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Why EdTech will stay relevant

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EdTech

Users from Tier II and III towns are expected to be the growth driver of the EdTech sector as they got exposure to online learning during the Covid-19 induced lockdown and experienced that learning can happen through online mediums, which they were sceptical initially. Experts also believe that the EdTech sector will become more integrated with the Indian education system in time to come.

After a gap of close to two years, campuses of educational institutions have started buzzing with students again. With omicron’s fears subsiding, schools and colleges were directed to resume the offline classes and discourage online classes. As students go back to brick-and-mortar classrooms, will digital classrooms or EdTech platforms continue to note the massive uptake in its user base?

“The boom in EdTech space was very much on the upward trajectory from 2016 onwards. However, the pandemic and subsequent lockdown just fast-forwarded the process and start-ups emerged in large numbers to be a part of the growth journey. This space will definitely grow in the years to come because the students and their parents have experienced that learning can happen through online mediums which they were sceptical initially,” says Partha Halder, Centre Head, FIITJEE Punjabi Bagh Centre, New Delhi.

Smaller towns will be the growth driver

However, the growth, says Halder, is expected to come from smaller towns and cities where there is a dearth of good teachers or offline services. And even in big cities, online education will complement offline education.

“EdTech is becoming more prevalent across educational institutions as it provides children with more practical knowledge and new pedagogy of learning. Audio and visual aids for better understanding. Considering how the attention span has decreased among children, EdTech keeps them engaged. It also provides them with an opportunity to understand, learn, and create,” says Mridul Ranjan Sahu, Co-Founder, CuriousJr who believes that EdTech will continue to see an upward trend in time to come as there has been an inclination towards it among parents and educational institutions globally.

EdTech

Growth of EdTech in India

“Thanks to the boom in EdTech, the Indian education system known for being exam centric, has been slowly transitioning to a more impact-based and practical learning approach,” says Sahu.

According to the Pwc and Confederation of Indian Industry (CII) report, the EdTech market in India was worth approximately USD 3 billion in 2020 and is projected to grow at a CAGR of approximately 30% to become worth approximately USD 10 billion by 2025.

The report says that schooling (primary, secondary and higher secondary) and technical skilling are the fastest-growing segments due to a large addressable market. Demand for non-academic courses from Tier II & III cities and the need for personalization in the EdTech space is expected to fuel the growth in the Indian EdTech sector.

Ankit Maggu, Co-Founder, Geekster, says that the rapid pace of adoption of EdTech witnessed in the last 24 months might flatten a bit for some months, but it shall only proceed further from here. As per the industry statistics, the online education market is expected to grow by 11.6 billion by 2026.

Hybrid channel approach

Experts predict that in the future, EdTech players will use a mixed-channel approach. “Our prediction is that EdTech players will use a mixed channel approach in time to come. They are working towards creating offline touchpoints for students, and offline institutes are trying to embed tech to deliver better,” says Piyush Bhartiya- CO-Founder & CEO, AdmitKard.

Currently, BYJU’S has live tuition entre in 23 cities across 80 centers and they are planning to increase this to 200 cities by the end of the year.

However, Geekster Co-Founder believes that the drivers of the hybrid model might not be the EdTech players but the brick-and-mortar educational institutes. He reasons that they are the ones who are transitioning. “Initially, they will be creating and sustaining the phygital model of education delivery,” adds Maggu.

On the other hand, Halder reasons that it could be the case with few players who have invested too much in technology and not on the content. “Those who did not focus on the effectiveness of their products in the Indian context and did not focus on learning outcomes may see a dip in their volume subscriptions. To fuel the next level of growth they may go into for hybrid model to stay relevant in the market,” explains Halder.

Metaverse is a new entrant

Highlighting the latest happenings in this field, Maggu says that the metaverse is one of the areas where everyone is keenly following, it certainly has the capability of making ‘Live Learning’ much more engaging & impactful. “The virtual classroom atmosphere and education delivery is going to evolve a lot from here, and I am sure in the future we are going to see a lot of start-ups emerging from this area and recreating the classrooms of tomorrow,” explains Maggu.

Talking about innovation, Halder says that live classes, interactive learning, game-based learning, focus on learning outcome, personalisation in learning through technology, performance tracking, understanding strength and weaknesses and constant scope of improvement through technology are some of the areas where innovation is expected to happen in the coming years.

Gaming and education technology

Priya Ranjan, professor, Department of Electronics and Communication Engineering (ECE), Bhubaneswar Institute of Technology, Bhubaneswar says that there are many new trends in this domain. “Augmentation by VR and AR technologies to generate a live environment for total ‘immersion of pupil’ needs to be done. Indeed, the augmentation of EdTech with VR+AR and with gaming consoles are the steps in this direction where you can pick your own personalized learning module just like you pick a movie,” says Ranjan.

Impact of new-age technologies on teachers

Since the beginning of the Covid-19 pandemic, teachers’ acceptance and resistance to using technology for teaching have been observed. They were unfamiliar with the concept and technology at first, but two years later, they are well-equipped and aware of how to use them. “They will undoubtedly confront numerous obstacles, such as students becoming distracted or misusing technology, a lack of professional training, inadequate network infrastructure, and so on. They will adapt to the changing scenario as they gain more experience, batch by batch, with further training and stronger technological infrastructure,” says Sahu.

