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Hipi announces short-form mobile video talent hunt ‘Hipi G.O.A.T’

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Hipi announces a highly innovative short-form mobile video talent hunt to find the next singing sensation of the country.

The talent hunt – called the Hipi G.O.A.T (Hipi Greatest of All Time) – begins from November 29, 2021 and is hosted by Shakira of India, Rupali Jagga. The 8-week multi-round contest will allow talented digital-first singers around the country to participate and showcase their talent. Participating in Hipi G.O.A.T. is simple. To participate, talented singers upload a mobile video showcasing their craft using hashtag #hipiGOAT.

So far, the Indian entertainment industry has often shied away from providing a truly democratic platform to budding artists, making it difficult for them to scale their talents. Hipi understands the essence of it and paves the way for them by opening a window to their artistic process or singing acapella. This is a once-in-a-lifetime opportunity for creators to show and build on their singing talent.

Also Read | Hipi introduces its latest avatar offering world’s first AI based in-video discovery feature

During the competition, the contestants participate in three rounds. Singers with the highest weekly engagement will get weekly cash prize apart from a mentoring session with Rupali Jagga, and an opportunity to sing a duet with her. The final winner gets to sing a duet with the Grammy Award Nominee, Shilpa Rao during the grand finale episode of Zee Sa Re Ga Ma Pa, and a mega cash prize.

GBS Bindra, Chief Business Officer of Hipi said, “At Hipi, creativity is our heartbeat and music is an integral part of self-expression that we see on Hipi. There is no denying that music has the power to connect people. Therefore it’s important that we leverage modern consumer technology to unearth singing talent in a manner never seen before.”

Hipi G.O.A.T. goes live with Round 1 on November 29, 2021.

Also Read: After Airtel and VI, Reliance Jio hikes prepaid tariffs by 20 percent

Bounce, Park+ to scale battery swapping infrastructure across 3,500+ locations in India

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Team My Mobile
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Bounce, India’s first smart mobility solution and Park+, a super app for car users, have entered into a strategic partnership to strengthen the EV ecosystem across the country by setting up 3,500+ battery swapping stations across 10 cities in India. This smart framework will be available at locations like residential societies, key parking spaces, malls, corporate offices, etc. for customers to find the nearest swapping station on their Bounce app or Park+ app.

Bounce is set to launch its first consumer electric scooter, Bounce Infinity, on December 2, with ‘Battery as a service’ option – the first-of-its-kind in the Indian market. The swapping stations would work on similar principles to a fuel station. Similarly, Bounce battery swapping stations will have charged and ready-to-go batteries that customers can easily swap with their near-empty batteries in under a minute. With this infrastructure in place, customers wouldn’t have to wait for the scooter to charge, be anxious about the range or remember to charge it.

Vivekananda Hallakere, Co-founder and CEO, Bounce, said, “Our objective is to have our battery swapping stations to be within one kilometre of wherever you are and to enable this we have partnered with Park+. This partnership is in line with our effort to build a battery swapping infrastructure for a million+ scooters in the next 24 months.”

Amit Lakhotia, Founder and CEO, Park+, said, “Park+ is on a mission to revolutionise automotive users’ experience through a technology-enabled ecosystem of solutions. Tomorrow’s automotive scene will be driven by EVs because of their advantages across the board. Absence of charging infrastructure is the biggest roadblock holding back widespread EV proliferation. We are committed to scaling up charging infrastructure at a rapid pace through our network of solutions across corporate parks, shopping malls and residential apartments.”

After Airtel and VI, Reliance Jio hikes prepaid tariffs by 20 percent

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Team My Mobile
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Reliance Jio announced a hike in prepaid tariff rates by 20 percent, which will be effective from December 1, 2021. The announcement comes after Bharti Airtel and Vodafone Idea hiked their rates earlier this month. With this, Jio has become the third telecom operator to increase its tariffs.

The Jio said that the tariff rates have been increased due to its commitment to further strengthen a sustainable telecom industry. “These plans will provide the best value in the industry. Upholding the Jio promise of providing the best-quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries,” the company said in its press release.

With its announcement, the prepaid plans of Jio will cost 20 percent higher. The cheapest Rs 75 plan is now priced at Rs 91 per month, while the most expensive Rs 2,399 plan will be available at Rs 2,879.

