HIGHLIGHTS
* Google has released its latest Best Phones Forever ad campaign.
* The campaign shows the Pixel 7 Pro and iPhone 14 Pro talking as best friends with a cameo from Pixel Fold.
* It’s a 5-ad series with Pixel features highlighted over iPhones.
What you need to know
* Google’s new #BestPhonesForever highlights the differences between its Pixel 7 series and the latest iPhone 14 series.
* Google highlights its ability to unblur photos, capture the night sky, and even its free VPN service to Pixel 7 owners.
* The company also shows off its new Pixel Fold, a form factor Apple has yet to adopt.
Google woke up ready today as the company started a new campaign to raise awareness about the difference between Pixels and iPhones. The company launched a new #BestPhonesForever campaign on Wednesday, with several videos to go along with it.
In the series of five videos, we follow the friendship of a Google Pixel 7 Pro and last year’s iPhone 14 Pro.
The two are simply living life, albeit with a spoonful of shade. One video highlights the things the Pixel can do that the iPhone wishes it could, with the Pixel 7 Pro at one point saying, “I can unblur your photos for you. We don’t have to tell anyone,” when the iPhone shows admiration for its sharp photos.
Google also takes a small jab at Apple over its blue bubbles for text messaging, reminding us about the company’s unwillingness to incorporate RCS chats.
The videos highlight various features that the Pixel holds over the iPhone. Google even teases Apple’s continues use of the Lightning port, although that might soon change to USB-C after the EU’s order rolls through.
The videos are actually pretty amusing to watch, although they’re undoubtedly going to add fuel to the iOS vs. Android wars that have raged on since the beginning of time.
Google also pokes fun at Apple’s lack of a foldable phone, after having just launched itself with the new Pixel Fold. The Fold quite literally flashed the iPhone after asking if it noticed anything different about the phone.
You can watch the full campaign series of #BestFriendsForever on the MadeByGoogle and Google Pixel YouTube channels, as well as the company’s Twitter, Instagram, TikTok, and Facebook pages.
Google’s latest #BestPhonesForever ad campaign is a refreshing take on the Pixel-iPhone rivalry. As you can guess, the campaign is a take on best friends forever. Unlike Samsung —the company known for brutally trolling iPhones in its ads— Google is taking the fun and friendly route showing Pixel 7 Pro and iPhone 14 Pro as best friends.
In the entire series, iPhone could be seen wishing it had the features of the Pixel. The ad highlights features like Astrophotography, built-in VPN, battery sharing, and more. Let’s take a look at what the campaign is all about.
Google is amping up the cringe with its latest ad campaign for its Pixel phones. The star is the Pixel 7 Pro, which is having a series of conversations with what looks like an iPhone 14 Pro in a case. So far so weird. But wait, there’s more! Much, much more.
See, the iPhone is jealous of the Pixel, because the Pixel can do so many things it can’t. Or something like that. The robotic voices definitely don’t help lower the cringe levels here, not even a little bit.
So let’s start our viewing session with a video in which the iPhone says all it has to show after so many years of existence is the color of a bubble. And then dies.
Hilarious, right? The next one is about astrophotography. The iPhone can’t see as many starry things as the Pixel. But it wants to use the flash to compensate, the poor thing.
Next up, the iPhone is freaking out about public Wi-Fi, since it doesn’t have a VPN like the Pixel. Hackers are everywhere. Hackers and airplane mode.
In this one, the iPhone is dead again, but the Pixel comes to the rescue by wirelessly charging it. Cue cringy innuendo.
And finally, the Pixel 7 Pro steps away to let the Pixel Fold have the spotlight, although the iPhone pretends like it’s talking to the same device as before, which this one clearly isn’t. So… there’s that.
Somehow, despite all of the constant mockery the iPhone gets, we’re supposed to think these two (or actually, three) are still going to remain “#BestPhonesForever”. Get it? It’s like “Best Friends Forever”, but not. Because they’re phones. Phones that talk. To each other. About each other. Not cringe at all.
Google Takes Jab at Apple in Its Latest Funny Ad Campaign
The new Best Phone Forever ad campaign shows iPhone 14 Pro and Google 7 Pro talking as best friends. The first video in the series (embedded above) is name Plateau and shows the beginning of the banter between the two phones.
