200 is one of the first in the market to integrate Arm’s latest Armv9 CPU cores which offer a substantial improvement over Armv8 in terms of security and performance, the two areas that are becoming critically important in today’s mobile communications devices.

The octa-core CPU of Exynos 2200 is designed in a tri-cluster structure made up of a single powerful Arm Cortex®-X2 flagship-core, three performance and efficiency balanced Cortex-A710 big-cores and four power-efficient Cortex-A510 little-cores.

“The digital experiences of tomorrow require new levels of performance, security and efficiency,” said Rene Haas, President of IP Products Group (IPG) at Arm. “As one of the first processors to incorporate the new Armv9 CPU cores, Samsung’s Exynos 2200 takes advantage of Arm’s Total Compute strategy and key security features, like Memory Tagging Extension (MTE), to deliver the purpose-built compute and specialized processing needed to power future mobile experiences.”

Read Here: Tecno launches Pova Neo with massive RAM up to 11GB at Rs 12,999

The Exynos 2200 offers more powerful on-device artificial intelligence (AI) with an upgraded NPU. The NPU’s performance has doubled compared to its predecessor, allowing more calculations in parallel and enhancing the AI performance. The NPU now offers much higher precision with FP16 (16bit floating point) support in addition to power efficient INT8 (8bit integer) and INT16.

Also, the Exynos 2200 integrates a fast 3GPP Release 16 5G modem supporting both sub-6GHz and mmWave (millimeter Wave) spectrum bands. With E-UTRAN New Radio – Dual Connectivity (EN-DC), which utilizes both 4G LTE and 5G NR signals, the modem can boost the speed up to 10Gbps.

For safekeeping, the Exynos 2200 comes with Integrated Secure Element (iSE) to store private cryptographic keys as well as to play a role as RoT (Root of Trust). Also, an inline encryption HW for UFS and DRAM has been reinforced to have user data encryption safely shared only within the secure domain.

Read Here: MediaTek shows the world’s first live demos of Wi-Fi 7 technology

Enhanced visual experience and quality images

The Exynos 2200’s image signal processor (ISP) architecture has been redesigned to support the latest image sensors for ultra-high resolution of up to 200 megapixel (MP). At 30 frames-per-second (fps), the ISP supports up to 108 MP in single camera mode, and 64+36 MP in dual camera mode. It can also connect up to seven individual image sensors and drive four concurrently for advanced multi-camera setups. For video recording, the ISP supports up to 4K HDR (or 8K) resolution.

Together with the NPU, the ISP utilizes an advanced content-aware AI camera for more refined and realistic results. When taking a photograph, the machine learning based AI camera recognizes multiple objects, the environment and faces within the scene. It then applies optimal settings for color, white balance, exposure, dynamic range and more to produce professional-level quality images.

With 8K resolution support, the Exynos 2200’s advanced multi-format codec (MFC) makes videos truly come to life. It decodes videos up to 4K at 240fps or 8K at 60fps and encodes up to 4K at 120fps or 8K at 30fps. In addition, the MFC integrates power efficient AV1 decoder enabling longer playback time. The advanced display solution features HDR10+ adding more dynamic range and depth to the picture and offers refresh rates of up to 144Hz for a more responsive and smoother transitioning experience when scrolling or playing games.

Also, Read Here: 12 Upcoming 5G Mobiles in India (2022)

Tech NewsWrap: Samsung confirms February Unpacked event… and more

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Team My Mobile
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Samsung confirms February Unpacked 2022 event

Samsung has confirmed that the Galaxy Unpacked 2022 event will be hosted in February. The South Korean tech giant did not reveal the official launch date just yet. However, the event is rumoured to be held on February 9, 2022. At the event, Samsung will announce its “noteworthy S series devices” that will include support for the S Pen and come with pro-grade cameras. The company claims that the upcoming Galaxy S-series smartphones will rewrite the rules of the industry once again.

