What Google Software Engg. Gary lllyes saying about duplicate contents on the internet !

• How google checks duplicate content
• Why should you avoid duplicate content

Google’s latest report shows that more than 60% of content on the internet is duplicate. This report is exclusively released by Google webmaster trend analyst Gary lllyes.If you are one of those people who rely on google’s content for writing your assignments, reading some books and articles then this is not so good news for you as there is no authentication that the content you are consuming is original and correct or not. According to the most popular search engine organization, if you are also using content that is rewritten or somehow similar to other content then you need to stop because it will backfire for your SEO. That’s why from an SEO point of view, a website needs to avoid using that kind of content. Instead they can provide their own unique content. Things you will get to know in this articles:-

How can Google check duplicate content?

Google has been using similar methods for detecting duplicate content for many years. In the year 2013, Matt Cutts, a software engineer published an official google video describing how google will detect duplicate content. Google has many different algorithms which they use for plagiarism check and algorithms will be able to reduce any page ranking in the search engines. The video starts by stating that the internet is full of duplicate content and it is quite normal.

• Google Detects Duplicate Content with Checksums
• Google predicts that a content is duplicate when pages have same or similar URLs.

Why should you avoid duplicate content?

According to google itself, duplicated content won’t let you rank on your search engine. They says that:-

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulative search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed in this document, we do a good job of choosing a version of the content to show in our search results.

If your content is duplicate with word-for-word copied content, you could face manual action from google for deceiving its users. From users point of view, if they are searching for a particular page and not finding relevant details may make them really frustrated. So it’s important to take care of duplicate content not only for users’ experience but also for search engines.

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