Apple’s Project Titan, starting in 2015, is set for a 2028 launch into the electric vehicle market.
Initially aimed at a fully autonomous vehicle, Apple now targets a Level 2+ autonomous system.
Bloomberg reports internal skepticism about Apple Car’s innovation, labeling it a ‘me-too product’.
The Apple Car faces the challenge of matching established electric vehicle manufacturers like Tesla.
In a groundbreaking revelation, Bloomberg has recently reported that tech giant Apple is inching closer to realizing its long-held ambition of entering the automotive industry.
Project Titan,Apple’s electric car project, which started in 2015, seems to be finally on track for a launch in 2028.
This news comes after years of speculation, executive changes, and strategic shifts within the company.
Apple Car: Project Titan Reportedly Gears Up for EV Market Entry by 2028
Navigating Through Challenges
Apple Car: Navigating Through Challenges
Initially envisioned as a fully autonomous vehicle devoid of a steering wheel, Apple’s automotive dream has undergone significant recalibrations.
The leadership of Kevin Lynch, who took over the project in 2021, has steered this initiative towards a more grounded approach.
Despite almost a decade of development in autonomous driving technology,Apple has had to confront the practical challenges of creating a steering wheel-less car.
So this is quite a shift from the original goal of achieving Level 4 autonomy to settling for a Level 2+ system.
This means that while thecar will possess self-driving capabilities, it will require driver engagement and readiness to take control, particularly on roads and highways.
Facing the Future with Caution
Apple executive car could influence the Apple Car design
The potential for future enhancements through software updates and the evolution of international regulatory frameworks also will keep the door open for more advanced features in future iterations.
However, the report also sheds light on internal pressures and skepticism.
Alexander Hitzinger formerly of Porsche and now said to be working on “Project Titan.”
Apple’s board, as per Bloomberg, had urged CEO Tim Cook to present a definitive plan for Project Titan, with the implicit alternative being the project’s termination.
Bloomberg’s report has also raised concerns about the innovation quotient of Apple’s first car.
Some Apple employees, as per the report, are critical of the current plans, labeling it as a ‘me-too product’, echoing offerings from established players in the field.
How Apple will fare in the highly competitive automotive market is anybody’s guess, but considering the Cupertino-giant is the richest company in terms of market cap, there’s nothing that a big bag of money can’t solve.
Training gear used for testing the self-driving module of a potential “Apple Car”
FAQs
What is Project Titan and when is it expected to launch?
Project Titan is Apple’s electric car project, initiated in 2015.
After years of development and strategic shifts, it is now slated for a launch in 2028, marking Apple’s entry into the electric vehicle market.
How does Apple’s vision for its electric car differ from initial plans?
Apple initially planned a fully autonomous vehicle without a steering wheel. However, the current focus has shifted to a Level 2+ autonomous system, requiring driver engagement, similar to what existing manufacturers like Tesla offer.
What challenges has Apple faced in developing its electric car?
Apple’s journey in developing its electric car has included confronting the practicalities of autonomous technology and internal pressures, as well as skepticism regarding the car’s innovative aspects compared to existing market offerings.
Are there concerns about the innovation level of the Apple Car?
Yes, according to Bloomberg, some Apple employees have expressed concerns, suggesting that the Apple Car might not be as innovative as expected and could be similar to existing electric vehicles.
What could Apple Car Cost be ?
The Apple Car is likely to be priced as a “very high-end” model or “significantly higher” than a standard electric vehicle.
Rumors suggest that Apple is planning to price it under $100,000, but even at $100,000, it would be notably more expensive than entry-level Tesla vehicles. It would be on par with the higher-end Tesla Model S.
What do we know about Apple Car Leadership?
The Apple Car project has seen multiple leadership changes and hundreds of employees have been laid off during the course of development, but it is now under the leadership of John Giannandrea, Apple’s AI and machine learning chief, who took over the reins from Bob Mansfield after Mansfield retired in 2020.
Kevin Lynch, known for leading development on the Apple Watch, has joined Apple’s autonomous vehicle team to oversee Apple Car development in addition to working on the Apple Watch, so Apple has some of its top talent developing the vehicle.
Lynch replaced Doug Field, a former Tesla executive, who left the company in September 2021.
What could the Possible Partnerships be for the Apple car ?
As of early 2021, multiple rumors have suggested that Apple has entered into negotiations with well-known automative electronics suppliers for components for a potential upcoming vehicle-related product, but the project has changed so many times since then that Apple has not yet found a manufacturing partner.
Apple has allegedly had discussions with Hyundai, Nissan, General Motors, LG Magna, Porsche, and even companies like Foxconn and LG.
What do we know about Charging and Battery of the Apple Car ?
The Apple Car could be compatible with the Combined Charging System, a standard used for charging electric vehicles. Companies like Tesla, BMW, Ford, General Motors, Kia, Hyundai, and others all support the CCS, and adopting the same standard would allow Apple Car owners to use charging stations that are already available.
Apple is developing a new battery design that has the potential to “radically” reduce the cost of batteries and increase the vehicle’s range.
Apple is creating a “monocell” design that will bulk up the individual battery cells and free up space inside the battery pack by removing pouches and modules that hold battery materials.
This will allow for more active material in a smaller package. The battery technology has been described as “next level” and similar to “the first time you saw the iPhone.”
How is Apple keeping safety in mind for the Apple Car Design ?
Safety is a major focal point in the design of the Apple Car. Apple wants to create a safer vehicle than companies like Tesla or Waymo, and so engineers are building in redundancies and backup systems that will kick in to avoid driving system failures.
What could the infotainment system be in Apple Car ?
Apple has considered Apple Car designs with a large iPad-like touch screen in the middle of the vehicle, which would not be too dissimilar from the design of Tesla vehicles.
Users would be able to interact with the central panel, and it would be integrated with Apple’s current devices and services.
The Galaxy Unpacked event on January 17 could be considered a testament to Samsung’s mastery in orchestrating high-tech showcases, characterised by impeccable lighting, fluent presentations, and a well-orchestrated rhythm.
However, amidst this symphony of technological display, Samsung inadvertently downplayed a significant breakthrough – the revolutionary anti-glare properties of the Galaxy S24 Ultra’s display, overshadowed by the more traditional features of durability and scratch resistance.
Gorilla Glass Armor on Galaxy S24 Ultra Overlooked
In my media briefing with Samsung, they mentioned the coating on the S24 Ultra (right) reduced glare by 75%…it’s pretty evident here compared to the S23 Ultra (left) pic.twitter.com/CNPv8rPdEu
— Daniel Scuteri | Tech with Benefits (@daniel_scuteri) January 18, 2024
While the event meticulously highlighted the robustness and scratch resistance of the new Gorilla Glass Armor, it glossed over its most impressive feature: the extraordinary anti-glare properties.
We feel that such a demonstration would have vividly showcased the stark difference in glare reduction and display clarity.
User-generated comparisons on platforms like Twitter have filled this gap, highlighting what Samsung’s presentation could have significantly capitalized on.
Public Reaction and the Need for Focused Marketing
I have a question for @SamsungMobile @corninggorilla , whether the anti-reflective effect of the Corning Gorilla Armor Glass on the S24 Ultra will disappear over time. If not, that would be great. pic.twitter.com/Vpp6uUiutr
— ICE UNIVERSE (@UniverseIce) January 22, 2024
The reaction from the public and online communities suggests a significant interest in the anti-glare feature, often overshadowed by more traditional smartphone attributes.
From what we can find on X (formerly Twitter), comments from users and tech enthusiasts indicate a general consensus: Samsung missed a critical marketing opportunity.
In a market where display quality is a paramount concern, focusing on durability alone, while essential, does not sufficiently emphasize the user experience enhancements brought by the new display technology.
So What Did We Learn?
Galaxy S24 Ultra features a ground-breaking 75% glare reduction display
As the tech community continues to marvel at the anti-glare capabilities of the new device, it serves as a reminder for tech giants: sometimes, the most impactful features are not the most apparent ones and deserve the spotlight in marketing narratives.
Samsung Galaxy S24 Ultra Creates New Standards of Durability and Visual Clarity With CorningR GorillaR Armor
Samsung Galaxy S24 Ultra Creates New Standards of Durability and Visual Clarity With CorningR GorillaR Armor
Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) announced that Galaxy S24 Ultra devices will feature Corning’s new Corning® Gorilla® Armor cover material.
Gorilla Armor offers an unparalleled combination of durability and visual clarity, delivering a richer display in sunlight and greater protection against damage caused by daily wear.
“Corning’s Gorilla® Glass, together with the Galaxy S series, have driven innovation and made significant progress towards achieving greater durability,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team, Mobile eXperience Business at Samsung Electronics. “This partnership has made it possible for people to use our products with confidence and peace of mind.”
Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to 75%, which enhances display readability and minimizes screen reflections in almost any environment.
Corning’s new cover material optimizes durability on the Galaxy S24 Ultra.
