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Infinix comes up with 3GB variant of Hot 10 Play

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Team My Mobile
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Infinix has unveiled a new variant of Hot 10 Play smartphone with 3GB RAM and 32GB storage in India. The refreshing new Hot 10 Play is going to be available in three colour options- 7° Purple, Aegean Blue and Obsidian Black on Flipkart from tonight at 12:00 AM.

In terms of specs, the Infinix Hot 10 Play comes with a 6.82-inch HD+ cinematic Drop Notch display and a 90.66% screen-to-body ratio long. The screen also comes with a narrow bezel and aspect ratio of 20.5:9 which makes it an excellent device for enjoying TV shows, movies, music videos, or any kind of entertainment seamlessly, without missing any details. The display of the smartphone will also have 440 nits of brightness and a 1500:1 contrast ratio for a more colourful viewing experience. Plus for durability, it comes with NEG’s more premium Dinorex T2X-1 glass protection on top of the display. The viewing experience is backed by a powerful audio experience enabled by DTS Surround Sound. The handset is just 8.9mm slim in spite of having a big battery.

The smartphone is powered by Helio G35 octa-core processor, which has a CPU clock speed of up to 2.3Ghz speed and a highly efficient 12nm production process. The powerful new processor is backed by the Mediatek HyperEngine technology for intelligent dynamic management of CPU, GPU and memory. Available in 4GB RAM/64GB storage, the Hot 10 Play has 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB. The device operates on Android 10 with the latest XOS 7 skin enabling users to enjoy a smooth and faster software UX with refreshed icons and newly designed interface screens which have been moved down for ease of use, while one-hand operation.

It sports a stunning gem-cut texture design with flow pattern and 2.5D curved glass finish for a smartphone experience that operates at the intersection of performance, premium design, and affordability. Meanwhile, the chipset supports advanced smartphone features such Dual 4G VoLTE, VoWiFi and the latest Bluetooth v5.0 for a seamless, glitch-free, and connected usage experience, be it while streaming videos online or playing multiplayer games. The Wi-Fi connection can be shared even without the password by just displaying the QR code.  The Hot 10 Play also comes with a dedicated 360-degree flashlight under the display that can be used for selfies in low light conditions.

Talking about cameras, the Hot 10 Play comes equipped with a 13MP AI dual rear camera that has a quad-LED flash along with an f/1.8 large aperture. It allows photo enthusiasts to capture the smallest of the objects with greater clarity even in low-light conditions. The advanced camera of Hot 10 Play comes with the Slow Motion video recording feature that allows users to capture and edit super slow-motion videos through the camera interface. Additionally, the rear camera is also equipped with the Document Mode where users can take pictures of any document, scan them from any angle, adjust the brightness and clarity of the texts and forward it while on the move. The smartphone also features an 8MP selfie camera with f/2.0 aperture and LED flash. For picture-perfect selfies, the camera comes with AI Portrait & 3D Face Beauty mode. Meanwhile, the Wide Selfie mode is perfect for taking selfies of bigger groups. Users can also jazz up their selfies by using AR Animoji, which works on AR Face motion detection technology. A cutting-edge AI framework boosts the camera capabilities of the phone, enabling Auto Scene Detection from 18 different modes to adjust the image accordingly. The AI in the gallery auto detects and deletes duplicate, blurry and dark pictures.

The Infinix Hot 10 Play comes with a Video Assistant feature. Users can add their favourite OTT apps in the video assistant. Once enabled, all the incoming calls and messages can be auto rejected; users can record any snippet or take a screenshot from videos; play YouTube in the background; check WhatsApp messages on TICKR while watching videos; and open WhatsApp/Chrome directly by activating Multi-window.

The smartphone features a heavy-duty 6000mAh battery backed by Power Marathon technology that optimises the power and increases battery backup by up to 25% by enabling dark theme & adaptive brightness mode; disabling vibrator, action and gesture mode; enhancing volume; and disabling wake screen for notification.  This keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of more than 55 days, delivering up to 23 hours of nonstop video playback, 53 hours of 4G talk-time, 44 hours of music playback, 23 hours of web surfing. The Power Marathon Technology optimises all the apps inside the smartphone and shows the extended battery life once the power-boost mode is switched on.

The device features a face unlock feature and a multifunctional fingerprint sensor that is not just for unlocking the smartphone but also for accepting calls, dismissing alarms, and quick-start apps.

Join a group call even after missing it on WhatsApp

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Team My Mobile
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You may now join a group video or voice call on WhatsApp after it’s started and was missed initially. The popular messaging platform owned by Facebook has started rolling out this – joinable group calls – feature, which will help users join a group call even if they initially miss a call when their phone rings.

