The news came in Rockstar’s parent companyTake-Two Interactive’s financial release Thursday, where it reported a loss of $2.9 billion in the first quarter of 2024.
But the astonishing figures did little to dampen anticipation, with fans across the world exciting to take a look at GTA VI, with its confirmed fall 2025 launch date.
Vice City Makes a Scorching Return
GTA VI: Rockstar Officially Announces a Launch Date of Fall 2025 For the Highly Anticipated Title
Though plot details are still tight-lipped, the official teaser, released in December, gave gamers their first look at the upcoming game’s sultry Vice City setting—a sun-drenched, crime-charged spoof of Miami.
The footage received a record-breaking93 million views on YouTube in only 24 hours.
Indeed, smartphone manufacturers these days are pushing 200W or more charging power in ajiffy, which is enough to charge your gadget.
But it is not necessary that it needs to be that fast.
You can actually make your iPad stay plugged-in less by making use ofappropriate accessories and charging settings.
Isn’t that what we desire?
We have more time using it with our hands and less time charging.
The Right Tools for the Job
Use higher-wattage USB-C adapters for faster charging.
You will need to get the appropriate hardware to get startedon your fast-charging journey.
Higher-wattageUSB-C power adapterscome in the form of a 29W, 30W, 35W, 61W, 67W, and 87W—even the hefty 140W chargers designed specifically for MacBooks are recommended by Apple.
These adapters, when used with USB-C cables for your newer iPad Pro models or USB-C to Lightning cables for most other iPad models, can seriously pick up charging speeds.
Third-Party Alternatives
Explore third-party charging options like Anker.
Cheaper solutions don’t have to be a problem. Reliable third-party producers, such as Anker, offer cheap, compact USB-C chargers with 30W, 40W, or even 65W of twin ports that can charge your iPad fast.
The best way is to make sure that your chargers supportUSB Power Delivery. Software settings on your iPad might help speed up the charging times.
These tactics will probably save you from the inconveniences of slow charging and keep your iPad on whenever you need it to be your partner on your digital adventure.
You embrace the power of charging fast, and get ready for new levels of ease and productivity with your trusted tablet partner.
FAQs
What is the best way to charge my iPad quickly?
Use higher-wattage USB-C power adapters and certified cables to maximize your iPad’s charging speed.
Can third-party chargers effectively fast charge my iPad?
Yes, reputable brands like Anker offer USB-C chargers with 30W, 40W, or even 65W that support USB Power Delivery for fast charging.
What iPad models support fast charging?
Most recent iPad models, including iPad Pro, iPad Air, and iPad Mini, support fast charging with the appropriate adapter and cable.
What accessories do I need for fast charging my iPad?
You’ll need a higher-wattage USB-C power adapter and a compatible USB-C or USB-C to Lightning cable.
Can adjusting iPad settings help with fast charging?
Yes, disabling power-hungry features like Bluetooth, Wi-Fi, and Background App Refresh can speed up the charging process.
Is it safe to use higher-wattage chargers for my iPad?
Yes, as long as you use certified chargers and cables, higher-wattage chargers are safe and can effectively fast charge your iPad.
While both designs provide larger screens in small bodies and unique capabilities, they differ in important areas that address diverse user needs.
Which one is right for you?
Do you even need a folding phone at this point?
Let’s explore these questions in a bit more detail.
The Foldable Frontier
Foldable phones like Galaxy Z Fold 5 offer tablet-like multitasking.
Devices such as the Samsung Galaxy Z Fold 5and the OnePlus Opendemonstrate the ambitious goal of combining smartphones and tablets.
Though most operations are completed on the outside “cover” display, similar to a regular phone, the true magic occurs when you open the huge interior screen.
This tiny form is ideal for the fashion-conscious, fitting effortlessly into pockets and turning heads with its retro-chic charm.
But there is substance beyond style.
Flip phones gently discourage excessive screen time by building a physical barrier between you and the primary display, serving as a mental reminder to moderate our digital obsessions.