Steps needed to improve the accessibility

Online classrooms, which can be accessed from any location and do not follow strict timetables, make education available to everybody regardless of their circumstances.

Emphasizing the importance of making educational material available to all and improving the accessibility of low-cost education, Sahu says that it is a must to make content available for all platforms, including computers and smartphones. “Technology also enables educational resources to students residing in remote areas who previously did not have access to them. One of the most exciting and meaningful benefits of EdTech is the opportunity to make learning more accessible,” adds Sahu.

Also, to enable free tech access, Bhartiya says that distribution/donation of gadgets such as tablets, mobile phones, and computers can be done.

“Besides, internet connectivity especially last-mile connectivity needs to be improved. On the product and pricing side, I believe affordability has been taken care off,” adds Halder.

“Technology if used correctly can help in educating millions of aspirants and enable the country in transforming its manpower into skill-power. However, innovative models are to be created by the industry & the regulatory framework to be provided by the government so that the right models can scale and help in educating millions at affordable price points. ISA (Income Sharing Agreement) is one much model, which if used correctly can truly transform the reach and impact of higher education in the country,” says Geeksters founder.

Most sought after for skill development

“Technology is no longer an afterthought; it has taken centre stage. Workplaces are becoming increasingly hybrid, and specialized skills are in high demand. “Our educational system today employs tech-oriented pedagogies. Competencies and skill-building programmes are integrated as a necessary component of preparing a student population for the future workforce. This shift has resulted in the emergence of new trends that are here to stay and will define the country’s skill and education landscape in the future,” says Sahu.

 

Echoing a similar voice, Geekster founder says that skill development is the need of the hour due to the rapid pace at which the industry is evolving these days. “Every few years a professional has to upgrade to stay relevant and competitive. However, professionals are short on time and prefer to save every minute. Therefore, they would opt for mobility, and easy accessibility to upskill which are best provided by EdTech platforms,” he explains.

According to Bhartiya, “By 2030 India will have more than 90 million people joining the workforce based on its current demographic dividend. EdTech encourages and empowers learners with well-thought-out talent solutions focused at making skill the most asset for a company,” says Bhartiya.

Will EdTech continue to be an essential component

Despite back to campuses, service providers are hopeful that EdTech will continue to be on the growth trajectory. “Yes, definitely. As mentioned before, Edtech is becoming more prevalent across educational institutions now that schools are reopening and adopting a hybrid model. Edtech is not just about modern and advanced technology, it is more of a new era, a revolution in the education system,” says Sahu.

The Indian education system was largely conventional, necessitating the construction of a holistic curriculum with job creation as the long-term goal. “This is only possible through EdTech or online learning. Teachers in India have been empowered by technology to embrace a multi-modal approach of learning that combines audio-visual, texts, and experience kits. As a result, they are now able to provide learning solutions that meet international requirements,” says CEO of AdmitKard.

Online education

The kind of experience and upgradation of teaching techniques that EdTech is offering today will only witness a quicker adoption pan India. “Now it is not a replacement after the resumption of physical classes, rather it is something that people have started digging deep into, and they see it as a convenient and improvised solution. Certainly, no doubt, initially this was introduced as the second option, but that only allowed people to get introduced to the new age method. Now that they have become more familiar, they have experienced a more convenient, and better solution. And not just on the B2C side, but B2B as well have started seeing this as the future of education,” says Co-Founder of Geekster.

Also, Read Here: ‘Samsung Smart School’ program launched at Varanasi Navodaya Vidyalaya

Xtracover cocks revenue of over INR 100 crore in FY2021-22; aims to acheive more in FY23

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Xtracover cocks revenue of over INR 100 crore in FY2021-22; aims to acheive more in FY23

Xtracover is an e-commerce platform that offers a variety of after-sales services for a variety of electronic devices. It covers smartphones and other electronic devices. The platform recently stated that following the FY2021-22 they have cloaked a revenue of over INR 100 crore. The firm accomplished this huge milestone within the first year of uninterrupted operations with the goal of making reconditioned gadgets more valuable.

Because of the stigma associated with purchasing a used gadget and the absence of after-sales services, India’s refurbishing business has been reluctant to develop. After the pandemic-induced economic slump, however, consumers have also grown increasingly price cautious. Leveraging its experienced team, Xtracover has witnessed constant growth in the past year. The company intends to cross INR 275 crore revenue target in FY2022-23.

Xtracover cocks revenue of over INR 100 crore in FY2021-22

Xtracover was founded in 2017 and has been functioning since 2019. It is essentially a bootstrapped startup with just early marketing investment. In order to improve its activities and strengthen its name, the group seeks to obtain USD 6 million from investors, bringing the total amount raised to INR 675 crore in FY2023-24.

Speaking on the stellar growth, Soumitra Gupta, Founder and CEO of Xtracover, said, “Indian consumers have started to trust refurbished products more after the pandemic that led to the market growth. Xtracover is the only company to offer the complete range of after-purchase services for electronic gadgets. Therefore, it intends to provide transparency to our customers to reduce their hesitation in buying a refurbished product. We have had a great FY2021-22 and have already charted a growth path for the next financial year. We believe that Xtracover is poised to take a giant leap and become one of the go-to companies for refurbishment.”

