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Apple, Google, and Amazon to meet parliamentary panel today to discuss unfair business practises

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Apple, Google, and Amazon

On Tuesday, a parliamentary committee asked executives of major tech firms like Apple, Google, Netflix, and Amazon to respond to 10 questions about what, in their opinion, is causing anti-competitive behaviour in the digital sphere. This was largely directed at Google.

In order to examine various aspects of competition in the digital market, the chairman of the Parliamentary Standing Committee on Finance, Jayant Sinha, reportedly called representatives from these tech giants’ Indian subsidiaries. The committee has previously met with representatives from other top companies, including Paytm, Swiggy, Zomato, Flipkart, Ola, Oyo, and the All India Gaming Association, to discuss similar issues.

The panel reportedly wanted to know why in-app purchases come with a 30% fee and why subscription costs are so high. Concerns about platform neutrality have been raised when online platforms act as both a marketplace and a rival. The executives of these companies were questioned regarding their keyword bidding policies, the use of data, and whether or not this usage hinders new competitors from entering into the market.

These businesses were also questioned about how they define markets, who their rivals are, how they adhere to the EU Digital Markets Act (DMA), and what procedures they use when suspending apps. Additionally, some complaints they have received in recent months from Indian tech companies are the basis for this.

Apple, Google, and Amazon

The search engine giant claimed to have made Rs 13,887 crore from the sale of advertising space in the 2020–21 fiscal year, according to sources.

In terms of billing and subscription fees, it also stated that they are eschewing a one-size-fits-all strategy. Google announced that it has also started a user choice billing pilot in India with Spotify and plans to add more partners. The deadline for adding Indian users to the Google Play billing system has also been extended until October 31, 2022.

According to Meta, a company’s overall data holdings don’t pose an entry barrier, and the company competes in both the international market and the Indian market.

Additionally, Netflix claimed that there is no entry barrier for competitors when it comes to entertainment data, which is easily replicable.

As a result, this committee requested suggestions, had all of these companies top executives appear before it, and is also preparing a report for the government.

In Coversation with Mr. Sanjay Kumar Kalirona, CEO and Co-Founder, Gizmore

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Gizmore CEO

Our main aim is to provide users with a healthy lifestyle devoid of disease, ailments, stress, and depression with the proverbial fitness guru. In this day and age when the atmosphere is replete with pollutants, human lives are the most at risk fo which Gizmore has an excellent solution. This device is a must for people dealing with health issues as it will help them keep their body in check. Read on to know further.

We want to know your brand journey: The mission, the vision, the beginning & the challenges you faced while entering the market. How is Gizmore coping with the challenges of the Indian market?

Gizmore was established in 2018 with the vision of becoming one of the top brands in the technology and lifestyle segment. The brand started in the mobile accessory segment and soon moved into the audio products, smartwatches and IOT category. Today, Gizmore is a popular choice in the personal audio, home audio and fitness (with the smartwatches) categories, which has been the primary focus in building the brand.

Like any other new brand, Gizmore also handled the competition in the industry in the early days. However, thefocus on continuous innovation to meet consumer demand for affordable premium products has been rewarded by anencouraging response.

We were clear about the mission to make Gizmore’s quality products available to a large number of people, including those residing in Tier-III cities and beyond in India. Gizmore is available in more than 200+ cities, have more than 100+ people in our team and 200+ distributors and are available at more than 20,000+ retail points. In addition, it is also present on popular ecommerce/ online websites while a significant part of sales is still coming through the offline medium.

Going forward, we are working to bring smart accessories, audio and lifestyle products within reach of everyone looking for premium quality and stylish devices.

What is Gizmore’s plan of action for becoming India’s top brand in the wearable category & how aggressively is the brand approaching this goal?

We position ourselves as a lifestyle, pocket-friendly brand. Created for the Indian youth, who aspire to improve their lifestyle through technologically advanced, good-looking products, the company is committed to introducing ultra-modern products in the segment.

Our brand is on a mission to bring intelligent accessories, audio and lifestyle products accessible and within reach of everyone looking for premium quality and stylish devices. The response to our products from the youth has been tremendous. Within a short while, we have attained a pan India presence thanks to our ability to bring the latest lifestyle products with innovative yet practical technology within everyone’s reach. It will continue to be our focus.

Keeping the Make in India initiative in mind how is Gizmore planning to contribute in the same?

