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Skullcandy unveils new addition to popular product line – Indy ANC

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Skullcandy, the original lifestyle audio brand, is unveiling an exciting new addition to their most popular product family.

Skullcandy’s best-selling product line, Indy True Wireless, is expanding to include Active Noise Canceling technology with Indy ANC. This will be the brand’s first true wireless earbud to feature ANC technology. They also come enabled with Tile™, eliminating the fear of ever losing your device.

Amlan Bhattacharjya, CEO, Brand Eyes, Distributor of Skullcandy in India said, “Skullcandy products are always made with our fans in mind as we look to infuse new technologies in our headphones and earbuds. When it came to Indy ANC we listened — giving our most popular line the upgrades that customers have been wanting. We stand behind building quality products for every experience. Indy ANC do just that!”

Following last year’s release of the widely popular Indy franchise, Skullcandy is debuting their first Active Noise Canceling true wireless earbud, Indy ANC. The earbuds use Skullcandy Active Noise Cancelling technology with customizable Personal Sound via the Skullcandy App for a truly unique listening experience tailored to each user. The enhanced fit of Indy ANC, as well as ambient listening mode, provides more comfort and convenience with the ability to use each bud solo, giving the user full control.

With up to 19 hours of total battery life with ANC on, IPX4 Sweat and Water Resistance, Lag-Free Connection, and a wireless charging case, Indy ANC combines the best features of the previous Indy earbuds to create the pinnacle true wireless experience. Indy ANC will be available for 10999/- in True Black. Pre-Orders available at Skullcandy.in from March 25th onwards.

Enjoy 50% off on Hungama Play’s annual subscription with every Redmi TV purchase

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Users can now enjoy 50% off on the annual subscription of Hungama Play, a leading video on demand platform owned by Hungama Digital Media. Available exclusively for Redmi TV users, Hungama Play’s annual subscription will be priced at Rs 399.

The subscription will give Redmi TV users access to a premium multilingual library of over 5000 Indian and international films, Hungama Originals, TV shows, 7500+ hours of kids’ content and over 150,000 short format videos across various genres. Users will also be able to enjoy the latest Hollywood movies like Zack Snyder’s Justice League and Wonder Woman 1984, both of which are available for rent to Hungama Play’s premium subscribers

Redmi Smart TV X series features a 4K (3840 x 2160) display with Vivid Picture Engine, an in-house image processing algorithm that provides exceptional color accuracy and color vibrancy. Support for HDR 10+, Dolby Vision, ensures true to life picture while Reality Flow brings Motion Estimation, Motion Compensation for an ultra smooth viewing experience.

DTS Virtual: X, Dolby Audio with the 30W speaker setup promises an immersive viewing experience. DTS Virtual: X breathes new life into content and offers features such as bass clarity, surround virtualizer and dialog clarity which can be toggled on and off across any content. It also supports Dolby Atmos via HDMI eARC passthrough to external Atmos soundbars/AV receivers.

PatchWall with Android TV 10 and a powerful quad core processor with 2GB RAM and 16GB storage ensure an intuitive and lag free TV experience on the Redmi Smart TV X series. PatchWall provides access to over 25+ content partners across 16 diverse languages. It provides an exclusive and Intuitive content experience and comes with unique features such as Universal search, Kids Mode, Smart Recommendations, Live Sports, User Centre and much more. It offers support for Google Assistant and Chromecast built-in. ALLM (Auto Low Latency Mode) brings minimal lag (as low as 5ms at 4K 60fps) for uninterrupted gaming experience via consoles.

Redmi Smart TV X series comes with a multitude of connectivity options, with 3 x HDMI 2.1, 1 x e-ARC, 2 x USB, 1 x optical, 1 x 3.5mm, Bluetooth 5.0, dual band WiFi, 1 x Ethernet and AV input.

Consumers can purchase Redmi TV on 26th March at 12 noon across Mi.com, Amazon.in, Mi Home and Mi Studio stores. The offer will be valid on TVs bought between 26th March and 12th April.

