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Crossbeats Ignite S4 Review: Feature-loaded with Apple Watch-like feel at affordable price

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Team My Mobile
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Crossbeats-Ignite-S4

Smartwatches are progressively becoming an integral part of our lives, especially for those who are always on the go and are very much concerned about their health metrics. Indian brands, in particular, are leading by example with their innovative offerings at affordable prices. Crossbeats happens to be one such homegrown player which has made a mark in a very short span of time, with smartwatches having high-end features. While we have already reviewed some of its wrist-gears, the company’s recently-launched Ignite S4 (priced at Rs 5,499) is even more advanced and will definitely grab your attention with its premium look and out-of-the-box features, at least on the paper. Let’s get into the detail of this smartwatch to find out how worthy it is on different parameters of excellence. Here we go!

Build and Design

The all-new Crossbeats Ignite S4 comes in three colour options – Forest Green, Oxford Blue and Coal Black – with two pairs of easily swappable straps (one is made of Silicon material, whereas the other is made of nylon). I had the Coal Black variant for review, which looks quite elegant and will give you the feeling of Apple Watch SE on your wrist. It comes in a rectangular design, which looks almost square shaped, and consists of a metal dial, giving it a very solid build, whereas the back of the device has a shiny glass finish with sensors and a charging terminal.

The smartwatch sports a 1.8-inch large HD display with a resolution of 384×480 pixels and a 60Hz refresh rate with up to 600 nits brightness. The sleek 3D curved display with minimal bezels will give you a crystal clear and colourful output with excellent brightness that you can adjust as per your convenience. You’ll not face any issue in reading texts in sunlight conditions. While there’s a speaker grille towards the back on the left, you get a tactile button on the right side to wake the smartwatch display and customise the in-built watch faces. There’s a mic too on the right side towards the bottom.

Comfort-wise, the Crossbeats Ignite S4 offers a perfect dial size, which is neither too large nor too small and is made for all wrist sizes. It’s lightweight and hangs on to your wrist perfectly. The smartwatch is comfortable to wear for hours and will not cause any sort of irritation, thanks to the silicone straps, which I preferred to use instead of the nylon variant. These straps can easily be swapped with a third party strap.

In terms of protection, the smartwatch comes with IP67 water-resistant rating which can withstand mild water splashes, sweat and slight drizzles pretty much what we encounter on a regular day. Overall, it gives you a premium feel with a great colour reproduction.

Also Read: Crossbeats Orbit Review: Classy, comfortable and a calling companion

Functionalities

The Crossbeats Ignite S4 is compatible with Android and iOS devices, and easily gets connected with your smartphone via Bluetooth 5.2. You first need to download the companion app, Wearfit Pro, from Google Play or App Store. As soon as you sync it to your handset, the smartwatch gets access to your phone contacts, which is helpful in Bluetooth calling. The watch also lets you control the music on your phone and proves helpful when using it to click pictures. The app can be used for getting a detailed view of your activities. You can also use it to customise watch faces.

The wearable vibrates to alert you of SMS, social media and other smartphone notifications. The shuddering is worthily sound and you’ll not miss even a single message or call. It offers a decent range and you have a sufficient freedom to move around without your phone.

It’s very smooth and amazing in terms of touch response, similar to a good smartphone. It’ll easily take you from one option to the other. The smartwatch has an in-built speaker that you can use to answer or make calls. You can also play music with it. The speaker produces sufficient sound and you’ll not face any difficulty while hearing the person on the other end or listening to music. The watch sports a readable dial pad that will let you type a number or make a call straight from the wrist very easily.

Overall, it’s a very easy to use smart wearable. I didn’t find any sort of connectivity issue with my phone.

Features and Performance

The Crossbeats Ignite S4 has got a very smooth and attractive user interface (UI). The icons are big and bright and easy to use. The main screen shows the time, date, steps and heart rate. There is no lag while swiping across screens. To keep a tab on your health, the smartwatch comes with heart rate monitor, SpO2 monitor, blood glucose monitor, blood pressure monitor and sleep monitor. The results of these health sensors were fairly convincing, although variable in some cases. With blood glucose monitor, there’s no need of pricking the finger’s tip, although I’m not sure about its readings that how accurate they are.

There are 13 multi-sports modes such as running, walking, cycling, climbing, situps, pushups, open water swimming, etc. Among all these, counting the footsteps happens to be on everyone’s mind while using a smartwatch, and I fail to understand how it recorded some extra steps that I hadn’t taken. Crossbeats must take a note of irregularities in this basic feature.

Besides voice calls, voice assistance, remote camera and music control, the smartwatch also supports always-on display and location sharing features. It also comes with business card QR code – by using this feature, you can share your social media links and business with others easily. The smartwatch also has the find my phone feature that’s helpful in tracking your device. The presence of some paid watch faces available via Wearfit Pro app happens to be the flip side of this device, as most of the smartwatches nowadays offer free custom watch faces.

Also Read: Amazfit GTR 3 Pro Review: An amazing companion with loads of features

Battery Life

The smartwatch is backed by a 300mAh Li-Polymer battery that claims to offer up to 10 days of battery life, in terms of simple use. Although the battery life depends upon how you use the device, its brightness level and the features that you use, I observed two days of battery backup with Bluetooth calling feature on. The wearable takes around 90 minutes to charge fully. The battery department is satisfactory, overall.

