Fabless semiconductor major MediaTek today announced its collaboration with Tessolve, a Hero Electronix venture and an end-to-end engineering solution partner for semiconductor and product companies, to accelerate the development of an Edge-AI enabled smart device ecosystem. Tessolve launched the MAGIK2 family nano System on module (SoM) and evaluation board powered by MediaTek i500 to power next-gen AI smart devices with high-performance edge processing, advanced multimedia capabilities, multiple high-resolution cameras, AI-enabled kiosks (advertising signage platforms), connected touchscreen displays, and multitasking OS.
“MediaTek is an industry leader in developing powerful, highly integrated and efficient system-on-chip products. We are enabling the future of AI, by creating an ecosystem of edge-AI hardware processing paired with comprehensive software tools across our product range, including smartphones, smart homes, wearables, IoT and connected cars. Our collaboration with Tessolve will power advanced AI-enabled devices and premium experiences, along-with reducing development costs and accelerating the time to market,” said Raghavan Sampath, Director – Business Development, MediaTek.
Tessolve SoM also supports the common SDK software from BayLibre, MediaTek’s software scaling partner. This single SDK across all AIoT Hardware platforms accelerates time to market for customers and comes with a long-term support.
“As part of Tessolve’s strategy to provide value added solutions to our customers, we aligned with MediaTek to develop a System on Module to address the growing needs in building AI-enabled edge computing system solutions. The collaboration will enable the roll-out of production-ready AIoT hardware and Android software to help customers reduce their product development cycle time from design to manufacturing of portable, home and commercial IoT applications,” said Sunil Walia, SVP of Sales & Marketing, Tessolve.
Artificial Intelligence (AI) continues to advance at a rapid pace, re-shaping the technology people use in their homes, workplaces and cities, bringing new experiences and changing the way they interact. The future of AI-enhanced device deployment is big and MediaTek is meeting the Edge AI challenge head-on with MediaTek NeuroPilot. Through heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) embedded into MediaTek’s system-on-chip products, the company is providing high performance and power efficiency for AI features and applications.
Popular Japanese brand Vaio has unleashed the world’s first 3D moulded and carbon fibre-protected laptop, which is now exclusively available on Amazon India. The new Vaio Z claims to be lighter and offers exceptional toughness and is turbocharged with unprecedented speed. The laptop features the same powerful processing speed previously only found in the PCs of the most demanding fields.
The all-new Vaio Z is priced at Rs 3,52,990 and is designed to meet today’s mobile computing needs. It comes equipped with 11th Gen Intel Core processors, new Intel integrated graphics on its 14-inch, high-def 4k LCD panel, and crystal-clear sound with Dolby Audio speakers.
The Vaio Z uses face authentication to log you in when you are seated before it, and it keeps you logged as long as you are seated in front of it, so now the user doesn’t need to remember his/her password or worry about someone using it as it locks automatically to secure your privacy.
The new Vaio laptop comes with some impeccable and additional features which include crystal clear sound with Dolby audio speakers. It has a camera shutter and mic mute shortcuts for privacy, a 180-degree open/close screen for easy collaboration and increased battery life to keep you connected for hours.
Alex Chung, CEO, Nexstgo, said, “We take all the pride in the world to introduce the world’s first 3D contoured carbon fibre laptop Vaio Z in India. With over a decade of relentless carbon fibre research, Vaio has succeeded in creating and mass-producing the world’s first 3D moulded full carbon chassis for laptop PCs.”
Seema Bhatnagar, Regional Business Director (South Asia), Nexstgo, said, “We are delighted to announce the launch of the new Vaio Z for the Indian audience. We have always had a proactive approach in providing our customers with the best technological advancements in the market. With a promise to deliver our customers with the best in the domain, the launch of new Vaio Z will make sure that the customers are being catered to with the best of the abilities and will add value to Vaio, accelerating its market penetration and growth trajectory towards becoming the go-to tech brand for the young target audiences.”
The pre-registration for PUBG’s Indian version “Battlegrounds Mobile India” is live now on Google Play Store, announced Krafton, a South Korean video game developer. Players pre-registering for Battlegrounds Mobile India will get four rewards- the Recon Mask, the Recon Outfit, Celebration Expert Title and 300 AG. These rewards are for fans who pre-register, so get ready to dive in and enjoy the battle royale experience on the game with your friends, said Krafton in a statement.
To pre-register for Battlegrounds Mobile India, users can visit the Google Play Store link and click on the “Pre-Register” button, and their rewards will automatically be available to claim on game launch.