From December 1, JioPhone subscribers’ entry-level plan of Rs 75 plan will now cost Rs 91, about 21% higher than previously. For its non-feature phone subscribers, the Rs 129 base plan will be raised to Rs 155. Also, eleven other tariff plans have seen increased rates. Besides, the telco has also included four add-on data packs.

Here’s a look at the revised plans:

Also Read: PlayGo N37 Review: Good for its price

“Hirect is a chat-based job search app specialised for startup hiring”

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Team My Mobile
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Keeping in mind the ever-growing startup ecosystem in India, Hirect came into being in 2020. It connects job aspirants with the startup leaders without any middleman, and vice-versa. The Hirect app matches job preference with job descriptions and enables the recruiters and job seekers to chat directly and schedule interviews instantly. Voice and video calling features are synchronized within the app, so users don’t have to switch platforms. Raj Das, Global Co-founder and India CEO of Hirect, talks to Ramesh Kumar Raja, to share more about this platform and its technicalities. Excerpts:

At a time when there are a number of job portals in the market, how did the idea strike you to come up with Hirect?

Startup culture is booming in India and in the last several years, we have noticed that youngsters prefer to join a startup rather than a corporate. On the other hand, hiring for a startup is challenging even if it’s critical for its success. Our vision is to connect those best talents to startups for jobs without any middleman which lead to minimal investments, and a speedier pace.

This is the only reason we are different from others and our concept is different.

What it’s all about and how Hirect is different from others in the market? What is your USP?

Hirect is a mobile-first hiring/job search app whose AI matches a job description with job preferences precisely. It further enables matching talents and recruiters to chat directly, without the involvement of any middleman or third-party hiring agencies.

We allow only the decision-makers of the startup to become a recruiter. We don’t allow any third-party consultant to hire talent. We are the only platform that does it effectively with our voice and video calling feature, so users don’t have to switch platforms to communicate. This has significantly shortened the hiring window for startups, enabling them to focus on other strategic matters. Hence, all jobs are 100% verified, with no middleman, no spam and no scam. And that’s the USP of Hirect.

“We allow only the decision-makers of the startup to become a recruiter. We don’t allow any third-party consultant to hire talent. We are the only platform that does it effectively with our voice and video calling feature, so users don’t have to switch platforms to communicate. This has significantly shortened the hiring window for startups, enabling them to focus on other strategic matters”

How has been the response so far on both Google Play and Apple App Store? How many downloads Hirect has amassed to date?

To date, the response from the Indian user base has been really motivating for us. Hirect has amassed close to 2 million downloads, combined on Google Play Store and Apple App Store, so far. We have more than 30K startups on the application who are hiring.

What is your revenue model? Please tell us about the funds you have raised and the partnerships that you have entered into?

We don’t charge any job seekers. We also allow recruiters to post the first 3 jobs for free. However, we charge for each additional job post. We have raised dozens of millions of dollars in Series A funding from Silicon Valley investors so far.

What are you doing to popularize it among the masses and classes in India?

We are a customer-obsessed company. We make our customers satisfied and they will bring more customers to us for free. More than that, we run social media events and campaigns with the help of influencers to popularise it. We believe in organic promotion rather than pushing excessive funds on promotions and delivering less to the end-users.

The COVID-19 pandemic might have been a blessing in disguise for you. What has been your experience of solving the job crisis in one of the worst phases of mankind?

Remote jobs market (e.g. Programmers, Digital Sales & Marketing) was still doing well despite the pandemic situation across the nation. As per our research, this pandemic activated more scammers as many were looking for jobs desperately. At this tough time, we assured a safe and free job search platform for millions of job seekers across the country. We managed to onboard 30K+ companies offering 150K+ jobs despite this pandemic.

How do you look at your role in the post-COVID era?

During the COVID, the hiring industry was more supply-constrained. It was a tough time for the industry as many people lost their job during the pandemic, which has affected the Indian economy. Now, the economy is recovering, employers are gradually resuming their work from the office. We witnessed a 35% increase in job posts in September as compared to August. The blue-collar jobs market (e.g. driver, security guard, delivery boy) may be our new focus post-COVID era.

What are the features that you are planning to add in days to come, in order to make it more exciting?

Ideally, we want to hear it from our customers because their feedback is the most essential component for the company. We believe in building customer-centric services. Our major plan is to utilize AI to further improve the response rate by assessing their behaviours and preferences to the best level possible.

Is your server capable of handling a sudden upsurge in traffic and what efforts are you putting in to maintain data security on your platform?

