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Arnold Su of Asus India on Driving Innovation in Consumer and Gaming PC Sector: An Exclusive Interview

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Highlights

  • Asus leads with innovative gaming PCs and consumer devices in India.

  • Plans to expand with local manufacturing under the ‘Make in India’ initiative.

  • Asus embraces AI and VR technologies in upcoming PC ranges.

  • 5G integration set to transform Asus’s laptop offerings in India.

In an insightful interview, Arnold Su, Vice President of the Consumer & Gaming PC, System Business Group at Asus India, sheds light on Asus’s innovative strategies and future plans in the dynamic world of consumer and gaming PCs.

Su delves into how Asus maintains its cutting-edge position in the market, particularly focusing on the burgeoning gaming sector and the evolving needs of the modern consumer.

Could you share insights into Asus’s strategy for staying at the forefront of innovation in the consumer and gaming PC markets?

Since the beginning of our operations in India, we have been at the forefront of exercising our vision to introduce state-of-the-art solutions that are backed by innovation.

Interestingly, when the idea of gaming was based on the premise of building your PC, putting all the permutations and combinations of bringing the best monitor that is in line with the processor, we decided to foray into the R&D to become a one-stop-shop solution for the enthusiasts.

We built PCs specifically for gaming that packed performance, introduced seamless software integrations, and compelling visuals that revolutionized the whole segment.

Not just limited to gaming, we are also making significant strides in our consumer and creator series portfolios.

This year also saw the launch of ASUS’ Creators Series, which has been built to support the burgeoning creator economy in the country.

It is laden with tools that help content creators deliver compelling visuals and a seamless user experience.

Our commitment to foray into cutting-edge technology is a priority for the Indian market. We also became the first company in India to launch a handheld gaming device, the ROG Ally, to promote gaming on the go. The product received an overwhelming response in the market.

Imbibing this strategy has helped us become the number one gaming PC company in the country five quarters in a row and the second-largest consumer laptop brand, as reported by the latest IDC report.

What trends do you foresee in the gaming PC sector in the next few years, and how is Asus preparing to meet these emerging needs?

With the proliferation of 5G connectivity, the adoption of cloud gaming and augmented reality (AR) games will see traction in the coming years.

Additionally, the online gaming and esports industry has been growing significantly over the past few years.

Therefore, the growth potential for the esports industry is enormous in India in the coming years.

Aligned with these trends, ASUS ROG has a diverse line-up in the Indian market designed to match the needs of the gaming community as a whole, be it professional gamers or upcoming gaming enthusiasts.

The TUF series is the perfect companion for those looking for an affordable gaming machine. For performance-centric gameplay, we have the ROG STRIX SCAR series.

Those looking to switch between work and play within minutes can go for our Zephyrus Series, and lastly, the ROG Flow X & Z series offers top-of-the-line industry innovations, perfect for those looking to keep up with work and gaming on the go.

Further, there is a “gaming on the go” phenomenon growing in the country. Consumers want a lightweight gaming experience but, at the same time, doesn’t compromise on performance.

The recently introduced ROG Ally will be a major driver of this phenomenon in the country. This groundbreaking product is the industry’s first Windows-based gaming console PC.

We are confident that this innovation will transform the gaming landscape, offering gamers an unparalleled and immersive experience not found in any other product.

How does Asus incorporate consumer feedback into its product development process, particularly for gaming PCs?

We at ASUS are constantly working towards ensuring that our products are in line with customer requirements.

To understand this, we try to integrate feedback and insights to deliver better and more innovative products tailored to their needs.

Even during the development journey of the ROG Ally, which spanned over five years, originating from the conceptualization of the ROG Mothership.

We conducted numerous focus groups and testing rounds involving diverse stakeholders, employing an iterative approach of constant testing and refinement.

This process enabled us to determine the optimal combinations of screen size, type, trigger type, grip area width, ergonomics, and other crucial factors.

Additionally, the integration of Anime Matrix in our latest offering in the Zephyrus series was conceptualized on the premise that gaming laptops mostly lack an aesthetic appeal. This option allowed users to display a fragment of their personality.

Consumer satisfaction and feedback integration are at the crux of ASUS operations.

We conduct multiple rounds of market research to understand how the response has been for our products and to understand customer queries.

With technologies like AI and VR gaining momentum, how is Asus integrating these into its consumer and gaming PCs?

ASUS has evolved into being recognized as a provider of technology solutions beyond motherboards and graphics cards.

Recognizing the potential to expand our capabilities, we ventured into High-Performance Computing (HPC) system development in 2017.

At that time, we dedicated a team of 200 individuals to delve into system-level Artificial Intelligence (AI).

Two years ago, in collaboration with the government, we established Taiwan Web Service (TWS), an ASUS subsidiary aimed at delivering AIHPC supercomputer cloud services.

Our deep expertise in computing enabled us to successfully introduce significant products like ChatGPT to the market.

Looking ahead to 2024, we anticipate an exciting year for AI.

ASUS is committed to sustained investment in research and development, focusing on core technologies.

We firmly believe that AI is at the forefront of a new technological evolution.

As such, our commitment to further investments aims to propel AI application innovation to broader and more advanced levels.

