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MyTeam11 unveils ‘Ab Poora India Khelega’ campaign for Indian T20 season

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Fantasy sports platform MyTeam11 has come up with their campaign for the Indian T20 Season – “Ab Poora India Khelega”. This is aimed at bringing forth the narrative of how fantasy cricket is meant for all and brings every Indian household closer by binding them through the passion for their favourite sport, players and teams.

The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how the user-friendly application makes learning fantasy cricket easy.

The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

The central characters of the campaign are played by veteran film and TV Actor, Kanwaljit Singh, who is seen playing the role of the father while the role of the son is portrayed by Chhichhore and Aashram star, Tushar Pandey.

Manvendra Singh Rathore, CMO, MyTeam11, said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

“We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket,” he added.

The video campaign of “Ab Poora India Khelega” will also be complemented by the existing brand voices of MyTeam11 wherein brand ambassador Virender Sehwag shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

MPL renews RCB sponsorship in two-year deal

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Team My Mobile
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Esports and skill gaming platform Mobile Premier League (MPL) today entered into a partnership with IPL team Royal Challengers Bangalore (RCB) for a period of two years as a Principal Sponsor.

The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition, it said in a statement. MPL began its association with RCB in the 2020 T20 edition, played in the UAE, which was a very successful partnership.

Associating with T20 teams has proven to be a good return on investment for startups in the past, with many brands becoming easily recognizable, thanks to huge fan followings that teams like the RCB command, as well as the T20 tournament’s record-breaking viewership numbers.

“We are glad to extend our association with RCB for two more years. Last year’s partnership was fruitful for both RCB and MPL. With our brand ambassador Virat Kohli leading a strong RCB side, we are confident that the team will have a good season this year too. Bangalore is MPL’s home base and we are proud to partner with this city’s Cricket team,” said Abhishek Madhavan, Senior Vice President, Growth and Marketing, MPL.

Rajesh V Menon, Vice President and Head of Royal Challengers Bangalore, said, “We are delighted to have Mobile Premier League as one of our key jersey partners again for this season and the next. MPL and RCB share a common ethos of being at the forefront of creating cutting edge mobile gaming experiences and engaging content platforms respectively and this partnership combines the power of both to further create heightened levels of engagement for our fans.”

Portronics launches “Harmonics 230” –a Wireless Sports Neckband

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Team My Mobile
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Portronics launched “Harmonics 230” a Wireless Sports Neckband with active CVC 8.0 Noise reduction technology. The product is the newest addition to their series of premium Wireless headsets.

The newly launched wireless neckband delivers crystal clear voice quality regardless of any external noise, and without burning a hole in your pocket. The wireless earphones also come in 3 different bud sizes, allowing one to choose the best fit for their ears.

In a mere 2-hour of full charging time, Harmonics 230 lasts up to a staggering 7 hours. Even 5-minute rapid charge lets the headset play for up to a whopping 2 hours at a time and in 20 minutes, it can gear up further for a 4-hour of playtime.

Meant for those who want superior sound and connectivity while being on the go, the Harmonics 230 neckband personifies a perfect blend of style and comfort.  With its smart, in-line controls, the wireless headset is destined to become the best workout buddy. Liquid silicone so lightweight, one can simply hang the wireless earphones around the neck and prevent them from slipping off or getting tangled. Furthermore, powerful magnets on the back of the earbuds let you attach both earbuds together while not in use, so one can conveniently keep it around their neck without any hassle.

Power up your entire day with the Harmonics 230’s 10 mm drivers (20% larger than ordinary earphones), that produce high-detail treble with superior clarity.

The Portronics Harmonics 230 is available in stylish Black and Blue colors for just Rs 1,999, and currently at introductory discounted prices in all leading online and offline stores.

GoDaddy adds Instagram integration to Websites + Marketing

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Team My Mobile
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Social media is an essential part of every company’s 2021 playbook for success. With their massive reach, platforms like Instagram, Facebook, Google, and Twitter help small business owners increase brand awareness, connect and engage with customers, and increase sales. Now, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever, freeing up more time for entrepreneurs to focus on their core businesses.

