Telegram Launches with New Business Features for Enhanced Customer Interaction

Highlights

• Telegram Business allows for customized start pages and business hours display.
• Quick replies and automation with greeting and away messages streamline communication.
• Businesses can organize chats with tags and custom folders for better management.
• Direct chat links facilitate easy customer engagement and tracking.

Telegram is stepping up its game to challenge Meta’s WhatsApp and Messenger, focusing on enhancing the experience for business users.

With the recent launch of Telegram Business, the platform is introducing a slew of features that not only make it business-friendly but also pave the way for ad-revenue sharing.

Here’s a dive into what Telegram Business has to offer and how it’s set to revolutionize communication between businesses and their customers.

Customisable Start Pages

Businesses can now tailor their start pages, deciding exactly what text and stickers appear in empty chats before a conversation begins.

This personal touch allows businesses to introduce their products, services, or even brand ethos right from the get-go.

Operation Hours and Location

A practical addition is the ability for businesses to display their operation hours and location directly on Telegram.

This ensures customers know when the business is available and how to find them, all within the app.

Preset Quick Replies

Quick replies have been introduced to streamline communication, allowing businesses to pre-define messages for common inquiries.

This feature supports text formatting, links, stickers, media, and files, ensuring comprehensive and efficient customer interaction.

Greeting and Away Messages

Automation plays a big part in Telegram Business.

Businesses can set greeting messages for new contacts and away messages for times when they are not available, ensuring customers are always acknowledged.

Chat Tags and Custom Folders

Organizing chats is easier with colored labels and custom chat folders, helping businesses categorize conversations based on status, priority, or any other criteria.

Links to Chat

Businesses can create direct chat links, making it simpler for customers to initiate conversations.

These links can be used anywhere, from websites to QR codes in physical locations, offering versatility in how businesses connect with their audience.

What This Means for Businesses

Telegram Business is not just about adding new features; it’s about creating an ecosystem where businesses can thrive and interact with their customers more effectively.

The introduction of ad-revenue sharing further incentivizes businesses to engage with their audience on Telegram, offering a new revenue stream and encouraging more dynamic and interactive ad content.

FAQs

How does Telegram Business enhance communication for businesses?

Telegram Business introduces features like customizable start pages and quick replies, allowing businesses to tailor their communication and manage customer interactions more effectively. It simplifies the process of providing information and responding to common queries.

Can businesses display their operation hours and location on Telegram?

Yes, with Telegram Business, companies can now show their operation hours and location on a map directly within the app. This ensures customers have immediate access to essential information, improving transparency and convenience.

What role do automation features play in Telegram Business?

Automation is a key component of Telegram Business, with the ability to set greeting messages for new contacts and away messages when unavailable. This ensures customers receive timely responses, enhancing the overall service experience.

How can businesses organize their customer chats on Telegram?

Businesses can use colored labels and custom chat folders to categorize conversations in Telegram Business. This feature aids in quickly identifying chats based on status, priority, or other criteria, making chat management more efficient.

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