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Overseas brands KBEAR, TRI debut on The Audio Store with 5 new Hi-Fi IEMs

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Team My Mobile
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Well-known amongst audio enthusiasts, overseas brand KBEAR (KB EAR) has officially stepped into India by launching five new audiophile-grade in-ear monitors (IEMs), including one from its sub-brand TRI. The five new IEMs – KBEAR KS2, Lark, Believe, Diamond and TRI Starsea will be exclusively available on The Audio Store. The IEMs sport unique, yet comfortable designs, with modular cables, all made using high-grade materials housing professionally-tuned drivers for a superior audio delivery.

KBEAR Believe

The KBEAR Believe uses Japanese-imported pure beryllium diaphragms. These are lighter, more rigid, and feature a superior performance over common diaphragms such as titanium crystal, nanometer, polymer, and others. The 9mm drivers use N52 neodymium iron boron strong magnets with up to 92.8% increased magnetic flux that helps for a stronger dynamic response, better transient performance, and easier driving. The diaphragms require extremely high front and rear chamber pressures and Believe uses precisely calculated and adjusted balanced pressure chambers ensuring natural and flexible audio without any distortion.

The KBEAR Believe is carefully crafted using an aerospace-grade high-strength aluminium alloy chamber to effectively suppress resonance, enhance sound cohesion. The resin-coated shell uses volcanic ash carbon fibre with rich texture and layering makes these IEMs shine with richness. Lastly, the IEM is equipped with four strands of 40-core 6N Furukawa single crystal copper Litz structure detachable 2-pin cable(without Mic) with a Gold-plated 3.5mm audio jack to effectively improve the sound purity for a comprehensive improvement.

The KBEAR Believe IEM is available in Black with Bluecolour with 2 pairs of foam ear tips, 6 pairs of silicone ear tips and leather carry case, and priced at Rs 17,990 with a standard industry warranty of 1 year.

KBEAR Diamond

The KBEAR Diamond professional IEM uses an innovative high-speed DLC (diamond-like carbon) coated 9mm dynamic driver inside a premium AL alloy housing with a carbon fibre faceplate. DLC is highly appreciated in the earphone industry due to its features such as high hardness, high elastic modulus, low friction factor, wear resistance and good vacuum friction characteristics. These drivers are special and achieve excellent fidelity, frequency characteristics and low distortion featuring high speed, organic tone, and an exquisite resolution. Complimenting the DLC drivers are its detachable 1.2-metre (2-pin, 0.75mm, 5N) 8-core silver plated high-quality soft and supple curl-free cable (without Mic) offering low impedance braided.

The KBEAR Diamond IEM is available with 2 pairs of foam ear tips, 6 pairs of silicone ear tips and a carry case, and priced at Rs 9,490 with a standard industry warranty of 1 year.

KBEAR Lark

The KBEAR Lark Dual features a customised 30095 Balanced Armature (BA) and 10mm dynamic driver (DA) for rich details and excellent bass delivery. The Lark sports a superior and balanced sound signature with solid deep bass, clear mid-range and beautiful high frequencies. The shell is made using a high-quality Zinc alloy with an imported resin, and an Aluminum alloy vocal cavity. This unique combination of different materials and the wide range of colour options display a modern and eye-catching, fashionable earphones. Featuring a highly ergonomic design, the KBEAR Lark has a snug fit that can isolate up to 26db of ambient noise. And the KBEAR Lark has an upgraded cable with a slot protection design to effectively protect the pins and avoid breakage, thus extending its service life. The 1.2-metre 4-core silver-plated cable (with mic) features a 3.5mm L-type Gold-plated audio ensuring superior connectivity with zero compromises to audio performance.

The KBEAR Lark IEM is available in Gray colour with 3 pairs of silicone ear tips and a carry case, and priced at Rs 3,990 with a standard industry warranty of 1 year.

KBEAR KS2

Using a single Balanced Armature (BA) and 10mm Composite Diaphragm (PU+biological diaphragm) Dynamic Driver (DD), the KBEAR KS2 manages to deliver a powerful low-frequency response and transparent and mellow midrange performance creating a wide sound field and shocking sound quality. This BA-DD combination using electronic frequency division processing gives full play to its performance to achieve an accurate and delicate performance. Specially customised moving iron units effectively help to improve the vocal resolution and the mid-frequency density is perfectly balanced for a mellow sound. Additionally, the high-frequency is very transparent and smooth, thus delivering richer instrument details.

