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Mi India launches Mi TV 5X series in India

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Team My Mobile
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Mi India upgraded its smart TV portfolio with the introduction of the Mi TV 5X series, the successor to the popular Mi TV 4X series. With a fresh look and premium metal bezel-less design, Mi TV 5X Series comes in 3 sizes 43-inch, 50-inch, and 55-inch tailored to provide a personalized cinematic experience as per your surroundings.

Mi TV 5X Series comes loaded with premium features that are designed to offer perfect aesthetics, stunning picture quality, immersive audio experience, and smart content streaming. With up to 96.6% screen to body ratio, metallic body and finish, powerful 40W speakers with Dolby Atmos and DTS-HD, and the new and upgraded Patchwall 4.0 integrated with IMDb, Mi TV 5X Series is here to take the home entertainment experience a notch higher. It also offers support for all the popular codecs such as Dolby Vision, HDR 10+, and Xiaomi’s own Vivid Picture Engine 2 with adaptive brightness.

Premium Design

Mi TV 5X Series features a premium and sturdy metallic bezel-less finish. With a 96.6% screen-to-body ratio, it comes with aluminum alloy frames all around the TV, giving it an elegant look from all angles. The back of the TV features layers of carbon fiber to round off the premium design. Accommodating the needs of consumers across all levels, the new range of Mi Smart TVs comes in 3 different sizes 43-inch, 50-inch, and 55-inch. The minimalist and metallic industrial design combined with a higher screen-to-body ratio provide a wholesome viewing experience.

4K Endless Vision

Mi TV 5X Series comes with a host of new features and technology that provides an overall incredible experience. The new Mi TV 5X series comes with an enhanced Vivid Picture Engine 2 (Proprietary display technology) with Adaptive Brightness. Using the Photo-electric sensor, it smartly adapts to the ambient lighting conditions, thereby providing users a comfortable viewing experience. The latest version has been programmed to provide exceptional color accuracy and vibrancy for stunning visuals in all conditions.

Ensuring that each and every intricate detail on the screen comes to life, the TV boasts a “Billion Colour View”, covering 94% of the DCI-P3 standard. The consistency of the colors will keep users hooked on the screen while they binge-watch their favorite shows or content. In addition, the Mi TV 5X series comes equipped with a 4K display panel that boasts 3840 x 2160p resolution and offers support for all popular codecs including Dolby Vision, HDR10, HDR 10+, Hybrid Log-Gamma (HLG). It also comes embedded with Xiaomi’s proprietary ‘Reality Flow Engine’ that interpolates frames when needed to ensure blur-free and smooth viewing while watching sports or playing games.

Futuristic Software

Focused on offering solutions that are more immersive, collaborative, and interactive than ever before, the Mi TV 5X series comes with the latest version of Patchwall – Patchwall 4. The PatchWall 4 update unveils features such as:

New Design: Patchwall 4 brings improvements to the interface, making it lighter, faster, and more responsive while also looking much better. The new UI has been thoroughly optimized to provide faster search results, quick transitions between apps, and lag-free content discovery. The User Centre and App Inputs have been moved to the first fold for easy access. User Centre acts as a personal hub for users where they can save their favorite content, watch new trailers, check their subscription plans, and much more.

PatchWall x IMDb: In its first-ever collaboration with any smart TV brand in India, IMDb is partnering with Mi India to provide ratings and other metadata to be integrated natively into Patchwall. Fans all over the world rate movies and shows on IMDb’s 1-to-10 scale, and these customer ratings will appear on movie and show pages on more than 30 streaming services available on PatchWall 4. Also, collections of top IMDb fan-rated titles themed around genres, actors, filmmakers and more will be featured on the PatchWall homepage.

An all-new Details Page: PatchWall 4 features an all-new details page for each title, providing ample information to consumers about any show or movie on more than 30 streaming services available on PatchWall 4. With just one click from the movie or show page on PatchWall, users can access information from the IMDb database of hundreds of millions of searchable items, including episode listings, images, detailed descriptions, and year of release, genre, and more

New Content partners: With a content-first approach of Patchwall, the company’s aim is to offer deep integration across different content platforms. Extending partnership with all the major OTT players, the interface brings together 30 content partners in 15 different languages. Some of the latest partnerships include Chaupal and Lionsgate Play. In pursuit of making cord-cutting a reality, the new PatchWall 4 also comes with 75+ free live channels which can be directly accessed through Mi TV. Marking its entry in India with Mi TVs, Chaupal’s content will be deeply integrated with PatchWall enabling easy and early access to entertaining content and offer the best in class experience to the users.

