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Viral Pitch to manage influencer marketing campaign for ALTBalaji show ‘Girgit’

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Viral Pitch recently managed an influencer marketing campaign for ALTBalaji’s recent show ‘Girgit’, a renowned Indian subscription-based video-on-demand platform. Through this association, Viral Pitch will be offering new-age influencer marketing services to the OTT platform for their recently launched show, Girgit.

The influencer marketing platform has conceptualized an Instagram campaign for the brand whose core objective is to promote the show. This campaign initiated in October is still ongoing and has been well received within the lifestyle influencer community.

The influencers have been enthusiastically posting various innovative content to promote Girgit amongst their strong and extensive follower base. They have been curating and posting aesthetic static posts and creative reels describing the genre, giving a glimpse of the web series’ plot and sharing their reviews.

Sumit Gupta, Founder, Viral Pitch, said, “The presence of OTT platforms has increased manifold especially over the past year. People now prefer streaming movies and TV shows on their laptops or mobile phones rather than visiting a theatre or switching on their television sets. ALTBalaji is one of the leading entities in the OTT space. The brand is recognized for offering fresh, original and exclusive stories with an Indian set-up tailored for global audiences. Associating with them is indeed a milestone for us, and we are hopeful of assisting them in effectively achieving their targets and increasing the visibility of their new show.”

Also Read | TCL partners with MyGlammFilmfare OTT Awards 2021 as Associate Sponsor

Divya Dixit, SVP – Marketing and Revenue at ALTBalaji, said, “Over the last few years, influencer marketing has emerged to be a popular new-age tool in the digital space that plays a vital role in effective brand promotions. We were looking for out of the box ideas to promote Girgit amongst the youth, and influencer marketing was thought to be the ideal solution due to its rising prominence. We are delighted to have partnered with Viral Pitch, known for its high-end influencer marketing solutions in the industry. With their creative approach and expertise, we are hopeful of promoting our show effectively amongst the audiences.”

ALTBalaji hosts premium quality shows featuring popular celebrities, acclaimed writers, and award-winning directors, making this OTT platform a true alternative to mainstream entertainment. In addition, the brand has associated with Viral Pitch to execute the pre-launch campaign while leveraging the unique features of Instagram for their recently launched thriller-based show.

Recognized for its expertise in the influencer marketing domain, Viral Pitch has been working closely with various brands across segments such as Park Avenue, Kwality Walls, Kaya Skin Clinic, Vasu Healthcare, Proline, FILA, CoinSwitch, MPL, Kimirica, Wow Skin Science, Khadi Essentials and many more. It plays an instrumental role in helping brands achieve their digital objectives by working with a holistic approach that quantifies all variables in the influencer marketing domain.

Also Read: mFilterIt releases 5 threats to watch out for Black Friday Sale 2021

mFilterIt releases 5 threats to watch out for Black Friday Sale 2021

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Team My Mobile
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The 2021 Black Friday is touted to become a big retail event in India as well this year, following the global phenomena, with retailers and e-commerce platforms offering huge discounts. Global research has shown that 65% of purchases will be in the fashion, grocery, and home sectors. In India as well, apparel, footwear, accessories and beauty brands in malls and department stores are riding high on the hype around Black Friday.

Where there is money, there is fraud. This exciting quarter has also presented an opportunity for fraudsters to trick consumers by defrauding them in the smartest ways possible to pocket their spending. Covid-19 has further opened doors to online warfare as consumers are now shopping online to avoid crowds. Therefore, consumers, in their fervor to grab the best deal, don’t take necessary precautions to protect their personal and financial information.

Today, mFilterIt, a leading global digital brand safety and prevention platform, releases top threats to look out for customers before they jump with excitement about grabbing the hottest deal of the Black Friday Sale 2021:

Don’t click that link on your mail

It’s the season of promotions and sales. Brands woo their customers with mouthwatering deals and unbeatable offers. But is the deal too good to be true?

