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We are now living in the TWS era, says Mivi Co-founder

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Midhula-Devabhaktuni-co-founder-and-CMO-Mivi

Hyderabad-based Mivi has carved a niche for itself in the consumer tech segment with its truly made in India products which are conceptualised, designed and manufactured in the country. The company has been very aggressive with its product launches of late, establishing itself as one of the fastest-growing homegrown players in the audio category. Midhula Devabhaktuni, co-founder and CMO, Mivi, shares more about the brand, its success story and product portfolio, in a conversation with Ramesh Kumar Raja. Excerpts:

How has the brand Mivi positioned itself in a hyper-competitive market like India, which already has a number of players in the mobile accessories segment?

Every other thing we see in the market is either made in China or tailored for western countries. Besides this, we frequently observe that these products are relabeled and sold in India. As a result, at Mivi, we focus on self-engineering and manufacturing all of our audio products in India. This gives us a distinct advantage in creating personalized, high-tech, feature-rich products that Indian clients require and enjoy. And our Made in India initiative helps us thrive in the hyper-competitive market and distinguishes us from the competitors.

You offer a wide range of products such as earphones, Bluetooth speakers, chargers, power banks, data cables and other digital accessories. Which among them is a dominant vertical for Mivi?

Yes, we offer a variety of products, but Mivi is a one-of-a-kind brand that specializes in audio (earbuds and speakers), which have gone from a luxury to a necessity for everybody with a smartphone. Furthermore, this year we will be entering the home audio and wearable segment.

“We offer a variety of products, but Mivi is a one-of-a-kind brand that specializes in audio (earbuds and speakers), which have gone from a luxury to a necessity for everybody with a smartphone. Furthermore, this year we will be entering the home audio and wearable segment”

Is it the age of TWS now, and where it’s going? What factors are driving its growth?

TWS has been the fastest-growing category in audio over the past two years. Because of the form factor, weight, and technological advancement, it is the most coveted audio accessory at present. With a lot of people working from home, focusing on fitness, taking online classes, the need has been booming so much so that TWS, which was deemed non-essential during the initial lockdown in 2020 was later added to the essentials segment. Furthermore, with the product’s price going down, it became more affordable, transforming it from a luxury item to a necessity. So, it is right to say that we are now living in the TWS era. In addition, according to International Data Corporation (IDC), shipments in India’s Truly Wireless Stereo (TWS) market rose 74.7% year over year in 2021, reaching a new high of 20.3 million units. And it will continue to gain traction.

Also Read: Mivi launches ThunderBeats 2, ConquerX Bluetooth neckband earphones

How are your products gaining traction in the market, especially in the aftermath of the COVID-19 outbreak? Which are the areas from where maximum demand is coming for the Mivi products in India?

We have been working on setting up manufacturing in India since 2018 and were almost set to open our factory in 2020 March. That’s when the pandemic hit. Though the factory opening got delayed, it gave us a lot of time to focus more on R&D and develop several products. By December 2020, we launched our first Made in India product Roam 2. It was a success even beyond our imagination. People loved that a product of such good spec and quality was being produced right here in India. From that day on, every product we’ve launched has been made in India and our customers have been rewarding us for it. In April, we will also be launching the first Made in India soundbar. We are so proud that we have set up manufacturing here with zero Chinese or external engineers and are today providing employment to more than 700+ people.  Our audience has been our fondest cheerleaders and we have seen a 2.5X growth last year.

Online or offline – which platform yields maximum revenue for Mivi?

Mivi has been purely an online brand for almost 5 years after we started. In 2018, we were at this crucial junction when we had to decide whether to go offline like all the online brands in our category were doing or lay our own path and set up manufacturing. We decided to fulfill our dream and take the harder route. After successfully becoming the first brand in this category to set up manufacturing in India and produce its own products, now we’ve started to venture offline. By the end of 2022, we expect offline to contribute to 15-20% of our revenues.

