Highlights

• NBCUniversal and Viacom18’s Jio Cinema enter into a multi year partnership .
• ’JioCinema Premium’ will host the NBCU’s programming from next month.
• JioCinema is steadily cementing its position as the largest OTT service in India.

NBC Universal and Viacom18’s Jio Cinema said on Monday that they have entered into a multi-year partnership bringing thousands of hours of NBCUniversal films and TV series to India.

This partnership will boost the JioCinema’s program offering, as viewers will be able to enjoy titles from NBCU’s world-renowned content portfolio.

NBCUniversal’s portfolio includes Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo and more.

JioCinema’s newly announced service ‘JioCinema Premium’ will host the NBCU’s programming from next month in a Peacock branded hub on the platform. Viewers will have access to first-run series like ‘Young Rock’, a comedy starring Dwayne Johnson, riveting action thriller ‘The Lazarus Project’, an investigative drama series The Calling and many more.

Critically acclaimed and fan favourite dramas and comedies from NBCU’s vast library, including Downtown Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of this deal.

Reality television fans will also be able to indulge in all the drama, laughter, and emotional highs and lows found in NBCU’s unscripted series.

Encompassed in the deal are shows like the hugely popular ‘The Real Housewives of Beverly Hills’ and ‘Vanderpump Rules’; in addition to ‘Family Karma’, which follows seven Indian-American friends as they navigate life, love, careers and expectations of their traditional families; and ‘The Gentle Art of Swedish Death Cleaning’, a transformational show – narrated by Amy Poehler – where three Swedes (an organizer, a designer and a psychologist), known as the ‘Death Cleaners,’ come to America to help people face mortality and remind us of all the ways we are alive.

Further contributing to JioCinema’s impressive SVOD line-up at launch will be the streaming premieres of movies from the iconic Hollywood studio, which has already amassed more than $2 billion at the global box office so far in 2023.

This includes DreamWorks Animation’s Oscar-nominated ‘Puss in Boots: The Last Wish’, and the sci-fi horror film ‘M3GAN’, from James Wan (producer of The Conjuring, Annabelle) and Blumhouse. Joining these recent hits will be films in the blockbuster ‘Jurassic Park’, ‘Bourne’, ‘Shrek’, ‘The Mummy’ and ‘Pitch Perfect’ franchises.

Movies from Fast franchise and smash-hit Despicable Me/Minions, including the newly release Fast X, as well as the Super Mario Bros will also be available. The highly anticipated IMAX-shot epic thriller ‘Oppenheimer’ from Christopher Nolan, will also be heading to the service in the future.

This partnership leverages JioCinema’s reach and expertise to introduce Indian audience to the Comcast and NBCU’s portfolio. JioCinema is steadily cementing its position as the largest OTT service in the Indian market, which will now host the unprecedented volume of best-in-class films and series from NBCU.

JioCinema, the streaming service owned by Viacom18, has entered into a multi-year content agreement with NBCUniversal (NBCU) to enhance its premium content offerings. Under this partnership, JioCinema will gain access to an extensive catalog of NBCU films and TV series, providing Indian audiences with a wide range of entertainment options.

The content library acquired through this collaboration encompasses titles from various NBCU entities, including Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

To showcase the NBCU programming, JioCinema will introduce a dedicated Peacock branded hub on its newly announced “JioCinema Premium” subscription video-on-demand (SVOD) tier, set to go live next month.

While JioCinema has already captured viewers’ attention by offering free live screenings of the ongoing IPL cricket tournament, its first batch of content for the subscription tier came from a recent partnership with Warner Bros Discovery.

The NBCU deal brings an array of exciting titles to JioCinema’s subscribers. This includes the debut of the series “Young Rock,” featuring Dwayne Johnson, the action thriller “The Lazarus Project,” and the darkly romantic comedic drama “The Lovers.” Indian audiences can also enjoy Peacock Originals such as the much-anticipated “Bel-Air” starring Will Smith, “Pitch Perfect: Bumper in Berlin,” and the investigative drama series “The Calling” by Emmy winner David E. Kelley.

Additionally, JioCinema users will have access to library content such as “Downton Abbey,” “Suits,” “The Office,” “Parks and Recreation,” and “The Mindy Project.” The unscripted show lineup includes popular titles like “The Real Housewives of Beverly Hills,” “Vanderpump Rules,” and “The Gentle Art of Swedish Death Cleaning.”
In addition to TV series, the partnership brings a selection of movies to JioCinema’s platform.

