Consumer/Market Insights

DEFY introduces its “Gravity” series TWS earbuds in India

DEFY has introduced its new "Gravity" series in India....

Realme GT Neo 3T rumoured to be launched in June

After launching the vanilla GT Neo 3, Realme is...

Just Corseca launches Stallion Wireless Neckband with long battery life

Just Corseca is one of the renowned flagship brands...

Vivo expands its Y Series portfolio in India with launch of Y75

With the launch of vivo Y75, vivo has expanded...

5G smartphone sales outshine 4G handsets for first time globally: Know how it happened

The global sales penetration of 5G-enabled smartphones surpassed the penetration of 4G phones for the first time, reaching 51% in January this year, revealed...

Traditional PC market in India notices strong growth, here is how

Remote working demand coupled with better supplies helped the India traditional PC market, delivered a strong year with shipment growth of 44.5% year-over-year (YoY)...

Amazon sues AppSally and Rebatest for alleged fake reviews

Taking note of fake and misleading reviews in exchange for money or free products, US-based e-commerce giant Amazon has filed lawsuit against two fake...

Twin blows to offline smartphone retail in 2021: Know how Covid and ecommerce played spoilsport

The second wave of Covid-19 pandemic in Q2 (Apr-Jun) last year and the growing popularity of online retail dealt twin blows to offline smartphone...

Mobile app installs and sessions climb on Valentine’s Day

Valentine's Day, the day to celebrate love and our loved ones, is fast approaching. While a typical Valentine’s Day may entail having a romantic...

India’s smartphone market defied pandemic related challenges in 2021: Know how it happened

Even as supply and pandemic related challenges created disruptions during the last year, India shipped 161 million smartphones in 2021, up by 7% year-over-year,...
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