In Corning lab tests, Gorilla Armor demonstrated superior durability when compared against competitive aluminosilicate cover glasses.
To measure its exceptional scratch resistance, Corning created a new lab test — the “Scratch Bot” — to replicate micro scratches caused by day-to-day wear.
On this rigorous test, Gorilla Armor showed no visible scratches and demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.
Gorilla Armor contains an average of 25% pre-consumer recycled content, as validated by UL Solutions in accordance with UL2809-2 Environmental Claim Validation Procedure (ECVP) for Recycled Content.
“Gorilla Armor brings Corning’s research and engineering prowess together with Samsung’s consumer-centric design and focus on user experience,” said David Velasquez, vice president and general manager, Corning® Gorilla® Glass.
“This latest innovation simultaneously addresses both the need for durability and our increasing need for better optics – bringing the mobile phone experience of the future into the present.”
The launch of Galaxy S24 Ultra phones with Gorilla Armor follows a celebratory year for Samsung and Corning.
Last year marked 50 years of industry-leading partnership for the companies.
Samsung and Corning first partnered in 1973 to make televisions more accessible to consumers in Korea.
This same spirit of collaboration has been carried through half a century.
Corning® Gorilla® Glass has been featured on countless Samsung devices, from some of the earliest Galaxy smartphones to the most recent, including the Galaxy S23 Series, Galaxy Z Fold5, and Galaxy Z Flip5, which all use Corning® Gorilla® Glass Victus® 2.
The launch of Galaxy S24 Ultra deviceswith Gorilla Armor continues this longstanding relationship dedicated to creating world class innovations vital to the mobile consumer electronics industry.
What is unique about the Galaxy S24 Ultra’s display?
The Galaxy S24 Ultra boasts an innovative display with a 75% reduction in glare, setting it apart from its predecessor and other smartphones on the market.
How did Samsung present this feature at the Unpacked event?
During the Unpacked event, Samsung focused more on the durability aspects of the Galaxy S24 Ultra, such as scratch resistance, and underemphasized its advanced anti-glare properties.
Why is the anti-glare feature important for users?
The anti-glare feature significantly enhances the viewing experience, especially in bright environments, making it a highly desirable attribute for smartphone users.
Has the public reacted to the Galaxy S24 Ultra’s anti-glare display?
Yes, there’s been a positive reaction from the public and tech communities, especially on social platforms, highlighting the value and impact of the anti-glare feature.
How does Samsung Galaxy S24 Series Give Creative Freedom ?
Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom.
The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.
With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in.
Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, is 60% bigger, helping capture more light in dim conditions.
Wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation help reduce blur. Both front and rear cameras are equipped with Dedicated ISP Block for noise reduction.
Galaxy AI editing tools on Galaxy S24 series enable simple edits like erase, re-compose, and remaster.
Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo, while Generative Edit can fill in parts of an image background with generative AI. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata.
The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed.
How does Samsung Galaxy S24 Ultra give an Intelligent & Powerful Experience?
Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing.
In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates improve performance efficiency.
Galaxy S24 Ultra comes a1.9 times larger vapor chamber, improving device surface temperature while also maximizing sustained performance power.
Ray tracing enables life-like visuals with superior shadow and reflection effect. Galaxy S24 reaches 2600nit peak brightness, making it the brightest Galaxy smartphone ever.
Corning® Gorilla® Armor on the Galaxy S24 Ultra is optically enhanced for superior durability.
It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.
Galaxy S24+ comes with a 6.7-inch and Galaxy S24 has a 6.2-inch display. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.
Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip.
On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame.
How does Galaxy S24 Series give Advanced Security & Privacy ?
Galaxy S24 is secured by Samsung Knox for safeguarding critical information and protection against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.
Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings, which can disable online processing of data for AI features.
Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.
Sustainability
Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.
For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements. Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU).
What is Galaxy S24 Series Live Commerce Offer ?
Customers pre-booking Galaxy S24 Series during “Samsung Live” event starting 12 pm on January 18 will get additional exclusive gift of a Wireless Charger Duo worth INR 4999.
The URL to pre-book the devices during live commerce are .
What is price & availability of Samsung Galaxy S24 Series with its Pre- booking offers ?
Pre-book for Galaxy S24 series starts from January 18 across all leading online and offline retail stores.
Consumers can also pre-book on Samsung Live at starting today.
Consumers buying Galaxy S24 Ultra through samsung.com will get the option of choosing from three exclusive colours – Titanium Blue, Titanium Green & Titanium Orange.
Those buying Galaxy S24 and S24 Plus from samsung.com will get the option of two exclusive colour – Sapphire Blue & Jade Green.
Customers pre-booking Galaxy S24 Ultra & Galaxy S24+ will get benefits worth INR 22,000 and those pre-booking Galaxy S24 will get benefits worth INR 15,000.
Google’s Gemini Pro and Imagen 2 to deploy in producing new text, voice, and image features on the new Samsung Galaxy S24 series. Details?
Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe.
Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.
“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone.
We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics.
“After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”
Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video.
Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.1 Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.
Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date.
With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands. These features can be found in Generative Edit2 in S24’s Gallery application.
As part of this partnership, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly-complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system, the most efficient model of Gemini for on-device tasks.
“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud.
“With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”
Google Maps integrates detailed restaurant reviews and user photos.
New feature identifies specific dishes with descriptions and labels.
Version 11.112.0102 of Google Maps for Android includes the update.
User contributions enhance accuracy and relevance of dining information.
Google Maps has evolved beyond its original purpose of navigation to become a comprehensive guide for travelers,now featuring an enhanced focus on dining experiences.
Now with an integration of Google Reviews directly within the app, Google Maps is going to offer users valuable insights into restaurants, including user-generated reviews, photos, videos, and detailed information about specific dishes.
Beyond Navigation: A Culinary Guide on Google Maps
Beyond Navigation: A Culinary Guide on Google Maps
Google Maps userscan now access in-depth restaurant reviews within the app, providing a convenient way to choose dining locations.
These reviews, sourced from Google Review members, include not only ratings but also photos and videos, offering a visual taste of what to expect.
A notable addition to Google Maps’ dining features is the ability to identify specific meals from photographs.
When users tap on a photo under a restaurant’s listing and then select the Photos tab, they can view images of various dishes.
A new feature adds informative cards to some of these images, detailing the name of the dish and its menu description.
Additional Meal Information
Additional Meal Information
Some images will include labels such as “Popular” or “Vegetarian,” helping users quickly identify dishes that align with their dietary preferences or are crowd favorites.
However, Google does caution that this information, gathered from user submissions and businesses, is not verified for every attribute, advising vegetarians and others with dietary restrictions to double-check before ordering.
Users can check their app version via Settings > Apps on their Android device.
While this new dining feature is rolling out to Android users, it remains unclear whether it will be available for iOS devices.
FAQs
What new features does Google Maps offer for restaurant reviews?
Google Maps has enhanced its restaurant review section by adding detailed reviews, photos, and videos from users, along with specific dish information and descriptions.
How does the dish identification feature work in Google Maps?
Users can tap on a restaurant photo in Google Maps to see cards with dish names and menu descriptions, helping them understand what each dish entails before ordering.
Is the new Google Maps feature available for all devices?
The updated restaurant review feature is currently available in version 11.112.0102 of the Google Maps app for Android, with no confirmation yet for iOS devices.
Can users contribute to the restaurant information on Google Maps?
Yes, Google Maps allows users to suggest edits, correct inaccuracies, or remove offensive content, ensuring the dining information remains up-to-date and accurate.
What advantages do these updates bring to Google Maps users?
These updates in Google Maps provide a more comprehensive dining guide, helping users make informed decisions about where and what to eat based on detailed reviews and dish specifics.
Google Maps is matching your food pics to the menu. Details?
As someone that always browses restaurant listings before committing, Google Maps is now mapping and naming user-generated food pics to the actual menu items.
This occurs in the Photos tab of a restaurant, cafe, or similar listing. When swiping through images, some are now accompanied by a card at the bottom that has the name of the dish and how it’s described in the menu.
You might also see the price and labels like Popular or Vegetarian: “Dish information is collected from Google users and businesses. Google analyzes the aggregated data, but doesn’t verify every attribute.”
You can also tap Suggest an edit (Edit, Incorrect, or Offensive dish name + Dish not served here) and See the menu to take you to the dedicated tab (but not the actual line item).
Google Maps looks to be using both user-provided captions and object recognition to label the dishes.
Not all food pics carry this menu card today, but this is definitely a step in the right direction as descriptions in Google Maps aren’t as common — in my experience — compared to other similar services.
Google Maps embraces Bluetooth beacons for improved location accuracy. Details ?
Google Maps continues to innovate and evolve, making it an increasingly indispensable tool for users worldwide. In a recent update, Google introduced support for Bluetooth beacons, further enhancing the accuracy of location information, especially in challenging environments such as tunnels.
This new addition is part of a larger program initiated by Waze, a popular navigation app owned by Google, and has already been implemented in several cities.