However, when exterior “cover” screens become larger, such as the 3.6-inch panel on the Razr+ and Razr Ultra, the distinction between flip and regular phones blurs, potentially undercutting flips’ core function as screen-time reducers.
Flip phones provide compact design with retro charm and screen-time moderation.
However, you want your gadgets to be compact, and even with a modest screen on the front, the amount of work or productivity you can get out of it is limited when compared to the inside screen.
Flip phones, on the other hand, prioritize portability, personal expression, and responsible technology usage over raw horsepower.
The Galaxy Z Flip 5 and Razr+ make a fashion statement while gradually reducing screen addiction, a novel viewpoint in our always-connected society.
Ultimately, the decision comes down to needs and priorities.
The adaptability of foldables may appeal to power users, whereas the style-conscious and screen-time-wary may prefer the clamshell’s particular attractions.
In this ongoing fight of form factors, there is a fold or flip for each philosophy.
Hasselblad Camera for Mobile, Nightscape, Dolby Vision, Smart Scene Recognition, Portrait Mode, Pro Mode, Panorama, Tilt-Shift mode, Long Exposure, Dual-View Video, Retouch, Movie Mode, XPan Mode, Focus Peaking, Raw file, Raw Plus file, Filters, Super Stable, Video Nightscape, Video HDR, Focus Lock, Time-lapse, Google Lens
Video Recording
4K @ 30/60 fps UHD, 1080p @ 30/60 fps FHD
Flash
Yes, LED
Front Camera
Punch Hole 20 MP 20 mm f/2.2 (Wide Angle)
32 MP 22mm, 1/3.14″, Cover camera f/2.4 (Wide Angle)
Foldable phones, such as the Galaxy Z Fold 5, offer larger screens for multitasking, media consumption, and productivity, essentially combining the features of a smartphone and a tablet.
Why might someone choose a flip phone over a foldable phone?
Flip phones like the Galaxy Z Flip 5 are chosen for their compact design, ease of portability, and stylish appearance, making them ideal for those who prioritize fashion and minimalism.
How do foldable phones impact battery life?
The large inner displays of foldable phones can drain battery life more quickly, especially during demanding tasks like gaming, compared to traditional smartphones.
Do flip phones discourage excessive screen time?
Yes, flip phones can discourage excessive screen time by creating a physical barrier when closed, serving as a reminder to moderate digital use.
Are foldable phones more expensive than flip phones?
Generally, foldable phones command higher prices due to their advanced technology and larger screens, while flip phones tend to be more affordable.
What distinguishes the Oppo Find N series from other foldables?
The Oppo Find N series offers a compact design without compromising on the main inner display, making it a strong contender in the foldable market.
This moniker perfectly captured the union of Google’s DeepMind and Brain AI research teams under one integrated force in April 2022.
The twins aspect fit well as the DeepMind and Brain teams joined efforts on this ambitious multimodal model,” explains Jeff Dean, Gemini’s co-lead.
The name also evokes the adaptable, perceptive nature of the Gemini astrological sign.
But there was another key influence – Project Gemini, NASA’s pioneering 1960s space program.
Bridging the first human spaceflights and Moon landings, Gemini tested critical techniques like spacewalks and spacecraft docking.
This resonated with Google’s moonshot goals for general AI capabilities.
One Giant Leap
Gemini name inspired by NASA’s space program and DeepMind-Brain team union
Like Project Gemini paving the lunar path, Google’s Gemini models could help unlock AI breakthroughs as momentous as the Moon landing.
The first versions arrived in December 2022 – Gemini 1.0 in Ultra, Pro and Nano sizes, followed by 1.5 Pro and the recent 1.5 Flash.
“We’re fascinated by the universe’s vast array of star sizes, like our Gemini models,” notes co-lead Oriol Vinyals. “Who knows, perhaps an ‘Apollo’ successor will follow Gemini one day?”
Recent tests have concluded, not very. Sure, Google has been a king in the AI field for a long time.
