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PS 5 Prices Shoot Up; Details Inside

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Team My Mobile
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PS5
PS5

In Brief

We all have different pastimes that we like to spend where some prefer hanging out with friends while others are happy being in solitude. There are many ways to spend your free time and none can understand it better than youngsters.

There are folks that enjoy playing games on their PC or PlayStation with their friends because they consider it a time well worth spent and have no qualms in admitting it even after crossing that age when it is considered inappropriate for them to play any games at all.

PlayStation has played a vital role in piquing young ones’ interest, which continued to grow with each new version of the model and currently we are in PS 5 mode, which brings us to the latest news that might make many hearts sink.

The buzz doing the rounds is that the PS 5 prices are going to go up in India by at least 10%, which is quite huge as Sony India was one of the first platforms to update the prices for two of the company’s variants, PS 5 and PS 5 Digital Edition, both of which are considered the elusive next-gen console of Sony.

PS 5 Digital Edition

Sony Center’s official website ShopAtSC was the first to list out the price of PS5, which is a 4K Blu-Ray equipped model that will now cost Rs.54,990, while its earlier price of Rs.49,990. Then we have PS5 Digital Edition that will now cost Rs.44,990, whereas its launch price was Rs.39,990, which is a 12.5% increase.

A major reason is speculated to be the rising US Dollar (USD), which has cast a huge impact not just in the US but throughout the world. The silver lining is that PS 5 accessories will be available at the same price as before and won’t be subjected to any hike, at least not yet.

Conclusion

If you’re thinking India is the only place where PS5 prices are going up then think again because back in August 2022, Sony India had already revealed that PS 5 and PS 5 Digital Edition had witnessed a price hike in UK, Canada, Japan, Australia, China, Mexico, and a few selected markets in Africa, Middle East, and Europe.

PS5 Cyber

Both Canada and Japan, which are major gaming hubs, had witnessed a price rise of 3-4% and 21-25%, respectively, which PS makers cite due to high inflation rates and adverse currency trends that are doing harm to the market, while INR has slumped to 10% in 2022 against USD.

Also Read: Sony PlayStation 5 Updated With New Oberon Chips; Key Details

Samsung India Sells Smartphones Worth Rs. 14,400 Crore During Festive Season

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Team My Mobile
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Samsung India

This festival season, when the people are in high spirits to buy new gadgets just proved to be a big hit for the Samsung company, as it has just made a whooping sale worth Rs. 14,400 Cr between two months September and October. The expanding consumer trust and reliability in this smartphone manufacturing company, along with the amazing reviews on smartphone Galaxy S22 series and its recently launched flagship, foldable smartphones added to the extraordinary sales numbers. This still going strong company for the last 10 years is making its mark as an imperative smartphone manufacturer. Aditya Babbar, Senior Director and Head of Product Marketing at Samsung India confirmed the same record and further concluded that this soaring revenue of INR 14,400 crore of the company was met through the insane number of sales of smartphones, smart wearables, and tablets amidst the festival period of 2022. Samsung’s in-demand devices were considered to be under affordable rates and had some heavy rebates on the prices that lured most smartphone users.

The reason that seems to support this longshot, double-digit profit and robust sales of Samsung smart devices is owing to the gaining demand for premium and advanced devices, where Samsung has the utmost trust value. This famous South Korean company auspiciously paved its way through the last quarter of the year 2022. The company claims that its overall mobile phone business grew by 20 per cent and has a 22 per cent revenue market share in the first nine months of 2022. Babar further spits out the facts by addressing the factors that make them a leading smartphone manufacturer in India “We have also been the number 1 brand in terms of value since 2013. Consumers are adopting more 5G and premium phones. We are at the forefront of the democratisation of 5G with a Rs 10,900 device. We have 20 devices which are enabled with 5G. We are number 1 in the 5G brand for the last four quarters,” Being there in the market for this long, Samsung understood the importance of taking the advantage of being the first in the market to welcome revolutionary dynamics; Hence registering rising levels of sales. It’s an undebatable point that Samsung is the best fit and adhering to the Indian population criteria list ever since this hardware company has earned the goodwill to remain at the top of being among the highest in-demand android-based smartphone manufacturer.