Bluetooth beacons serve as an additional aid to the GPS sensor on users’ phones, bridging the gap in location accuracy where satellite connectivity might be limited or non-existent.
This is particularly beneficial for those who commute through tunnels, as they often face challenges in maintaining a reliable GPS signal due to the obstruction caused by the tunnel’s structure.
By leveraging Bluetooth beacons, Google Maps can deliver a more precise location even in areas where GPS signals are weak or unreliable, ensuring that users never lose their way.
It’s important to note that this new functionality is part of a wider initiative that began with Waze, a crowd-sourced navigation app focused on real-time traffic and road information.
Several cities across the globe have already embraced Bluetooth beacons to enhance location accuracy, including the bustling metropolises of New York City, Chicago, Paris, Rio, Brussels, Oslo, Sydney, Boston, and Mexico City, among others.
By incorporating this technology into Google Maps, users in these supported cities can now benefit from heightened location precision during their daily commutes or any other navigational activities.
As Google continues to invest in improving its location accuracy, it is evident that they are dedicated to providing users with the best possible experience.
By adopting Bluetooth beacons and other cutting-edge technologies, Google Maps solidifies its position as the go-to navigation app, ensuring that users can rely on it even in challenging environments and areas with limited satellite connectivity.
Whether it’s finding your way through busy urban centers or navigating tunnels, Google Maps has you covered with its commitment to accuracy and innovation.
The Exynos 2500, also known as Samsung’s “Dream chip,” is expected to be the first to utilise Samsung Foundry’s second-generation 3nm process.
This innovation incorporates Gate-all-around (GAA) transistors, which encase all four sides of the channel, thereby reducing current leaks and enhancing drive current.
According to a leaked slide by @OreXda, the Exynos 2500 will feature a sophisticated Deca-core setup.
This includes one Cortex-X5 Prime core with speeds between 3.2 and 3.3GHz, three Cortex-A730 Performance cores at 2.3GHz-2.5GHz, two additional Cortex-A730 cores at a lower speed, and four Cortex-A520 Efficiency cores.
MediaTek’s Dimensity 9400 is another strong contender, featuring a combination of three Cortex-X5 and five Cortex Performance cores, notably omitting low-power efficiency cores.
With the Exynos 2500, Samsung aims not only to solidify its position in the chipset market but also to lead the technological race.
The combination of advanced manufacturing processes and the innovative Deca-core design could set a new standard for mobile processors, offering a blend of power, efficiency, and thermal management.
FAQs
What makes the Samsung Exynos 2500 AP unique?
The Exynos 2500 AP stands out with its second-generation 3nm process and GAA transistor technology, promising enhanced efficiency and reduced current leaks compared to its predecessors.
How does the Exynos 2500 compare with other leading chipsets?
Samsung’s Exynos 2500 is positioned to compete with the Snapdragon 8 Gen 4 and MediaTek Dimensity 9400, offering advanced technology that could redefine chipset performance standards.
What are the specifications of the Exynos 2500 AP?
The Exynos 2500 is expected to feature a Deca-core architecture, including a high-speed Cortex-X5 Prime core, potentially leading to significant improvements in processing power and energy efficiency.
Which devices will use the Exynos 2500 AP?
While specific devices using the Exynos 2500 AP have not been confirmed, it is likely to be featured in upcoming premium smartphones, following the trend set by the Exynos 2400 in the Galaxy S24 series.
What is the significance of Samsung’s 3nm process in the Exynos 2500?
Samsung’s adoption of the 3nm process in the Exynos 2500 marks a significant technological advancement, providing an edge over competitors and setting new benchmarks in chipset manufacturing.
What are Exynos 2500 Specifications revealed from the Leaks ?
OreXda on X (formerly Twitter) has come up details about the Exynos 2500.
Yet to be officially announced the leaks give a sneak peek into what could be a significant leap in processing capabilities.
What are Samsung Exynos 2500 Specifications?
Exynos 2500 being built on a 3nm process node.
The core architecture often defines the processing might of a chipset. The Exynos 2500, as per the leaks, is expected to boast a deca-core CPU.
This includes an undisclosed ARM Cortex-X5 core, a powerhouse in its own right, along with multiple Cortex-A730 and Cortex-A520 cores.
Exynos 2500 lies the enigmatic Cortex-X5 core.
With clock speeds ranging from 3.3GHz to 3.2GHz, this Blackhawk core from ARM promises a significant boost in CPU performance.
The Exynos 2500 is anticipated to leverage Samsung Foundry’s second-generation 3nm node.
Among the crucial details highlighted in the leaks is the possibility of the Exynos 2500 being built on a 3nm process node.
This hints at a substantial reduction in transistor size, potentially leading to enhanced efficiency and performance.
Samsung’s claim of superiority over TSMC’s 3nm (N3B) technology.
ARM’s Blackhawk core, the Cortex-X5, is expected to be a game-changer for the Exynos 2500.
How does the Exynos 2400 SoC compare to Apple’s A17 Pro chip in the Galaxy S24 Series?
The Exynos 2400 SoC, featured in the upcoming Samsung Galaxy S24 Series, is rumored to surpass the Apple A17 Pro chip’s performance.
Developed in collaboration with AMD, the Exynos 2400’s GPU is expected to outperform the A17 Pro’s 6-core GPU, which already has a high AnTuTu graphics test score of over 590,000 points.
This advancement indicates a significant leap in Samsung’s chipset technology, particularly in GPU performance.
What are the implications of Samsung’s choice of the 4nm process for the Exynos 2400?
Samsung’s decision to utilize a 4nm process for the Exynos 2400, as opposed to the more advanced 3nm process, is a strategic move to balance performance with manufacturing yields.
This approach ensures higher efficiency and robust performance due to Samsung’s expertise in the 4nm technology.
The integration of FOWLP technology further indicates improved heat dissipation and chip durability.
What can consumers expect in terms of performance from the Galaxy S24 Series?
Samsung has revealed that the Exynos 2400 will offer a 70 percent increase in CPU performance and a 14.7 times faster AI processing speed compared to its predecessor, the Exynos 2200.
The left side remains uncluttered, save for subtle antenna markings.
The bottom of the phone is set to feature a USB Type-C port,speaker grille, and SIM card tray, while the top includes an mmWave antenna cover and a microphone.
Dimensionally, the Pixel 9 Pro measures 162.7 x 76.6 x 8.5 mm, extending to 12.0 mm with the camera bump.
Camera Innovations
Pixel 9 Pro’s Rear Camera Setup
The Pixel 9 Pro’s rear camera setup appears to have undergone a significant redesign.
It is rumoured to host a triple camera system, including a telephoto lens and a new periscope telephoto sensor, hinting at enhanced zoom capabilities.
One notable feature in the renders is a large sensor within the camera module, suggesting the possibility of variable aperture support, which would be a first for the Pixel series.
The inclusion of advanced camera technology and a refreshed design is possible indication that the Pixel 9 Pro could be a significant step forward for the series.
Google Pixel 9 Pro Specs
GENERAL
Sim Type
Dual Sim, GSM+GSM
Dual Sim
Yes
Sim Size
Nano+eSim
Device Type
Smartphone
Release Date
September 19, 2024 (Expected)
DESIGN
Dimensions
163.9 x 75.9 x 8.9 mm (6.45 x 2.99 x 0.35 in)
DISPLAY
Type
Color OLED Screen (16M Colors)
Touch
Yes
Size
6.67 inches, 1440 x 3120 pixels, 144 Hz
Aspect Ratio
20.5:9
PPI
~ 512 PPI
Screen to Body Ratio
~ 88.8%
Glass Type
Corning Gorilla Glass Victus Plus
Features
HDR10+, Always-on Display
Notch
Yes, Punch Hole
MEMORY
RAM
12 GB
Storage
256 GB
Storage Type
UFS 4.0
Card Slot
No
CONNECTIVITY
GPRS
Yes
EDGE
Yes
3G
Yes
4G
Yes
5G
Yes
VoLTE
Yes, Dual Stand-By
Vo5G
Yes
Wifi
Yes, with wifi-hotspot
Bluetooth
Yes, v5.3, A2DP, LE, aptX HD
USB
Yes, USB-C v3.1
USB Features
USB Tethering, USB on-the-go, USB Charging
EXTRA
GPS
Yes, with dual-band A-GPS, GLONASS, GALILEO, QZSS, BDS
Magic Eraser19, Motion Mode, Real Tone, Face Unblur, Panorama, Manual white balancing, Locked Folder, Night Sight, Top Shot, Portrait Mode, Portrait Light, Super Res Zoom, Motion autofocus, Frequent Faces, Dual exposure controls, Live HDR+
Video Recording
4K, 1080p
Flash
Yes, Dual LED
Front Camera
Punch Hole 50 MP f/2.2
Front Video Recording
4K, 1080p
TECHNICAL
OS
Android v14
Chipset
Google Tensor G4
CPU
Octa Core Processor
Java
No
Browser
Yes
MULTIMEDIA
Email
Yes
Music
Yes
Video
Yes
FM Radio
No
Document Reader
Yes
BATTERY
Type
Non-Removable Battery
Size
5000 mAh, Li-Po Battery
Fast Charging
Yes, 100W Fast Charging
Wireless Charging
Yes, 65W
Reverse Charging
Yes
FAQs
What are the new design features of the Google Pixel 9 Pro as seen in the renders?