Conclusion

Sporting a great display, and a premium and durable design, the Crossbeats Ignite S4 looks like Apple Watch SE that anyone can get confused at the first sight. The dial pad is pretty readable. It offers utmost comfort on your wrist and is super-smooth in terms of performance. It comes with some out-of-the-box features such as Bluetooth calling, SpO2 monitor, blood glucose monitor, always-on display, location sharing and business card QR code. These features make a lot of sense in today’s time when everyone is in a hurry in his/her respective areas. Even the battery life is not bad. It’s something you’ll fall in love with at the given price.

Also Read: Wearables: How Indian Brands Are Leading By Example

Manufacturing industry has always been male dominated: Super Plastronics Vice President

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Team My Mobile
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Westinghouse made its debut in the Indian home appliance industry sometime in 2011. The American consumer electronics giant has also entered into an exclusive licensing agreement with the Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL.

Undoubtedly, manufacturing has long been a male-dominated business, with women making up less than a third of the workforce. Despite recent progress, women remain underrepresented in the industrial business. Pallavi Singh, Vice President of Super Plastronics, in conversation with Shweta Srivastava talks about her journey as a woman in the industry. She also talks about the women-led development schemes such as Mission Shakti, expansion and investment plans of Super Plastronics and more. Edited excerpts:

How has been your journey with SPPL and being a mother of a toddler, how are you keeping up with your professional life?

Having two babies, a 4 year old and an 8-month-old, has been quite an experience along with managing SPPL’s fast growing portfolio. Both, unquestionably, have been a priority for me and will always be. With the current role that I cater to, it is a boon to be able to manage the kids as well as keeping up with the market and looking forward to technology and gadgets at affordable prices. It is a genuine challenge to make available the best tech in the world at prices suitable for all income groups but by restricting our margins, we have been able to do so.

I get to work on and grow two very important, while different, aspects in life and I treat this as a blessing. Working and having children have always been on the cards for me and to make this seem less of a struggle, I had to condition myself mentally as well as set up a strong support system so that neither is neglected. We have to understand that as entrepreneurs, there will always be a juggle between our own lives and work with tight and well set schedules, some overlap is bound to happen and the trick is to take one day at a time, especially since planning with babies never goes the way it’s meant to.

Managing the kids, in addition to this ever-expanding opportunistic work environment, has only helped me to stay on my toes in a positive way and hone my multi-tasking skills in order to prioritise things according to the needs of the hour.

Brief us about Westinghouse, the reason behind launching it in India and a detailed overview of SPPL’s relation with Westinghouse?

Super Plastronics Private Limited is dedicated to its mission of bringing the best of the world’s technologies to India. India, while being a price sensitive market, is also very advanced when it comes to customers’ awareness of what’s best in class currently with respect to the product they want to buy. And that is exactly the kind of market we cater to wherein we try to offer our consumers’ money’s worth.

Super-Plastronics

SPPL holds an exclusive brand license for televisions in India and we are extremely happy with this partnership. The brand brings with it, a strong legacy and equity which we can capitalize on to build the brand in India.

There are many similar and trustworthy platforms available in the market. Why do your customers select you over your competitors? What will be the USP of Westinghouse TV?

As stated above, the brand comes with a strong legacy and equity and we ensure that our products are available to customers of all income groups. We offer an array of sizes and are planning to expand the line to include more.

How is Westinghouse planning to strengthen its digital presence this year?

With the importance of social media growing every day, we are strategizing with our media and PR teams to grow the brand digitally as well create a stronger brand presence across India.

How have stay-at-home circumstances pushed the demand for televisions? Kindly explain in terms of pre and at the time of the pandemic.

Pre-pandemic we were all commuting to work. For those with long commutes, they utilized the time to binge on content but on small screens – smartphones or tabs. Content was still in major demand and small screens facilitated that for people with a lot of travel, less time and so on.

TV-maker

With a pandemic hovering over us, we are now more cautious about unnecessary travel. Offices have become hybrid and allow their employees to work from home as well. For families with children, there is a need to also entertain children as the majority of their time is being spent at home and a Smart TV serves as a digital babysitter. ALSO, people have more time in general which allows them to watch content on their bigger screens. A SMART TV for example is being dual-used as a monitor to watch content, or video calls for work or school. The demand for larger screens saw a sudden spike and rightly so.

TV was always synonymous with family time- but with advancement in age, life became busy for many that changed. With the pandemic, TV time has again become collective.

As an American Brand, how will Westinghouse help its customers with the post-sale services?

Although an American brand, Westinghouse has licensed SPPL to sell televisions in India and all services with respect to these televisions are being provided by us locally. We, in fact, have onsite service for our products so that the customer need not leave their homes to get the product serviced.

What are your views on consumer behavior after the budget announcement?

Unfortunately, the budget for 2022-23 did not contain any adjustments for the common man, who is our biggest customer. Since ours is a saving economy, purchasing power of an individual is directly correlated to his savings and given that no additional provisions for exemptions of tax or a reduction in tax bracket have been brought about, consumer behavior remains neutral.

What are the latest technologies used in Westinghouse TV Models?

Westinghouse televisions are based on the Android platform and we are working towards introducing models with new upgrades in the coming quarter.

What are your thoughts on the introduction of women-led development schemes such as Mission Shakti? How will it help to increase the women-workforce participation in the manufacturing sector?

As I have mentioned before, working women have always faced naysayers just for the fact that they’re choosing to do something alongside having a family. This is a perception issue and one which is not easily changed. With incentives like Mission Shakti in place, it may encourage the women of India to start their own business, which they could not due to lack of financial support from families or otherwise. With such non-conventional and required schemes, it will help our society change their mindset towards working women on a very large scale.