Is Asus considering local manufacturing or assembly to meet the demand for gaming PCs in India, and how might that impact the pricing and availability of the ROG series?

For the coming years, our intent is to scale our contribution towards the esteemed make in India initiative.

This contribution will eventually benefit consumers in the future as we will continue to floor innovative and affordable devices across our portfolios and product line-ups.

With the rollout of 5G, how do you see it impacting the PC industry, and what are Asus’s plans in this area?

Gaming is one of the pertinent demand drivers of PCs. According to a recent industry study, India is the fastest-growing games market in Asia.

Therefore, with faster internet speed and low latency, 5G will allow Indian gamers to enjoy an immersive gaming experience even while playing heavy games on their laptops.

Moreover, 5G will make cloud-based gaming more accessible to mobile game enthusiasts who wish to explore low to mid-range laptops as cloud gaming does not necessitate heavy and sophisticated premium-range devices.

Advertently, this will result in the growth of 5G laptops in the coming years.

How does Asus balance the need for high performance with affordability in its consumer PC range?

Understanding that there are different sets of consumers whose requirements span across multiple price points, we have introduced a range of products for both, consumer and Gaming PCs.

We ensure that our innovation and cutting-edge solutions are not just limited to the premium segment but is also reflected in our range of more affordable laptops. We will continue to push premium features in our affordable range.

FAQs

How is Asus staying ahead in the gaming PC market in India?

Asus focuses on understanding customer needs and integrating feedback into product development, especially in gaming PCs. With a diverse lineup like the ROG STRIX SCAR series and the TUF series, Asus caters to both professional gamers and enthusiasts, ensuring high performance and affordability.

What are Asus’s plans for incorporating AI and VR into its PCs?

Asus is heavily invested in AI and High-Performance Computing (HPC) systems. With initiatives like the Taiwan Web Service (TWS) for AIHPC supercomputer cloud services, Asus is at the forefront of integrating AI and VR into its consumer and gaming PCs, anticipating a significant leap in AI applications by 2024.

Is Asus considering local manufacturing for its gaming PCs in India?

Asus is committed to contributing to the ‘Make in India’ initiative, with plans to scale up local manufacturing. This move will not only cater to the growing demand for gaming PCs in India but also make innovative and affordable devices more accessible to consumers.

How will 5G impact the PC industry according to Asus?

5G is expected to revolutionize the PC industry by enhancing gaming experiences with faster speeds and low latency. Asus foresees this leading to a growth in 5G laptops, as 5G will make cloud gaming more accessible, even for those with low to mid-range laptops.

iQOO 12 Priority Pass Announced by Company Ahead of December 12th India Launch

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Highlights

  • iQOO 12 becomes India’s first phone with Snapdragon 8 Gen 3 chipset.

  • Priority pass for iQOO 12 available on iQOO.com and Amazon from December 5th.

  • Purchase the iQOO 12 with a priority pass to receive free Vivo TWS earphones.

  • iQOO 12 features a triple camera setup and a 144Hz LTPO AMOLED display.

The iQOO 12, featuring the advanced Snapdragon 8 Gen 3 chipset, is set to launch in India on December 12th.

This launch marks a significant milestone as the iQOO 12 becomes the first phone in India to boast this chipset.

To make this event more exciting, iQOO is offering an exclusive opportunity for consumers to get early access to the phone through a special priority pass.

Priority Pass: Your Ticket to Early Access

From December 5th, the iQOO 12 priority pass is going to be live on iQOO.com and Amazon.

This limited-time offer, ending on December 7th or until stocks last, will give you the chance to secure a iQOO 12 in advance. 

The pass has a price tag of Rs 999, and gives you a matching discount for the iQOO 12 during the early sale, effectively making the pass free.

Moreover, buyers who use the priority pass to purchase the iQOO 12 will receive complimentary Vivo TWS earphones worth Rs. 2,999.

This bonus is in addition to the general launch offers that will be announced on the release day.

Importantly, if a buyer decides not to purchase the iQOO 12, the priority pass is fully refundable.

iQOO 12: Expected Specs

iQOO 12: Expected Specs
iQOO 12: Expected Specs

The iQOO 12 has already landed on the Chinese shores last month so we know what to expect from the device.

It comes loaded with features that outshine its predecessor, such as the above-mentioned Qualcomm Snapdragon 8 Gen 3 SoC, a triple camera setup including a 50MP primary, 50MP ultra-wide, and a 64MP telephoto lens with 3X optical zoom.

 The device sports a 6.78-inch LTPO AMOLED display with a 144Hz refresh rate and boasts up to 3,000 nits of peak brightness.

In addition, the iQOO 12 supports 120W FlashCharge technology for rapid charging.