What do you do to increase the recall value of your brand?

We focus on product. Many brands have amazingly superb marketing campaigns and most of their time and money goes into that. Our priority is product and quality. We strongly believe that once a customer sees the quality of our product and is happy with it, he keeps coming back to us. We become his go-to electronics brand. We do have strong marketing plans and campaigns in place. But that can only get you the customer the first time. If you want recall and a repeat customer, you can only achieve that by making the customer happy.

Also Read: “Mobile phones are an ideal target for data privacy threats”

What is your approach to the “after sales service”, which remains an issue for the majority of electronics companies?

Firstly our defect rate is way below the category average. We are able to achieve this as we control the product end to end. Even when there is a small issue, we are able to immediately make improvements. But still, electronics is a category where some amount of defects are inevitable. We offer a 1-year manufacturing warranty on all our products. And if a customer is facing any issue, we pick up, repair, and send the product back at no cost to the customer. We are working on opening more service centers across the country, so this process can be much faster.

There is a parallel grey market in India thriving on counterfeit accessories and devices. How do you deal with them?

Because we own the IP of our products, and also as our sales are primarily coming from e-commerce today, we aren’t facing the counterfeit issue much.

“We Indians have our own set of requirements, tastes, and interests, especially in the case of audio. So, before we begin designing any product, we first identify what the Indian consumers need and what is currently lacking in the market’s offerings. After that, we custom-design our products to cater to those preferences and needs”

Can you please tell us about your outreach and investment plans for India?

We’re currently branching out into various product categories, beginning with soundbars. Following that, this year, we intend to join the wearables category. In addition, we are developing innovative technologies to complement our existing portfolio. Besides this, we’re diversifying our market presence from primarily online to establishing a robust offline foothold to get closer to our customers, understand their needs, and give a consistent customer experience. Moreover, we currently have a 700+ strong team and are looking to expand our presence in PAN India – from tier 1 and tier 4 cities.

We are now constructing an all-new 10L square feet factory in Hyderabad. With this new facility, we will increase our manufacturing ten-fold. We will generate employment for 3000+ people. We will be investing in another factory in phase 2 which is currently in the planning phase. We are evaluating different cities on what is an ideal location for this expansion.

Also Read: Mivi coming up shortly with 2 Made-in-India soundbars: Features and availability

Please throw some light on R&D and innovation at Mivi?

We Indians have our own set of requirements, tastes, and interests, especially in the case of audio. So, before we begin designing any product, we first identify what the Indian consumers need and what is currently lacking in the market’s offerings. After that, we custom-design our products to cater to those preferences and needs.

Furthermore, all our products are engineered and manufactured at our Hyderabad manufacturing plant which gives us control over the quality of the product. We have a strong R&D team that is working on multiple verticals along with audio. The research and development today is happening in Home entertainment, IoT, mobile phones, and more. You will continue seeing some amazing products from Mivi over the next few years.

Also Read: Oppo tests its devices against stricter standards than most companies in the industry, says India R&D head

Tips & tricks for Instagram Reels creators

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Started as a 15-second multi-clip videos with audio, effects, and new creative tools in August 2020, Meta-owned photo sharing app Instagram has become the most popular social networks worldwide.

With 1.386 billion active users globally, Instagram offered an alternative to Indian users after Chinese app TikTok got banned in India in June 2020 following India-China border row. Instagram reels have emerged as the big winner in the Indian market. In July 2021, Instagram increased the length of Reels video to 60 seconds to offer users an option to make slightly longer and better videos with more creativity.

With AR effects, hilarious stickers, and a solid library of music for lip-syncing videos, Reels has offered almost everything to both creators and folks who want to experiment with short-form videos.

According to Sensor Tower’s app analytics, Instagram downloads have been on upward trend since its launch. From 137 million downloads in in 2020, it went to 219 million in 2021.