But when it comes to generative AI, the bar has been raised astronomically and to compete, Google will have to pull off all kinds of innovations.
Gemini Joins the Classroom
Gemini models drive advancements across Google Search, Ads, Workspace, and Pixel
In more related Google Gemini news, the company is supercharging its Education suite with AI capabilities powered by Gemini models.
At the recent Google I/O developer conference, Google unveiled new Gemini-enabled products for educational institutes through Google Workspace.
New Gemini-enabled products enhance Google Workspace for educational institutions
The base offering, called Gemini Education, allows educators and students over 18 to leverage Gemini’s AI skills in apps like Docs, Sheets, Slides, Meet and Chat.
In addition to the base features, this premium tier provides AI-powered note-taking, automated meeting summaries in Meet, and data loss prevention capabilities.
The company is pricingGemini Education at $24 per month or $192 annually per user, while Gemini Education Premium will cost $36 monthly or $288 yearly per user.
FAQs
What is Google’s Gemini AI model?
Google’s Gemini AI is a powerful multimodal model first unveiled in May 2023, now driving innovations across various Google products like Search, Ads, Workspace, and Pixel.
Why is it called Gemini AI?
The name Gemini was inspired by the union of Google’s DeepMind and Brain AI research teams, as well as NASA’s pioneering Gemini space program, symbolizing a new era of AI development.
What are the different versions of Gemini AI?
Gemini AI has multiple versions, including Gemini 1.0 in Ultra, Pro, and Nano sizes, followed by 1.5 Pro and the recent 1.5 Flash, each catering to different AI capabilities and needs.
How is Gemini AI being used in education?
Google has introduced Gemini-enabled products for educational institutes through Google Workspace, offering AI-powered features like content generation, note-taking, and meeting summaries.
what is the pricing for Gemini Education and Gemini Education Premium?
Gemini Education is priced at $24 per month or $192 annually per user, while Gemini Education Premium costs $36 monthly or $288 yearly per user, providing enhanced AI capabilities for educational use.
Even with the RGB keyboard lighting, it’s so slick it can work for the office as much as it can at home.
HP markets it as “the world’s lightest 14-inch gaming laptop.”
It’s got the look down, at least.
Long story short, I booted up a game and was blown away by how well it could handle modern titles for its light, small, and relatively cheap profile.
No laptop is perfect, and this one has its downsides.
It’s not for everyone, but it still makes for an excellent choice.
Other RTX 4060 gaming laptops are usually a lot cheaper, although it is hard to find another one that would fit the size, handsome looks, and beautiful high-resolution OLED screen.
It boasts a thin, sturdy machined aluminium chassis without flashing RGB lighting or bold logos plastered all over.
At first glance, it might not even look like a gaming laptop.
However, things start looking different once the LED keyboard lights are turned on. Our review model had a four-zone lighting keyboard that gave it a show of really being a gaming laptop.
I personally think its colourful, yet distinctive look, sets it apart from most other gaming laptops.
The lid has a simple ‘Omen’ logo in light silver, with some small text along the slightly protruding back, giving it a clean, uniform, and crisp look.
It even has a little Chromebook vibe going on, and I mean that as a compliment.
Despite its slim profile, I had no concerns about its long-term durability during testing.
Plus, it saves you some money and 200 grams in weight.
HP Omen Transcend 14: Display
HP Omen Transcend 14: Display
The glossy OLED panel is hands-down the best feature of the HP Omen Transcend 14.
Its shiny surface might cause reflections in bright environments, but the screen really comes into its own in darker settings, where it produces very nice, smooth visuals with deep colours.
It’s got a vivid colour profile and striking contrast just like the Asus ROG Zephyrus G14, but at a sharp 1800p resolution.
The bright OLED panel does its best to highlight both dark and light elements well.
Watching the final trailer for “Godzilla x Kong: The New Empire” was a treat, because the 120Hz refresh rate made the fast action scenes smooth and fluid.
