Highlights

• Galaxy S24 Ultra features a ground-breaking 75% glare reduction display.
• Overlooked anti-glare feature outshines traditional durability focus.
• Public shows keen interest in the new display’s anti-glare capabilities.
• Samsung missed highlighting this key innovation at the Unpacked event.

Samsung’s Missed Opportunity on Galaxy S24 Ultra’s Game-Changing Anti-Glare Display Feature Leaves Tech Enthusiasts Disgruntled.

The Galaxy Unpacked event on January 17 could be considered a testament to Samsung’s mastery in orchestrating high-tech showcases, characterised by impeccable lighting, fluent presentations, and a well-orchestrated rhythm.

However, amidst this symphony of technological display, Samsung inadvertently downplayed a significant breakthrough – the revolutionary anti-glare properties of the Galaxy S24 Ultra’s display, overshadowed by the more traditional features of durability and scratch resistance.

Gorilla Glass Armor on Galaxy S24 Ultra Overlooked

In my media briefing with Samsung, they mentioned the coating on the S24 Ultra (right) reduced glare by 75%…it’s pretty evident here compared to the S23 Ultra (left) pic.twitter.com/CNPv8rPdEu

— Daniel Scuteri | Tech with Benefits (@daniel_scuteri) January 18, 2024

While the event meticulously highlighted the robustness and scratch resistance of the new Gorilla Glass Armor, it glossed over its most impressive feature: the extraordinary anti-glare properties.

This innovation marks a significant leap from the Galaxy S23 Ultra, with the new display reducing reflection by up to 75%, a feature lauded by users and tech enthusiasts on various social platforms.

Comparative Advantage Lost in Presentation

pic.twitter.com/wxXXOTxtyj

— Ahmed Qwaider (@AhmedQwaider888) January 21, 2024

The real missed opportunity was the absence of a direct, side-by-side comparison with the previous year’s flagship, the Galaxy S23 Ultra.

We feel that such a demonstration would have vividly showcased the stark difference in glare reduction and display clarity.

User-generated comparisons on platforms like Twitter have filled this gap, highlighting what Samsung’s presentation could have significantly capitalized on.

Public Reaction and the Need for Focused Marketing

I have a question for @SamsungMobile @corninggorilla , whether the anti-reflective effect of the Corning Gorilla Armor Glass on the S24 Ultra will disappear over time. If not, that would be great. pic.twitter.com/Vpp6uUiutr

— ICE UNIVERSE (@UniverseIce) January 22, 2024

The reaction from the public and online communities suggests a significant interest in the anti-glare feature, often overshadowed by more traditional smartphone attributes.

From what we can find on X (formerly Twitter), comments from users and tech enthusiasts indicate a general consensus: Samsung missed a critical marketing opportunity.

In a market where display quality is a paramount concern, focusing on durability alone, while essential, does not sufficiently emphasize the user experience enhancements brought by the new display technology.

So What Did We Learn?

The Galaxy S24 Ultra undoubtedly sets a new standard in smartphone display technology, but Samsung’s presentation strategy at the Unpacked event did not do justice to this innovation.

As the tech community continues to marvel at the anti-glare capabilities of the new device, it serves as a reminder for tech giants: sometimes, the most impactful features are not the most apparent ones and deserve the spotlight in marketing narratives.

Samsung Galaxy S24 Ultra Creates New Standards of Durability and Visual Clarity With CorningR GorillaR Armor

Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) announced that Galaxy S24 Ultra devices will feature Corning’s new Corning® Gorilla® Armor cover material.

Gorilla Armor offers an unparalleled combination of durability and visual clarity, delivering a richer display in sunlight and greater protection against damage caused by daily wear.

“Corning’s Gorilla® Glass, together with the Galaxy S series, have driven innovation and made significant progress towards achieving greater durability,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team, Mobile eXperience Business at Samsung Electronics. “This partnership has made it possible for people to use our products with confidence and peace of mind.”

Corning® Gorilla® Armor is a different kind of smartphone cover material.

Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to 75%, which enhances display readability and minimizes screen reflections in almost any environment.

Corning’s new cover material optimizes durability on the Galaxy S24 Ultra.

In Corning lab tests, Gorilla Armor demonstrated superior durability when compared against competitive aluminosilicate cover glasses.

To measure its exceptional scratch resistance, Corning created a new lab test — the “Scratch Bot” — to replicate micro scratches caused by day-to-day wear.

On this rigorous test, Gorilla Armor showed no visible scratches and demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.

Gorilla Armor contains an average of 25% pre-consumer recycled content, as validated by UL Solutions in accordance with UL2809-2 Environmental Claim Validation Procedure (ECVP) for Recycled Content.

“Gorilla Armor brings Corning’s research and engineering prowess together with Samsung’s consumer-centric design and focus on user experience,” said David Velasquez, vice president and general manager, Corning® Gorilla® Glass.

