Home Blog Page 1309

Easyfone Shield Review: Rugged design with SOS button makes it worthy for golden agers

0

Seniorworld, which is known for making feature phones dedicated to senior citizens, has come up with another offering, called Easyfone Shield, for the golden agers. The phone comes with a discounted price of Rs 5,499 on Flipkart, and sports a dedicated SOS button, which is of a great help in times of emergency. Owing to its rugged design, the phone offers a perfect grip in your palm and is also said to be ideal for adventure lovers, hikers, outdoor sports enthusiasts, cyclists and more. Let’s get into the detail of this phone to understand its utility in the age of smartphones, with this review.

Design

The Easyfone Shield comes in a combination of black and orange colours, and wears a plastic and rubber build, giving it a sturdy look. You get rubber coatings on the sides, which make this phone survive shocks even when it falls from a certain height.

The handset features a 2.8-inch IPS display on the front, with a functional keyboard and shortcuts. What makes Easyfone Shield stand out from other feature phones in the market is that the battery is replaceable and below it you get two SIM card slots and another slot for microSD card on the rear panel, which is hard enough to be broken easily.

On the top, the phone houses a powerful flashlight and a 3.5mm headphone jack, whereas at the bottom, you get a USB charging port. While the left of the device is plain, there is a dedicated SoS button on the right, which is especially meant for elderly people in the case of emergency.

Interestingly, the battery compartment, charging dock and headphone jack among other aspects are coated and sealed to give it a solid protection. The phone, thankfully, carries IP68 certification that makes it waterproof, dustproof and shockproof.

The handset, overall, has got an outstanding design and is indeed a head-turner, thanks to its rugged and robust look. It’s an apt device for senior citizens, adventurists, hikers, outdoor sports enthusiasts and cyclists who use it under extreme weather conditions.

Also Read: iQOO Z5 Review: Good at everything and superb in gaming

Features

The Easyfone Shield from the house of Seniorworld boasts a “whitelist feature” with which you can let only select contacts send messages and make calls to you with the maximum number of contacts being 20. When this feature is activated, one can limit the digital footprint at any specific time. The feature allows you to call or message to any contact, whereas you will be able to receive messages and calls only from the preset numbers.

Besides, the phone offers a dedicated SOS button that lets senior citizens get help in times of an emergency. Needless to say, this feature is also worth use to those who love going out on trekking, biking, hiking and other adventurists.

The handset comes with a 2MP basic camera, which will definitely not satisfy you with its pixelated photos. It looks awkward in the age of smartphones where camera happens to be amongst the priorities for any consumer. Considering its price, the company should have worked more in this department to make it an attractive option for feature phone buyers.

Performance

The handset works well and delivered an amazing performance as a standard feature phone during its review. The dedicated SOS button and whitelist feature are really awe inspiring. One-click on the SOS button sends alerts to all the contacts which are registered on your SOS list. It can be used in extreme environments especially for the ones who live alone such as elderly people. On the flip side, the device doesn’t offer WhatsApp and other applications that are becoming a part of feature phones nowadays. It’s something the company must take into account before coming up with its next offering for senior citizens.

Battery

The Easyfone Shield is powered by a replaceable a 2,500mAh battery, which lasted for nearly a week on a single charge. The device stood tall to its claim, as we used it for calling purposes and also used its torch during the review. Interestingly, the handset also comes with reverse charging and can be used to power up smaller devices such as earphones and smartwatches. It’s definitely a very useful feature, especially when wearables are becoming an integral part of our life.

Also Read: Vivo X70 Pro Review: The camera king that’s worth recommending

Conclusion

The Easyfone Shield has got an impressive design with a rugged surface which is definitely meant for senior citizens and adventure lovers. The IP68 certification makes it waterproof, dustproof and shockproof. The powerful torch on the top is of a great use in a country like India. The whitelist feature in it makes this phone even more interesting as it lets you to limit all the unnecessary phone calls and text messages to reach you. Only a selected people will be able to call you, if you do not want any sort of disturbance especially when you are on a vacation with your family. It’s a good device to gift your elderly parents and can be carried anywhere, but it’s a bit overpriced. The absence of an app like WhatsApp or a browser makes it even more simple for a senior citizen to use a phone.

