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The front-runners of ‘Super Apps’ race in India

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Team My Mobile
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A single app that line-up a bunch of services – or Super App – has become a popular buzzword around the world. The Chinese giants, AliPay and WeChat, are acknowledged as two of the most successful instance of ‘Super App’ that takes care of users’ multiple needs, such as cab booking, messaging, bill payment, food and grocery ordering, etc. Also, in Southeast Asia, emerging super apps, Grab and GoJek, execute the same strategy of do-everything platforms and receive substantial exposure. And, it will be a big pass up if we don’t talk about a ‘super app’ in India as well. Let’s begin.

What are Super Apps?

Think of a mall, a place where you can buy anything, talk to your friends, and maybe do some banking on top. Now, if this mall were an app that runs on your handset, maybe it would be called a Super App.

Super App is one such platform that provides a bunch of services under one umbrella. For instance, China’s WeChat, which started as a messaging app, expanded its services into cab, food ordering, payments, shopping to become a super app. As the name suggests, it is an all-in-one experience that allows people to access multiple different services. The worth of a super app lies in its simplicity and benefit of many services under one roof.

Super apps in India

India doesn’t have a super app that is in the league of WeChat yet. Currently, telecom service provider Reliance Jio is consolidated various services such as groceries, shopping, payments, ticket bookings, etc. The Tata Group will be an entrant in the super app space. Tata Group is carrying out ‘One Tata’ strategy around the pillars of 3S (simplification, synergy, and scale). Also, Paytm, an Alibaba Group investee, has brought together services like ticket bookings, shopping, banking, etc into one app. Further, Flipkart Group-owned payment app PhonePe tied up with Swiggy and Ola, Grofers, AJio, Delhi Metro, Decathlon, booking.com, etc to offer different services from within its own app. SBI and Bajaj are among the others in a competition to build a super app.

Tata Group

The Tata Group took advantage of the interruption caused by the Covid-19 pandemic to line up accession and fit the missing pieces of its super app puzzle. It is now planning to launch its own super app that will probably bring all the needed offerings. As per the reports, the company is in talks to buy Big Basket, an online grocery app, and online pharmacy 1mg.

N Chandrasekaran, chairman, Tata Sons said, “It will be a super app, a lot of apps in apps and so on … We have a very big opportunity … How do we give a simple online experience connecting all of this, and at the same time a beautiful omnichannel experience? That is the vision.”

According to a rumor, Tata Group is in talks with Walmart Inc., Flipkart’s parent company, for a US$20 to US$25 billion investment in the platform.

Reliance Retail

Led by Asia’s richest man Mukesh Ambani, Reliance Industries took significant steps to top the super app race in India. Last year, the company launched an e-commerce platform, JioMart, which has engaged partnerships with a million businessmen. It also bought an online pharmacy app ‘Netmeds’ and supported its grocery retail plans through its acquisition of Future Retail Limited. Further, Reliance Jio and Facebook are coming together to figure out the possibility of Super App, similar to the Chinese platform WeChat. Reportedly, they are planning to develop the app using the WhatsApp platform as well as its huge user base.

Paytm

Paytm, which started off as a payments app, is the leader in the race at present. The company has launched a mini-apps store and joined hands with companies like Domino’s, Ola and Decathlon. Mini apps are custom-built web apps that provide the users an app-like experience without actually needing to download one. Paytm has now set its sights on using the platform to sell multiple financial services such as mutual funds, digital gold, insurance, and consumer and business loans.

Bajaj Finance

Bajaj Finance Ltd. will be the first non-banking financier to chase the super app strategy. The company has recently stepped up its wallet business. Its cross-sell franchise has about 27 million customers with around 70 per cent of all no-cost EMI loans given for offline consumer durable purchases being through it.

PhonePe

Digital payments major PhonePe, to achieve its super app dream, is going the partnership way. It works in an app-in-app model, where they allow the users to access a host of services without actually needing to download different apps. In this way, PhonePe offers cab booking, travel and flight booking, entertainment, healthcare and many other services under one roof.

Nothing in India is currently close to replicating the success of WeChat. For the unversed, WeChat is the ultimate super app. You can you can hail a cab, you can do banking, talk to your friends and a whole host of mini-programs within the app lets you do almost everything you can imagine. It is what many entrepreneurs in India have been trying to replicate.

In the end, India is considered to be one of the most promising tech markets of the world. Owing to the rising incomes among its 1,3 billion population and fast adoption of smartphones, India opens to Super App.