The Google Pixel 9 Pro, as revealed in the latest 5K renders, will sport a 6.5-inch flat display, a centred punch-hole camera, and a sleek flat frame, giving it a modern and refined look.
What can we expect from the Pixel 9 Pro’s camera system?
The Pixel 9 Pro is set to include a triple camera setup featuring a standard wide sensor, a periscope telephoto sensor, and hints at variable aperture capabilities, as suggested by the renders.
How does the size of the Pixel 9 Pro compare to its predecessors?
The Pixel 9 Pro is measured at 162.7 x 76.6 x 8.5 mm in the new renders, indicating a slightly larger build compared to previous models, particularly accounting for the camera bump.
What significant changes does the Pixel 9 Pro bring in terms of design?
The Pixel 9 Pro’s design includes a refresh of the rear camera layout and the introduction of a new colour scheme, as well as a functional repositioning of the physical buttons and antennas.
When Will the Google Pixel 9 Release?
Buyers can anticipate the Made By Google 2024 launch to come in early October, with the products hitting store shelves a week after the official announcement.
Will There Be a Google Pixel 9 Pro?
Yes, the anticipation is that there will be a new update of the Pixel’s “Pro” lineup in 2024.
Mostly the Pro version is larger, has an upgraded display and at least one more enhanced rear camera.
Is Google Assistant Being Replaced by AI?
The Google Pixel 9 is rumored to introduce a new virtual assistant named “Pixie,” replacing the conventional Google Assistant.
Powered by Google’s Gemini AI model, which the company claims excels in language model benchmarks, Pixie aims to offer enhanced capabilities compared to Google Assistant.
How much will Google Pixel 9 cost?
With the Pixel 8 series, Google increased the price of both models by $100.
Before this the prices of the phones were the same for a few years.
Due to this reason it is not expected that the price will rise beyond what we’ve seen this year.
We are expecting the Google Pixel 9 to hit the $699 mark, while the bigger Google Pixel 9 Pro will probably be sold for $999.
This feature not only places the OnePlus 12 in a league of its own but also raises questions about how such an unprecedented level of brightness was achieved.
OnePlus 12 in a league of its own
The Breakthrough of 4,500 Nits
The Breakthrough of 4,500 Nits
The OnePlus 12’s peak brightness significantly overshadows its contemporaries, like the Google Pixel 8 Pro’s 2,400-nit display and Apple’s claim of up to 2,000 nits outdoor peak brightness.
This leap has piqued the interest of both tech enthusiasts and the industry at large and stirred discussions around the feasibility and practical utility of such a high brightness level.
Measuring Brightness in Smartphones
Measuring Brightness in Smartphones
Brightness in smartphones is typically gauged in two ways – typical and peak brightness.
For instance, even with dark mode enabled, the actual experienced brightness is considerably lower than what a single white pixel can theoretically reach on the display.
Real-World Brightness of OnePlus 12
Real-World Brightness of OnePlus 12
Independent tests, such as those conducted by PhoneArena, show the OnePlus 12 achieving a maximum brightness of around 1,120 nits on a fully white screen.
This figure, though lower than the advertised peak, aligns with realistic expectations and everyday usage scenarios.
OnePlus 12: Key Specs
OnePlus 12: Key Specs
Platform: Qualcomm Snapdragon 8 Gen 3 SoC
Memory: 24GB LPDDR5X RAM
Storage:1TB UFS 4.0 ROM
Display:6.8-inch 120Hz 2K Super Fluid AMOLED display
Battery: 5400 mAh dual-cell battery
Charging: 100W SUPERVOOC fast wired charging
Cameras: 50MP main camera, 64MP telephoto, 48MP ultra-wide
At the centre of this experience is a 2K 120Hz ProXDR display powered by BOE’s brand-new blue diamond pixel layout, which enables the OnePlus 12 to reach a peak brightness of 4,500 nits – the brightest-ever screen on a OnePlus smartphone – with the ability to deliver ultra-realistic, silky-smooth visuals for a premium viewing experience.
ProXDR further ensures that lossless images with high dynamic range and a rich color spectrum can be enjoyed in full detail on the phone’s stunning display.
This innovative display sets or matches 18 smartphone display performance records of DisplayMateA+.
It also receives Intelligent Eye Care certification by TÜV Rheinland thanks to its ability to effectively reduce blue light emission and intelligent color temperature adjustment in response to changing ambient conditions.
OnePlus 12 and 12R to come with ProXDR Display
Fitted with LTPO technology, the display can automatically switch between a refresh rate of 1Hz to 120Hz based on user preferences and specific usage scenarios while keeping power consumption comparatively low.
Dolby Vision is also supported to elevate the overall visual experience with ultra-vivid colors, crisp contrast, and intricate details.
For avid gamers seeking hyper-realistic and ultra-immersive mobile gaming experiences, the OnePlus 12 offers the perfect solution in the form of HyperRendering.
Built upon OnePlus’ in-house graphics algorithms and a dedicated Pixelworks X7 Independent Visual Processor, this groundbreaking visual quality enhancement technology empowers the OnePlus 12 to deliver super-resolution picture quality with remarkable efficiency, achieving 120Hz frame rate for all games through frame Interpolation technology2 while ensuring real-time HDR color calibration.
For enhanced touch accuracy, Aqua Touch can detect wet fingers and water droplets on the screen and compensate accordingly, significantly alleviating issues related to sweaty hands and mistouches during both intense gameplay and everyday use.
4,500 nits of peak brightness on the OnePlus 12 series
Complementing the high-quality visuals are immersive 3D sound spaces that add the finishing touch to the all-round entertainment experience.
When paired with the OnePlus Buds 3 or other OnePlus earbuds with spatial audioand in-app customization support, the OnePlus 12 delivers simultaneous playback of different audio content in multiple directions to create a flagship 3D Spatial Audio experience.
What is significant about the OnePlus 12’s 4,500 nits brightness?
The OnePlus 12’s display reaches a record-breaking 4,500 nits of peak brightness, surpassing most flagship smartphones in 2023, and setting a new industry benchmark.
How does OnePlus measure the brightness of the OnePlus 12?
OnePlus’s measurement of 4,500 nits peak brightness likely focuses on a low Average Picture Level (APL), concentrating maximum power on a single white pixel in HDR mode.
Is the OnePlus 12’s high brightness level practical for daily use?
While the OnePlus 12 boasts a high peak brightness, actual everyday usage shows a lower brightness level, more in line with typical smartphone use cases.
What does the OnePlus 12’s peak brightness mean for users?
The OnePlus 12’s peak brightness indicates superior display quality, especially for HDR content, although the real-world impact may vary based on user settings and applications.
How does OnePlus 12’s brightness compare with other flagship phones?
The OnePlus 12’s peak brightness far exceeds that of other 2023 flagship phones, offering a significant advancement in display technology.
What are the key features of the OnePlus 12’s display?
The OnePlus 12 comes with a 6.8-inch 120Hz 2K Super Fluid AMOLED display, featuring LTPO technology and an impressive peak brightness of 4500nits.
What design innovations are present in the OnePlus 12?
The OnePlus 12’s design is inspired by nature, particularly evident in its Flowy Emerald colorway.
The device also incorporates a new generation of ceramic glass technology with a matte finish and retains the iconic three-stage alert slider, now repositioned for improved antenna performance.
How does the OnePlus 12 ensure fast charging without overheating?
The OnePlus 12’s 5400mAh battery supports 100W SUPERVOOC fast charging, and the device stays cool thanks to its dual Cryo-velocity Cooling System.
Smooth Beyond Belief: OnePlus Debuts the OnePlus 12 . Details?
OnePlus officially launched its latest flagship smartphone, the OnePlus 12, at Pragati Maidan in New Delhi.
Representing the culmination of OnePlus’ decade-long pursuit for excellence and innovation, the OnePlus 12 boasts the Snapdragon® 8 Gen 3 Mobile Platform, the proprietary Trinity Engine, the 4th Gen Hasselblad Camera for Mobile, a new 2K 120Hz ProXDR display, 100W SUPERVOOC fast charging, 50W AIRVOOC wireless charging, and OnePlus’ iconic modern elegant design, delivering an unparalleled flagship experience that is incredibly fast and smooth.
“As we celebrate the tenth anniversary of OnePlus with our loyal users worldwide, we are thrilled to introduce the OnePlus 12 — an all-round flagship phone that embodies our decade-long leadership in technology,” said Pete Lau, Founder of OnePlus.