IQOO 12 5G SPECIFICATIONS

Key Specs

RAM 12 GB
Processor Qualcomm Snapdragon 8 Gen 2
Rear Camera 64 MP + 16 MP + 12 MP
Front Camera 24 MP
Battery 5000 mAh
Display 6.79 inches (17.25 cm)

General

Launch Date December 11, 2023 (Unofficial)
Operating System Android v13

Performance

Chipset Qualcomm Snapdragon 8 Gen 2
CPU Octa core (3.36 GHz, Single core, Cortex X3 + 2.8 GHz, Quad core, Cortex A715 + 2 GHz, Tri core, Cortex A510)
Architecture 64 bit
Fabrication 4 nm
Graphics Adreno 740
RAM 12 GB

Display

Display Type AMOLED
Screen Size 6.79 inches (17.25 cm)
Resolution 1080 x 2400 pixels
Pixel Density 388 ppi
Bezel-less display Yes with punch-hole display
Touch Screen Yes, Capacitive Touchscreen, Multi-touch

Camera

MAIN CAMERA
Camera Setup Triple
Resolution 64 MP, Primary Camera
16 MP
12 MP
Autofocus Yes, Phase Detection autofocus
Flash Yes, LED Flash
Image Resolution 9000 x 7000 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuous Shooting
High Dynamic Range mode (HDR)
Camera Features Digital Zoom
Auto Flash
Face detection
Touch to focus
Video Recording 1920×1080 @ 30 fps
FRONT CAMERA
Camera Setup Single
Resolution 24 MP, Primary Camera
Video Recording 1920×1080 @ 30 fps

Battery

Capacity 5000 mAh
Type Li-Polymer
Removable No
Quick Charging Yes, Fast, 200W
USB Type-C Yes

Storage

Internal Memory 256 GB
Expandable Memory No

Network & Connectivity

SIM Slot(s) Dual SIM, GSM+GSM
SIM Size SIM1: Nano, SIM2: Nano
Network Support 5G Not Supported in India, 4G Supported in India, 3G, 2G
VoLTE Yes
SIM 1
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
SIM 2
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
Wi-Fi Yes, Wi-Fi 4 (802.11 b/g/n)
Wi-Fi Features Mobile Hotspot
Bluetooth Yes, v5.3
GPS Yes with A-GPS, Glonass
NFC Yes
USB Connectivity Mass storage device, USB charging

Multimedia

Loudspeaker Yes
Audio Jack USB Type-C

Sensors

Fingerprint Sensor Yes
Fingerprint Sensor Position On-screen
Fingerprint Sensor Type Optical
Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope

FAQs:

What is the iQOO 12 Priority Pass?

The iQOO 12 Priority Pass is a special offer allowing early access to the new iQOO 12 smartphone in India. It’s available for purchase on iQOO.com and Amazon from December 5th to December 7th and costs Rs. 999, which is redeemable against the phone’s price.

Where can I buy the iQOO 12 Priority Pass?

The iQOO 12 Priority Pass can be bought online through iQOO.com and Amazon. The sale starts on December 5th and ends on December 7th, or as long as stocks last.

What are the benefits of buying the iQOO 12 with the Priority Pass?

Buying the iQOO 12 with the Priority Pass offers a Rs. 999 discount on the phone, equivalent to the price of the pass. Additionally, customers receive free Vivo TWS earphones worth Rs. 2,999 and can enjoy the general launch offers.

Samsung TV Plus Update Brings Enhanced User Experience and Content Discovery

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Highlights

  • Samsung TV Plus update introduces a redesigned home screen for easier navigation.

  • New tabs cater to regional preferences, including Music in the U.S., Australia, and New Zealand.

  • VOD integration in the channel guide for immediate access to favorite programs.

  • “More Like This” feature for personalized content suggestions based on viewing history.

Samsung has recently updated Samsung TV Plus, their complimentary streaming platform exclusively for Samsung device owners.

This free ad-supported streaming service now boasts a series of enhancements designed to make finding and enjoying content simpler and more intuitive.

With this update, Samsung TV Plus, available in 24 countries, extends its reach over 2,500 channels, offering an expansive array of viewing options.

Updated Home Screen

Updated Home Screen

The heart of the Samsung TV Plus update lies in its redesigned home screen.

This new layout provides is said to provide a clear and engaging overview of available content, including trending titles and those you’ve recently watched.

The introduction of distinct categories such as Live TV, Movies/TV Shows, Music, Kids, and Settings directly on the home screen means that users can now navigate to their preferred genres with ease.

The update also includes specific tabs for different regional markets.

For instance, users in the U.S., Australia, and New Zealand will find a dedicated Music tab, while the Kids tab appears for audiences in the U.S., Europe, Brazil, Mexico, and India.

Additionally, Indian viewers also benefit from a multilingual News tab

A Smarter Approach to VOD

Apart from that Samsung TV Plus is also getting integration of VOD into the channel guide streamlining the process and allowing instant playback of select programs.

This means no more waiting for your favorite episode to air; it’s available at your fingertips.

Furthermore, a “More Like This” feature added is geared towards fast content discovery.

By analyzing your viewing history, Samsung TV Plus suggests similar content, offering a personalized viewing experience.

This intelligent feature makes it easier for users to explore new shows and movies aligned with their tastes.

FAQs

What is the Samsung TV Plus Update?

The Samsung TV Plus Update is a significant enhancement to Samsung’s free streaming service, available exclusively to Samsung device owners. This update includes a redesigned home screen, regional tabs, and improved Video on Demand (VOD) features, making it easier to find and enjoy content.

How does the updated home screen improve user experience?

The new home screen in the Samsung TV Plus update offers a clearer, more engaging overview of available content. It categorizes content into sections like Live TV, Movies/TV Shows, and Kids, making it simpler for users to navigate and find their preferred genres.