“iPhone 13 pro at…! Click here to grab the deal before the black Friday sale ends”

Luring customers with such deals is a fraudsters’ favorite way to trick you into divulging your financial information easily. Such mails are commonly referred to as ‘phishing emails’. These criminals create fake email addresses and fake sites on the pretext of the brand and send emails on their behalf. These links contain malicious content which can harm your device and hijack it. When you click on the link, you’re taken to a fake lookalike website, and as soon as you enter your bank details and other information, voila! You’re hacked! Make sure to identify the sender’s address on the mail and confirm the authenticity of the webpage you land on.

Also Read | mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week”

Try your luck ‘lucky wheel contest’

This does bring back the nostalgia when as kids the spinning wheel contest gave you butterflies, and the anticipation of winning was the adrenaline rush. But wait, are these contests genuine anymore, especially in the digital world?

During Black Friday sales promotions, online contests are run to grab customer attention, but fraudsters leverage it to collect your personal data and empty your bank accounts. Each section of the wheel guarantees a prize, a plasma TV, or a smartphone, or maybe a car! Beware! Do not enter such contests which guarantee prizes because that may just be your last!

Fake social media messages

Another common trick in a fraudster’s scamming hat is defrauding customers by sending out fake messages on social media. Once they get hold of someone’s contact list via WhatsApp or Facebook messenger, they send messages citing that some online store is giving away pre-loaded gift cards. All one has to do is follow the link and enter their personal information to get access to the gift card.

Keep your eyes open! These links contain viruses that hack into your device, and they can then commit financial fraud by using your details.

Those nasty pop-ups and fake ads

Spreading viruses and malware aren’t restricted to phishing emails. They take shapes and forms on the internet in the form of pop-ups and advertisements- generally referred to as malvertising. Such ads send you to web pages that ask for personal data and also infect the device with a wide range of harmful programs- spyware, ransomware, adware, and more. Compromising your device safety and personal data is not the right way to shop this Black Friday.

Fake product delivery

Getting your hands onto something you’ve been longing for at the best price possible is a dream come true for every shopper. Couple it for free delivery, now that’s how your festival season is made. As happy as one could get, you enter your details, home address, and bank account details on an online store (without a second look at the URL), awaiting your most prized Gucci bag. As the parcel is delivered to you, it suddenly hits you that the product is not genuine but a copy of the brand you purchased! Did you basically end up paying a bomb, even in the sale, to get hold of a fake product? Black Friday sales are marred with fake product deliveries so always ensure that you have the right website with actual customer care support, in case there’s an issue with your product delivery.

Luckily, mFilterIt specializes in filtering the distrust in the digital ecosystem and adding a layer of trust for the consumers and brands alike. The evolution of technology has made it possible to weed out such fraudsters from the ecosystem and safeguard your money. It is becoming more important than ever to deploy safety measures in the form of tools and solutions which help maintain the trust between the consumer and the brand. Having said that, enjoy the black Friday sale but keep your eyes open!

Also Read: Xiaomi India announces ‘Black Friday Sale’ with attractive offers

Xiaomi India announces ‘Black Friday Sale’ with attractive offers

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Team My Mobile
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Xiaomi has announced its annual ‘Black Friday Sale’ across Mi.com, Mi Home, Flipkart, Amazon and all offline partners, starting November 25, 2021 till November 30, 2021. The annual sale bonanza brings a slew of attractive offers and deals across categories.

Known for pinnacle of technology and a brand offering a premium experience, Xiaomi smartphones will be available at exciting offers and combo deals. Launched recently, the new Xiaomi 11 Lite NE 5G comes at a discounted price of INR 24,499. Featuring top of the line specs and features such as E4 120Hz AMOLED Display, Dolby Atmos Powered dual speakers, IP rating, among others, Mi 11X Pro will be available at a discount price of INR 34,499 for 8GB+128GB and INR 39,499 for 8GB+256GB.

In addition to smartphones, consumers can also avail discounts on other ecosystem products across Redmi and Xiaomi portfolio. Under the offer, Mi TV 4A 108cm (43) Horizon Edition will be available for INR 25,999, Redmi Smart TV X Series will be available at a starting price of INR 36,499. Consumers can also avail exciting offers on RedmiBook Series at a starting price of INR 35,499. Additionally, Mi Air Purifier 3 can be purchased at a discount of INR 2,000 along with Mi Robot Vacuum-Mop P at INR 19,999.

