Highlights
- South Korean gaming firm Krafton announces an additional $150 million investment in India.
- This follows Krafton’s $140 million investments in Indian startups including Nodwin Gaming, Loco, and others.
- Krafton’s BGMI has gained 30 million monthly active users in India since its relaunch.
- The new investment signifies Krafton’s long-term commitment to unlock India’s potential as a global gaming powerhouse.
South Korean gaming giant Krafton has revealed plans to invest an additional $150 million in India’s gaming ecosystem, following recent successful trials and expansion of its popular battle royale games.
This investment signifies a major boost to the country’s esports realm. The company is already responsible for a complete revamp to the understanding of smartphone gaming thanks to its hit title BGMI.
Krafton has also followed up with a completely new genre game called Defense Derby. This latest round of cash injection in the relatively nascent Indian gaming market could be a way to cement its position.
Krafton’s Previous Investments in India
Krafton has already poured about $140 million into 11 Indian startups and the local gaming scene over the last three years.
Beneficiaries include notable names such as Nodwin Gaming, Loco, Pratilipi, and Kuku FM. Reportedly expressing satisfaction over their performances, Krafton aims to further invest in gaming and entertainment startups.
Battlegrounds Mobile India (BGMI)
BGMI, a revamped and localised version of PUBG, received a three-month trial approval from Indian authorities, set to expire soon.
Despite initial banning over security concerns, Krafton’s swift action and restructuring have allowed BGMI to amass about 30 million monthly active users in India within three months of its relaunch.
Krafton’s Vision and Market Strategy
With Krafton’s CEO, Sean Hyunil Sohn, reportedly emphasising faith in Indian IPs and content, the company remains bullish on India as a vital global gaming hub.
The new investment aligns with their commitment to unlock India’s potential as a global gaming powerhouse.
By identifying thc country’s unique positioning in the market and nurturing it with both financial backing and expertise, Krafton’s strategic move also underlines its vision to collaborate and cultivate a symbiotic relationship with the Indian gaming industry.
This alliance promises to translate into new opportunities and milestones that redefine both India’s domestic gaming scene and its stature on the global stage.
Relevance to India’s Gaming Landscape
As a premier engine of growth for Krafton globally, India stands to benefit significantly from this continued partnership.
The recent investment pledge by Krafton, unrelated to the conclusion of the BGMI trial, reaffirms the company’s long-term vision for India.
It would appear that the investment, for now, transcends mere monetary support, a reflects a deeper belief in the country’s ability to shape the global gaming arena.
By focusing on both existing success and future potentials, Krafton’s plans underscore an exciting era for Indian gaming enthusiasts and startups alike.
FAQs
Ques) What is Krafton’s latest investment plan in India?
Ans) Krafton is planning to invest an additional $150 million in India’s gaming ecosystem, focusing on gaming and entertainment startups.
Ques) What has been Krafton’s impact on the Indian gaming scene so far?
Ans) Krafton has invested $140 million in Indian startups and the local gaming scene, and its game BGMI has amassed about 30 million monthly active users in India within three months of its relaunch.
Ques) How does this investment align with Krafton’s long-term vision for India?
Ans) Krafton’s CEO, Sean Hyunil Sohn, has emphasised the company’s faith in Indian IPs and content, aiming to unlock India’s potential as a global gaming hub through this investment.
Ques) Are there any new games or projects announced by Krafton for the Indian market?
Ans) Krafton has not only been successful with its hit title BGMI but has also introduced a new genre game called Defense Derby, highlighting its commitment to innovation in the Indian gaming market.
Also Read: BGMI 2.7 Update: Dragon Ball Super Collaboration, New Features, and Enhanced Gameplay