As a homegrown brand, Gizmore has undoubtedly benefited from the Make in India programme, with pricing benefits to both of us as a brand and to consumers.

When we first started in 2018, most of our products were imported. However, it was always on our plan to make products within the subcontinent. Shortly after beginning operations, we started manufacturing our products in India and became self-reliant. Soon after, the government announced the SKD regulations and tariff benefits for accessory segments; we began shifting to manufacturing our products in India.

More than 80 per cent of our speaker portfolio is currently Made in India. All our recent launches in the segment are manufactured in the country with the support of our partners. We have also recently launched our Made in India line of smartwatches. We are working towards setting up a manufacturing facility in the country.

Gizmore CEO

India is a price-sensitive market, so as a growing tech brand, what is Gizmore’s take on the “Price vs Quality” part when it comes to launching your products?

There will always be concerns when you change or adopt new methods. However, we have always maintained a balance between quality and price. Affordable does not have to mean cheap in quality. The quality of our products has proved itself in the market. It is significantly better than products being imported from China.

With all the duty benefits now in effect, we can provide our products at a competitive price. Research and Development have undoubtedly played a crucial part in developing a better and more innovative product with the most up-to-date features.

We believe that as a brand, we have an edge with this Make in India Initiative and operate from the heart of India (Delhi). Affiliation with various factories all around and near us has also aided our business and sales. We plan to manufacture all our products in India in about a year.

How is the market experience for Gizmore in India, in terms of market acceptance, branding, competition, and market penetration, according to the given business scenario?

Like every other brand, we want our products to be at the top. With the market growing at 300%, our focus will continue on fitness products, with smartwatches being the first in line. We are also aggressively moving towards making our products available on both online and offline mediums.

Our products have been well received in the market, with positive feedback from our retailers and distributors. We will expand our fitness product line to capture a larger market share.

We focus on proving “Make in India” products that incorporate best-in-class technology developed for the Indian masses. One of our key strengths is the after-sales service we provide. We have over 200+ Service Centres across India, each with in-house CRM to keep track of everything. With over 25+ service personnel, we can ensure that every complaint is handled and resolved with the appropriate solution.

As we know, the Wearable market is growing at a CAGR of 18% and is expected to be a market of $265.4 Bn by 2026. What do you think, about the future of wearables in India, is it really prospering or it’s just another hype?

India’s wearables market grew 113% year-on-year to ship 23.9 million units in the second quarter of 2022, while the first half (January-June) recorded shipments of 38 million units, growing at 65.8% year-on-year, according to International Data Corporation (IDC) data. It is predicted that wearable device shipments will surpass 90 million in 2022. The above figures make it clear the wearable market in India is prospering and will continue to do so.

Gizmore offers a wide range of accessories, so which one is performing better in the market, and what is your strategy to boost other products?

Our smartwatches have been a roaring success. GIZFIT 910 PRO, our first ‘Make in India’ smartwatch, was introduced at an introductory price of Rs. 2,499. At that time, it was the only watch in this price range with built-in calling and AI voice assistant functionality for health and lifestyle lovers. Our strategy is to expand our portfolio in the fitness wearables segment under the ‘GIZFIT’ series. We have recently launched a gaming smartwatch GIZFIT Ultra excessively on Flipkart. We will continue to expand in this segment and work towards establishing ourselves as a D2C brand. We believe that our competitive prices have allowed us to reach out to many individuals while providing strong after-sales support.

Gizmore CEO

So, which platform yields maximum revenue for Gizmore is it online or offline?

Earlier, we were only present via offline mediums. We started with the Northern part of India, then the Western, then the Southern, and then expanded to the Eastern part of the country. We operate on a Pan India level, where more than 250 distributors district-wise take billing from us regularly. We are expanding our online presence with an exclusive tie-up with Flipkart in the Audio and Smartwatch category. We are strengthening our foothold in the online space and taking baby steps to establish ourselves as a D2C brand.

So as a tech Brand, what are your ambitions & plans for the next 10 years?

We are thrilled by the encouraging response we have got from the consumers. We have over 7 million happy customers and are growing at a healthy growth rate of 40% yearly. The ability to bring the latest lifestyle products with innovative yet practical technology within everyone’s reach has been the cornerstone of our success. Within a short while, we have attained a pan India presence thanks to our ability to bring the latest lifestyle products with innovative yet practical technology within everyone’s reach. It will continue to be our focus. We will focus on the AMOLED screen to provide an exceptional viewing experience with its wide range of colours offering an incredible degree of clarity. Smart watches with classical and premium looks provide more memory and a camera.