Xtracover intends to increase its global outreach through Export-Oriented Units (EOU) in India. The corporation will obtain the goods from huge clients in other countries, refurbish them, and ship them back to the United States. It intends to recoup the service fee by returning them to India, which prohibits the import of discarded products.

Also Read: Meta’s high-end Project Cambria VR headset showcased

Infinix Hot 11 2022 Review: A decent choice in the budget-segment

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Infinix Hot 11 2022 Review: A decent choice in the budget-segment

Infinix has done an excellent job, making its name in the budget segment in India. It has some amazing launches coming year after year and they’re not hard on your pocket as well. For example, last year it had the Hot 11 2021 ranging in the budget category. The device is so much popular on Flipkart with 8k 5-star ratings. This also says that users are not only buying the smartphone, but they’re also liking it as well. So, joining the queue, it has launched its latest smartphone adding to the Hot Series line up: Infinix Hot 11 2022. The introductory price for this one was 8,999 at Flipkart, so let’s review what features and specifications it has to offer. We’ll also see how this one performed differently and what makes it worth considering.

What’s inside the box?

First of all, it comes in an interesting green coloured box which looks super cool by the way. Inside the box, you get the shiny smartphone on top covered with a sheet wrap. Removing the phone, you will see other things like the 10W compact charger. A Type-C USB cable along with the SIM card tool. You will also get the other documentation like the warranty card, and user manual inside. It comes with a clear phone case with a very decent built quality. I was also hoping for the scratch as we do get one generally with Infinix, but overall, it has everything.

Infinix Hot 11 2022: Design

Starting with the design, Infinix Hot 11 2022 features a very straightforward look that feels well-made in hand. Like many other budget smartphones, it also sports a plastic unibody construction with a glossy surface on the rear. This looks really cool and is very glossy, adding to the phone’s slickness. Although this glossy back does also work as a fingerprint magnet, you can always avoid it with the cover that comes with the smartphone.  One more good thing that I like about the design is that it has flat sides. This helps in maintaining a better grip even on extremely small hands like mine. The flat edges also add the new year flavour making it look more modern and trendy. The camera module on the phone is squarish in design and it also protects it from wobbling while laying flat on a surface.

Infinix Hot 11 2022: Design

Other specs in the design include a 3.5mm jack at the top. It features the SIM card tray at the top corner on the left side. It sports a hybrid SIM card slot. SO either you can use your Nano-SIM and an SD card or you can use both your Nano-SIM. The right-hand power button also serves as a fingerprint sensor, which recognises and unlocks the smartphone quickly and accurately. The phone weighs somewhere around 198 gramme to 199 grammes which is pretty decent to handle.

Infinix Hot 11 2022: Display

The Infinix Hot 11 2022 features a massive 6.67-inch Full HD+ display on the front paired with a 60Hz refresh rate. The LCD panel comes with a Panda King glass layer on top, 550 nits of brightness, and a 114 per cent sRGB colour gamut. It also sports an 89.2% screen to body ratio. The screen is pretty good enough to provide realistic colours and good viewing angles, though, the light is insufficient. For pleasant viewing, I have to keep it close to a maximum almost most of the time. Additionally, and as a reading experience, it doesn’t give the best outdoor reading experience, but it was pretty decent. The viewing angles are likewise very standard.

Coming to the video streaming it performed very generically. Since the smartphone is WideVine L3 certified, HD streaming via OTT sites such as Netflix, Hotstar, and others is not possible which was a little bummer. Also, it only supports content at 480p, which is a very okayish thing.

Infinix Hot 11 2022: Performance & Software

Talking about the performance, the Infinix Hot 11 2022 isn’t the most powerful smartphone in its class, but it’s also not a slacker. The gadget is equipped with a Unisoc T610 CPU, which is performed admirably with simple apps like texting and calling. There was also no heating issue when it is used moderately. Even the social scrolling works like butter but it did struggle with apps like BGMI throughout my testing. While playing BGMI with Balanced graphics settings and a Medium frame rate on the phone, there were some significant delays in the footsteps and other sounds. However, I can say it gives a decent gaming experience, especially in the budget range.

Infinix Hot 11 2022: Performance & Software

As far as the storage availability is concerned, the phone comes in only one configuration: 4GB of RAM and 64GB of storage. It also has a separate microSD card slot that allows for storage expansion up to 1TB. The gadget is powered by XOS 10.0 Lite, which is based on Android 11. The Lite version now lacks the same user interface as Infinix smartphones running the regular XOS. I was also a little disappointed with the RAM options as it could’ve offered some more options. Now I understand that this smartphone bears the tag of the budget range, but still, it could’ve been more.

The Lite version has the same notification shade and other UI components as Stock Android. It is, however, a significantly modified version with Infinix’s own characteristics. It also sports other features like Smart controls, Themes, XOS Lab, XOS launcher, and more. One unique feature that I’ve really enjoyed is the flip to mute function. It allows the users to mute an incoming call by just flipping the smartphone. This comes really handy when you’re not in the right mood to talk to anyone and also justifies your wish to flip the phone on every unnecessary phone call!