BGMI YouTuber ‘Dynamo Gaming’ amass 10 million subscribers on his official YouTube channel

0

The Mumbai-based content creator and YouTube sensation Aaditya Sawant, better known as Dynamo Gaming is among the few Indian gamers to achieve the milestone mark of 10 million subscribers on his YouTube channel-Dynamo Gaming.

Dynamo is one of the most popular PUBG gamers from India and before shifting his career into content creation he has internationally represented India as a professional esports player as well. A big admirer of Dynamo – The Magician, Adii “Dynamo” Sawant kept choosing his virtual name as well as the channel’s identity influenced by him.

Aaditya Sawant aka Dynamo Gaming said, “I started my YouTube channel out of my love for gaming. From a gamer to a YouTuber with 10 million subscribers it has been an incredible journey with a lot of ups and downs. Today if I am able to achieve this milestone it is not just me alone but a big shout out to my family along with my beloved Hydra members who have been my pillar of support always. And a special mention for my subscriber family who took faith in me and believed in me and has been part of my journey since the beginning. A big thank you to all of you once again.”

One of the most loved influencers in the gaming industry with more than 2.2 million followers on Instagram; he was also one of the leading faces in the official Battlegrounds Mobile India teaser launch early this year. Aiming to deliver entertaining content and gameplay techniques, his YouTube channel boasts of incredible eyeballs and more than 1 billion video views.

Also Read | Krafton announces special content and collaborations for PUBG: New State in India

Aaditya has collaborated with several endemic brands like HP India, AMD India, Asus as well as innumerable non-endemic brands to promote them as part of their brand campaigns. Dynamo is managed by Trinity Gaming, India’s only gaming and content creator management agency. They have handheld him right from the beginning and provided him with graphic assistance, media mileage, educated the best practice about social media presence, outreach and engagement and most importantly build his portfolio so that he could benefit from brand activities and ad campaigns.

Commenting on the great feat of Dynamo, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, who have been managing Dynamo from the beginning said, “We are feeling overwhelmed and proud to see our creator achieving great heights in the community. Dynamo was the first gaming creator we onboarded when we started our journey in the gaming industry. We are currently managing more than 250 creators under Trinity Gaming and Dynamo has been one of our first and most loved creators. Dynamo has not only made his family and fans proud but also our Trinity Gaming family. We wish him more success and many more milestones in the coming time.”

Before, being recognised as a PUBG player, he has also played games like Dota2, BF1, BF3, BF4, Apex and GTA V.

Also Read: Paytm Money launches Portfolio Management Services marketplace for HNI investors

Paytm Money launches Portfolio Management Services marketplace for HNI investors

0

Paytm Money has launched PMS Marketplace for HNI Investors. The marketplace has been launched in partnership with PMS Bazaar, an innovative Portfolio Management Services (PMS) advisory startup. The platform offers a highly transparent and comprehensive analysis of all PMS schemes, making it a trustworthy platform for HNI investors.

Portfolio Management Services (PMS) is an investment service offered to HNIs with SEBI mandating a minimum investment of INR 50 Lakhs. As the investment amount is large, investors prefer to assess their options in detail before making the final decision. There are many PMS schemes offered by different management companies and it is time-consuming for investors to evaluate each scheme. Moreover, not all performance details are publicly available making comparison difficult.

PMS Marketplace offers key parameters for each scheme such as total assets, inception date, benchmark, and fund manager details. The funds listing section shows the performance of schemes over multiple time horizons and against benchmarks. As a result, investors can objectively compare the schemes, making their investment journey simple and transparent. Investors can schedule a call with advisors to understand the investment process and risks. Thus the marketplace leverages technology to offer a 360-degree view of all schemes on a single platform while also giving a personalized understanding of individual schemes.