Xiaomi Fans can get a 10% instant discount on all ICICI debit and credit cards on Mi.com, Flipkart and Amazon. Users can also enjoy attractive cashback offers up to INR 5000 across online and offline stores.

Xiaomi Smartphones

Xiaomi Laptops

Xiaomi TVs

Also Read: Krafton announces special content and collaborations for PUBG: New State in India

Chipsets are the driving force of any innovation today: UNISOC EVP

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Team My Mobile
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Chipset maker UNISOC is working with a number of leading mobile brands in India, including Motorola, Micromax, Reliance Jio, and Realme. Making strategic R&D-focused investments to strengthen its product offerings and drive the upcoming wave of digitisation, UNISOC is serious about 5G roll out in India, besides maintaining its strong position in 3G and 4G networks. The company is also cautious about the ongoing global chipset shortage that is impacting various industries, including telecom and electronics. Eric Zhou, Executive Vice President at UNISOC, speaks to Ramesh Kumar Raja to discuss the company’s ongoing endeavours to be a significant player in the fabless semiconductor market. Excerpts:

UNISOC seems to be back in action in India, if we look at your recent partnership with Motorola, Micromax and Realme smartphone brands. Can you please tell us about these recent developments?

At UNISOC, we believe, only futuristic technology can bring radical changes in the communication industry. We have been working successfully globally and currently have a special interest in expanding further in India. We are making strategic R&D-focused investments to strengthen our product offerings and drive the upcoming wave of digitisation. We are working closely with mobile manufacturers like Motorola, Micromax, Reliance Jio, and Realme. Since India has one of the largest smartphone users globally, at UNISOC, we trust that it is the right time to invest in futuristic technologies such as 5G, AI, and IoT and advance them further.

Is your association with JioPhone still on? What’s your plan ahead with the JioPhone?

Yes, UNISOC is closely associated with Reliance Jio. We have partnered with the Indian telecom giant to introduce 5G technology and advance the IoT to launch more smart devices to power intelligent, interconnected cities in India.

Are you in talks with other handset players too? If yes, what’s the development?

At UNISOC, we are expanding our product portfolio in 5G, IoT, and AI. We have several exciting projects in the pipeline for 2022. We have partnered with many leading brands in India, including Motorola, Micromax, Realme. Our core business includes four significant areas, i.e. Consumer Electronics, Industrial Electronics, Smart Power Electronics, and Ecological Products. We are closely working with our partners to roll out many high-end devices at an affordable price to transform India into a smart nation. Realme and Micromax have launched their phones in India with our latest innovation – T610, a 4G chipset. We are proud to announce that Realme C21Y with UNISOC T610 sold more than 10 million units in 3 months in Southeast Asia. We have already collaborated with more mobile phone brands that will launch their phones with the T610 chip in the coming months. The names of these Indian mobile manufacturers will be shared soon.

“We have several exciting projects in the pipeline for 2022. We have partnered with many leading brands in India, including Motorola, Micromax, Realme. Our core business includes four significant areas, i.e. Consumer Electronics, Industrial Electronics, Smart Power Electronics, and Ecological Products”

What is the market share you currently hold in India? How is the Indian market different from other countries where you operate?

The mobile network infrastructure in India is still in a developing phase. Some areas of the nation are still surviving on 3G, 4G, and even 2G. Though the mobile market in India has reached notable milestones over the last decade, the overall tech health of the sector is still further improving. However, the great news is that the nation has always been open to technological development, improving information flows, and raising the bar of technical innovation. We are constantly trying to address these issues and bring a digital revolution by maximising mobile usage with a strong 5G network.

Also Read: Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

What is your target for growth in India and where do you think this will come from?

When it comes to technological advancements, the Indian mobile market is still in its early stages. The reason for this is that only a small percentage of the population can afford high-end phones. As a result, the lack of progress is due to a demand shortage caused by low affordability. We want to promote 4G in rural and remote areas of India first, and then expand it to all 5G networks.

How prepared is UNISOC to cash in on the upcoming 5G technology in India?