Conclusion

Samsung India

If the reports are to be believed, the company is also rolling out software updates for all 5g-supported devices, to provide the 5g services to the user as soon as the 15th of November. Samsung’s portfolio seems to be flourishing in the coming future as well. This celebratory number of sales has made it more reliable and compatible with the population. The rising demand for smart wearables owing to the growing health consciousness and augmenting demand for flagship smartphones among smartphone fanatics. Moreover, the escalating popularity of e-commerce platforms for buying such devices was a conducive factor for Samsung’s strong business.

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  3. Infinix Days Sales on Flipkart

AMD Radeon RX 7900 XT, Radeon RX 7900 XTX High-End Gaming GPUs Announced, Check Details

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Team My Mobile
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Advanced Micro Devices

AMD has unveiled its brand new high end Graphic Processing Units (GPU), the Radeon RX 7900 XT and Radeon RX 7900 XTX, based on RDNA 3 architecture that the company claims is the world’s first modular design chipset based GPU. Both GPUs, as per the announcement, will be available globally starting December 13, 2022.

AMD also said that both the new GPUs will provide 54% higher performance per Watt or up to 70% better performance as compared to the previous generation GPUs which were based on the RDNA 2 architecture. The GPUs are built by multiple scalable “chiplets” that have been developed using a 5 nm fabrication process. The modular design will allow these GPUs to be easily tweaked for any future modifications.

The all-new Radeon RX 7900 XTX will directly compete with NVIDIA’s GeForce RTX 4000 series. It comes with 96 compute units, 24 GB of GDDR6 RAM and a clock speed of up to 2.3GHz.  As per AMD, the total board power consumption is estimated to be 355W. On the other hand, another version of Radeon RX 7900 XT, the little bit cheaper version of the GPU, comes with 20 GB of GDDR6 RAM, a clock speed of 2GHz and 84 compute units. This particular variant of the GPU uses 300W of power.

If we refer to the promotional photos released by AMD for both the variants, it shows two standard 8-pin PCIe power connectors. The photos also show HDMI, DisplayPort, and USB Type-C for various other visual outputs. Both of the Radeon RX 7900 series GPU variants, as per the company announcement, support DisplayPort 2.1 for outputs of up to 8K at 165Hz or 4K at 480Hz. Any branding partnering with AMD for these either of these GPU variants will always have the option to change its own product offerings. Some additional features included in both variants of the newly launched GPUs are hardware-level support for up to 8K 60fps AV1 encoding, simultaneous encoding/decoding with the AVC and HEVC codecs and much more.

AMD Radeon RX 7900 XT

Any conventional monolithic GPU is usually split up into various Memory Cache Dies (MCDs) and a Graphics Compute Die (GCD). These have the compute units that actually develop the graphics rendering pipeline. In comparison to these conventional designs, the new Radeon RX 7900 XT has been developed with five active Memory Cache Dies along with a bus width of 320 bits. As for the Radeon RX 7900 XTX, it is being made available with six Memory Cache Dies each on a 64-bit wide bus. Both of these various total 384 bits. The Memory Cache Dies are developed with a 6 nm process and while the Graphic Compute Dies are created using a 5nm node. These two manufacturing details allow AMD to merge and match different components in order to optimise the manufacturing process costs as well as resources.

As per the company, these chipsets support DisplayPort 2.1. AMD says, “The graphics cards are the industry’s only high-end gaming graphics cards to support DisplayPort 2.1 technology with UHBR 13.5, enabling high-refresh 4K (up to 480Hz) or 8K (up to 165Hz) gaming on next-gen displays.”

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Top 10 Android and iPhone Games; Action Genre

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Team My Mobile
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Top 10 Andriod Games
Action Games

In Brief

We all have a bit of adventurous streak within us and have to utilize it at regular intervals. After all, what is life without a few thrills and it isn’t always that you get time out for yourself in this day and age what with busy lifestyle and personal issues.

None can understand it better than the 80s and 90s generation that grew up in the era where video games and comic books were the ultimate when it came to providing the entertainment quotient.

Today, there are many new games that have found their way into our mobile phones although the older gen folks that grew up when Super Mario, Dangerous Dave, Swat Kats, Ninja Turtles, would not understand the hysteria that present day games invoke among the millennial folk.

Now we are going to discuss about some of the best action adventure games for Android and Apple devices that this generation are crazy about because they deserve to be played by people of all age groups that have an affinity for games all around.

The Covid-19 induced lockdown that lasted for nearly a year has made many people homesick and so much so that they don’t like to go out for work and would much rather work from home, while youngsters found the lockdown an excellent way to kill all the free time they had by devouring their favourite games one after another.

