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TCL all set to launch P-series line-up – India’s first Android 11 TV

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Television major TCL is all set to launch its P-series 4K HDR TV in India which comes with Android 11. The TV is already revealed at the recently-held Consumer Electronics Show (CES) 2021.

Sporting a metallic trim design, the latest addition to the brand’s existing arsenal features Dolby Vision and Dolby Atmos technologies for immersive viewing and optimized audio output, respectively. The Dolby Vision offers ultra-vivid picture quality with perfectly-balanced brightness, contrast, color, and detail by merging high dynamic range (HDR) with wide color gamut capabilities.

The Dolby Atmos, on the other hand, releases a sound that revolves around the user, hence ensuring unmatched realism with incredible clarity that one has never heard before. In terms of sound, DTS decoding technology is another built-in feature that produces sounds akin to the quality of live-studio recordings.

The device is also backed by MEMC motion picture processing capabilities, which ensures stable, crisper, and better imagery performance, especially when it comes to watching fast-moving, action-packed content. On top of that, it also comes equipped with hands-free voice control 2.0. This technology enables users to do so many activities – be it switching channels, setting reminders, or exploring streaming services – all via simple voice commands.

Mike Chen, General Manager, TCL India, said, “We are very excited to launch our latest offering, which was also one of the line-ups that we showcased at the recently-held CES. The TV not only offers great looks but is also packed with cutting-edge technologies that will make entertainment more seamless for users. Since our inception, we have been successfully launching new products that perfectly meet the needs and tastes of Indian consumers. We expect a positive response from our latest addition to the portfolio and promise to roll out more new products in the coming months, which will be designed with innovation at the forefront.”

ZinQ launches ZQ-1133 wired keyboard for Rs 799

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Lifestyle and accessories startup ZinQ Technologies today announced the launch of a new slim keyboard – ZQ-1133 in India. Priced at Rs 799, it’s an Amazon exclusive keyboard, which brings the right fit to the desktops.

The all-new keyboard is designed to be ergonomic – safe and comfortable to use for a long period of time. The black keyboard supports easy plug-and-play connectivity via the built-in USB interface that connects to PC and laptop.

This keyboard has a full range of 104 keys, including hotkeys and navigational control keys. The overall design of the keyboard is suited for a comfortable typing experience, allowing the wrist and fingers to sit with ease.

Arnav Mutneja, Founder, ZinQ Technologies, said, “Our newest product has been designed for advanced users and brings consumers the most comfortable typing experience. ZinQ keyboard is a technologically-advanced and innovative product from the house of IT accessories that encourage the users to be more productive and interact with their digital content at high speed.”

This portable keyboard has a 5-feet wired cable which provides plenty of space for the keyboard to adjust in the place of work. It also comes with a 1-year warranty from the date of purchase as provided by the manufacturer.

Audible joins Alexa’s 3rd Anniversary celebrations, offers bestselling audiobooks

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Amazon India announced the 3rd anniversary of Alexa in India earlier this week. To make the occasion more special for Alexa customers, Audible has joined in the celebrations by offering three of its best-selling audiobooks free of cost.

Audible audiobooks, ‘How to Win Friends & Influence People’ by Dale Carnegie (Narrated by Shernaz Patel), ‘Great Stories for Children’ by Ruskin Bond (Narrated by Adnan Kapadia) and ‘Cracking the Code’ by Ayushmann Khurrana (Narrated by Manish Dongardive) will be available free of cost, exclusively to all Alexa users in India, from 10th Feb to 28th Feb, 2021.

To access these audiobooks on Amazon Echo or any Alexa-powered devices, customers need to simply say, “Alexa, what’s free from Audible?”. In response, Alexa will share the names of three audiobooks. To pick one, customers can say the name of the title, for example, “Read Great Stories for Children.” and unleash the power of storytelling. Customers can also simply say the title of the audiobook to start listening.

Audible has delighted Alexa customers with popular stories worldwide over several years. In India, Alexa customers can access Audible stories through simple commands like ‘Alexa, tell me a story’ and ‘Alexa, open Audible Suno’. Today, Alexa entertains customers with almost 19,000 audio stories per day, across Hindi and English languages. These include stories narrated by Alexa as well as audio-shows read by renowned storytellers and celebrity narrators through the Audible Suno skill. The top six most requested Audible audio-shows by Alexa users are: Suno Mahabharata by Devdutt Pattanaik Bhoot Kaal and Yoddha by Neelesh Misra, Thriller Factory featuring Nawazuddin Siddiqui, Anurag Kashyap and Tabu, Permanent Roommates featuring Sumit Vyas and Nidhi Singh and Kaali Awaazein featuring Amitabh Bachchan.