Whether you are a new to Instagram Reels or hunting for hacks to enhance your skill, here is list of best tips and tricks that can help you enjoy an upper hand among the online crowd.

It is a must to understand your content

Before jumping into the action, it is advised to choose the area where you want to focus as an Instagram Reels creator. Making reels randomly might not help you to stand out in the online crowd. Since you have just 60 seconds to attract your audience, nothing less than a blitzkrieg or admirable reel can garner hearts and likes. Besides choosing your domain, you need to post Instagram Reels very frequently get the attention.

Instagram reels

Presentation is all that matters

After zeroing on the topic, the next important thing is presentation. You must think of ‘why’ factor to decide on presentation. Consider yourself as an audience and develop your own perspective. You should answer yourself why may anyone want to watch the clip. Once you come to the conclusion, it is time for you to take a call on craft the presentation with precision. Think about each move and the impact it will leave behind.

Why longer is better

As Meta-owned video-sharing platform Instagram has given you 60 seconds to present your skill to a wider audience. It is advised to keep changing between 15, 30, or 60 seconds is pretty straightforward.

Adjust your reel length with this hidden tool

You can tap on the Timer button drag the slider to adjust the length of the video. Besides, you can also adjust the countdown before you go ahead and record your clip.

Reels

Right timing and Right Niche: A Formula to excel

Considering how pivotal timing is for perfecting each move or expression, you should never miss out on any trick to get as close to perfection as you can. Before getting into action, tap on the timer button. After that, tap on the tiny button next to the countdown to switch between 3s and 10s seconds. Next, tap on Set Timer.

 Right alignment is necessary

Right alignment must be kept in mind while making the Instagram Reels. A built in video alignment tool is available in the Reels feature. You need to tap on the video alignment button to get your work done.

Instagram reels

Slow Down/Speed Up can do wonders in reels

The native speed adjustment tool helps you to slow down or speed up your reel up to make it appear more dramatic. You just need to click on hit the speed button (1x) and select the desired option. While .3x and .5x allow you to slow down your clip, the 1x, 2x, 3x, and 4x let you speed it up.

Keep experimenting with new effects & AR filters

To let you spice up your video, Instagram keep offering rolling out new effects. You can tap on the effects button and try out a myriad of effects until you are pleased.

Reels

Selecting the music

To select the right kind of music while creating the Instagram reels, you just need to tap on the music button and then search for the songs you want to use. After finalising the music, you can use the slider to choose the desired part of the track.

Crisp eye-catchy titles always work

A short and crispy caption can help you draw right kind of attention. Just by playing with the words, can help you nail on the Instagram.

Keep saving your Instagram Reels

It is advised to save your Instagram Reels on your device. Tap on the settings icon at the top left corner. After that, tap on Reels and click on ‘Save reels to device’.

In addition to these, you can use the best third-party Video Editing software, use precise lighting for the live shoots for Instagram reels. Further you should never repeat the same music in your Instagram reels.

Giving a personal touch with original audio, experiments with AR filters, covering your strengthened topics, etc. are other important aspects that need to be taken care of. Remixing other trending Instagram reels with yours is another idea for better reach and last but not the least audio from other reels must be used wisely.

Also, Read Here: Following and Favorites for Instagram: All you need to know

 

“Tamasha allows people to make friends, be a part of like-minded gaming communities and monetize through innovative social tools”

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Tamasha-live

Tamasha is a social gaming platform, where micro and nano influencers from Tier 2 and Tier 3 cities can host real money games in their micro-community and instantly monetize their engagement. The startup was launched in July 2020 by Saurabh Gupta and Siddharth Swarnkar after realizing that there is a huge opportunity in real money gaming as there were no platforms where people can play in social groups led by influencers. Ramesh Kumar Raja talked to Saurabh Gupta, Co-founder and CEO, Tamasha Live, to know about this platform, technicalities involved, its user base and expansion plans in the next few years. Excerpts:

When was Tamasha founded and what made you think of the concept?

