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Esports Premier League brings Infinix on board as title sponsor

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India’s first-ever franchise-based esports league, the Esports Premier League (ESPL) has signed smartphone brand Infinix as the title sponsor for its inaugural edition, with an aim to revolutionise the esports in the country and bring its excitement to the mainstream through the nationwide tournament.

The tournament seeks to tap into the growing landscape of esports in the country to help the competitive gaming community. This segment has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.

India Today Group, which has forayed into esports, is geared up to roll out season 1 of the league from June 16. The league will witness a massive total prize pool worth Rs 25 lakhs. It has teamed up with Garena to create an exclusive gaming platform for Free Fire—the most popular battle royale game currently played by gamers and gaming enthusiasts in India. ESPL will enable players from across the country to showcase their skills on this mega national stage for the first time.

The league will be streamed on multiple platforms including OTT giant Disney+ Hotstar as well as the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites.

ESPL intends to be the largest platform to discover and nurture new gaming talent across India. As part of the effort to push gaming to the mainstream, ESPL will offer all the 8 teams and their players’ comprehensive media coverage across various media platforms including digital, print, TV, and more. This will help upcoming esports professionals gain fame and stardom on par with other conventional sports.

Talking about the launch of ESPL and its association with Infinix Mobile, India Today Group Vice Chairperson Kalli Purie said, “This pandemic and the resultant lockdown have contributed to propelling the esports industry into mainstream entertainment. India Today’s gaming and esports platform will provide a thrilling experience to its users through a wide range of games, online tournaments, and an opportunity to win exciting prizes. These are very exciting times as smartphone usage continue to grow exponentially and I believe the partnership with Infinix Mobile will help us intensify our mission of taking esports to the next level in India.”

With the pandemic and lockdown still in place, ESPL will be played as a virtual tournament in its inaugural edition and comprise more than 700 online matches with about 300-plus hours of streaming.

Infinix Mobile is keen on pushing the envelope when it comes to the latest and greatest in technology with its Note 10 line-up of devices.

“The Indian online gaming industry is growing at a rate of almost 27% per annum and is estimated to reach $2.8B by 2022. The current pandemic situation has further fuelled the growth of the gaming industry in India. At Infinix, we are part of this revolution by making devices for the mid-range segment that is feature-rich and enhance the users gaming experience, to further amplify the gaming capability of a user our R&D has developed a technology called Darlink which optimizes and improves the performance of a device on several parameters. Our partnership with India Today for the Esports Premier League is just another step towards achieving the same goal. We look forward to a fruitful association and intend to encourage budding talent in this field,” said Anish Kapoor, CEO, Infinix Mobile.

The tournament, which will be played over a period of two and a half months, will have initial two levels to screen the best eight teams which progress into the grand finale representing eight cities across the country including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Punjab and Rajasthan.

Hifiman HE400se headphone with invisible stealth magnets launched in India at Rs 14,999

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Personal audio brand Hifiman has come up with the HE400se open-back over-ear planar headphones in India. The new pair of cans feature a high-fidelity design with an ultra-wide soundstage and detailed spatial imaging in a new comfortable design and a highly affordable price point. Key features include planar drivers with an acoustically invisible stealth magnet, 3.5mm detachable audio cables and a comfortable lightweight design.

“Hifiman is famous for developing planar magnetic headphones that bring real-world full-range sonics to personal audio. The HE400se is the result of tapping our deep background in planar magnetic design to create a headphone with a wide soundstage and detailed imaging at a price that is within reach of nearly every music lover with a smart portable device or a high-res audio player,” said Dr Fang Bian, Founder, President and CEO of Hifiman Electronics.

Purnachandra Samal, Director-Sales (India) of Hifiman Electronics, said, “The HE400se is carefully crafted and designed for anyone seeking studio-quality audio performance from practically any audio device within an affordable budget. What makes the HE400se a perfect gadget for our Indian fans is the unique design which features hybrid earpads. It not only contributes to performance but also remains cool and comfortable for hours, even in warm weather conditions.”

The HE400se does not use the conventional neodymium magnets found on most drivers. Featured here are acoustically invisible stealth magnets, designed with a special shape allowing sound waves to pass through them without any interference. This is Hifiman’s advanced magnet design which is acoustically transparent, dramatically reducing wave fraction turbulence that’s highly responsible for degrading the integrity of sound waves. The new stealth magnet technology yields pure sonic output that is accurate and full-range.

At the heart of the Hifiman HE400se are the planar drivers that deliver pure audio bliss. As opposed to standard dynamic headphone diaphragms that are never driven to their full capacity, planar headphones feature conductive layers that cover nearly the entire diaphragm. This results in significantly lower distortion than conventional dynamic headphones. Thanks to HE400se’s high sensitivity which makes it a perfect match for low-voltage sources, you can now enjoy rich and pure music without the need for an amplifier. Get wide soundstage and detailed imaging from almost any audio source.

