Telegram is stepping up its game to challenge Meta’s WhatsApp and Messenger, focusing on enhancing the experience for business users.
With the recent launch of Telegram Business, the platform is introducing a slew of features that not only make it business-friendly but also pave the way for ad-revenue sharing.
Here’s a dive into what Telegram Business has to offer and how it’s set to revolutionize communication between businesses and their customers.
Businesses can now tailor their start pages, deciding exactly what text and stickers appear in empty chats before a conversation begins.
This personal touch allows businesses to introduce their products, services, or even brand ethos right from the get-go.
A practical addition is the ability for businesses to display their operation hours and location directly on Telegram.
This ensures customers know when the business is available and how to find them, all within the app.
Quick replies have been introduced to streamline communication, allowing businesses to pre-define messages for common inquiries.
This feature supports text formatting, links, stickers, media, and files, ensuring comprehensive and efficient customer interaction.
Automation plays a big part in Telegram Business.
Businesses can set greeting messages for new contacts and away messages for times when they are not available, ensuring customers are always acknowledged.
Organizing chats is easier with colored labels and custom chat folders, helping businesses categorize conversations based on status, priority, or any other criteria.
Businesses can create direct chat links, making it simpler for customers to initiate conversations.
These links can be used anywhere, from websites to QR codes in physical locations, offering versatility in how businesses connect with their audience.
Telegram Business is not just about adding new features; it’s about creating an ecosystem where businesses can thrive and interact with their customers more effectively.
The introduction of ad-revenue sharing further incentivizes businesses to engage with their audience on Telegram, offering a new revenue stream and encouraging more dynamic and interactive ad content.
Telegram Business introduces features like customizable start pages and quick replies, allowing businesses to tailor their communication and manage customer interactions more effectively. It simplifies the process of providing information and responding to common queries.
Yes, with Telegram Business, companies can now show their operation hours and location on a map directly within the app. This ensures customers have immediate access to essential information, improving transparency and convenience.
Automation is a key component of Telegram Business, with the ability to set greeting messages for new contacts and away messages when unavailable. This ensures customers receive timely responses, enhancing the overall service experience.
Businesses can use colored labels and custom chat folders to categorize conversations in Telegram Business. This feature aids in quickly identifying chats based on status, priority, or other criteria, making chat management more efficient.
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