We will continue to bring innovative, high-quality products to expand our presence in the market. We will also plan further to strengthen our distribution network in the coming years and scale up as a D2C brand.

Significant modding websites removed a Spider-Man mod that replaced the in-game pride flags.

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Two of the most popular websites for PC game mods, NexusMods and ModDB, have taken down a project that removed the in-game pride flags from the recently released PC port of Marvel’s “Spider-Man Remastered.”

The game recently transitioned from being a PlayStation exclusive to a Windows PC title. The modding community, which now has the freedom to change Spider-Man into Kingpin and other characters, has naturally taken an interest in the expansive, open-world superhero game.

Some modders, however, took advantage of this newfound freedom and went after the various Pride flags dispersed throughout Marvel’s Spider-Man‘s New York and replaced them with American flags. Thankfully, well-known mod websites ModDB and Nexus Mods have spoken against this behaviour.

Nexus Mods published a blog on its website on Thursday in which it discussed some “silly drama.” In the article, it is described how a user used a sock puppet account to upload an anti-LGBTQ mod that eliminated all Pride flags from in-game graphics. The site administrators banned the user’s main account as well as the sock puppet account after Nexus Mods called the user out for purposefully trolling.

“In regards to the replacement of Pride flags in this game, or any game, our policy is thus: we are for inclusivity, we are for diversity,” wrote user Dark0ne, site owner and author of the Nexus Mods blog post. It further wrote, “If we think someone is uploading a mod on our site with the intent to be against inclusivity and/or diversity then we will take action against it. The same goes for people attempting to troll other users with mods deliberately to cause a rise.”

The post continued by promising that the team would work harder to update the website on their own in the future. Additionally, it was made clear that when removing mods of this nature, Nexus Mods is only able to do so from its website and not completely delete them from the internet. Some mod sites might have this kind of hateful mod available, but Nexus Mods won’t be one of them.

A few hours later, when a supporter tweeted proof of a mod that specifically targeted “stupid Pride flags” and was tagged with “Trump” and “Trump 2024,” another well-known mod website, ModDB, followed in Nexus Mods’ footsteps. The site banned the users who made the mod and took down the content, according to a tweet from the ModDB Twitter account, which added that “ModDB is an inclusive environment for all and we do not permit targeting marginalised groups.” While ModDB’s moderation tools are automated, the site promised users that it will still remove content like this if made aware of it.

Even though site-specific bans like these won’t completely stop hateful mods, Nexus Mods and ModDB’s actions send an important message of inclusivity to players inside and outside the PC gaming community.

In Q4 2022, new 14-inch and 16-inch MacBook Pro models are anticipated to go into mass production

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According to Apple analyst Ming-Chi Kuo, mass production of the new 14-inch and 16-inch MacBook Pro models will begin in the fourth quarter of 2022.

In a tweet, Kuo stated that the new 14-inch and 16-inch MacBook Pro models might still use chips made using TSMC’s most recent 5nm process given that the company’s guidance indicated that 3nm chip production revenue won’t start until 2023. Kuo suggests that the chipsets of the disputed 14-inch and 16-inch MacBook Pro models may have been produced using the 5nm fabrication process, citing TSMC guidance that the 3nm chip will begin to contribute to the chipmaker’s revenue in the first half of 2023.

He claims that the “5nm advanced node” could be used in these MacBook models. This indicates that the M2 chip powering the MacBook Pro (2022) and MacBook Air (2022) will also be found inside these new laptops. According to reports, the Taiwan Semiconductor Manufacturing Company (TSMC) may start producing its new 3nm chips for Apple by the year’s end.

It implies that the 14-inch and 16-inch MacBook Pro laptops with potent M2 Pro chipsets will take a little longer to arrive. The chipsets are anticipated to perform better and use less energy as a result of TSMC switching from the 5nm fabrication process to the 3nm process. Additionally, Apple may use the new 3nm process for its M2 Pro chipsets, making it the first company to do so.

Bloomberg’s Mark Gurman stated last month that 14-inch and 16-inch MacBook Pro laptops with M2 Pro and M2 Max chipsets would be released between the fall of 2022 and the spring of 2023. Gurman emphasised the difficulties in the supply chain at the time, saying that “it’s difficult to predict exactly when these will hit store shelves.” When Gurman claimed that Apple was working on a total of 9 desktops and laptops with different variations of the M2 processor, including the M2 Pro and M2 Max, the first information about the release of these laptops was made public earlier this year.