The XOS Launcher, on the other hand, isn’t the finest, as it’s not even close to Stock and includes advertisements. These can be disabled, however, they can obstruct the user experience with unnecessary alerts. Furthermore, there is a significant quantity of pre-installed and uninstallable bloatware. However, you can always fix some things with every new update. And interestingly, When I initially started the device, I also received the April security patch update.

This isn’t the greatest in this range in terms of performance, but it will give you a decent response. You can definitely work with this device if you’re not a heavy user like me. However, if you’re a gamer, then this won’t satisfy your arena expertise.

Infinix Hot 11 2022: Battery Life

The Infinix Hot 11 2022 comes with a 5,000mAh battery that supports 10W charging. With moderate usage, I was able to reach the end of the day of screen-on time on the device. If you don’t have any high usage habits, it can easily last a day or perhaps two. A 10W charger and a USB-C cable are also included in the box. It takes about 1 hour 40 minutes to charge from 30 to 100 per cent, therefore charging from 0 to 100 per cent should take roughly 2.5 hours or even more. Furthermore, the handset ships with XOS, an Android 11-based operating system. The XOS custom skin is all nice and all, but it comes with advertising and programmes that you can’t remove.

Infinix Hot 11 2022: Cameras

Coming to the optics, Infinix Hot 11 2022 features a dual-camera system with a 13MP main sensor and a 2MP depth sensor on the rear. For selfies and video calls, there’s an 8MP camera on the front.

I would say the phone performs admirably in the daylight shoot. The colours appear brilliant in the relevant, but somewhere on the softer side. However, talking about the sharpness of the images, it has performed excellently!

Infinix Hot 11 2022: Cameras

Talking about other features of the camera, it has a Pro mode, Slow motion, 1080p video recording, time-lapse, and panoramic mode. Infinix Hot 11 2022 also features portrait mode on the rear camera which is pretty amazing considering the price it has. However, the performance is pretty decent. Also, sometimes the depth sensor fails to provide an accurate shallow depth of field behind the subject and clicks some blurry images. On the brighter side, it works well with good edge detection.

Furthermore, low-light and artificial-light photographs are noisy and fuzzy. Although the camera immediately recognises the subject and the focus is also very accurate, the colours sometimes appear faded, and the details and sharpness are below average. The selfie camera on this one is also very basic and the click is average. Skin tones may have also been better.

There’s not much you can do with the camera in low-light situations. In fact, while you’re beneath the moon, you can’t take any kind of image that will appear decent. The images are completely fuzzy, with no discernible details or crispness. Furthermore, there is no night mode, so don’t expect things to improve.

Infinix Hot 11 2022: Verdict

The Infinix Hot 11 2022 is overall a decent choice, but a somewhere less powerful variant of the standard Infinix Hot 11. Instead of the MediaTek Helio G70 SoC, the device has a UniSoC T610 chipset, which is also similar to the Helio one. The multimedia viewing experience on the phone performs really well. The colours are also bright and accurate with great sharpness. The camera performance of Infinix Hot 11 2022 is pretty basic, however, the software does perform decent, given the budget price range.

Infinix Hot 11 2022: Verdict

So, if you are not a heavy-duty smartphone user, and want something basic you might like this phone. You will enjoy the long battery life and won’t get bored during long travelling hours as it does last for a very long time. However, the phone does need improvement in many areas.

Lexar on boards Gaurav Mathur as the Director of its Indian operations

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Lexar appoints Gaurav Mathur as the Director of its Indian operations

Lexar Co., Limited, a prominent global brand name in flash memory solutions, has announced the hiring of Gaurav Mathur as Director of Lexar. He will oversee the company’s activities in the Indian market. Gaurav will be in charge of charting and driving the company’s growth strategy through increased market penetration. This will also help and assist Lexar in strengthening its brand equity and expanding its footprint in India.

Gaurav Mathur as the new director, Lexar Co.

Before joining Lexar, Gaurav has showcased his skills in different leadership positions, across a diverse range of sectors. A major part of it includes Consumer Technology and Retail sectors at some of the leading companies which include Transcend Information, Genius ( KYE Systems Corp ), Rivacase (Germany), Wipro Technology, and Interglobe Technology, and Tata AIG. His proactive measures in product line rationalization/restructuring, channel strategy, dealer engagement programs, and customer loyalty initiatives for Transcend Information in South Asia resulted in significant business expansion and channel penetration in corporate/government and online platforms, assisting a company is growing and meeting its overall goals.

Mr Darren Lin, Head of APAC, Lexar Co., Limited welcomes the new director in a post and said, “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

To this warmest welcome, the newly appointed Director, Mr Gaurav Mathur, Lexar Co. Limited replied, ”I am really excited about the opportunity especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for the low-cost storage solution across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to starting working with Lexar and helping them achieve their business objectives.”

Also Read: Twitter deal temporarily on hold, tweets Elon Musk

Twitter deal temporarily on hold, tweets Elon Musk

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Elon Musk
Elon Musk

Citing pending details in support of calculation that spam and fake accounts indeed represent less than 5% of users, Tesla CEO Elon Musk has said that Twitter deal is temporarily on hold. However, it is not clear whether he is serious or joking. In view of his tweets in past 20 days, it could be anything.

In a latest tweet, Musk says that$44 billion Twitter deal is on “hold”. Musk, the world’s richest man and a self-proclaimed free speech absolutist, had said that one of his priorities would be to remove “spam bots” from the platform.