We are working intensively to introduce 5G in India. Our UNISOC 5G chips are aimed at the further advancement of the new 5G infrastructure. Our mission is to empower Logistics, Electricity, Mining, Transportation, and Manufacturing sectors with 5G technology. At UNISOC, we already have competitive 5G products that are mature and mass-produced worldwide. Besides, we have recently launched the Tanggula 5G product series family, which has four series –Tanggula 6, Tanggula 7, Tanggula 8 and Tanggula 9. Furthermore, our 5G smartphone solution, T770, is the world’s first 6nm EUV 5G chip compatible with both SA and NSA modes with a computing power of 4.8 TOPS. It provides a full-pipeline 4K HDR+ display engine with a high level of financial security.

“Our 5G smartphone solution, T770, is the world’s first 6nm EUV 5G chip compatible with both SA and NSA modes with a computing power of 4.8 TOPS. It provides a full-pipeline 4K HDR+ display engine with a high level of financial security”

The global chip shortage is taking a toll on the handset industry too. When will the crisis end?

Today, chipsets are the driving force of any innovation. They power everything – from smartphones to smart homes. At UNISOC, we recognise that the ongoing global shortage of chipsets is a significant challenge affecting product innovation. Therefore, we only launch a project if and when we are confident that we’ll be able to meet the production demand and achieve business goals. Also, different chipset fabrication models have different levels of shortages. So, we try to offer our partners substitute chipsets to meet the demands only during dire need.

Can you please tell us about your immediate plans for the India market? What are the challenges ahead for UNISOC?

The Indian mobile market is still in its developing phase when it comes to technological advancements. It is primarily because only a small portion of the population can afford high-end phones. Therefore, the lack of advancement stems from a shortage in demand caused by low affordability. We first want to promote 4G even in India’s rural and remote parts and then accelerate it into all 5G networks. And, at UNISOC, we believe our T610 chipset offers users a premium 4G smartphone experience. It has 12nm process that features two 1.8 GHz Arm Cortex-A75 CPUs and six 1.8 GHz Arm Cortex-A55 CPUs while the GPU uses the 614.4MHz Mali G52. T610 boosts single-core performance by 45% compared to other competing products and multi-core performance by over 25%. We truly believe that we can lead the digital revolution in India with T610 and the upcoming T770, which is the world’s first 6nm EUV 5G chip.

Krafton announces special content and collaborations for PUBG: New State in India

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Team My Mobile
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South Korean video game developer Krafton today announced the launch of exclusive content and interesting collaborations for PUBG: New State players in India.

The game which was launched worldwide including India on November 11, 2021 has received an overwhelming response from gaming enthusiasts across the globe. As a part of this collaboration, Krafton will be partnering with India’s popular songs as well as rapper Raftaar. The company has also unveiled an interesting dance challenge, announced the launch of a web series and other unique collaborations with Indian creators and influencers to reach out the millions of gaming aficionados in India.

Krafton is teaming up with Sony Music India to bring their latest chartbuster song “Bad Boy x Bad Girl” by Pop icon Badshah to PUBG: New State. This partnership marks a first of many upcoming collaborations of Indian Pop music with Krafton’s mobile battle royale title. As a part of this partnership, the hit party song “Bad Boy x Bad Girl” by Badshah featuring Nikhita Gandhi will be used in content sponsored by Krafton, including streams, promo videos, and more. The company is also collaborating with rapper Raftaar to bring an exclusive song for PUBG: New State. This song will highlight the game’s new features in a unique Raftaar style and will act alongside “Bad Boy x Bad Girl” as the anthem of the game in India.

Also Read | Krafton launches ‘Game Responsibly’ drive to promote responsible gaming habits

Going one step ahead, Krafton is currently hosting a dance challenge wherein 5,000USD worth of Google Play Store Gift Cards will be given out to the chosen winners. Participants who are keen to showcase their dancing skills must upload their shot of the New State dance using the PUBG: New State filter on Instagram with the hashtags #NewStateStyle?and #PUBGNewState.

To further strengthen their engagement with its fans in India, Krafton is launching a web series titled New State Chronicles featuring popular Indian celebrities and influencers such as Awez Darbar, Kaneez Surka, Kubbra, Mortal, Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Kali and The Sound Blaze. This three-part series is sure to pump up your adrenaline rush once it premieres in December.