“With our ‘Never Settle’ mantra, OnePlus is dedicated to bringing innovative ideas to life and disrupting the mobile industry. With the OnePlus 12, we have created a true masterpiece, combining advanced technologies from OnePlus and our partners to make it one of the best flagship smartphones in the year 2024.”
How does OnePlus 12 give Long-lasting Fast and Smooth Experiences ?
The OnePlus 12 is designed to deliver an uncompromising performance. At the heart of the OnePlus 12 is Qualcomm’s latest Snapdragon® 8 Gen 3 mobile platform, an ultra-intelligent chip promising top-tier performance and power efficiency with up to 30% improved CPU performance and a 25% enhancement in GPU performance.
Empowered by the proprietary Trinity Engine and equipped with up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 ROM, the OnePlus 12 can keep applications readily available in the background for 72 hours1. In addition, OnePlus 12 is the first Snapdragon 8 Gen 3 device to be approved as Snapdragon Spaces™ Ready.
This will allow developers to bring their XR ideas to life and explore the full potential of head-worn AR.
The OnePlus 12 introduces an industry-leading Dual Cryo-velocity VC Cooling System, featuring a 3D capillary dissipation structure and a dual VC design with OnePlus’ largest-ever surface area covering 9,140 mm², revolutionizing the flow of the coolant to significantly reduce overheating.
Crafted using a unibody die-casting manufacturing process, the larger VC consistently absorbs heat from the smaller VC to accelerate the entire heat dissipation process, making the OnePlus 12 a versatile companion for activities such as marathon gaming sessions, pro-level video editing, and concurrent charging without risk of overheating.
With support for 100W SUPERVOOC Endurance Edition and a 5400mAh big battery, the OnePlus 12 reduces the time spent tethered to an outlet, allowing users to use the device more freely.
The OnePlus 12 takes only 26 minutes from 1% to 100% battery capacity courtesy of its 100W SUPERVOOC fast-charging function.
In North America, the OnePlus 12 charges with 80W SUPERVOOC Endurance Edition that can take only 30 minutes from 1% to 100% battery capacity. The long-awaited 50W AIRVOOC wireless charging also makes its debut in the OnePlus 12, providing a reliable alternative for those who prefer a cable-free lifestyle.
Harnessing the power of a twin-battery design with each cell charging at an impressive 25W, the 50W AIRVOOC outpaces even some of the most advanced wired charging solutions while offering unmatched efficiency.
As a result, the OnePlus 12 has proven its capability to run Genshin Impact at maximum settings, achieving an impressive and consistent frame rate of 57.4FPS3 (Frames Per Second) during a rigorous 3-hour testing session.
Furthermore, its exceptional battery performance enables it to sustain 5.5 hours of continuous video shooting at 1080p resolution, operating at 30Hz.
In addition, the all-round flagship experience on the OnePlus 12 is boosted further by powerful and stable wireless signal performance. The omnidirectional antenna design, with a total of 16 antennas, enables the OnePlus 12 to unleash the full potential of high-speed connectivity.
OnePlus 12 features Authentic Hasselblad Style Photography. Details?
The OnePlus 12 stands out as a photography master with a professional-grade camera system featuring flagship hardware and advanced image processing algorithms developed in collaboration with Hasselblad.
The phone takes the flagship-level triple camera system of the OnePlus 11 and brings it to the next level with an industry-first 50MP Sony’s LYT-808 wide-angle camera.
Featuring a large ƒ/1.6 aperture and 1/1.4-inch sensor size, the camera offers a greater depth of field while compensating for the loss of light to deliver crystal-clear images with vibrant colors and intricate details even in low-light environments.
Red glare and artefact reduction are also supported to help capture even more true-to-life images.
As the first OnePlus single-screen flagship to feature a best-in-class OV64B 3x periscope telephoto camera with 6x in-sensor zoom, the OnePlus 12 offers a 3x to 120x photographic zoom range that gives users the flexibility to capture spontaneous moments and highly expressive portraits from afar.
This unrivalled periscope telephoto lens not only ensures high image quality but also perfectly replicates natural lights and shadows.
With its 114° field of view in an impressive 48MP resolution, the OnePlus 12’s ultra-wide camera is more than just the icing on the cake, instead empowering users to capture a broader perspective on life that still retains the finest details.
OnePlus’ latest RAW HDR algorithm further enhances the phone’s ability to control light by understanding visual landscapes and harmonizing the interplay between highlights and shadows.
By rendering optimal brightness, balanced exposure, authentic color saturation, and seamless vignette control, the OnePlus 12 makes it possible to capture DSLR-like images that mirror reality with impeccable resolution and even greater precision.
The newly upgraded Hasselblad Portrait Mode simulates the nuances of bokeh and flare effects of Hasselblad’s classic lenses from 1x to 3x, adding additional visual angles while imparting a natural depth of field to create transitions between subject and background that are seamless beyond belief.
Does OnePlus 12 have a Modern Elegant Design?
The OnePlus 12 is a masterpiece in design that pays tribute to a decade of OnePlus’s daring spiring and bold attitude.
Drawing inspiration from the intricate craftsmanship of luxury watches, the phone inherits the timeless modern elegance of the OnePlus 11 5G while adopting a hollow-curved design that mirrors the precision found in the delicate inner workings of a finely polished timepiece.
The OnePlus 12 is available in two colorways — Flowy Emerald and Silky Black. Inspired by the breathtaking spectacle of the braided Dart River in New Zealand, where emerald ribbons pulsate with vibrant energy, Flowy Emerald captures the essence of natural wonders and employs state-of-the-art AG technology and a precision etching process to bring a premium texture with exquisite dynamism to the phone’s glass back cover.
What’s the Price & Availability of OnePlus 12?
The OnePlus 12 will be launched in two exciting variants, the 12/256GB option which will be priced at INR 64,999 and the 16/512GB option which will be priced at INR 69,999 will go on sale at 12:00 PM on 30th January.
The pre-booking for the OnePlus 12 starts from 8:45 PM on 23rd January. Customers can get a free trial of Google One & YouTube Premium on OnePlus 12. Find more details on OnePlus.in.
Customers can avail an instant bank discount of INR 2,000 with ICICI credit card and OneCard.
Customers can avail a special exchange bonus of up to INR 10,000 while purchasing the OnePlus 12.
Customers can also buy the OnePlus 12 with OnePlus Easy Upgrades and get 35% assured value at the end of the 24 months.
A special pre-booking offer is available for INR 1,999, where customers can pre-order the OnePlus 12 from 23rd January and also avail no cost EMI for 12 months.
The first 1,000 customers who order the OnePlus 12 are entitled to exclusive OnePlus Merchandise.
OnePlus 12 and users can link to RCC and avail a special coupon discount of INR 3,000 discount while purchasing the OnePlus Pad.
Customers can also avail of 50% off on the Accidental Damage Protection Plan, available on OnePlus.in, OnePlus Store App and OnePlus Experience Stores.
A month after the company first revealed the device in Chinese markets, the OnePlus 12’s Indian launch is likely to be the light that illuminates the company’s forward path to perhaps flagship dominance.
Let’s dive in a bit and look at what the OnePlus 12 has to offer.
“We are incredibly excited to introduce the OnePlus 12 series to disrupt the industry status quo,” said Pete Lau, Founder of OnePlus, Senior Vice President and Chief of Product at OPPO and OnePlus, “Representing our decade-long pursuit of excellence, the OnePlus 12 series has been meticulously created to deliver a lasting fast and smooth experience and it will be one of the best flagship series in the year 2024.”
OnePlus 12: Pricing and Availability
OnePlus 12: Pricing and Availability
The base model with 12GB RAM and 256GB storage is available at Rs 64,999.
For those needing more power and storage, the 16GB + 512GB variant is priced at Rs 69,999.
The OnePlus 12 is open for pre orders starting 23rd January and will officially go on sale starting from 30th Januay in the Indian market.
You can get upto Rs 2,000 as instant discount with certain bank credit cards.
OnePlus 12: Key Specs
OnePlus 12: Key Specs
Platform: Qualcomm Snapdragon 8 Gen 3 SoC
Memory: 24GB LPDDR5X RAM
Storage:1TB UFS 4.0 ROM
Display:6.8-inch 120Hz 2K Super Fluid AMOLED display
Battery: 5400mAh dual-cell battery
Charging: 100W SUPERVOOC fast wired charging
Cameras: 50MP main camera, 64MP telephoto, 48MP ultra-wide
Compared to the last generation of Qualcomm silicone, the handset boasts a 30% improvement in Kryo CPU speeds and a 25% increase in GPU speeds, coupled with a 10% overall improvement in power efficiency.
The device is equipped with LPDDR5X RAM and UFS 4.0 storage, enhanced by some software wizardry called RAM-Vitalization and ROM-Vitalization.
The OnePlus 12 introduces a 6.8-inch 120Hz 2K Super Fluid AMOLED display with LTPO technology.
That’s fine and we have seen it before.