Now, in his latest tweet, Musk said that the “Twitter deal temporarily on hold pending details. Twitter has not yet publicly commented on the matter.

Irrespective of what Musk means by putting the deal on “hold”, his latest tweet is set to give rise to the chat that the deal between Musk and Twitter is not yet a done thing. There is a lot of talk about Musk buying Twitter. One buzz says that Musk, whose first priority is Tesla, will get out of the Twitter deal before completing it because it has already resulted in Tesla stock getting a hammering on the stock market and diluting the wealth of Musk.

Twitter on April 25 announced that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk at approximately $44 billion. Twitter will become a privately held company after completion of the transaction.

Musk has been critical of Twitter’s moderation policy. He has said he wants Twitter’s algorithm to prioritize tweets to be public and was against too much power on the service to corporations that advertise.

Also, Read Here: Elon Musk shares these two ideas about Twitter

Our aim has always been to sustain our position as one of the leading audio solution brands in the market, says Sennheiser’s Mridul Jain

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Mridul Jain, Director - Sales Bizcom, Sennheiser India

With the onset of hybrid working especially in the wake of COVID-19 pandemic, audio solutions have become a key to do business all over the world. Sennheiser, already a big name in the professional audio segment, has taken it up a notch higher with the recent launch of the TeamConnect Intelligent Speaker in India. It supports meetings for up to 10 people and features an omnidirectional speaker that covers a 3.5m radius and seven integrated beamforming microphones. The TeamConnect Intelligent Speaker also works with Microsoft Teams, providing automatic meeting transcript in real-time, identifying the individual people speaking by name, in case they have enrolled their voices. Mridul Jain, Director – Sales Bizcom, Sennheiser India, spoke more about this product, in a conversation with Ramesh Kumar Raja. He also talked about game-changing moment in the industry and Sennheiser’s preparedness to revolutionize the Bizcom space. Excerpts:

As you know that businesses are now settling with the hybrid working system, so according to you how has the hybrid work environment impacted the Bizcom segment for the brand?

We discovered the technology facilitating hybrid working and flexibility to support different ways of working. Automate people management, connect employees, and create efficient working environments that maximize productivity and improve engagement. The hybrid workplace generally allows employees the opportunity to fit work around their lives, rather than structuring work around fixed hours logged into an office. For many employees and employers, it’s an optimal balance of productive work with reduced stress and less commuting. We noticed significant changes at workplaces and matched our expertise to help community for easy learning and communication with our new idea of UC products and software enhancement for better communications.

What, according to you, is the recent game-changing moment in the industry?

The COVID-19 pandemic hit hard, and it also significantly accelerated the digitalization of most business sectors. For many, remote working has been the newly-accepted mode of working, so the ability to do business from anywhere is beginning to look like the most important superpower for any company. Likewise, our new UC product expands our TeamConnect family, built on the foundation of innovation and beamforming technology. Developed in partnership with Microsoft, this latest solution brings Sennheiser to the next level of Unified Communications (UC) to address the needs of flexible, hybrid and remote working and we would love to have you be one of the first to learn all about it. So, if you want to stay ahead of the curve and be one of the first to get the scoop on this next level, UC audio device, then sign up with us to see how things will change the entire corporate communication.

“Our new UC product expands our TeamConnect family, built on the foundation of innovation and beamforming technology. Developed in partnership with Microsoft, this latest solution brings Sennheiser to the next level of Unified Communications (UC) to address the needs of flexible, hybrid and remote working”

How has been your brand’s performance in the last few years? What are your expectations from sales in the coming years?

We have been growing over the course of the past 6-7 years by more than double digits and look forward to the same kind of growth for the next 4-5 years. The period between 2020-21 was tough and we were not an anomaly on this front but it is how well we bounced back which is what makes me proud of my team both internal and external. We are blessed to be working with the best in the industry with a one point focus of providing the best experience to our clients and we look forward to working even more closely to enable the best experience for our customers.

As we see India rapidly growing in three different markets such as Govt., Education and Corporate, we are equally focussed on these three categories. We are expecting growth in the wireless segment along with Touchless systems as a standard solution for all meeting and collaboration rooms.

What is the brand’s vision behind launching the TCIS and what are its differentiating KSPs?

The TeamConnect Intelligent Speaker is the ultimate new audio solution optimized for mid-sized Microsoft Teams rooms for up to 10 people. It is designed specifically to give teams a whole new way to collaborate: smart, focused, inclusive and as if everyone is in one place. Intelligent solutions such as the integrated Cortana voice recognition software make operation on the product itself obsolete. Automatic meeting notes make an inclusive meeting experience possible for remote and hard-of-hearing participants. As an integral part of the room and equipped with the latest technology, the product offers an omnidirectional speaker and covers a 3.5m radius with 7 integrated beamforming microphones.

Also Read: Oppo tests its devices against stricter standards than most companies in the industry, says India R&D head

What is the brand’s strategy and vision for growth in the Indian market this year and how strong is Sennheiser’s Bizcom segment in our country?

As for brand’s vision, we have five broad growth strategies which include right sizing the Indian market, understand Indian customer’s needs, adapt and delight with specific business model, market expansion, and delighting our partners with our unique solutions and relationships. This game-changing move of delighting our customers with understanding their pain point has positioned us as an attractive destination for growing our base with unique long-term mutual growth potential of the Indian subcontinent AV market and Sennheiser.

