Highlights

• Huawei sales surge 66% overshadowing iPhone 15 in Singles’ Day period.

• Xiaomi records 28% sales increase, boosting China’s smartphone market.

• Huawei Mate 60 and Xiaomi 14 priced competitively against iPhone 15.

• Apple’s sales volume on JD.com surpasses 10 billion Yuan in 2023.

In the latest turn of events in the smartphone market, Huawei has managed to surpass Apple in sales during China’s renowned 11.11 shopping holiday.

According to a report from Counterpoint Research, Huawei, along with fellow Chinese tech giant Xiaomi, saw a significant increase in sales, overshadowing the performance of Apple’s iPhone 15 lineup.

Huawei Beats Apple in Sales Surge

During the two-week period from October 30 to November 12, which includes the Singles’ Day shopping festival, Huawei recorded a substantial 66% increase in sales year-on-year.

This surge was largely propelled by the success of its latest flagship 5G series, the Mate 60 lineup.

In contrast, Apple experienced a 4% dip in iPhone sales.

Xiaomi Follows Suit

Xiaomi, another major player in the Chinese smartphone market, also experienced a notable increase in sales.

The brand witnessed a 28% rise during the same period, further indicating a shift in consumer preferences towards domestic brands.

The sales jump of Huawei and Xiaomi not only signifies the brands’ growing dominance but also contributed to a 5% overall increase in the local smartphone market sales year-on-year during the Singles’ Day period.

Pricing Comparison

In terms of pricing, Huawei’s Mate 60 series starts at 5,499 Yuan, while Xiaomi’s 14 lineup is priced from 3,999 CNY.

Apple’s iPhone 15 series, on the other hand, has a starting price of 5,999 CNY.

The competitive pricing of Huawei and Xiaomi, combined with their advanced features, is likely to have contributed to their impressive sales figures.

E-Commerce Platform Sales

Despite Chinese e-commerce giants Alibaba and JD.com ceasing the practice of revealing sales figures for the Singles’ Day period, some insights were still shared.

JD.com reported that the volume of Apple products sold during the 2023 shopping festival exceeded 10 billion CNY.

Meanwhile, Xiaomi announced that its sales across all platforms during the festival reached 22.4 billion CNY.

FAQs

How did Huawei’s sales compare to Apple’s during the Singles’ Day period?

Huawei experienced a significant sales increase of 66% year-on-year during the Singles’ Day period, surpassing the performance of Apple’s iPhone 15, which saw a 4% decline. This surge was primarily driven by the popularity of Huawei’s Mate 60 series.

What was Xiaomi’s performance during the Singles’ Day sales?

Xiaomi also showcased a strong sales performance, with a 28% increase during the Singles’ Day shopping period. This growth contributed to the overall rise in China’s smartphone market sales and highlighted Xiaomi’s growing market presence alongside Huawei.

How does the pricing of Huawei and Xiaomi smartphones compare to Apple’s iPhone 15?

Huawei’s Mate 60 series starts at a price of 5,499 Yuan, and Xiaomi’s 14 lineup begins at 3,999 Yuan. In comparison, the starting price of Apple’s iPhone 15 series is slightly higher at 5,999 Yuan, making Huawei and Xiaomi’s offerings more competitively priced.