What are the benefits of the new VOD feature in Samsung TV Plus?

The updated VOD feature allows users to instantly play select programs from the channel guide. This eliminates the wait time for specific episodes and provides immediate access to desired content.

Apple Watch Achieves Record Q3 Shipments, Outshining Samsung

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Highlights

  • Apple Watch records a 7% year-on-year increase in Q3 shipments.

  • 2nd-gen Apple Watch SE significantly boosts Apple’s smartwatch market share.

  • Huawei makes a strong comeback with a 56% increase in smartwatch shipments.

  • Samsung sees a 19% decline in smartwatch shipments, despite success of Galaxy Watch 6 Classic.

Apple Watch continues to dominate the premium smartwatch market, achieving its best-ever Q3 performance with a 7% year-on-year increase in shipments.

The Apple Watch SE is main reason for this extreme dominance, according to new market intelligence data.

Apple Watch Market Share

Apple Watch Market Share

Despite the overall smartwatch market growing by 9% in the same period, Apple Watch’s market share remains strong.

Apple’s inane ability to maintain leadership in the face of intense competition has always been noteworthy but especially this time around considering the later release of its latest model compared to the previous year.

As mentioned, the 2nd-generation SE model, in particular, has been a substantial contributor to Apple’s sustained market presence.

Huawei’s Impressive Performance

Huawei has emerged as a significant contender, making a remarkable comeback in the premium smartwatch segment.

Despite previous setbacks due to US chip sanctions, Huawei has seen a 56% year-on-year increase in overall shipments, with its HLOS smartwatches experiencing a 122% surge. 

Samsung’s Mixed Results

Samsung’s Mixed Results

For Samsung, another key player in the market, the results have been mixed.

While its Galaxy Watch 6 Classic has been performing well, older models have experienced a noticeable drop in demand.

Samsung’s overall smartwatch shipments declined by 19% year-on-year, with new products released in August showing only a 3% drop compared to their predecessors.

FAQs

1. What contributed to Apple Watch’s impressive Q3 performance?

The Apple Watch’s exceptional Q3 performance, with a 7% increase in year-on-year shipments, was largely driven by the popularity of the 2nd-generation Apple Watch SE. This model played a key role in maintaining Apple’s dominance in the smartwatch market, even with the overall market growing by 9%.

2. How did Huawei manage to rebound in the smartwatch market?

Despite facing challenges due to US chip sanctions, Huawei showed remarkable resilience with a 56% year-on-year increase in overall smartwatch shipments. The surge in its HLOS smartwatch sales by 122% indicates Huawei’s successful adaptation and innovation in the premium smartwatch segment.

3. What factors led to Samsung’s mixed performance in the smartwatch market?

Samsung experienced a mixed performance with a 19% year-on-year decline in overall smartwatch shipments. While the new Galaxy Watch 6 Classic saw positive reception, the demand for older models significantly dropped, contributing to the overall decrease in Samsung’s smartwatch shipments.

Skullcandy Smokin’ Buds Review: High on Quality, Low on Price

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Highlights

  • Eco-friendly design with 50% recycled materials.

  • Comfortable fit, ideal for active use.

  • Bass-heavy sound perfect for modern music.

  • Impressive 20-hour total battery life with rapid charging.

Skullcandy, a familiar name in the audio gear industry, introduced its latest offering in the earbuds category – the Smokin’ Buds, back in September.

With a price tag of Rs 7,999 these TWS are positioned at the higher end of the budget range.

This addition to Skullcandy’s lineup comes amidst stiff competition in the wireless earbuds market, promising a range of features designed to appeal to various users.

I approached the Skullcandy Smokin’ Buds with a mix of skepticism and curiosity.

This review will explore whether these earbuds stand out in a crowded market and justify their pricing.

Pros and Cons

Pros

Cons

Affordable and functional design.

Limited feature controls

Comfortable, secure fit

No app customization

Good bass-heavy audio

No ANC

Impressive battery life

Key Specs

  • 8 Hours in the Bud + 12 Hours in the Case

  • Rapid Charge (10 mins = 2 Hours of playtime)

  • Premium Audio Quality

  • Activate Voice Assistant

  • Capacitive Touch Controls

  • Microphone in Each Earbud

  • Noise-Isolating Fit

  • Use Either Bud Solo

Design and Build

Skullcandy Smokin’ Buds Design and Build

I feel that the Skullcandy Smokin’ Buds, crafted from 50% recycled plastic, strike a balance between eco-conscious design and practicality.

Despite its commendable sturdiness and IPX4 certification for splash resistance, the earbuds and their case give a plasticky impression, which is fine given the pricing but a few competing products definitely look cleaner.

Also, the ear tips, made from a stiffer, lower-quality silicone, might require replacement after prolonged use.

While the case is durable, its plastic hinge feels slightly flimsy and potentially susceptible to wear over time.

Nevertheless, the lightweight, sleek design of the Smokin’ Buds and their portable case makes them an easy and convenient companion for everyday use.

The Smokin’ Buds Wireless does well to blend comfort with functionality.

Nestled inside the case are two ultra-light earbuds, offering a secure fit that remains stable even during activities like jogging.