Mi Home: PatchWall also brings together the smarter connected home experience with the Mi Home app now integrated with Mi TVs. It allows users to control all AIoT devices right from the living room providing unmatched comfort to users.

Mi TV 5X runs on the Android 10 version out of the box that packs performance enhancements and brings access to over 5,000 apps and games from Google Play along with built-in Chromecast and Google Assistant support. It also features the Mi QuickMute feature that allows users to mute the TV by simply double-tapping the volume down key.

Powerful 40W Sound with vast connectivity that matters

Mi TV 5X provides a high-quality output of 40W with clear three-dimensional audio and rich bass. Featuring as the first for Mi TVs in India, the Mi TV 5X series comes with support for Dolby Atmos and provides an ultimate in-home entertainment experience with a fulfilling theater-like rich sound. Further, allowing users to smartly access and operate the TV with a simple voice command, the Mi TV 5X series packs built-in far-field mics. Users can simply use their voice to search and access entertainment, get answers, controls the TV, and also operates their smart home devices.

Mi TV 5X series comes with 2GB of RAM along with 16GB of storage, coupled with all the latest connectivity features that make these TVs future-proof. The series brings support for eARC, ALLM via the three HDMI 2.1 ports that also enable next-gen gaming with the latest consoles. Along with it, the back panel also features two USB ports, a LAN port, one optical port, a 3.5 mm jack, and an Ethernet port for all additional connectivity. It also brings support for both 2.4GHz/5GHz Wi-Fi connectivity for uninterrupted streaming and browsing.

Price and Availability

Mi TV 5X Series will be available across Mi.com, Flipkart, Mi Home, Mi Studio, and Croma, starting September 7, 2021, 12 PM at Rs 31,999 for 43-inch, Rs 41,999 for 50-inch, and Rs 47,999 for 55-inch.

Launch offers:

Get up to Rs 3,000 Instant Discount with HDFC Bank Credit Cards & EasyEMI and up to 9 months No Cost EMI offers from leading Banks and NBFCs.

“We aim to provide every Indian a unique digital address through Pataa”

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Team My Mobile
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If you are tired of repeatedly explaining your address to visitors over phone, Pataa, a digital addressing app, can be of great help to you. Pataa creates a unique shortcode for your long address which makes it easy to share. Developed by Indore-based startup Pataa Technologies, the app aims to solve the poor addressing system in the country, which is costing us a lot of time and money. It also offers voiced instructions, road information and navigation, besides providing a live visitor tracking system. With revolutionary technology and state-of-the-art features, Pataa is going to be the next big thing in the world of addressing. Rajat Jain and Mohit Jain, the Co-founders of Pataa, speak more about this unique innovation, in an interaction with Ramesh Kumar Raja. Excerpts:

What is Pataa all about and what motivated you to foray into this space?

We identified the problem of unstructured and unnamed addresses in India during our travels. We realized that it was difficult to locate and share addresses. Apart from this, we observed that most people find it very frustrating when they have to explain an address over and over again to a visitor or a delivery guy. Finding a global solution to this day-to-day problem, we built a team of software engineers and intellectuals who created this amazing app.

What are the services that Pataa offers and how helpful they are for day-to-day life?

We’re all familiar with the hassles of repeatedly explaining our address to visitors and delivery guys over phone on an everyday basis and still they land up at the wrong place. Sometimes one is in a meeting or occupied with something important and is not in a position to give instructions. With Pataa, you can say goodbye to all your address explaining and sharing woes forever.

You can create your personalized or customised short code like ^SINGH221, ^KUMAR100, record voice directions in your voice to your place from a close by landmark, create Pataa extensions which can be shared by each family member or office colleague on the same address. Some locations like campuses or gated communities might have special remarks for visitors, for e.g., basement parking, one way etc. Pataa app allows the user to add these special remarks so that the visitor has prior information.

The app also provides a live visitor tracking system which enables tracking of food and courier deliveries easy in real time.

The best part is that your personal short code remains the same even if your location changes which means that you don’t need to explain your address again and again.