The new Hifiman Electronics’ HE400se is an over-ear open-back headphone built for a studio-quality audio performance. The new design features a lightweight and adjustable headband along with hybrid earpads to help with added comfort during long hours. The varying thickness in the headband conforms to the human skull, which is almost like being custom-tailored for each listener’s head. And the hybrid earpads help keep the ears cool during long listening hours, even in warm weather conditions. The drivers are also protected by a newly designed casing for enhanced durability and element protection. Lastly, the headphones feature durable connections that use dual-sided high-performance cables with 3.5mm connectors. A 6.35mm adapter is also packaged along for maximum compatibility with a wide range of devices.

The Hifiman HE400se open-back planar headphones will be available in India in Silver colour via Amazon.in for Rs 14,999.

Circular Economy: MeitY proposes to replace linear system in electronics manufacturing

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The Ministry of Electronics and Information Technology (MeitY) has recently presented a policy paper with an intention to replace the existing linear system with a circular economy. The paper, “Circular Economy in Electronics and Electrical Sector,” proposes a paradigm shift in the electrical and electronics manufacturing sector with a circular economy to deal with e-waste.

“It serves as an alternative to the current model of highly extractive and resource-intensive linear economy, and aims at maintaining and retaining value of resources, products and materials at their highest by keeping them in use as long as possible,” MeitY said in its policy paper.

Circular economy as a concept has been gaining ground globally. It uses a superior methodology of extracting the maximum value of electrical and electronic products by reusing, repairing, recovering, re-manufacturing and regenerating products and materials at the end of each service value, instead of simply extracting materials. It intends to replace the current linear system of ‘take-make-dispose’ in the electrical and electronics manufacturing sector.

“India is the third largest consumer of raw materials produced globally and estimated to consume nearly 15 billion tonnes of material by 2030 with the current economic trends. Electronic and Electrical Equipment (EEE)-manufacturing is dependent on high material consumption with metals like iron, copper, silver, gold, aluminum, manganese, chromium and zinc along with various rare earth elements. The rate of extraction of these abiotic resources for EEE manufacturing is significantly higher than the rate of their formation in nature. CE approach will thus be imperative to fulfill the resource needs for the country,” the policy paper mentioned.

As per the proposed action plan, the makers of electrical and electronic products would be incentivised to make products with modular designs to reduce fast obsolescence of products and resources. The plan also focuses on mining of raw materials from electrical and electronic waste generated in urban areas so that manufacturers get continued access to such rare earth metals and other costly minerals at low cost.

“Thus, critical materials including rare earth elements needed for manufacturing of EEE (Electronic and Electrical Equipment) products, solar panels, electric vehicles, and many high-tech defence equipment when mined from the e-waste offers great opportunity for securing availability of these resources in future,” MeitY said.

A mechanism to incentivise the producer through rebate schemes for using recycled products back in the manufacturing process can be implemented. This will add the value proposition to the e-waste value chain and producers will be more inclined towards buyback schemes as it will directly get them the product, with increased value return from raw material extracted cost from the waste,” the ministry noted.

The ministry is also likely to formulate a framework to bring in informal players such as e-waste collectors, aggregators, dealers, retailers, online marketplaces, and auctioning platforms.

The paper covers the entire lifecycle of the products used in EEE manufacturing, and makes short, medium and long term suggestions about CE. For example, in raw material procurement, it recommends mandatory use of a certain percentage of critical materials sources from secondary materials, the medium to long term, and promotion of technology for extraction of maximum number of materials through technology development/transfer, innovative finance mechanisms and schemes.

In the consumption stage, the policy recommendations include resource efficiency or circular economy labeling, eco-labelling on the products in the percentage use of recycled materials in the product to create consumer awareness in recycling aspects of products.

It further recommends regulation to increase EEE warranty from 2 to 6 years, measures against planned obsolescence, legal warranty of second-hand products and promoting green public procurement (GPP) by government agencies.

India produced 2.6 kg e-waste per capita in 2019, while it has around 312 authorised e-waste recyclers, according to the latest data from Global E-Waste Monitor, released in July 2020.

It is estimated that a circular economy path adopted by India could bring in annual benefits of 40 lakh crores or approximately US$ 624 billion in 2050. The greenhouse emission would reduce by 44% along with significant reduction in congestion and pollution. Thus contributing to health and economic benefits to the society.

Obsolescence

Obsolescence is a concept when a company plans for a product to become obsolete after a certain point. Manufacturers and service vendors force updates that cause older models to become slow or unusable or stop producing the associated support.