Our server is always ready to handle the predictable upsurge in traffic. Our data security team is full of expert professionals who are well-versed in best practices in data security. This team is especially dedicated to such upsurges and maintaining the stability of the platform.

Since Hirect has an early-mover advantage to be a leader in this segment, what is your growth trajectory to deal with competition, which is very common in today’s digital world?

As we have already mentioned, we are a customer-obsessed company. In the end, it’s the company that serves the customer’s best win in the market. We will stick to our principle of customer obsession over competitive obsession to deal with any competition. Our main motive is to help customers to get their desired jobs and employees.

How is the Indian market different from other countries where you operate in and what are your expansion plans?

Indian jobs market is more supply-constrained. Also, there are multiple regional languages in India compared to other countries. We want to serve in India and USA first and gradually expand globally based on our resources and learnings.

Tech NewsWrap: Krafton introduces 3 hours playtime limit… and more

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Team My Mobile
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Krafton introduces 3 hours playtime limit

South Korean game developer Krafton has introduced many new features to make Battlegrounds Mobile India (BGMI) safer for players under the age of 18. It has launched new parental control features under the ‘Game Responsibly’ campaign. As part of the campaign, the company has introduced two major changes – time limitations and OTP verification. Both the changes are introduced to ensure that BGMI offers a safe and responsible gaming platform for Indian users under the age of 18.

Reliance Jio hikes prepaid tariffs by 20 percent

Reliance Jio has announced a 20 percent hike in its prepaid tariffs effective from December 1, 2021. Last week, telecom companies Bharti Airtel and Vi (Vodafone Idea) increased prepaid tariffs by 20-25 percent. The cheapest 28-day prepaid plan will now cost Rs 155, up from the present Rs 129. The company is also increasing the tariff for its data top-up plans. The Rs 51 6GB data top-up pack will now cost Rs 61 and Rs 101 12GB data top-up pack will cost Rs 121.

Samsung Galaxy A13 5G goes into mass production in India

Samsung is following suit in the budget devices with a 50-megapixel shooter on its Galaxy A13 5G handset. As per the reports, the 5G and 4G variants of this handset may be on the shelves early in 2022. It is touted as an upcoming source of mid-range 5G smartphone specs at a competitive price. Now, the Samsung Galaxy A13 5G is said to have entered mass production at a Samsung facility in India. This new leak might be the best indication of its imminent launch yet.

Redmi K50 Pro could debut as Xiaomi 12X in India

Xiaomi is working on a new Redmi K50 Pro model, which is said to be codenamed “Ingres.” As per a new leak, the device will debut as Xiaomi 12X in India and as Poco F4 Pro in the global markets. The handset is tipped to get a 64-megapixel main camera, Snapdragon 8 Gen1 chipset, and an in-display fingerprint sensor. It is tipped to gesture 4-megapixel OmniVision OV64B primary sensor. All Redmi K50 Pro, Xiaomi 12X and Poco F4 Pro will come in 8GB, 12GB and 16GB RAM variants.

Also Read: Infinix League 2.0 for budding gamers rolled out

PlayGo N37 Review: Good for its price

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Team My Mobile
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Homegrown accessories brand Play seems to be serious and aggressive with its product launches in India. The company’s recently-launched PlayGo N37 neckband earphone is a part of the strategy to showcase its prominence in the affordable segment. Priced at Rs 2,999, the PlayGo N37 Bluetooth earpiece has some interesting features, such as it’s ultra-flexible and can offer a playtime of up to 10 hours on a single charge, besides having a quick charge support. The neckband comes in multiple colour options with a dual-tone finish, and the one that I had for review is black and yellow colour model. Let’s find out if it’s worth buying or has the potential to compete with the similar offerings from other established players in the business.

Build and Design

The PlayGo N37 neckband-styled Bluetooth earphone is quite lightweight and flexible, although it doesn’t look premium. It has a plastic housing on both the sides. On the right, you get two dedicated volume buttons and a multi-function menu button in the centre to pause music or change tracks, accept and reject calls, or awaken the voice assistant. Besides, it has a physical switch that is used for turning on and off, which looks a bit outdated in today’s time. You also get a USB Type-C port for charging the earphone.