The video starts with Apple saying how it’s now fourteen and Pixel 7 Pro saying it’s legendary. iPhone 14 Pro can be seen wishing for the features like 30x zoom, astrophotography, AI image processing, and more.
Pixel then mentions how the Blue messages bubbles are so cool, hinting at the popularity of iMessage, but iPhone says that it has to show for its 14 years of existence.
As you can see, the first video in the series sets the tone for the entire campaign. You can see Pixel 7 Pro praising the iPhone 14 Pro but with backhand compliments, which are not offensive. As you can guess by now, the four following ads are of the same tone.
The next video is Seeing Stars highlighting the astrophotography mode on Pixel 7 Pro. We can see iPhone wishing it could see the stars like Pixel does, taking night sky pictures using flash, and more.
What makes the video funny is the Pixel 7 Pro asking if iPhone is sending some message to extraterrestrials with its flash and iPhone responding with, “No, I am using night sight, with my night light.”
The third video, Sketchy Wi-Fi, is about the built-in dedicated VPN service Google rolled out for Pixel 7 users in December. Notably, Google also offers the same VPN service to Google One subscribers.
We can see iPhone 14 Pro being paranoid about hackers on public Wi-Fi and being astonished at Pixel 7 Pro’s VPN being free.
Case in point, Apple doesn’t have a dedicated VPN on devices, and third-party VPN apps are expensive.
The fourth video in the series, called Lifesaver, is the most hilarious one, where the iPhone is seen lying dead because of streaming the friendly football coach series (Ted Lasso reference).
The Pixel 7 Pro is seen flipping the iPhone over and lying on top of it to revive using the Battery Share feature. Notably, iPhones are notorious for fast-draining batteries and have been the butt of the joke for this for too long.
The last video in the series is Opening Up, where the Pixel 7 Pro is replaced by Pixel Fold, asking iPhone if it can notice anything new about the Pixel.
This is where the comedy callback is expertly placed by the media agency, with iPhone recollecting all features mentioned in the ad series but not spotting the obvious. The video ends with the Pixel Fold unfolding and asking iPhone if it wants to play games, clearly taking a jab at no foldable iPhone in Apple’s portfolio.
While Google’s #BestPhoneForever ad campaign is a quirky and friendly take on the rivalry, it is a double-edged sword taking a jab at Apple in every ad. It remains to be seen how Apple will react to the campaign.
Apple iPhone 14 Pro Key Specifications
Key Specs
| RAM | 6 GB |
| Processor | Apple A16 Bionic |
| Rear Camera | 48 MP + 12 MP + 12 MP |
| Front Camera | 12 MP |
| Battery | 3200 mAh |
| Display | 6.1 inches (15.49 cm) |
General
| Launch Date | September 9, 2022 (Official) |
| Operating System | iOS v16 |
Performance
| Chipset | Apple A16 Bionic |
| CPU | Hexa Core (3.46 GHz, Dual core, Everest + 2.02 GHz, Quad core, Sawtooth) |
| Architecture | 64 bit |
| Fabrication | 4 nm |
| Graphics | Apple GPU (Five-core graphics) |
| RAM | 6 GB |
| RAM Type | LPDDR5 |
Display
| Display Type | OLED |
| Screen Size | 6.1 inches (15.49 cm) |
| Resolution | 1179 x 2556 pixels |
| Aspect Ratio | 19.5:9 |
| Pixel Density | 461 ppi
Best in Class
|
| Screen to Body Ratio (calculated) | 86.42 % |
| Screen Protection | Yes |
| Bezel-less display | Yes with punch-hole display |
| Touch Screen | Yes, Capacitive Touchscreen, Multi-touch |
| Brightness | 2000 nits |
| HDR 10 / HDR+ support | Yes |
| Refresh Rate | 120 Hz |
Design