According to Kuo, the M2 Pro chip may be Apple’s first 3nm chip, which appears to be at odds with a report from Taiwan’s Commercial Times.

We’ll have to wait and see which Macs use 3nm chips first, even though the situation is currently unclear. It’s evident from reports that TSMC intends to start supplying Apple with 3nm chips soon.

The 5nm-based M1 Pro and M1 Max chip options are available in the current 14-inch and 16-inch MacBook Pro models, which were introduced in October 2021.

Apple has already updated the 14-inch and 16-inch MacBook Pro models with more ports, a better display, and an improved webcam, so the overall shape and features are “likely to stay roughly the same.” The new models with the M2 Pro and M2 Max chipsets, according to Gurman, will emphasise the graphics side.

Urban Pro X Smartwatch Review

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Urban Pro x
Urban Pro x

When it comes to the best electronic devices in existence, the first ones to come to mind are smartphones and tablets but there are so many others out there that one is completely spoilt for choice.

Lets’ just put it this way that they all have their own importance and neither one is superior/inferior to the other because you cannot expect one device to have the features or specifications of another.

When you talk about smartphones, there are a plethora of examples from many reputed brands whose companies are classified as tech giants. But while smartphones are highly popular, smartwatches don’t immediately come to mind when the discussion is about useful devices.

It is quite surprising when you consider the fact that smartwatches help in keeping our health and fitness quotient in check. Thankfully, things have changed for the better in the past few years as smartwatches are slowly becoming the fastest growing wearable devices that constitute watches.

Urban Pro X

Inbase In Brief

Inbase is one of the leading gadgets and accessories brand that has come out with a new brand of smartwatches called Urban Pro X that has been classified as one of the smartest wearable watches in this segment.

It was launched on August 16, 2022 along with Urban Pro 2 as both are the premium smartwatches for Inbase and they have high hopes that it will be just as successful their previous devices.

Like any new device that comes out in the market, Urban Pro X too has its share of new features and specifications that users are dying to gather more information about and one can sense the level of enthusiasm as its so palpable.

Inbase is a big company whose sole reason why it was formed was to enhance the mobile experience via creating new accessories through which the product life is enhanced whilst simultaneously staying in vogue to cater to the needs of the current generation.

Inbase Tech is a place where people are quite optimistic about life and its journey in such that they celebrate it with vigor and passion as they are extremely fond of gadgets and much more so than its users.

There is a great level of passion regarding technology and strives in creating products that match the needs of a user base that constantly changes its preferences at the last moment but their devices are perfect for a diversified audience.

Inbase employees are very particular in enhancing user experience and want to push innovation into the stratosphere by creating newer boundaries at every step whether it is cases and covers or high-end lifestyle that befit a new device freshly launched in the market.

Among the many device, Inbase has come out with Bluetooth audio devices, power banks, earphones, air pod accessories, TWS, car and bike mounts, cables, adapters, etc. to name a few.

Smartwatch Description

It is classified as the smartest wearable watch in its segment as mentioned above that comes with a 1.8 inch screen through which you can get a crisp and bright display that is far superior to other smartwatches.

Urban Pro X

This makes it easy for users to use and view it in broad daylight and has a large display with nearly 8 types of menu styles along with 100+ watch faces to cater to the mood and style of different users.

It is indeed a versatile device since it is perfect for so many users that have a different kind of style and for a device as small as this to more than live up to their expectations is no less than a herculean achievement.

It is a good option for gaming aficionados as well as it contains 4 built-in games that keeps them occupied for hours and hours together, which only serves to delight those people that are fond of playing games with little respite.

Urban Pro X also features an HD microphone and feature that makes for a rich quality of audio, which is literally music to the ears of music lovers and those fond of playback and karaoke singing.

The watch design has been done with the help of lightweight Aluminium-PC hybrid casing that is also IPX67 rated, which makes it immune to water, dust, and sweat so anyone that is worried that the smartwatch might get spoilt can quell their fears.

It also has calculator, camera features, onboard voice assistants, weather forecasts, 120+ sports modes, music and smartphone controls, and the list goes on and on. It also comes with a regal and elegant looking dial & strap combo with beautiful colour options to choose from.