Mission Shakti LU

The industry of manufacturing has always been male dominated because of the nature of the work but this sector also has many layers to it, work that can be shared and done by men and women both. The government is investing heavily in the manufacturing industry as well and has introduced schemes for them too. This, in conjunction with women-led businesses, has the potential to increase job opportunities, and they hope that this will encourage women to pursue careers in this field rather than traditional ones.

What leadership mantra would you like to convey to the aspiring women entrepreneurs?

Being a hands-on mother and also working and building our portfolio from scratch has been quite a journey for me. These are two very important things in my life and the only challenge is changing my role at the drop of a hat. I must always be on my feet and ensure that I don’t lose out on either capacity because of the other. While it was challenging to manage both, perseverance has kept the ship sailing for me.

Female working professionals or entrepreneurs in general face naysayers for various reasons. However, the only thing to do is to keep going, sometimes even failing, despite the noise.

What are your expansion and investment plans?

At present, we are investing heavily into our manufacturing units and are working towards increasing our capacity. We have already invested close to 100 cr into these plans, and as and when needed, more investment will be planned.

How has been the response to your products so far? What is the Projected growth for the next 2 years?

We have received a positive response from our consumers and hope we continue to do so in the future as well. We projected a YOY growth of 100% since we have just launched the products in 2021. We hope to be able to add to the categories of the brand and make it a household name in India.

Also Read: “Mobile phones have been a key enabler in the global logistics operations today”

Xiaomi Redmi 10C launched: Check out price, specifications

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Team My Mobile
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The Xiaomi Redmi 10C mobile is the latest handset in the Redmi 10 series to be released in Nigeria. The smartphone is the newest addition to Xiaomi’s Redmi 10 series portfolio, and it replaces the Redmi 9C, which was released last year. Let’s look into it further:

Xiaomi Redmi 10C Specifications

The Xiaomi Redmi 10C, on the front, features a waterdrop notch display and its textured rear shell has a squarish camera module which houses a fingerprint scanner as well as dual-camera system. Here’s all you need to know about the newly launched device:

Redmi 10C Specs

Display

The Redmi 10C houses a 6.71-inch LCD display. Since Xiaomi is yet to share detailed information on its specs, it is unclear whether the device supports an HD+ or FHD+ resolution.

Processor

Under the hood, the Redmi 10C is powered by the Snapdragon 680 chipset. The smartphone offers with up to 4 GB of RAM and 64 GB or 128 GB of storage. Xiaomi Redmi 10C also supports a microSD card slot for additional storage. The device comes preinstalled with Android 11 OS and MIUI 13.

Xiaomi Redmi 10C camera

Xiaomi Redmi 10C Camera

The front-facing camera on the Redmi 10C is 5-megapixel. A 50-megapixel primary camera is paired with a 2-megapixel lens in the phone’s rear camera system.

Battery

The Xiaomi Redmi 10C packs a 5,000mAh battery that supports 10W charging. The phone’s other specifications have yet to be confirmed.

Xiaomi Redmi 10C Price

Xiaomi-Redmi 10C

The Redmi 10C has recently been released in Nigeria, and it comes in three colour options: Black, Blue, and Green. The first variation costs NGN 78000 (about Rs 14,416), while the second variant costs NGN 87000 (about Rs 16,000).

Xiaomi Redmi 10C Launch Date in India

According to rumours, the Redmi 10C will be renamed as the Redmi 10 smartphone in India, rather than the one that was revealed last August or in February this year. It’s also possible that the same phone would be launched in India as the Poco C4. Hopefully, we will have more clarity about it if the company drops some teasers for the phone in the days leading to the March 17 event.

Also Read: Our vision is to bring the products that are not yet in the Indian market: WK Life CEO

Huawei unveiled Nova 9 SE: Check out specifications and price

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Team My Mobile
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Huawei has finally unveiled its latest device named Huawei Nova 9 SE in Malaysia. The powerful smartphone is a mid-ranger equipped with Snapdragon 680 chipset and is a lot different from the simple 9 one in many ways. It has a flat display with thick bezels at the bottom. Then the brand has dispensed an AMOLED display with a 120 Hz refresh rate. These are just the starters as the device is on a whole different level with more amazing features. Here’s all what we know about it!

Huawei Nova 9 SE features and specifications

The new Huawei Nova 9 SE comes with a big screen of 6.78-inches AMOLED display with Full HD+ resolution. It features a refresh rate of 90Hz and runs on EMUI 12. The colors will seem a lot better as it recognizes 16.7 million colors and has a 270 Hz touch sampling rate.

Huawei Nova 9 SE

Under the hood, the device has Snapdragon 680 processor paired with 8GB RAM and 128GB storage onboard. As for the camera specs, it features a quad-camera setup at the back panel. The primary lens on the device is 108MP, the secondary lens is an 8MP ultra-wide lens, a 2MP depth sensor, and a 2MP macro camera sensor. Nova 9 SE flaunts a 16MP selfie shooter at the front for your sharp selfies and clear video calls. And just like the other Huawei models. it doesn’t support any Google apps whatsoever.

Huawei Nova 9 SE camera

Huawei Nova 9 SE flaunts dual SIM support, 4G VoLTE, Bluetooth 5.0, GPS, NFC, and USB-C port support. It also packs a 4000mAh battery with 66W fast charging capability. The weight is also not much, with 191 gms, you can easily handle it one-handedly.

Huawei Nova 9 SE Price

As of now, the brand has currently launched this phone in the Malaysian market. The variant with 8GB RAM and 128GB storage is priced at 1,099 MYR (approximately INR 20,000). It is also available for pre-order till March 18, 2022. In the box, you also get free Huawei FreeLace neckband style earphones worth 379 MYR (approx INR 6,900) as a pre-booking surprise gift.

