Hipi announces a highly innovative short-form mobile video talent hunt to find the next singing sensation of the country.

The talent hunt – called the Hipi G.O.A.T (Hipi Greatest of All Time) – begins from November 29, 2021 and is hosted by Shakira of India, Rupali Jagga. The 8-week multi-round contest will allow talented digital-first singers around the country to participate and showcase their talent. Participating in Hipi G.O.A.T. is simple. To participate, talented singers upload a mobile video showcasing their craft using hashtag #hipiGOAT.

So far, the Indian entertainment industry has often shied away from providing a truly democratic platform to budding artists, making it difficult for them to scale their talents. Hipi understands the essence of it and paves the way for them by opening a window to their artistic process or singing acapella. This is a once-in-a-lifetime opportunity for creators to show and build on their singing talent.

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During the competition, the contestants participate in three rounds. Singers with the highest weekly engagement will get weekly cash prize apart from a mentoring session with Rupali Jagga, and an opportunity to sing a duet with her. The final winner gets to sing a duet with the Grammy Award Nominee, Shilpa Rao during the grand finale episode of Zee Sa Re Ga Ma Pa, and a mega cash prize.

GBS Bindra, Chief Business Officer of Hipi said, “At Hipi, creativity is our heartbeat and music is an integral part of self-expression that we see on Hipi. There is no denying that music has the power to connect people. Therefore it’s important that we leverage modern consumer technology to unearth singing talent in a manner never seen before.”

Hipi G.O.A.T. goes live with Round 1 on November 29, 2021.

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