Set in a virtual world, Battlegrounds Mobile India is a battle royale game where multiple players employ strategies to fight and be the last man standing. A free-to-play, multiplayer experience from Krafton, players can battle it out in diverse game modes which can be squad-based or even one-on-one.
Featuring diverse maps with different terrains in a virtual setting, the game utilises the full capabilities of Unreal Engine 4 to bring alive fantastic worlds augmented by 3D sound, to build a truly immersive experience on a mobile phone. The recommended system requirements to experience the game seamlessly are Android 5.1.1 or above and at least 2GB RAM in the mobile device.
Vivo’s spin-off brand iQOO today announced another chance to avail attractive launch offer of iQOO 7 series Amazon Gift Card for users who couldn’t avail the launch offer amidst COVID-19 lockdown restrictions. The iQOO 7 series Gift Card is available for purchase worth any given denomination starting today till May 24. The Gift Card can be further redeemed as a cashback offer worth Rs 2,000 on the purchase of iQOO 7 series between May 25 and June 30 on Amazon Special.
Taking a closer look at the steps to avail this offer:
Step 1: Visit the iQOO 7 Series Gift Card page on Amazon.in
Step 2: Purchase the iQOO 7 series Gift Card worth any denomination from May 18-24
Step 3: Receive the gift card in the box of your registered email. Add the Gift Card to your Amazon account to get the amount in Amazon Pay balance
Step 4: Purchase iQOO 7 series smartphone between May 25 and June 30 on Amazon.in using the same account
Step 5: Get additional Rs 2,000 cashback on your Amazon Pay balance within 15 days of purchase
The iQOO 7 and the iQOO 7 Legend (2021 Red Dot Product Design award-winner) are the latest 5G performance flagship smartphones by iQOO in India. Both the products are the most power-packed and dynamic iQOO smartphones launched to date. Infused with best-in-class hardware specifications and software capabilities, the new series allows users to explore an undiscovered realm of monster performance. The iQOO 7 series promises to bring ultimate performance, lag-free mobile gaming and multi-media entertainment experiences to consumers in India.
The iQOO 7 is priced at Rs 31,990 (8GB+128GB), Rs 33,990 (8GB+256GB) and Rs 35,990 (12GB+256GB) variant in two colour options- Storm Black and Solid Ice Blue. The iQOO 7 Legend is priced at Rs 39,990 (8GB+128 GB) and Rs 43,990 (12GB+256GB).
India is one of the countries that was hit very adversely with the arrival of the COVID-19, and with the second wave of the deadly virus unleashing destruction upon the nation, it is unmistakably evident that the lone answer for keeping away any more waves is to get as many individuals inoculated as soon as possible.
Recently, the government opened the vaccination slots for the population of the age group 18-44, but the enrolment process of getting yourself vaccinated is another massive challenge due to the unavailability of vaccines at some locations. The primary battle is some do not get arrangements and don’t have the foggiest idea about the cycle. With the government unveiling the application programming interface (APIs) for the CoWin entry, techies have developed their own third-party agents and interfaces that help people track all the vaccination centers near them and the interfaces also help them in booking a slot.
This list comprises five such platforms that have helped people grab a slot at the vaccination centres.
VaccinateMe by HealthifyMe
HealthifyMe has launched a platform called VaccinateMe that acts as a notification to people about the availability of slots. It comes with various filters which help the users search for a slot in real-time. These automated filters have several categories, you can search for slots available for different age groups for Covisheild and Covaxin both. It is very easy to access the portal through the web or the HealthifyMe app.
Paytm
Computerized payment monster Paytm has additionally dispatched a ‘Covid-19 Vaccine Finder’ apparatus, which is incorporated inside the application to help residents check the accessibility of inoculation spaces for a particular date. The immunization locator is accessible on Paytm’s smaller than normal application store that was dispatched a year ago. Clients need to enter postal codes or region names, select their age gatherings. In the event of inaccessibility, click on the ‘inform me when spaces are free’ alternative to get constant updates.
Signzy
They have launched a very simple application that allows the users to be notified about available vaccine slots nearby. The clients can basically check for space accessibility or subscribe to get notifications by just entering a few personal details such as postal code, email address, and year of birth.
BANKIT
BANKIT is a company that helps people with a platform for easy, fast, and reliable digital transactions and services under one roof. They have a goal to provide these services to even the most remote locations of the county. With the arrival of the second wave of the virus, they have helped the people of tier 2 and 3 cities of India who are not aware of the appointment process. BANKIT agents present in those areas at their stores are helping them getting a slot faster. Similarly, they are also helping people book a slot through their app and website portal. They have more than 50,000 stores in the corresponding areas for assistance in registration and booking slots.