| Height | 147.5 mm Compare Size |
| Width | 71.5 mm |
| Thickness | 7.8 mm |
| Weight | 206 grams |
| Build Material | Back: Gorilla Glass |
| Colours | Gold, Silver, Space Black, Deep Purple |
| Waterproof | Yes, Water resistant (up to 30 minutes in a depth of 6 meter), IP68 |
| Ruggedness | Dust proof |
Camera
| MAIN CAMERA | ||
| Camera Setup | Triple | |
| Resolution | 48 MP f/1.78, Wide Angle, Primary Camera(24 mm focal length, 1.22µm pixel size)12 MP f/2.2, Ultra-Wide Angle Camera(13 mm focal length, 1.4µm pixel size)12 MP f/2.8, Telephoto Camera(77 mm focal length) | |
| Sensor | Sensor-shift Image Stabilization | |
| Autofocus | Yes, Phase Detection autofocus, Dual Pixel autofocus | |
| OIS | Yes | |
| Flash | Yes, LED Flash | |
| Image Resolution | 8000 x 6000 Pixels | |
| Settings | Exposure compensation, ISO control | |
| Shooting Modes | Continuous Shooting High Dynamic Range mode (HDR) Burst mode |
|
| Camera Features | 9 x Digital Zoom Auto Flash Face detection Touch to focus |
|
| Video Recording | 3840×2160 @ 24 fps 1920×1080 @ 30 fps |
|
| FRONT CAMERA | ||
| Camera Setup | Single | |
| Resolution | 12 MP f/1.9, Wide Angle, Primary Camera(23 mm focal length, 3.6″ sensor size) | |
| Autofocus | Yes | |
| Flash | Yes, Retina Flash | |
| Video Recording | 3840×2160 @ 24 fps 1920×1080 @ 30 fps |
|
Battery
| Capacity | 3200 mAh |
| Type | Li-ion |
| Removable | No |
| Wireless Charging | Yes |
| Quick Charging | Yes, Fast, 20W: 50 % in 30 minutes |
| USB Type-C | No |
Storage
| Internal Memory | 128 GB
Best in Class
|
| Expandable Memory | No |
| Storage Type | NVMe |
Network & Connectivity
| SIM Slot(s) | Dual SIM, GSM+GSM |
| SIM Size | SIM1: Nano, SIM2: eSIM |
| Network Support | 5G Supported in India, 4G Supported in India, 3G, 2G |
| VoLTE | Yes |
| SIM 1 |
5G Bands:
FDD N1 / N2 / N3 / N5 / N7 / N8 / N20 / N25 / N28 / N30
TDD N38 / N40 / N77 / N78 / N79 4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 2100(band 34) / 1900(band 39) / 3500(band 42)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 13) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 2300(band 30) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| SIM 2 |
5G Bands:
FDD N1 / N2 / N3 / N5 / N7 / N8 / N12 / N20 / N25 / N28
TDD N38 / N40 / N77 / N78 / N79 4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 2100(band 34) / 1900(band 39) / 3500(band 42)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 13) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 2300(band 30) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| Wi-Fi | Yes, Wi-Fi 6 (802.11 a/b/g/n/ac/ax), MIMO |
| Wi-Fi Features | Mobile Hotspot |
| Wi-Fi Calling | Yes |
| Bluetooth | Yes, v5.3 |
| GPS | Yes with A-GPS, Glonass |
| NFC | Yes |
| USB Connectivity | Mass storage device, USB charging |
Multimedia
| Loudspeaker | Yes |
| Audio Jack | Lightning |
| Audio Features | Dolby Atmos, Dolby Digital, Dolby Digital Plus |
Sensors
| Fingerprint Sensor | No |
| Other Sensors | Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope |
GOOGLE PIXEL 7 PRO 5G KEY SPECIFICATIONS
Key Specs
| RAM | 12 GB |
| Processor | Google Tensor G2 |
| Rear Camera | 50 MP + 12 MP + 48 MP |
| Front Camera | 10.8 MP |
| Battery | 5000 mAh |
| Display | 6.7 inches (17.02 cm) |
General
| Launch Date | October 6, 2022 (Official) |
| Operating System | Android v13 |
Performance
| Chipset | Google Tensor G2 |
| CPU | Octa core (2.85 GHz, Dual core, Cortex X1 + 2.35 GHz, Dual core, Cortex A78 + 1.8 GHz, Quad core, Cortex A55) |
| Architecture | 64 bit |
| Fabrication | 4 nm |
| Graphics | Mali-G710 MC10 |