“This latest innovation simultaneously addresses both the need for durability and our increasing need for better optics – bringing the mobile phone experience of the future into the present.”

The launch of Galaxy S24 Ultra phones with Gorilla Armor follows a celebratory year for Samsung and Corning.

Last year marked 50 years of industry-leading partnership for the companies.

Samsung and Corning first partnered in 1973 to make televisions more accessible to consumers in Korea.

This same spirit of collaboration has been carried through half a century.

Corning® Gorilla® Glass has been featured on countless Samsung devices, from some of the earliest Galaxy smartphones to the most recent, including the Galaxy S23 Series, Galaxy Z Fold5, and Galaxy Z Flip5, which all use Corning® Gorilla® Glass Victus® 2.

The launch of Galaxy S24 Ultra devices with Gorilla Armor continues this longstanding relationship dedicated to creating world class innovations vital to the mobile consumer electronics industry.

SAMSUNG GALAXY S24 ULTRA SPECIFICATIONS

Key Specs

General

Performance

Display

Design

Camera

Battery

Storage

Network & Connectivity

Multimedia

Sensors

FAQs

What is unique about the Galaxy S24 Ultra’s display?

The Galaxy S24 Ultra boasts an innovative display with a 75% reduction in glare, setting it apart from its predecessor and other smartphones on the market.

How did Samsung present this feature at the Unpacked event?

During the Unpacked event, Samsung focused more on the durability aspects of the Galaxy S24 Ultra, such as scratch resistance, and underemphasized its advanced anti-glare properties.

Why is the anti-glare feature important for users?

The anti-glare feature significantly enhances the viewing experience, especially in bright environments, making it a highly desirable attribute for smartphone users.

Has the public reacted to the Galaxy S24 Ultra’s anti-glare display?

Yes, there’s been a positive reaction from the public and tech communities, especially on social platforms, highlighting the value and impact of the anti-glare feature.

How does Samsung Galaxy S24 Series Give Creative Freedom ?

Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom.

The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in.

Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, is 60% bigger, helping capture more light in dim conditions.

Wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation help reduce blur. Both front and rear cameras are equipped with Dedicated ISP Block for noise reduction.

Galaxy AI editing tools on Galaxy S24 series enable simple edits like erase, re-compose, and remaster.

Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo, while Generative Edit can fill in parts of an image background with generative AI. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata.

The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed.

How does Samsung Galaxy S24 Ultra give an Intelligent & Powerful Experience?

Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing.

In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates improve performance efficiency.

Galaxy S24 Ultra comes a1.9 times larger vapor chamber, improving device surface temperature while also maximizing sustained performance power.

Ray tracing enables life-like visuals with superior shadow and reflection effect. Galaxy S24 reaches 2600nit peak brightness, making it the brightest Galaxy smartphone ever.

Corning® Gorilla® Armor on the Galaxy S24 Ultra is optically enhanced for superior durability.

It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.

Galaxy S24+ comes with a 6.7-inch and Galaxy S24 has a 6.2-inch display. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip.

On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame.

How does Galaxy S24 Series give Advanced Security & Privacy ?

Galaxy S24 is secured by Samsung Knox for safeguarding critical information and protection against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings, which can disable online processing of data for AI features.

Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.

Sustainability

Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.

For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements. Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU).

What is Galaxy S24 Series Live Commerce Offer ?

Customers pre-booking Galaxy S24 Series during “Samsung Live” event starting 12 pm on January 18 will get additional exclusive gift of a Wireless Charger Duo worth INR 4999.

The URL to pre-book the devices during live commerce are .

What is price & availability of Samsung Galaxy S24 Series with its Pre- booking offers ?

Pre-book for Galaxy S24 series starts from January 18 across all leading online and offline retail stores.

Consumers can also pre-book on Samsung Live at starting today.

Consumers buying Galaxy S24 Ultra through samsung.com will get the option of choosing from three exclusive colours – Titanium Blue, Titanium Green & Titanium Orange.

Those buying Galaxy S24 and S24 Plus from samsung.com will get the option of two exclusive colour – Sapphire Blue & Jade Green.

Customers pre-booking Galaxy S24 Ultra & Galaxy S24+ will get benefits worth INR 22,000 and those pre-booking Galaxy S24 will get benefits worth INR 15,000.

Google’s Gemini Pro and Imagen 2 to deploy in producing new text, voice, and image features on the new Samsung Galaxy S24 series. Details?

Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe.

Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.

“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone.

We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics.

“After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”

Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video.

Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.1 Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.

Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date.

With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands. These features can be found in Generative Edit2 in S24’s Gallery application.

As part of this partnership, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly-complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system, the most efficient model of Gemini for on-device tasks.

“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud.

“With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”

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