I would know since I took them two separate intense jogging sessions and not once did they fall off.

Accompanying these earbuds are three different sizes of ear tips to cater to various ear shapes, ensuring a snug fit in the outer ear. 

I felt that the ear tips’ stiffer silicone composition requires a bit of effort to insert, but it does contribute to the buds’ overall stability.

However, this tight fit might lead to some discomfort during prolonged use.

The initial setup is user-friendly; upon inserting the buds, a voice prompt signals pairing mode, allowing for a seamless Bluetooth connection with devices like my iPhone.

Features

Skullcandy Smokin’ Buds Features

As for the features, the TWS from Skullcandy come equipped with touch-sensitive controls that are mostly effective, though not without their quirks.

They facilitate a range of commands: a single tap plays or pauses music, answers or ends calls, a double tap raises the volume, and a quadruple tap changes the EQ mode.

However, there is no wear detection support, which felt like a miss for me.

Additionally, holding either bud for a second can reject a call or activate your voice assistant whether Android or iOS.

However, the control for lowering the volume—a triple tap—didn’t function in my testing. While these controls are comprehensive, they lack the precision found in more expensive offerings.

One notable absence is a dedicated app for the Smokin’ Buds, meaning users cannot fine-tune settings like the EQ or customize controls to their preference.

This limitation could be a drawback for those who prefer a more personalised listening experience.

Audio Performance

Skullcandy Smokin’ Buds Audio Performance

Let’s get into sound quality and the Smokin Buds deliver a more than decent experience within their budget range.

Testing them with a variety of genres highlighted their strengths and limitations.

The intense tracks of Guns and Roses were impressively rendered, with robust guitars, vibrant vocals, and dynamic drums.

While the clarity in orchestral pieces like Hans Zimmer’s Time in Inception wasn’t as refined as it might be on higher-end headphones, the overall quality was satisfactory for the price.

In terms of sound profile, the Smokin’ Buds have a bass-heavy emphasis, making them ideal for genres like pop and hip-hop.

However, as we mentioned instrumental enthusiasts might find the sound lacking in detail.

The earbuds have good peaks and dips performance, although there’s a noticeable imbalance in the high-bass and low-mid ranges, and a dip in the mid-mid that slightly hollows out vocals and lead instruments.

There is no ANC with the Smokin’ Buds but the earbuds’ snug fit effectively filters out much background noise.

This also translates to clear call quality, with recipients noting crystal clear sound.

The noise isolation capability of these earbuds is quite effective, minimizing external distractions and enhancing the listening experience.

Battery Life

Skullcandy Smokin’ Buds Battery Life

The Skullcandy Smokin’ Buds offer an impressive battery life, with up to 8 hours of playback time on a single charge and an additional 12 hours available from the charging case.

This makes a total of 20 hours of use when both the buds and case are fully charged.

Along witha rather portable design and lasting battery life the buds can last a full workday of listening, with the added flexibility of topping up the charge on the go.

Additionally, the Smokin’ Buds feature a practical ‘Rapid Charge’ function, providing up to two hours of playback from just 10 minutes of charging, making them a reliable option for those with busy lifestyles or frequent travelers.

Final Verdict

Skullcandy Smokin’ Buds Final Verdict

The Skullcandy Smokin’ Buds, priced at Rs 7,999, are a solid choice in the budget TWS market.

They balance eco-conscious design with practical features, offering comfort and stability, albeit with a plasticky feel and stiffer ear tips.

While they lack advanced features like wear detection and app customization, they compensate with efficient controls and good battery life.

Audio performance is robust, especially for bass-heavy genres, though not as nuanced for intricate musical styles.

Overall, I think that they are an affordable option for everyday use, well-suited for users prioritising functionality and battery life over high-end sophistication.

FAQs

How is the build quality of Skullcandy Smokin’ Buds?

The Smokin’ Buds are made from 50% recycled plastic, offering a balance between eco-friendliness and durability. While they feel a bit plasticky, they are IPX4 certified for splash resistance, making them sturdy for everyday use.

What are the audio capabilities of the Smokin’ Buds?

They excel in bass-heavy music, making them ideal for genres like pop and hip-hop. However, they might not deliver the same level of detail in more intricate musical styles due to their sound profile.

Are there any limitations in the features of Smokin’ Buds?

Yes, they lack wear detection and customizable app support. The touch controls are comprehensive but not as precise as more expensive models.

What’s the battery life like on the Skullcandy Smokin’ Buds?

The earbuds offer 8 hours of playback, with an additional 12 hours from the case, totaling 20 hours. They also feature a rapid charge function for quick top-ups.

Google Is Taking Legal Action Against Fake Bard AI Malware Scammers

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Highlights

  • Google sues over fraudulent Bard AI chatbot downloads and malware installation.

  • Lawsuit targets misuse of Google trademarks to deceive users.

  • Fake Bard AI malware scam affects social media users and small businesses.

  • Google’s legal action seeks to disrupt scammer operations and set a precedent.

Google has initiated legal action against unidentified individuals for promoting fraudulent downloads of its AI chatbot Bard, which, in reality, turned out to be conduits for installing fake Bard AI malware.