Organization De Scalene Foundation launches SHYCOZONE mobile application

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Centre for Advanced Research and Development (CARD) and Organisation De Scalene Foundation in association with the Miterr group launched the SHYCOZONE a  mobile application to locate SHYCOCAN devices that is a  protection device against viral particles of corona family.

Present on this occasion were Rajah Vijay Kumar, Chairman of Organisation De Scalene Foundation and Nishchay Miterr, Executive Director of Miterr Group (one of the licensed manufacturers of Scalene Cybernetics Limited)

The SHYCOZONE app is India’s first mobile application that shows the protected zones where SHYCOCAN devices are installed within a 100 kms radius. The users can select the category for e.g restaurant, gym, theatre, schools & college, hospital, mall, hotel, etc and the application will showcase the safe SHYCOZONES in that specific area.

The launch of SHYCOZONE embarks a step towards the Make in India initiative and the commitment, as the device is designed and created at the Organisation De Scalene Foundation based in Bengaluru. SHYCOCAN is the brainchild of Dr Rajah Vijay Kumar, developed in 2018, much before the pandemic.

Rajah Vijay Kumar, Chairman of Organisation De Scalene said, “The coronavirus cases are soaring with each passing day and the only way ahead is to control the spread of virus. SHYCOCAN is the first ever virus attenuation device made in India for the planet. It’s a step towards an initiative to ensure that the device reaches each and every part of the world.”

SHYCOCAN attenuates up to 99.994% of viruses in enclosed spaces, giving a real time protection against infection (SHYCOCAN is scientifically evidenced to attenuate / neutralize 99.994% of viral particles on surfaces (MS2 Phage) and 100% in air (Avian Corona Virus)).

The Photon Mediated Electron Emission ejected from SHYCOCAN actively seek the positive sense of the virus and bond with the spike protein of the virus. SHYCOCAN device can be set up in offices, restaurants, hotels, malls, hospitals, classrooms, airports, gyms, factories and residences. It also provides sustained and long-term protection against the spread of similar virus infecting mechanism like Influenza, Avian flu, H1N1, Severe acute respiratory syndrome and more.

Nishchay Miterr, Executive Director of Miterr Group said, “Scalene SHYCOCAN is a safe, effective and an eco-friendly device which may eventually result in lowering the transmission of the coronavirus particles in a long run. We have already started the device installation at few restaurants and hospitals in Bengaluru, Mumbai and Chennai. Our current capabilities are to be able to manufacture up to 1,50,000 devices per month, which can further be enhanced in a very short time frame to 2,50,000 devices per month, we will supply quality devices to other partners in the SHYCOCAN family.”

With the launch of SHYCOZONE Mobile Application, we want to convey the message that it is the first ever safe zone mobile app made in India for the protection against coronavirus, where SHYCOCAN is installed and used. The app will be available all over the world starting from India, US and Europe.

SHYCOCAN is now available in about 59 Countries world over. SHYCOCAN, SCALENE SHYCOCAN, CORONAGUARD Powered by SHYCOCAN, SHREIS SCALENE SHYCOCAN etc., are all based on the Scalene Hypercharged Corona Canon Technology using PMEE.

82% of laptop problems are hardware-related, finds study

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The forced work-from-home and e-learning phenomena induced by the COVID-19 pandemic has led to an uptake in the use of laptops and also the troubles related to it. The top laptop problems that engulfed India were revealed in a new white paper released by Onsitego, a leading brand in after-sales services of devices and appliances.

According to the white paper, more than 82% of laptop distresses are hardware-related compared to just 18% of software related. The white paper was prepared after studying over 8,000 laptop cases nationally.

Within hardware, while display and keyboard related problems were expected to be the topmost, surprisingly Wi-Fi connectivity emerged as the highest that stood at 27% of all laptop service requests. 18% accounted for keyboard and the trackpad related issues followed by display at 15% and battery and charging related glitches at 8%.

All other hindrances, such as audio, Bluetooth, exhaust fans, hard disk, overheating, physical damage, power button and webcam accounted for around just 2% of laptops serviced. In a few cases, where the root cause of the issue can’t be identified, those are mostly related to a faulty motherboard.