“You can create your personalized or customised short code like ^SINGH221, ^KUMAR100, record voice directions in your voice to your place from a close by landmark, create Pataa extensions which can be shared by each family member or office colleague on the same address. Some locations like campuses or gated communities might have special remarks for visitors, for e.g., basement parking, one way etc”

Can you please tell us about the technicalities involved in delivering navigation/tracking services? Does AI/AR/VR have any role to play in this regard?

Pataa is built upon secure AWS infrastructure with NodeJS based microservices and scalable architecture. It consumes many AWS services, but not limited to EC2, VPC, Load balancing, Auto scaling, S3 Bucket, Polly, Cognito, ACM, Route53 and more.

Pataa mobile app is built with native platforms of iOS and Android and developed in Swift and Java respectively.

What makes it different from others in the business of navigation?

Pataa believes in reaching out and providing solutions to all sectors of the economy, that is, B2B as well as B2C. We provide end to end compatible addressing and navigation solutions for the industry. Right from manufacturers in the industrial areas who need bulk deliveries, retailers in the market to ecommerce service providers and platforms- Pataa is useful to everyone. We feel when each one is benefited with the features we have to offer, it leads to the ease of operating in the entire ecosystem.

Many service providers will be benefited by Pataa’s unique offerings like short code, recorded voice directions, photos, extensions etc. All these features help delivery and parcel guys save time and fuel because they can reach their destination quickly and easily. This gives them an edge as prompt services lead to customer satisfaction and hence retention. At the same time, the end users are of equal importance to Pataa, who can easily use the above-mentioned features to share their address and make it easier for visitors to reach them.

Another advantage over other apps is that the Pataa app is also available in Hindi which makes it accessible for people in rural areas. Some of them do not even have an address which makes receiving deliveries impossible for them. With Pataa, they can easily procure loans, buy and sell land, farm equipment and do business.

Emergency services like ambulance, police and fire brigade can now reach a person without wasting time and lives can be saved.

With the Pataa Block Code system, the entire globe has been divided into 53 trillion blocks with an accuracy of 3*3 square meters. In other words, this accurate location can be shared with anyone making situations like emergencies easy to deal with.

How is the response of Pataa app on Google Play and App Store?

The response is tremendous. We have 3 million downloads in a matter of 3 months and enjoy a rating of 4.1. The numbers speak for themselves.

Who are your prominent subscribers in India and what is your business model?

We aim to provide every Indian a unique digital address through Pataa. The app is absolutely free of cost because it is our vision that maximum Indians should benefit from it.

Are you looking for collaboration with smartphone players similar to Google Maps that comes inbuilt with Android phones?

Yes. And along with that we are working towards collaborating with navigation and ecommerce companies.

How do you look at India as a market and what’s your strategy to popularise Pataa app?

The Pataa app aims to integrate all Indians, with special attention to rural India which lacks the basic infrastructure for addressing. Keeping this in mind, the app has a Hindi version along with the English one, which makes it accessible to every urban and rural Indian. Apart from this, great care has gone into making its interface and features user friendly. It can be easily run by a professional or a homemaker because its instructions are simple and functional. The app is available on Google Play Store and Apple App Store. We aim to reach maximum users through every available platform.

What are the features that you are planning to add in order to make this app more unique?

Our future offerings include- drone delivery systems, autonomous vehicles and Block Code. We hope that in future every global citizen will be able to take advantage of the Pataa app and reach their desired destination with precision and ease.

Anystr: A platform that brings local retailers closer to their customer’s requirement

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Team My Mobile
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In today’s time, with the advent of big retail, small shop owners are facing a significant challenge in keeping up with the increasing cost of business. Anystr is designed to help such local shop owners move onto a digital platform without having to require any additional skill to do so. Now, shop owners can simply download the Anystr application from the Play Store and sign up by uploading their shop documents directly on the app. Once the shop details are verified, Anystr field executive makes a visit to the shop for a full-day training session on using the app.

Features

For a small shop owner, taking his shop online is a big challenge and Anystr addresses just that. With a plethora of features like inventory management, online payment facility, store management, store summary and more, this app is sure to enhance the shopkeepers’ revenue and mitigate cost and effort required for shop management. The application allows shop owners to book counter sale orders as well. Anystr aims to become a reliable CRM platform for these shop owners at a very nominal cost of just Rs 999 per month.

Functions

Onboarding – Sellers can sign up on the app directly by uploading relevant store and owner documents. This form is submitted to Anyster operations team who contact the store within 24-48 hours to expedite the onboarding process. The Anyster team follows a hand holding approach till the time the store is active with payment gateway integration, delivery support and much more.