Also Read | Paytm Money launches Margin Pledge feature, allowing users access new trading opportunities

Focuses on HNI investors with innovative offerings, Paytm Money had earlier introduced a feature for users to apply in IPOs as an HNI investor. PMS Marketplace is yet another step in catering to the needs of HNI investors. These investors are typically more active in financial markets and their investment size is significant. So, the introduction of PMS Marketplace will help further monetize existing HNI users of Direct Mutual funds, FNO and equity and attract more HNI investors, consequently increasing the revenues of Paytm Money.

Varun Sridhar, CEO, Paytm Money said, “At Paytm Money we have leveraged technology to make investing & trading efficient and transparent. Extending the same to HNI investors, we have partnered PMS Bazaar to launch PMS Marketplace, offering a one-stop shop. The availability of data, tech-led product, direct access to PMS experts leading to greater trust will get us closer to making Paytm Money, India’s most preferred wealth management platform.”

R Pallavarajan, Founder & Director, PMS Bazaar said, “This one-of-a-kind strategic tie-up will leapfrog the penetration of PMS investments in India. Paytm Money’s reach combined with PMS Bazaar’s distribution muscle will herald a new dawn in the PMS space. Apart from distribution, PMS Bazaar’s award-winning content will help nurture investors and deliver new actionable insights, thus boosting industry growth.”

PMS Marketplace will be available to select users followed by complete rollout.

Also Read: Tech NewsWrap: Samsung Galaxy A13 5G launched… and more

Tech NewsWrap: Samsung Galaxy A13 5G launched… and more

0

Samsung Galaxy A13 5G launched

Samsung launched the Galaxy A13 5G in the US. It features a 6.5-inch LCD with an HD+ resolution of 720 x 1600 pixels. The newly launched smartphone packs 4GB RAM and 64GB storage. Powered by MediaTek Dimensity 700 octa-core processor, the device runs on Samsung One UI. It is priced at $249.99 (roughly Rs 18,000) and will be available online from AT&T on December 3.

Qualcomm Snapdragon 8cx Gen 3 chipset launched

After launching the Snapdragon 8 Gen 1, the tech major has now introduced the world’s first 5nm chip designed for PCs. Named Snapdragon 8cx Gen 3, the chipset promises extreme performance and efficiency on laptops. It is designed for premium, ultra-slim fanless laptops, the Snapdragon 7c+ Gen 3 is designed for entry-level Windows laptops and Chromebooks, and the Snapdragon G3x Gen 1 is for handheld gaming devices.

Nothing ear (1) black edition launched in India

Nothing ear (1) Black Edition TWS earphones goes official in India. The Ear (1) is Nothing’s first product that arrived in India and several other regions. There has been a lot of hype surrounding semi-transparent design of the new TWS earbuds. Compatible with iOS and Android, the cost of newly launched product is Rs 6,999 with Active Noise Cancellation. It will be available for sale on Flipkart on December 13, 2021 at 12 noon IST.

boAt Rockerz 330 Pro launched in India

boAt has launched a new neckband wireless headset in India – the boAt Rockerz 330 Pro. The neckband is the product of a partnership between the Indian company and Canadian singer and rapper AP Dhillon. It is the first-ever neckband audio device by the Indian wearable manufacturer which offers a massive battery life of up to 60 hours on a single charge. The boAt Rockerz 330 Pro has been launched at Rs 1,499 will be available in various color options including black, blue, yellow, purple, and red.

Also Read: Vivo aims to offer Xceptional Service experience via Vivo X Care Program

Vivo aims to offer Xceptional Service experience via Vivo X Care Program

0

Smartphone brand Vivo has introduced Vivo X Care, an exclusive program designed to offer hassle-free service to its valued X-series customers with an aim to enhance customer experience.