Tamasha was founded in July 2020 and its first version was released in November 2020. The concept came from the fact that gaming communities and their owners didn’t have a platform to play, engage and earn. They have to use multiple products to engage among each other. Money is transferred using payment platforms, engagement is done on WhatsApp or Zoom and there is no way to discover new people. Tamasha is a gaming platform which is social 2.0, meaning there is a unique combination of community, engagement and transaction layer which blends naturally among each other.

How is Tamasha different from other real money gaming platforms?

Most of the gaming platforms in the market are like a catalog of games, with limited tools to interact socially. Whereas, Tamasha allows people to make friends, be a part of like-minded gaming communities and monetize through innovative social tools.

Please tell us about the number of installs Tamasha has accumulated till date. How many active users do you have on your platform?

Tamasha has been operating in a stealth mode and would begin scaling up soon. We have more than 500K users registered on the platform, with more than 2000 active clubs/communities on the platform.

5 lakh+ users have downloaded the application; we have 50K monthly active users on the platform and we are planning to add 25mn users by the end of this year.

How are creators benefiting from the platform and how is the platform benefiting from the creators?

Creators are benefitting by focusing on engaging their audience and organize games for the community without having to deal with payments, communication and other logistic problems. Creators can also get access to new set of users who are looking for these gaming communities to play. Creators are the true owners of the platform and we incentivize them instead of Google ads since they bring the users and engage with the users. Creators are able to earn revenue from their engagement and Tamasha is planning to add interesting monetization tools for the creators.

Thus, Tamasha is providing a platform to build, grow, engage and earn from the followers of these creators. The platform gets benefitted by cutting a small percentage of the value that is being generated from communities.

Also Read: Tamasha Live now lands on Google Play Store: Here’s what it offers

How do you plan to support the developers and how have developers helped in building the platform?

Developer ecosystem is one of the most critical parts of Tamasha platform. These developers release their games on Tamasha, and these games are played by the gaming communities. Developers earn commission out of the pool which the users are creating on the game. Tamasha thus helps developers to distribute their games to wider audience and make it viral through influencers on the platform. It helps them to monetize their games and make their game social without building social tools themselves.

What are your funding and expansion plans?

Our current focus is to attract more communities to the platform and increase the user base. We are in early discussion phase of the funding and are keeping the conversation open. We’ll be moving forward in a couple of months down the line.

We plan to bring more community games like poker, rummy on the platform soon, and are also partnering with big gaming studios to bring branded games to the platform. We are planning to bring 50 games in the next five months on the platform.

“We are very happy with the government’s recent announcement of AVCG task force and recognizing the gaming industry. We would be playing our part towards the growth of the gaming ecosystem in India. We would soon be launching a developer program where we would provide Indian game developers support through mentoring, capital and distribution”

How many games are there on the platform and how many languages it supports?

Currently, there are five games live on the platform and we are adding new games day by day. We are planning to bring 50 games in the next five months on the platform, which will cater to different age groups and their different tastes.

The interface of the platform is in English as of now, and we plan to add 15 languages by the end of this year to reach out to users across different markets.

Also Read: “Quizbee is a part of the gaming space with a unique approach”

What are your monetization model and the revenue strategy?

There are multiple ways of revenue and we are constantly working on opening new channels to make money for communities as well as for the platform. Rake in real money games, commission through virtual gifting, sponsorships and ads are some ways to make revenue. Our numbers are healthy and are growing at a very fast pace

What are your plans for 2022, especially in the wake of the recent budget announcement on AVCG task force?

We are very happy with the government’s recent announcement of AVCG task force and recognizing the gaming industry. We would be playing our part towards the growth of the gaming ecosystem in India. We would soon be launching a developer program where we would provide Indian game developers support through mentoring, capital and distribution. The game developers can build games and publish on Tamasha, while developers can monetise their games through the Tamasha community ecosystem.

