Highlights

• iPhone users in Europe now have a browser choice prompt due to EU regulations.
• Alternatives to Safari see increased usage but Apple’s implementation draws criticism.
• Browser selection not integrated into iPhone’s initial setup, only appears when opening Safari.
• Developers suggest improvements for better user experience and fair competition.

Allowing iPhone users in Europe to choose their preferred web browser has led to more people using alternatives to Apple’s Safari.

However, not everyone is happy with how Apple has implemented this change required by the EU.

The Browser Choice Option

While iPhone owners could theoretically choose a different web browser before, Apple, in its most Apple way, made the option to change painstakingly hard.

Safari is pre-installed as the default, and users had to manually install and set another browser as the default themselves.

Additionally, Apple required all iPhone browsers to use its WebKit technology.

After the EU said this was unfair competition, Apple had to stop requiring WebKit in iOS 17.4.

It also now prompts European users to select their preferred browser when first using Safari.

What Apple Did and Didn’t Do Right

Developers of rival browsers say Apple does display the choice of browsers in a random order, without putting Safari first automatically.

This is a fair implementation.

However, the developers identified two problems with Apple’s browser choice:

1) Users aren’t asked during initial iPhone setup, only when first opening Safari – which reinforces Safari as the default.

2) No information is given about each browser, only the name – making it hard for non-tech savvy users to differentiate options.

Developers suggest either prompting during setup like Google does on Android or allowing a short description of each browser’s key benefit.

While the enforced browser choice has boosted usage of alternatives like Firefox and Vivaldi in Europe, companies like Mozilla feel Apple could go further to create a truly level playing field.

Whether Apple will truly do something is a question for another day but at least the EU is holding Apple accountable, which is a start.

FAQs

What change did Apple make for iPhone users in Europe regarding web browsers?

Apple introduced a browser choice prompt for European iPhone users in response to EU competition regulations.

This allows users to select their preferred web browser instead of defaulting to Safari upon first use.

Why are some developers unhappy with Apple’s implementation of the browser choice?

Developers criticize the implementation because the prompt only appears when a user first opens Safari, not during the initial setup of the iPhone.

This default setup could reinforce Safari’s use before alternatives are considered.

What suggestions have developers made to improve the browser choice feature on iPhones?

Developers suggest that Apple should include the browser choice prompt during the iPhone’s initial setup process and provide a short description of each browser to help users make more informed decisions.

How has the browser choice affected the usage of alternative browsers in Europe?

Since the implementation of the browser choice, alternative browsers like Firefox and Vivaldi have seen increased usage among European iPhone users, indicating that the feature has had some positive impact.

Also Read: Apple Announces iOS, Safari, and App Store Changes in EU to Comply with DMA

Also Read: Three Letters Are Enough To Crash Safari Browser on iPhone