Multi-brand outlets dominated smartphone buying market in Q1 and Q2: Report

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Team My Mobile
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The ensuing lockdown and tough competition from online sales during the pandemic had no damaging impact on the Indian offline smartphone MBOs (multi-brand outlets), revealed a report by analytics firm PredictiVu.

Acting as influencers and guiding smartphone buying sentiments of consumers, offline retail emerged as the biggest sales channel in India contributing more than half of all smartphone sales despite the unprecedented pandemic-triggered online boom, said the study titled, MBO Smartphone India Overview Report 2021.

The report based on an analysis of data collected from around 5k MBO retailers from top 50 cities in India integrated into their AI-powered visualization tool – DMO, reflects interesting insights and trends of the growing offline retail MBO segment for smartphone brands.

It says that strong consumer trust and constructive steps taken by the 3 key pillars of the industry – Retailers, Smartphone Brands and the Government – will continue to fortify the intrinsic strength of MBOs in the upcoming quarters.

Regardless of the pandemic crisis, lockdowns, and increasing competition from e-com giants, MBOs including the small and regional players, will continue to flourish, as per the report.

Kunal Sarkar, Vice President, PredictiVu, said, “Offline retail MBOs will significantly drive smartphone growth prospects in the coming quarters. It’s interesting to note under PredictiVu’s analysis that within the top 50 Indian cities that accounted for 60% of smartphone sales, MBOs claimed 45% of the total sales. The pandemic-led challenges have not mellowed down MBOs prominence in the consumer mind but instead have driven growth due to the unique nature of benefits they have offered. This influencer community is a key component in the marketing strategy and brand war of top smartphone brands that plan to expand brand reach and penetrate deeper into cities and towns now.”

Rajesh Kurup, who is on the strategic advisory board of PredictiVu, said, “Deriving near real-time analytics for a dynamic market like the offline smartphone MBO segment that holds immense potential for a brand’s success needed firstly holistic understanding and secondly, appropriate integration of diverse inputs right from consumers, ad-spends, retail and social listening. This report prepared with the insight from PredictiVu’s dashboard, that excellently embodies all of the above, will definitely allow smartphone brand marketers to monitor and manage marketing interventions better both at an enterprise and specific segment level.”

Influencers can now stream live videos on multiple platforms with Streamm.io

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Team My Mobile
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Serial entrepreneurs Vinayak Shrivastav and Saket Dandotia, also the co-Founders of Toch.ai, an AI-driven video-tech platform, today announced the launch of Streamm.io that will allow vloggers and influencers to stream live videos on multiple platforms through a single app. Users can increase their reach, engagement, and monetize their audiences with just a click of a button. The platform will also enable creators to track the engagement on their posts across platforms through a single dashboard.

With advanced features like key moment generation, ad insertion, shoppable video, and closed live sessions, streamm.io aims to empower content creators like social media influencers, musicians, gamers, fitness gurus, vbloggers, etc, to reach a much larger audience with relatable content. Other than simultaneous live multistreaming, the platform also helps in streaming recorded content from anywhere anytime. The unique multi-chat feature helps creators engage with their fans on a real-time basis.

Vinayak Shrivastav, Co-Founder, Streamm.io said, “We have seen a radical shift in the way content is consumed now as opposed to what it used to be. Maybe it’s the pandemic effect, but live broadcasting as an industry has emerged as a driver for increasing social media engagement, whether it’s for an individual content creator or a business. Through streamm.io, we wish to aid this growth and provide adequate support and tools for creators to connect and engage with a larger audience in a much faster way. Backed by state-of-the-art technology, the platform will revolutionize live video streaming as an industry.”

Streamm.io used WebSocket server technology which allows a persistent connection between various social media platforms and the user. It helps in keeping the connection alive for users to get real-time alerts on engagement without having to refresh multiple times.

Ubon Powermaxx 10,000mAh power bank launched at Rs 2,699

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Team My Mobile
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Domestic gadget accessory and consumer electronics brand Ubon has introduced its new power bank Ubon PB X-31 Powermaxx in India at a price of Rs 2,699. It has a 10,000mAh lithium polymer battery and short circuit protection.

