Highlights

• OnePlus marks ten years of industry advancements and “Never Settle” ethos.

• 59% growth in global device sales in 2023, highlighting market expansion.

• OnePlus emphasizes sustainable practices and community engagement.

• Special OnePlus 12 packaging to honor the community’s contribution.

OnePlus is marking its ten-year anniversary with a bit of reflection on its journey which has been filled with significant advancements in the smartphone industry.

Pete Lau, the founder, shared insights on this decade-long progression in the OnePlus community forum. 

The brand’s evolution, from the OnePlus One to its latest OnePlus 11, has demonstrated its commitment to the “Never Settle” ethos.

Key Achievements and Future Direction

2023 saw OnePlus’s global device sales soar by 59% compared to the previous year, highlighting its expanding market presence.

The launch of the OnePlus Open, a foldable smartphone, met with exceptional demand, indicating the brand’s success in new ventures.

Sustainable Practices and Community Engagement

OnePlus’s focus extends beyond technology to include sustainable and socially responsible practices.

Efforts to build a greener operation and ensure product longevity showcase its commitment to environmental stewardship.

Celebrating its anniversary, OnePlus is engaging its large community through various programs, emphasizing the Power of Community initiative.

OnePlus 12: A Community Tribute

In a unique gesture of gratitude, the upcoming OnePlus 12 will feature a special packaging box with a thank you list, honoring the community’s role in OnePlus’s success.

This move symbolizes the brand’s appreciation for its supportive user base.

FAQs

1. What milestones has OnePlus achieved in its ten-year journey?

OnePlus has experienced significant advancements over the last decade, epitomized by its growth from the OnePlus One to the OnePlus 11. The brand celebrated a remarkable 59% increase in global device sales in 2023. Its successful foray into new product categories, like the OnePlus Open foldable smartphone, further underscores its industry impact.

2. How is OnePlus demonstrating its commitment to sustainability?

Alongside its technological innovations, OnePlus has been actively incorporating sustainable practices into its operations. The brand focuses on building greener operations and enhancing product longevity, reflecting its dedication to environmental stewardship and responsible practices.

3. What role does community engagement play in OnePlus’s strategy?

Community engagement is a cornerstone of OnePlus’s ethos. The brand actively involves its community through various initiatives, emphasizing the “Power of Community” program. This approach highlights OnePlus’s recognition of its user base’s significant role in its success and journey.