Fitness Guru

Now this segment will be useful for fitness freaks and people grappling with health issues as Urban Pro X is considered a health companion or, rather, fitness guru that you can spend your entire day with.

It is like a friend that you can wrap around your wrist who will be constantly by your side 24/7 by monitoring your heartrate and keeping regular tabs on your health. It also warns users about anything serious when it comes to health.

It also monitors your oxygen level, calorie burnt, blood pressure, etc. for which credit has to go to its massive battery that can keep Pro X charged up to a period of 5 days if you use its calling features on a frequent basis, which is enhanced to 14 days if you use only the enabled notifications.

Other health apps that the smartwatch has is the Physiological Cycle Alerts and Breath Training that has breathing sessions to improve your breath control, which is a good practice for singers and people having breathing issues.

The starting price of Urban Pro X is Rs.2,899 that is available on Amazon along with some interesting discount offers that you can get if you’re interested. This smartwatch has to be seen to be believed and those that have tried it out swear by it and recommend it to everyone through online reviews.

All in all, Urban Pro X is the ultimate fitness guru when it comes to non-living devices but one that can be far more capable than many of the wannabe fitness gurus out there in more ways than one.

Also Read Here: Urban FIT S: A feature-packed smartwatch at an affordable price

Inflation has come for tech products, too: In depth study

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While we might not be able to see it, inflation is happening all around us. It’s not just the price of food or fuel that’s squeezing your wallet—it’s also the prices of tech products. And while it may be easy to blame high taxes and rising minimum wages for this increase, the truth is that it’s not just a matter of supply and demand: there’s also a lot of competition in the market. And the price of tech products and services has been rising steadily over the past few years, and it looks like it’s not going to stop.

This year, there have been several instances where items have either been substantially more costly or haven’t decreased in price over time as we’ve come to anticipate. The continuous supply chain crisis, which makes it more difficult for businesses to get components, especially for products that don’t employ high-end smartphone or laptop CPUs, is partly to blame for this. However, even large corporations are not immune to rising gasoline prices and other inflationary consequences, which is also increasing the cost of your next item.

Example of tech inflation

Recent wearables and folding phone announcements from Samsung make the effects of inflation more obvious. The pricing of the new Galaxy Watch 5 is $30 higher than the price of the Galaxy Watch 4, despite only having a little larger battery and one (questionably helpful) additional health sensor. The Galaxy Z Fold 4 and Z Flip 4 are priced the same as their predecessors. It is essentially the same watch as the Galaxy Watch 4, although it is more expensive than the Watch 4 was when it was first introduced last year. The new Galaxy Buds 2 Pro cost $229, which is $30 higher than what the Galaxy Buds Pro cost when they were first released in January 2021.

We may anticipate seeing additional effects of inflation in the costs of new phones, laptops, and other items that are announced as we approach the busy product launch season. According to industry observers, the iPhone 14 will cost more than the iPhone 13 did; if this turns out to be true, Apple may decide to maintain the iPhone 13 in its portfolio without reducing its price as it has done with other versions in years past. Even if the price is the same as it was a year ago, it will still appear to be less expensive than the new one.

Asus ROG Smartphone Models- Comparison

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Asus has churned out some of the best devices that any tech giant would be envious of especially when it comes to smartphones. It recently launched a series of smartphones in July 2022 like Asus ROG Phone 6 and ROG Phone 6 Pro with new features.

Users have become quite demanding these days as they expect the new model to have far more updated features than its predecessors and many big tech giants have a hard time following through on their expectations.

These two models are perfect for gaming purposes, which is why it is the first choice for game lovers that wallow their time on their smartphones, playing games for hours and hours together without rest or respite.

Brief Up

The starting price of Asus ROG Phone 6 is Rs.71,999 with a storage capacity of 12GB RAM + 256GB internal configuration while ROG Phone 6 Pro comes at Rs.89,999 and its storage capacity is 18GB + 512GB internal configuration and finally, we have Asus ROG Phone 5 costs Rs.49,999 with a storage capacity of 8GB RAM + 128GB internal configuration.

ROG Phone 6 Pro comes with a sole White Shade while ROG Phone 5 and ROG Phone 6 comes with two colour options viz. Storm White and Phantom Black, which is quite unique to look at.