No single display technology fits all when buying a gaming laptop. Personally, I love gaming on a beautiful OLED display immensely but to each their own I guess.
HP Omen Transcend 14: Keyboard and Trackpad
HP Omen Transcend 14: Keyboard and Trackpad
The HP Omen Transcend 14 sports a standard key set without the extra number pad or extra navigation keys that you usually don’t find on a gaming laptop of its size.
However, the lattice-free design manages to squeeze in full-sized keycaps, making it easy to type on.
An added advantage with this laptop is for everyday work on a smaller build.
Thick keycaps and good travel distance aided me in maintaining my usual typing speed.
I liked the bouncy feel of the keys and the satisfying clicks that they produced.
And, of course, the soft glow of the RGB under the keys was icing on the cake for this as a gaming laptop to type on.
These keys feel more than adequate to type on but don’t feel quite as snappy when pressed down to the bottom.
I wouldn’t say this is a bad keyboard, but I’ve used better.
The mushy feel of the keys is not surprising, given the laptop’s thin design, which doesn’t allow as much space for key travel as bulkier gaming laptops.
The trackpad is spacious and works well enough, though it’s fairly standard for a Windows laptop in this price range.
It’s not a glass trackpad, so it’s not as satisfying to slide your finger over as the trackpad on a high-end business laptop, but there were no issues with its performance.
Some of its key features are a vibrant OLED display, decent battery life for its class, and a comfortable typing experience.
It might not offer top performance because of its compact size, but it runs amok when it comes to smooth gameplay, thanks to NVIDIA’s DLSS technology.
Variable refresh rate support is very noticeably missing here, and the keys feel somewhat mushy.
Overall, the Omen Transcend 14 is a great buy for anyone looking for a stylish yet capable gaming laptop.
5 Reasons to Buy
5 Reasons to Buy
Lightweight and portable design: At just 14 inches, this laptop is incredibly easy to carry around, making it perfect for both gaming and work on the go.
Stunning high-resolution OLED display: The 1800p OLED screen offers vibrant colours and sharp contrasts, enhancing your gaming and viewing experience.
Good battery life for a gaming laptop: With around 5.5 hours of web browsing, it outperforms many other gaming laptops in terms of battery longevity.
Comfortable keyboard with RGB lighting: The keyboard is pleasant to type on, with full-sized keycaps and customizable RGB lighting to enhance your gaming setup.
Strong 1080p gaming performance: Equipped with an RTX 4060 GPU, it handles modern games smoothly at medium settings, ensuring a satisfying gaming experience.
3 Reasons Not to Buy
3 Reasons Not to Buy
No variable refresh rate support: The absence of NVIDIA G-Sync or AMD FreeSync means you might experience screen tearing during fast-paced games.
Keys feel slightly mushy: While the keyboard is comfortable, the keys lack the snappy feedback found in higher-end gaming laptops.
Reflections on glossy screen in bright environments: The glossy OLED screen can be quite reflective, making it difficult to see in well-lit conditions.
FAQs
What is the battery life of the HP Omen Transcend 14?
The HP Omen Transcend 14 offers about 5.5 hours of battery life during web browsing, which is impressive for a gaming laptop.
Does the HP Omen Transcend 14 support variable refresh rates?
No, the HP Omen Transcend 14 does not support variable refresh rates like NVIDIA G-Sync or AMD FreeSync.
How does the keyboard feel on the HP Omen Transcend 14?
The keyboard is comfortable with full-sized keycaps and RGB lighting, but the keys may feel slightly mushy compared to higher-end gaming laptops.
What are the key specifications of the HP Omen Transcend 14?
The key specs include a 14-inch OLED display, Intel Core Ultra 7 CPU, NVIDIA GeForce RTX 4060 GPU, 16GB RAM, and a 1TB SSD.
Is the HP Omen Transcend 14 good for 4K gaming?
While it can handle 1080p gaming well, the HP Omen Transcend 14 may struggle with 4K gaming at 60 frames per second on max settings.