| RAM | 12 GB
Best in Class
|
| RAM Type | LPDDR5 |
Display
| Display Type | OLED |
| Screen Size | 6.7 inches (17.02 cm) |
| Resolution | 1440 x 3120 pixels |
| Aspect Ratio | 19.5:9 |
| Pixel Density | 513 ppi
Best in Class
|
| Screen to Body Ratio (calculated) | 88.12 % |
| Screen Protection | Corning Gorilla Glass, Glass Victus |
| Bezel-less display | Yes with punch-hole display |
| Touch Screen | Yes, Capacitive Touchscreen, Multi-touch |
| Brightness | 1500 nits |
| HDR 10 / HDR+ support | Yes, HDR 10+ |
| Refresh Rate | 120 Hz |
Design
| Height | 162.9 mm Compare Size |
| Width | 76.6 mm |
| Thickness | 8.9 mm
Good
|
| Weight | 212 grams
Poor
|
| Build Material | Back: Gorilla Glass |
| Colours | Obsidian, Snow, Hazel |
| Waterproof | Yes, Water resistant (up to 30 minutes in a depth of 1.5 meter), IP68 |
| Ruggedness | Dust proof |
Camera
| MAIN CAMERA | ||
| Camera Setup | Triple | |
| Resolution | 50 MP f/1.85, Wide Angle (82° field-of-view), Primary Camera(25 mm focal length, 1.31″ sensor size, 1.2µm pixel size)12 MP f/2.2, Ultra-Wide Angle Camera(2.9″ sensor size, 1.25µm pixel size)48 MP f/3.5, Telephoto Camera(120 mm focal length, 2.55″ sensor size, 0.7µm pixel size) | |
| Autofocus | Yes, Laser autofocus | |
| OIS | Yes | |
| Flash | Yes, Dual LED Flash | |
| Image Resolution | 8150 x 6150 Pixels | |
| Settings | Exposure compensation, ISO control | |
| Shooting Modes | Continuous Shooting High Dynamic Range mode (HDR) |
|
| Camera Features | Digital Zoom Auto Flash Face detection Touch to focus |
|
| Video Recording | 3840×2160 @ 30 fps 1920×1080 @ 30 fps |
|
| FRONT CAMERA | ||
| Camera Setup | Single | |
| Resolution | 10.8 MP f/2.2, Ultra-Wide Angle, Primary Camera(21 mm focal length, 3.1″ sensor size, 1.22µm pixel size) | |
| Camera Features | Fixed Focus | |
| Video Recording | 3840×2160 @ 30 fps 1920×1080 @ 30 fps |
|
Battery
| Capacity | 5000 mAh |
| Type | Li-Polymer |
| Removable | No |
| Wireless Charging | Yes |
| Quick Charging | Yes, Fast, 30W: 50 % in 30 minutes |
| USB Type-C | Yes |
Storage
| Internal Memory | 128 GB
Best in Class
|
| Expandable Memory | No |
| User Available Storage | Up to 109 GB |
| USB OTG | Yes |
| Storage Type | UFS 3.1 |
Network & Connectivity
| SIM Slot(s) | Dual SIM, GSM+GSM |
| SIM Size | SIM1: Nano, SIM2: eSIM |
| Network Support | 5G Supported in India, 4G Supported in India, 3G, 2G |
| VoLTE | Yes |
| SIM 1 |
5G Bands:
FDD N1 / N2 / N3 / N5 / N7 / N8 / N20 / N25 / N28 / N30
TDD N38 / N40 / N41 / N48 / N66 / N71 / N77 / N78 4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 13) / 700(band 14) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 700(band 29) / 2300(band 30) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| SIM 2 |
4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 13) / 700(band 14) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 700(band 29) / 2300(band 30) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| SAR Value | Head: 1.09 W/kg, Body: 0.91 W/kg |
| Wi-Fi | Yes, Wi-Fi 6 (802.11 a/b/g/n/ac/ax) 5GHz, MIMO |
| Wi-Fi Features | Wi-Fi Direct, Mobile Hotspot |
| Bluetooth | Yes, v5.2 |
| GPS | Yes with A-GPS, Glonass |
| NFC | Yes |
| USB Connectivity | Mass storage device, USB charging |
Multimedia
| FM Radio | No |
| Loudspeaker | Yes |
| Audio Jack | USB Type-C |
Sensors
| Fingerprint Sensor | Yes |
| Fingerprint Sensor Position | On-screen |
| Fingerprint Sensor Type | Optical |
| Other Sensors | Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope |
Faqs
1) Google’s new Mac vs. PC-esque Pixel ads argue the iPhone has plateaued [Video].Details?