As part of the program, all Vivo X70 series customers can now avail services like virtual live demo sessions, home delivery of products, and repair at customer’s doorstep. The program will run at all 600+ Vivo service centres in India.

Under the initiative, customers will receive help from a dedicated Vivo expert who will ensure end-to-end assistance. They will also connect with a vivo expert over a call or virtually for help for products and services by messaging their <State> and <Pin Code>to +91 89557 71110.

As part of the after-sales services, the customers will benefit from services like – 24×7 dedicated calling support, allowing premium customers to get on-call directly with an agent. There will be ‘exclusive counter’ at Vivo service centers to ensure speedy support to X-Series consumers. Furthermore, to make the consumers’ experience even more delightful, the Vivo X Care initiative also provides repairs at the customers’ doorstep in multiple cities like Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune.

Vivo’s X70 Series, which includes the X70 Pro and X70 Pro+, was launched in September 2021 and promises to deliver a professional-grade camera experience with an inbuilt ultra-sensing gimbal and unrivaled performance with Vivo’s Professional Imaging Chip V1. With Vivo’s strategic partnership with Zeiss, a global technological leader in optics and optoelectronics, the brand is actively bridging the gap between smartphone and professional photography by infusing user-oriented innovations.

For further information about the initiative, customers can reach out to the nearby authorized service center to avail the offer or reach out to the brand at 1800 102 3388.

Also Read: Microfinance.AI raises pre-seed round of USD 200k led by We Founder Circle

Microfinance.AI raises pre-seed round of USD 200k led by We Founder Circle

0

We Founder Circle (WFC) has led the USD 200K worth pre-seed investment round raised by Microfinance.ai, a digital mobile platform for local-language preferred users to avail micro-financial services. The round also witnessed participation by an array of esteemed investors including – FAAD Network, Gujarat University Start-up and Entrepreneurship Council (GUSEC), Saurabh Aggarwal, Co-founder Fitso, Ankit Prasad Founder & CEO Bobble AI, and 10+ angel investors.

Microfinance.AI operates under Uthaan Technologies Pvt Ltd, and promotes a digital mobile platform that allows users to avail micro-financial services digitally through trusted partners. Additionally, the platform offers convenience by allowing users to access the information in their own regional language. Currently, the start-up has two institutional partnerships to offer financial services for micro-credit borrowers. Over the period, the platform has witnessed that the majority of borrowers availing services on Microfinance.AI are women, experiencing digital financial services for the first time, availing micro-loans through mobile phones.

Neeraj Tyagi, Co-Founder and CEO, We Founder Circle said, “All the financial platforms in some of the other formwork as extended arms of the Indian traditional banking system. With a huge population, the ultimate aim of 100% financial inclusion invites aggressive participation from innovators like Microfinance.AI. In addition to this, the size of the market, the low penetration rate, and the high rate of growth make this industry an attractive investment area. The finer technology used by players like Microfinance.AI, just makes it a more lucrative creation that is going to create a bigger difference in the overall growth of the nation.”

“Consumer behaviour is rapidly changing with the advancement of the internet. One size doesn’t fit all, and the same applies to technology. Microfinance.AI primarily focuses on providing a digital platform for availing micro-financial services and empowering local-language preferred users with customised knowledge delivered in bit-size content. We’re building a platform where 500M+ local language people can avail financial services through their mobile and delivered through trusted partners,” said Kapil Patil – Co-Founder, Microfinance.AI.

Swati Sinha- Co-Founder, Microfinance.AI affirmed, “While working across geographies I have realised that the financial system of the country is not adequate to meet the demands of all the sections of the society. With the fast-growing economy, the financial need is also increasing and the only way to meet this huge scale is by adopting technology. We have been working with the vision to build a tech platform which will promote financial inclusion for all.”