What we haven’t, and we really shouldn’t without a pair of sunglasses, is the display’s jaw-dropping peak brightness of 4500nits.
Complimenting this is a robust 5400mAh duel-cell battery system, supporting 100W SUPERVOOC fast wired charging and 50W AIRVOOC wireless charging.
Talking about numbers, as OnePlus so often does, the phone can be fully charged in just 26 minutes with wired charging and 55 minutes wirelessly.
But won’t the device heat up too fast, you ask?
Well OnePlus has a dual Cryo-velocity Cooling System that ensures the device remains cool
OnePlus says that the phone’s design philosophy mirrors the “unbounded beauty of nature”, evident in the Flowy Emerald colourway, which is inspired by the “braided channels of the Dart River”.
Whatever that means.
The phone also features a new generation of ceramic glass technology coated with a matte finish.
Thankfully the OnePlus 12 retains the iconic three-stage alert slider, now repositioned to the left side to accommodate a new integrated antenna and Alert Slider solution.
This change enhances the device’s antenna performance, especially beneficial for gaming enthusiasts.
What is the starting price of the OnePlus 12 in India?
The OnePlus 12 starts at Rs 64,999 for the 12GB RAM and 256GB storage variant in India, offering a range of models up to 24GB RAM.
What are the key features of the OnePlus 12’s display?
The OnePlus 12 comes with a 6.8-inch 120Hz 2K Super Fluid AMOLED display, featuring LTPO technology and an impressive peak brightness of 4500nits.
What design innovations are present in the OnePlus 12?
The OnePlus 12’s design is inspired by nature, particularly evident in its Flowy Emerald colorway. The device also incorporates a new generation of ceramic glass technology with a matte finish and retains the iconic three-stage alert slider, now repositioned for improved antenna performance.
How does the OnePlus 12 ensure fast charging without overheating?
The OnePlus 12’s 5400mAh battery supports 100W SUPERVOOC fast charging, and the device stays cool thanks to its dual Cryo-velocity Cooling System.
What unique design elements does the OnePlus 12 offer?
The OnePlus 12 showcases a unique “Flowy Emerald” colorway, inspired by natural landscapes, and features a new generation of ceramic glass with a matte finish.
Can you describe the camera capabilities of the OnePlus 12?
The OnePlus 12 comes equipped with a 4th Gen Hasselblad Camera for Mobile, featuring a triple camera system.
This includes a LYT808 50MP main camera, a 64MP OV64B 3X periscope telephoto camera, and a 48MP ultra-wide camera, alongside a 32MP front selfie shooter
It’s neatly placed at the top, encased in protective packaging to ensure it arrives in pristine condition.
Beneath the phone, a sleek sleeve holds essential accessories.
This includes a durable black silicone case, providing immediate protection for your new device.
OnePlus 12 Unboxing Video
Alongside the case, you’ll find the necessary paperwork, including quick start guides and warranty information, ensuring you have all the details about your device and its features.
A handy SIM ejector toolkit is also included, making it easy to get your phone up and running with your current SIM card.
A notable change is its new “Flowy Emerald” colour variant, which presents a dynamic, fluid-like pattern that shifts from a green hue to light blue when tilted.
Apart from that the design is as robust as it gets with the circular camera hump positioned in the corner just like its predecessor.
I did feel the OnePlus 12 to be slightly heavier than expected, weighing in at 220 grams, but more on that in the full review of the device.
Now moving on to the viewing experience, despite its larger 6.8-inch display and increased dimensions, the device manages to feel smaller thanks to its curved back, enhancing the ergonomic experience.
I do like the 2800nits of peak brightness on offer and the 2K 120Hz refresh rate and ProXDR functionality in my initial viewing.
In terms of durability, the OnePlus 12has improved its resistance to elements with an IP65 rating, signifying protection against dust and strong jets of water.
The device’s display is protected byCorning Gorilla Glass Victus 2 and comes pre-applied with a basic screen protector.
I will, of course, be testing the device more thoroughly in my full review.
Battery capacity has seen a minor increase to 5,400mAh from 5,000mAhlast time around and the phone does support 100W wired SUPERVOOC S charging, which is expected to be very fast.
Additionally, it reintroduces 50W wireless charging, a feature missing from its predecessor.
Another interesting feature is the inclusion of an IR blaster, which is uncommon in OnePlus devices.
OnePlus has also focused on improving the haptic feedback by introducing a new Bionic Vibration Motor Turbo.
OnePlus 12 Verdict
OnePlus 12 Verdict
Overall, the OnePlus 12 is shaping up to be an exciting addition to the Android flagship market, offering a blend of innovative features, solid performance, and a distinctive design.
For more details regarding the device, stay tuned to our website as we push out a full and comprehensive review for the same.
The OnePlus 12 impresses with its 50MP Sony main camera, Snapdragon 8 Gen 3 chipset, and a robust 5,400mAh battery with 100W SUPERVOOC S charging, marking a significant upgrade in performance and efficiency.
How does the camera system of the OnePlus 12 compare to its predecessors?
The OnePlus 12’s camera system, featuring a new 50MP main sensor and enhanced low-light performance, shows a notable improvement over previous models, promising high-quality photography and videography.
What improvements in design and durability are seen in the OnePlus 12?
The OnePlus 12 introduces the “Flowy Emerald” color variant and improved durability with an IP65 rating for dust and water resistance, and Gorilla Glass Victus 2 for screen protection.
How does the OnePlus 12 perform in terms of gaming and software experience?
With the Snapdragon 8 Gen 3 chipset and up to 24GB RAM, the OnePlus 12 offers a seamless gaming experience, complemented by OnePlus’s Oxygen OS known for its customizability.
Is the OnePlus 12 a good buy for its price?
Given its high-end features, strong performance, and competitive pricing, the OnePlus 12 stands as an attractive option in the Android flagship market.
When and where can I watch the OnePlus 12 India launch event?
The OnePlus 12 launch event is scheduled for January 23 at 7:30 PM IST, live-streamed on the company’s YouTube channel, Facebook, and X (formerly Twitter), and the official OnePlus website.
What are the expected prices for the OnePlus 12 and 12R in India?
The OnePlus 12 is rumoured to start at Rs 64,999 for the 12GB RAM version and Rs 69,999 for the 16GB RAM model. The OnePlus 12R might begin at Rs 39,999.
What are some standout features of the OnePlus 12?
The OnePlus 12 is known for its Snapdragon 8 Gen 3 processor, 5400mAh battery with 100W charging, 2K 120Hz ProXDR display, and the 4th Gen Hasselblad Camera.
Where will the OnePlus 12 be available for purchase in India?
The new OnePlus devices, including the Buds 3, will be available on Amazon India and the official OnePlus India website.
How to Watch the OnePlus 12 Launch Event?
OnePlus will be live-streaming the event on its YouTube channel, starting at 19:30 IST, January 23, 2024.
You can also register on the OnePlus Smooth Beyond Belief Launch Event page to stay on top of the latest news and announcements.
What are the leaked prices for the OnePlus 12 in India?
The OnePlus 12 is rumored to start at Rs 64,999 for the 12GB RAM and 256GB storage model, with the higher-end 16GB RAM and 512GB storage variant priced at Rs 69,999.
How does the OnePlus 12’s pricing compare to its predecessor?
The leaked prices show a notable increase from the OnePlus 11, which was launched at lower price points – Rs 56,999 for the 8/128GB model and Rs 61,999 for the 16/256GB variant.
When will the OnePlus 12 be available for purchase?
Sales for the OnePlus 12 are tipped to start on January 30th in India, just a week after its anticipated launch.
Is there a more budget-friendly option in the OnePlus 12 series?
The OnePlus 12R, a more affordable variant in the series, is expected to be available from February, offering consumers a cost-effective alternative.
What does the OnePlus and Pixelworks partnership bring to the OnePlus 12?
The collaboration between OnePlus and Pixelworks introduces the Pixelworks X7 Independent Visual Processor into the OnePlus 12.
This integration is set to significantly enhance the device’s graphics and visual performance, particularly in gaming, with features like 2K super-resolution and 120fps motion quality.
How will the Pixelworks X7 Processor improve the gaming experience on the OnePlus 12?
The Pixelworks X7 Processor in the OnePlus 12 is designed to amplify the gaming experience with its HyperRendering technology.
This will lead to smoother graphics, better color accuracy, and reduced latency, making games more immersive and visually stunning.
What are the technical benefits of the Pixelworks X7 Processor in OnePlus 12?
The OnePlus 12, with the Pixelworks X7 Processor, offers advanced technical benefits like ultra-low 10ms latency, real-time color calibration, and smooth motion quality at 120fps. These features contribute to a superior visual experience on the mobile device.
Are there any other significant features of the OnePlus 12 apart from the Pixelworks integration?
Beyond the Pixelworks partnership, the OnePlus 12 boasts a Qualcomm Snapdragon 8 Gen 3 chipset, up to 24GB RAM and 1TB storage options, Hasselblad cameras with triple lens setup, and supports 50W AIRVOOC wireless charging alongside a 5400mAh battery with 100W wired fast charging.