The device is currently available in three color options namely, Crystal Blue, Midnight Black, and Pearl White. The launch dates are not yet revealed for the global launch, but we can expect the arrival this year for sure!

Samsung Galaxy Awesome Unpacked event expected on March17

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Team My Mobile
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After launching Samsung Galaxy S22 series and Samsung Galaxy Tab S8 series at the Galaxy Unpacked 2022 in February, South Korean tech giant Samsung is expected to hold Galaxy Awesome Unpacked event in March. According to reports, Samsung is planning to launch Galaxy A73 5G, Galaxy A53 5G, Galaxy A33 5G, and Galaxy A23 5G at the event likely to be held day before Holi on March 17. The event will be livestreamed on official website of Samsung.

However, any concrete information related to Galaxy Awesome Unpacked event is yet to be announced by the Samsung. In 2021, Samsung Galaxy Awesome Unpacked event was held on March 17 and Galaxy A52 and Galaxy A72 were launched during the event.

The reported upcoming Galaxy A73 5G and Galaxy A53 5G is likely have a 6.7-inch AMOLED display, a 6.52-inch AMOLED display, respectively. Both the models is expected to get 120Hz refresh rate displays. Powered by a Qualcomm Snapdragon 750G SoC, the Galaxy A73 5G is expected to have a rear camera. The Galaxy A73 5G will reportedly have a 108-megapixel primary sensor, a 12-megapixel secondary sensor, along with 8-megapixel and 2-megapixel sensors.

A53 5G may get an Exynos 1200 SoC and 4-megapixel primary sensor, a 12-megapixel secondary sensor, and two 5-megapixel sensors. Both are said to pack 5,000mAh batteries with 25W fast charging support.

The Galaxy A33 5G is rumoured to have a 6.4-inch AMOLED display and Galaxy A23 5G may get a 6.6-inch IPS display. Both the phones are said to run Android 11 out-of-the-box.

The upcoming models are said to get 90Hz refresh rate displays. Galaxy A33 5G and Galaxy A23 5G will reportedly be powered by a MediaTek Dimensity 720 SoC and a MediaTek Dimensity 700 SoC respectively.

Talking about the optics, Galaxy A33 5G and Galaxy A23 5G will reportedly come with quad rear cameras. The Galaxy A33 5G might get a 48-megapixel primary sensor, an 8-megapixel secondary sensor, along with 5-megapixel and 2-megapixel sensors. Meanwhile, the Galaxy A23 5G is expected to have a 50-megapixel primary sensor, an 8-megapixel secondary sensor, and two 2-megapixel sensors. Both are said to pack 5,000mAh batteries with 15W charging support.

Also, Read Here: Crazy games you’ll love to fall for (2022 edition)

Apple iPhone 13 is available on Rs53,100, but there is a catch

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Team My Mobile
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Are you planning to buy iPhone 13, here is a chance for you to get the latest smartphone from Apple at Rs Rs53,100 on Amazon, but there is a catch. To buy iPhone 13 at a huge discounted price, customers need to have an old phone as Amazon is giving discount upto Rs15,600 off under exchange depending upon the quality of the phone, physical appearances and year of manufacturing. For the base 128 GB, the iPhone 13 is currently available at Rs74,900 after a discount of 6% on its actual price Rs79,900. The iPhone 13 is available with 256 GB and 512 GB memory storage capacity.

Additionally, customers can get flat Rs6,000 instant discount on iPhone 13 while making the payment through SBI Credit card. Clubbing all these offers and instant discount, iPhone 13 can be purchased at just Rs53,100.

iPhone 13

iPhone 13, launched in 2021, sports dual 12MP lenses at the back and a 12MP front camera. It also features A15 Bionic chipset and a 6.1 inch Super Retina XDR display. On March 8, Apple has unveiled the Green colour variant of iPhone 13 during the Spring Launch event.

A15 Bionic chipset has also been incorporated in the iPhone SE 3 2022 as well. The iPhone SE with 5G features will go on sale from March 18. It carries an original price tag of Rs43900. iPhone 13 can also be purchased at a discounted price on Amazon under exchange offer. Amazon is offering upto Rs13,600 for the old/used phone, though the price differs from model to model.

Also, read Here: Samsung Galaxy Awesome Unpacked event expected on March 17

Tech NewsWrap: Xiaomi Redmi 10C launched… and more

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Team My Mobile
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Xiaomi Redmi 10C launched

Xiaomi Redmi 10C

Xiaomi’s latest Redmi 10C smartphone has been released in Nigeria. The Xiaomi Redmi 10C is the newest addition to Xiaomi’s Redmi 10 series portfolio, and it replaces the Redmi 9C, which was released last year. This mid-range smartphone features a Qualcomm chipset and a front-facing waterdrop notch display. The handset features a textured shell with a squarish camera module that houses a dual-camera system and a fingerprint scanner. The Xiaomi Redmi 10C has been unveiled in Nigeria with its 4GB RAM + 64GB storage option priced at NGN 78,000 (roughly Rs 14,394).

Realme 9 5G Series goes for first sale today

Realme 9 5G Series

Last week, Realme launched the Realme 9 5G and Realme 9 5G SE smartphones in India. The latest Realme 9 series devices are 5G-enabled, as the name suggests, and offer a good price-to-performance ratio. Both of these handsets will be on sale in the country for the first time today. The Realme 9 5G SE is also available in two variants: 6GB + 128GB and 8GB + 128GB. The handset’s 6GB memory option costs Rs 19,999. The price of the 8GB memory option is Rs 22,999. With ICICI and SBI credit cards, the company is offering a flat discount of Rs 2,000.