Tecno Pova Neo unveiled

Tecno launched the all-new Pova Neo from its performance-oriented Pova Series. It sports a 6.8-inch display and a stunning curved crater design body. The smartphone comes with 6GB RAM which is expandable up to 11GB RAM owing to the superlative memory fusion technology, 128GB storage, and a giant 6,000mAh battery supporting 18W fast charging. The Tecno Pova Neo price in India is set at Rs 12,999 for the sole 6GB + 128GB storage model. It comes in Obsidian Black, Geek Blue, and Power Black colours and will be available for purchase through retail stores starting January 22, 2022.

Microsoft Surface Pro 8 launched in India

Microsoft unveiled its top-end Surface Pro 8 in India. In addition, the Surface Pro 7+ comes to the country as the more affordable variant of the same. Prices at Rs 83,999 for the base Surface Pro 7+ while the flagship Surface Pro 8 will cost you Rs 1,15,999 for the base 8GB RAM variant. Both the Surface tablets run on 11th generation Intel processors instead of Microsoft’s own SQ1 processor and will be available from February 15, 2022.

Oppo Reno 7 series is coming to India soon

Oppo Reno 7 series launch in India has been confirmed by the company on Twitter. The series features the vanilla Oppo Reno 7 5G, Oppo Reno 7 Pro 5G and Oppo Reno 7SE 5G. These phones were unveiled in China last year. Last month, the Oppo Reno 7 series price in India was tipped, and it is speculated that the phones will have the same specifications as the Chinese variants. Oppo India, in the tweet, says that the Oppo Reno 7 series will be launching in India soon, and confirmed via a microsite that the phones in the series will retail on Flipkart.

Also Read: TAGG Liberty Buds Pro earbuds with quad mic, 3 in-built equalizers launched

Zoook enters the wearable market with Dash Junior smartwatch for kids and teens

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Team My Mobile
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French lifestyle brand Zoook has announced its foray into the wearable device market with the launch of Zoook Dash Junior – an all-new smartwatch designed especially for kids and teenagers.

The affordable timepiece, launched at an introductory price of Rs 3,499, comes in bright blue and pink color variants. Dash Junior is engineered to complement the exuberance of the little ones and encourage them to further enhance their fast-paced lifestyle, as it is loaded with eight in-built games and six different sports modes.

“We have a plethora of smartwatches for grown-ups in the market that offer different health tracking metrics and a host of other lifestyle aiding features, but there is an apparent scarcity of the same when it comes to timepieces for kids. Dash Junior is an attempt by Zoook to make our generation next feel invigorated in a secured environment. Dash Junior has an in-built child lock feature with which parents can set the watch lock with a password, thereby controlling how the young ones make use of the different features,” said Achin Gupta, Country Head-India at Zoook.

Also Read | Zoook unveils Blaster Series speakers with mobile docks & RGB lights

He further said that apart from child lock feature and in-built games, the IP68 water resistant smartwatch for kids offers as many as 10 alarm settings for daily routine jobs like waking up, having breakfast, going to school, doing homework, playing sports, spending time with the family or going to bed at night. Boasting a square shaped 1.4-inch screen and IP68 water resistance, Zoook Dash Junior has eight different watch faces along with trackers for heart rate and sleep monitoring. It offers a 7-day battery life.

The launch assumes significance as it is the first range of smartwatch from the house of the lifestyle brand, which has in the past offered innovative products across Audio, TWS, consumer electronics and gaming categories.

Also Read: Ultimate Battle introduces Social Networking for Gamers

TAGG Liberty Buds Pro earbuds with quad mic, 3 in-built equalizers launched

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Team My Mobile
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Smart wearable brand TAGG has unveiled its latest TWS earbuds Liberty Buds Pro for just Rs 1,199 available on Amazon. It offers features like quad-mic with Background Noise Cancellation for phenomenal calling experience, 3 in-built equalizer settings i.e., Gaming Mode, BassX Mode, and Balanced Mode, Fast Charging, IPX5 rating.