In the software category, the primary concerns are around resource-hungry applications that accounted almost half (50%) of all laptop service requests. This is followed by whopping 41% reporting their laptop getting hung in the middle of their usage due to inefficient background apps, malware or viruses and lastly the issues faced due to Windows updates stood at a minimal 4%.

Kunal Mahipal, CEO, Onsitego, explained, “The demand for laptops has gone up exponentially with the pandemic. Now in addition to smartphones, laptops too have penetrated deep into Indian households. The over-usage of laptops and not being aware of how to correctly maintain them has led to a spike in the number of laptop problems reported by consumers. This white paper gives us interesting insights into some of the most common laptop problems that consumers face today.”

The white paper further reveals another interesting insight that the more expensive the laptop, the higher its repair costs. For example, getting a Rs 40,000 laptop repaired or serviced can cost anywhere between 15% to 45% of the laptop’s price, depending on the issue. But getting a laptop priced above Rs 50,000 can cost anywhere between 40% and 90% of the laptop’s price. For another example, getting an Apple’s MacBook and Microsoft’s Surface laptops repaired cost an average of Rs 20,000 or higher. On the other hand, laptops from brands like Asus, Dell, HP and Lenovo cost an average of less than Rs 10,000 for repairs.

The report also finds that typically, customers spending more than Rs 50,000 tend to opt for laptops from Apple, and if opting for laptops below Rs 50,000, they prefer laptops sold by Acer, Asus, Dell, HP and Lenovo.

Korean brand AsomeIT launches Wi-Fi-enabled code-learning remote-controlled toy car

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Korean brand AsomeIT debuts in India with AsomeCar, an educational Wi-Fi-enabled, remote-controlled code-learning toy car for kids. It helps kids discover coding while they have all the fun playing around with an IoT robot car that’s designed for learning code through physical computing. AsomeCar is an intuitive self-driving car where kids need to assemble it, understand it, evaluate it and learn coding in the process, to control it. Key features include Wi-Fi, ultrasonic sensors, colour sensors and 360-degree wheels.

Commenting on the new debut with AsomeIT, Ajesh George, MD, TekkiTake, said, “In today’s era of technology, it has become highly essential for interested kids to start coding, and AsomeIT products helps to do that in a more informative, intuitive and fun-filled way.”

Using a 360-degree motor for each of its four wheels and its in-built colour sensors, the car is capable of rotating on the spot, tracing lines and autonomous navigation. Kids can learn to control it wirelessly through Wi-Fi using a smartphone app and also program its motions along the way.

Additionally, the car’s sensors can be trained to teach it to escape from a maze, or simply code-in a whole new navigation method. AsomeIT provides a dedicated educational platform, AsomeCode, where even inexperienced computer users can learn coding by simply clicking away. Coding can now be super-fun for everyone above 4+.

AsomeCar comes as a kit, and one needs to initially assemble the car with their own hands. This process not only educates your kids in assembling but also stimulates their brain during the process. Based on four AAA cells, this 330-gram Wi-Fi-enabled robot car can be controlled using a smartphone app, and programmed using a basic computer.

With its ultrasonic sensors and 360-degree servo motors on all four wheels, AsomeCar can determine distance and rotate on the spot. Using the AsomeIT coding software, you can also use your imagination to upgrade it with new motions and functions. Activate your newly-created motions using your smartphone and have fun creating your very own self-driving car with your own hands.

The software coding does not end with just creating motions. Once it’s mastered, kids can create their self-driving, maze-escaping, line tracing robotic autonomous car within minutes. Coding is very simple – your kids can learn with just clicking away on the program. AsomeIT is based on the most popular programming language – Python. By engaging in fun activities with robots and electronic devices, AsomeIT has combined the importance of learning Python.

AsomeIT has partnered with TekkiTake as the official retailer/distributor in India for AsomeCar. It will be available for an introductory price of Rs 14,999 on Amazon and Tekkitake.com, including a 1-year standard industrial warranty period.