Using an imported high-density PC material for its internal shell, the KBEAR KS2 suppresses and diffuses the reflection of sound waves so that the overall sound is more warm and charming. The exterior is crafted using a translucent resin material for added beauty. Lastly, the 2-pin 4-strand (0.78mm, 6N OFC) high-quality cable (with mic, L-curve Gold-plated 3.5mm jack) not only adds to the audio quality but also helps reduce signal transmission loss.

The KBEAR KS2 Dual Driver (1DD+1BA) IEM with mic is available in Black colour with 2 pairs of silicone ear tips and priced at Rs 3,990 with a standard industry warranty of 1 year.

TRI Starsea

The Audio Store also debuts TRI – a sub-brand by KBEAR with the introduction of the Starsea IEM. The TRI Starsea features four customized tuning modes that utilises its entire electronic frequency division technology equipped with a tuning switch. This design allows you to realise different sound needs by simply changing the tuning modes – bass, vocals, pure tone and balanced tuning.TRI has independently developed the ‘TRI-HI-A’– an extremely high-frequency composite silicon crystal BA driver that combines Knowles ED-29689 to present a wide extension range. The twin BA and 8mm DD driver combo along with an independent sound tube and an electronic frequency divider achieve smooth and natural sound expression and richer and clearer sound quality.

The TRI Starsea earphone shell is made using a skin-friendly German-imported resin, designed to be gentle and comfortable with your skin. The acoustic structure is elaborately designed to effectively reduce unnecessary sound reflections and better adjust the air pressure balance of the front and rear cavities. And lastly, a 0.78mm 2-pin detachable (8-strand, Silver-plated, without mic) cable helps with high-quality audio signal transfers apart from offering future upgradability.

The TRI Starsea Triple Driver (1DD+2BA) IEM is available with 2 pairs of foam ear tips, 8 pairs of silicone ear tips and a carry case, and priced at Rs 12,990 with a standard industry warranty of 1 year.

Get your hands on OPPO Reno5 Pro 5G & Enco X as sale starts today across India

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Team My Mobile
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The Chinese smartphone maker, OPPO, today announced the sale of their recently launched devices, the videography expert, OPPO Reno5 Pro 5G smartphone, and Enco X True Wireless Noise Cancelling earphones starting from today i.e 22nd January 2021 – 12 am onwards. Both the devices will be available across all offline stores as well as on Flipkart in India.

OPPO Reno5 Pro 5G comes in two colour variants – Astral Blue and Starry Black, powered by India’s first MediaTek Dimensity 1000+ chipset and an industry first AI Highlight Video feature. The phone is priced at Rs 35,990. The Enco X True Wireless Noise Cancelling earphones are priced at INR 9,990 which provides audio tuning by Dynaudio. It will be available in two elegant colours, Black and White.

Power-packed with offers, the new OPPO Reno5 Pro 5G is available with lucrative schemes like Cashback offers, Exchange Bonus, No-Cost EMI, Complete Damage Protection, and much more.

On the first three days of the sale, customers can purchase the OPPO Reno5 Pro 5G offline at a 10% cashback applicable with HDFC Bank CC/DC EMI Transactions, ICICI Bank CC/DC EMI transactions as well as one EMI cashback offer from IDFC First Bank. Customers paying through PayTm will get 11% Instant Cashback in their PayTm wallet. The smartphone is also available with attractive Zero Down payment EMI schemes from Bajaj Finserv, Home Credit, HDB Financial Services, HDFC Bank, ICICI Bank, Kotak Mahindra Bank, TVS Credit, and Zest money.

Flat Rs 2500 cashback is also applicable on Bank of Baroda CC (Credit Card) EMI Transaction, Federal Bank DC (Debit Card) EMI Transaction & Zest Money. Existing OPPO customers can also avail exclusive offers like Extended warranty, Special EMI schemes, and upgrade bonus up to Rs 1500 on the purchase of OPPO Reno5 Pro 5G.