Under45.in
The Under45.in site is created by software engineer Berty Thomas to help individuals between 18-44 discover Covid vaccine slots and openings close by. The site presently guides clients to a Telegram station for updates, given that the authority CoWin APIs have been restricted by the public authority. The Telegram stations are made for each region separately.
These are tough times for everyone around the world. A free-flowing life is now restricted and lockdowns are the need of the hour. Life becomes extremely monotonous when we are confined to closed doors, however, it might get a little exciting with Creative Monkey’s new Ludo Emperor. Creative Monkey has taken the game of Ludo to another level with the launch of Ludo Emperor.
Creative Monkey is one of the fastest-growing mobile games development setups in the country. They have previously proven their worth with their flagship game ‘World Cricket Battle 2’. With a wonderful track record of creating free games for all age groups, they once again enter the market with another masterpiece in Ludo Emperor. A game that will rule the hearts of people with its innovative ideas and efficiency. It is a revolutionary Ludo game with exciting rules and the most engaging gameplay, designed to entertain all age groups.
Downloading the app
Ludo Emperor is exclusively available on the Google Play Store and will soon be available on the Apple App store. You can download it from there. Then you need to open the product page for Ludo Emperor and press download. The downloading and installation process will start immediately.
Getting started
Once you download the app, a screen will appear asking you to login via Facebook or as a guest. Once selected, it will then take you to the Homepage where you need to fill your details like age, gender and country. Once you fill the details and claim the daily reward, you can enjoy the game.
You can also play with your Facebook friends and add anyone as your buddy which helps you to add them instantly while you play.
Features
Creative Monkey has beautifully converted a simple Ludo Board into a Ludo World with a very beautiful environment and lively animations that give a pleasant gaming experience. The game currently has 3 different worlds, the Forest, the Atlantis and the Dragon nursery. More worlds will be introduced in the forthcoming updates, as per the company. The game has four most popular modes, Play Online, Play with Friends, Play with Computer and Pass & Play.
In short, Creative Monkey’s Ludo Emperor is a complete package with a high-quality experience for the users. It is a completely fresh game with high-quality animations. The idea behind it is highly creative and will create a lot of interest amongst the users. It is easy to play, vibrant, full of life recreation bundled with more exciting and fun elements. It is not a regular board game and it will attract people for some of its unique features.
Conclusion
Ludo Emperor is a unique and interesting game which will attract those who are bored with playing just a digital version of a regular board game. Creative Monkey has converted the Ludo Board into a Ludo World with a beautiful environment and lively animations that gives a pleasant gaming experience. The game has four most popular modes, Play Online, Play with Friends, Play with Compute and Pass & Play. You can also play with your Facebook friends and add anyone as your buddy which helps you to add them instantly while you play. Till now, the game has 50,000+ downloads and 7+ rating.
A burning continent, an impeached president, a global pandemic, countrywide lockdowns, tragic shifts of powers and whatnot, the year 2020 has been anything but regular. Many media companies (primarily operating at small scales) viewed this period as one filled with uncertain losses. However, the publishing houses examined this very turning point in the consumers’ consumption patterns as a vital opportunity to capitalise on.
Updates on the latest health and safety recommendations, keeping up with the political unrest, battling the sides to pick and be on – the world seemed to be in turmoil. The social media and entertainment industries were too in a disruption nevertheless, not necessarily bad. Interestingly, when most of the stadiums and movie theatres were shut, July, August and September 2020 showed a 25% increase in app usage overall. The watch time and viewership of the traditional linear television were also witnessing a significant fall.
Now, someone who understands the importance of mobile advertising – mostly publishers, content creators and brands – these numbers are of enormous value. Recent surveys project statistics on an introduction of over 5 billion unique mobile users, which is noteworthy considering the total population to be around 8 billion. This information highlights the undiscovered capacity of dispatching advertisements that appeal to individuals who invest quite a bit of their time on mobiles.
The year 2020 already predicted much of the trends that surged in the year 2021. An average of 5-9 video streaming apps are installed on a regular user’s smartphone. Short-video platforms like TikTok in the international market excluding ours (since major Chinese apps were banned by the Govt. of India) and Instagram Reels soared and are expected to continue this way for a long time. Advertisers today realise that video is an essential segment of any fruitful marketing effort. Any regular business on the internet publishes around 18 videos every month. That substance is met with great support by users on the internet; their potential consumers– most of the individuals, say they’d prefer to see more video content from brands in 2021. This pattern isn’t easing back down; indeed, we see expansions in the video advertising budget. 95% of video advertisers intend to increase or keep up their spending on record in 2020.