Ans) The last time a Google ad explicitly went after the iPhone was in 2019 with “Phone X.” Google is back with a “Best Phones Forever” campaign of five ads that highlight what features the Pixel has over the iPhone.
The premise of this ad series is a talking iPhone 14 Pro (Siri-esque voice) and Pixel 7 Pro, as well as Pixel Fold, (Google Assistant-esque) that have decided to “stop being rivals and start being friends.” There’s a “Get a Mac“ vibe to this ad campaign where the PC in 2006-09 was portrayed by John Hodgman and Justin Long was the Apple computer.
Despite that set-up, this is, of course, an ad used to highlight what features the Pixel has over the iPhone. The most biting one is “Plateau,” where the iPhone insinuates that it, especially with the 14 series, has plateaued:
iPhone: Well, when I turned fourteen, I started to see things… differently.
Pixel: Wow, fourteen! The big one-four.
iPhone: When I was your age, people were showing me off to their friends.
Pixel: They still do! You’re legendary.
iPhone: It’s not the same. The way their friends compliment your photos, “So sharp!”
Pixel: I can unblur your photos for you; we don’t have to tell anyone.
iPhone: Just stop. Astrophotography mode, Call Assist, 30x Zoom. You can do so many things I may never be able to.
Pixel: No, don’t say that!
iPhone: It’s true. I’m actually jealous of your… your… AI.
The line about the iPhone “never be(ing) able to” is a bit strong since camera innovation is always an area of continued improvement while hitting the iPhone on its generational age is pretty strong. iMessage is, of course, addressed and insinuated as the iPhone’s only key feature while it ends with a knock about the current lack of USB-C:
Pixel: But what about your blue bubbles? They’re so blue.
iPhone: The bubbles! The bubbles! Is all I have to show for all my years on Earth the color of a bubble? I mean, millions of people have waited in line for me.
Pixel: Right!
iPhone: I’ve been the most popular lighter at concerts for over a decade.
Pixel: Preach!
iPhone: I’m in the pockets of some of the most-[CHIME OF BATTERY DYING]
Pixel: Ah, quick! Somebody get a lightning charger!
There are dedicated ads about astrophotography (where the Pixel says “Andromeda“), reverse wireless charging (with a Ted Lasso reference), and the Pixel’s free Google One VPN (for five years).
The final ad is called “Opening Up,” with the 7 Pro replaced by a Pixel Fold and the reveal being the bigger inner screen.
2) Google’s Humorous New Pixel Ads Argue the iPhone Has Plateaued.Details?
Ans) Google today launched a humorous “BestPhonesForever” ad campaign that pits the latest Pixel smartphones against the iPhone, painting the iPhone as an old, outdated phone that was once great, but can no longer keep up with the younger smartphones (via 9to5Google).
There are a series of five ads. In “Plateau,” the iPhone laments being 14 years old and unable to keep up with Pixel features like 30x zoom, astrophotography, and AI. The Pixel smartphone comforts the iPhone by mentioning the iPhone’s blue bubbles.
“The bubbles! The bubbles! Is all I have to show for all my years on earth the color of a bubble? I mean, millions of people have waited in line for me,” bemoans the iPhone. Eventually, the iPhone runs out of battery, and the Pixel phone is left calling for a charger. “Ah quick! Somebody get a Lightning charger!”
In another ad, the two smartphones are star gazing and the iPhone is lamenting that it isn’t able to see the stars like the Pixel can with its astrophotography mode, while a third ad makes fun of Apple’s privacy stance on public WiFi.
“I’m freaking out! Quick, get off the public Wi-Fi,” says the iPhone dramatically. “There are… hackers, in this place.” The Pixel smartphone reassures the iPhone that the Pixel has a built-in VPN that keeps it safe, a function not available on the iPhone.
In a fourth spot, the pixel smartphone suggests shooting some videos before noticing that the iPhone has a dead battery. The Pixel uses Qi-based charging to charge up the iPhone on the fly. A final video sees the iPhone jealously recounting all of the Pixel’s features. The Pixel shows off its latest feature, folding technology, and the iPhone faints in shock. “What year is it? Do we have flying cars yet?” asks the iPhone.
Google is using the “BestPhonesForever” tag with the new campaign, which is highlighting the Pixel Fold. Google came out with the Pixel Fold back in May, with the smartphone priced at $1,800. Apple has not yet come out with a foldable smartphone and there is no word on when the company plans to do so.