Shailesh Sawlani, Country Head, Audible India, said, “At Audible, we always look out for newer, easier ways for more people to discover and indulge in their love for stories. This is why we want to share world-class stories with as many members and customers as possible across the country. Alexa and Audible are constantly working to enhance the lives of customers by providing a meaningful, entertaining storytelling experience, integrated seamlessly into their day-to-day lives. Alexa’s 3rd anniversary in India is a great milestone and we are excited to extend more free audiobooks to all Alexa customers in India.”

MoneyTap forays into the ‘Buy Now Pay Later’ Universe

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After the success story of building India’s first app-based credit line, MoneyTap has ventured into providing BNPL solutions to customers across India. The development will enable users to finance their purchases while shopping at flexible rates including lucrative options like 0% EMIs across various online and offline merchants.

Popularly known as ‘Point of Sale’ loans – ‘Buy Now Pay Later’ Credit has become increasingly popular, thanks to a demographic of young, urban, cash-strapped millennials, most of whom don’t have credit cards. Although the concept of instalment loans is not new, millennials who are entering a stage of life where big-ticket purchases are becoming more relevant, many are choosing to use credit options at the checkout counter.

Anuj Kacker, Co-Founder, MoneyTap said, “Our journey with Credit line has amplified our core consumer lending capabilities which we are now able to extend seamlessly in the form of Buy Now Pay Later solutions. The focus is both on customer affordability and becoming a sales driver for our business partner merchants. We look to be equally focussed on merchant-specific EMI distribution solutions which are available on mobile phones. This is a step forward to deliver a great customer experience in our approach of building India’s most diversified digital buy now pay later platform. Over the next 6 months, MoneyTap aims to provide 0% and low-cost EMIs across predominant growing customer needs in sectors across 10000 merchants in consumer goods, education, and healthcare.”

With this move, MoneyTap will join the club of fintech lenders like Affirm, Klarna, AfterPay, Bajaj Finserv. The company is also planning to launch a couple of more new products in the coming months, including an EMI card for convenient usage of credit line backed by special offers, and a 0% EMI Pay Later Card that will allow users to get an interest free period of 30 days. Post 30 days, the pay later card allows the user the option of either pay the full amount or pay partially and convert the rest into EMIs.

The company also has another new product to be released shortly, which will allow users additional access to payments with their ‘UPI-to-EMI’ ‘PostPaid UPI’ feature that can be universally used across offline and online merchants. Post payment, the app will quickly convert the used amount into an easy and affordable repayment EMI option based on the user’s chosen tenure. PostPaid UPI feature will also have 0% EMI Pay Later option for small-ticket – high-frequency transactions which aims at providing superior payment experience to customers.

Chingari announces collaboration with Sai Mehar Media’s Wild Music Records

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Indian short video-sharing app Chingari has announced a strategic collaboration with Sai Mehar Media, an Indian entertainment content production company owned and operated by ex-CEO of PTC Network and Showbox Channel, Rajiee M Shinde.

With this strategic alliance, Chingari will build upon its strong catalogue of Indian regional music for the benefit of its content creators who will now have music released under Sai Mehar Media’s labels—Wild Music Records and Wild Music Haryanvi to choose from. This move is designed to attract increasing engagement from all parts of India on the short-video sharing app.

Following multiple partnerships with media companies such as TM Music, ii Music, music giant T-Series, and international record label Thrace Music, this collaboration marks another step forward in the coming together of two entertainment strongholds—music and social media. The Chingari app has enjoyed an exponential increase in popularity across the Indian market, Chingari allows users to create and upload short video, share original content and compositions, layer their videos with the latest music, and monetize their hard work.

One of the pillars of strength that Chingari lies on is its keen support towards indigenous music and vernacular languages. The app is available in over 20 Indian vernacular and international languages. In line with this, the association with Sai Mehar Media serves to enlarge Chingari’s massive music catalogue with Indian releases in Hindi, Punjabi and Haryanvi.

For Sai Mehar Media, this strategic partnership serves as a platform to showcase their wildly popular songs that are currently being streamed across multiple song- streaming platforms, TV channels, and radio stations. This collaboration brings all the local Punjabi and Haryanvi talent and their upcoming songs released under the two labels run by Sai Mehar Media straight to the Chingari music library. It also opens the door to allow Punjabi and Haryanvi talent to reach wider Indian audiences in the form of the flourishing Chingari family of over 46 million users.