TAGG Liberty Buds Pro is available at Rs 1,199 during the pre-Republic Day Sale on Amazon India. The True Wireless Earbuds are available in two dual-tone colour options – Matte Black, Piano White. The earbuds offer a 45ms latency time, for a seamless gaming experience. The earbuds featured Bluetooth 5.1, with 4 Mics with background Noise Cancellation for crystal clear voice quality during calls.

Also Read | TAGG Verve Active smartwatch with 1.70-inch display, 24 sports modes launched at unbelievable price of Rs 1,899

“TAGG Liberty Buds Pro has a superlight construction, making it a culmination of style and technology. Apart from instant auto-pairing, the earbuds offer 3 in-built equalizers that can be changed in 3 taps – Ultra-Low latency gaming, Punchy BassX mode, Balanced mode for Acoustics, and Vocals. We have always strived to be a lifestyle partner of young Indians who is out to take on the world. And our latest offering is yet another attempt to empower new India with quality gadgets to enhance their life,” said Rohit Dhingra, co-founder TAGG.

He further elaborated on the features of Liberty Buds Pro, mentioning that the buds have swift touch control to effortlessly toggle through the features and take or cut a call. The earbuds turn into a powerhouse of music that lasts for days with up to 30 hours of total playtime with the case and 6 hours with the TWS. For fast charging, the Type-C earbuds offer a playback time of 75 mins with 5 mins charging.

Also Read: Zoook enters the wearable market with Dash Junior smartwatch for kids and teens

Ultimate Battle introduces Social Networking for Gamers

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Team My Mobile
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Online esports platform Ultimate Battle has now incorporated innovative Social Networking features for gamers on their platforms to let gamers interact, engage, create and share content exclusively.

This newly added social networking module provides gamers with a unique set of features to enable gamers not only to play games but also to socialize with other gamers. Ultimate Battle now provides gamers with the ability to share gaming content, create personalized gaming profiles, and follow gaming celebrities. Players will also be able to build their community, gain a follower base, and showcase their achievements.

Features of the social networking module:

  • Gamer Profile
  • Gamer’s performance recording and tracking
  • Ability to find and create gaming teams
  • Find like-minded gamers and make friends
  • Post content (text, images, gaming clips, and more)
  • Follow a player/team and get their recent updates
  • Comment, like, and share posts

“Our aim is to not only bring together the huge esports community under one single umbrella but allow the diverse community to exchange their knowledge, expert tips, experiences and also identify the right target group to connect and help the gamers grow. Every esports athlete, organizer, team, talent management institution is invited to join the platform and build an Ultimate Universe without any external support,” said Tarun Gupta, Founder, Ultimate Battle.

The module is loaded with a slew of innovative features including one-tap access to their profile pages and detailed game stats of games played, won, or lost on the Ultimate Battle platform. The content sharing feature is currently available for legacy users only and full rollout will be done post-beta phase.

Also Read: Tecno launches Pova Neo with massive RAM up to 11GB at Rs 12,999

Tecno launches Pova Neo with massive RAM up to 11GB at Rs 12,999

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Team My Mobile
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Smartphone brand Tecno today launched the all-new Pova Neo from its performance-oriented Pova Series.

The smartphones from the Pova series are known to deliver unmatched power and speed to their consumers at a competitive price point. As the digital age Gen Z consumers use numerous applications on the smartphone generating large volumes of data, they are always on a lookout for a smartphone that offers strong performance and large memory. Addressing such consumer needs, the newly launched Pova Neo boasts of ground-breaking features, offering customers a 6GB RAM which is expandable up to 11GB RAM owing to the superlative memory fusion technology, 128GB storage, and a giant 6,000mAh battery supporting 18W fast charging packed between a sparkling 6.8-inch display and a stunning curved crater design body.