While purchasing online on Flipkart, customers can get 10% cashback up to Rs 3500 applicable with Bank CC/DC EMI Transactions and No cost EMI up to 12 months. Moreover, through online and offline purchase, there is a bundling offer of Rs 1000 available for Enco X True Wireless Noise Cancelling earphones.

Additionally, OPPO India is providing 120 GB of cloud storage space for 12 months which is applicable from the date of purchase. This free storage can be used together with paid storage and will last for 12 months. The cloud service will be activated after the consumer gets free storage.

OPPO Reno5 Pro 5G comes with impeccable features at Rs 35,990. OPPO Reno5 Pro 5G carries forward the legacy of the Reno series to empower users to ‘Live the Infinite’. The device is backed by India’s first MediaTek Dimensity 1000+ chipset, industry first AI Highlight Video, industry first Reno Glow design, 3D Borderless Sense Screen and a host of features. It offers an ultra-slim body equivalent to the thickness of a pen, with a 7.6mm thickness and a weight of only 173g. The OPPO Reno5 Pro 5G boasts a massive 4350mAh battery and 65W SuperVOOC 2.0 Flash Charge that can charge up to 100% in as little as 30 minutes and provide up to 4 hours of video playback with just 5 minutes of charge.

Gamezop: A multi-game platform that helps increase engagement and drive revenues

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Team My Mobile
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It is a business’s responsibility to engage potential buyers. There isn’t a simpler way of saying this. Jeff Bezos rightly says that a customer is like a guest invited to a party: one can’t expect one’s guests to engage themselves; good hosts engage their guests better than average hosts and earn a reputation. Earning a reputation is nothing but building a brand.

At the risk of stating the obvious, being on the customer’s smartphone as an app is the closest a business can be to the customer. Once a business gains that coveted spot on the smartphone, the battle for keeping the spot begins. This is where adding engaging games that work within apps can do wonders.

Why are so many non-gaming apps adding games?

Statistics for user retention on apps are brutal. Across all categories of apps, users are spoilt for choice, and if you are an app developer it is imperative that you make your offering sticky. Building stickiness, however, is easier said than done. User-friendly onboarding, strong value proposition, sleak interface, and heavy-duty performance are necessary but insufficient conditions. Users want more. To fill this gap, a lot of apps undertake massive burns, offering heavy discounts or cashbacks to users. These practices often turn out to be unsustainable and fail to build loyalty.

This is the reason why innovative apps are increasing their functionalities to serve more number of use cases for their target audiences. WeChat and GoJek are great examples of such “super apps” with a host of functionalities. Closer to home, the only thing in common between the apps of Amazon, MX Player, ixigo, Meesho, and PhonePe is a section for games. These games are built on HTML5 and launch within these apps, just like videos work on a social media scroll. Not just them but thousands of popular apps around the world are adding HTML5 games to increase retention and revenue.

How much time does it take to add games? Is there any visible difference?

HTML5 games are unique in three ways: they work within apps, they don’t increase the size of the app, and they work offline. Quality HTML5 games within an app can increase time spent by 15-40% from the first day. This is where Gamezop can help. Gamezop has worked on easing the process of integrating HTML5 games within apps for almost five years and has over 2,000 partner apps. Integrating Gamezop on an app is a 30-minute process and. Every month over 40 million users visit Gamezop through its partner apps.

Each partnering app creates a section for games, tapping which launches Gamezop webpage within the app. While on Gamezop, users can play over 270 globally popular games instantly.

What are the commercials? Does Gamezop charge anything?

Gamezop doesn’t charge apps anything. In fact, it pays them a recurring monthly fee for this integration. Gamezop monetizes with high-paying video ads within its games (eCPM is as high as $3 in India!) and shares 50% of the revenue with partner apps. Most of Gamezop’s partner apps earn several lakh rupees every month from this revenue-sharing model.

Key takeaways:

  • As an app developer, one see brutal uninstall rates
  • In addition to a strong value proposition, apps need to offer something extra
  • In-app games developed on HTML5 work really well to build stickiness
  • Gamezop provides high-quality HTML5 games to over 2,000 popular apps globally
  • Gamezop also pays a monthly fee to apps for this integration

Logitech is raising the bar for the Video Conferencing Industry

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Team My Mobile
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Logitech today is raising the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s leading video conferencing services such as Microsoft Teams and Zoom.