Google’s Fight Against Misuse of Bard AI

Google’s Fight Against Misuse of Bard AI

The lawsuit highlights the exploitation of Google’s trademarks, such as “Google AI” and “AIGoogleBard,” by the alleged scammers.

These names are reportedly used to deceive users into installing malware, which then enables the attackers to hijack social media login credentials.

The defendants, referred to as Does 1-3 in the lawsuit, have not been identified as of now.

Google’s general counsel, Halimah DeLaine Prado, stated that the lawsuit serves multiple purposes, including establishing legal precedent, disrupting scammers’ tools, and increasing the consequences for such malicious actors.

She emphasized that these scammers have misled people globally, leading Google to file nearly 300 takedown requests related to this issue.

Impact and Response

This fake Bard AI malware scam targets a wide range of victims, including small businesses and Facebook advertisers.

The scammers reportedly use social media posts and web pages to falsely advertise free downloads of Bard, a chatbot that is not available for download.

Unsuspecting users who fall for this trap end up downloading malware, which gives scammers control over their social media accounts.

FAQs

What is the nature of the lawsuit filed by Google?

Google has filed a lawsuit against anonymous individuals for promoting fake downloads of its AI chatbot, Bard, which were actually conduits for installing fake Bard AI malware. The lawsuit focuses on the misuse of Google’s trademarks, such as “Google AI” and “AIGoogleBard,” by the alleged scammers to deceive users.

What are the consequences of the fake Bard AI malware?

The fake Bard AI malware enables attackers to hijack social media login credentials, posing a significant threat to individual privacy and security. The malware primarily targets social media users, small businesses, and Facebook advertisers, gaining unauthorized access to their accounts.

How has Google responded to the Bard AI malware scam?

In response to the fake Bard AI malware scam, Google has filed nearly 300 takedown requests and initiated legal action. This lawsuit aims to disrupt the tools used by scammers, establish a legal precedent, and raise the consequences for such malicious activities.

iOS 17.2 Update Is Going to Bring Custom Apple Default Alerts Sounds 

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Highlights

  • iOS 17.2 introduces customizable Apple Default Alerts sounds for notifications.

  • “Sounds & Haptics” settings include new “Default Alerts” section for sound personalization.

  • Update offers options to adjust haptic feedback for a tailored iPhone experience.

Apple is gearing up for the release of iOS 17.2, an update that brings a much-anticipated feature: the ability to customize Apple Default Alerts sounds.

This enhancement allows users to personalise the sound for all incoming notifications, adding a new dimension to the iPhone experience that was previously out of the user’s reach.

The update is obviously available only to beta testers at the moment.

So how do you change the notification sound? In the “Sounds & Haptics” settings of iOS 17.2, users will find the “Default Alerts” section, where you can select your preferred notification sounds.

iOS 17.1.2 update

This update extends beyond just audio customization; it also includes options to adjust the default haptic feedback, providing a more tailored user experience.

Apple has been know to be quite intuitive with its updates recently, and this new feature is basically the company offering users more control over the iPhone experience.

The iOS 17.2 update, expected to be released before Christmas, also introduces the z, a digital diary for iPhone users to document their thoughts and experiences.

More recently Apple released the iOS 17.1.2 update for its iPhone 15 lineup and select older models, alongside macOS Sonoma 14.1.2.

The focus for the update was not on making breakthrough changes in the software but basically addressing some minor issues and enhancing security across supported iPhone and Mac models.

FAQs

1. How can I customize notification sounds in iOS 17.2?

In iOS 17.2, go to “Sounds & Haptics” in the settings menu and navigate to the “Default Alerts” section. Here, you can choose your preferred sounds for different notifications, giving you the ability to personalize how you receive alerts.

2. What other features does the iOS 17.2 update include apart from sound customization?

Beyond customizable Apple Default Alerts sounds, iOS 17.2 also brings adjustable haptic feedback options, allowing users to tailor the tactile response of their iPhones. Additionally, the update introduces the Journal app, a digital diary for capturing personal thoughts and experiences.

3. How does the iOS 17.2 update enhance the overall iPhone experience?

iOS 17.2 enhances the iPhone experience by providing users with greater control over their device’s audio and haptic feedback, reflecting Apple’s commitment to intuitive and user-friendly updates. This, combined with the new Journal app, adds more depth to the iPhone’s functionality and personalization.

Redmi 13C 5G Confirmed To Harbour MediaTek’s Dimensity 6100+ SoC Ahead of December 6 India Launch

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Highlights

  • Redmi 13C 5G with MediaTek Dimensity 6100+ chipset set for India launch.

  • 4G variant of Redmi 13C likely powered by MediaTek Helio G85 SoC.

  • Features 6.74-inch display, 50MP primary camera, and 5,000mAh battery.

  • Available in Stardust Black and Star Shine Green with up to 256GB storage.

The Redmi 13C 4G, initially unveiled globally earlier in November, is set to make its debut in India on December 6, marking a significant addition to the Redmi smartphone lineup in the country.

But there is also going to be a 5G variant for the device and the company has revealed some details about this new variant as well.

Features and Specifications

Features and Specifications

The upcoming Redmi 13C 5G variant in India will feature MediaTek’s Dimensity 6100+ chipset, as has already been revealed by Redmi India.