Pova Neo comes with a 13MP AI dual rear camera with quad flashlight and an 8MP selfie camera with dual flashlight generating remarkable photos and video quality in varied light conditions, catering to all the photography needs of the shutter happy next generation.

Arijeet Talapatra, CEO of Transsion India said, “2021 was an exciting year for us, TECNO launched around 18 smartphones across our three different product line viz. CAMON, SPARK, and POVA. We also registered an online growth of 73% (Jan-Nov YTD) owing to our popular smartphones like Spark Go 2021, Spark 7T, and POVA 2. We have always endeavored to stay ahead of the curve by consistently introducing best-in-class functional innovations at competitive price points, with better accessibility for Indian consumers.”

“Stepping into 2022, Tecno will continue with the ‘Segment-First’ approach, and we plan to disrupt the mid-to-high segment of smartphones with diversified offerings from the POVA portfolio. With the best mix of speed, performance, and design, Tecno Pova Neo is packed with superlative features that today’s youth aspire. With the Indian market and its unique requirements at the center of all our strategies, we look forward to bringing in more innovation and redefining the power of innovation with POVA 5G underway,” Arijeet, added.

Backed by dual security features, the Pova Neo comes with rear fingerprint scanner and face lock. It will be available in Powehi Black, Geek Blue, and Obsidian Black colours. The smartphone is priced at INR. 12,999 and comes with a complimentary pair of Tecno earbuds worth INR. 1,499 and will be available in the retail stores starting January 22, 2022.

Key USPs of Tecno Pova Neo

Bigger Storage, Better Performance

The Pova Neo offers a powerful 6GB high capacity LPDDR4x RAM + 5GB expandable RAM with memory fusion technology for super-fast functioning with a massive 128GB eMMC 5.1 internal storage extended up to 512GB by dedicated SD Card slot. It runs on HiOS v7.6 based on Android 11 to provide for a seamless smartphone experience.

With you for a long time; 6000mAh powerful Battery

Pova Neo offers an unmatched 6,000mAh battery that gives you uninterrupted smartphone experience for a long duration on a single charge. This mega battery allows a whopping 55 days standby time, 190 hours of music playback, and 43 hours of calling time. It has an in-box 18W flash charger which charges the phone to 50% in less than an hour. Its Ultra Saving Mode is perfect for extreme power back up.

Incredible 6.8-inch HD+dot-notch display for superior viewing with Splash Resistant Technology

Pova Neo features a 6.8-inch HD+ big dot notch display with an 89.42% screen-to-body ratio making it a perfect binge for entertainment. The 262 PPI pixel density and 480nits brightness makes the screen perfect for playing games, watching videos or doing online activities like e-learning, meetings etc. shows, and games, in vivid, true-to-life colors. The 120Hz Touch sampling rate offers smooth touch for pro grade gaming. It is also come with Splash resistant up to IPX2 rating to prevent water damage. Its modern and elegant layout with DTS Sound enhancement provides you with melodious sound quality at all times, along with giving it a luxurious look.

Great imaging with 13MP Dual rear camera and AI-powered photography

Pova Neo comes with a dual rear camera setup that includes a 13MP rear camera and an AI lens (F2.0 aperture) for enhanced clarity in each pixel, producing high-resolution photos. It can capture memorable shots without missing out on any details. It has a slow motion and 1080P time-lapse for pro-shooting experience.

Smooth Gaming with ET Engine Optimization

Pova Neo is powered by an efficient Mediatek Helio G25 Processor and ET Engine Optimization, with up to 2.0GHz clock speed, providing users with a smooth and full-frame game experience with the targeted acceleration of CPU, reduced GPU computing pressure and accelerated processing of game packets at the network layer offering an exceptional gaming experience. The users get to relish the HiOS 7.6 with many unique and customizable features, which include: Vault 2.0, Smart Panel 2.0, Kids Mode, Social Turbo (to improve WA experience), Anti-theft alarm, Voice Changer, App Twin, Peek Proof, Ultra Battery Saver, Photo Compressor, Video Assistant, Game Space and many more.