Video can help several advertising and business objectives. A few brands have thought it was hard to quantify the ROI of their video endeavours, which is likewise evolving. The video trends that soared up last year, still are relevant and are most likely to continue being the same are short-form videos like Reels, TikTok, webinars and explainer videos, to name some. Let us now dive into the gains that publishers get when using these video trends effectively:
Increase website traffic
Video is a successful instrument for acquiring new site traffic and keeping visitors on your site longer. Brands frequently advance video clips via online media and other relevant platforms to drive buyers to a site.
Winning new users
Marketing and advertising professionals are utilising videos to stand apart from contenders and convert possibilities. While email campaigns and advanced ads are helpful, video is a compelling, dynamic media that assists brands with recounting a superior story – such a lot of advertisers say videos have helped them expand their sales. On the other side, 4 out of 5 individuals say a brand’s video has persuaded them to buy an item or service. Video can show and advance items in manners text and photographs can’t, making it a critical instrument in the business interaction.
“While email campaigns and advanced ads are helpful, video is a compelling, dynamic media that assists brands with recounting a superior story – such a lot of advertisers say videos have helped them expand their sales. On the other side, 4 out of 5 individuals say a brand’s video has persuaded them to buy an item or service. Video can show and advance items in manners text and photographs can’t”
Educating users and generating awareness
Video is the ideal device to help imminent clients and new clients see how to utilise a product or a service while supporting the worth it adds to their lives. 97% of advertisers say video has helped their clients better comprehend their products; almost every individual has watched an explainer video to get familiar with a product at least once.
These sorts of explainer recordings assist clients with understanding an item or administration and its advantages without passing through dry instructional documentation. It improves the client experience consistently and can likewise enhance maintenance – a client who doesn’t have the foggiest idea of utilising an item will not be a client for long.
How celebrities are using the latest video trends
The impeccable hike in the recent trend and how the definition of being a celebrity is going through a change isn’t hidden anymore. The whole last year and ongoing has curated multiple new ways through which content is consumed, and the same pattern isn’t going to fade anytime soon. When most people were tied to their homes, it was because of the mobile devices that they had a way to escape the ultimate boredom. Many celebrities joined in the trend to maximise their reach with their followers, and many brands invited celebrities to their platform to get them the closest to their admirers. There are numerous apps in collaboration with stars to come and join their admirers in their most intimate phases, like imagine getting yourself a birthday wish by the celebrity you’ve had a crush on, something which couldn’t have been possible a few years earlier.
A mobile experience that delivers richness
Most of us share a TV or a computer, or better put, these devices demand a sense of collective participation to enjoy the experience better. However, a mobile device reaches consumers directly and that too on the device most personal to them. The anticipation of faster networks only hints at the demand for richer mobile experiences. The change in the consumption pattern regarding the content may vary limited to predictability, though choosing how to consume the same has changed for sure. The consistent expansion in time spent on mobile devices suggests that the demand for a better experience, be it any media, has been fulfilled mainly through mobile content.
Marketing teams got to ensure that they are providing consumers with the choice on the way they want to engage with advertisements. The only correct and most efficient way to deliver advertisements on mobile devices is through methods that do not hinder a user’s content consuming experience. These determinants also make publishers and content creators aware of their content and demand them to focus on curating content that enhances user experiences. But there is still a lot for the publishers to learn before benefiting from this recent trend. Rather than tie mobile video ads straightforwardly to a transaction, advertisements should be incorporated into a bigger picture surrounding awareness around the brand’s values and integrity.
As long as marketing gurus perceive mobile video ads as comparatively lower value, the case for them is not improving any time soon, as they will keep on making ads with no investment of thought or empathy that blatantly focus on creating ads a sale. Mobile video ads need to be created in a fashion which cater to the concerns and the tastes of their targeted consumers.
The author, Raminder Singh, is CEO, Celebfie, a celebrity-fan engagement platform.
Bengaluru-based The Esports Club today announced a first of its kind event called TEC Gauntlet, which is set to be South Asia’s largest Valorant event with a prize pool of Rs 52 lakhs.
This unique format of the TEC Gauntlet will be spread over 4 seasons. Each season is further split into a regular season followed by a playoff featuring the top teams who will compete for the championship. After every season, new teams will have an opportunity to join the league via independent qualifiers with their own prize money. With the TEC Gauntlet, The Esports Club will provide a long-term roadmap for Valorant esports in the region, while continuing to create additional opportunities for players and teams around the event.
The TEC Gauntlet powered by WD BLACK and AMD Ryzen is set to run from June 2021 till January 2022. The registration for qualifiers are now open on The Esports Club website.