The new Logitech Rally Bar, purpose-built for mid-sized rooms, and Logitech Rally Bar Mini for small rooms, transform meetings with cinema-quality video and crisp, clear audio in an all-in-one design. Rounding out large meeting rooms, the new Logitech RoomMate is a computing appliance that allows customers to run video conferencing services on Logitech conference cams like Rally Plus without a PC or Mac. Now, you can dramatically simplify setup, management, and use of video conferencing equipment for radically better meetings in today’s hybrid and rapidly evolving work environments.

Scott Wharton, general manager and vice president, Logitech Video Collaboration said, “We’ve always methodically focused on what customers want, and that’s products with premium quality at a reasonable price. From ease of use and manageability, to bringing scale to businesses, we want to make products bigger and better, while reducing complexity. Our goal is to put video in every meeting space in the world. In order to do that, we need to make it easy, simple and cost-effective, which is what we believe we’ve achieved with this new portfolio of products.”

As video conferencing continues to become an integral part of every business, Logitech’s latest portfolio sets a new precedent for truly flexible room solutions. You can run supported video conferencing applications natively on Rally Bar and Rally Bar Mini, like Microsoft Teams and Zoom, or connect them via USB to virtually any room PC or Mac. You can even BYOD (bring your own device), which allows you to plug in your laptop and run your chosen video service. Logitech’s new portfolio will also support other popular video conferencing services such as GoTo, Pexip and RingCentral.

From a second camera on the video bars dedicated to AI and room analytics, to extensible audio coverage with Rally Mic Pods, businesses now have scalable solutions that are both incredibly versatile and simple to use. With Logitech’s next generation portfolio, organizations can now ensure that every meeting room, no matter the size or deployment model, can keep every employee, including those tuning in remotely, connected without missing a beat.

Tomer Mekhty, vice president, global IT operations, ServiceNow said, “Our team has had the opportunity to use Logitech Rally Bar, and we were impressed with its performance. From the improved video and audio performance to the quick and easy install, Rally Bar is an ideal solution for our modern, connected meeting rooms.”

Rally Bar and Rally Bar Mini particularly shine when it comes to performance and include these noteworthy features:

Brilliant optics at resolutions up to 4K: Feel like you’re meeting in person, but from anywhere, with smooth motorized pan and tilt in a video bar form factor and razor sharp optics up to 4K. Rally Bar boasts lossless image quality up to 5X optical zoom, which will be digitally enhanced up to 15X total zoom.

Every voice is heard clearly: Thanks to advanced audio engineering, both video bars feature ultra low distortion speakers delivering crystal clear, room-filling sound to every corner of the room. An adaptive beamforming mic array picks up voices at every seat with outstanding conversational clarity, focusing on the active talker and auto-leveling louder and softer voices while suppressing unwanted noise. Plus, a patented anti-vibration suspension system minimizes speaker vibrations that can travel through walls, stands, and tables so you can hear and be heard with outstanding clarity.

Stunning design: Rally Bar and Rally Bar Mini feature sleek, rounded edges for an elegant, minimalistic look. Featuring recycled polyester fabric on the speakers, both video bars are available in Graphite or White to seamlessly complement the aesthetic of modern conference rooms.

Super smart with built in AI: Both video bars come equipped with Logitech RightSense technology and AI Viewfinder, a second camera dedicated to computer vision. The camera detects human figures and processes where they are in real-time, enhancing the precision of Logitech RightSight auto-framing and camera control so meeting participants are always in focus, whether they are late joining or moving about.

Incredibly simple to set up, manage and monitor: Beyond versatile, all-in-one design, Rally Bar and Rally Bar Mini come with exceptional cable management and flexible mounting options that ensure easy, confident installs with minimal footprint. Setup takes minutes out of the box and you can easily monitor and manage the video bars from one single platform using Logitech Sync or your preferred device management dashboard. Plus, get insights into how your conference rooms are being used with metrics like people count, especially important for room occupancy limits in the hybrid workplace.