The all-new update, as per the company, also brings an easy way to let you drop-off and rejoin a group WhatsApp call — as long as the call is still ongoing. Up until now, WhatsApp users were not given a native option to join a group call. However, participants in an active call could add members during a voice or video call on the platform.

In a blog post, WhatsApp said that joinable calls reduce the burden of answering a group call as it starts and bring the spontaneity and ease of in-person conversations to group calling on the platform. You will see a Tap to join option in the call log on WhatsApp to join an ongoing group call even if it was missed originally. All you need to do is to just hit that option to join the call.

The instant messaging platform has also created a new call info screen that will allow users to see who all have been invited for the conversation but not yet joined. You can also look at the active participants of the call from the call info screen instead of getting their details after joining the call. Besides, the call info screen has an Ignore button to let you ignore a call and join it later from the Calls tab in WhatsApp.

Earlier, WhatsApp was spotted testing joinable calls on the platform. WhatsApp for iOS beta version 2.21.140.11 carried the new experience for iPhone users. It also included the call screen that looked similar to Apple’s FaceTime interface. Shortly after the iOS release, it brought joinable calls to beta testers on Android. The overall experience looks similar on both iOS and Android versions.

Although WhatsApp has not provided exact details on when you’ll get joinable calls on your phone, it is expected to arrive on the latest versions of WhatsApp for Android and iOS soon.

WhatsApp came up with group calling feature in 2018. Thanks to the COVID-19 pandemic, the adoption of group calls increased like never before due to social distancing norms.

iPhone 13 leak hints at always-on display feature and more

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Team My Mobile
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The new iPhone 13 launch is still a couple of months away but the leaks have long spoilt the surprise Apple has planned for this year’s model. Over the past few months, we have heard a lot about the next iPhone series, thanks to all the rumors and leaks that have been coming out. In fact, we have seen leaks regarding its performance, design, camera, display and more. We already know that the range is expected to have 4 models, which will include, iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max. A recent leak now suggests that the iPhone 13 series may have an always-on display feature similar to the one on the Apple Watch. The same feature has been present on Android devices for many years.

Specifically, Mark Gurman of Bloomberg has shared some leaks related to the next-gen iPhones in the latest ‘Power On’ newsletter. He writes that Apple’s iPhone 13 display will be far better than what we have been seen before. According to Bloomberg’s journalist, the next generation of iPhone flagship is also expected to have an improved battery life, better video recording, a smaller notch on the screen, a 120Hz refresh rate, and a faster A15 chip.

Gurman reports that Apple has tasked suppliers with building up to 90 million new iPhones for this fall, which is a 20 per cent increase over the 75 million units Apple planned in 2020. The new iPhone will likely be variable in nature and the transition will be based on the work you do on your phone.

Earlier, a leakster Max Weinbach had hinted that Apple may use the same low temperature polycrystalline oxide (LTPO) similar to its Watches on future iPhones. Apple uses LTPO panels on its Watches as they can support the always-on display feature. It dynamically adjusts screen refresh rates of Watch to conserve battery life. Another earlier report by Bloomberg reported that at least one of the four new iPhones will have an LTPO display. A noted Apple analyst Ming-Chi Kuo, earlier this year, had also said that the new iPhone will pack LTPO displays and 120Hz refresh rates. According to him, iPhone 13 is expected to pack an ultra-wide lens with autofocus. This will mark a change from the present iPhone 12 Pro series where the ultra-wide camera has fixed focus and cannot focus on a specific object. The analyst also believes that iPhone 13 Pro’s ultra-wide lens will have six elements, instead of five.

Apart from upgrades in display, the next gen iPhone 13 may come in two new color options, that is, Pearl and Sunset Gold. It will likely to support Wi-Fi 6E and on the camera module on the Pro model is reported to be larger than its predecessor. In addition to this, the new iPhone is reported to feature improved wide-angle lens and faster wireless charging over the last generation of iPhones.

A new iPhone series will also likely to bring a few improvements to the device’s performance. The entire series might get storage options of up to 1 TB and retain iPhone 12 Pro Max’s dual camera set-up with a main camera and an ultra-wide camera.

While Apple may launch all the iPhone 13 models with OLED displays, most of these upgrades are expected to be reserved for the Pro variant. Most Android smartphones with OLED panel support the always-on display mode, which is customizable. Users can add settings toggles such as those for LED flashlight, Bluetooth, Wi-Fi and cellular data on select phones. As per the previous reports, only the Pro variants will get the LTPO display technology along with the improved cameras. The smaller notch is likely to come on all the models and the bigger battery life could be reserved for the Max variant.