The Ubon Powermaxx comes with dual input charging ports (TypeC/V8) and dual USB ports that help in ultra-fast charging. The power bank output charging port with 2.1A comes with Over Voltage Protection. This gives the power bank the flexibility to work with a wide range of devices like androids, tablets, cameras, headphones and type C-enabled devices too. Another USP of this power bank is its compact body and light weight which makes it easy to carry. There is also an LED Digital Battery Indicator, which lets you know the charging level and functionality of the power bank. Apart from this, there is a carry bag inside the box which comes with the power bank as a complimentary gift.

Mandeep Arora, Managing Director, Ubon said, “We are happy to launch our all-new PB X-31 Powermaxx power bank. People have now started moving out of their homes after the lockdown and thus there is a need for products that offer them convenience. Additionally, as smartphone users are increasingly playing games, watching videos and surfing the internet even while travelling, sufficient power supply has become a demanding factor making power banks indispensable and handy storage devices.”

The Ubon PB X-31 Powermaxx comes in Black and White colours priced at Rs 2,699 and can be bought from all the leading retail stores and e-commerce platforms.

Tech Mahindra collaborates with Jjust Music for ‘Vande Mataram’ song

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Team My Mobile
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Tech Mahindra has collaborated with actor, producer, entrepreneur Jackky Bhagnani’s music label Jjust Music under the Vande Mataram song launch initiative. As part of this collaboration, Tech Mahindra Foundation, the Corporate Social Responsibility (CSR) arm of Tech Mahindra Ltd will be donating 20 well equipped basic life support ambulances to charitable hospitals across India. This is the part of the on-going COVID 19 relief and rehabilitation initiatives that aims to support and strengthen India’s emergency healthcare infrastructure since the pandemic hit.

Vande Mataram, sung by and featuring superstar Tiger Shroff has been released under the Jjust Music label as a tribute to India and stands as a symbol of courage and unity with which our country has dealt with the pandemic and continues to do so.

Jackky Bhagnani commented, “Right from the foundation of Jjust Music we have been clear of producing and backing music, our artists that adds a purpose. The release of Vande Mataram is extremely special to me and with this association with Tech Mahindra, I feel really proud that apart from the song’s release we are able to make a difference and contribute to our healthcare infrastructure. I encourage everyone to do so.”

CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra, said, “One of the greatest lessons that the pandemic has taught us is the need for collective action. This involves immediate, as well as long-term solutions to address extraordinary challenges, protect people and environment, and facilitate business continuity and growth. ‘Vande Mataram’ is a symbol of unity, and this song truly embodies this sentiment and is an inspiration to overcome our struggles, and re-imagine and re-build the future. Tech Mahindra’s collaboration with Jjust Music as an official partner of the ‘Vande Matram’ song is yet another step towards our ‘Resolve to Rise’ to help India in this fight against COVID-19. In continuation of this commitment, Tech Mahindra Foundation is donating 20 ambulances across charitable hospitals in India to support our healthcare infrastructure. This 74th Independence Day, let us all come together and resolve to play our parts in making our country safe and happy.”

Nokia C20 Plus launched in India, Nokia C30 and C01 Plus to arrive soon

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Team My Mobile
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Expanding its C-series, HMD Global today launched the Nokia C20 Plus smartphone, with an exclusive partnership with Reliance Jio in India.

The Nokia C20 Plus comes with a 6.5-inch HD+ screen, a 4,950mAh battery ensuring two-day battery life, 1.6 GHz octa-core processor, dual rear cameras along with the latest Android 11 operating system (Go Edition). It also comes with privacy features like face unlock, and is backed with the unique 1 year replacement guarantee, along with a sleek and stylish design.

The Nokia C20 Plus is available in India in Ocean Blue and Dark Grey and comes in 2/32GB and 3/32GB configurations starting at a recommended best buy price of Rs 8,999 and Rs 9,999 respectively, across leading offline retail stores, e-commerce platforms and Nokia.com.

The Nokia C20 Plus comes with an exclusive Jio offer that includes upfront price support of 10% or Rs 1,000, whichever is lower, and access to additional benefits worth Rs 4,000, as a part of the JioExclusive Program.

Customers can avail the offer at participating retail stores or through the MyJio app. In case of self-enrollment, the customer can opt for JioExclusive offer within 15 days of activating the device and the Price Support benefits would be passed directly to customer’s bank account via UPI within 30 minutes of successful enrolment.

The Nokia C series also includes the Nokia C01 Plus and Nokia C30, which will be launched around the festive season in India.