Rog Showdown – A series of online tournaments is back in 2021

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Team My Mobile
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After an overwhelming success of the ROG Showdown in 2020, ASUS ROG, today announced the second leg of ROG Showdown – a series of online tournaments organized by ROG which primarily focuses on the gaming enthusiasts.

ROG Showdown encourages gamers to #StayAtHome through the global pandemic and enables them with opportunities to test their mettle by pitching their skills against opponents of similar or greater skills through captivating tournaments.

The second edition of ROG Showdown will commence on 29th January 2021. The participants will get a chance to choose from a series of tournaments amongst the most popular games including Counter-Strike: Global Offensive, PUBG PC, Valorant, League of Legends (LOL), Valorant League. The winning teams will also get a chance to win a cash prize of Rs 50,000 in the Valorant League during Q1 of 2021.

Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India said “The year 2020 has been exceptional and has presented us with unprecedented challenges. While it has been a difficult year for all of us, we at Asus India, have turned this around as an opportunity for our young gaming community to have more exciting and meaningful experiences through a series of gaming tournaments during the first edition of ROG Showdown. We are grateful for the extensive participation as well as overwhelming popularity the campaign has garnered which led us to bring to you the second edition of the tournament, we aim to encourage more and more players to develop their skills at par with the global gaming ecosystem, enhance gaming tactics, learn from fellow players and create a collaborative gaming environment.”

Anticipating a swift rise of the e-Sports industry in India during the pandemic, the Republic of Gamers (ROG) organized ROG Showdown in three phases, last year. The First Edition of the ROG Showdown saw close to 7000 participants take part in the tournament. The event welcomed multiple professional e-Sports teams from India, Bangladesh, Nepal, and Sri Lanka to participate in a tournament-style competition across multiple games. The first edition of ROG Showdown concluded in December 2020 with multiple winners in respective tournaments and leagues and won up to Rs 560,000 prize pool.

ROG Showdown has received international recognition and the tournament has garnered approximately 1M audience base digitally.

U&i launches new wireless neckband ‘Killer’ with 50 Hours Battery Backup

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Team My Mobile
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U&i, a Mobile Accessories, and Consumer Electronics brand launches “Killer” -wireless neckband in the Indian market. Equipped with an astounding surround sound and heavy bass U&i “Killer” wireless neckband allows you to enjoy uninterrupted music.

It is packed with 50 hours of Backup Time. Owing to its shape and unique design, the device is extremely light-weight and sleek in design while sitting comfortably in your ears.  The newly launched wireless neckband is also packed with an in-built LED Display that indicates the battery status of the device.

With its advanced Bluetooth Version 5.0, it can be paired easily with any Smartphone and other devices; an uninterrupted Bluetooth connectivity with a working distance of 32 feet (10 meters) ensures a smooth music experience without any hindrance. U&i Killer comes with 500 mAh battery ensuring a playtime of 50 hours and has a charging time of 2 hours.

Equipped with Multi-Functional and Volume/Track Control Buttons, Killer neckband offers rich bass HD stereo sound. With passive noise cancellation, it ensures an enriching music experience. It also boasts of an in-built microphone along with Google and Siri Assistant features.

Paresh Vij, Founder and Director, U&i said, “We at U&i believe in bringing in lifestyle products that are appealing to the millennials. With the launch of Killer neckband, the first-of-its-kind neckband with LED Display, we are introducing a device that no other brand has offered so far in the Indian audio market.”

U&i Killer Wireless Neckband (Black and Gun Black) is available at an introductory price of Rs 2,999.

HARMAN launches JBL C115 TWS headphones in India

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Team My Mobile
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With the aim to deliver phenomenal sound quality and help consumers level up their true wireless game, HARMAN launched the new JBL C115 TWS (true wireless) headphones in India today. The product is built on JBL’s astounding legacy of 75 years of combining iconic and high-quality audio with great comfort and captivating design.

Designed for those seeking more than just elementary features from their ‘hearables’, the newest TWS offering from the house of HARMAN – JBL C115 TWS offers crystal clear sound, undistorted true bass and sound augmentation. The headphones comes with access to voice assistance, autonomous connectivity and jumbo battery life making it the ultimate go-to headphones.

Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India said, “Over its 75 year history, JBL has delivered the best sound experiences to different generations of audio enthusiasts cutting across demography and pocket size. Celebrating our milestone 75 year anniversary, we are excited to bring the new JBL C115 TWS to our aspiring youth who are discerning in their sound choices, without losing sight of the price tag. JBL C115 TWS is for consumers who are ready to enhance their true wireless sound experience with the best quality sound in the category.”

JBL C115 TWS is perfect for those who are hustling hard on-the-go or those who groove to the beats indoors all-day everyday. The headphones have ergonomic fit earbuds for comfort, autonomous connectivity and access to the phone’s voice assistants like Google Echo or Alexa directly from the earbuds. To ensure an easy full day’s use, the JBL C115 offers 21 hours (6 hours in the earbud + 15 hours in the charging case) of combined playback time with their matching charging case.

The headphones come with 5.88mm dynamic driver featuring JBL Pure Bass sound which is portable and pocket-friendly. Boosted by role switching technology, the TWS features ‘Autonomous Listening’, making the buds left-right independent, so you can put on your headphones seamlessly without getting distracted. Plus, the Hands-Free calls feature enables you to access calls with a press of a button on either side of the headphones.

The JBL C115 TWS headphones are available exclusively on amazon at a special introductory price of Rs 4999.

Poly introduces speakerphones in India with Professional-Quality Audio

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Team My Mobile
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Poly today unveiled the Poly Sync Family, a new line of smart, USB and Bluetooth speakerphones. These Poly devices use proprietary microphone technology to track the talker, not the noise.

The Poly Sync 20, Poly Sync 40 and Poly Sync 60 speakerphones are designed to enable today’s need to work from anywhere – whether that’s a remote work location at home or a conference room in the office. Poly Sync speakerphone’s USB and Bluetooth connectivity options offer flexibility, while its intelligent microphones can easily detect voices throughout the room to enable crisp audio quality for both work and entertainment. For seamless voice integration, connect Poly Sync speakerphones to your Siri or Google voice assistant and check even more off your to-do list without lifting a finger.

Ankur Goel, Managing Director for Poly India and SAARC said, “Most of the workforces in India and across the world are transitioning towards a hybrid working model. The Poly Sync family redefines speakerphones moving forward. More importantly, the elevated user experience that enterprise-grade gear brings to the table will be key to enhancing productivity for every work style.”

With best-in-class audio and a three-microphone array, Poly Sync 20 and Poly Sync 20+ speakerphones are ideal portable solutions for today’s hybrid work environments. A remarkable sounding three-in-one device, it’s a personal speakerphone, a portable music speaker and a smartphone charger all in one. Its compact, sleek design and carrying case make it perfect for users on the go.

Advanced digital signal processing algorithms ensure both sides of the call can be heard clearly, simultaneously, and a programmable button allows users to personalize their Poly Sync 20 with their favorite functions like music pause/play or voice assistant – all with a single touch. The Poly Sync 20+ includes a BT600 USB adapter for seamless Bluetooth connectivity options.

The Poly Sync 40 speakerphone features even bigger sound than the Poly Sync 20, with microphones that allow for greater pickup range as well as the convenient smartphone charging capabilities to support today’s hybrid work environments. Poly Sync 40 features a long-lasting battery with up to 20 hours of talk time and the automatic Bluetooth unpairing option allows users to quickly disconnect Bluetooth devices after a meeting.

The Poly Sync 60, the largest speakerphone in the Poly Sync Family, incorporates all of the spectacular features in the Poly Sync 20 and Poly Sync 40, but is designed for larger meeting spaces and conference rooms. With a six-microphone array and intelligent LED features, the device can automatically track voices within the meeting room and adapt to make sure the other end of the call has a great audio experience. With its two large built-in speakers, the Poly Sync 60 easily fills the room with rich, crystal clear audio. Connect a USB video camera to the device for complete AV connectivity.

While the Poly Sync Family offers solutions for workers in any location, they also help IT managers who can oversee and improve workforce fleet deployment and allow remote management of Poly Sync devices. This service is sold separately.