“Coming from a tier 2 & tier 3 city myself & with my personal vast experience in financial services & angel investing, I have realised that those start-ups who are creating a mass product for digital inclusion of Bharat, are going to be sure winners in the long run. Microfinance.AI founders have the unique advantage of the best global education pedigree from premier institutes like LSE and hands-on experience of working with low-income category consumers on the lending side. And so they are well poised to create a large impact company,” Gaurav VK Singhvi, Co-Founder, We Founder Circle.

The brand plans to exhaust a part of the fund in the backend technology development in order to further strengthen the platform. In addition to this, the startup also aims at utilising the fund infusion on quality talent acquisition which will enable the brand to achieve the target of 1 lakh users.

Also Read: Uber, WhatsApp announce partnership to launch ride-booking via WhatsApp in India

Uber, WhatsApp announce partnership to launch ride-booking via WhatsApp in India

0

Uber and WhatsApp announced a partnership today in India, allowing people to book an Uber ride via Uber’s official WhatsApp chatbot. The integration is a global-first for Uber and it will make booking an Uber ride as easy as sending a WhatsApp message.

Built on WhatsApp Business Platform, the partnership will expand access to Uber’s mobility services in one of the company’s largest international markets. It is being rolled out on a pilot basis in the northern city of Lucknow first, and will be expanded to other Indian cities soon.

Nandini Maheshwari, Sr. Director, Business Development, Uber APAC said, “We want to make it as easy as possible for all Indians to take an Uber trip, and to do that we need to meet them on platforms they are comfortable with. Our partnership with WhatsApp does just that, giving riders a new way to get a ride through a simple, familiar and trusted channel. We are thrilled at this global-first integration for Uber, and look forward to rolling it out across India.”

Abhijit Bose, Head of WhatsApp India said, “The WhatsApp Business Platform has been an important lever for businesses that want to build a direct connect with their consumers. The Uber experience on WhatsApp is simple, familiar, and relatable for users and has the potential to accelerate adoption of Uber with a new category of riders in India. We are excited about the potential of this partnership and look forward to creating more such customised solutions for products and services across sectors in India.”

With this integration riders will no longer need to download or use the Uber app. Everything from user registration, booking a ride, and getting a trip receipt will be managed within the WhatsApp chat interface.

WhatsApp users can book an Uber ride through three simple ways: messaging to Uber’s business account number; scanning a QR code; or clicking a link directly to open an Uber WhatsApp chat. They will then be asked to provide pickup and drop off locations. Users will receive upfront fare information and the driver’s expected time of arrival.

Also Read | New WhatsApp Desktop App: Know what’s new, how to download

Riders get the same safety features and insurance protections as those who book trips via the Uber app directly. They will be informed of the name of the driver and license plate of the driver on booking; be able to track the location of the driver en route to the pickup point and be able to speak to the driver anonymously using a masked number.

The WhatsApp chat flow will inform the rider about safety guidelines, including how to reach Uber in case of emergencies (type help on-trip). If the user selects the “emergency” option while on the trip, they will receive an inbound call from Uber’s customer support team. Uber riders will also have access to its safety line number to call, if needed, until 30 mins after the trip ends.

Drivers on Uber’s platform, however, will see no change in their experience with rides booked via WhatsApp.

Currently, this option to book a ride via WhatsApp will only be available in English language but it will be expanded to other Indian languages soon. Additionally, the service is available to both new and existing users who registered with only a phone number on Uber.

How to book an Uber ride via WhatsApp:

  • Messaging the number directly
  • Using a link to get to the chat window
  • Scanning a QR code to get to the chat window.

Link to the Uber Newsroom Post.

Also Read: Over 1 million lessons taken by kids on ‘Yellow Class’ every month

Over 1 million lessons taken by kids on ‘Yellow Class’ every month

0

As the Internet and education combine to provide people with the opportunity to gain new skills, Edtech platform Yellow Class announced that it has seen tremendous growth in adoption on the platform.

Currently, more than a million lessons are taken by kids every single month on Yellow Class. The virality of the product is huge and numbers are expected to rise further in line with the 40% MoM growth currently being witnessed by the platform. It is betting on building a product & ecosystem that kids & parents love, rather than on large sales teams pushing ‘learning’.