Samsung Galaxy Awesome Unpacked 2022 date tipped

Samsung is getting ready to host the Galaxy Awesome Unpacked event shortly, and information about it is steadily pouring in. Evan Blass, a tipster, just revealed that the company will be hosting its upcoming event on March 17. The Samsung Galaxy A53 5G and Samsung Galaxy A73 5G are scheduled to be unveiled at the event. This is Samsung’s second big event of the year. The business previously held the Galaxy Unpacked event, where it debuted the year’s top phones, the Samsung Galaxy S22 and Samsung Galaxy Tab S8 series. Blass tweeted the date of the forthcoming Galaxy Awesome Unpacked event.

WhatsApp launches a new browser extension

WhatsApp

The dev team of WhatsApp announced a new browser extension after enabling simultaneous multi-device capability in its beta edition. The add-on is called Code Verify, and its main aim is to confirm that the online version of WhatsApp is safe and secure, with end-to-end encryption intact. The instant messaging app claims that the number of WhatsApp web logins has increased since unveiling multi-device compatibility. And, of course, the online app is more vulnerable to attacks. As a result, Code Verify provides the same level of security as a native Windows, iOS, or Android software.

Also Read: Gaming Platforms Are Becoming the New Social Media: Here’s how

Crazy games you’ll love to fall for (2022 edition)

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Team My Mobile
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2022 didn’t waste any time and brought some standout gaming options for us, and it’s only the first quarter! After many blockbusters getting delayed in the pandemic situation in 2021 and some from console shortage, gaming is finally reviving with some amazing ones. Well, this is just the start and we will encounter more as the year passes by. However, we still can’t miss on these great options, waiting for us to join the party!

Best Games of 2022 so far

In the first quarter, we have seen Pokemon running around in Arceus and led demon armies in the blood-thirsty kingdom. However, a lot more are coming this year. So here we have eased your work of choosing the best one for you. Check out the list and find the ultimate gaming options you shouldn’t miss this year!

Destiny 2

Destiny 2 game

Destiny 2 is now available to play on PS5 after a four-year wait since the first season’s release. It includes more sci-fi action, as well as seasonal storytelling and enjoyable gameplay. It’s also a hugely popular free-to-play game with a lot of content. It describes the tale of Earth’s most valiant defenders as they go across a hazardous solar system teeming with extraterrestrial threats.

The gameplay is fantastic, with exciting action and incredible role-playing features. It’s incredibly well-balanced and transports you to an universe where, as a Guardian, you must use your unusual and powerful weaponry to control the dark powers. Overall, Destiny 2 has the best power fantasies available, and it doesn’t cost you anything extra!

Elden Ring

Elden Ring

Elden Ring is the latest FromSoftware product from Dark Souls developer Hidetaka Miyazaka, in partnership with Game of Thrones author George R.R. Martin, and was first unveiled at E3 2019. It’s finally here, one of the most eagerly anticipated games of the year.

It’s an open-world game with six different places to explore. It also has a complex backstory and bloody history, as well as great monster designs, magic, and a horse. Prepare for a bleak voyage to a new world.

Horizon Forbidden West

Horizon Forbidden West

The list can never be completed without this one! Aloy is ready to embark on a new journey in the post-apocalyptic American city of San Francisco. Horizon Zero Dawn is a PS4 and PS5 exclusive game that was released in 2017. The latest installment’s trailer appeared during Sony’s Future of Gaming event.

Beautiful and bright landscapes, new gigantic hazardous machinery monsters, and – most intriguing of all – several underwater sequences will all be featured in the west voyage. We’re excited to accompany Aloy on her quest to discover the mystery of the Westlands, which includes a devastated San Francisco and the Yosemite Valley, along with a variety of biomes.

Also Read: 5 free games to must-try on PS5 this year!

Hogwarts Legacy

Hogwarts Legacy

The name is enough to tell us what it means to us. Hogwarts Legacy is the upcoming role-playing game, coming to take you to the Wizarding World in the 1800s. It is published by the Avalanche Software and published by Warner Bros under its Portkey Games Label.

Finally, an open world where you can choose a house and learn magic at the Hogwarts School of Witchcraft and Wizardry. It also includes open locations like the Forbidden Forest and Hogsmeade village. Players can cast a spell, brew life potions, tame the superior beats, and learn combat abilities. And of course, you can change your robes and have a house pet of your choice. Be ready with your wands!

Lost Ark

Lost Ark

Welcome to the unknown! Lost Ark is an impressive stunt. It holds an amazing design with an outstanding ARPG gameplay, setting it apart from other games. Lost Ark was originally launched in Korea in the year 2019, and was later adapted for release in Europe and North America this year. It is mindless fun but is a content gold mine.

It has no direct storyline as it is an action RPG play. Still, it has many highlighted moments that keep the players stuck. The spectacular combats, varied and creative character powers, and the exciting and wild dungeons take you to a new adventure every time. Also, the theme and tones keep you in the play for hours, so there’s a lot to come back to it!

Evil Dead: The game

Evil Dead: The Game

Ready for a horror adventure with your survival at the stake. Evil Dead is an upcoming game developed by Saber Interactive and published by Boss team games. Not to mention, the game is based on the renowned Evil Dead franchise featuring Player Vs Player (PVP) combat.