Within Websites + Marketing, you can now publish your posts directly to Instagram and keep track of the comments and views. Scheduling posts for the future is just as easy and allows you to create a steady stream of engaging content even when you’re offline. The dashboard offers content suggestions to help you stand out in your customers’ fast-moving feeds, which may mean the difference between getting noticed and being ignored.

The integration makes GoDaddy among the few to offer direct post publishing to Instagram, enabling entrepreneurs to easily create and manage all of their social media sites from one place.

Prakhar Saxena, a gardener and plant enthusiast turned entrepreneur – Founder of Kyaari said, “both website and Instagram presence are highly interconnected and crucial to help manage and thrive a business, especially in today’s new normal digitally connected world. While social media helps me share real-time updates with my customers on any new and existing products, my store, or any gardening project that I’m doing; my business website helps me easily manage the purchases.” He further adds “I’m super excited to try GoDaddy’s new Instagram integration to websites, which will not just help save time, but will also schedule posts in a coherent manner, without losing on the followers.”

iRobot launches new range of intelligent robotic vacuum cleaners Roomba i3 and i3+ in India

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Team My Mobile
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iRobot today expanded its Roomba robot vacuum lineup with the launch of the new Roomba iSeries products i3 and i3+ in India.

Puresight Systems, the exclusive and official distributor of iRobot products in India brings the pack of stylish robotic vacuum cleaners with advanced features available for customers at their offline and online stores. Starting at INR 69,900 the Roomba i3+ offers intelligent navigation, self-emptying capability with Clean Base Automatic Dirt Disposal, and an expanded range of personalized cleaning features powered by the recently launched iRobot Genius Home Intelligence. For customers interested in purchasing the robotic vacuum cleaner without the Clean Base feature, the Roomba i3 is also available at a selling price of INR 49,900.

Adding on to the customer delight, iRobot has announced a limited period launch offer on the two smart home appliances. As part of the exclusive offer, the Roomba i3 will be available at INR 39,900 and the Roomba  i3+ at INR 59,900.

Keith Hartsfield, Executive Vice President, and Chief Product Officer at iRobot said, “Innovative cleaning experiences have been, and always will be, the core aim of our product offerings. We have a proven track record of delivering products that make consumers’ lives easier. The Roomba i3+ expands our lineup to offer not only exceptional cleaning performance but greater personalization and control delivered by iRobot Genius. The iRobot Genius platform also allows the new Roomba i3+ to evolve and get smarter over time, providing new ways for customers to clean their unique homes.”

Similar to the iRobot Roomba i7+ and Roomba s9+ robot vacuums, the Roomba i3+ comes equipped with the Clean Base Automatic Dirt Disposal. With Clean Base Automatic Dirt Disposal, the robot empties debris on its own, with no intervention from the user. Consumers don’t have to think about emptying the bin for months at a time or worrying the robot won’t finish the job due to a full bin. The Roomba i3+ automatically empties up to 60 days’ worth of dirt and debris into the Clean Base, which doubles as the robot’s charging station. The debris is then locked away in the Clean Base’s enclosed AllergenLock bag that uses four layers of allergen blocking material to trap 99 percent of pollen and mold.

The Roomba i3+ purposefully and logically cleans in neat rows to navigate multiple rooms within the home, across hard floors and carpet. If the robot’s battery runs low, the Roomba i3+ will automatically recharge and resume cleaning until the job is complete.

The Roomba i3+ is also equipped with a High-Efficiency Filter that captures 99 percent of pollen, mold, dust mites, and cat and dog allergens. The robot’s 3-Stage Cleaning System consists of Dual Multi-Surface Rubber Brushes that work together to effectively clean, a specially designed Edge-Sweeping Brush to get into corners, and 10X the Power-Lifting Suction as compared to Roomba 600 Series. Using patented Dirt Detect technology, the Roomba i3+ knows where dirt builds up and focuses cleaning in those specific areas.