The new Nokia C01 Plus will be the most affordable 4G Nokia smartphone for the entry-level consumer who is looking to upgrade from a feature phone in the midst of a pandemic that has reinforced the need for digital access in India. It sports a 5.45 HD+ screen which will enable an immersive viewing experience when you are watching your favourite shows and making video calls to friends, family or for work. With the all day battery promise, this smartphone sets you up for uninterrupted work and play. The front and rear 5MP cameras will have their own LED flash with HDR to give you clear and bright photos and videos for you to keep with its expandable memory. The AndroidTM 11 (Go edition) will make it easier for you to switch between apps without your phone getting bogged down. With the signature durability and build quality of Nokia smartphones that undergoes rigorous tests, and the 1 year replacement guarantee, the Nokia C01 Plus is a suitable option for consumers who want to upgrade from a feature phone to a smartphone.

The new Nokia C30 is the most powerful smartphone in the C-series and it comes with the largest battery and biggest screen yet on a Nokia smartphone. The supersized 6,000mAh battery, the strongest battery in the segment, gives you up to three days of device usage on a single charge. Its 6.82-inch HD+ display gives you the largest screen experience for superlative immersive video. You can capture your ideas in authentic quality with the impressive 13MP dual camera. The Nokia C30 is encased in a sturdy polycarbonate shell, and the company backs this with a one-year replacement guarantee. With the full version of Android 11 for a seamless and snappy experience, as well as quarterly security updates for at least two years, the Nokia C30 will not only stand the test of time but will also keep you and your work safe for the entirety of it.

Sanmeet Singh Kochhar, Vice President, HMD Global, said, “We are excited to introduce the all new range of C-Series smartphones in India, with the aim to democratize smartphone experience and build greater accessibility for every Indian. We continue to deliver phones that our Fans in India will love and that they can trust to remain connected safely, with the promise of durability so that they can hold on to them for longer. Today we launch Nokia C20 Plus, the essence of what Nokia C-series smartphones deliver to our fans with its sleek design, winner features and commitment to quality that lasts in the hand of our consumer. This is a device which is tailored to fit the life and lifestyle of Indians. We are also very happy to introduce the exclusive Jio offer, that not only makes the new C-series smartphones, more affordable, but also offers an all-round win-win value to Jio and Nokia users. We believe that the new Nokia C-series range, shall give every Indian the opportunity to unleash their potential at work, at learning, and for connecting with loved ones anytime and anywhere.”

Tech NewsWrap: Vivo Y12G launched in India… and more

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Team My Mobile
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Vivo Y12G launched in India

Vivo’s Y12 series has a total of five phones, and the company added the sixth one – Vivo Y12G. The smartphone is rebranded Y12s variant that had gone official in Vietnem in May this year. The Indian variant has been launched with the same specifications. Powered by Qualcomm Snapdragon 439 SoC, the new device is available with dual rear cameras as well as a waterdrop-style display notch. The price of Vivo Y12G has been set at Rs 10,990 for the 3GB RAM + 32GB storage variant and is currently available for purchase in Glacier Blue and Phantom Black colours via the Vivo India website.

Realme GT 5G, GT Master Edition to launch in India

Realme has finally announced that the Realme GT 5G, along with the Realme GT Master Edition, will be launched on August 18 in India. Company CEO Madhav Sheth has shared this big update and provided a glimpse at the phone’s specifications and pricing strategy. Powered by Qualcomm Snapdragon 888 chipset, the Realme GT 5G debuted in China early this year and then launched in the other market overseas in June. The device is finally making its way to India this month.

Apple to scan iPhones for child sex abuse photos

Apple said it will launch new software that will analyze images stored in the iCloud Photos account of a user for sexually explicit children’s images and then report instances to relevant authorities. However, there are privacy concerns that the technology could be expanded to scan phones prohibited content or even political speech. Additionally, the tech giant plans to scan users’ encrypted messages for sexually explicit content as a child safety measure.

PS5 is available online from Walmart

It’s been nearly nine months since the PS5 launched, but finding the console at major retailers is still a challenge. Walmart has now opened online orders for the Play Station 5, which includes the $500 disc-based version of the console as well as the $400 digital disc-less version. It is usually the first who gets the worm, but not always. If you miss out on the first wave at Walmart, the retailer usually releases more in 10-minute intervals, with the next being at 3:10PM, 3:20PM, and so forth until it runs out of stock.