What are the key specifications of the OnePlus 12 as revealed on Amazon?
The OnePlus 12 is set to include the Qualcomm Snapdragon 8 Gen 3 chipset, 12GB of RAM, and 256GB of storage.
A higher-end variant with 24GB RAM and 1TB storage is also expected. The device will feature 4th-generation Hasselblad cameras, including a 50MP primary camera with OIS, a 64MP telephoto lens, and a 48MP ultrawide lens.
How does the OnePlus 12R differ from the OnePlus 12?
The OnePlus 12R is expected to be equipped with the Snapdragon 8 Gen 2 chipset and a 6.7-inch AMOLED display with a 1.5K resolution.
It will also have a triple-camera setup, but with a 50MP primary sensor and a 5,500mAh battery, the largest in a OnePlus phone to date.
What are the charging capabilities of the OnePlus 12?
The OnePlus 12 will support 50W AIRVOOC wireless charging and 100W wired fast charging, ensuring rapid battery replenishment and extended usage.
What is the expected pricing of the OnePlus 12 and 12R in India?
The OnePlus 12 is anticipated to be priced around Rs 60,000, based on its pricing in China and the upgrades it offers over the OnePlus 11. The OnePlus 12R, with slightly lower specs, is expected to be priced around Rs 50,000 or less.
What is unique about the Pale Green colour of the OnePlus 12?
The Pale Green colour for the OnePlus 12 represents a continuation of OnePlus’s tradition of offering a green shade in its flagship lineup.
For the OnePlus 12, this green has been revamped, providing a fresh and distinctive appearance that aligns with the brand’s recognizable aesthetic.
How does the Rock Black variant of the OnePlus 12 stand out?
The Rock Black colour of the OnePlus 12 is characterized by its matte frosted finish. This choice not only enhances the phone’s visual appeal but also serves a practical purpose by reducing fingerprint smudges.
The black variant integrates seamlessly with the phone’s large camera island, offering a polished and premium feel.
What are the key features of the OnePlus 12’s display and battery?
The OnePlus 12 features a 6.8-inch 120Hz 2K Super Fluid AMOLED display with a peak brightness of 4500nits.
It’s powered by a 5400 mAh dual-cell battery, supporting 100W SUPERVOOC fast wired charging and 50W AIRVOOC wireless charging, capable of fully charging the phone in 26 minutes (wired) and 55 minutes (wireless).
Can you describe the camera capabilities of the OnePlus 12?
The OnePlus 12 comes equipped with a 4th Gen Hasselblad Camera for Mobile, featuring a triple camera system.
This includes a LYT808 50MP main camera, a 64MP OV64B 3X periscope telephoto camera, and a 48MP ultra-wide camera, alongside a 32MP front selfie shooter.
What design innovations are present in the OnePlus 12?
The OnePlus 12’s design is inspired by nature, particularly evident in its Flowy Emerald colorway.
The device also incorporates a new generation of ceramic glass technology with a matte finish and retains the iconic three-stage alert slider, now repositioned for improved antenna performance.
* Lenovo Legion 9i runs on Windows 11 Home. * Lenovo has provided a maximum 2TB of SSD M.2 storage on Legion 9. * The Lenovo Legion 9i carries a 1080p webcam.
Lenovo, today announced the launch of the first 16-inch gaming laptop in Lenovo Legion’s ecosystem – Legion 9i in India, with a self-contained liquid-cooling system and a forged carbon A-cover.
This AI-tuned laptop forges the future and is designed for gamers and creators, with heavy graphic workflow requirements who need a full development studio in their bag.
The Lenovo Legion 9i strikes the perfect balance between uncompromising power and intelligent efficiency.
Armed with a 13th Gen Intel® Core™ i9-13980HX processor, up to an NVIDIA® GeForce RTX™ 4090 Laptop GPU, and 32GB of overclocked 6400Mhz DDR5 Dual Channel RAM, it’s packed with remarkable processing hardware that can tackle any task with ease.
Lenovo Legion 9i with 16″ 3.2K Mini-LED 165Hz display
Ashish Sikka, Director, Category and Strategy, Lenovo India, said, “The launch of Legion 9i marks the pinnacle of gaming laptop innovation for Lenovo, where cutting-edge tech meets masterful design to forge the future of gaming.
It is the first laptop in the Lenovo Legion ecosystem with an integrated liquid-cooling system boosted by Lenovo’s proprietary second-generation LA 2 AI chip. While the forged carbon A-cover adds to the laptop’s ‘unique aesthetics’, it also means a lighter laptop for pro gamers and creators who demand nothing but the best.”
Legion9i is a powerful device with advanced cooling and software optimizations.
It also runs cool and quiet, letting users’ game for hours without breaking a sweat.
This integrated liquid cooling, co-engineered with Cooler Master, tackles scorching VRAM under extreme gaming loads, kicking in at 84°C for instant chill.
This cooling powerhouse teams up with an AI-tuned triple-fan air system boasting 6,333 individual vents, keeping all components ice-cool even during intense gaming and content creation marathons.
A featherweight at around 2.56kg, thanks to innovative and unique forged carbon chip patterned A-cover.
The laptop’s extra power is brought to life on an up to Lenovo PureSight 3.2K Mini-LED display panel, stretching across a 94% screen-to-body ratio for an immersive experience that blurs the lines between reality and game worlds.
The display features variable refresh rates up to 165Hz, with vibrant DCI-P3 and sRGB color fidelity with the pre-installed X-Rite software, meticulously tuned for both gamers and creators.
Immersion is a key factor of the Lenovo Legion 9i ’s approach to its powerful luxury.
Lenovo Legion 9i Features
The Lenovo LA-2 AI chip orchestrates the ultimate experience, auto-adjusting power for peak FPS through its Smart FPS feature, while synchronizing Legion Spectrum RGB throughout, from the keyboard’s per-key TrueStrike illumination to the pulsating Legion wordmark on top-cover, matching the on-screen action.
Furthermore, Tobii Horizon software provides gearless head tracking that gives players an extra level of immersion, and the colossal 99.99Whr battery fuels longer gaming sessions.
With Nahimic by SteelSeries 3D, players can get an extra edge in games through immersive 3D audio.
Like other Legion and LOQ laptops, the Legion 9i also comes with Windows 11 as well as 3 months access to Xbox Game Pass Ultimate and Legion Arena that consolidates games from multiple platforms and acts like a ‘gaming hub’.
Optional Lenovo Premium Care support is also available for people who want access to advanced technical support with at-your-doorstep support and preventative PC health check.
Tailored to You: Personalize as Per your Requirements
Tailored to You: Personalize as Per your Requirements
Lenovo continues to offer the ‘Custom to Order’ (CTO) option with the new Lenovo LOQ lineup, which permits customers to tailor the features as per their requirements and build up the base model setup to a dynamic machine for a phenomenal experience.
The CTO option is exclusively available on Lenovo.com, and the customized device will be delivered to customers within 25 days of purchase.
Lenovo Legion 9i Pricing and Availability
Lenovo Legion 9i Pricing and Availability
The Lenovo Legion 9i is launched at a starting price of INR 449,990 and is now available for purchase from Lenovo.com, Lenovo Exclusive Stores, leading ecom websites, and other offline retail stores.
Lenovo Legion 9i Specifications
Lenovo Legion 9i Specifications
The Lenovo Legion 9i runs on Windows 11 Home.
It features a 16-inch 3.2K(2,000×3,200 pixels) Mini LED display with a variable refresh rate of up to 165Hz, 3ms response time, and 1200nits of peak brightness.
The display comes with Dolby Vision, is claimed to deliver 100 percent coverage of the DCI-P3 colour gamut, and has DisplayHDR 1000 certification.
There is also up to 64GB DDR5 RAM that has 5,600MHz frequency.
Lenovo has provided a maximum 2TB of SSD M.2 storage on the Lenovo Legion 9i.
The laptop includes a full-size keyboard with RGB lighting.
Further, there are dual Harman Super Linear speaker units with 2W audio output each.
The Lenovo Legion 9i carries a 1080p webcam with an electronic e-shutter. The machine is pre-loaded with the self-contained liquid cooling system co-engineered with Cooler Master.
It includes an AI-tuned triple-fan air system with 6,333 individual vents for thermal management.
Further, there is a dedicated Lenovo LA-2 AI chip.
Connectivity options on the Lenovo Legion 9i laptop include Wi-Fi 6E, Bluetooth 5.1, two Thunderbolt 4 ports, a USB Type-A port, RJ45 Ethernet, and an HDMI port.
Lenovohas packed a 99.99 Whr battery paired with Rapid Charge technology on the laptop.
The fast charging technology is claimed to fill the battery from 0 percent to 70 percent in 30 minutes.
It measures 357.7×277.7×18.9mm and weighs 2.5 kilograms.