Yellow Class serves a wide range of co-curricular and extra-curricular interactive classes & content like art, craft, dance, Yoga, logical reasoning, GK, Phonics, and many more such categories. Kids between 2-13 years are finding a safe and fun space through the app. More than 100k posts are received every month. These are the submissions kids do after taking lessons. The point to note is these are not mandatory submissions. Kids engage with other kids and an ecosystem of boosting and appreciating others is being promoted. Yellow Class is a platform that offers free classes to kids. They can explore all the classes they want to try their hands on. A few users take over 5 hrs of class in a single day!

Anshul Gupta, Founder & CEO, said, “Life is supposed to be fun, especially when you are young. The fundamental flaw with how most Edtech companies approach kids is they want to shove “learning” down kids’ throats, irrespective of whether they enjoy it or not. The ever-increasing Customer Acquisition Cost (CAC) is proof that this is failing. We focus on voluntary exploration, which is fun. Let kids explore, learning is a natural outcome of it. Exploration is the basis of any learning, without the monotony of regular formal learning. Yellow Class is a platform offering opportunities for the same. We did a campaign to Let Kids Be and we truly believe that. Instead of weighing them down with our expectations, maybe we should let them fly free. We need to stop making comparisons and creating unhealthy competition among kids. There is a lot kids can learn together.”

Arpit Mittal, Founder and CTO, further added, “Our results speak for themselves as to what happens when kids are allowed to explore. Today more than a million lessons are taken by kids every month at Yellow Class, more than all other “learning platforms” put together. And kids are attending them voluntarily. The platform is free, kids come again and again of their own accord without the need of and pressure from their parents. It’s wonderful to see how they have their own Yellow Class Wall in their rooms where they have curated all that they have enjoyed and learnt with Yellow Class.”

As per multiple studies, kids currently spend 100 hrs per month on screen – primarily on YouTube. Yellow Class believes they can offer a more positive, safe & interactive alternative and win 25% of this digital time spend.

Furthermore, it had raised $6 million in a Series A funding round led by Elevation Capital and existing investors India Quotient, Titan Capital & First Cheque. They are also backed by Angels such as Vidit Aatrey, Cofounder of Meesho, Alok Mittal of Indifi and Dhruv Agarwala of PropTiger.

Also Read: Krafton kickstarts iQOO Battlegrounds Mobile India Series 2021

Krafton kickstarts iQOO Battlegrounds Mobile India Series 2021

0

South Korean video game company Krafton, Inc. today announced the commencement of the first edition of iQOO Battlegrounds Mobile India Series (BGIS) 2021 with a special invitation, The Grind.

BGIS 2021 is a one of its kind tournament in India which provides the biggest yet platform for the gaming enthusiasts to demonstrate their skills. The League stage ‘Grind Week,’ will take place from December 2 to December 10, 2021 with the final showdown taking place on December 11 and 12, 2021.

The iQOO Battlegrounds Mobile India Series, available to residents of India only, received an overwhelming response, with a total registration of 664,211 players including 101,571 4-member squads. This is the first esports tournament hosted by Krafton following the incredible response by fans to the official launch of Battlegrounds Mobile India earlier in the year. The tournament will be streamed live on Battlegrounds Mobile India official channel, Battlegrounds Mobile India esports channel and iQOO esports official YouTube channel.

The tournament will witness 32 teams divided into four groups battling to qualify for the crown. The Grind will determine which of the 32 invited teams, as well as the players that advanced via the In-Game Qualifiers, will compete in the main event. The tournament is scheduled in a “Round Robin” format, which gives every team a chance to play the other teams in their group once in the league stage. The 16 qualifying teams will again play a series of 10 matches, and the team at the top of the leaderboard will be crowned the BGIS 2021 The Grind champion.