Xiaomi rolls out MIUI 12.5 update with Android 11 for Redmi Note 9

For older Mi and Redmi smartphones, Xiaomi’s MIUI 12.5 update is big deal. The company has now started seeding the update to Redmi Note 9, which was launched last year. It is currently getting the MIUI 12.5 build based on Android 11, which is a step up from the Android 10 ROM it was until now. More importantly, the update is based on Android 11. Also, this new update includes updated security patches for July 2021. The Indian Redmi Note 9 users can look forward to many exciting features with this update.

Inbase launches Urban Sports Smartwatch with Smart Bluetooth Calling Feature

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Team My Mobile
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Inbase, known for its remarkable advancement with innovative digital products, has launched Urban Sports Smartwatch with an exceptional 45 days standby battery life.

The newly launched Urban Sports Smartwatch has been ideally designed for those who are constantly on the move and prefer something sporty and sturdy. It comes with the Smart Bluetooth Calling option to receive/reject the calls and also gives access to the Dial Pad. The Sports smartwatch comes with multiple sports modes, and also shows the weather forecast. It also boasts of an inbuilt speaker and mic for smart calling whenever a user is on the move.

With a 1.28-inch IPS display, it offers the best colour and viewing angles. The Smartwatch also supports Music; HD quality sound, while the user is on the go. It also offers a gamut of health prospects as well; it is capable to calculate the 24hours Dynamic Heart Rate Histogram, Blood Pressure, Blood Oxygen and can be synced with health Applications like Google Fit and Apple Health. The smartwatch also comes with vibration alerts for message notifications and activity notifications as well.

Inbase is a brand that has completely transformed the Smart wearable segment and has been at the forefront of innovation, with the launch of its latest Smartwatch- ‘Urban Sports Smartwatch’. The brand has introduced a must-have for sports enthusiasts and for the Millennials. Urban Sports truly epitomizes the latest technology and has been designed that lets its users communicate effortlessly.

The Urban Sports has a great battery life of up to 45 days standby, up to 10 days on normal use, up to 3 days run time with calling function with nominal use. The Sports smartwatch comes with multiple watch faces and users can create their own watch face as well. The watch is protected with IPX 68 Waterproof technology to keep it intact and safe from any hazard while using it roughly and for storage, the watch is capable to store the data for up to 2 years.

Pricing and Availability:

Inbase Urban Sport Smartwatch is available exclusively through Urban Official Website at an introductory discounted price of INR 4,299.

Best 5 Samsung phones under 20k in India

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Team My Mobile
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Samsung is one of the world’s biggest smartphone makers and popularly known for its high-end flagship devices. However, the company has Android phones to fit every budget of the users. The majority of Samsung lovers have praised the camera quality and display screen amongst its other features. The sharp display along with great camera features makes it a go-to phone for anyone looking for a budget smartphone under Rs 20,000. Let’s check out the 5 best android phones of Samsung you can consider buying under Rs 20,000 in India.

Samsung Galaxy M51

samsung m 51

The Samsung Galaxy M51 sports a bigger 6.7-inch SuperAMOLED display with a full-HD+ resolution. The smartphone is powered by a Qualcomm Snapdragon 730G SoC and runs Android 10 operating system topped with the company’s own One UI. It comes in two variants, one with 6GB of RAM and 64GB of storage and the other with 8GB RAM and 128GB of storage. Coming to the optics, the device has a quad-camera setup which includes a 64-megapixel primary camera, a 12-megapixel ultra-wide-angle lens, a 5-megapixel macro camera and a 5-megapixel depth sensor. On the front, it sports a 32-megapixel selfie camera. The Samsung Galaxy M51 is the company’s first smartphone to pack in a massive 7,000mAh battery. It is available in India at Rs 19,999.

Samsung Galaxy M42

Samsung Galaxy M42

The smartphone comes with a 6.60-inch touchscreen display and packs 6GB of RAM and 128GB of inbuilt storage that can be expanded up to 1000GB via microSD card. It is powered by Qualcomm Snapdragon 750G and runs OneUI 3.1 is based on Android 11. For imaging duties, the handset offers a 48-megapixel primary camera, an 8-megapixel camera, a 5-megapixel camera, and a 5-megapixel camera. It further sports a 20-megapixel camera on the front for selfies. The device is backed by 5000mAh battery. The Samsung Galaxy M42 can be availed at Rs 19,499 from Samsung’s store and Rs 20,999 on Amazon.