Last year, Apple re-introduced a flat-edged design for the iPhone, and the 2021 iPhone will likely build on that design. It is expected to be slightly heavier and thicker to accommodate the larger batteries and more advanced displays. However, none of this is likely to be officially confirmed until the Apple’s iPhone 13 series launches.

iPhone 13 release date and price

Apple is expected to release the 2021 iPhone, also known as the iPhone 13 series in mid-September. It will likely release them to the public after a short pre-order period in mid-to-late September. If we talk about the pricing of new iPhone 13 series, with one leak suggesting the structure is expected to remain the same. The iPhone 13 Mini will likely come in at around $700. The standard iPhone 13 will come in around $800, while the iPhone 13 Pro will cost $1,000, and the iPhone 13 Pro Max will cost $1,100.

“No-code will be the future of app development”

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Team My Mobile
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Digital transformation is the need of the hour. One who doesn’t embrace it, will get lost in the crowd. The same applies to businesses which have been hampered badly by COVID-induced lockdowns that have brought to fore the flimsiness of various processes of organizations that weren’t considered weaknesses until then. However, organizations have rapidly realized the needs and benefits of going fully digital because of the pandemic, which has caused an acceleration (and in some cases creation) of digital roadmaps. Quixy is one such cloud-based no-code application development platform that allows business users with no coding skills to automate workflows and processes, and build enterprise-grade applications, using simple drag and drop design, 10 times faster compared to the traditional approach. Quixy provides dozens of pre-built solutions for various sectors from education to finance and FMGC to tech. Gautam Nimmagadda, Founder and CEO, Quixy, shares with Ramesh Kumar Raja the nitty-gritty of the emerging trend, the way forward and the future of no code/low code platform in India and abroad. Excerpts:

What’s so unique about Quixy at a time when there are a number of companies/ platforms offering services of app development?

Our competitors fall under two categories. The first category is no-code platforms that can be used to build basic applications without writing any code. The flip side here is that these platforms cannot be used to develop complex enterprise-grade applications. The second category is low-code platforms that can be used to develop enterprise-grade applications. However, low-code platforms require some degree of coding and can only be used by professional developers.

This is where Quixy has an edge, as it falls in the sweet spot between the two categories with its “Advanced No-Code” capabilities. Business users themselves can use Quixy to build powerful enterprise-grade applications at a rate that is 10 times faster and with 60% fewer resources without writing any code.

Can you please tell us about the technicalities involved in no-code application development and how it is different from the conventional method?

When any business requires digitization of their processes, the available options are procurement of a COTS product or bespoke development done by an external IT vendor or an internal IT team. COTS products, by default, have limited customization options. Any additional customization is either not possible or attracts hefty customization cost and time. Bespoke development, on the other hand, costs businesses time and money. It is also often unsuccessful since business requirements are lost in translation as the business users are not involved throughout the development life cycle. Effectively, both of these alternatives cost business time and money without ensuring success hindering business growth and competitive edge in the market.

No-code application development stands out as the perfect option in this regard. Platforms like Quixy help business users to develop enterprise-grade applications with absolutely no coding skills. Quixy platform features a powerful UI builder, workflow builder, database management, reporting, dashboarding, integrations, ready-to-use templates, effortless deployment, and a ton of offerings that make building high-functioning apps in no time.

“Quixy platform features a powerful UI builder, workflow builder, database management, reporting, dashboarding, integrations, ready-to-use templates, effortless deployment, and a ton of offerings that make building high-functioning apps in no time”

What makes no-code tools so appealing to people?

Currently, only 0.03% of the world population can write code and develop applications. Quixy platform empowers any citizen with basic computer knowledge to build applications without writing any code. The platform can be compared to Lego blocks, as business users can use Quixy’s building blocks to create any application according to their needs.

The platform also helps businesses cut downtime and costs typically involved with application development. Organizations across various industries have used the Quixy platform to digitally transform their business at least 10 times faster with 75% fewer resources. The saved time and money can instead be spent on processes that are more strategic and crucial for business success.

What kinds of solutions are most sought after in Indian market and how Quixy is leveraging the trends?

Gartner predicts that by 2023, 65% of all software development will be done through low-code/no-code platforms.

Quixy is leveraging these trends by establishing a strong presence as a leading no-code platform. It serves customers in 15+ industry verticals across 6 continents spanned across various sizes and industries. The solutions they built on the platform are also quite diverse. Some of the enterprise-grade solutions that were built on the platform include Procurement & Inventory, Project Management, Budget & Expenditure, Container-Freight-Station (CFS) management system, an Insurance Claim processing process, and an end-to-end HRMS system. Therefore, Quixy is a pioneer in realizing the true potential of the no-code transformation and is empowering organizations to create solutions across various processes.