All three smartphone models come with a dual SIM support where Phone 6 and Phone 6 Pro both run on Android 12, while Phone 5 runs on Android 11 but all three have a 6.78 inch full HD+ AMOLED display screen.

Phone 5 carries a 144Hz refresh rate while Phone 6 and Phone 6 Pro carry 165Hz refresh rate along with sensors that include ambient light, accelerometer, magnetometer, gyroscope, two ultrasonic sensors, and proximity sensor, fingerprint sensor, etc.

All three smartphones have dual 3000mAh batteries that deliver a 6000mAh battery power in total capacity where Phone 5 comes with a 30W fast charging support while Phone 6 and Phone 6 Pro come with a 65W fast charging support.

boAt launches New Smartwatch ‘Xtend Talk’ with Alexa Onboard

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You must have heard of the popular brand of consumer electronics called boAt, which is owned by Imagine Marketing limited that has just announced its new and innovative Bluetooth Calling smartwatch ‘boAt Xtend Talk’ after a long spell of wait.

But what is interesting about the news is that it features Amazon’s voice assistant Alexa that talks back to the user. They can avail numerous benefits through this device like setting reminders, check and confirm weather forecast, look for cricket scores, and asking questions, which will all be answered by Alexa.

Brief Summary

It sports a larger-than-life 1.69 HD bright display screen that gives crystal clear clarity even in broad daylight as the boAt Xtend Talk is designed to complement the style of the user.

Then we add the premium looks and style of its 100+ cloud-based customizable watch faces to match users’ mood and outfit every day along with a skin-friendly liquid silicone wristband that is soft, supple, and comfortable.

Each watch is rigorously and carefully tested for reliability by boAt Labs due to which it gets excellent quality as they want to make sure that users can manage it easily. It also has an IP68, which means that it has dust, sweat, and splash-resistant design that makes it a reliable fitness guru that keeps your body and health in check.

While there are many smartwatches that anyone would love to own, what makes the Xtend Talk stand apart from its counterparts is boat Labs’ collaboration with Amazon to integrate their cloud-based voice assistant — Alexa.

It boasts of a combination of an intellectual user interface that is built around a powerful hardware system and combined with Alexa’s intelligence, boAt paves its way into the future of wearable devices.

You can simply question Alexa for anything as long as you have the Xtend Talk on wrapped around your wrist like the aforementioned issues apart from simply instructing her to set alarms and reminders that she can converse back using the watch’s built-in HD speaker.

Features

The watch has dial pad with a 20-contact address book that makes Bluetooth calling a good reason to keep your smartphone at bay, which can be easily managed once you understand its features.

The Xtend Talk So what’s the difference between renewed and refurbished smartphones? – Explains ControlZ CEO Yug Bhatia is a must for fitness enthusiasts that also has a 60+ sports modes with an auto workout detection for walking, running, monitoring heart rate, SPO2 and Vo2 through which the heart rate is monitored, blood oxygen and oxygen consumption during rigorous exercise.

It is due to Google Fit and Apple Health support, users can now keep a spotless record and history of health and fitness, which has become a major problem for many folks that are dealing with health issues and this watch will help them succeed in their goal.

There are many important health-based features that the watch boasts of, which include sedentary and hydration alerts that help in keeping you stress-free and have an ambient sound detection through which you can navigate away from high-stress environments that leave you vulnerable to high decibel sounds.

Conclusion

Finally, we have the massive internal battery that keeps the proverbial fitness guru up and running every day. It gets an average of up to 10 days of battery life with normal use or up to 2 days with BT calling mode.

The boAt Xtend Talk smartwatch will be available on 24th August, 2022 at a starting price of Rs.2999. To add on, boAt is all set to unwrap Storm Call as well on 25th August, 2022 at the starting price of Rs.1799.

Asus recalls 10,000 Z690 Hero motherboards because of a backward capacitor

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The memory capacitor in one batch of the Asus ROG Maximums Z690 Hero was fitted incorrectly, notwithstanding the low likelihood of a human mistake. Before December 2021, did you purchase an Asus flagship motherboard for your 12th generation Intel processor? The ROG Maximus Z690 Hero is likely to spark a fire in your house, therefore it’s better to check and get it replaced if it is. When a knowledgeable YouTuber discovered in January that one of the capacitors on the $600 board had been fitted incorrectly by Asus, the firm pledged to collaborate with regulatory bodies on a replacement program. The US Consumer Product Safety Commission (CPSC) and Asus are now formally announcing this recall, seven months after it was first requested.