Trell launches Trell Shop Social Commerce platform

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Team My Mobile
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Trell, an Indian Lifestyle Community platform, has announced that its social commerce has been witnessing outrageous success within the first three months of launch. KOLs(Key Opinion Leaders) on the platform are bridging the gap between brands and their potential customers by sharing their subject matter expertise and hence educating the customers about various products and services in their own languages.

Pulkit Agrawal, Co-Founder, Trell said, “Our vision at Trell is to empower Indians to make better lifestyle choices.  With social commerce, we are enabling millions of KOLs, across the country, to become micro-entrepreneurs and make a sustainable source of income by sharing their learnings and experiences with the community. More than 65% of the users on Trell are women and we believe that we can provide them with greater financial inclusion and economic empowerment in the society.”

Since the launch, the platform has partnered with 500+ established and upcoming brands across makeup, personal care, health, and wellness categories. Trell has also witnessed an overwhelming response from the community and is the fastest growing social commerce platform in India with 100% M-O-M growth on transactions. Currently, available in 8 Indian languages with more than 10 billion monthly views on the platform, Trell is now leveraging the popularity of its 15 Million+ creator base to meet the demands of its growing base of 100 Million+ users.

Bimal Kartheek Rebba, Co-Founder, Trell said, “We are creating a D2C operating system, where brands have the capability to expand their reach to the deep pockets of India through the power of our KOL’s content, in their own language. This will open them up to the opportunities of enhanced product discovery, curated personalized shopping experiences, and also convert sales with our vast user base.”

Microsoft launches Surface Laptop Go in India

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Team My Mobile
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Microsoft announced the availability of the Surface Laptop Go in India from January 22 via commercial authorized resellers, authorized retail and online partners at a starting price of Rs 63,499.

Combining performance, battery life, value and style, Surface Laptop Go is ultra-light with a portable profile comprised of premium materials. Whether for learning or working, the camera, speakers, and mics are being used more now than ever before. For families, students and businesses, Surface Laptop Go offers a premium Surface look and feel at an amazing value.

Rajiv Sodhi, Chief Operating Officer, Microsoft India said, “As the reality of hybrid work and learning environments unfolds before us, the PC continues to play an integral role in keeping all of us connected to our work, school, and lives – and every person today needs a PC. Our goal is to design a Surface for every person, work style and location. With the new Surface Laptop Go, we want to give every person in the household or organization a laptop that’s not just something you need to use, but something you want to use. The Surface Laptop Go is our lightest and most affordable Surface laptop yet that offers the perfect balance of performance, battery life and style.”

Sleek design and standout value: The lightest Surface Laptop ever at 1.11 kg helps people do more on a 12.4” PixelSense touchscreen display, full-size keyboard with 1.3mm key travel for an accurate and comfortable typing experience, large precision trackpad and all-day battery life plus Fast Charging, all at an exceptional value. Narrow bezels and the Surface signature 3:2 screen ratio provide more space to work naturally. Available in platinum color, there is a Surface Laptop Go for everyone.

Familiar features and trusted security: Users can get started with the Windows they love, convenient security of Windows Hello and One Touch sign-in with a FingerPrint Reader Power button on select models. One Touch sign-in also provides fast, secured access to OneDrive Personal Vault files and more for quick productivity. Amazing sound for music and streaming video and built-in Studio Mics, Omnisonic Speakers and Dolby Audio and 720p HD camera enhance video calls. Bringing cloud-first device deployment and management to every organization’s IT ecosystem with Microsoft Endpoint Manager and Device Firmware Configuration Interface (DFCI), Surface Laptop Go offers Windows Autopilot to reduce IT complexity by deploying straight to employees.

Get work done with essential apps: Users can power through today’s tasks and tomorrow’s assignments with all their favourite apps, backed by all-day battery life. All configurations of Surface Laptop Go feel snappy and fast, taking full advantage of cloud-connected experiences like Microsoft 365 and online storage. Surface Laptop Go features USB-C and USB-A ports for display and accessory support along with the latest 10th Gen Intel i5 Quad-Core Processor and up to 16GB RAM and 256GB storage, helping users stay productive and connected wherever they are.

Surface Laptop Go will be available from January 22 via commercial authorised resellers, authorised retail, and online partners.

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