The COVID-19 lockdowns are a blessing in disguise for companies like Quixy as people now realize the importance of digital transformation of their businesses. How has been the experience so far for you?

COVID-19 has spotlighted the fragility of various processes (internal and external) of organizations that weren’t considered weaknesses until then. Organizations have quickly realized the needs and benefits of going fully digital because of the pandemic, which has caused an acceleration (and in some cases creation) of digital roadmaps.

Quixy’s advanced no-code platform has enabled organizations to:

  • Quickly build solutions for their specific needs
  • Iterate fast and improve using the feedback received from their stakeholders
  • High business user participation leads to higher quality solutions, as the business users generally know the business’s needs better than IT teams.

This has helped organizations embrace the pandemic-led digital transformation successfully and have been able to effectively leverage the no-code disruptor.

What are your pain points in dealing with the people/clients to make them understand the whole concept of app building, as many of the old-fashioned businessmen still hesitate in giving a digital makeover to their businesses?

Prior to the pandemic, while businesses talked about digital transformation, they were still taking their own sweet time to get started. But the pandemic broke the manual processes for businesses, leaving them no choice but to switch to digital solutions.

However, no-code platforms are still relatively new for businesses. Therefore, we need to educate them about the benefits of no-code over custom app development using professional developers or using one-size-fits-all solutions. Businesses also need help with adoption and governance strategies to embrace and succeed with no-code platforms like ours successfully.

Please share your recent traction details with us. What is your monetization model and what are the segments you offer to attract users?

Quixy is an industry agnostic solution, and we currently have customers of all sizes from various industry segments such as Ports, Construction, Manufacturing, Banking, Hospitality, FinTech, Education, Energy, Consulting, etc. We are currently offering the platform on a monthly and annual subscription basis where our customers can pay for the solutions they build on our platform or for the number of their users who use the platform. We also offer custom price plans for large enterprises.

“We are currently offering the platform on a monthly and annual subscription basis where our customers can pay for the solutions they build on our platform or for the number of their users who use the platform. We also offer custom price plans for large enterprises”

What is the size of app market in India and where does Quixy fit in driving businesses?

The global low-code no-code development platform market is predicted to generate a revenue of $187.0 billion by 2030, rising from $10.3 billion in 2019. This market is expected to advance at a fast pace of 31.1% CAGR during the forecast period (2020-2030). We plan to grow at a rate that is double the industry standard, considering the uniqueness of our pioneering platform. The market size is still very big and our differentiator is advanced no-code, for which we are gaining impressive traction that is bound to increase with time.

Do you wish to make Quixy global? What are your plans to extend its reach?

Quixy has already made its presence globally. It was founded in 2019 and was mainly focused on catering to Indian clients who we reached out through platforms like LinkedIn. We were eager to expand our client base and encourage digital transformation across the globe.

After 18 months of hard work, Quixy is now serving customers in over 15 industry verticals, including Manufacturing, Infrastructure, Construction, BFSI, Pharmaceutical, Energy, and Education. We have customers worldwide, including North America, South America, Africa, Asia, Europe, and Australia.

What according to you is going to be the future market trends in terms of app development?

No-code will be the future of app development and overtake the traditional approach. We believe that 70-80% of enterprises will start using no-code for app development in the next 3-4 years. This is in line with Gartner’s prediction that by 2024, 75% of large enterprises will be using at least four low-code no-code development tools for IT application development and citizen development initiatives. This shift to no-code will further spur innovation in this space, which will further improve no-code platforms’ capabilities with time, creating a snowball effect.

We will also see no-code spread extensively beyond app development to a much broader digital landscape due to the unique advantages of democratization, speed, and agility. The future is bright for no-code, and I am incredibly excited for Quixy to reach new heights as we progress ahead.

Tech NewsWrap: Oppo Reno 6 Pro 5G now available for online sale… and more

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Team My Mobile
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Oppo Reno 6 Pro 5G now available for online sale

Oppo recently unveiled the Reno 6 Pro mobile phone in the Indian market. It is now finally set to go on sale in the country. The Chinese phone brand has announced that the handset will be made available for purchase starting July 20 at midnight. It will be available for online sale via Flipkart and official website. The Oppo Reno 6 Pro 5G is priced at Rs 39,990 for 12GB RAM and 256GB storage variant. You get Stellar Black and Aurora color options on the smartphone.