Inventory management – Store owners can add local inventory of products from the app’s master catalogue of over 10000 products. Anyster plans to simplify this process further by enabling barcode scanning feature right from the store-owners’ mobile phone for inventory addition as well as selling.

Counter sale – This app now allows store owners to bring all orders on a single platform by handling even counter sale orders without the need of expensive POS systems/software.

Direct to store payment – Anystr routes customer payments directly to the store owners account by onboarding individual store owners on its partner payment gateway. No hassle of payment delays or credit cycle management.

Khata (coming soon) – This is a much-awaited feature which will enable local shops to manage all their customer Khatas online. Store owners will have the option to enable khata for particular customers allowing those customers to order up to a certain khata limit set by the store owner. Khata settlement can be done directly online by the customer.

Vernacular language support – The company will be rolling out Anystr in Hindi and Bangla while targeting 10+ vernacular languages by the end of this year.

Conclusion

Once a shop is active on the platform, customers can simply scan the QR code provided in each shop and place orders from the shop’s online store – even from the comfort of their homes. Order fulfillment is done by the store owner.

The app applies a purely user-centric approach with its primary target currently being small shop owners. Direct communication from several hundreds of such retailers has helped it in refining the product along the way.

MeitY Startup Hub, Paytm collaborate to launch program to support deep-tech start-ups

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Team My Mobile
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MeitY Startup Hub (MSH), an initiative of the Ministry of Electronics & IT (MeitY), has entered into a Memorandum of Understanding with Paytm to support deep-tech start-ups. MSH and Paytm, through this collaboration, will scale deep-tech startups by providing access to platforms, knowledge series, experts, resources, and a larger community of stakeholders.

India’s homegrown Paytm is a leading digital payment and financial technology, owned by India’s largest mobile-internet firm One97 Communication platform that offers full-stack payment solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payment, commerce, banking, investments, and financial services.

The joint efforts of MSH and Paytm aim to create a vibrant ecosystem for SAAS, and app-based startups built on the deep-tech platform technologies such as Artificial Intelligence, Machine Learning, Cloud computing, etc., through support in terms of mentoring, technological assistance, go-to-market strategies. The collaboration also focuses on fostering partnerships with incubators, accelerators, investors; offering a “Startup Toolkit” to solve for Payments, Distribution, and Growth challenges for early-stage startups; providing mentorship and guidance through a Unicorn talk series which aims to inspire new entrepreneurs to build Unicorns out of India; providing subsidized payment gateway services with a view to handhold the Startups in the course of their business journey.

Praveen Sharma, Paytm Senior Vice President, said, “Paytm’s partnership with MeitY Startup Hub (MSH) will bring numerous benefits for the Indian startup ecosystem. It will aid India’s startups by providing them access to mentorship, networking, and business opportunities. We believe the collaborative approach will prove truly beneficial for India’s startups. We applaud the government’s efforts for India’s entrepreneurial ecosystem and being an Indian startup, we are grateful to play a role in further boosting the same.”

AK Garg, Senior Director, Innovation and IPR Division, MeitY, said, “MeitY Startup Hub, through its association with Paytm, aims to build a strong deep-tech startup ecosystem by providing support for the path-breaking, solution-oriented innovators. Paytm’s entrepreneurial DNA, strong focus on responsible scaling, futuristic product orientation, and deep-tech in-house expertise represent a combination of resources and a conducive environment for Indian startups to learn, grow and scale the heights of success globally.”

The strategic alliance between MSH and Paytm envisages building a conducive environment by bringing together various stakeholders, synergizing resources, sharing best practices and ideas, which shall pave the way towards a strong economy built on the twin engines of innovation and technological advancement for strengthening the start-up ecosystem of India.

Homegrown brands see healthy growth in India’s wearables market: IDC

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Team My Mobile
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Fuelled by strong shipments from homegrown brands in earwear and watches, the wearables market in India grew 118.2% year-over-year (YoY) in the second quarter of this year, shipping 11.2 million units, according to the recent findings from IDC.

Watches continued to be the fastest-growing category accounting for 81.2% share in the wristwear category that includes watches and wristbands, up from 35.0% a year ago, as per the IDC Monthly Wearable Device Tracker. The earwear category also maintained its momentum, doubling its shipments in 2Q21 and remains the largest category in wearables, it said.