The Roomba i3+ brings a thoughtful new design that fits well into consumers’ homes, with a durable, woven texture that minimizes fingerprints and collects less dust. The hidden-until-lit light ring helps the robot blend into the background, only lighting up to communicate robot behaviors or notifications when the robot is actively cleaning.

Users can also get more out of their Roomba i3+ with the newly redesigned iRobot Home App, powered by iRobot Genius, which takes users beyond standard app control to give them a personalized cleaning experience. Available for iOS and Android devices, iRobot’s state-of-the-art artificial intelligence and home understanding capabilities enable the Roomba i3+ to learn how you like to clean. The Roomba i3+ will offer personalized suggestions via the iRobot Home App, such as recommended cleaning schedules based on past cleaning jobs and helpful cleaning suggestions during pet-shedding or allergy seasons.

Event-based automation can be set up directly within the iRobot Home App, an exclusive capability for iRobot customers that is powered by iRobot Genius and IFTTT Connect. Whether you’re heading off to work or going for a hike, the Roomba i3+ can begin cleaning when prompted by smart home devices, like the August Wi-Fi Smart Lock. When paired with Alexa-enabled devices or Google, users can control the Roomba i3+ with just the sound of their voice. The Roomba i3+ also supports Imprint Link Technology so that it can team up with the iRobot Braava jet m6 mopping robot to deliver an extra level of clean.

The Roomba i3+ robot vacuum is available for purchase online in India for INR 69,900 and the Roomba i3 robot vacuum can also be purchased without the Clean Base starting at a selling price of INR 49,900.

Mi Fan Festival 2021: Amazing offers across Mi Homes and Mi.com

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Team My Mobile
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Expressing gratitude to its fans and consumers, Mi India has come up with its annual Mi Fan Festival (MFF), which will commence across Mi Homes starting today with the online festival going live on mi.com starting April 8.

During the 6-day special sale on Mi.com, consumers will be able to buy products like Mi 10i, Mi TV 4A 32 Horizon Edition, Redmi 9 Power etc. at an unbelievable price of Re 1, the company said in a statement.

Launched at a starting price of Rs 35,999,the Mi 10T Pro will be available at an additional discount of Rs 13,000. Some of the other offers include up to Rs 13,000 discounts on popular products such as Mi Notebook 14 Horizon Edition, Redmi Note 9, among others. Mi fans can also create a bundle of 3 products across categories at the price of one with an additional discount, said Mi India.

Celebrating MFF and the four years anniversary of Mi India’s flagship retail showrooms – Mi Homes will run a special sale for over 40 days across 19 cities. All customers purchasing products from Mi Homes will get a gift voucher worth over Rs 10,000 from brands like Cultfit, MakeMyTrip, Zoomcar, The Man Company, among others. To make it more exciting, one lucky Mi Home customer will get a chance to win 100% cashback on his/her entire bill throughout the festival.

Muralikrishnan B, COO, Mi India, said, “At Mi India, we have always put Mi Fans and consumers at the core of everything we do. Mi Fan Festival is an iconic representation of our Mi Fan culture. This year marks the 7th year of Mi Fan Festival celebrations in India & what makes it more exciting is that this year, it is coinciding with the 4th year anniversary of our flagship showrooms in India – Mi Homes. As we look back to reminisce, we started our Mi Home journey in 2017 with the intent of providing the best in class retail experience for our Mi Fans. Over the last 4 years, we have strived to bring that concept to reality.  Today, we are happy to share that Mi Homes are recognised as Best Premium Exclusive Stores by UNOMER, a leading market research firm. With 75+ Mi Homes spread across 19 cities, these showrooms make for a unique space wherein Mi Fans can engage, experience, experiment with our products.”

Raghu Reddy, CBO, Mi India, said, “With the 7th edition of Mi Fan Festival, our excitement has grown seven-fold with all the offers we have in store for our fans. Every year during MFF we celebrate with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. We are thrilled to extend exciting offers to our Mi Fans this year as well. From discounts worth Rs 13,000, to Re 1 flash sale, consumers can purchase their favourite products across categories such as smartphones, laptops, smart home products, etc. We are hopeful that our fans would be able to make the most of this sale and get a hold of their favourite gadgets.”