There’s a TPE wire to connect the neckband to the earbuds. If we talk about the earbuds, they are made of metal and plastic and have magnets on the backside, so they stay attached if removed by the user. As expected, the earbuds also come with two extra pair of silicon tips to adjust according to your ear size. You get silicon ear support, so they don’t fall out of your ears while you are using them. In addition to this, earbuds also have fins that ensure a snug fit. The neckband also offers you a microphone for calls. What’s more, the PlayGo N37 comes with an IPX5 rating which makes it spill and sweat resistant.

Taken as a whole, the neckband looks good but is not extraordinary. In terms of comfort, it’s definitely better than many others in the given price segment. The earphone fit perfectly in my ears and didn’t feel exhausting even after wearing it for long hours.

Functionalities

The PlayGo N37 is very simple to use and can easily be connected with your phone via Bluetooth version 5.0. You can turn it on with the LED button by switching it to the right side. The earphone then goes into pairing mode with LEDs suggesting that it has been paired and is enabled. When it’s switched on, a voice prompt indicates that the neckband has been paired and signifies the battery level – high, medium or low. You’ll not face any difficulty while pairing them.

As mentioned above, you can increase or decrease the volume via volume rockers, whereas the multifunction button in the centre can be used to pause music or change tracks, accept and reject calls, or awaken the voice assistant. To awaken the voice assistant, you are required to press the middle button for two seconds, after which it gives instructions to Google Assistant or Siri.

Performance

The volume and the sound quality of the PlayGo N37 are quite remarkable and on par with others at the given price point. The bassheads will love it for sure. The highlight of this neckband is 10mm EBEL (Enhanced Bass; Extra Loud) drivers which contribute to its rich sound quality.

The vocals and the mids are quite impressive, and you’ll love listening to music and watching shows and movies using this neckband. Even at the 100 per cent volume, the sound doesn’t crack, which is on par with the competition. However, in some cases, I noticed bass overpowering vocals, which you should think about.

Interestingly, the neckband offers a fairly good frequency range. The earphone is also good for making and taking calls, and you’ll not face any issue with it. On the flip side, the PlayGo N37 doesn’t come with active noise cancellation (ANC) feature, but thanks to the in-ear design, it cancels the external passive noise giving you a rich sound experience.

Battery

Having a 100mAh battery, the PlayGo N37 promises 10 hours of music playback on a single charge, besides ensuring three hours of music playback time with just 10 minutes of charging. In our review, the neckband lasted for around eight hours on a single full charge at full volume. However, if you want to get around 10 hours of battery life, you should use this earpiece at a little lower volume.

Conclusion

The PlayGo N37 offers a lightweight, ultra-flexible and portable design that can be used while working out or watching videos and listening to music. It’s quite easy to use and delivers an excellent audio performance. The battery life is at par with the competition. However, it’s definitely not premium in terms of build quality, but good for its price.

HeartinTune Review: Make meditation a daily habit with this app

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Team My Mobile
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To manage the increasing stress and promote mental wellness, Heartfulness Institute recently launched a free-to-use app – HeartinTune. This is a guided meditation app to support people in making meditation a daily habit. This unique meditation app encourages everyone to embark on an inner journey of self-growth that offers lasting transformation, and improved quality of life.

The app requires no prior experience and the people willing to try this can download the app from Google Play and Apple App Store. Based on anyone’s schedule, one can experience 15-minute, 30-minute, and 45-minute guided programs suited for everyone to cultivate the meditative habit. Heartfulness has culminated its 75 years strong legacy and research on the effectiveness of its practices; into this latest offering for beginners.

The users need to register themselves to access all the features and they will be all set to integrate meditation into their hectic routine. The app is designed to keep the user motivated to achieve new goals and track progress regularly. Its main USP is to help user to form habit of meditating on a regular basis.

While the app is currently available in English, soon it will be available in Indian regional languages too.

Features

  • A ‘guided meditation’ app to support people in making meditation a daily habit
  • Beginners can meditate for as little as 15 to 30 or 45-minute guided sessions and experience the transformation
  • Enables users to set meditation goals and achieve them by taking small steps towards their inner journey
  • Helps to build the habit by enabling the user to set up a time for practice
  • Awards badges to stay motivated by signing up for goals, monitoring the progress, and earning milestone badges
  • Self-paced and simple evidence-based meditative practices for emotional well-being and mental fitness
  • Self-reflection via daily journal that records and organises user’s thoughts on the go to relieve stress and anxiety, increase focus, sleep well, and feel calm
  • Live meditation sessions with a live trainer anywhere in the world
  • Simplified UI and UX to ensure a convenient and rich experience for the users of the platform

Strong Suits

In an era when most wellness apps come at a price, HeartinTune comes for free with a plethora of features to keep you motivated in following meditation practice. It’s strong emphasis on taking up simple practice of meditation as a habit to practice daily.