Youngsters have an unquestionable and unexplainable attraction for action, gore, and violence, which is why all the games in the list are replete with non-stop action and adventure with tons of violence.

These games have been popular for quite a long time and continue to march ahead of many new ventures in the popularity stakes, which is not an easy feat to manage in this day and edge considering the fickle minded tastes of the general audience.

Also Read: Best Arcade Games for Android

List of Games

  • Modern Combat 5

When it comes to first person shooting ventures, this has to top the list, which many people consider a laid down story version of Call of Duty Mobile that has more than 100 million downloads, whose popularity continues to grow. There are some fans that have complained about the loading time but once that is done, the players are in for a huge roller coaster ride as they can enliven the difficult levels, cheat codes, state art weapons and many other perks

Top 10 Andriod Games

  • PUBG Mobile

When it comes to battle royale games, this is the most popular of all in the entire list because Playerunknown’s Underground Battlegrounds (PUBG) has created a huge benchmark in the gaming world that will be difficult to match in the coming times and a major reason for it was the realistic take on the game that players found enlightening while the graphics too were given in full detail, while the weapons too were extremely competent, which is why it has more than 100 million downloads until now.

PUBG Mobile

  • Shadow Fight 3

Anyone who has played the original Shadow Fight version would find the third part confusing as the plot becomes quite convoluted from the original series because where you had the black shadow world depicted earlier is now given a colourful scenario, although the arms and weapons that the players can use are just as powerful as given in the original series, which is why it has seen more than 50 million downloads as of late and continues to grow with each passing day

Shadow Fight 3

  • Injustice: Gods Among Us/Injustice 2

When it comes to a sequel that is just as good as the original, you’re choices are quite limited but apart from Garena Free Fire and Free Fire Max, Injustice and Injustice 2 are the handful of ventures that make the cut, which is why it has found its rightful place on this list as both have more than 10 million views. Even Mortal Kombat fans are taken in by the new version as they can now get PvP battles galore with heroes and villains from Marvel and DC

Injustice Gods

  • Garena Free Fire

    While this game is not something that immediately comes to mind but it is quite popular among people that are into action adventure, along with its sequel, Garena Free Fire Max. Both are the most downloaded games when it comes to survival shooters, contrary to popular opinion that it is Call of Duty or PUBG Mobile. Free Fire Kalahari has 500 million plus downloadsGarena Free Fire

  • Call of Duty

    While this might not be the most downloaded game as mentioned above, it is one of the best survival ventures that you can find in current times considering it is a Battle Royale that is quite graphic intensive when you look at the other ventures that it is competing against. Even PUBG Mobile had to upgrade gameplay to keep up with the COD onslaught because it allows players to battle top-of-the-line military equipmentCall of Duty

  • Sniper 3D

    This has received more than 100 million downloads up until now even though it is quite restrained and laidback compared to the other two ventures where you get to select your own sniper rifles with little to no movement and exalting killer moves that anyone would want to try out. Your job is to take out the assigned targets whilst making your way through the many difficult levels one after another via shooting skills and take care not to raise the alarmsSniper 3D

  • Mortal Kombat 

    Now this is a name that needs no introduction among gaming aficionados with more than 50 million downloads because if you think it is only guns and rocket launchers that you have at your disposal, you cannot be more wrong because gore and violence is at a whole new level due to the ‘Fatality’ attacks that are bound to send shivers down the spine of many gamers, especially those that are new to Mortal KombatTop 10 Andriod Games

  • Into the Dead 2

    Horror lovers are going to find this game right up their alley because those that love ghouls, spooks, and zombies will be quite satisfied to play Into the Dead 2 because zombie killings abound this particular venture, which is why it has more than 50 million downloads until now where both Play Store and App Store have given it more than 4.5 points out of 5, as have the other games mentioned aboveInto The Dead 2

  • Fortnite

    Now this game is the one that is exclusive for iOS users, which must be sad for Android users considering how popular they are with many youngsters. While Play Store may not be having this venture as of now, it might be available sometime in the future and is a Battle Royale similar to Garena Free Fire and Call of Duty but much more graphic and thrilling, which can be seen as it has a plethora of upgraded features that are way more than any other game of its category

Top 10 Andriod Games

One App by Google: Details

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Team My Mobile
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One App by Google

Google has been a regular notion and term for people who tirelessly use the internet. Google has taken care of all the things from documents to images from safe storage to the discovery of a spectrum of things. There, it becomes necessary for Google to keep its users hooked to its loop and do something besides the run-of-the-mill, following which Google tried to debunk the theory of “you can not save all the data, pictures, and documents” as there is limited space. Google released the google one app in 2018 to support the same idea, as it refers to the extended storage services, where extra cloud space can be purchased. One app is an extended cloud space a user can buy and Google offers numerous different packages according to the space requirement of the users. We will try to explain the Google one app to the T ahead.