Samsung Galaxy Watch 7 to Feature First 3nm Exynos W1000 Processor
Using the advanced 3nm production node, Samsung hopes to deliver a 20% performance boost and significant improvements in power efficiency for the Galaxy Watch 7 compared to prior generations.
Galaxy Watch 7 expected to include 32GB storage and advanced health tracking
3nm technology offers a 20% performance boost and better power efficiency
Samsung will likely release three variants of the Watch 7, though it’s unclear if all models will use the 3nm Exynos W1000 or if it will be reserved for higher-end “Pro” versions.
What is significant about the Samsung Galaxy Watch 7’s processor?
The Galaxy Watch 7 is expected to feature the Exynos W1000, Samsung’s first 3nm processor, offering a 20% performance boost and improved power efficiency.
When will Samsung start commercial production of the 3nm Exynos W1000?
Samsung is reportedly starting commercial production of the Exynos W1000 in the second half of 2023.
Will all Galaxy Watch 7 models use the 3nm Exynos W1000 processor?
It’s unclear if all Galaxy Watch 7 variants will use the 3nm Exynos W1000, or if it will be reserved for higher-end “Pro” versions.
What upgrades are expected in the Galaxy Watch 7 besides the 3nm chip?
The Galaxy Watch 7 is expected to have double the storage (32GB), larger batteries, and enhanced health tracking with advanced AI capabilities.
What other Samsung devices are fans anticipating alongside the Galaxy Watch 7?
Fans are also eagerly anticipating the launch of the Galaxy Z Fold 6, Galaxy Z Flip 6 foldables, and the rumoured Galaxy Ring wearable product.
Apple Vision Pro headset receives quality and safety certification in China.
CEO Tim Cook confirms China will be among the first countries for Vision Pro sales.
Luxshare to manufacture Vision Pro headsets in Kunshan, near Shanghai.
New accessibility features include Live Captions and advanced eye-tracking technology.
Apple’s Vision Pro headset has just received the much-sought-after quality and safety certificate from China, paving the way for imminent distribution in the world’s most populous country.
Apple has been tight-lipped, as usual, about the exact date of the Vision Pro global rollout, but CEO Tim Cook’s candid statement in March lent a glimpse into the company’s plans.
Questioned if the gadget would reach out of the United States, Cook confirmed that China would be one of the countries in the first wave of international sales.
Apple Vision Pro Headset Set for China Release After Being Spotted on 3C Certifcation
Apple writes: visionOS will include systemwide Live Captions to help everyone — including users who are deaf or hard of hearing — follow along with spoken dialogue in live conversations and in audio from apps. With Live Captions for FaceTime in visionOS, more users can easily enjoy the unique experience of connecting and collaborating using their Persona. Apple Vision Pro will add the capability to move captions using the window bar during Apple Immersive Video, as well as support for additional Made for iPhone hearing devices and cochlear hearing processors.
Vision Pro Coming to China
Apple Vision Pro headset receives quality and safety certification in China
Luxshare, a large Chinese contract electronics manufacturer, is apparently set to manufacture the Vision Pro for Apple.
This subsidiary, Luxcase Precision Technology, will manufacture the headsets at its facilities in the city of Kunshan, located near Shanghai.
What is the significance of the quality and safety certification for the Apple Vision Pro in China?
The certification paves the way for the imminent distribution of the Vision Pro headset in China, marking a key milestone for its international rollout.
Who will manufacture the Apple Vision Pro headsets in China?
Luxshare, through its subsidiary Luxcase Precision Technology, will manufacture the Vision Pro headsets at its facilities in Kunshan, near Shanghai.
What did Tim Cook say about the Vision Pro’s international availability?
Tim Cook confirmed that China would be one of the countries in the first wave of international sales for the Vision Pro headset.
What new accessibility feature is coming to the Vision Pro?
The Vision Pro will include Live Captions, which transcribe speech into text in real-time, benefiting people with hearing difficulties.
How will eye-tracking technology enhance the Vision Pro’s accessibility?