Also Read: Junio Review: Pocket money made smarter with this platform

Conclusion

HeartinTune offers a smooth experience to the users and also the flexibility of meditating at your own pace and convenient time slots. The guided meditation also makes it easier for a new practitioner to cultivate the habit of meditation. Simply, a must-use app for the ones who want to start meditating!

Infinix League 2.0 for budding gamers rolled out

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Team My Mobile
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Extending its continuous support to the online gaming community, Infinix has launched Infinix League 2.0. After the great success of World Esports Cup (WEC), a platform is being offered by Infinix to budding gamers to showcase their talent and build their confidence in order to empower themselves to take up an offbeat career like gaming.

With registrations starting from November 26, the tournament aims to promote the Indian gaming community and empower budding gamers to scale their talents.

The game finalists will get a chance to compete against the top finalists of IND, PAK, NP in WEC and the top 12 players will get Note 11S and the top 5 players will get a chance to win the Infinix INBook laptop.

Interested gamers are required to register themselves on the official Infinix website (www.infinixmobiles.in) which will redirect them to a form page where they will have to fill in their name, email, contact number and UID (free fire username) to game-on.

Also Read: Infinix Hot 11S Review: A perfect all-rounder on a budget

Infinix has been making continuous efforts to enhance the experience of the growing mobile gaming population of India. In the past couple of months, Infinix has introduced gaming-specific technologies like Dar-link along with a gaming-specific smartphone range like Hot series and recently launched Note 10 and Note 10 Pro. Through such tournaments, Infinix aims at engaging with the millennial population of mobile gamers in the country and introducing them to their products which comes packed with superior gaming technology for a rich gaming experience.

Viral Pitch to manage influencer marketing campaign for ALTBalaji show ‘Girgit’

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Team My Mobile
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Viral Pitch recently managed an influencer marketing campaign for ALTBalaji’s recent show ‘Girgit’, a renowned Indian subscription-based video-on-demand platform. Through this association, Viral Pitch will be offering new-age influencer marketing services to the OTT platform for their recently launched show, Girgit.

The influencer marketing platform has conceptualized an Instagram campaign for the brand whose core objective is to promote the show. This campaign initiated in October is still ongoing and has been well received within the lifestyle influencer community.

The influencers have been enthusiastically posting various innovative content to promote Girgit amongst their strong and extensive follower base. They have been curating and posting aesthetic static posts and creative reels describing the genre, giving a glimpse of the web series’ plot and sharing their reviews.

Sumit Gupta, Founder, Viral Pitch, said, “The presence of OTT platforms has increased manifold especially over the past year. People now prefer streaming movies and TV shows on their laptops or mobile phones rather than visiting a theatre or switching on their television sets. ALTBalaji is one of the leading entities in the OTT space. The brand is recognized for offering fresh, original and exclusive stories with an Indian set-up tailored for global audiences. Associating with them is indeed a milestone for us, and we are hopeful of assisting them in effectively achieving their targets and increasing the visibility of their new show.”

Also Read | TCL partners with MyGlammFilmfare OTT Awards 2021 as Associate Sponsor

Divya Dixit, SVP – Marketing and Revenue at ALTBalaji, said, “Over the last few years, influencer marketing has emerged to be a popular new-age tool in the digital space that plays a vital role in effective brand promotions. We were looking for out of the box ideas to promote Girgit amongst the youth, and influencer marketing was thought to be the ideal solution due to its rising prominence. We are delighted to have partnered with Viral Pitch, known for its high-end influencer marketing solutions in the industry. With their creative approach and expertise, we are hopeful of promoting our show effectively amongst the audiences.”

ALTBalaji hosts premium quality shows featuring popular celebrities, acclaimed writers, and award-winning directors, making this OTT platform a true alternative to mainstream entertainment. In addition, the brand has associated with Viral Pitch to execute the pre-launch campaign while leveraging the unique features of Instagram for their recently launched thriller-based show.

Recognized for its expertise in the influencer marketing domain, Viral Pitch has been working closely with various brands across segments such as Park Avenue, Kwality Walls, Kaya Skin Clinic, Vasu Healthcare, Proline, FILA, CoinSwitch, MPL, Kimirica, Wow Skin Science, Khadi Essentials and many more. It plays an instrumental role in helping brands achieve their digital objectives by working with a holistic approach that quantifies all variables in the influencer marketing domain.