The users are stoked with the advent of this new service that can be installed easily from the play store for Android-based smartphones and Appstore for iOS-based smartphones and is quite user-friendly. We live in an advanced world where we are exposed to a plethora of information that our brains direct us to save on our omnipresent smartphones. With all our lives revolving around the smartphones we own, along with our augmenting trust in these devices on account of the added and extended security features this subscription plan becomes more relevant than ever before as it supplies all required extra space for securely saving Gmails, google drive, and google photos. As it is a well-known fact that Google provides 15 GB of space to all of its users in the first place during the creation of the account; however, users exhaust this space, eventually requiring additional room to save their documents and images. Google one app offers added space ranging from 100 Gb and 200 GB to 2 TB and different yet reasonable rates. This cloud storage service also swears to secure the data as saved by the valued users. It entails various services and features that users can choose from to have a customizable record-saving experience. From students to employees to entrepreneurs everyone can select different pans catering to their needs.

CONCLUSION

One App by Google

15 GB of free storage space does possibly not contain all our data but It can be argued a person can create another id to start afresh and save the data again with no hassle wouldn’t it be tedious for the person to switch between different ids and the confusion prevails? Or of course, one can say why don’t we save the old but useful data in the pen drives, again isn’t the pen drive seems to be an almost bygone and obsolete preference to modern users. Amidst this ebb and fro between two ids and using an obsolete idea of pen drives, Google one app seems to be a smart alternative across several industrial verticals. It will still be soon to compare this cloud storage service with another similar service, but a google based service just adheres to an added trust of securing the data.

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  1. Google Message Reactions Made Easy Due to Emojis
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  3. Google Messages Comes Up with New Feature

Canon EOS R6 Mark II With 24.2-Megapixel Sensor, 40fps Burst Shooting Launched in India: Price, Details

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Team My Mobile
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Canon EOS R6 Mark II

Canon has officially launched its latest camera Canon EOS R6 Mark II with an approximate 24.2 MP full frame CMOS sensor and 40fps Burst Shooting. The global launch of Canon’s latest offering comes as the successor to Canon EOS R6, a same series camera body that made its first appearance in the market in 2020. The EOS R6 Mark II has been designed and developed to provide some key upgrades over its predecessor. Eager customers should an upgraded expect sensor resolution, better burst shooting capabilities, enhanced autofocus function, and improvements in video recording features.

The leading imaging technology company has also recently launched its new RF135mm f/1.8L IS USM prime lens. According to the company, the new RF135mm f/1.8L IS USM prime lens is currently the only lens in the market that has this focal length along with inbuilt optical stabilisation technology. The L series prime lens is reportedly dust, water and shock resistant which gives it the ability to be an all-weather product. It also comes with professional-grade glass.

The new RF135mm f/1.8L IS USM prime lens will be available for Rs. 2,19,995 in India. However, the timeline of availability in the region is yet to be decided and announced by the brand.

In India, customers will have to spare Rs. 2,43,995 to get their hands on the Canon EOS R6 Mark II (just for the body). The Canon EOS R6 Mark ll price in India would include the body and the lens kit. The camera is globally also available in two kit lens options, the RF24-105mm f/4L IS USM premium kit lens or the RF24-105mm f/4-7.1 IS STM kit lens, both of which will be available for Rs. 3,43,995 and Rs. 2,71,995, respectively. According to Canon’s latest announcement, both the camera and its lens bundles are in all probability will be available for Indian customers in the stores by the end of November 2022.

The design and control layout (buttons) have been through many changes from its predecessor in Canon EOS R6 Mark II. The camera body comes with an OLED electronic viewfinder along with a 3.69 million-dot resolution and 5-axis sensor stabilisation.

The company claims that the EOS R6 Mark II has been crafted to have a better autofocus system as the camera now would showcase enhanced subject detection with the help of AI deep learning technology.