The second wave of the COVID-19 had a marginal impact as the overall wearable shipments declined by 1.3% sequentially in 2Q21. Partial lockdowns, weekend curfews, and disrupted supply chains resulted in a skewed slump in the early-quarter shipments. However, unlike last year the market was quick to recover as the vendors stocked the channels to fulfill the pent-up consumer demand in June’21, revealed the study.

Over the quarters, the watch form factor seems to be appealing to the consumers, and Indian brands have been quicker to leverage this trend and align their device portfolio. Among the top five brands, three spots are captured by Indian brands, while Huami and Realme are at third and fifth positions, respectively.

Noise continues to be the leading player in the overall watch category for five straight quarters with a 28.6% share in 2Q21 and closely followed by boAt with a 26.9% share. Fire-boltt, another homegrown brand, has entered at fourth position in just three quarters of starting its business in this category.

However, Xiaomi maintains its formidable lead in the wristband category with 38.9% share, followed by Oneplus and Titan with 21.7% and 21.3% share, respectively.

“Affordability has been the key for Indian brands, and these brands have been immensely successful in gaining a significant portion of the watch market with competitive pricing, aggressive marketing, and faster adoption of new features,” said Anisha Dumbre, Market Analyst, Client Devices, IDC India. “These new generations of homegrown brands are digitally native, aware of their limitations and selectively targeting the gaps. However, they need to be watchful of the China-based brands, who going forward will be aggressive by introducing more sub-brands and leveraging the ecosystem play,” added Dumbre.

The earwear category grew by 113.1% YoY in 2Q21, shipping 9.2-million-units. BoAt’s aggressive shipments and diverse portfolio helped it gain a dominant 45.5% share in 2Q21. It also led the TWS category with a 39.6% share in the quarter. OnePlus finished second with an 8.5% category share in the second quarter of this year. Even in the earwear category, the homegrown brands have a strong dominance as their share has reached 71.5% in 2Q21 from just 31.2% in 2Q20. Ptron, Zebronics, Noise, Portronics, Boult Audio, and Truke were among the key prominent brands that supported the dominance of homegrown brands in this category.

Jaipal Singh, Research Manager, Client Devices, IDC India, said, “The robust growth in wearable is attracting brands who have businesses around devices and accessories to expand their presence across all wearable categories. Thus, the influx of new entrants remains a key driver of growth.”

“As we approach the festive season, vendors and channel partners are gearing up for record level of demand with the intention of further corrections in the prices. An upside of over 35% seems an easily achievable feat in 2H21 when compared to 2H20. However, vendors will be selective in their channel inventory with focus remains on etailers as concerns around COVID-19 third wave still prevails in the country,” added Singh.

Tech NewsWrap: Lenovo IdeaPad Gaming 3i launched in India… and more

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Team My Mobile
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Lenovo IdeaPad Gaming 3i laptop launched in India

Lenovo launched an upgraded IdeaPad Gaming 3i laptop with the latest Intel 11th Gen H-series processors and Nvidia GeForce RTX 30 series GPU at a starting price of Rs 89,990. It comes with a high refresh rate display with thick bezels on the top and bottom and slim bezels on the side. The affordable and entry-level gaming laptop is built for overall performance and aptly fits the needs of students and young adults. Lenovo IdeaPad Gaming 3i will be available to purchase through Amazon and Lenovo website at first, with Flipkart and other offline channels following soon.

Realme GT 5G first sale today in India

Realme GT 5G will go on its first sale in India on August 25 at 12pm. The device launched in the country last week alongside the Realme GT Master Edition that will go on sale on August 26. The smartphone originally launched in China back in March and then made its way to the European market in June. It is powered by the Qualcomm Snapdragon 888 SoC and has a triple rear camera setup. Realme GT 5G will cost you Rs 37,999 for the base 8GB + 128GB storage model while 12GB + 256GB storage variant is priced at Rs 41,999.

Oppo F19s may launch in India soon

Oppo unveiled the Oppo F19, F19 Pro, and the F19 Pro+ smartphones in India earlier this year. The brand is prepping up to launch a new device in the F19 series. It will be launching a special edition phone – Oppo F19s in India during the festive season. As per the speculations, the new phone may borrow design elements and key specifications from the Oppo F19 series. The smartphone is said to launch in the country at around Rs 18,000 which would position it as the entry-level option in the F19 series.