This is not it! The company has also collaborated with several other Indian influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, the Comedy Factory, and many more. To see the collaborations, check out their respective channels or PUBG: New State India’s official Instagram channel.

Stay tuned as PUBG: New State rolls out more updates and in-game events in the coming days!

Also Read: The Game Awards partners with NODWIN Gaming to broadcast the grand ceremony in India

The Game Awards partners with NODWIN Gaming to broadcast the grand ceremony in India

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Team My Mobile
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The Game Awards, is in its 8th edition in 2021 and has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. South Asia’s leading esports company NODWIN Gaming with streaming partner Hotstar will re-broadcast the event in India.

Created and produced by Geoff Keighley, The Game Awards is a prestigious stage to felicitate best-of-the-best in the global gaming fraternity which encompasses design, development, esports, art, audio, direction, streaming, events and a lot more. The industry brings out the best content and products with cutting edge technology every year. It is at The Game Awards where the top names in all the verticals are honoured.

“We are honored to bring The Game Awards yet again to India in partnership with NODWIN Gaming,” said Geoff Keighley, creator, The Game Awards. “As a truly global celebration of gaming, we look forward to celebrating the year’s best games and previewing what’s next at this year’s show.”

As the safety restrictions ease in a majority of the countries, The Game Awards will allow a limited audience at the much revered Microsoft Theatre.

Also Read | Nodwin, PVR bring esports to big screen for the first time in India

“The Game Awards is a true embodiment of the art form of gaming on the global stage. Nodwin Gaming is proud to have joined hands with TGA for yet another year where the pandemic situation has eased to a great extent. There is a lot to feast on at the grand celebration of gaming with the best artists and movie stars apart from the multitude of categories from the industry itself. Looking forward to sharing and celebrating the love of gaming across the nation,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

NODWIN Gaming continues its support for The Game Awards by rebroadcasting the ceremony in India, thereby bringing the global phenomenon to one of the fastest-growing gaming markets in the world.

Check out the nominees across all the categories here.

Catch The Game Awards live on Disney+ Hotstar, MTV India, Voot, Jio TV, MX Player and Loco on December 10, 2021 from 5:30 am to 9:30 am.

Also Read: Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

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Team My Mobile
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PC brand Acer India and Dixon Technologies have partnered for the manufacturing of laptops at Dixon’s state-of-the-art manufacturing facility situated in Noida.

The manufacturing unit was inaugurated yesterday by Saurabh Gaur, Jt Secretary Ministry of Electronics and Information Technology in the presence of Sunil Vachani, Executive Chairman, Dixon Technologies, Harish Kohli, President & Managing Director Acer India and Sudhir Goel, Chief Business Officer, Acer India. This will give a strong impetus to India’s manufacturing competitiveness and leverage the production-linked incentive (PLI) by Government of India. The factory will have capacity to produce up to 500,000 laptops annually.

Acer India, Dixon Technologies

Acer will bring in the global know-how and processes to manufacture high-tech electronic products in laptops category which will be implemented through Dixon’s facilities. Acer believes that this key initiative will help to grow the electronic manufacturing ecosystem which will help us to serve domestic and global markets from India.

The PLI for IT hardware brought by Government of India is a game-changer that will have the advantage to increase domestic value addition and significantly position India as a key export’s hub. The impetus to PC manufacturing is particularly significant as it can help reduce imports which have become all the more important as their usage increase rapidly amid the Covid-19 restriction.

Harish Kohli, President and Managing Director, Acer India, said, “We are excited about our partnership with Dixon Technologies (India) who is the largest home-grown design-focused and solutions company engaged in manufacturing products for diverse consumer products. With our global manufacturing prowess perfected over 44 years and our strong processes, we are proud to be a catalyst in the manufacturing-led growth story for PCs in India. Acer will manufacture multiple laptops catering to segments from value to mainstream including education segment with Acer global manufacturing practices and guidance. The opening of this facility is a testament to our commitment to Government of India’s flagship ‘Make in India’ & ‘Atmanirbhar Bharat’ initiative.”