In addition to the main competitive event, the TEC Gauntlet will also feature special All Star Tournaments during the mid-season break to spice up the action with its own prize pool. The TEC Gauntlet will also award outstanding individual players each season through their exciting partnership with WD BLACK for Tournament MVP and Rookie of the Season.
Ishaan Arya, Co-founder, The Esports Club, said, “The TEC Gauntlet truly is the crown jewel for us at The Esports Club. We’ve been working hard over the past year running some of the largest Valorant events in the region, understanding what the players and fans are looking for and of course coming up with a great competitive format that enables us to create something that is truly exciting without a dull moment.”
Jaganathan Chelliah, Director Marketing India, Western Digital, said, “We at Western Digital, are deeply focused and connected with the gaming community. Our innovative WD BLACK portfolio is built ground up for gamers and offers them lightning-fast speed. We are excited to work with The Esports Club on the TEC Gauntlet and to provide gamers with an amazing opportunity to kick start their esports careers.”
“As we build both high performance Ryzen CPUs and Radeon GPUs – the quintessential building blocks for the ultimate gaming experience, the esports industry is a significant part of our ecosystems,” said Mukesh Bajpai, Marketing Head – India, AMD.“Our strong ties with OEM partners, game developers and the esports community has enabled us to elevate and deliver immersive experiences. The TEC Gauntlet is a fantastic platform to strengthen our connection with the gaming community in the region as esports gains significant momentum in India,” he said.
The world’s second-largest memory chip maker, SK Hynix Inc, has requested talks to acquire South Korea-based Key Foundry, a chip contract manufacturer, said Reuters quoting a South Korean newspaper report.
SK Hynix has expressed intention to negotiate for the full acquisition of the 8-inch wafer foundry, Korea Economic Daily reported on Monday citing unnamed sources in the tech and investment banking industries, as per Reuters.
According to the report, SK Hynix said that it is considering various measures to expand its foundry business, but nothing has been finalised.
SK Hynix is already a minority investor in Key Foundry, having infused about 207 billion won ($181.93 million) into a private equity fund last year that owns the chip contract manufacturing firm, and now is interested in buying out the rest, Korea Economic Daily said.
Key Foundry has a chip manufacturing capacity of 82,000 8-inch wafers per month, and is the only pure-play foundry in Korea, with the ability to make chips for applications in the consumer, communications, computing, automotive and industrial industries, according to its website.
SK Hynix has reportedly said that it is considering doubling its chip contract manufacturing capacity from a low base in ways that could include M&A. Currently, memory chips make up almost all of SK Hynix’s business, with logic chips including chip contract manufacturing only taking up 2% of revenue, as per Reuters.
The global future of 5G is at risk if governments fail to align on licensing 6 GHz spectrum, the GSMA said.
The full speed and capabilities of 5G depend on the 6 GHz mid-band spectrum. Yet governments are already diverging: China will use the entire 1200 MHz in the 6 GHz band for 5G. Europe has split the band, with the upper part considered for 5G, but a new 500 MHz tranche available for Wi-Fi. Africa and parts of the Middle East are taking a similar approach.
At the other extreme, the US and much of Latin America have declared that none of this valuable resource will be made available for 5G, but rather will be offered to Wi-Fi and other unlicensed technologies.
The 6 GHz band is essential not only for mobile network operators to provide enhanced affordable connectivity for greater social inclusion, but also to deliver the data speeds and capacity needed for smart cities, transport, and factories. It is estimated that 5G networks need 2 GHz of mid-band spectrum over the next decade to deliver on its full potential.
“5G has the potential to boost the world’s GDP by $2.2 trillion,” said John Giusti, Chief Regulatory Officer for the GSMA.“But there is a clear threat to this growth if sufficient 6 GHz spectrum is not made available for 5G. Clarity and certainty are essential to fostering the massive, long-term investments in this critical infrastructure,” added Giusti.
The World Radiocommunication Conference in 2023 will provide the opportunity to harmonise the 6 GHz band across large parts of the planet and help develop the ecosystem.
5G is accelerating the digital transformation of all industries and sectors, unleashing new waves of innovation that will benefit billions. This technology is crucial for the environment and climate goals as connectivity replaces carbon. In order to reach all users, however, industries will require the extra capacity that the 6 GHz band offers.
Therefore, GSMA calls on governments to – make at least 6425-7125 MHz available for licensed 5G; ensure backhaul services are protected; and depending on countries’ needs, incumbent use and fibre footprint, the bottom half of the 6 GHz range at 5925-6425 MHz could be opened on a license-exempt basis with technology neutral rules.
GSMA has also published a statement with Ericsson, Huawei, Nokia and ZTE that further details the importance of the 6 GHz band for the future of 5G.