Furthermore, from the television series Ash versus Evil Dead, it will also include Bruce Campbell as Ash Williams, Dana DeLorenzo as Kelly Maxwell, and Ray Santiago as Pablo Simon Bolivar. It has multiple maps, amazing skill tree mechanics, and some extravagant weapons to destroy your enemies. Make sure you survive till the end!

God of War: Ragnarok

God of War: Ragnarok

The God of War is an action-adventure game available only on PlayStation. It was launched by Sony Corporation in 2005 and captured the hearts of fans with its spectacular visuals and compelling plotline. This is the upcoming part that the fans have been waiting for so long. Many new characters are going to debut with some existing ones and honestly, we can’t wait to get our hands on it!

Also Read: God of War: Ragnarok release confirmed, coming in 2022

The plot follows Kratos, a Sparton warrior entrusted by the Greek Gods to assassinate Ares, the God of War. Kratos discovers some terrible truths about his past with Ares as the series unfolds. He learns that he was a former Ares servant who was duped into murdering his own family by him.

Kratos is one of the game’s most illustrious and formidable characters. He’s Zeus’s son, and he wields the Blades of Chaos, two daggers connected by a chain. He’s on a ruthless mission to assassinate the rogue deity and reclaim his vengeance. Players will encounter a variety of Minotaurs and Hydras as the story takes them to some interesting Greek legends.

Also Read: Forza Horizon 5 new DCL coming soon: Check out the details here!

Gaming Platforms Are Becoming the New Social Media: Here’s how

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Team My Mobile
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In today’s digital age dominated by smartphones, gaming has become all the more immersive, engaging and a viable way of networking and community building, and with connectivity in-home and on the go, players stay connected to their games and their friends regardless of time and location. The soaring innovations have given way for players to uncover more realistic and fully immersive simulations on screens, and with online socio-gaming now setting benchmarks, the world is still only learning just how influential gaming really is.

Multiple sectors, including the field of social media, have been revolutionized by gaming and esports’ rapid growth around the world. The esports’ communal nature has seen social media sites as an important feature in which sports fans gather online and witness competition excitement.

TV was once the go-to option among vast swathes of the population to influence brand perception – now, esports is taking the mantle as the medium that can influence many millions of people quickly. In the pandemic lockdown across the world that forced isolation and social distancing, streaming sites such as Twitch, YouTube and Facebook Gaming saw huge growth in 2020. A new balance of influence in sports media is unveiled by the streaming industry, providing a sense of community and interactivity across boundaries that conventional sports might have lacked in the past. In today’s digital age, gaming is all the more immersive, engaging and a viable way of networking and community building.

Interactive gameplays

The digital media platform created by esports has opened up opportunities for the entire sports industry to develop deeper fan connections. We shifted very quickly from enjoying an esports experience larger than life in large stadiums across India to replicating the same virtual stadium experience that was only possible because of technology. Also, with a multitude of OTT platforms now being the standard in India, any household located in any part of the country that has strong digital connectivity can now enjoy esports. Players, their teams, coaches and the audience are all digitally linked. A comment window helps players to interact with each other and the streamer, bringing together the video gaming community.

Video games are the new social media of these millennial. Contrary to the common belief, these video gamers are very social but where do they socialize? They socialize in the video games, platforms like Discord, Live streams, esports platforms. These video games have inbuilt capabilities where you can do text and voice calls with other players. For easy understanding, communication platforms like Discord are an advanced version of your Zoom or Google meet; they follow their favourite streamers and communicate with each other and the streamer on live streams (you can live stream your game play on platforms like YouTube, Facebook Gaming etc.) and connect with other esports athletes on platforms like Ultimate Battle, Gamerji, Ewars, Ustreak etc., where you can host your own esports events and compete in esports tournaments.

A new platform to catch up

Adding an edge to the esports segment, Qlan, an interactive social networking app dedicated for gamers, announced their successful launch on Google Play Store few months back. The exclusive platform presents a whole new approach to connect and engage with the gaming and esports community with a vision of creating a robust and sustainable ecosystem. The exclusive platform is developed for gamers, gaming professionals, squads, orgs, tournament organizers, content creators and other stakeholders in the industry to build, find and exchange value to further their growth.

It is a genre-specific one stop networking app with some of the key features like:

  1. Create custom solo, squad & org profiles
  2. Showcase gaming skills by syncing in-game statistics
  3. Share gaming and esports content with an option to monetise early
  4. Promote esports tournaments, brands and IPs to a targeted audience
  5. Access AI-enabled gamer matchmaking for verified connections

This AI-based networking app offers the stakeholders in the business and the thriving esports community to meet, communicate and get discovered. Providing optimum opportunities to new prospects while augmenting the industry further. Qlan envisions becoming the most trusted and secured platform for the gaming and esports community.

“It is a surreal feeling to successfully launch Qlan. Gaming and esports is our passion and we understand the massive potential that this segment has. While in the existing social setup, gamers and the esports ecosystem were unable to address various issues like making the right connections, proper recognition for their in-game talent, a structured system for players and skilled individuals to showcase their skills, creating and sharing content in one designated gaming only platform. The idea is to unite the existing fragmented communities and facilitate value exchange amongst them. These lacunas in the existing social system obstructed the right talent from getting tapped. And that is what prompted Qlan’s inception, it will address existing grassroot problems that the gaming ecosystem has been facing in the social space all this while,” Sagar Nair, Co-founder and CEO of Qlan said after the launch of the app.