Samsung Galaxy F41

f 41

Samsung Galaxy F41 smartphone comes with a 6-40-inch touchscreen display with a resolution of 1080×2340 pixels. The phone has 6GB of RAM and packs 64GB of inbuilt storage that can be expanded up to 512GB via microSD card. It runs Android 10 and is powered by a massive 6000mAh battery. Coming to the optics, the phone, on the rear, packs a 64-megapixel primary camera, an 8-megapixel camera, and a 5-megapixel camera. On the front, it sports a 32-megapixel camera for selfies. The Samsung Galaxy F41 in India has been priced at Rs 14,499.

Samsung Galaxy M31s

m 31s

The Samsung Galaxy M31s offers a 6.5-inch Infinity-O AMOLED display. It comes with 6GB RAM and 128GB internal storage. It is powered by Samsung Exynos 9611 and runs Android 10 operating system. The handset boasts of a quad-camera setup at the back consisting of a 64-megapixel primary camera, a 12-megapixel camera and two 2-megapixel cameras. On the front, it packs 32-megapixel camera for selfies. The device is backed by a 6000mAh battery. Samsung Galaxy M31s can be availed at Rs 15,499.

Samsung Galaxy M31

m 31

The Samsung Galaxy M31 comes with 6.4-inch screen and has thin bezels around the AMOLED display which helps it stand out among the competition. It is powered by an Exynos 9611 SoC and runs Samsung OneUI 2.0 on top of Android 10. The device comes in two storage variants – 64GB and 128GB. For imaging duties, the device boasts of a 64-megapixel shooter, an 8-megapixel ultra-wide-angle camera, a 5-megapixel macro camera and a 5-megapixel depth sensor. For selfies, the handset offers a 32-megapixel front camera on the front. It is backed by 6000mAH battery and is available at Rs 14,999.

Audio-Technica participates in the Amazon Great Freedom Festival

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Team My Mobile
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Audio-Technica participates in the Amazon Great Freedom Festival

Audio-Technica announces its participation in the Amazon Freedom Festival Sale with amazing offers on its marquee products. These offers will be exclusively available on Amazon for the duration that is the 5th to 9th of August.

Known for its quality and craftsmanship, Japan’s no.1 headphone brand brings a great opportunity for customers to elevate their audio experience. What’s more! All AT products participating in the festival enjoy a 1+2 year warranty. The +2 years is extended once the product is registered online.

The special offers include:

Festive pricing on the M-series headphones

Top audio professionals, online reviewers and cult followers have long agreed that the ATH-M50x offers an unmatched combination of audio and build quality, whether in the studio or on the road. That same award-winning formula is embodied in our new M-Series range of headphones, with a model perfectly suited for every discerning ear.

No matter which member of these series you are partial to this would be the time to get one. All members of the series right from ATH-M20x to ATH-M50x will be available at a special price.

USB Microphones now more accessible

Content creation, online communications have been a way of life for many of us this past year and a half. Add a touch of clarity to your content with Audio-Technica USB microphones.

The ATR2500X USB, an ideal mic for podcasting, home studio recording, field recording, and voice-overs is available at Rs 9,870 (Rs 16,638).

The AT2020USB+, the side-address studio condenser with USB digital output loved by podcasters, delivers studio-quality articulation and intelligibility is a perfect all-round microphone for audio & instruments. Works well for studio recordings, podcasts, voice-overs, field recordings, and home studio recordings. It is available for Rs 15,979 (Rs 30,059).

The ATR2100X-USB handheld dynamic mic with a stellar sound is one of the best choices for podcasters, home studios, and voiceover artists. It is available for Rs 8,459 (Rs 12,626).

E-Series now more attractive

The E-series professional in-ear monitor headphones feature incredible isolation, provides fidelity and efficiency. It is a perfect choice for monitoring on-stage performances and music production. They also make for great music listening headphones for the discerning ears.

The flagship in-ear monitor model ATH-E70 provides accuracy and detail allow precise balancing of the mix. It is available for Rs 32,899 (Rs 47,415).

The ATH-E50 excels at providing a consistent reference in every sonic environment, making it the ideal choice for the producer on the road. It is available at Rs 16,919 (Rs 24,413).

The ATH-E40 headphones deliver powerful bass with balanced mid and high frequencies to convey the full emotion of the music from the stage to the street. During the festival, it can be purchased for Rs 6,579 (Rs 10,384).

 

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