Move your content seamlessly between iPhone and USB Type-C devices with Western Digital’s new flash drive

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Team My Mobile
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Storage solutions provider Western Digital today launched the company’s first flash drive with dual Lightning and USB Type-C connectors, the SanDisk iXpand Flash Drive Luxe in India. This is built for consumers who are searching for a stylish and reliable solution to share content across their compatible devices, including iPhone devices and Mac computers.

With both Lightning and USB Type-C connectors and an all-metal casing, the SanDisk iXpand Flash Drive Luxe provides a sleek way for users to seamlessly access and move files between iPhone, iPad Pro, Mac and other USB Type-C devices, including Android phones, the company said in a statement.

Western Digital resolves the hassle of moving files between devices with different connectors with the new SanDisk iXpand Flash Drive Luxe, it said. This new flash drive comes with two connectors, which enables a quick move of files, eliminating the need to email content from one device to another in order to upload or save, it added.

Khalid Wani, Sales Director, India, Western Digital, said, “We are excited to introduce SanDisk iXpand Flash Drive Luxe that offers a one-stop solution to make data more accessible across gadgets, so consumers can stop worrying about connectivity or lack of storage space, and live their digital lives to the fullest.”

Once files are on the drive, they can be transferred using the high-speed USB 3.0 connector to a USB Type-C-compatible computer. Consumers who want a heightened sense of privacy can password-protect their files and photos with the iXpand Drive app. The app can also be used to free up space on an iPhone or to automatically back up photos, videos, documents and contacts without the hassle of a slow internet connection. The drive is available in 64GB, 128GB and256GB, allowing more space for photos, videos and games.

Jaganathan Chelliah, Director- Marketing, India, Western Digital, said, “Today’s consumers are always on-the-go – working from remote locations, travelling, and switching from place to place while creating content on their iPhones and transferring it to multiple other devices for editing, sharing  and back up. Data transfer and storage should be the last thing that they should worry about. This is exactly where the SanDisk iXpand Flash Drive Luxe comes into play which enables you to work seamlessly across your iPhone and other devices.”

The new SanDisk iXpand Flash Drive Luxe is available at the Western Digital Store, Amazon and other select retailers. It’s available in 64GB, 128GB and 256GB with at Rs 4,449, Rs 5,919 and Rs 8,999 respectively.

RAEGR launches ‘MagFix Duo Arc M1330’ 15W Dual MagSafe Wireless Charger

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Team My Mobile
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Bengaluru-based homegrown consumer lifestyle technology brand RAEGR officially announces ‘MagFix Duo Arc M1330’ – a 2-in-1 wireless charger that also converts into a smartphone stand.

The Arc M1330 has two charging coils that can simultaneously fuel an Apple iPhone 12 or AirPods along with an Apple Watch. Additionally, the foldable design also allows for high portability and also be used as a smartphone stand.

Ajesh George, MD, RAEGR said, “The MagFix Duo is a must-have accessory for Apple Watch and iPhone 12 users. Highly portable form factor makes it even more convenient to use on the go.”

The RAEGR MagFix Duo Arc M1330 is a 15W dual wireless charger that is aimed at users who own Apple’s iPhone 12 series. The Arc M1330 is a dual-operation charger that can simultaneously charge two Apple devices, be it an iPhone or AirPods and Apple Watch. It features a MagSafe-compatible charging pad on the left that accommodates any of Apple’s iPhone 12 series smartphones or AirPods (2/Pro) and can charge them with up to 15 Watts of power.

The right side of the pad has a unique folding design that charges the Apple Watch. It can be used in Normal mode or lifted by 90 degrees in Night Stand mode for Loop Band convenience. Using it in the Night Stand mode allows you to simultaneously charge the Watch while the Watch’s display can turn into a desk clock.

The RAEGR MagFix Duo Arc M1330 has a folding design that allows for high portability. Use it at home, in the office, in your car, or anywhere you like, and transport it in your handbag or backpack with ease. Additionally, the foldable design also helps convert the Arc M1330 into a smartphone stand for your iPhone 12 too. This feature takes advantage of the magnets in the phone and charger’s surface to help it rest in place.