If I talk about the strongness and the visibility, then we have successfully achieved some 20 per cent of the organized Indian conference and meeting market demands/ requirements with Sennheiser products. Here again, it can be seen that innovative strength, relationship, quality, and excellence make a lasting impact. Our most significant target markets include the major Indian cities. We have important customers from the Govt institutions, Corporate and IT hubs, manufacturing, and prestigious educational institutes on our books, with Sales and Service bases in Gurgaon, Mumbai, Delhi, Bangalore, Chennai, and Hyderabad. We are now spreading our wings to Tier 2 cities with a plan to address the needs of use of UC products enabling world class experiences.

Is there any solution for non-certified Microsoft rooms?

Sennehsier has been in the market for past 15 years now and our aim has always been to sustain our position as one of the leading audio solution brands in the market. With the same thought process, we came up with this product. Yes, a person will be able to enjoy the features of the product mainly when they have a certified Microsoft Team rooms and will work without it also as a speaker but will not transcribe.

How is Sennheiser planning to revolutionize the Bizcom space in the new market?

Our mission is to be a strong industry partner for audio solutions with the goal of optimizing working and learning environments in education, Corporate and Govt. sector.

With our market-leading products for touchless audio and digital wireless technology, as well as our traditional solutions, we want to be perfect, value adding and preferred audio communication provider. Through our network of global partnerships, we also offer the freedom and flexibility to design our own ecosystem without restrictions, hence making us brand agnostic and giving the customer varied options.

Apart from the brand being a synonym for quality, I would say Sennheiser stands for enabling enthusiasm and solving real and stubborn problems related to audio reinforcement.

“With our market-leading products for touchless audio and digital wireless technology, as well as our traditional solutions, we want to be perfect, value adding and preferred audio communication provider. Through our network of global partnerships, we also offer the freedom and flexibility to design our own ecosystem without restrictions”

What are your future plans and roadmap for this year?

Indian market is tough in terms of many factors such as educating the customer, emotional buying decision and expansion geographically to Tier B. Even the rapid infrastructure development and a lot of key Govt initiatives have led to an increase in demand for various opportunities.

With fierce competition in the market, digital audio platforms are also repositioning themselves as audio streaming, unified communications etc. by including various technologies of various end customers.

The growth rate of India’s installed sound industry is expected to be between 7.23% CAGR between 2018-2023, as per various industry reports. We feel that we can easily grow on a higher scale since Audio during these two years has become a very important part of any meeting environment and I personally believe that Audio brings the emotional connect to any meeting and hence is of utmost importance.

What are the key challenges faced by the brand during the pandemic?

The outset of the pandemic brought a feeling of confusion and a dilemma that probably the world had come to an end. The morale was also low since we like meeting people and our business is very relationship centric, and the travel restrictions made that all the more difficult. But, backing out is not an option and we saw an opportunity in the Touchless Audio market which helped us cater to the growing requirements of how the world will meet and collaborate.

The integrated or installed audio markets experienced overall more stability as the time progressed in the pandemic. We focused on our target markets such as corporate, government and higher education, and these were key to this stability. Corporate communication was one of the most positive areas of the industry over the past 24 months, driven forward by work-from home trends and the return to the office. Despite installed audio solutions being subject to project delays at the beginning of the pandemic, the overwhelming need to equip workplaces for the return to work created a significant demand for audio communication products in the second half of the 2021. The infrastructure push and money spent by the Govt during these two years for various AV upgrades is also a testimony of the India story which is here to stay. Also, the long-term cultural impacts of the pandemic are only expected to see this market continue to grow, as companies worldwide glued to long-term work from home strategies.

Also Read: Anker has plans to set up manufacturing plants in India soon, says Country Head

Motorola confirms to launch Moto G82 5G in Indian market

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Team My Mobile
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Moto G 82

After introducing the brand-new Moto G82 5G in Europe, Motorola has confirmed to launch its brand new smartphone in India. In addition to India, Moto G85 5G will also be launched in Latin America, Asia, India, and the Middle East.

Featuring an ultra-wide 6.6” OLED display, 50 MP camera system, 5G performance, Qualcomm’s Snapdragon 695 chip, and much more, Moto G82 5G in has been priced set at €329.99 for 6GB/128GB which is around Rs 26,500. It is being speculated that the Indian model of Moto G82 5G will have more RAM and storage options.

The Moto G82 has a 5,000mAh battery with 30W fast charging support. The retail box includes a charger also.

Moto G82 5G specifications

The Moto G82 5G comes packed with a 6.6-inch OLED screen with Full HD+ resolution and 120Hz refresh rate. Motorola claims that the smartphone offers 100 per cent DCI-P3 gamut coverage.

The smartphone includes a triple camera setup at the back with a 50-megapixel primary sensor, an 8-megapixel ultrawide angle lens with 118-degree FoV, and a 2-megapixel macro shooter. On the front for selfies, the smartphone includes a 16-megapixel sensor.

It is powered by a Qualcomm Snapdragon 695 SoC paired with 6GB of RAM and 128GB of internal storage. There’s support for expandable storage as well with the help of a microSD card. On the software front, the phone runs on Android 12 customized through My UX skin.