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “By adding Wild Music Records and Wild Music Haryanvi’s releases to our music catalogue, our hope is to ensure that Chingari has songs to meet the needs of every content genre and every language. Chingari users can now choose from the latest Haryanvi and Punjabi songs to make their creations more entertaining and fun.”

Rajiee M Shinde, Ceo Sai Mehar Media said, “Sai Mehar Media is an entertainment House to showcase the best of Hindi, Punjabi, and Haryanvi music under their vertical of Music Labels. We hope to create more artistic opportunities for India’s artists, singers, and content creators, while providing a collection of latest releases for fans across the country to experience on their chosen platform.”

Deepak Salvi, COO, Chingari App, said, “As a home grown brand, we have always strived to have an unparallel content library for regional content. With this step we are moving forward another step in this direction. We are hoping that we will have even more such collaborations in this year and be able to continue to offer value additions to our content creators.”

Tech Mahindra amongst Forbes Top 50 Organizations in Blockchain for 2021

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Tech Mahindra today announced its inclusion in the 2021 Forbes Blockchain 50 companies list, a highly respected global listing of pioneering companies, startups and influencers in the distributed ledgers space.

Tech Mahindra has been recognized for its transformative and innovative platform-based approach in Blockchain implementations for global clients, out of which its implementation enabling 500 million mobile phone customers manage their consent and preferences to avoid spam calls and text messages, was specifically highlighted.

The recognition serves as a strong testimony for Tech Mahindra’s blockchain service capabilities and provides a strong competitive edge over its peers. In 2019, Tech Mahindra introduced a blockchain based solution using Hyperledger, to manage unsolicited commercial calls (or “spam” calls), in compliance with the regulations and guidelines of TRAI (Telecom Regulatory Authority of India).

The project is unique in its scale, and today remains one of the largest live ledger implementations in the world to date. Forbes, in its analysis for Blockchain 50 2021, highlights that this recognition is an illustration of the trend of globalization of blockchain technology and its incipient rise in Asia, in particular.

Rajesh Dhuddu, Practice Leader in Blockchain and Cybersecurity, Tech Mahindra said, “We are delighted to be recognized by Forbes as one of the leading blockchain organizations of the world. Tech Mahindra is leveraging Blockchain to solve tough business problems and create a completely differentiated experience for end users through a combination of best-in-class platforms, product innovation and deep domain expertise. The recognition further serves as a great testimony of our investments in Wave2 technologies under TechMNxt.now charter and the value we have delivered to our global clients by implementing several transformative projects over the years. It is indeed a matter of great pride that we are the only Indian company and only IT and digital services consulting company to feature in the coveted list.”

The listing published in February is compiled by a team of senior editors and journalists across the Forbes platform and in the 2021 edition.

‘Multiple messaging apps’ is a reality in India now: techARC study

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The trend of using multiple apps for chatting and sharing is picking up in India driven by unique feature set offered by emerging platforms like Telegram as well as security levels in Telegram and Signal, revealed techARC, in a user insights research spanning 2,000 active messaging users across the country.

“Though there is a clear first mover advantage for WhatsApp, users are increasingly signing up other platforms like Telegram and Signal for their unique features and better security they offer.  With this, future of messaging apps in India is going to be pluralistic in nature,” said Faisal Kawoosa, Founder & Chief Analyst, techARC.

Among major messaging apps, WhatsApp has more than 53% of its users for over 3 years. In the past 3 years, Telegram gained most of its users, while in the past 1 year, Signal gained more than 47% of its users.

According to the study, users are actively engaging across platforms daily indicating there is no clear-cut primary messaging app. Most of the users across apps use it several times in a day (at least 10 times).

App users in India install the messaging apps through OS-based stores. The pre-installed apps on smartphones are the second most popular source for users to discover messaging apps.

Users have figured out a definite reason to be on different messaging apps, the study said. More than 85% of the respondents had a specific purpose for showing the behaviour of using multiple apps, it added.

Over 32% of the respondents send critical / secret messages over Telegram. More than 45% of the users are apprehensive about WhatsApp privacy basis media reports. However, not all of them are unsure about the security as 81% of the users are still confident regarding the privacy and security offered by WhatsApp, techARC found in the study.

Even if WhatsApp loses its competitive advantage of most of the contacts for anybody using the app, over 70% of the respondents said they will continue to use both – WhatsApp and Telegram.

At least 1 in every 5 respondents prefer Telegram over WhatsApp for varied reasons including finding it secure and respecting the privacy, features like channels, allowance of users in a single group and sharing of large size files.

Over 96% of the respondents switched to Telegram because of its ability to accommodate more users in a single group. The second reason for moving to Telegram was the ability to share large files while the third reason was receiving daily updates.