Also Read | Acer launches six new laptops with Windows 11 Pre-installed

Sudhir Goel, Chief Business Officer, Acer India, said, “Acer has been a strong supporter of Make In India initiative by Government Of India. We are already manufacturing Desktops, All-in-One PCs and Tablets in India, with this new initiatives, we have capability to produce our complete PC product range. Acer has always believed in developing local manufacturing ecosystem to deliver world class products and we are excited to have Dixon technologies as our first partner for laptop category. Dixon Technologies was amongst the first few companies to be approved under the PLI scheme. The synergies between Acer and Dixon along with their decades of manufacturing experience gave us confidence to partner with them in India to manufacture this product lines for us which will help us meet increased demand across consumer, business and education segments.”

Sunil Vachani, Executive Chairman, Dixon Technologies, said, “Acer India is the leading PC brand in India and one of the globally leading companies. We are excited to enter this category and manufacture laptops in India. Acer India established a strong and trusted foothold worldwide thanks to its advanced technology. We are sure that with their vision and rigorous industry-leading processes, combined with our expertise in manufacturing, we will be able to bring a range of Acer laptops to the customers.”

Acer India and Dixon Technologies

Atul B. Lall, Vice Chairman & Managing Director, Dixon Technologies, said, “Acer is one of the world’s leading ICT companies with a worldwide presence in more than 160 countries. They are known for their affordable yet technologically advanced products. Both Dixon and Acer are firm proponents of Government of India’s Atmanirbhar Bharat vision and we are confident that this partnership will scale up export and employment opportunities in the country.”

Acer plans to manufacture laptops under the Value Segment category, mainstream segment, and education segment at the Dixon Factory and this will create new employment opportunities for the youth, up-skilling and help develop ancillary electronic industries in India along with bringing in global manufacturing standards.

Also Read: Tech NewsWrap: Oppo Reno 7 series launched… and more

Tech NewsWrap: Oppo Reno 7 series launched… and more

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Team My Mobile
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Oppo Reno 7 series launched

Oppo Reno 7 series

Oppo Reno 7 series was launched in China on November 25, 2021. The series comprises three models – Reno 7, Reno 7 Pro and Reno 7 SE. The trio comes with an AMOLED display with a hole-punch design, triple rear cameras, 4,500mAh batteries, 5G support, and feature a gradient back finish. In the series, the Oppo Reno 7 5G and Reno 7 Pro 5G both also feature a flat-edge frame — similar to the latest iPhone models. Oppo also unveiled the Enco Free 2i as its new truly wireless stereo earbuds alongside the Reno 7-series phones.

Redmi Note 11 4G launched

Redmi Note 11 4G

Xiaomi has launched Redmi Note 11 4G in China as the latest entry in the Redmi Note 11 series. It comes with a 90Hz display and includes triple rear cameras. The handset also feature an octa-core MediaTek Helio G88 SoC that is paired with up to 6GB of RAM. The newly launched smartphone is a tweaked version of Redmi 10 and Redmi 10 Prime. Redmi Note 11 4G has two models. The base variant packs 4GB RAM and is priced at CNY 999 (approx Rs 11,700) while the 6GB RAM variant carries a price tag of CNY 1,099 (approx Rs 12,800).

Cryptocurrencies obscure, won’t get legal tender status: Govt

Cryptocurrencies

In a major setback to cryptocurrencies in India, the Centre clarified that they will not be accorded the status of legal tender by any means. Union Finance Secretary T V Somanathan said that right now cryptocurrencies are not going to become a legal tender. The Indian Rupee is a legal tender, while gold and silver are not legal tenders. The rest will be decided in the bill. The finance ministry is preparing a Cabinet note for further discussions on creating a regulatory regime for an official digital currency issued by RBI and prohibiting private cryptocurrencies.

WhatsApp may introduce 5 new features soon

WhatsApp features

In order to keep things interesting, WhatsApp keeps pushing new features and updates. The instant messaging app is currently reportedly working on a host of new features that pertain to usability, privacy, and other things. As per a few media reports, the five features would be ‘Time limit to delete messages’, ‘Privacy setting for ‘Last Seen’, profile photo’, ‘Photo editor’, ‘Sticker maker for WhatsApp’, and ‘Playback control for forwarded voice notes’.