Canon EOS R6 Mark II

To have a better understanding of what all the new Canon camera is providing, below are some of the key Canon EOS R6 Mark ll specifications:

  • AF Modes – One-Shot AF, AI Focus AF, Servo AF
  • AF Point Selection – Spot AF, 1-point AF, Expand AF area (above/below/left/right or around), Flexible Zone AF 1 / 2 / 3, Whole area AF
  • AF System Points – Maximum 1053 AF frame zones (Stills/Movies)
  • Continuous Shooting Speed (shots/s) (Up to) – Mechanical shutter & Electronic 1st curtain: 12 Electronic shutter: 40
  • Digital Zoom – Digital Tele-converter x2.0 & x4.0
  • Exposure Compensation – ±3 stops in 1/3-stop or 1/2-stop increments; AEB: ±3 stops in 1/3-stop or 1/2-stop increments
  • Eye Detection AF – Auto/ Left Eye/ Right Eye (Auto, People and Animal AF mode)
  • Image Stabilizer – In-body 5-axis sensor-shift image stabilisation (Still/Movie) Movie Digital IS
  • Peripheral Connections – USB Type-C (SuperSpeed Plus USB (USB 3.2 Gen 2) equivalent), External microphone IN, Headphone terminal, HDMI micro (Type D), Remote control (BR-E1 via Bluetooth connection)

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Fire-Boltt Ropes In Dhoni as Its New Brand Ambassador

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Team My Mobile
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Fire-Boltt
Fire-Boltt

In Brief

Fire-Boltt is one of the biggest homegrown wearable and audio brand that has acquired a considerable level of popularity over a short period of time for obvious reasons as its smartwatches have been extremely well received.

The company has dropped a bombshell for its users and cricketing aficionados by appointing Indian Cricketing God, Mahendra Singh Dhoni, as its new brand ambassador. The addition of Dhoni has proved to be a turning point in the company’s aggressive marketing & endorsement plans for the country.

Fire-boltt

The living legend, one of the best cricketers on the planet, will be the leading face of the brand and will play a key role in a variety of marketing, advertising, and endorsement activities for Fire-Boltt.

This strategy has once again taken the company to the top spot in the Indian smartwatch market with a market share of 28%, which is a huge achievement for the smartwatch brand that will boost its fortunes to a whole new level.

Mahendra Singh Dhoni is a living legend for a big reason as he has made a name for himself in a sport that is considered no less than a religion in India, along with movies, and it isn’t because of his cricketing skills that are way too obvious.

The man has captivated cricket fanatics across the globe with his helicopter shots & technical brilliance on the ground. Dhoni is renowned for his reliability and praised by his peers, while he is revered by many youngsters that view him as an inspiration.

However, this partnership will not only allow the Fire-Boltt brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.

Being the no.1 brand in the market and receiving an exemplary response from the consumer base, the association with MS Dhoni will further help Fire-Boltt reach a wider audience not only in India but act throughout the world.

This partnership will play a crucial role in bolstering the brand value as the smartwatch market is growing at a rapid pace and the brand aims to set a benchmark in the smartwatch industry in the near future.

Talking about his association with the brand and the smartwatch, Cricket Superstar Mahendra Singh Dhoni, said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workout regimes. I’m glad to be associated with a brand that has a global appeal.”

Commenting on this achievement, Arnav Kishore, Founder & CEO at Fire-Boltt asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”

Adding to the excitement, Aayushi Kishore, Co-Founder, Fire-Boltt, said, “The ethos of Fire-Boltt to foster a wholistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.”

The sibling duo further added, “Our team’s relentless persuasion and the intuitive quality to remain agile have laid the foundation of our phenomenal growth and this also led us to become the no. 1 brand in the smartwatches market.”

Fire-Boltt

Conclusion

This collaboration is surely going to yield excellent results as many users will surely get to buy a product endorsed by their favourite cricketing star, thereby ensuring a long run for Fire-Boltt in the coming years.

Also Read: Fire-Boltt Ring Pro with Pin Lock, Split Screen and 25 sports modes launched in India

Ethereum Merge: Crypto Industry Breakthrough?

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Team My Mobile
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Ethereum Merge
Ethereum Merge

In Brief

Money has been a medium of exchange for a long time when it overtook the barter system in this matter. Every country has its own official currency through which its citizens can make purchases in that particular country as long as they’re in it.