First edition of Airtel India Esports Tour to conclude with award ceremony

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Team My Mobile
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Esports company Nodwin Gaming has announced the Airtel India Esports Tour Awards that will be broadcast live on Airtel Xstream and Nodwin Gaming Facebook and YouTube channels from 7 pm onwards today. The virtual awards ceremony will conclude the first edition of the Airtel India Esports Tour.

The ceremony will felicitate the top esports athletes who’ve won championships in multiple titles such as Clash of Clans, CS:GO, FIFA21, Tekken 7, Street Fighter V, Super Smash Bros, Call of Duty Mobile and Free Fire(Northeast region only) in tournaments under the Airtel India Esports Tour banner held throughout the year.

Nodwin Gaming has organised four tournaments under Airtel India Esports Tour in 2020 — ESL India Premiership: India’s longest-running esports tournament, KO Fight Night: India’s biggest fighting games tournament, CODM India Challenge and Northeast Esports Summit: the biggest esports tournament exclusively for Northeast India.

“The award show is a deserving closure to the first edition of the Airtel India Esports Tour. Airtel and Nodwin Gaming’s combined effort to fabricate a national leaderboard of gamers paid off well. The awards will standardize the performance of every athlete and on the other hand the leaderboard will set a benchmark in the Indian competitive ecosystem. We’re putting up a spectacle never seen before in the country,” said Akshat Rathee, Co-Founder and MD, Nodwin Gaming.

“We are absolutely thrilled to be a part of this exciting esports tour that brought together the best gamers from India and are confident that it will further accelerate the development of esports ecosystem in India. As an enabler of digital experiences, we look forward to deepening our presence in this space,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.

The winners of all the leaderboard rating awards as per the Airtel India Esports Tour leaderboard will be felicitated across 9 categories. The one of its kind award show is aimed at bringing the gaming masterminds to the limelight on a national platform.

Oppo F19 Pro series registers sale of over Rs 230 Cr in first 3 days

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Witnessing an overwhelming response, Oppo India today announced that it has clocked sales worth over Rs 230 crores in only three days of the F19 Pro series availability in the market.

Damyant Khanoria, Chief Marketing Officer, Oppo India, said, “We started the year with a bang with the successful launch of Oppo Reno5 Pro. The success of the F19 Pro series has propelled us to newer heights. Its spectacular performance in the first three days mirrors the popularity F-series has gained over the years. 2021 is proving to be a watershed year for us. Backed by the confidence, trust and love of our consumers, we will continue to set a searing pace in the months and years to come. Momentum is everything!”

With cutting-edge technologies from unique features like the AI Highlight Portrait Video, Smart 5G, dual-video mode, superior battery, immersive gaming experience, and a lot more, the F19 Pro series is doing wonders among the young trendsetters, Oppo said in a statement. Both the devices of the series – F19 Pro+ 5G and F19 Pro are witnessing amazing performance across online and offline channels, it added.

Not just the device but also with its digital ad film ‘#FlauntYourNight’ received huge appreciation from the users. The whopping success of the film with over one million views on YouTube shows the popularity this device has gained among the F-series fan club. Oppo India has first time joined hands with actor Varun Dhawan as a product ambassador for Oppo F19 Pro series.

Sameer Katole appointed as Crossloop CEO

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Tech lifestyle brand Crossloop has appointed Sameer Katole as the CEO to lead the operations across India and Europe. Sameer will be responsible for bolstering Crossloop’s operations and leveraging his expertise to drive stronger countrywide growth. He has an extensive experience in the consumer durable market.

A veteran with almost 14 years of experience in the consumer durable and retail industry, Sameer has a distinguished track record of sales and market accomplishments. He will be focusing on product, sales, marketing, corporate development and the overall growth of the brand. Sameer will bring in his experience and expertise of managing dynamic clients’ expectations, cross-functional team leadership, boosting sales and business potential, technology innovation, and large scale strategy to fuel Crossloop’s’ journey in India as well as other potential markets.

Backed by Sanjay Hira, Chairman, Hira Group – Texet Technologies, a UK-based consumer electronics-focused MNC in existence since 1959, Crossloop was launched with a vision to enhance the customer experience within the consumer electronics industry. The startup had received an investment of 7 million USD by Hira Group in 2019.