Xiaomi dropping ‘Mi’ branding from future products

Xiaomi is dropping the ‘Mi’ branding from its future products and will simply use ‘Xiaomi’, according to an online report. The report adds that the change in branding has kicked off with the company’s recently launched smartphone – Mix 4. A company spokesperson confirmed that the company will follow the same for its upcoming products. The Mi branding has been in existence for about 10 years now.

A Samsung phone burst into flames on a plane

It is being reported that a Samsung phone, specifically the Galaxy A21, burst into flames inside an Alaska Airlines flight. A passenger on the flight, who was the owner of the smartphone, confirmed this to authorities. Allegedly, the phone spontaneously burst and caused a small fire. The crew used a battery containment bag (an emergency device on most flights) to extinguish the fire. Though, the smoke was prevalent enough that the crew deemed an evacuation necessary.

Slow iPhone? Here’s a trick to speed up your old device

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Team My Mobile
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It is not just your imagination, your iPhone is indeed getting slower. In fact, Apple has come under fire in recent years for intentionally slowing down older iPhones. It has been fined by France’s competition watchdog as well as several US states for slowing down old iPhones which led to a $113 million settlement.

Now, as per a new report, changing the region of your iPhone to France can make an old iPhone faster than before. This suggests that Apple doesn’t throttle iPhones’ in France as a response to the country’s competition watchdog’s investigation and the fine.

Earlier, the Cupertino-based tech giant revealed that it slows down old iPhones to preserve their battery life, prioritizing it over performance. Apple’s critics have argued that the decision to throttle old devices is also to push customers to purchase a newer model. However, the company maintains that it is done to prevent iPhones from rebooting under heavy load.

So, if you are experiencing slowdowns on your old and tired iPhone, one way to speed up your device is likely by changing the region to France.

Here’s how to change your iPhone’s region

Step 1: Open the Settings menu and tap on your name

Step 2: Tap the ‘Media & Purchases’ option

Step 3: Click on ‘View Account’ option there

Step 4: Now, you can change the country or region

Step 5: Change the location to France

After that, to finish the process, you can simply follow the on-screen instructions and reboot your iPhone once done. Also, it should be noted that once you change the location of your device, you will not be able to receive the latest updates that are pushed for your country specifically.

TECNO launches first exclusive retail outlet in Delhi

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Team My Mobile
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In a bid to enhance the buying experience for its customers, smartphone brand TECNO today announced the launch of its first-ever exclusive retail outlet in Delhi. The outlet is located in East Delhi at the TECNO branded Laxmi Nagar Metro Station, which is also close to one of the busiest mobile cluster markets in the national capital.

The outlet will house TECNO’s most popular smartphones across all its product line portfolios such as the camera-centric CAMON series, the powerful POVA series, and the all-around SPARK series. Some of the products that are available at the exclusive retail outlet include the TECNO POVA, CAMON 16, SPARK 7 series among many others.

This one-of-a-kind exclusive retail experience by TECNO will also help increase the brand’s awareness and engagement with its consumers by way of having a captive daily audience that commutes via the metro station.

Arijeet Talapatra, CEO of TRANSSION India, said, “Brand TECNO’s first-ever exclusive retail store is an addition to our overall 50,000+ multi-brand retail outlets that will allow customers to touch and feel their favorite TECNO products before making a buying decision. We strive to live up to the demands of our consumers, by providing them a premium and an immersive retail experience. Strategically located in one of the busiest areas of the city, the exclusive retail outlet is also equipped to follow all necessary hygiene & safety protocols as per the government’s guidelines; making it a fully safe zone for daily consumers to experience their favorite TECNO products.”

Earlier this year, TECNO has also undertaken various other initiatives reiterating its commitment to the Indian market. Some of these initiatives include the appointment of Bollywood actor Ayushmann Khurrana, as its brand ambassador as well as the rebranding of the TECNO Marol Naka metro station in Mumbai.

As TECNO continuous to strengthen its product offerings for consumers across multiple price segments, the brand’s recent milestone achievement of 11 million+ units sold in India, is a testimony to the fact that TECNO continues to successfully cater to the sensibilities of its Indian audience. As per a recent Counterpoint report, the company has already consolidated its position among the elite ‘Top 6 smartphone brands’ club in the Rs 5,000-10,000 category in India.

Barco launches updated service program to further empower partners, end-users

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Team My Mobile
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Barco, a global leader in professional meeting room visualisation and collaboration technology, has announced the launch of an updated service programme for partners and end users, reiterating the company’s commitment to superlative services and bright outcomes. The rebranded service framework and revised offerings ensure a clear, unified and strengthened service strategy that augments the Barco hardware and software portfolio and fosters enhanced business growth.