The Grind

Aneesh Aravind, Head of Publishing, India at Krafton, Inc., said, “We are excited to kickstart iQOO Battlegrounds Mobile India Series 2021 as our first esports tournament. Our players love showcasing their gaming skills at the highest level and this is our endeavor to help them do that. We have received a massive response from players with over 660k registrations for the tournament, and this is a testament to the need for bringing innovative and stimulating gaming events for our fans. We will continue strengthening the BGMI Esports ecosystem and providing a platform for gaming talent to flourish.”

Also Read | BGMI wins ‘Best Game’ at Google Play Best of 2021 Awards

Krafton has announced a prize pool of INR 1,00,00,000 for this inaugural series, with the winner taking home the lion’s portion of INR 50 lakh. The prize money for the second and third places will be INR 25 lakh and INR 10 lakh, respectively. Looking to provide the biggest platform for competitive gaming in the country, Battlegrounds Mobile India Series 2021 is open to residents of India only.

With this tournament, Krafton assures that Indian gamers will be in for some exciting times ahead, as it marks the start of a series of new content, collaborations, and esports tournaments that the firm will bring to the country. BGMI players will also be representing India in the Asian Games next year in a medalled event. From September 10 to September 25, 2022, competitors will play on a special BGMI Asian Games Version for their chance at a gold medal.

Krafton, Inc. is committed towards promoting responsible gaming. In line with this commitment, the company recently launched the ‘Game Responsibly’ campaign. Starting with a series of films, the campaign encourages gamers to take a pledge of taking care of themselves and their squad mates’ mental health as they take on the Battlegrounds. The campaign promotes safer and responsible gaming habits and builds awareness amongst players to cultivate safer and healthy gaming habits.

Also Read: Hipi signs Shakira Rupali Jagga to host its nationwide virtual talent hunt ‘Hipi G.O.A.T.’

Hipi signs Shakira Rupali Jagga to host its nationwide virtual talent hunt ‘Hipi G.O.A.T.’

0

Short video platform Hipi has signed Rupali Jagga to host the country’s first mobile short-form video talent hunt Hipi G.O.A.T.

Rupali Jagga is an absolute delight on the stage and has starred in multiple national and international singing reality shows. She got crowned as ‘India ki Shakira’ as a participant of Zee SaReGaMaPa. Not just that, she has been an integral part of the winning team for Indian Pro Music League. Her young and prolific singing career has attracted numerous accolades, which would inspire contestants to scale up their limits. With her magical voice Rupali has converged an overwhelming 1.3Mn followers on her Instagram handle.

Hipi G.O.A.T. is an 8-week digital hunt will give the participants a unique opportunity to fulfill their dreams. Every week the best performer will sing a duet with Rupali Jagga and also get a one-on-one mentoring session with her.

Charmie Kanabar – Marketing Director, Hipi, said, “Hipi G.O.A.T is one of our ways to stage a uniform ground for budding talented singers by leveraging modern consumer technology. We needed a young and enthusiastic anchor for our 8-week contest. Rupali Jagga’s impeccable singing record and her cheerful personality is a great combination and hence a perfect fit for this virtual singing talent hunt.”

Also Read | Hipi introduces its latest avatar offering world’s first AI based in-video discovery feature

Rupali Jagga said, “Music has always connected people through centuries.I am delighted to be the host and a mentor of this digital-first event and look forward to to bringing out the fresh singing talent in the country via Hipi G.O.AT.”

The first round of the contest – ‘Best foot forward’ began on November 29, 2021 and has received tremendous response. Hipi G.O.A.T. will continue to push the boundaries of singers in the upcoming weeks in three unique and exciting rounds- best foot forward, what’s your theme, and the final cut. The weekly winners will get a mentoring session and perform a duet with one and only Rupali Jagga. Also weekly cash rewards will be declared for the top performer.

Also Read: Lava Agni 5G vs Realme 8s 5G: Can the Indian phone stand tall against its Chinese rival?