“While in the existing social setup, gamers and the esports ecosystem were unable to address various issues like making the right connections, proper recognition for their in-game talent, a structured system for players and skilled individuals to showcase their skills, creating and sharing content in one designated gaming only platform. The idea is to unite the existing fragmented communities and facilitate value exchange amongst them”

–        Sagar Nair, Co-founder and CEO, Qlan

Socially immersive experience

As the younger set have largely moved away from the platform to more eye-catching and smartphone-savvy platforms like Snapchat, Instagram and TikTok, many of the popular games of years gone by have faded into memory. However, that doesn’t mean that the new generation of phone-obsessed younger millennials and Gen Z kids has given up on online gaming. Talk to any 12 years old and you’re bound to find out tons of information about their Fortnite character skin, their Minecraft dungeon, or their Animal Crossing town, and that’s not to say that these viral games are restricted to adolescents; tons of adults regularly enjoy gaming with games like the ones mentioned.

In today’s digital age, gaming is all the more immersive, engaging and a viable way of networking and community building and with connectivity in-home and on the go, players stay connected to their games and their friends regardless of time and location. The soaring innovations have given way for players to uncover more realistic and fully immersive simulations on screens and lenses, and with online socio-gaming now setting benchmarks, the world is still only learning just how influential gaming really is.

Fostering online communications and engagement, a lot of the existing apps focus on connecting strangers and providing them with an opportunity to socialise; a platform to connect, hear and be heard all the while battling. With socially immersive and interactive gameplays, the virtual world gives gamers brand new and a diverse community to engage, making it a much fuller and more meaningful interactive internet marketplace. Social media having fallen to the wayside, online gaming companies now have monopolized social media group interaction. From giant triple-A titles to crowdfunded indie games all have communities much stronger and deeper, creating movements even beyond the gaming world.

Rewarding and remunerative

The rapid spread of digital platforms, the massive phenomenon of streaming, the growing popularity and accelerated rise of esports, have reinvented the gaming landscapes, and with new game genres emerging every now and then, new monetisation models are forthcoming.

India being a talent hub, along with the spike in digital adoption during the pandemic, and availability of cheaper, faster and better internet quality, Indians have access to better games now than ever. With over 350 million user base, increased time spent and monetisation, mobile gaming is said to triple to a $5 billion market opportunity by 2025, and with metaverse now taking the world by storm, a crossover of the same would downright be sheer ethereal experience.

With over 350 million user base, increased time spent and monetisation, mobile gaming is said to triple to a $5 billion market opportunity by 2025, and with metaverse now taking the world by storm, a crossover of the same would downright be sheer ethereal experience.

Video games are competitive, social and lead to amazing financial opportunities for people who can make it professionally. The truly exciting thing about the industry itself is that it’s starting to have real impacts on other parts of the market, especially when it comes to retail. Even with platforms like Netflix, Disney+ and Amazon thriving, in many ways, they just can’t keep up with major video games like Fortnite. People are drawn to so many things that we’ve always appreciated about video games — the fun, the excitement, the thrill of a new game. However, with the development of video game platforms, people can also connect with each other in a way they have never been able to before. Imagine a reach as large as Netflix or Disney, a communication scale as big as Facebook or TikTok and engagement like the best console games. That is the promise of the esports platforms.

Build your own community

Streaming has, without doubt, had one of the most significant impacts on the way people engage with video games. Streaming is far more accessible than traditional broadcasting methods and typically involves watching other people play video games while providing commentary.

For traditional broadcasting audiences, the whole idea can sometimes seem a bit strange. Many wonder why you would want to watch someone else play instead of playing yourself.

Streaming platforms empower any individual to create their own communities, with sociable chat rooms that capture interesting game moments which the audience can share in viewing. Streaming platforms are undoubtedly a new form of social media. It isn’t just about playing the games for the streamers but building a community of like-minded fans.

It’s almost like gaming alongside social networking. Online media platforms gamers use are some of the most populated and engaged online communities in the world.

Streaming is undoubtedly newer than online gaming and has become a lot more popular in the last five to ten years as live game streaming technology has improved. Social media platforms quickly moved to implement their own streaming services, such as on Facebook and YouTube.

Bright future ahead

It appears that the sky is the limit as far as the development of the gaming industry goes. Amazon has already mentioned its interest in developing an Amazon Games feature as a way to be part of this ever-expanding gaming industry, adding to its acquisition of Twitch several years ago. As the world starts to notice just how influential gaming is, it is just as critical to let go of those outdated beliefs that gamers are a forgotten group of people. They are the people who are bringing together gaming and social connectedness in a way that we’ve never seen before.

Social mobile games, for instance

Among Us

Despite the game’s 2018 release, Innersloth’s Among Us experienced a meteoric rise in popularity in 2020 – becoming one of the most played online games in the world. The game takes place on a spaceship where a user (or several users) takes the role of an imposter who will eliminate the crew. It is up to the rest of the team to determine who they can trust, ejecting teammates based on their suspicious in-game activities. Gamers can play together online or over local WiFi with 4-15 players in each round. Among Us is a social game where the imposter can use mind games to mislead other users. The ability to deceive users — while other gamers must complete tasks while performing detective work — has been critical to the game’s popularity.

Clash of Clans

Clash of Clans is a mobile strategy game by Supercell. Gamers are tasked with defending their village and planning their attack on enemy clans. The game offers a single-player experience and multiplayer tournament modes. Clash of Clans’ social features can be found in Clan Wars. This is a matchmaking system that places users in matches with clans of similar strength and size. In 2019, Clash of Clans contributed to 42% of Supercell’s total revenue as players spent over $722 million on the free-to-play mobile game.