One of our core focuses would also be to attract more communities to the platform and increase the user base. We plan to bring more community games on the platform soon and are also partnering with big gaming studios to bring those branded games to the platform. We are planning to bring 50 games in the next five months on the platform and 25mn users by the end of 2022.

Also Read: Cloud Gaming: 5G to Bring About a Paradigm Shift

Instagram introduces these new features, check details inside

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Meta-owned photo sharing app Instagram has introduced seven new messaging features. The addition of new features are aimed to help you connect with your closest friends in more fun and seamless ways. Initially available in select countries, Meta has plans to expand globally.

Here is the list of seven features introduced by the Instagram one of the most popular social media platforms across the globe

Reply while you browse

Receive a new message while you’re browsing your feed? You can now reply without going to your inbox and losing your place. This new feature makes it that much easier and more convenient to chat while on the app.

Quickly send to friends

We want to help people reshare interesting content without interrupting their Instagram experience. By tapping and holding the share button, you can effortlessly reshare posts to your closest friends.

See who’s online

At the top of your inbox, you can see who’s free to chat at that moment, helping you find serendipitous opportunities to connect with friends.

You can customize your messaging threads by using these new features:

Play, pause, and re-play: Enabled by integrations with Apple Music, Amazon Music and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from the chat window.

Send messages quietly: Send messages without notifying friends late at night or when they’re busy by adding “@silent” in your message. Now you can reach out without worrying about sending unwanted notifications.

Keep it on the lo-fi: Feeling chill? Try the new lo-fi chat theme to make your conversations feel more personal.

Create a poll with your squad: Deciding where to go to dinner or what time to meet up? We’re bringing one of Messenger’s most beloved group chat features to Instagram so you can create a poll directly in your group chat.

Also, Read Here: Following and Favorites for Instagram: All you need to know

LG is acclaimed as the ‘Most Trusted TV Brand’ in India

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Television brand LG Electronics has once again been recognized for its Superlative Performance, Innovative Technology, exhilarating design and best in class customer service. LG has been acclaimed as the ‘Most Trusted Brand for TVs’ by Trust Research Advisory (TRA)’s report, an independent syndicated study conducted by the TRA Research (formerly known as Trust Research Advisory). LG TVs were ranked no. 1 in India in its respective category, in the study that spanned across 16 Indian cities, amongst 8,000 unique brands across industries and categories.

This is the straight third year when LG TVs have been awarded as the Most Trusted TV Brand. Additionally, it was also the Most Desired Brand for TVs in 2021.

Trust Research Advisory is India’s foremost data insights company, which is dedicated to understanding, simplifying, and researching aspects that makes the intangibles of brands more measurable. The report assists business decisions and gives brand insights on solutions to consumer behaviour. Trusted Research Advisory has been publishing India’s Most Trusted Brands in ‘The Brand Trust Report’ for the last 11 years consecutively.

Hak Hyun Kim, Director – Home Entertainment, LG Electronics India said, “To be endowed with such a high honour for three consecutive years validates our strong commitment towards the Indian market and its acceptance of our products. The accolades that we have gained for our lineup of televisions is truly inspiring and motivates us in innovating better with each upcoming product for our buyers. Our collection of TVs offers great diversity that is suitable to all kinds of consumer groups, without compromising on quality and ultra-modern features. We have always placed our focus on understanding the needs and desires of Indian consumers and we persistently strive to adapt and adept.”

LG offers a wide range of televisions catered to the changing demands of consumers, thereby, making it the perfect choice for watching movies, sports & playing games.

LG has been a leader in display technologies over the years with their OLED display. LG OLED TVs comes with self-lit pixels technology producing infinite contrast and perfect blacks for an enhanced viewing experience. Further, equipped with Dolby Vision IQ and Dolby Atmos, LG TVs takes entertainment to the next level.