Positioned as an affordable 5G option, it is expected to be priced below Rs. 15,000, offering 8GB of RAM and up to 256GB of onboard storage.

In contrast, the 4G model of the Redmi 13C is likely to be powered by a MediaTek Helio G85 SoC, which is more in line with its global version.

However, this specification is yet to be officially confirmed.

As per earlier leaks and then confirmations, the Redmi 13C 4G version in India will be available in two colour options – Stardust Black and Star Shine Green.

It boasts a 50MP primary rear camera, indicating a focus on enhanced photography capabilities.

The global model of the Redmi 13C 4G runs on Android 13-based MIUI 14 and comes in three RAM and storage variants.

It features a 6.74-inch LCD display with a 90Hz refresh rate and peak brightness of 450 nits.

The camera setup includes a 50MP primary sensor and a 2MP macro shooter at the back, along with an 8MP front sensor.

Additionally, the phone is equipped with a 5,000mAh battery supporting 18W wired charging.

What are the key features of the Redmi 13C 5G variant launching in India?

The Redmi 13C 5G variant, set to launch in India, is powered by MediaTek’s Dimensity 6100+ chipset.

This affordable 5G smartphone is expected to be priced below Rs. 15,000, featuring 8GB of RAM and offering up to 256GB of onboard storage. Its introduction signifies Redmi’s commitment to bringing 5G technology to a wider audience in the Indian market at an accessible price point.

How does the Redmi 13C 4G model compare, and what are its specifications?

The Redmi 13C 4G model, aligning with its global version, is likely to be equipped with a MediaTek Helio G85 SoC, although this detail awaits official confirmation. It comes in Stardust Black and Star Shine Green color options, featuring a 50MP primary rear camera. The phone runs on Android 13-based MIUI 14 and has a 6.74-inch LCD display with a 90Hz refresh rate.

iQOO Neo 9 Leaked Schematics Show Design, Camera Placement

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Highlights

  • iQOO Neo 9 leaks reveal a unique dual rear camera setup.

  • Features a 6.78-inch display with a modern hole-punch design.

  • Anticipated to run on Snapdragon 8 Gen 2 SoC and Android 14.

  • Expected to include a 50MP Sony IMX920 sensor for superior photography.

The iQOO Neo 9, following the launch of the iQOO Neo 8 in China earlier this year, is already generating buzz with its recent schematic leaks.

What’s more it is possible that the device launch is fast approaching as well.

Design and Display Features

Design and Display Features

Leaked schematics of the iQOO Neo 9, shared by tipster Digital Chat Station, reveal a possible dual rear camera setup, a departure from more common multi-camera arrays.

This setup includes primary and secondary sensors in separate circular cutouts, accompanied by a dual-LED flash unit, situated at the top left corner of the handset. 

The schematics also indicate a hole-punch cutout at the top center of the display, along with narrow bezels, something now very common on modern day smartphones.

In terms of display, the iQOO Neo 9 is rumored to feature a 6.78-inch screen, maintaining the display size seen in the iQOO Neo 8 and iQOO Neo 8 Pro, both of which boast a 1.5K resolution.

Anticipated Specifications

Anticipated Specifications

Talking about some of the leaked specs, the iQOO Neo 9 is likely to be powered by last years Snapdragon 8 Gen 2 SoC, which could be paired with up to 16GB of RAM and 256GB of internal storage.

The device might operate on Android 14, equipped with either FunTouchOS 14 or OriginOS 4, depending on the region.

One of the highlight features, as also shown by the leaked schematics, is the potential inclusion of a 50MP Sony IMX920 sensor, measuring 1.49 inches, which could significantly enhance the phone’s camera capabilities.

iQOO Neo 9 Series Key Specs

GENERAL

Sim Type Dual Sim, GSM+GSM
Dual Sim Yes
Sim Size Nano+Nano SIM
Device Type Smartphone
Release Date February 23, 2022

DESIGN

Dimensions 75.1 x 159.1 x 8.6 mm
Weight 200 g
Bezel less Yes

DISPLAY

Type Color AMOLED Screen (1B)
Touch Yes
Size 6.56 inches, 1080 x 2376 pixels, 120 Hz
PPI ~ 398 PPI
Screen to Body Ratio ~ 87.5%
Features HDR10+, 1200 nits (peak)
Notch Yes, Punch Hole

MEMORY

RAM 8 GB
Storage 128 GB
Storage Type UFS 3.1
Card Slot No

CONNECTIVITY

GPRS Yes
EDGE Yes
3G Yes
4G Yes
5G Yes
VoLTE Yes, Dual Stand-By
Wifi Yes, with wifi-hotspot
Bluetooth Yes, v5.2, A2DP, LE
USB Yes, USB-C v2.0
USB Features USB on-the-go, USB Charging

EXTRA

GPS Yes, with A-GPS, GLONASS, GALILEO, BDS
Fingerprint Sensor Yes, In Display
Face Unlock Yes
Sensors Accelerometer, Gyroscope, Proximity, E-compass, Ambient light sensor
3.5mm Headphone Jack No
Splash Resistant Yes
Dust Resistant Yes