Sameer Katole said, “I am delighted to embark on this new journey at Crossloop as the CEO. The role brings immense honor and responsibility. I am glad to work with Sanjay and the team to help drive forward the next stage of growth. I am looking forward to contributing to company’s growth in India and international markets as well as its long-term vision of bringing innovations that never stops at Crossloop.”

Western Digital reiterates importance of data backup this World Backup Day

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Team My Mobile
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Data storage solutions provider Western Digital has announced the launch of #BackUpAndStaySafe to commemorate World Backup Day on March 31. The campaign is aimed at building awareness around the benefits and the importance of backing up digital content.

In the age of digitization and rapid technological evolution, the company wants to help empower consumers and reiterate the value of data safe-keeping and emphasize the importance of making data backups a regular habit.

This video-led digital campaign focuses on PC users who create and consumes content, for their work, study, or entertainment needs, as a part of their daily lives. The brand has released three real-life situation videos around data loss, that highlight how accidentally deleting files or a virus attack on a PC can spell disaster for the valuable data saved in it, and without backup, these files can be compromised for good.

Western Digital released numerous real lifestyle situations and backup word puns through social media creatives and videos as a teaser to this campaign. With a focus to grab audience attention, the creatives have been designed using unique catchphrases. All these curated content have been singularly focused on helping people relate to the benefits of backing up data.

Jaganathan Chelliah, Director- Marketing, India, Western Digital, said, “As a global leader in data storage technology, we have the onus of inculcating this critical digital habit amongst Indian consumers. And what better than using World Backup Day as an occasion to share this message with the consumers. Last year, we launched the ‘Back Up Nahi Toh Packup’ campaign, the whooping success of which inspired us to launch #BackUpAndStaySafe this year, in order to help the consumer understand the importance of backing up their data. As every piece of data is a priceless asset we possess, it is imperative that saving these becomes a natural habit for us.”

As a part of this campaign, Western Digital also unveiled a micro-site populated with informative posts, interesting facts about data backup, quirky creatives, myth busters, and interactive quizzes to make the experience more engaging for the visitors. Every visitor on the micro-site is also encouraged to take a pledge to backup their data.

Western Digital offers a range of data storage solutions such as the WD My Passport HDD portable drives, especially for data backup. The stylish design fits in the palm of a hand and offers a massive storage capacity of up to 5TB. Perfectly paired with WD Backup software and password protection, the My Passport drive helps keep your digital life’s contents safe and offers automatic backup.

Rishit Jhunjhunwala appointed as Truecaller India MD

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Telephone search engine and caller ID service Truecaller today announced the appointment of Rishit Jhunjhunwala as the Managing Director for its India operations.

Currently based in Stockholm Sweden, the company’s headquarters, Rishit will be moving back to Bengaluru and will be responsible for spearheading business strategies to expand the company’s footprint and accelerate revenue growth in India.

He would be also continuing his previous role as Chief Product Officer and would be overseeing the operations based in Delhi, Mumbai and Bengaluru.

Alan Mamedi, CEO and Co-Founder, Truecaller, said, “We wanted a leader like Rishit who can connect deeply with customers, employees and partners alike with his 6 years of extensive experience within the company. This is important as India is closest to the heart of the company with over 60% of our users from India. This is a natural fit for Rishit who will lead the India business to greater heights with his exemplary leadership and ability to bring in innovation.”

Rishit joined Truecaller in 2015 as VP of Product and has led the evolution of the product since then, becoming Chief Product Officer in 2020. Rishit brings in a wealth of experience, not just during his time at Truecaller, but also from his previous stint as an entrepreneur.

“My journey with Truecaller has been exciting from day one, I have seen the company grow to be the third most used app in India. I am looking forward to my next venture with Truecaller in India. I firmly believe that Truecaller will continue to transform the way the world communicates and bring great value to people around the world,” said Rishit Jhunjhunwala.

The company recently announced 200 million active users in India and over 270 million active users globally. The Indian market accounts for over 60% of Truecaller’s user base and is continuing to increase as a pivotal sector in their expansion.

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