Also Read: Smells like a deal seems to be happening, between Xiaomi & Leica, as suggested by MIUI codes

Tagg launches bluetooth calling smartwatch ‘Verve Connect’ in India

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Tagg is a promising Lifestyle Electronics brand in India. Following the success of the Verve Neo Smartwatch, the company is unveiling the ‘Verve Connect,’ a Bluetooth calling smartwatch with a 1.7-inch touchscreen for INR 2,799, which will be available on Flipkart starting tomorrow.

The company has also hinted at releasing a new smartwatch with the largest display, but hasn’t said anything about it. They are dedicated to providing the finest value in both the largest display and Bluetooth calling areas.

Tagg Smartwatch

Verve Connect, a Bluetooth Calling Smartwatch, comes with a slew of capabilities, the most notable of which being calling. The company is happy to promote this improvement because it will be the ultimate portable calling solution on the wrist at the best possible value. The watch has a high screen refresh rate of 60hz. The watch features a separate memory that can hold up to 100 contacts. The user may effortlessly switch from using the watch to using the phone and vice versa.

The watch is equipped with an RTL8762C chipset and 128MB of flash memory. A 280 PPI quality display is also included in the watch. The Heart Rate and Spo2 Sensors have been improved to be even more accurate. A 2.5mm AAC driver is also included in the smartwatch. It is an excellent smartwatch waterproof option, with an IP68 rating.

Tagg Verve Connect Smartwatch

Like its predecessors, the watch is focused on female health. It comes with built-in female tracking. The wristwatch has a 1.7-inch IPS LCD screen and a 3-axis gravity accelerometer, as well as Bluetooth 5.0 for smoother and better connectivity. The watch has over 150 different watch faces to choose from, as well as a variety of strap options. It also has an activity tracker and 24 sports modes. The watch also has a built-in GPS for mobile devices. The smartwatch can last up to 5-6 days with a full charge of 2 hours.

The smartwatch’s calling feature is expected to be a game-changer for the corporation. Tagg is confident that it will bring people closer together by providing a more convenient way to connect. Rose Gold, Silver, and Black will be the three colour options for the watch. Verve Connect will be available for a limited time on Flipkart for Rs 2,799. Providing the finest value for money in the category.

Also Read: Tamasha Live now lands on Google Play Store: Here’s what it offers

Smells like a deal seems to be happening, between Xiaomi & Leica, as suggested by MIUI codes

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Xiaomi could be the latest smartphone manufacturer to team up with a market leader in the field of photography. The company is apparently collaborating with Leica on smartphones, with the first model expected to be released later this year.

While Xiaomi hasn’t confirmed its partnership with Leica, various reports have uncovered signs that a Xiaomi phone could use Leica imprinting in the near future. Now, the partnership might be powering the entire camera module, like Leica did for a few years with Huawei for the P series phones.

Xiaomi 12 Ultra

Since the Chinese brand has been muffled in the global market due to the US trade ban, Leica appears to be on the lookout for a new partner, and Xiaomi is probably not a bad companion in the current market for the brand. Xiaomi might benefit from Leica’s expertise in photography technology, similar to how OnePlus and Hasselblad have collaborated since the launch of the OnePlus 9 5G series in 2021.

Xiaomi has the Ultra series, which could need some innovation, and who better than Leica to help the company boost its game? Some developers have discovered indications of scripts in the Gallery Editor app included into the MIUI Chinese ROM version, indicating Xiaomi’s possible involvement with Leica. Xiaomi has most likely begun testing the camera software or camera features for one of its upcoming smartphones.

Xiaomi and Leica

Xiaomi recently unveiled its 12 and 12Pro series flagship phones in China, but the Ultra variant was nowhere to be seen. Going by the Xiaomi 12 Ultra rumours and speculations, the device is expected to pack a powerful camera, and all signs hint at Leica being part of the product in some ways.

We should be getting more news about the product and Leica partnership from the company in the coming weeks, or it could be months.