The Vision Pro will feature advanced eye-tracking technology, extending the superior accessibility capabilities already seen on iPad and iPhone to the headset.
Vision Pro will soon be able to show live captions of everything being spoken around you. Details ?
One of the most transformative features of augmented reality is the way it can enhance the real world rather than taking you out of it. For some, this might mean displaying useful widgets around your physical space, or a virtualized Mac display.
While these features are great for productivity, Live Captions is set to be a game changer for basic human interactions, particularly for the deaf or hard of hearing.
One new accessibility feature coming to Vision Pro users is Live Captions.
Built especially for the deaf or hard of hearing, Live Captions will—as the name implies—take everything being spoken around you and present it in written form, all in real-time.
When is Vision Pro international rollout as China approves release?
South China Morning Post now reports that the device has been granted the approval necessary to go on sale in the country.
While the certification doesn’t mention Vision Pro by name, there seems no doubt what it means.
A search on the website of product standards body China Quality Certification Centre (CQCC) showed that an Apple “wearable computer” had obtained from the Beijing-based agency on Monday a China Compulsory Certificate – a quality and safety accreditation required for all products sold in the country.
The unnamed Apple device, believed to be the Vision Pro, was shown in the search as made by Luxcase Precision Technology – a unit of Chinese electronics contract manufacturer Luxshare Precision Industry – in Kunshan, a city in eastern Jiangsu province.
Luxshare makes Vision Pro for Apple. The high price of the device is expected to result in only modest sales in the country, especially as the keenest Apple fans had already obtained models from the US soon after launch.
“With the target consumer group already purchasing through other channels, the market response is expected to be calm,” said Counterpoint senior analyst Ivan Lam, who pointed out that many domestic consumers interested in the Vision Pro may have already got their hands on the device ahead of its official China release.
No more scrolling through the stack of old content; search prioritizes timely and relevant information.
Threads used to rely a lot on its analytic prowess to serve you the best content created by users around the world.
However, the tides have turned, and chronological order now reigns supreme, providing a refreshingly open look at the ebb and flow of social conversation.
Instagram’s Adam Mosseri announced that Threads has implemented a Recent tab for searches, allowing users to see the results in chronological order, just like their feeds that show the most recent posts first.
“In an effort to make it easier to find timely, relevant content on Threads, we’re introducing a Recent tab for your searches. Search results here are still evaluated for quality, but you can now see them in chronological order. As a reminder, your Following feed is also in chronological order, so you’ll always see the most recent posts first in that feed as well.”
A Paradigm Shift in Search
Meta Launches New Threads Search Feature with Chronological Order
This new innovation promises a much more radical improvement in the user experience with results now going to be shown in chronological order, and the freshest material getting pride of place.
The new “Recent” tab marks a radical break from its prior approach, which relied heavily on algorithmic curation to display the most interesting articles.
It ushers in a brand new era in transparency and user-driven discovery.
Embracing the Cutting Edge
Threads now prioritizes timely and relevant information over algorithmic curation.
Meta is toiling hard to catapult Threads to the forefront of the digital sphere.
Meta’s commitment to innovation is shown in features like the just-implemented “Topics” function, which elegantly organizes hot postings into topic groups.
With Threads already sporting a stunning 150 million daily active users, with its status already tagged as one of the world’s top applications, Meta is poised to unleash a slew of game-changing features that keep users enthralled and engaged in the ever-changing digital landscape.
FAQs
What is the new Search feature in Meta Threads?
Meta has introduced a “Recent” tab in Threads’ Search function, which displays search results in chronological order, prioritizing the freshest content.
How does the new Search feature improve user experience?
The “Recent” tab offers a more transparent and user-driven discovery experience, moving away from algorithmic curation to display timely and relevant information.
What additional features has Meta added to Threads?
Meta has implemented a “Topics” function that organizes trending posts into topic groups, enhancing the way users discover and engage with content.
How popular is Threads currently?