In accordance with the CPSC

Around 10,000 motherboards with serial numbers starting with MA, MB, or MC were included in the recall. If you still have one of these motherboards, you can locate the serial number on the package or on a sticker next to the ATX 24-pin power socket. Although Asus’ recall website doesn’t appear to be available yet, you can verify your serial number here. It appears that you will need to contact customer support in the interim. There have been 10 complaints of melted motherboards, but no injuries, according to the CPSC. It is unclear if any additional property was harmed. For boards purchased after January 2022, the issue has presumably been resolved because, as of right now, the board is unquestionably still for sale.

Recalls of desktop PC parts aren’t very frequent, but they’re becoming more frequent as savvy YouTubers start looking into why their parts failed. The H1 Mini-ITX case from NZXT was forced to be recalled due to fire risks thanks in large part to Gamers Nexus, who also brought attention to Gigabyte’s “exploding” power supply.

The US government agency advised users to cease using the recalled motherboard right away and visit the ASUS website for instructions on how to send it back for a free replacement item, including shipping. In a separate update, ASUS disclosed that the ROG Maximus Z690 Hero motherboard has been the subject of recent incident reports. According to the business, “In our ongoing study, we have uncovered a potential reversed memory capacitor issue in the manufacturing process from one of the production lines that may produce debug error code 53, no post, or motherboard component damage.”

EA Play Games for PC, PlayStation, and Xbox

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Best EA Play Games
Best EA Play Games

Electronic Arts (EA) Play Games have achieved a considerable amount of popularity since the past few years due to the sheer number that all players can avail in terms of variety. Users are tempted to subscribe to EA Games by just looking the titles of all the games along with the sheer entertainment value.

The subscription is just Rs.315 per month in India but that too is irrelevant for players that have been subscribed to Xbox Game Pass Ultimate and they can enjoy EA Play Games with no additional subscription to worry about even though Rs.315 is nothing when compared to other gaming platforms.

The titles are too many to keep count because you get a range of names right from Battlefield and Crysis, both of which are classic examples of first-person shooting ventures, to ‘It Takes Two’, which is considered a masterpiece by many gaming experts.

Brief Summary

There are innumerable games that many players would like to try out because what they want is maximum entertainment value and the list of games that we are going to see will have plenty of it.

Most users want to purchase EA Play subscription separately rather than with the device, which is Rs.315 per month and Rs.1990 per year but ever since Xbox Game Pass and PC Game Pass have dropped their prices in the past few months, EA Play is linked to both of them therefore it starts at Rs.349 per month.

This is a boon for PC users as they can get EA Play at a cheaper rate with just a base subscription of PC Game Press while console gamers have to get the ultimate subscription at Rs.499 per month.

Best EA Play Games

Games List

  • Battlefield 1– As mentioned earlier, it is the first person shooter game created by Electronic Arts and DICE although it is the tenth instalment in the Battlefield series that was launched in 2016 on PC, PS4, and Xbox One. It is set during World War I where players can avail the choicest of war weapons available during the period such as shovels, trench clubs, and sabres
  • Crysis– It was launched way back in 2007 and has now been digitally remastered and optimized, whose version is available in the market and can be worked on current gen-hardware. It is a trilogy whose title was EA Play’s suggestion whose story takes place in Philippines where the protagonist is Nomad, a super-soldier tasked with fighting aliens by infiltrating their hideout and rescuing Helena Rosenthal
  • It Takes Two– If you’re looking for a game that boasts of breathtaking visuals, look no further than this one, which is created by Hazelight Studios’ that won ‘The Game Award for the Game of the Year’ in 2021. It is the story of a couple that is going through a divorce and who live with their family while the main theme is focused around team-building along with excellent stunts, innovative weapons, and miniature games that will entice everyone to try it out
  • Star Wars: Jedi Fallen Order– Now this one is the most interesting one in the list as it will take many players to a nostalgic trip down memory lane because ever since the first Star Wars movie came out in 1977, it has become a pop culture phenomenon. It is set in the Star Wars universe five years after the Great Jedi Purge where Cal Kestis, an ex-Padawan, has been hiding on the planet Bracca and is doing his best to conceal his identity but, sadly, is eventually exposed by the Imperial Inquisitorius and has to go on the run. But before that he needs to complete his Jedi training and rebuild the Jedi order.

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