So, are you excited about Chinese smartphone maker Xiaomi working with Leica for its smartphones? Well, we are eager to see how that pans out.

Also Read: Tech NewsWrap: Nothing teases an announcement today… and more

OnePlus 10 Pro finally comes into being, OnePlus Bullets Wireless Z2 also launched: Price, specs and more

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Following a series of rumours and speculations, OnePlus has finally launched the much-awaited OnePlus 10 Pro smartphone in India. The all-new flagship device comes as the successor to the OnePlus 9 Pro launched last year. Being the most expensive smartphone from the house of the popular Chinese brand, the OnePlus 10 Pro comes with new specifications and camera improvements, having the Qualcomm Snapdragon 8 Gen 1 SoC.

In addition, OnePlus also unveiled a new colourway for the OnePlus Buds Pro called Radiant Silver and the OnePlus Bullets Wireless Z2 at the event.

OnePlus 10 Pro-1

Prices and Availability

The OnePlus 10 Pro comes in two RAM/ROM configurations – 8GB/128GB and 12GB/256GB. While the former will be available for Rs 66,999, the latter will cost you Rs 71,999. The smartphone comes in two colour options – Volcanic Black and Emerald Forest – and will be up for grabs from April 5 via open sales.

Also Read: RealmeBudsAir3 to arrive in India on April 7

Meanwhile, the new Radiant Silver colour for the OnePlus Buds Pro is priced at Rs 9,990. On the other hand, the OnePlus Bullets Wireless Z2 comes with a price tag of Rs 1,999 and will come in Magico Black and Beam Blue colour options. Both the accessories will also go on open sale from April 5.

OnePlus 10 Pro Specifications

The all-new OnePlus 10 Pro boasts a 6.7-inch QHD+ AMOLED display with 525 ppi and 120Hz refresh rate along with an LTPO 2.0 panel. The display offers a resolution of 3216 x 1440 and comes with 1300 nits peak brightness. It gets an aspect ratio of 20.1:9 and a screen-to-body ratio of 92.7%. The screen is further protected by Corning Gorilla Glass Victus. The smartphone is powered by Qualcomm Snapdragon 8 Gen 1 processor, coupled with up to 12GB LPDDR5 RAM and 256GB UFS 3.1 storage. The phone runs OxygenOS 12.1 based on Android 12 and will get three years of software updates.

Also Read: Xiaomi launches a powerful trio of 5G-enabled smartphones: Details inside

In terms of optics, the handset flaunts a triple camera setup on the back – a 48-megapixel Sony IMX789 main sensor with OIS, a 50-megapixel ultrawide Samsung ISOCELL JN1 sensor with 150-degree field of view and an 8-megapixel telephoto lens with OIS which is said to be capable of 3.3x optical zoom and 30x digital zoom. Up front, it offers a 32-megapixel Sony IMX615 selfie shooter that is also used for video calls. The smartphone supports up to 4K video recording at 30/60/120fps or 8K at 24fps.

The OnePlus 10 Pro is backed by a 5,000mAh battery with fast charge support. It can be charged at up to 80W wired – from 1-100% in 32 minutes. The flagship device also supports n1, n3, n5, n8, n40, n41, n78 and n79 bands (NSA) and n1, n3, n5, n8, n28A, n40, n41, n78 and n79 bands (SA) in India.

OnePlus Bullets Wireless Z2

Talking about the OnePlus Bullets Wireless Z2, the neckband-style earphone comes with 12.4mm drivers and has support for AAC and SBC. It also features Bluetooth 5.0 and a 200mAh battery which claims to provide a battery life of about 30 hours. The all-new Bullets Wireless Z2 also supports fast charging and will provide 20 hours of playback with a 10 minute-charge, as per the company. The neckband comes with an IP55-rating, which means it’s safe from water and dust.