Telegram has also become an integral part of Digital India initiative. Nearly 44% of the respondents were part of some government channel or group on Telegram. In terms of engagement, it stands at a tie with WhatsApp with users using them equally at 34.4%.

The diversity of India is also being well supported by Telegram’s spread. 49% of the Telegram users are part of a regional group sharing content in native language.

Because of features like several users in same group and sharing of large files, Telegram is also gaining popularity as a medium of education. 78% of the users find educational content on Telegram.

Molekule launches Air Mini, based on PECO Technology that destroys airborne pollutants

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Molekule, a provider in reinventing air purification, today announced the launch of Air Mini purifier in India through authorised resellers on Amazon. With this, Molekule introduces its award-winning patented Photo Electrochemical Oxidation (PECO) air purification technology to Indian consumers.

Molekule as a brand has seen a rapid surge in interest for its products globally. Molekule’s initial offering to the Indian market, the award-winning Air Mini is currently available on Amazon.in at a retail price of INR 37,999. Air Mini is designed for rooms up to up to 23 sq meters – ideal for apartments, bedrooms, and home offices. The purifier has 5 different fan speeds that can be adjusted as required. The energy consumption is between 18-53 watts, and the noise level varies between 36-62dBA, pending fan speed. It also uses a hybrid of Molekule’s Pre-Filter and PECO-Filter in a single filter.

The proprietary PECO Technology is developed by the award-winning Dr. Yogi Goswami, a Non-Resident Indian (NRI). PECO technology is capable of destroying a wide range of airborne pollutants compared to traditional air purifiers. The broad range of pollutants addressed by PECO includes the destruction of bacteria, viruses, mold, chemicals, and particulate matter in the air, among many other contaminants. Molekule air purifiers have PECO-Filers coated in a proprietary catalyst, which, when activated by UV-A light, releases hydroxyl radicals that break the molecular bonds of viruses, bacteria, mold, allergen, odors, pollen, dander, and more.

Dr. Yogi Goswami, Co-Founder, Chief Scientist of Molekule said, “Owing to the growing hazard of Indoor or Household Pollution, this is the right time for Molekule to enter the India market, and one could not ask for a better partner than Amazon for enabling this. Molekule technology works differently and is engineered to solve real problems. We encourage people to test and experience our technology, that not just filters out the air like most air purifiers available in the market, but also destroys harmful pollutants that are present in the air at a molecular level. And with the launch of Air Mini, we make our patented technology available in India for the first time and look forward to building a strong partnership with India – one that goes beyond our products. India is an important market for us, and with our entry, we aim to bring the concept of cleaner air to the people of the country.”

itel wins on brand trust followed by Samsung in the sub Rs 7000 smartphone segment: CMR

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In 2020, the role and significance of smartphone for human connectivity and digital inclusion was underlined.

Indians, across demographics, depended on their smartphone for their leisure (62%), remote work (50%) and remote learning (38%). Brand trust is a key determinant for smartphone loyalty in Aspirational India (Tier II and Tier III cities and beyond). In particular, consumers in the sub Rs 7,000 smartphone segment in India are very aspirational and seek the best-in-class style and specs at competitive price-points.

As per a new CMR Insights on the Go Survey, in the sub INR 7,000 smartphone segment, itel is the clear leader when it comes to brand trust (42%), ahead of Samsung (39%). The trust quotient in itel is driven by factors, such as product quality (42%), affordability (44%), trendy technology (42%), Localized and Innovative Marketing Approach (42%) and after sales service (43%), among others.

The CMR Survey is the first-of-its-kind exhaustive consumer survey covering 2123 smartphone users, cutting across eleven Tier II and Tier III cities of India, including Guwahati, Jabalpur, Ludhiana, Madurai, Nashik and Siliguri, among others.

Satya Mohanty, Head- Industry Consulting Group (ICG), CMR said, “Consumers in Tier-II and Tier-III cities of India seek the latest trendy specs at the right price-points. Smartphone brands that are able to understand the consumer pulse and are able to deliver the latest innovations for value conscious buyers, win big.”

itel has gained significant ground in Aspirational India in sub 7K segment, by virtue of its leadership in the sub-INR 5000 smartphone segment followed by commendable performance in 5 to 7k segments. itel rules the sub- INR 5000 smartphone segment with 26% using currently and 42% users going to consider in their next purchase. In terms of brand advocacy, itel has highest NPS (52%) followed by Samsung (48%) and Xiaomi (45%).