WhatsApp rolls out joinable group call feature

The popular instant messaging app WhatsApp rolled out a new feature that will make easier for users to join calls. The new Joinable group call feature will let users join a group call minutes after it started. You can also leave the call midway and then rejoin a couple of minutes later. “We’ve also created a call info screen so you can see who is already on the call, and who has been invited but not yet joined. If you hit ‘ignore’ you can join later from the calls tab in WhatsApp,” the company said in a statement.

Nvidia RTX 30-series GPUs go on sale at Best Buy bricks-and-mortar stores

Best Buy has announced that it will begin selling Nvidia’s RTX 30-series graphics cards in limited quantities at its physical brick and mortar stores across the country. It will use a ‘first-come first-served’ ticket system to determine which lucky customers can purchase a new graphics card. To buy the graphic cards, you need to be at one of Best Buy’s store locations by 7:30 AM local time.

Samsung launches a 1000-inch MicroLED TV

Samsung on Monday announced an updated version of “The Wall”, the company’s modular MicroLED display lineup. It measures in at over 1000-inch with improved AI, an 8K resolution, a 120Hz refresh rate, and better image quality. The display can also be configured horizontally with double the resolution (16K). Samsung says the new model comes with new wireless docking connections and a bezel-less design, which results in easier installation.

Google rolls security update for chrome

Google is rolling out a new update with security fixes for Chrome web browser. The update also includes a fix of the zero-day exploit (a security flaw that is (mis)used by hackers without the company’s knowledge) in its V8 JavaScript engine. The company says that the Stable channel has been updated to 91.0.4472.164 for Mac, Windows and Linux which will roll out over the coming days/weeks.

mPowerO: An e-learning platform for teaching, engaging and communicating

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Team My Mobile
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mPowerO is a platform designed to deliver a comprehensive e-learning experience through instructor-led live classes, supplemented by structured learning resources for self-paced, asynchronous learning.

mPowerO has been optimized to deliver high-quality, uninterrupted learning with an anytime, anywhere in mobile-first experience.

About the app

The mPowerO Android app can be downloaded from Google Play Store or accessed on an iOS device or computer via the mPowerO web-app. The mPowerO app is only 14 MB in size, making it a very light and convenient app. mPowerO has been named as one of the top 10 apps to have benefited from digital adoption during the pandemic.

Features

Configured Pedagogy – Deliver e-learning that is aligned to an institution’s pedagogy and philosophy

Intuitive and Visual – Simplified UI and UX to ensure emphasis remains on learning and outcomes vis-à-vis navigation of the platform

Auto-corrected Test Prep – Instant results with the ability to retake quizzes and tests to help strengthen concepts

Personalised Learning Paths – Granular and group-level analytics and dashboards to track learner progress and deliver superior learning outcomes

Ease of Access – View on a smartphone, tablet and/or computer, anytime, anywhere and with download capabilities for offline studying

Engage and Communicate – Real-time doubt clearing chat facilities with notice-boards for effective communication

Cost Effective – Cloud-hosted, secure environment requiring no investment in new hardware

Go Live in Days – Create user groups, map groups to learning resources and start learning

Services

mPowerO also has a vast library of high-quality, board-aligned, digital learning material and test-prep resources, including videos, animations, interactive assignments, quizzes and more. Teachers and schools can add their own online learning resources to mPowerO or access public resources via links on mPowerO.

mPowerO ensures a deeper connect between teachers, students, and parents to facilitate collaborative and timely interventions for superior learning outcomes.

Strong Suits

mPowerO enables institutions leverage additional revenue sources from after-school learning, offering co-curricular courses, hosting publisher-specific content and more.

Conclusion

mPowerO is an outstanding platform that enables holistic learning with user-friendly, outcome-oriented approach. You can visit www.mpowero.com to learn how your institute can benefit from the platform to deliver a comprehensive learning experience in a cost-effective manner.

HeartsApp: Meditate with trainer anytime anywhere free of cost

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Team My Mobile
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The COVID-19 pandemic has taken a toll on every individual’s mental health. The youngsters are worried about employment, students are worried about their exams, breadwinners of the family are worried about sustaining, surviving and providing the basic needs of their family, which have given rise to a plethora of mental health issues, including stress, anxiety, and depression.

We bring to you a solution that will help everybody stay mentally fit. A lot of people are turning to mobile apps for mental wellness purposes. With plenty of wellness apps available, it’s always confusing to get the desired one, which constitutes a complete package.

We personally tried HeartApp by Heartfulness Institute and here is our review about the same.