Summary of features
Product Series
Legion
MTM
83AG0044IN
Series
Legion 9 16IRX8
Processor
i9 13980HX
Graphics
NIVIDIA RTX 4090_16GB_G6_256B
Memory
32GB
Storage
1TB SSD
Camera
FHD CAMERA W/DUAL MIC
Battery
4CELL 99.9WH
Special Features
Integrated Liquid Cooling
Dedicated AI Chip
Forged Carbon Body
Display
16_3.2K_MLED1200N_165HDR_ADBP3
Keyboard
Per Key RGB Keyboard
Colors
CARBON_BLACK
Price
449990
Faqs
What is the price & availability of Lenovo Legion 9i ?
The Lenovo Legion 9i is launched at a starting price of INR 449,990 and is now available for purchase from Lenovo.com, Lenovo Exclusive Stores, leading ecom websites, and other offline retail stores.
How can you personalise Lenovo Legion 9i as per your requirements?
Lenovo continues to offer the ‘Custom to Order’ (CTO) option with the new Lenovo LOQ lineup, which permits customers to tailor the features as per their requirements and build up the base model setup to a dynamic machine for a phenomenal experience.
The CTO option is exclusively available on Lenovo.com, and the customized device will be delivered to customers within 25 days of purchase.
How is the design & display of Lenovo Legion 9i?
The laptop’s extra power is brought to life on an up to Lenovo PureSight 3.2K Mini-LED display panel, stretching across a 94% screen-to-body ratio for an immersive experience that blurs the lines between reality and game worlds.
The display features variable refresh rates up to 165Hz, with vibrant DCI-P3 and sRGB color fidelity with the pre-installed X-Rite software, meticulously tuned for both gamers and creators.
How does Lenovo Legion 9i strike a balance between power & efficiency?
The Lenovo Legion 9i strikes the perfect balance between uncompromising power and intelligent efficiency.
Armed with a 13th Gen Intel® Core™ i9-13980HX processor, up to an NVIDIA® GeForce RTX™ 4090 Laptop GPU, and 32GB of overclocked 6400Mhz DDR5 Dual Channel RAM, it’s packed with remarkable processing hardware that can tackle any task with ease.
Legion9i is a powerful device with advanced cooling and software optimizations.
It also runs cool and quiet, letting users’ game for hours without breaking a sweat.
The Legion 9i (16”) redefines laptop performance with the Legion Coldfront system; first of its kind on a 16” gaming laptop with up to maximum 230W TDP.
This integrated liquid cooling, co-engineered with Cooler Master, tackles scorching VRAM under extreme gaming loads, kicking in at 84°C for instant chill.
This cooling powerhouse teams up with an AI-tuned triple-fan air system boasting 6,333 individual vents, keeping all components ice-cool even during intense gaming and content creation marathons.
A featherweight at around 2.56kg, thanks to innovative and unique forged carbon chip patterned A-cover.
* Samsung BKC will showcase a strong mix of Samsung’s top-of-the-line and latest premium products across categories and its connected multi-device ecosystem.
* Customers will be able to experience and pre book the latest Galaxy S24 series at Samsung BKC, starting January 23.
Samsung, today inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza mall, the recently inaugurated ultra-luxury precinct for retail, leisure and dining in Mumbai, strengthening its commitment to India.
Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in Mumbai’s central business hub of Bandra Kurla Complex and will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios.
This new store showcases Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
Samsung BKC Lifestyle Experience Store Opens Doors at Jio World Plaza
As the first Samsung O2O store in the country, Samsung BKC will re-imagine the retail shopping experience and unlock new possibilities for our customers by bringing the best of both online and offline worlds.
Through this retail innovation, Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff.
Moreover, these products can be delivered not just in Mumbai but anywhere in the country.
Customers will be able to experience and pre book the latest Galaxy S24 series at Samsung BKC
In addition, customers in Mumbai also have the option to buy online from Samsung.com/in and take advantage of store proximity to pick up their products from Samsung BKC within two hours.
As it opens for customers, Samsung BKC will redefine flagship experience for customers with the latest Galaxy S24 series.
The store will offer not only Galaxy S24 special edition colour options but also free first-of-its-kind gen AI enabled personalization of their latest Galaxy AI smartphone.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.
“Samsung BKC will also organize Learn @ Samsung workshops, bringing together Samsung’s innovations with people’s passions,” he said.
Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them.
These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.
The Eight Lifestyle Zones
The Eight Lifestyle Zones
Hobby Room –Customers can enjoy an exhilarating and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
Home Office – This zone features a cutting-edge home office setup using big screens and smart monitors.
Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’.
Customers can also experience next level productivity by seamlessly working across multiple screens including our monitors, tablets, laptops and smartphones.
Samsung BKC is a playground to experience Galaxy AI
Home Atelier – Here, customers can experience howSamsung technologycan essentially transform your home to an art gallery or even a yoga studio.
Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.
Home Café – In this zone, customers can take a look at our bespoke refrigerators and vacuum cleaners.
The colour of the bespoke refrigerators can be tailored to match the home’s colour scheme.
Connected Kitchen – Here, a professional Chef operates the kitchen and cooks healthy food, real-time.
Customers experience the amazing 110-inch MicroLED TV
The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists based on what’s inside the refrigerator.
In this zone, customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management.
Intelligent Closet – This zone showcases our top of the line AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone.
This zone also talks to customers about home energy management, giving them insights about their homes and the energy consumption level of each of their appliances, using SmartThings AI Energy Mode.
Bring together all the experiences across the eight zones
Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything from the curtains, lights, sound bar to even the air conditioner to transform the room into a movie theatre.
To bring together all the experiences across the eight zones, Samsung BKC will also host a various events and workshops around consumer passion points such as digital art, photography, videography, fitness, and baking, cooking, music, among others as part of its Learn @ Samsung programme.
This programme will run through the year with influencers, content creators and other experts who will help customers at the store learn more about Samsung productsand its expansive connected devices ecosystem through great experiences and DIY opportunities around their passion points.
Samsung To Launch New Flagship Store In BKC Mumbai
For the Gen Z and millennial customers who love customizing their products, the store will offer unique personalization and customisation options for mobile as well as consumer electronics products.
At the Creator’s Workshop, customers can customize their smartphone covers on their own.
They will also be able to accessorize their purchases like adding one’s initials with crystals on their phone covers and adding fun charms to theirGalaxy Watches.
At the Home Café zone, customers can customize the door colour of their bespoke refrigerators to match the colour scheme in their homes.
The premium customers visiting the store will also have the opportunity to preview global products that are yet to be launched in India.
Samsung BKC Products
To create a longstanding relationship with customers, the store also features an integrated service centre where they can take online and offline appointments & request pickup for service of their device.
The store will also offer our customers same day repair of Galaxy devices & remote assistance.
Samsung BKC customers, purchasing two or more SmartThings enabled products will be offered a free SmartThings set up along with product installation through our visiting service engineers.
Customers coming into the store will get assured gifts including up to 2% loyalty points on purchase of select Samsung products and up to 20% off on select models of television and monitors, up to 5% additional cashback on refrigerators and washing machine and Galaxy Buds FE at INR 2999 on purchase of select Galaxy devices.
In addition to this, Samsung BKC will also offer special benefits for corporate customers.
Faqs
What is the location of Samsung BKC Store ?
Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in Mumbai’s central business hub of Bandra Kurla Complex and will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios.
This new store showcases Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
What are the 8 lifestyle zones in Samsung BKC Store?
Hobby Room – Customers can enjoy an exhilarating and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
Home Office – This zone features a cutting-edge home office setup using big screens and smart monitors. Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’.
Customers can also experience next level productivity by seamlessly working across multiple screens including our monitors, tablets, laptops and smartphones.
Home Atelier – Here, customers can experience how Samsung technology can essentially transform your home to an art gallery or even a yoga studio.
It showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.
Home Café – In this zone, customers can take a look at our bespoke refrigerators and vacuum cleaners. The colour of the bespoke refrigerators can be tailored to match the home’s colour scheme.
Connected Kitchen – Here, a professional Chef operates the kitchen and cooks healthy food, real-time.
The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists based on what’s inside the refrigerator.
In this zone, customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management.
Intelligent Closet – This zone showcases our top of the line AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone.
This zone also talks to customers about home energy management, giving them insights about their homes and the energy consumption level of each of their appliances, using SmartThings AI Energy Mode.
Private Cinema – This is another demonstration of the connected device experience that Samsung offers.
Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything from the curtains, lights, sound bar to even the air conditioner to transform the room into a movie theatre.
Mobile Zone – This is centre of the store that will showcase Samsung’s flagship Galaxy devices – Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.
What are the launch offers for customers who visit the store ?
Customers coming into the store will get assured gifts including up to 2% loyalty points on purchase of select Samsung products and up to 20% off on select models of television and monitors, up to 5% additional cashback on refrigerators and washing machine and Galaxy Buds FE at INR 2999 on purchase of select Galaxy devices.
In addition to this, Samsung BKC will also offer special benefits for corporate customers.