The recalibrated service framework focuses on three pillars – enable, protect and optimize – and is primed to deliver positive outcomes, from start to conclusion. The Enable offering serves a great Barco experience from the first moment, through risk-free installation and smooth first-time-right deployment. With expert support and fast resolution times, the Protect program, and its EssentialCare support packages for hardware and software, maximize the uptime and extend the lifetime of the Barco products. The third pillar, optimize, ensures access to the Barco remote management platforms, in combination with the Optimize service packages, to guarantee the optimal usage of Barco solutions. The adoption services, customer success services and managed services optimize the efficiency and return-on-investment of Barco solutions.

Offering customers everything from installation support at the set-up, to in-depth deployment trainings, the new framework features on-site assistance, remote device management platforms and other value-added services. The framework focuses on getting the solution first-time right, with easy on-boarding and setup of professional installation services, offering partners and customers ultimate peace-of-mind. The reworked structure is also expected to optimize efficiency and return on interest for all stakeholders.

“At Barco We gauge and understand the minutest needs of our partners and customers, sometimes even before they realize it, and tweak our solutions to meet future demand. In India, we have always followed an ‘In Country For Country’ approach, and this updated service framework is the latest example of our commitment towards splendid outcomes,” said Rajiv Bhalla, Managing Director, Barco India. “With the revamped service structure, we are ensuring enhanced reliability across our solutions, making sure that our partners and customers always enjoy the best results.”

Barco is further simplifying the service offering through a common framework for all of its connected platforms, under the umbrella of the Barco Management Suites. A free version of the Management Suite is already available with Barco’s devices. Now, a premium version can be acquired with a service contract for advanced functionality.

Since 2020, Barco has shifted its focus from just hardware to hardware plus software, services and experiences. The company, which is enabling organizations to adapt to the hybrid new normal, is focused on enabling all parts of the corporate chain, from people to operational excellence, with the aim of strengthening its global presence, technology leadership, and footprint in core markets. Enhancing service frameworks is a critical component of Barco’s long-term strategic objective as it will yield more recurring revenues for the company and allow the brand to invest more in innovations. With the strengthened service offering, Barco is really living up to the brand’s DNA which focuses on enabling the brightest outcomes for both partners and end customers.

Mi India unveils ‘Mi Flagship Days’ from Aug. 25-27

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Team My Mobile
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Mi India has announced ‘Mi Flagship Days’, bringing this year’s best prices and offers on its flagship range. This mega sale offers exclusive deals and discounts across Mi and Redmi range of products from smartphones to Smart TVs and much more. Starting from August 25 till August 27, users can avail a host of exciting deals on Mi.com and Mi Store App.

Featuring the latest hardware and top-of-the-line specs, both Mi 11X and Mi 11X Pro will be available at an additional discount of up to Rs 5,000. Offering a delightful shopping experience to the customers during the Mi Flagship Days, users can avail of additional exchange offers of up to Rs 16,000 with Mi Exchange on devices such as Mi 11X, Mi 11X Pro, Mi 10T Pro, Mi 10T, and Mi 10i. With the Mi Exchange offer, users can also grab their favorite smartphones at a starting price of Rs 11,000.

Taking the celebrations a notch higher for all loyal Mi consumers, with the ‘Reward Mi’ program, users will get a unique chance to win exciting prizes in the form of Mi 11X Pro, Mi 10T Pro, Mi TV 4A 40 Horizon, and Mi Robot Vacuum Mop-P. It will further give consumers an opportunity to avail of exciting offers and get extra coupon discounts worth up to Rs 1,200. With ‘Reward Mi’, users can also earn Mi Tokens on every purchase, which can further be converted into discount coupons or provide priority access for the newly launched products.

During the ‘Mi Flagship Days’, the company is also running exciting deals and discounts on its ecosystem products such as Mi Electric Toothbrush, Mi Toys, Backpack, among others. Consumers will be able to purchase these products during the exciting hourly deals from 12 PM to 3 PM. Further, this two-day festival will also offer exclusive bundle discounts on products such as Mi Smart Speaker, Mi Electric Toothbrush T100, Mi Home Security Camera 360° 1080p, among others, with a massive discount of up to Rs 5,499 on purchasing in bulk.

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