Shipra Sinha, Analyst- Industry Intelligence Group (IIG), CMR said, “In Aspirational India, smartphone accessibility, affordability and availability are three key determinants for consumers. itel’s leadership can be attributed to its strong understanding of Aspirational India, its robust product portfolio, focus on innovative and localized marketing approach backed with reliable after-sales. It is also remarkable to note that itel is poised for further success in the year ahead in higher price tiers, as one of the top three smartphone brands.”

 

Here are the other key highlights:

Most desired Smartphone Specs in Rs 7000 segment:

Top three features desired by consumers while selecting a new smartphone in sub-INR 7000 price segment include Smartphone Camera (76%), Battery life (74%), and Speed (74%).

 

Smartphone Purchase Considerations

In Tier II and Tier III cities, 41% of those surveyed purchased smartphones online, whereas a significant 51% bought the phone at the local store.

In choosing their next smartphone, consumers went by strong recommendations from mobile store manager (48%), reposed their trust on word of mouth, and recommendations from friends and family (42%). For close to 40% of consumers, their smartphone choices were influenced by advertisements on large outdoor billboards or digital advertisements.

 

Smartphone Brandscape (Sub Rs 7000 smartphone segment)

itel is considered most trustworthy (42%) brand, followed by Samsung (39%) and Xiaomi (37%).

itel is considered to have most trendy technology (42%) at affordable price followed by Samsung (38%) and Lava (36%).

In top of the mind recall, Samsung scores highest (27%), followed by Xiaomi (22%) and itel (21%).

Samsung users are the most satisfied (95%), followed by Xiaomi (94%) and itel (93%).

While comparing advocacy, Net Promoter Score (NPS) of Samsung is the highest (52%) followed by itel (49%) and Xiaomi (49%). City wise, Samsung scores highest in Varanasi (56%) and Ludhiana (54%) whereas itel scores highest in Siliguri (53%) and Nashik (51%).

While considering brand that users can relate to, Samsung scores highest (49%) closely followed by itel (47%) and Lava (45%).

In terms of future smartphone brand consideration, Samsung is the most preferred (43%) brand followed by itel (36%) and Xiaomi (36%). City wise, Samsung is the most considered choice for upgrade in cities such as Varanasi (51%), Ludhiana (49%) and Surat (48%) and Guwahati (45%). Similarly, Xiaomi is mostly considered by consumers in Madurai (48%), Kanpur (46%) and Faridabad (45%). itel is mostly considered in Siliguri (46%), Nashik (44%), Jabalpur (44%) and Jodhpur (43%).

HMD announces Nokia 5.4, Nokia 3.4 and Power Earbuds Lite in India

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Finland-based, HMD Global, has today announced the launch of Nokia 5.4, Nokia 3.4, and Nokia Power Earbuds Lite in India.

The Nokia 5.4 is powered by Qualcomm Snapdragon 662 processor, comes with a 48MP quad-camera and 16MP front camera with a ‘Cinema’ function that captures 24fps and allows users to shoot content in 21:9 cinematic format. The Nokia 5.4 has a 6.39-inch HD+ punch-hole display.

The Nokia 3.4 comes with a Qualcomm Snapdragon 460, 6.39-inch HD+ screen, punch-hole display, and a triple rear camera with an ultra-wide lens and AI imaging. The Google Podcast is integrated in it.

The Nokia Power Earbuds Lite comes with a pocket-sized charging case in two colours, Snow and Charcoal. The Power Earbuds Lite features universal Bluetooth compatibility.

The buds claims to give 35 hours of playtime and its IPX7 water resistance rating means it is sweat and water-resistant for up to 1 metre for 30 minutes.

The Nokia 5.4 will be available in Polar Night and Dusk colour options, in RAM/ROM variants of 4GB/64GB and 6GB/64GB at Rs 13,999 and Rs 15,499 respectively. It will be available on Nokia.com/phones and Flipkart starting 17th February.

The Nokia 3.4 will be available in Fjord, Dusk and Charcoal colour options, in a RAM/ROM variant of 4GB/64GB at Rs 11,999. It will be available on Amazon.in and Flipkart starting February 20.

The Nokia Power Earbuds Lite will be available in Snow and Charcoal colour at Rs 3,599. It will be available on Nokia.com/phones and Amazon.in starting 17th February.

Sanmeet Singh Kochhar, Vice President, HMD Global, said, “With this year’s first set of launches, we’re bringing to our fans unique propositions that can help them expand possibilities in their professional and personal lives; all in a value package that is not just accessible, but also lasts; from a brand they trust. I’m thrilled to launch the Nokia 5.4, the Nokia 3.4 and the Nokia Power Earbuds Lite in India.”

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