The RAEGR MagFix Duo Arc M1330 can also be used to charge other Qi-compatible smartphones from brands such as Samsung, Google, Huawei, LG, and a few others at 15W. However, the smartphone stand feature will only work with Apple’s iPhone 12 series. The wireless charger sports a USB Type-C connector and you can use any compatible USB charger to power the MagFix Duo Arc M1330. It is recommended that you use a charger that has a power rating of above 15W for the best charging results.

The RAEGR MagFix Duo Arc M1330 also has some rugged safety features. It protects every charging device from Over-current, Overheat, Over-Voltage and Short Circuit. Lastly, using its in-built intelligent device detection circuit, the charger can detect the power requirements of each device and smartly adjust the output power among 5W, 7.5W, 10W, and 15W.

The RAEGR MagFix Duo Arc M1330 15W dual Wireless Charging Stand will be available for Rs 2,999, with a standard industry warranty of 1 year, on Amazon and Flipkart.

Saregama inks a global licensing deal with the social video platform, Triller

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Team My Mobile
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Saregama, one of India’s largest music labels, has announced a global music licensing deal with widely popular short format video platform, Triller.

As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

The coming together of Saregama and Triller will empower the content architects with the prowess of music that has been adored by generations globally.

A melting pot of all things nostalgia and music, Saregama’s large repository entails a rich collection bejewelled with Bollywood songs, Devotional music, Ghazals, to name a few, in more than 25 languages while featuring classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt , Laxmikant Pyarelal or new songs from popular artistes like B Praak, Badshah amongst many others .

Vikram Mehra, Managing Director of Saregama India said, “We are extremely elated to partner with Triller and see content creators across the globe using our music to create such innovative content.”

Bobby Sarnevesht, Chairman and co-owner of Triller added, “Saregama represents the rich diversity of Indian music and we are excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years. This new agreement reiterates our commitment to supporting publishers in South Asia and around the world as we grow the Triller platform.”

iGear launches RazorBeat wireless soundbar with in-built subwoofer

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Team My Mobile
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Homegrown gadgets and smartphone accessories brand iGear has launched RazorBeat, a wireless soundbar that can upscale the audio performance of your smart television. The RazorBeat features 10 watts of performance and can also be used as a standalone Bluetooth speaker system for personal audio. Compact and rechargeable, the RazorBeat is also highly portable so you can take your music on the road.

Kamlesh Sharma, Founder, iGear, said, “The iGear RazorBeat can boost the audio performance of your smart television to a whole new level. It can produce razor-sharp sounds and superior bass, the soundbar brings you a theatre-like experience – thanks to the inbuilt subwoofer. Using Bluetooth v5.0 and an inbuilt-rechargeable battery, the RazorBeat is completely wireless and can also be used as a portable standalone personal audio system.”

Upgrade your existing televisions audio performance to the next level with iGear’s RazorBeat soundbar. This compact 10W RazorBeat soundbar is powerful enough and also features a built-in subwoofer for extra bass. It produces razor-sharp audio performance including superior bass and crisp highs that will completely transform the way you watched movies on your TV before.

With multiple inputs, the iGear RazorBeat can also be used as a personal Bluetooth speaker system. It features Bluetooth v5.0 and AUX input that can connect to your smartphones, tablets and laptops so that you can take advantage of its superior audio delivery. Use it for casual music, those quick YouTube videos or take your video calling experience to another level. You can also plug in a pen drive or micro SD card with your favourite MP3 playlist to have a completely standalone music system.

The iGear RazorBeat soundbar features TWS so you can fill your room with surround sound connecting two of the RazorBeat’s together and is also powered by an internal 1500mAh rechargeable battery so that you can take your music to the road whenever you like. Carry it along on your camping trips or short vacations and start an instant party wherever you like. The RazorBeatsoundbar can deliver up to 4 to 5 hours of non-stop music whenever you need it.

The all-new soundbar with in-built subwoofer will be available for Rs 2,000, with a standard industry warranty of 1 year, on Amazon and Flipkart

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