Lexar on boards Gaurav Mathur as the Director of its Indian operations

Lexar Co., Limited, a prominent global brand name in flash memory solutions, has announced the hiring of Gaurav Mathur as Director of Lexar. He will oversee the company’s activities in the Indian market. Gaurav will be in charge of charting and driving the company’s growth strategy through increased market penetration. This will also help and assist Lexar in strengthening its brand equity and expanding its footprint in India.

Gaurav Mathur as the new director, Lexar Co.

Before joining Lexar, Gaurav has showcased his skills in different leadership positions, across a diverse range of sectors. A major part of it includes Consumer Technology and Retail sectors at some of the leading companies which include Transcend Information, Genius ( KYE Systems Corp ), Rivacase (Germany), Wipro Technology, and Interglobe Technology, and Tata AIG. His proactive measures in product line rationalization/restructuring, channel strategy, dealer engagement programs, and customer loyalty initiatives for Transcend Information in South Asia resulted in significant business expansion and channel penetration in corporate/government and online platforms, assisting a company is growing and meeting its overall goals.

Mr Darren Lin, Head of APAC, Lexar Co., Limited welcomes the new director in a post and said, “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

To this warmest welcome, the newly appointed Director, Mr Gaurav Mathur, Lexar Co. Limited replied, ”I am really excited about the opportunity especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for the low-cost storage solution across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to starting working with Lexar and helping them achieve their business objectives.”

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