About the App

HeartsApp lets you experience a sense of peace, calmness and inner connectedness through special guided relaxation, meditation and rejuvenation practices. HeartsApp allows users to connect with Heartfulness trainers seamlessly and conveniently from wherever they are located and experience Heartfulness meditation through the app. Heartfulness meditation is a unique practice, and its most fascinating aspect is Yogic Transmission or Pranahuti, (Life energy). HeartsApp is free of costand Heartfulness practice doesn’t charge any fee for its offerings. The app is available to download on both iOS and Android devices. The size of the app is just 42MB, so it won’t need too much space to fit into your smartphone.

Design and Layout

As you open it, the app needs permission for DND, once you approve it, you’ll directly go to the home page. The app offers you a range of options such as, you can meditate with a trainer, attend a masterclass, lifestyle suggestions by Heartfulness, and introductory sessions. Relaxation audio will be played before starting meditation, to help to prepare for a meditation session. Timer feature indicates how much time the meditation session has gone on.

Features and Performance

The “MEDITATE WITH A TRAINER” option on the app is operational only when you have successfully attended 3 masterclasses. This option allows users to connect with live trainers anywhere in the world at any time of the day. Users can take live sessions with the transmission which is the unique differentiation of Heartfulness.

The “Guided Practices” offer introductory sessions with options like – relaxation, meditation, cleaning and prayer. The “masterclass “offers a 3-day session with Daaji, Guide of Heartfulness Institute which includes relaxation, rejuvenation, and connection.

The “LIFESTYLE” option of the home page offers a variety of detoxes like fear detox, anger detox and stress detox.

Verdict

Altogether, we liked the app. After few days, I felt a sense of peace, calmness and lightness in my body, especially in my heart. In these times, where negativity, bad news and unsatisfactory life expectations are all around us and inside us, this app is a must-have. If you suffer from anxiety and weak mental strength, this app is made for you. It was extremely easy to use, and the best part is all facilities provided can be enjoyed by all, as it is free of cost.

“PMI plans to change the landscape of the gaming industry in the next decade for good”

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Team My Mobile
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When it comes to online gaming, PMI is a name to reckon with. It’s a service company, engaged in the development and implementation of the expansion strategy for the Parimatch brand in the markets of Africa, Asia, Europe and Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry. Innovations, new technologies and the desire to provide the best gaming experience for the customers are what drives PMI forward. Ramesh Kumar Raja tried to know more about Parimatch, what sets it apart from others in the gaming space and its offerings in India, in a conversation with Dmitriy Belanin, CMO, PMI. Excerpts:

How do you look at the emerging trend of online gaming in India, especially in the wake of COVID-19 lockdowns?

The lockdown has had a drastic impact spread across different verticals of various industries, including gaming. Expectations from the market are increasing by the day and priorities have changed enormously, focusing intensely on health and safety above all. This has further realigned fundamental human values and beliefs. What was formerly considered a warm customer experience is not good enough to satiate the new behavioural pattern of the clients. This shift in perspective and circumstances has led the gaming industry to rejig its approach and reforming conventional ways to create something innovative for its customers.

COVID-19 has widened the category and brought forth a more sensitive and selective player in their decision-making. A part of this is a result of players seeking businesses that demonstrate and build trust. In the world of sports gaming and prediction platforms, it is one of the most important brand attributes. The category has grown significantly, because of the quarantine, and the trend is going to stay the same because many brands are pushing this category at the moment by creating surrogate products and running massive brand advertising campaigns.

What is the idea behind Parimatch? How did it all get started?

PMI is a service company providing tech, marketing and communications expertise to betting and gambling operators in the international markets, such as Africa, Asia, Europe, and Latin America. It has been operating since 2018 and has over 100 employees engaged in developing and implementing strategies for expansion of the betting brands, such as Parimatch.

PMI partners with gaming operators who have the right to use and develop different brands including Parimatch (an entertainment platform for sports gaming and casino), and helps to develop business in the regions mentioned above. The company utilises the assets of Parimatch– brand designed for partners. It offers an exciting form of entertainment that enhances customers’ enjoyment of sports and gaming in a market. The assets include the platform, branding, sponsorship partnerships, casino products, video streaming, feeds etc. More than 2.6 million users worldwide use the Parimatch platform, which processes more than 88,000 bets per hour.

How many games and tournaments do you offer on your platform and what have been their responses? Please tell us about your traction detail and what’s next now?

We have multiple verticals in our product, such as sports and casino. Each is divided by types. For instance, in the casino section – there are multiple products, such as live casino, virtual games, or slot machines. As for traction, PMI has more than 1 mn monthly active users across the world. We are aiming to have the same number exclusively in India in the next two years. Parimatch is not only ambitious in its plans but also intends to enhance customer experience in the coming times and thus win the hearts of clients widely.