CAMERA

Rear Camera 48 MP f/1.8 (Wide Angle)
13 MP f/2.5 (Telephoto)
13 MP f/2.2 (Ultra Wide) with autofocus
Features Night Mode, Portrait, Pano, Live Photo, Slo-mo, Time-Lapse, Pro Mode, AR Stickers, Extreme Night Vision, Doc Correction, Pro Sports Mode, Ultra Stable Mode
Video Recording 4K @ 30 fps UHD, 1080p @ 30 fps FHD
Flash Yes, Dual LED
Front Camera Punch Hole 16 MP f/2.5 (Wide Angle)
Front Video Recording 1080p @ 30 fps FHD

TECHNICAL

OS Android v12
Chipset Qualcomm Snapdragon 888+
CPU 2.9 GHz, Octa Core Processor
Core Details 1×2.99 GHz Kryo 680 (Cortex X1) + 3×2.42 GHz Kryo 680 (Cortex A78) + 4×1.80 GHz Kryo 680 (Cortex A55)
GPU Adreno 660
Java No
Browser Yes

MULTIMEDIA

Email Yes
Music Yes
Video Yes
FM Radio No
Document Reader Yes

BATTERY

Type Non-Removable Battery
Size 4350 mAh, Li-Po Battery
Fast Charging Yes, 120W Fast Charging

FAQs

1. What are the notable design features of the iQOO Neo 9 based on the leaks?

The iQOO Neo 9 is rumored to have a dual rear camera setup, featuring primary and secondary sensors in separate circular cutouts, and a dual-LED flash unit located at the top left. Additionally, the device is expected to have a hole-punch cutout in the center of its display and narrow bezels, aligning with current smartphone design trends.

2. What can we expect from the display of the iQOO Neo 9?

The iQOO Neo 9 is rumored to feature a 6.78-inch screen, maintaining the display size of its predecessors, the iQOO Neo 8 and Neo 8 Pro. Both earlier models boast a 1.5K resolution, suggesting that the Neo 9 will continue to offer a high-quality visual experience.

3. What are the anticipated specifications of the iQOO Neo 9?

The iQOO Neo 9 is likely to be powered by the Snapdragon 8 Gen 2 SoC, paired with up to 16GB of RAM and 256GB of internal storage. It is expected to operate on Android 14, with a software overlay of either FunTouchOS 14 or OriginOS 4, depending on the region. A standout feature is the possible inclusion of a 50MP Sony IMX920 sensor, enhancing its camera capabilities.

Microsoft Game Store Set to Rival Apple and Google in Mobile Gaming

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Highlights

  • Microsoft plans to launch a mobile gaming store to challenge existing giants.

  • Expansion follows a 7% increase in Game Pass subscribers in Latin America.

  • Acquisition of Activision Blizzard strengthens Microsoft’s mobile gaming portfolio.

  • Cloud gaming technology pivotal in Microsoft’s mobile gaming strategy.

Microsoft is making a strategic leap into the mobile gaming market with its upcoming Microsoft game store, aiming to compete with giants like Apple and Google.

Phil Spencer, head of Xbox, revealed the plan at the CCXP convention in Sao Paulo, indicating that the launch might be sooner than expected.

This new venture is part of Microsoft’s successful expansion of its Game Pass subscription service to Latin America, which saw a 7% customer increase.

Of course everyone remembers  the acquisition of Activision Blizzard, known for hits like “Candy Crush” and “Call of Duty Mobile,” bolstering Microsoft’s stance in the $90 billion mobile gaming market.

Challenging Path Ahead

Challenging Path Ahead

However, the path ahead is not without challenges.
The mobile gaming industry saw a 5% decrease in spending in 2022, and the regulatory environment around digital marketplaces is complex, as highlighted by Epic Games’ lawsuits against Apple and Google.

Despite these hurdles, Microsoft is optimistic about providing more choices to gamers, especially with its cloud gaming technology enabling streaming to mobile devices.

Spencer’s emphasis on multi-screen presence makes a point of Xbox’s strategy for future relevance.

Microsoft is making a big entry into the mobile game store arena and it couldn’t be better timed, particularly as regulatory efforts like the EU’s Digital Markets Act push for more openness in app stores.

In essence, Microsoft is poised to leverage its technological prowess and recent strategic moves to make a significant impact in the mobile gaming sector.

FAQs

1. What is Microsoft’s plan for entering the mobile gaming market?

Microsoft aims to launch a mobile gaming store, positioning itself as a competitor to Apple’s App Store and Google Play. This move is part of Microsoft’s broader strategy to expand its presence in the lucrative mobile gaming sector and offer a diverse range of gaming experiences to users.

2. How has Microsoft’s Game Pass expansion influenced its mobile gaming strategy?

The expansion of Microsoft’s Game Pass subscription service, particularly in Latin American countries, resulted in a significant 7% increase in subscribers. This growth reflects the potential and demand in the gaming market, encouraging Microsoft to further invest in mobile gaming solutions.

3. How does the acquisition of Activision Blizzard impact Microsoft’s mobile gaming plans?

Microsoft’s acquisition of Activision Blizzard, a major player in the mobile gaming industry, is a strategic move to bolster its position in the market. With popular titles like “Candy Crush” and “Call of Duty Mobile,” this acquisition provides Microsoft with a strong foothold in the $90 billion mobile gaming industry.