Also Read: Xiaomi 12 Pro 5G to foray into Indian market on April 12

Xiaomi 12 Pro 5G to foray into Indian market on April 12

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After introducing Xiaomi 12 Pro phone in other markets, Chinese smartphone manufacturer Xiaomi has teased the launch of its Xiaomi 12 Pro 5G phone in India. The launch tease came minutes before OnePlus was about to launch its new flagship phone in India. According to a tweet by Manu Kumar Jain, global VP, Xiaomi, Xiaomi 12 Pro 5G phone will be launched in India on April 12.

The upcoming phone will feature a 6.67-inch 2K AMOLED panel with a peak brightness of 1500 nits and 120Hz refresh rate similar to OnePlus 10 Pro.

Xiaomi 12 Pro comes with stereo speakers, IR Blaster, a USB Type-C port and an in-display fingerprint scanner.

The smartphone runs Android 12-based MIUI 13 out of the box. Equipped with triple camera setup at the back with a 50-megapixel Sony IMX 707 main sensor with OIS, a 50-megapixel ultrawide camera and a 50-megapixel telephoto camera. The Xiaomi 12 Pro features a 32-megapixel front camera for better selfies and video calling.

Xiaomi 12 Pro sources its fuel from a 4,600 mAh battery which supports 120W wired fast charging, 50W wireless charging, and 10W reverse wireless charging.

The screen of Xiaomi 12 Pro is protected by Corning Gorilla Glass Victus. Qualcomm Snapdragon 8 Gen 1 chip paired with up to 12GB LPDDR5 RAM and up to 256GB UFS3.1 storage will also be there.

Also, Read Here: Xiaomi Mi Pad 5 India launch teased officially: Details inside

Tech NewsWrap: Nothing teases an announcement today… and more

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Nothing teases to announce a new product today

Nothing smartphoneNothing has a teaser to introduce “(1) More Thing” today, April Fools’ Day, after announcing its first-ever smartphone about a week ago. The teaser depicts a smartphone’s bottom edge, which features a USB-C charging connector and speaker grilles on either side of the port. The smartphone appears to feature a metallic frame and curved corners. In terms of colour, the smartphone’s back is black. To add to the realism, Nothing has changed its Twitter handle from “Nothing” to “Another,” implying that a new smartphone is on the way.

OnePlus 10 Pro launched at Rs 66,999

OnePlus 10 Pro

The latest flagship from OnePlus, the OnePlus 10 Pro, has finally found its way to the international market, including India. Except for a few minor differences, the worldwide edition is very similar to the Chinese version. The 8GB edition of the OnePlus 10 Pro costs Rs 66,999 in India. The 12GB/256B storage model will set you back Rs 71,999. The new flagship will be available for purchase starting April 5 on Amazon and the OnePlus website. The phone will be offered in two colour options: Volcanic Black and Emerald Forest.

Realme C31 launched in India

Realme C31Realme has released the Realme C31 smartphone in India, with a starting price of Rs 8,999. A 5,000 mAh battery, an octa-core UniSoC T612 chipset, and a 6.5-inch HD+ LCD display are among the smartphone’s strengths. The smartphone has a TÜV Rheinland High-Reliability Certification, according to the company. The Realme C31 is available in two storage options. The 3GB RAM + 32GB storage model costs Rs 8,999, while the 4GB RAM + 64GB storage model costs Rs 9,999. The smartphone will go on sale on Flipkart and Realme.com on April 6 at 12 p.m.

Apple releases iOS 15.4.1

iPhoneApple released iOS 15.4.1 to address battery drain issues that were plaguing iPhone and iPad customers with the prior version. Users of tvOS, watchOS, and macOS will also receive upgrades from the tech giant. iPhone 6s and after, iPad Pro (all models), iPad Air 2 and iPad 5th generation and later, iPad mini 4 and later, and iPod touch are all compatible with iOS 15.4.1 and iPadOS 15.4.1. (7th generation). The update includes a number of important bug fixes for your device which includes battery damage issue and more.

 

 

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