Also Read: Bluei launches Truepods 1 with ANC, IWP technology at Rs 2,199

Bluei launches Truepods 1 with ANC, IWP technology at Rs 2,199

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Team My Mobile
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Homegrown audio and wearable brand Bluei has introduced Truepods 1, the curved design true wireless earbuds powered by Active Noise Cancellation. Packed in an exquisite and compact chargeable black case, the Bluei Truepods 1 earbuds boast IWP technology and comes with three noise-cancelling modes.

Launched at Rs 2,199, Truepods 1 is currently available exclusively on Bluei website, and will soon be made available on Amazon and other marketplaces.

Bluei Truepods 1 comes with battery capacity of 40mAh and this delivers up to 6 hours of playback time (100 hrs standby time) and earbuds feature Bluetooth v5.0 technology that delivers a stable connection that lets you rock on without connectivity issues.

The stereo calling feature of these earbuds allows you to enjoy calls via its built-in microphone and 10 mm drivers and the device is IPX5 water resistant. The Bluei earbuds are powered by the IWP technology featured in them the moment you open the case. The presence of a Type-C charging port ensures easily charge it with any charger that has a compatible cable.

Accessing the voice assistant function is easy as all it takes is a single press of easy access multifunction buttons featured on the Truepods 1. Its smooth touch controls let one command playback, hands-free and activate voice assistant with ease. Bluei Truepods 1 comes in Black colour.

Akhilesh Chopra, Sales Director, Bluei, said, “Bluei is an ally of the urban Indian that is adventurous and always on the move. The latest ANC true wireless earbuds are your perfect companion for all your activities like listening to music, working out or taking calls on the go. Our motive is to cater to every age group and every user. This is the reason we sell our products at a budget price.”

Paytm celebrates merchant partners, hundreds get India vs New Zealand test match tickets

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Team My Mobile
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Paytm today announced the ‘Paytm se Stadium’ offer for its merchant partners. To encourage the acceptance of digital payments, the company is offering merchants, up to 100 tickets per match during the India vs New Zealand test match in Kanpur city. The offer will also be available for the matches in Mumbai. Hundreds of merchant partners in Jaipur, Ranchi and Kolkata have already won tickets for the matches held in the cities.

Paytm is the largest payments platform in India based on the number of consumers, number of merchants, number of transactions and revenue as of March 31, 2021. The company is a leader in the offline merchants space by transaction value as well as volume and has 22 million registered merchants, as of June 30, 2021.

The company is motivating merchants to accept and promote all kinds of digital payments — Paytm Wallet, Paytm UPI, Paytm Postpaid, cards and others. Merchant partners can avail the tickets from the Paytm for Business app, by redeeming their Merchant Cashback Points. They can earn the points by accepting payments from the Paytm app and encouraging customers to pay via Paytm. Merchant partners will receive cashback points for every payment.

Along with the tickets for the upcoming series in Kanpur, merchant partners can win many exciting rewards and vouchers by redeeming their cashback points on the Paytm for Business app. The company has been conducting several activities in the city, from bike rallies to fun activities for merchants and consumers, to promote digital payments.

Also Read | Paytm users can win assured cashback of up to Rs 50, avail exciting offers on electricity bill payments

Paytm offers merchants a full suite of payment services, with devices like Paytm Soundbox, All-in-One PoS, Paytm QR code and more. It has deployed over 947,000 of these devices, as on June 30, 2021, across the country to drive financial inclusion.

The Paytm for Business app provides merchants a comprehensive set of business management tools, including real time bank settlement and analytics, reconciliation services, banking services, access to financial services (such as working capital loans and insurance products, through our financial institution partners), and business growth insight tools (such as promoting their business on Paytm App and managing loyalty solutions and other cloud services) to measure their business performance.

Paytm spokesperson said, “We have the privilege of working with thousands of merchants, who are an integral part of the Paytm ecosystem and vision. To encourage merchants and consumers to go cashless and adopt digital payments and by combining our users’ love for cricket, we are happy to launch the Paytm se Stadium offer.”

Also Read: Xiaomi India partners with Saahas to support Karnataka’s e-waste awareness drive

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