The smartphone is backed by a 5000mAh battery with support for 30W TurboPower 30W charging out-of-the-box. The good thing is that the retail box includes a charger in the box.

India launch details

It is expected that the Moto G82 5G will be launched in the Indian market in the months to come. The company may not immediately bring the phone in Indian market as it has just launched Motorola Edge 30 in the country. Available in two storage variants Edge 30 costs at Rs 27,999 and goes up to Rs 29,999.

Dubbed as the world’s thinnest 5G Smartphone starting with edgiest & flagship features will go on sale starts on May 19.  The smartphone will be available via Flipkart, Reliance Digital and at leading retail stores with No Cost EMIs starting Rs4334.

Launched on May 12, the Motorola Edge30 is equipped with Segment-leading 144Hz pOLED 10-bit Display, that gives you a remarkable fluid experience in everything you do.

In addition to Motorola Edge30, Motorola India unveiled Moto G22 in India on April 8. Powered by the MediaTek Helio G37 processor, Moto G22 is a budget smartphone by Motoroal. The smartphone features a hole-punch display design and quad rear cameras. It comes with a 16MP selfie camera and features a quad camera setup on the rear comprising 50MP primary, 8MP ultrawide, 2MP macro, and 2MP depth units. Moto G22 features a 6.5 inch 90Hz HD+ LCD and water-repellent design. The Motorola Moto G22 has face unlock system.

Crafted from durable materials, Moto G22 offers slim design with a premium finish. With a side-mounted fingerprint scanner for biometric authentication, Moto G22 will be powered by a 5,000 mAh battery supported by 20W charging. It has water repellent design and side fingerprint sensor and face unlock.

Also, Read Here: Motorola Edge 30 goes official in India, sale to start May 19

Hirect App Review: A well-balanced platform for both companies and job seekers, with impressive interface

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Team My Mobile
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Hirect App Review

Many elements of our lives have been altered as a result of the pandemic. Our work, as well as the components associated to it, is now available online. India has the largest workforce on the planet, with an estimated 2 crores young people joining the workforce every year. While traditional recruitment platforms are still in use, they have begun to incorporate newer technology such as Artificial Intelligence and Machine Learning to improve their user experience. They believe that their AI-powered solutions would solve the problems with the present hiring process, saving time for both job seekers and recruiters. New-age hiring platforms solve the problem. There is a new hiring platform that was launched during the first phase of COVID-19 lockdown in India and now the company has grown multifold. In this article, we have reviewed the Hirect app which allows job seekers and recruiters to meet each other and work efficiently. Let’s have a look at the app review.

About the app

If you haven’t heard about Hirect, then let us tell you that it’s a chat-based direct hiring app designed for high-growth startups and SMEs to meet their hiring needs without consultants and with 100% data privacy. The Hirect app started with a vision to connect India’s talented startup ecosystem with the great talents. The app has recently clocked 7 million+ downloads and more than 60,000 verified startups are already actively hiring on the platform.

Hirect was launched in September 2020, keeping in mind the startup ecosystem in India. The in-app voice and video calling features are helping the users to conduct the interview without navigating to other platforms.

Features and UI

Hirect is available to download both on Android and iOS devices. The app is really convenient to use and a good solution available in the market for talent acquisition needs. The UI/UX of the application is outstanding and convenient. We used the app for the first time but it was super convenient to use.

While signing up, the user first needs to choose whether he/she is a job seeker or a recruiter, followed by which s/he needs to provide with the phone number to set up the profile. The user needs to fill in other necessary details like skills, job experience, and qualifications to set up the profile. Once you are done with setting up the profile you are good to go with job search.

On the top right corner of the application, there will be a search bar where the user can enter the job role, preferred location, post which the app will start showing all the listed jobs on the platform along with the company details and CTC slots. You can choose from the list and start applying for the jobs. Furthermore, you can also add a filter, as per your preference to narrow down the job search.

Moving to the recruiters’ perspective, the basic steps match those of the job seekers; you need to enter a functional mobile number, verify it, add your basic contact details and the type of job you want to post. This could be a full-time, contractual role, or an internship. This is followed by the domain page, where the recruiter is asked to put in the correct domain for the job posting. The next window asks for the job description, salary range, experience needed, and location. A step that should have been there at the time of recruiter sign-up has been moved to the end.

After filling the job description and associated parameters, the recruiter is now asked to provide certain documents to verify the job posting. This includes a cancelled cheque, a PAN card, and GST details, which are then verified by the Hirect team in under an hour. Once the details are verified, the job posting is made online. Once the applications have rolled in, the recruiter can initiate a chat with the job seekers, which can be followed up with a voice call or a video call within the platform.

Hirect also suggests you new job openings depending on your job search, recruiters can directly start chatting with the potential candidates to initiate further discussion. The in-app AI algorithm makes the hiring process faster and smarter and eliminates fake profiles.

The best part about the app is, it doesn’t have a feed like social media platforms have, this is to make the platform lite and avoid confusion among the job seekers. We have seen a lot of users post random jobs on the feed which are not even verified by the platform which leads to fake jobs and people taking advantage of freshers. Hirect makes sure that all the startups listed on the platform are verified by the company. Hirect doesn’t charge startups for the first 3 job posts; with only marginal costing for successive job posts. Moreover, the company doesn’t charge any fee from startup job seekers.