Also Read: MediaTek shows the world’s first live demos of Wi-Fi 7 technology

MediaTek shows the world’s first live demos of Wi-Fi 7 technology

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Team My Mobile
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MediaTek today announced the world’s first live demo of Wi-Fi 7 technology, highlighting the capabilities of its forthcoming Wi-Fi 7 Filogic connectivity portfolio. MediaTek is currently showcasing two Wi-Fi 7 demos to key customers and industry collaborators to demonstrate the technology’s super-fast speeds and low latency transmission.

“The rollout of Wi-Fi 7 will mark the first time that Wi-Fi can be a true wireline/Ethernet replacement for super high-bandwidth applications,” said Alan Hsu, corporate vice president and general manager of the Intelligent Connectivity business at MediaTek. “MediaTek’s Wi-Fi 7 technology will be the backbone of home, office and industrial networks and provide seamless connectivity for everything from multi-player AR/VR applications to cloud gaming and 4K calls to 8K streaming and beyond.”

MediaTek’s demo shows how its Wi-Fi 7 Filogic technology can achieve the maximum speed defined by IEEE 802.11be and demonstrates its multi-link operation (MLO) technology. MLO technology aggregates multiple channels on different frequencies bands at the same time to highlight how network traffic can still flow seamlessly even if there is interference or congestion on the bands. MLO technology will be critical for delivering faster and more reliable video streaming, gaming and anything else that requires constant, sustained and real-time throughput.

“Faster broadband Internet access and more demanding applications such as higher resolution video streaming and VR gaming are driving demand for Wi-Fi 6, Wi-Fi 6E, and soon Wi-Fi 7,” said Mario Morales, group vice president, Semiconductors at IDC. “Wi-Fi 7’s advances in channel width, QAM, and new features such as multi-link operation (MLO) will make Wi-Fi 7 very attractive for devices including flagship smartphones, PCs, consumer devices and vertical industries like retail and industrial; as service providers begin to deploy a wider spectrum of hotspots across these market segments.”

MediaTek has been involved in the development of the Wi-Fi 7 standard since its inception, and the company is one of the first adopters of Wi-Fi 7 technology.

“Today’s consumers want an always-connected, reliable and fast Wi-Fi connection for many applications such as video calls, 4K/8K TV entertainment, real-time gaming, and others,” said Moon Ho Lee, president at Korea Mercury. “MediaTek’s Wi-Fi 7 technology can fulfill the current need for all the applications consumers enjoy today and also open the door for future AR/VR applications which we can’t even imagine today.”

Wi-Fi 7 is unique in that it offers completely new capabilities in all the available spectrums for Wi-Fi uses, including 2.4GHz, 5GHz and 6GHz. Wi-Fi 7 will deliver 2.4X faster speeds than Wi-Fi 6 – even with the same number of antennas – since Wi-Fi 7 can utilize 320Mhz channels and support 4K quadrature amplitude modulation (QAM) technology. Other notable features of Wi-Fi 7 include MLO to reduce latency by transmitting Wi-Fi on multiple bands, in addition to multi-user resource unit (MRU) features for enhanced interference avoidances and mitigation.

Products with Wi-Fi 7 are expected to hit the market starting in 2023.

Also Read: Tech Insight: 5 key touchpoints for online buying of smartphones

Tech Insight: 5 key touchpoints for online buying of smartphones

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Techarc today announced Smartphone online buying basis analyses of 5,000 online smartphone buyers across different price segments and locations. In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.

