Threads Hits 150 Million Users and Plans New Features to Boost Engagement

Highlights

• Threads reaches 150 million monthly active users in Q1 2024.
• Significant daily user drop post-launch, but many return to the platform.
• Plans to connect Threads to the “Fediverse” with ActivityPub protocol.
• Threads to introduce an API for third-party developers by June.

Threads, has surged to an impressive 150 million monthly active users, according to the company’s first quarter 2024 earnings report announced by CEO and founder Mark Zuckerberg.

Of interest is the rollercoaster ride for Threads, where active daily users fell by an astonishing 82% from launch day after about a month.

Most of these users seem to be returning to the platform.

Challenging Decentralized

TechCrunch has reported the new platform will rival decentralized social media outfits such as Mastodon, since this new platform will allow U.S. users over 18 to link their accounts to the “Fediverse” using the ActivityPub protocol.

Threads users’ posts will thus be visible beyond the app’s network over many servers, similar to how X is doing it right now.

Integration into the Meta Ecosystem

While AI chatbots are used across Meta’s Facebook, Messenger, WhatsApp, and Instagram, Threads is not included because there is no actual direct messaging.

However, Meta plans to release a Threads API to third-party developers by June, enabling them to create their own custom apps and experiences that will work with the Threads network.

Continuous innovation and growth

In a statement shared by Adam Mosseri, Head of Instagram and Threads, on Wednesday, he said the feature to archive posts on the application is being experimented with “with a small number of people.”

This should be another feature helping toward the purpose of overall user experience enhancement and increased engagement within the Threads community.

Although Threads is different from its closest rival X (formerly known as Twitter) in that it is ad-free and does not make any money as of yet, it has already overtaken that competitor in a few major markets.

Reports say, according to analytic firm Apptopia, that the Threads app now counts more daily active users in the US than X.

FAQs

What milestone did Threads achieve in the first quarter of 2024?

Threads reached 150 million monthly active users, as announced by CEO Mark Zuckerberg in the company’s first quarter earnings report for 2024.

This milestone underscores its rapid growth despite initial user drop-offs.

How is Threads planning to compete with decentralized social networks?

Threads is set to rival decentralized platforms like Mastodon by allowing U.S. users over 18 to link their accounts to the “Fediverse” via the ActivityPub protocol, making their posts accessible beyond the app across various servers.

What new developments are expected for Threads by June?

Meta plans to release a Threads API to third-party developers by June, which will enable the creation of custom apps and experiences that integrate with Threads, potentially boosting the platform’s versatility and user engagement.

How does Threads’ user engagement compare to its competitors?

Despite a significant drop in daily users shortly after launch, many have returned, and Threads has started to outperform its closest rival, X (formerly known as Twitter), in daily active users in major markets like the US.

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