Threads has reached 150 million daily active users, making it one of the top applications worldwide, with continuous updates to keep users engaged.
What did Instagram’s founder say about the new Threads feature?
Adam Mosseri announced the “Recent” button, highlighting the shift towards chronological order in search results for a more radical and improved user experience.
The iPhone 16 Pro Max will sport a 6.9-inch display, which means the screen is expected to be 0.2mm larger than its predecessor.
Leaked Images Suggest iPhone 16 Pro Max to Feature Larger 6.9-Inch Display
The images only show a little difference in the screen dimensions, the dummy unit doesn’t confirm the actual screen size or the display resolution etc .
What is the rumoured display size for the iPhone 16 Pro Max?
The iPhone 16 Pro Max is rumoured to feature a 6.9-inch display, which is 0.2mm larger than the iPhone 15 Pro Max.
What visual changes are expected in the iPhone 16 Pro Max compared to the iPhone 15 Pro Max?
Leaked images suggest the iPhone 16 Pro Max will be slightly larger in total size, with comparisons showing differences in displays, back panels, and sides.
What new camera features are rumoured for the iPhone 16 series?
The iPhone 16 series might include a vertically placed camera lens layout for capturing spatial video, and a 48MP ultra-wide camera in the Pro models.
What additional buttons might the iPhone 16 series feature?
Rumours indicate the inclusion of an “Action Button” and a pressure-sensitive “Capture Button” to enhance photo and video recording capabilities.
What upgrades are expected in the iPhone 16’s CPU?
Apple is expected to introduce new A-series CPUs built on the advanced N3E 3-nanometer manufacturing node, with higher-end chips likely for the Pro models.
While Apple’s ad was very criticized for its depiction of the symbolic crushing of creative tools, Samsung’s response is much more light-hearted.
“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,” Apple’s marketing VP, Tor Myhren, said in response to the backlash, adding that, “We missed the mark with this video, and we’re sorry.”
In a statement to Ad Age, Tor Myhren, Apple’s VP of marketing communications said, “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world.
Embracing the Creative Spirit
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG
As opposed to Apple’s depiction of artistic tools getting smashed, “UnCrush” depicts a girl finding inspiration amidst the symbolic destruction’s shards.
With her Galaxy Tab S9, upgraded by Galaxy AI, she makes effortless music on a guitar, insinuating that Samsung respects and nurtures the creative community.
Playful Jab at the Rival’s Misstep
We would never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
— Samsung Mobile US (@SamsungMobileUS) May 15, 2024
Apple’s approach was lambasted by both leaders of the tech industry and celebrities, as personalities like Paul Graham and Hugh Grant expressed disappointment at the perceived disrespect against the human experience.
The Samsung “UnCrush” commercial effectively positions itself as the champion of innovation—elegantly mocking Apple’s mistake while telling a more inclusive and inspirational story.
Samsung Mocks Apple with “UnCrush” Ad Campaign for Galaxy Tab S9
Samsung’s new campaign is semi-formal but engaging, showing the brand’s willingness to engage in playful banter with its competitors.
Not like this is the first time Samsung has mocked Apple.
The company made fun of Apple for removing the headphone jack, for not offering expandable storage options, and, more.
Guess who’s copied Apple now.
FAQs
What is Samsung’s “UnCrush” ad campaign about?
Samsung’s “UnCrush” ad is a humorous response to Apple’s “Crush” ad, promoting creativity and innovation using the Galaxy Tab S9.
How does Samsung’s ad differ from Apple’s “Crush” ad?
While Apple’s ad depicted the symbolic destruction of creative tools, Samsung’s ad shows a girl finding inspiration and making music with a Galaxy Tab S9.
What message does Samsung convey with the “UnCrush” ad?
Samsung’s ad promotes the idea that technology should nurture and respect the creative community, contrasting with Apple’s more polarizing message.
Why did Samsung launch the “UnCrush” ad campaign?
Samsung took advantage of the backlash against Apple’s “Crush” ad to position itself as a champion of creativity and innovation.