Viewers can look forward to films such as “Puss in Boots: The Last Wish,” the sci-fi horror flick “M3GAN,” and upcoming releases like “Oppenheimer” and the latest installment of the Fast franchise. Older titles from beloved franchises like “Jurassic,” “Bourne,” “Shrek,” “Mummy,” and “Pitch Perfect” will also be available, providing a diverse and captivating movie-watching experience for subscribers.

NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier.

While JioCinema has been making an audience impact with free-of-charge screenings of the ongoing IPL cricket tournament, the first content announced on the subscription tier hailed from another recent deal with Warner Bros Discovery.

Titles flowing from the NBCU deal include first-run series “Young Rock,” with Dwayne Johnson; action thriller “The Lazarus Project”; “The Lovers,” a darkly romantic comedic drama. Indian audiences can also enjoy Peacock Originals including Will Smith-starring “Bel-Air”; “Pitch Perfect: Bumper in Berlin”; “The Calling,” an investigative drama series from Emmy® winner David E. Kelley, as well as library content “Downton Abbey,” “Suits,” “The Office,” “Parks and Recreation” and “The Mindy Project.” Unscripted shows included are: “The Real Housewives of Beverly Hills”; “Vanderpump Rules”; and “The Gentle Art of Swedish Death Cleaning.”

Movies include “Puss in Boots: The Last Wish,” sci-fi horror film “M3GAN”and the upcoming “Oppenheimer” and current Fast X. Older film titles hail from the ‘Jurassic,” “Bourne,” “Shrek,” “Mummy” and “Pitch Perfect” franchises.  

Faqs

1) NBCUniversal and JioCinema enter a multi-year partnership.Details?

Ans) NBCUniversal (NBCU) and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership bringing thousands of hours of NBCU films and TV series to India. The partnership bolsters JioCinema’s program offering and ensures that its viewers will be able to enjoy titles from NBCU’s content portfolio. The portfolio will be fueled by Comcast NBCUniversal’s powerhouse production entities and brands, which includes Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

NBCU’s programming will live in a peacock-branded hub starting next month on JioCinema’s newly announced ‘JioCinema Premium’ SVOD tier. The viewers will have access to series like Young Rock, a heartfelt comedy starring Dwayne Johnson that tells the story of his life and the people he’s met along the way; action thriller The Lazarus Project; and The Lovers, a darkly romantic comedic drama.

Indian audiences can also enjoy Peacock Originals including Bel-Air, a reimagining of the ‘90s comedy series that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series starring Adam Devine who reprises his character from the film; and The Calling, an investigative drama series. Critically acclaimed dramas and comedies from NBCU’s vast library, including Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of the deal.

Contributing to JioCinema’s SVOD lineup at launch will be the streaming premieres of movies from the Hollywood studio, which has already amassed more than $2 billion at the global box office, including DreamWorks Animation’s Oscar®-nominated Puss in Boots: The Last Wish, and the sci-fi horror film M3GAN, from James Wan and Blumhouse.
Movies from the Despicable Me/Minions and Fast franchises, including the released Fast X, as well as The Super Mario Bros. Movie and the anticipated IMAX-shot thriller Oppenheimer from Christopher Nolan, will also be heading to the service in the future.

The partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio, while JioCinema cements its position as the largest OTT service in the market, reinforced by a volume of films and series from NBCU.

2) HEART TO HEART Prime video Multi territory rights to romcom “Heartbeat”?

Ans) Prime Video has picked up multi-territory rights to South Korean fantasy rom-com “HeartBeat,” produced by Korean broadcaster KBS.

Starring Ok Taec-yeon (“Let’s Fight Ghost,” “Vincenzo” and “Blind”) and Won Ji-an, the story involves a vampire who sleeps in a coffin for nearly a century in order to experience human love, but whose quest is painfully cut short by a cold-blooded woman.
HeartBeat, which spans multiple genres, will satisfy our audiences’ thirst for Korean content of the highest caliber. This announcement truly reaffirms our commitment to expanding our ever-growing slate of premium Korean titles on Prime Video,” said David Simonsen, director of Prime Video, Southeast Asia.

Episodes of the 16-part show will be uploaded on Mondays and Tuesdays in 240 territories from June 26.

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