Dollar is the official currency for US, Canada, Australia, and New Zealand, while pounds is the currency for UK and Rupee for India. Cryptocurrency is a term that originated around a decade ago.

Cryptocurrency is an unofficial currency, which means that it is not regulated and watched over by the central bank of any country, unlike the official currencies mentioned above. For example, Rupee is regulated by the Reserve Bank of India (RBI), which is the country’s central bank.

Bitcoin is the world’s most popular cryptocurrency, with Ethereum being a close second, both of which have acquired cult status for many years by becoming the proverbial currency exchange for many people.

The crypto industry has seen many ups and downs in the past decade and a half but the market has been under pressure since late 2021, which had become a matter of serious concern for Bitcoin and Ethereum users.

Ethereum merge

Fortunately, there has been a huge software upgrade for Ethereum, which is to be expected considering how big of a crypto platform it is. The upgrade has been termed ‘The Merge’, which is a long way in the pipeline since it was announced way back in 2014, which led to many crypto experts speculating whether a consensus strategy was in the offing, which is also energy efficient.

Ethereum Merge was termed as a migration that would shift Ethereum from its current Proof-of-Work (PoW) system to a Proof-of-Stake (PoS) system, which has not only slashed energy consumption by a whopping 99.95% but also led to massive improvements in the core infrastructure.

PoW and PoS play the role of protocols whose job is to validate transactions and keep blockchain network secure and decentralized where the former is a mechanism used by bitcoin to regulate block creations and network integrity via mining process, while the latter is an alternative consensus mechanism that delegates network control to the given token’s owner.

Ethereum Merge has proven to be a major breakthrough in the crypto industry as it has increased the security of Ethereum because an attacker needs 51% of the blockchain value in order to take control of the currency.

Even in the unlikely event of getting a 51% attack, the attacker can not only be instantly identified and ejected from the system in a jiffy, but also penalized severely like destroying all the stakes he owns.

Ethereum

Conclusion

All in all, Ethereum Merge will become a landmark by invigorating further research between the congress and crypto industry, which’ll lead to both collaborating together for future prospects while federal agencies will be at their disposal for providing technical assistance.

Also Read: BTC, ETC Hit With Losses as Overall Crypto Market Cap Drops By 0.86 Percent in 24 Hours

Quickplay Tackles AI Metadata Creation for OTT Services; Details Inside

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Team My Mobile
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Quickplay
Quickplay

In Brief

Technology is bound to evolve at regular intervals with the passage of time and we are on the cusp of Artificial Intelligence (AI) revolution where robots are speculated to takeover human beings.

It is too early to say anything on the matter as there is little idea as to how and when AI will be rolled out but it is certain that it will be bring in revolutionary changes in the technological field.

Quickplay

OTT service providers too are going to experience AI related changes in their field as Quickplay and Vionlabs, two of the biggest distributors of high quality metadata creation where premium videos are distributed to IP connected devices.

Both companies have decided to integrate their technologies so that viewer engagement can be increased, thereby resulting in increase in revenue. Quickplay’s Content Management System (CMS), which is cloud-native, will be integrated with Vionlab’s Fingerprint Plus solution that manages AI-based analysis of video files.

This will prove beneficial for OTT providers as they can integrate CMS and Fingerprint Plus where the latter creates actionable media fingerprints and video descriptors where there is no need for traditional content metadata fields.

The aim is to capitalize on market opportunities, including targeting ads via ad point detection, aside from improving audience personalization. The metadata, which is derived from AI, has an interesting cocktail of story descriptors, keywords, micro-genres, content moods, etc. so that video recommendations can be available in a nuanced format.

This will help in increasing activations across OTT content libraries, which will in turn increase catalog activation by more than 50%. Also, Fingerprint Plus makes use of a highly advanced, neural network that is purpose-built so that all the available content can be analyzed and enriched, which is played on the Quickplay platform.

There are many source video assets available on the video platform that don’t have descriptive and rich metadata. It is the platform’s personalization engine that uses enriched assets through which audience engagement can be increased.

Conclusion

It is the duty of platforms like Quickplay and Vionlabs to engage their loyal subscribers beyond the content available on marquee while there is a long term value for the content that is translated for all the streaming providers.

Quickplay

Both companies are doing an excellent job in managing things out in a smooth manner as their collaboration has proven to be highly beneficial for OTT service providers, along with the subscribers.

Also Read: Artificial Intelligence And Its Applications In The Real World?

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