“The best part about the app is, it doesn’t have a feed like social media platforms have, this is to make the platform lite and avoid confusion among the job seekers. We have seen a lot of users post random jobs on the feed which are not even verified by the platform which leads to fake jobs and people taking advantage of freshers”

Conclusion

Hirect certainly has a different approach with their AI-based chat model at the centre of the whole recruitment scene. We did notice the algorithms working on point filtering and feeding relevant data. During our brief use of the app, we found it to be a well-balanced platform for both companies and job seekers. In all key verticals with clearly defined JDs, there were lots of active and low-to-high-paying positions. We would advise prospective job seekers and employers to explore Hirect as well, in order to maximize their chances of finding good possibilities.

Also Read: CuriousJr: An app to tickle your brain and prepare you for the future

Meta’s high-end Project Cambria VR headset showcased

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Team My Mobile
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Cambria

Meta CEO Mark Zuckerberg has recently shared a short demo video showcasing some of the capabilities of upcoming high-end virtual reality headset, Project Cambria.

In the video posted on Facebook and Instagram, Zuckerberg can be seen highlighting the upcoming headset’s ability to do high-resolution and full-color passthrough. Cambria is expected to be out later this year.

Cambria is among various other virtual reality headsets that Meta plans to introduce over the next several years. Mark Zuckerberg has given a first look at Meta’s Project Cambria virtual reality headset without actually showing it.

With the help of the headset, wearers can interact with virtual objects overlaid onto their real-life environments.

This is for the first time, Meta has shown the headset after it was revealed that Cambria would be a work-focused device, unlike the company’s Meta Quest (previously Oculus Quest) VR headset.

The minute-long video shows the device being used by Zuckerberg to play with a virtual pet similar to Pokémon GO’s augmented reality, browsing on a virtual computer, and working out with a virtual fitness trainer.

Meta CEO also confirmed the release of a software development tool called Presence Platform. This will allow developers to work on augmented reality experiences for use in Cambria.

The device will reportedly be one of four VR headsets released by Meta in the next two years, with two, including Cambria, being work focused and the others for games. However, any detail on later is yet to be revealed by the Meta.

Meta has been working on various tech developments. Earlier, the Company reportedly decided to create its own currency, called ‘Zuck Bucks’. The reported currency got named after Meta’s CEO Mark Zuckerberg.

According to reports, Meta is considering implementing a centralised in-app currency system that will be shared throughout its different platforms, including Facebook, Instagram, and WhatsApp.

Parent company of Facebook and Meta has been working on various technological developments. Recently, Zuckerberg announced that they would start testing digital collectibles or non-fungible tokens (NFTs) on its photo sharing app Instagram. Initially, the testing will be limited to select users in the US only.

According to the updates, select users will be able to see NFTs on their Instagram Feeds, Stories and in message. While there will also be a new NFT tab added to participating accounts, with a tick in a hexagon to indicate verified NFTs.

Also, Read Here: Meta-owned Instagram to test NFTs

Nothing Phone 1 spotted on BIS website, suggests imminent launch in India

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Team My Mobile
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Nothing Phone (1)

After confirming its sale via Flipkart in India, Nothing Phone (1) has been spotted on BIS website as well. According to tipster Mukul Sharma, Nothing Phone (1) is in its final stages of internal testing in India. The device is expected to be physically available very soon in the country.

Sharma claimed that Nothing Phone (1) (model number A063), has been spotted earlier on BIS. Not only BIS, Flipkart has also listed the upcoming smartphone on its website. He also claimed that the batch production for global market has begun in various Eurasian countries.

To be launched by the UK-based company, Nothing Phone 1 will debut exclusively on O2 in the UK and Telekom Deutschland in Germany. Earlier, Nothing announced its partnership with Flipkart to sale the product in India.

According to the Company, the Nothing Phone 1 will be launched in India during the third quarter of 2022. However, anything concrete on launch date is yet to be announced by Nothing.

It is believed that the smartphone will debut in India alongside its global launch — just like the Nothing Ear 1, the first offering of the Company to the market last year.

Detailed information about the pricing, availability, and partner incentives will be announced at a later date, the company said in a statement.

Specifications of Nothing Phone 1

It is confirmed that the Nothing Phone 1 will run a custom Android version called Nothing OS. The upcoming smartphone, considered as a rival to Apple smartphone, will be powered by a Qualcomm Snapdragon SoC.

Three years of OS upgrades and four years of security updates will also be offered by the Company.

An initial report suggests that the Nothing Phone 1 will carry a transparent design. Reports also claim that a 90Hz AMOLED display and a Snapdragon 778G SoC will be among other specifications of the Nothing Phone 1.

Earlier, revealing details of the upcoming smartphone, Nothing founder Carl Pei said that the upcoming smartphone will be powered by Qualcomm’s Snapdragon, Nothing phone (1) is the second device in the company’s product ecosystem built for seamless connectivity and defined by iconic design. The Nothing phone (1) will be based on Android with customisations from Nothing OS on top.

Detailed information about Nothing Phone (1) will be announced in the coming months on the official website and social media websites.

Also, Read Here: Nothing Phone 1 to be available through Flipkart in India

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