“We have multiple verticals in our product, such as sports and casino. Each is divided by types. For instance, in the casino section – there are multiple products, such as live casino, virtual games, or slot machines. As for traction, PMI has more than 1 mn monthly active users across the world”

The hobby of online gaming is now spreading to small towns and cities of India. How is Parimatch supporting small town gamers?

Parimatch understands that the gaming world fascinates many, including the growing frenzy in small areas. The brand seeks the gaming reach to expand and enable customers from all over the map, regardless of any geographical factor, to enjoy the experience fully. Therefore, PMI runs multiple CSR campaigns across the world. Sometimes, with the help of brand ambassadors, it tries to reach out to widen its user base and further aims to start running ambassadors’ campaigns in India shortly. Campaigns such as free PCs or gaming devices, free sports uniforms will be the centre of focus as an expansive plan for the brand. The company runs these campaigns on a regular basis in its African countries as well and is now planning to grow multifold in India while adopting the same strategy.

What makes Parimatch different from others in the gaming space? What are your USPs?

Some of the USPs of our brand include exceptional customer service, smooth operations including fast deposits and withdrawals, and our exhaustive variety of games. Our portal is customer-centric, fast and innovative. We ensure that each player on our platform is able to find a product or more that suits him or her.

We also like to stay updated with the requirements of our users and our last few researches reflect that most of our customers give a high preference to values that encourage profitability, reliability and user-friendly services and our portal provides that and so much more to them. As a brand, we feel we are sailing in the right direction with the hope to grow more every day.

“Some of the USPs of our brand include exceptional customer service, smooth operations including fast deposits and withdrawals, and our exhaustive variety of games. Our portal is customer-centric, fast and innovative. We ensure that each player on our platform is able to find a product or more that suits him or her”

What do you do to increase the recall value of your brand among gamers?

We partner with professional athletes, top global sports clubs, top media, etc. Another important element that plays a significant role is our brand story and the energy and effort that is put into flourishing the company. We believe that our brand’s story and its character suits the average gamer in Asia and that not only helps us in increasing the recall value but also aids in creating a strong connection with our target audience. Parimatch brand’s sponsorships portfolio includes UFC, Juventus FC, Leicester City FC, Everton FC, LaLiga, esports teams Fnatic, Team Spirit and VirtusPro Limited. Dale Stane is one of the brand’s global ambassadors. In different times, the ambassadors of the brand were Conor McGregor, Mike Tyson, and Diamond Platnumz.

Can you please tell us about your monetization model?

The company utilises the assets of Parimatch brand designed for partners’ use to offer an exciting form of entertainment that enhances customers’ enjoyment of sports and gaming in a market. As previously mentioned, our assets include the platform, branding, sponsorship partnerships, casino products, video streaming, feeds etc. More than 2.6 million users worldwide use the Parimatch platform, which processes more than 88,000 bets per hour.

What innovations and diversifications are you doing to stay ahead of the curve in India, which is a highly competitive market?

Our intention to grow collectively with our users helps us to flourish in the market. The other elements that help are:

  • the variety of games on the platform
  • bonuses offered by our brand
  • availability of our product on different platforms such as Android, iOS etc.

We were amongst the first brands to launch kabaddi gaming on our platform. It further projects how sports fans can pick their favourite teams during the major kabaddi leagues and entertain themselves with our one-of-a-kind features and benefits.

What are the challenges you see in India from the gaming point of view?

We do not believe that the road is as bumpy as it used to be but there is certainly the challenge of educating people about such gaming platforms and uplifting their status in the market. We aim to help this industry to gain dignity in terms of legalities and prosper by folds as more people are made aware of its features and benefits in detail. We hope that our contribution helps in accelerating the success of the Indian gaming industry.

How do you look at the future of online gaming in India? What are your plans for the next few years?

The market is growing significantly, and the speed of growth does not reflect any massive shift in perspective in the next few years.

Our plans for this sector include increasing the category’s size by creating surrogate products and converting players from cross-industries such as social casinos and traditional gaming. In addition to this, we also intend to run extensive brand advertising campaigns using high-reach channels such as TV, radio, or other effective digital media. This will further help boost the size of the industry and increase the solidity of the existing users.

Lastly, we aim to educate the market by creating edutainment content; starting from strengthening the foundation and basics, eventually gliding across more advanced topics such as gaming strategies, market reviews, etc. We plan to change the landscape of the industry in the next decade for good.