PPPoker

Launched in 2016, PPPoker is one of the world’s most popular private club-based poker platforms. Users can create their own private poker club with PPPoker and play with the other gamers in their network. Players can also enter tournaments and try their hand against other gamers around the world.

Pokémon Go

Pokémon Go was created by Niantic, Nintendo and The Pokémon Company. The franchise game uses augmented reality to let gamers catch Pokémon in their real-world surroundings. In 2018, Forbes declared Pokémon Go the world’s most important game. Upon release, the game was the fastest mobile game to earn $100 million and achieved more downloads than any other in its first month. Pokémon Go players can also trade in-app purchases, gifts and Pokémon they have caught with their friends, recreating a key feature from the franchise’s other popular games.

Courtesy: ADJUST

Our vision is to bring the products that are not yet in the Indian market: WK Life CEO

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Team My Mobile
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London-based Gen Z lifestyle brand WK Life is all set to promote Make in India by starting its manufacturing units across the country and providing jobs for skilled people. The company has plans to manufacture 30 per cent of its products in India which will generate more than 3,000 job opportunities in the country. Rohit Sahni, Co-founder and CEO, WK Life, speaks more about this and the brand’s growing acceptance in India, in a conversation with Ramesh Kumar Raja. Excerpts:

In an extremely competitive market like India which is already dominated by a number of small and big players, how has the brand WK Life positioned itself?

We have tried to position the whole market under one roof. As we see that there are many brands in India that has products of different categories but there is no such brand that has as vast product line as we have right from the mobile accessories, fashion to bath and body range among others. One of the most important factors is that we at WK Life do not compromise on the quality of the product that has made us more popular among the conscious shoppers.

Since you offer a wide range of products, from portable speakers and earphones to handset accessories and chargers, which among them is a dominant vertical for WK Life?

We can say that the electronic category that has Bluetooth devices, speakers and other devices is our dominant vertical at WK Life. Other than this, fashion and personal care is also emerging as equally dominant category of the brand.

How is India market different from other countries where you sell your products?

We feel people are more conscious in India and we do not see much of impulse buying here. Whereas, in foreign countries people even buy products to just try as they like to experiment with new products. Indian masses are more into buying tried and trusted products and ready to pay a bit extra amount for high quality products.

“People are more conscious in India and we do not see much of impulse buying here. Whereas, in foreign countries people even buy products to just try as they like to experiment with new products. Indian masses are more into buying tried and trusted products and ready to pay a bit extra amount for high quality products”

Which platform yields maximum revenue for WK Life – online or offline?

Our maximum revenue is generated from the offline segment as we were initially into only offline stores and we have more availability of products in our offline stores. With time and Covid-19 scenario, our online sale is also boosting up very fast and some categories like headphones and personal care are doing really well.

How has India market changed over the last few years since the time you started operating over here?

For us, the Indian market has not changed much since we started WK Life in India. WK Life got hit by Covid just a year after we started our operations and we do not see a huge difference. The market has just become situational right now. When the Covid cases are low, the sales are good and when the market is partially operational the sales dip down.

What is your approach to the “after sales service” which remains an issue for majority of electronics brands?

Since inception, after sales service was most important part of our band and we have concentrated a lot on giving after sales services. In general, we replace the products then and there if there is any complaint with product. We have less than 1% returns owing to the quality of our product. We do multiple level of quality checks of the products which leads to very less percentage of after sales services that we have to deliver. We already have a service centre in Delhi, and by the end of this year we should have around 30 service centres across India. Consumers can also raise their queries over the calls and by visiting their nearest stores. One can drop their products at our stores and we deliver it back to their location.

There is a parallel grey market in India thriving on the counterfeit accessories and devices. How do you deal with them?

The government policies are becoming stricter day by day and a lot of compliances have been increased that makes it difficult for grey market to thrive or survive for very long. So, we don’t see them as a threat in coming future. The brands like us who deliver high quality products at right prices do not have much to deal with the grey market.

What is your vision for the next few years to be a go-to brand for millennials in India?

Our utmost idea is to reach every household and cater to every group of people, this is why we are aggressively expanding our product range. Our vision is to bring the products that are not yet in the Indian market before it gets out of fashion in the foreign countries. We are slowly becoming an aspiring product for Indian millennials as they like to buy our product and showcase our products.

What are your outreach and investment plans for India?

We have already locked 100 contracts in India. By 2022 we should cross 50-60 stores of WK Life adding to the cities and locations. The company will still be bootstrapped and our investment will come from our franchise partners.

Please tell us something about R&D and innovation at WK Life?

We have 17 factories in Shenzhen, we are setting up 3 factories in India and two more in Shenzhen, so we should have 22 factories altogether for manufacturing of the products. We have 75 designers onboard and 30 engineers working day and night for developing new technologies and products. These products are only made for WK Life stores and available on the website and the stores. Every month we target to launch 50-60 products.

“We have 17 factories in Shenzhen, we are setting up 3 factories in India and two more in Shenzhen, so we should have 22 factories altogether for manufacturing of the products. We have 75 designers onboard and 30 engineers working day and night for developing new technologies and products. These products are only made for WK Life stores and available on the website and the stores”

What are the trends that you foresee will drive the consumer electronics market in the coming years?

The market trend that we foresee in the coming years should be revenge shopping, as we have witnessed that after the first and second wave of Covid-19 people were very keen on going to retail shops and buying products after checking and trying it properly, and I believe some of our products will be trendy in coming years. I also see a boost in the electronics and gadget segment as a lot of people are still working from home and will continue to work from home in the coming years.

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