Also Read: mFilterIt releases 5 threats to watch out for Black Friday Sale 2021

mFilterIt releases 5 threats to watch out for Black Friday Sale 2021

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Team My Mobile
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The 2021 Black Friday is touted to become a big retail event in India as well this year, following the global phenomena, with retailers and e-commerce platforms offering huge discounts. Global research has shown that 65% of purchases will be in the fashion, grocery, and home sectors. In India as well, apparel, footwear, accessories and beauty brands in malls and department stores are riding high on the hype around Black Friday.

Where there is money, there is fraud. This exciting quarter has also presented an opportunity for fraudsters to trick consumers by defrauding them in the smartest ways possible to pocket their spending. Covid-19 has further opened doors to online warfare as consumers are now shopping online to avoid crowds. Therefore, consumers, in their fervor to grab the best deal, don’t take necessary precautions to protect their personal and financial information.

Today, mFilterIt, a leading global digital brand safety and prevention platform, releases top threats to look out for customers before they jump with excitement about grabbing the hottest deal of the Black Friday Sale 2021:

Don’t click that link on your mail

It’s the season of promotions and sales. Brands woo their customers with mouthwatering deals and unbeatable offers. But is the deal too good to be true?

“iPhone 13 pro at…! Click here to grab the deal before the black Friday sale ends”

Luring customers with such deals is a fraudsters’ favorite way to trick you into divulging your financial information easily. Such mails are commonly referred to as ‘phishing emails’. These criminals create fake email addresses and fake sites on the pretext of the brand and send emails on their behalf. These links contain malicious content which can harm your device and hijack it. When you click on the link, you’re taken to a fake lookalike website, and as soon as you enter your bank details and other information, voila! You’re hacked! Make sure to identify the sender’s address on the mail and confirm the authenticity of the webpage you land on.

Also Read | mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week”

Try your luck ‘lucky wheel contest’

This does bring back the nostalgia when as kids the spinning wheel contest gave you butterflies, and the anticipation of winning was the adrenaline rush. But wait, are these contests genuine anymore, especially in the digital world?

During Black Friday sales promotions, online contests are run to grab customer attention, but fraudsters leverage it to collect your personal data and empty your bank accounts. Each section of the wheel guarantees a prize, a plasma TV, or a smartphone, or maybe a car! Beware! Do not enter such contests which guarantee prizes because that may just be your last!

Fake social media messages

Another common trick in a fraudster’s scamming hat is defrauding customers by sending out fake messages on social media. Once they get hold of someone’s contact list via WhatsApp or Facebook messenger, they send messages citing that some online store is giving away pre-loaded gift cards. All one has to do is follow the link and enter their personal information to get access to the gift card.

Keep your eyes open! These links contain viruses that hack into your device, and they can then commit financial fraud by using your details.

Those nasty pop-ups and fake ads

Spreading viruses and malware aren’t restricted to phishing emails. They take shapes and forms on the internet in the form of pop-ups and advertisements- generally referred to as malvertising. Such ads send you to web pages that ask for personal data and also infect the device with a wide range of harmful programs- spyware, ransomware, adware, and more. Compromising your device safety and personal data is not the right way to shop this Black Friday.

Fake product delivery

Getting your hands onto something you’ve been longing for at the best price possible is a dream come true for every shopper. Couple it for free delivery, now that’s how your festival season is made. As happy as one could get, you enter your details, home address, and bank account details on an online store (without a second look at the URL), awaiting your most prized Gucci bag. As the parcel is delivered to you, it suddenly hits you that the product is not genuine but a copy of the brand you purchased! Did you basically end up paying a bomb, even in the sale, to get hold of a fake product? Black Friday sales are marred with fake product deliveries so always ensure that you have the right website with actual customer care support, in case there’s an issue with your product delivery.

Luckily, mFilterIt specializes in filtering the distrust in the digital ecosystem and adding a layer of trust for the consumers and brands alike. The evolution of technology has made it possible to weed out such fraudsters from the ecosystem and safeguard your money. It is becoming more important than ever to deploy safety measures in the form of tools and solutions which help maintain the trust between the consumer and the brand. Having said that, enjoy the black Friday sale but keep your eyes open!

Also Read: Xiaomi India announces ‘Black Friday Sale’ with attractive offers

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