BIWIN launches Acer’s Predator-branded memory, personal storage products in India

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Team My Mobile
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BIWIN, a leading chip manufacturer for flash storage, reached an agreement with Acer to bring Predator-branded memory and personal SSD storage products to customers in India. The product offerings will take advantage of BIWIN’s manufacturing capabilities and Predator’s global brand recognition to provide the latest memory and storage solutions for both casual and professional gamers.

Rajesh Khurana, Country Head – Consumer Business, BIWIN, said, “The Predator branded memory and personal storage solutions are just the perfect pick for hardcore PC gamers and esports professionals who seek high-end gaming solutions to ensure a competitive edge. The new high-end flagship memory and storage portfolio under the Predator brand begins with state-of-the-art memory modules and blazing-fast solid-state drives.”

Manoj Gupta, MD, Fortune Marketing, the national distributor of Acer-branded storage products, said, “The gaming community in India is flourishing at a rapid pace, with young Indians vying to create new milestones. They can, however, succeed in their tryst only if they find new-age solutions for their memory and storage needs. We are proud of this association to make Predator branded solutions available to all across the length and breadth of the country.

With a powerful “cyberpunk inspired” design to match the power of its performance, the new Predator Apollo memory module series offers speed, style and special lighting. Its ultra-high frequency, ultra-low timing, and overclocking capabilities will satisfy even the most speed-thirsty gamers.

The Predator Apollo series feature RGB lighting that synchronizes with most mainstream motherboard software to allow eight eye-catching independent lighting areas, 16 million RGB color values and 10+ light effects.

Built with the best components, the Predator Apollo memory modules come with an impressive 10-layer PCB, aluminum heatsink, 15?m gold-plated contacts and the highest quality B-dies to ensure top-level performance.  With Apollo as part of their gear (incorporating Intel XMP 2.0), gamers can now jump to overclocking with one click.

To complement the Predator Apollo series,?a range of Predator Talos memory modules are built with?an 8-layer PCB, ultra-low timing, and high-efficiency zinc-alloy heatsink to guarantee better performance, higher endurance, and an extremely satisfying experience for users.

In solid state storage, the new Predator GM3500 delivers faster load times for games, applications, and movies. It’s lighter than regular drives and better able to withstand movement and drops. It also uses less energy, allowing computers to run cooler.

This high-performance GM3500 model is PCIe Gen 3×4, NVMe 1.3 compliant with 3400/3000MB/s read-write speeds while the Advanced   LDPC (Low-Density Parity Check) on-board improves performance using powerful error-correcting code algorithms.

More customers now realize the benefits of solid-state drives and want to upgrade?their current desktop and laptop systems. Predator-branded SSDs bring them the speed (and capacity) they need to make their work run faster and their gameplay stress-free.

With the rapid growth in the gaming and esports industry, the Predator high-end storage and memory product lines will expand, providing consumers with even more options to upgrade.

The products are available on the channel and the price for Acer GM3500 512GB SSD is Rs 11,700, Acer GM3500 1TB SSD costs Rs 24,500,  and Acer APOLLO 16GB DDR4 RAM 3200 8GB X 2 comes at Rs 21,000.

India’s Internet speeds improve for both fixed broadband and mobile in June: Ookla

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Team My Mobile
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Ookla, a network testing firm, recently released updates to its Speedtest Global Index for the month of June. The internet speeds in India continue to witness an upward trend taking the country to 70th (+3) and 122nd (+6) position in the Global internet speed ranking based on fixed broadband and mobile download speeds, respectively in the month of June 2021.

According to the latest Speedtest Global Index published by Ookla, India has moved up the global ranking index for the third time in the row for mobile internet speeds and has shown consistent improvements in overall mobile download speeds over the last 2 months. Whereas, for the fixed broadband internet speeds, after witnessing a small dip in May, overall fixed download speeds in India during June are the highest they’ve been on the Global Index at 58.17 Mbps.

According to the June Speedtest Global Index, the average download speed for mobile in India was 17.84 mbps as compared to 15.34 mbps in the previous month. India also fared well in the fixed broadband internet speeds with the average download speed of 58.17 mbps vis-à-vis 55.65 mbps in May 2021.

UAE is on the top of the charts with an average mobile internet download speed of 193.51 mbps, followed by South Korea at 180.48 mbps. Compared to other countries in the subcontinent, Oman recorded the highest gain of 26 places when it comes to mobile internet speed vis-à-vis last month, bringing the country to 15th spot in the global ranking.

Ookla’s Speedtest Global Index compares internet speed data from around the world each month. Data for the Index comes from the hundreds of millions of tests taken by real people using Speedtest every month to test their internet speed. Ookla is closely monitoring the performance of internet networks across globe and adding regular updates here https://www.speedtest.net/global-index.

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