The 5 key milestones or touchpoints of a potential online smartphone buyer in that order are:

  1. Listing: The stage where a buyer looks for the device(s) in the catalogue populated after search results.
  2. Information Page: The unique page of the SKU where all details of the device are given including features, specifications, images, etc.
  3. Pricing: The section where pricing, discount and offers like cashback, etc., details are given on the information page.
  4. Shipping: Details about availability and delivery of the SKU to the location of the buyer.
  5. Ratings and Reviews: This is very critical section and last touchpoint for any buyer to leverage from the experience of existing users to form an opinion.

5 key milestones of a potential online smartphone buyers

Listing

The potential buyers do search for their ‘dream device’ by typing in keywords – generic as well as brand – to narrow their zone of consideration and find the device they are interested in. If the device doesn’t figure on ‘prime pages’ (Over 80% of the visitors don’t go beyond first 3 pages of search results), then there is potential chance of them pausing the purchase intent which can deflect them to other channels – offline or online. However, specifically in case of smartphones since buyers mostly visit with unambiguous intent, they search for their wish list device(s) by other means including using the menu options and other filters available on the marketplaces. As a result, only 2% of the potential buyers drop out at this stage.

Information

The unique page of the smartphone model that the buyer is interested in has all the information including specifications and other details that a user looks for before buying. However, users do not find the information always easily available, especially the first-time buyers or visitors who visit marketplaces after a considerable gap, say around 6-9 months. As a result, even if the information is available somewhere on the page, they do not find it and either go for other off-platform sources to inquire more or raise a question to the seller again impacting the momentum of purchase. In the study we found 6% of the buyers dropping at this stage.

Pricing

At the stage, other than discounts and promotions, users are highly interested in learning cashbacks, rewards, payment options, etc. The online marketplaces not only prominently make such information available but have also made almost all the possible modes of payment and finance at the disposal of a potential buyer. This has considerably lowered the drop rate which is just 3% at this milestone.

Also Read | Smartphone makers preferred multiple chipset portfolio in 2021: Techarc

Shipping

The fourth area of interest that a buyer looks information around is shipping details which include availability of the device at their location (pin code) and the expected time of delivery in days. Again, the marketplaces have done significant improvements here over the years. However, at times due to non-availability of specific SKUs differentiated by colour and RAM-ROM configurations, 13% of potential buyers drop at this stage.

Rating and Review: The last but most important milestone before a buyer hits add-to-cart / buy button is looking at the ratings and reviews the device has got. Even if all the previous stages do not impact much in terms of dropouts, this stage results in more than 1.5 times dropouts than all the previous milestones put together. If the overall sentiment built through ratings and reviews is negative, 34% of the potential buyers drop at this stage and abort their purchase intent.

Way forward

The digicommerce buying is a self-servicing process where repeated as well as first time buyers come in to buy their products including smartphones. OEMs selling online need to make it sure that the information available to the potential buyers addresses the needs of first-time explorers as well as experienced repeaters. Hence, while it’s a great marketing point to leverage to highlight hero features and specifications, sometime basic functions also merit prominent positioning.

The brands need to optimise their search results and ensure they do figure up on both generic and brand specific keywords. The specific SKUs should figure up within first three pages, or the prime pages of digicommerce. Here the platforms may also need to rekindle their cataloguing so that variants such as colours and RAM/ROM configurations are distinctly shown in the results rather than a buyer having to look for the options after opening the model level page.

OEMs will have to closely monitor availability and out-of-stock status for the models by variants for the pin codes served. Keeping a track will ensure that stocks never run dry resulting in drop of a potential buyer.

The power of ratings and reviews is at times underestimated. The OEMs will have to develop easy ways, for instance voice driven, to let genuine buyers share their opinion about the products. Also, in some cases it’s not easy for an average user to have a view about the experience just at the time of purchase. OEMs should also engage the buyers after 3 to 6 months to solicit their ratings and reviews which can give a more learned and realistic view about the experience and issues, if any, faced by the actual users.

Also Read: Top Upcoming 5G Mobiles in 2022

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