The concept of planned obsolescence isn’t negative in nature. In fact, it’s part of a natural process for a company—any asset management practice will account for end-of-lifting a product. There is no point providing continuing support for an outdated operating system that hardly anyone uses.

But sometimes it is problematic when companies plan to force users to move onto new hardware and software without a good reason, at least from consumers’ point of view. It invites criticism for creating waste without need. This failure to give consumers the ability to ensure the continued use of their products has led to the ‘Right to Repair’ debate.

Right to Repair

Instead of being forced to buy entirely new products, some users want to be able to purchase devices that can be upgraded over their lifespan. This would include being able to upgrade all aspects of the device, including the processing power, memory, and batteries.

This concept is known as the Right to Repair, and it’s something that people in many countries are demanding legislation. Depending on the products you want to repair, you may or may not actually have that right.

Some companies refuse to release the parts necessary to perform repairs and upgrades. That necessarily means that consumers simply can’t fix a product they own. Instead, they need to turn to the company itself or to third-party vendors that can work on devices.

In India, amendments to the Indian Copyright Act of 1952 and the IT Act of 2002 are needed in order to facilitate use of open software, which would enable users to extend usage of their devices for a longer time.

EEE waste is considered as one of the rich sources of secondary raw materials and can contribute towards resource security and environmental sustainability. India is the third most electronic waste (e-waste) generated country (with 3.2 million tonnes in 2019), however, only 10 per cent of the waste is collected for recycling. The collection and management of EEE waste remain a key challenge. This necessitates the shift to a more circular approach for the sector.

India can tackle systemic challenges which can lead to integration of circularity principles in design, manufacturing, consumption and finally end of life management of products wherein it can ensure recovery and utilization of secondary raw materials, circular products with longer use-life, quality assurance for repair and refurbished products, investment in its labour force and advanced recycling technology to mine secondary materials from e-waste, enabling circular growth in electronic production and hence resulting in enriched livelihood, enhanced quality of life and sustainable access to resources.

Sara Ali Khan to be ‘Chief Style Icon’ for Vivo Y-series

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Team My Mobile
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Smartphone brand Vivo has appointed popular Bollywood actress Sara Ali Khan as it’s ‘Chief Style Icon” for its upcoming Y-series smartphones. As part of the association, Sara will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.

The association will focus on showcasing the style and design of Y-series smartphones, while offering the latest technology to consumers, said Vivo in a statement. As the “Chief Style Icon” for Y-Series range, Sara Ali Khan will bring out the perfect combination of Style, Strength and Joy for Vivo’s existing as well as potential consumers, it added.

To add more style to the launch of Y73, Sara Ali Khan would also be doing a special unboxing on June 10, unveiling the stylish Y73.

Nipun Marya, Director-Brand Strategy, Vivo India, said, “We are excited to have Sara Ali Khan on board for the upcoming Y-series range. Working with her in the past has brought the desired style statement for our design centric series. At Vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-series smartphones.”

Sara Ali Khan said, “Working with Vivo has been an absolute joy in the past and, collaborating with them again for their upcoming series will be an amazing experience. Associating with a brand that understands and focuses on design and latest technology for their consumers is great.”

Adobe ropes in David Wadhwani as Executive Vice President

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Team My Mobile
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Software major Adobe has appointed David Wadhwani as executive vice president and chief business officer, Digital Media. In this role, Wadhwani will be responsible for the success of Adobe’s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud, including all product marketing, strategic partnerships, customer support and go-to-market across geographies, working closely with the Digital Media Product organizations.

Wadhwani will report directly to Adobe president and CEO Shantanu Narayen. He previously served as senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015.

Everyone has a story to tell, and Creative Cloud is providing everyone, from the student to the most demanding professional, with the tools, platform and community to create and amplify their stories. In a world where work needs to be done from anywhere and with anyone, Document Cloud is accelerating document productivity, redefining how people view, edit, share, scan and sign documents across every surface.

By delivering continuous product innovation, executing a rigorous data-driven digital business and expanding into new categories, geographies and customer segments, Creative Cloud and Document Cloud target an addressable market that Adobe estimates to be approximately $62 billion by 2023.

“We’re thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth,” said Shantanu Narayen, president and CEO, Adobe. “David’s extensive experience, impressive track record and passion for Adobe and our customers make him the ideal choice to lead the explosive creativity and document categories through their next phase of growth,” added Narayen.

“I’m excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands,” said David Wadhwani. “Creative Cloud and Document Cloud are helping millions around the world express themselves and digitize their workflows in innovative ways. The tailwinds in Adobe’s Digital Media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers,” he added.

Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner. Prior to joining Greylock, he was president and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and grew annual recurring revenue approximately 10 times in four years. Cisco acquired AppDynamics in 2017 for nearly $4 billion.

As senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015, Wadhwani played an instrumental role in advancing the company’s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business. He joined Adobe in 2005 through the company’s acquisition of Macromedia, Inc., where he had been vice president of developer products.

5G trials: What do experts say on health hazard concerns

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Team My Mobile
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The trial runs of the fifth-generation of wireless networks for mobile broadband, commonly known as 5G, have started in India, promising benefits of ultra-fast connectivity and low-latency. However, 5G and its rollout have sparked a debate in India over the fears on health concerns. There are even some conspiracy theories which have tried to link it up with the coronavirus among other things.

The debate picked up after actor Juhi Chawla filed a petition in the Delhi High Court against technology upgradation in India. Juhi Chawla filed a lawsuit against 5G rollout stating that the radiation emitted will be extremely harmful and injurious to the health and safety of the people. The actor said that she is not against the implementation of technological advancements, but radiation emitted while using wireless devices is one of the most prominent health concerns among the users. Her statement further adds that there is sufficient reason to believe that the radiation is extremely harmful and injurious to the health and safety of the people.

The Debate

A private television channel recently conducted a debate over the impact of 5G and the health hazard concerns associated with it. The panel of experts discussed various aspects of the 5G trials in India.

Pankaj Mohindroo, Chairman, India Cellular and Electronics Association (ICEA) termed the rumours of health hazards due to 5G trials irrelevant. To back his point, Mohindroo said that India has 10 times stringent norms for radiation as compared to the norms in other countries. He further explained that the world follows the norm of 2 watts of radiation on 10 grams of tissues while in India it is 1.6 watts on 1 gram of tissue. These norms are only followed in three other countries, USA, South Korea and Canada.

Mohindroo further said that the radiation emitted from the cell phones are non-ionizing which only marginally increases the temperature and doesn’t change the cell structure. He added that the effects of non-ionizing radiation can be referred to from a study by International Agency for Research on Cancer.

Dr Harsh Mahajan, a famous radiologist, said that there is no known evidence of the health hazards from radiation emitted from cell phones and the towers, but “we still need to reduce the usage time of cell phones”.

Sanjay Kapoor, former CEO, Bharti Airtel, said that same charges were levelled by the activists at the time of the trials of 2G and 3G services in India, however, “we are yet to find any credible evidence against the radiations emitted from these”.

Aashutosh Srivastava, a Supreme Court advocate and Juhi Chawla’s counsel in this case, referred to the study by International Agency for Research on Cancer in 2011, which mentions carcinogenic radiation as cause of cancer. Srivastava said that “we need to study the effects of these radiations in much more detail before proceeding with the 5G trials”. Srivastava was however confronted by Pankaj Mohindroo during the debate who listed out the categories mentioned in the study and said that the study nowhere mentions the radiations from cell phones or towers as cause of cancer.

What WHO says on 5G trials

World Health Organisation (WHO) on the impact of 5G on health, says that so far only a few studies have been carried out at the frequencies to be used by 5G. It adds that tissue heating is the main mechanism of interaction between radiofrequency fields and the human body and radiofrequency exposure levels from current technologies result in negligible temperature rise in the human body.

Also, as the frequency increases, the WHO says that there is less penetration into the body tissues and absorption of the energy becomes more confined to the surface of the body. And since the overall exposure remains below international guidelines, no consequences for public health are anticipated, it adds.

What is 5G technology and when will it roll out in India?

The fifth-generation of wireless networks or 5G promises to revolutionise mobile broadband and it is an upgradation of technology over the existing 4G. This new technology will not only ensure faster internet speed in our phones, but also help power IoT (Internet of Things) networks to run connected cars and homes smarter. It will also support streaming of rich media.

But 5G is yet to be rolled out in India. Telecom companies Bharti Airtel, Reliance Jio and Vodafone Idea have been given trial spectrum to test 5G technology in the country. Once the trial is over, the 5G rollout is expected to gather pace in the country by 2022.

Airtel Xstream Fiber’s high-speed Wi-Fi routers claim to connect up to 60 devices over a single connection

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Team My Mobile
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In today’s new normal of work from home, online learning and entertainment, the average urban households have up to 10-12 smart devices running concurrently. This includes smartphones, laptops, smart TVs, streaming devices, speakers, smart appliances and security systems. Despite high-speed fiber connections, customers face buffering issues due to this high number of concurrent devices streaming.

To solve this issue, Airtel Xstream Fiber has launched cutting-edge high-speed Wi-Fi routers that can connect up to 60 devices concurrently, over a single FTTH connection. With speeds up to 1 Gbps, Airtel Xstream Fiber’s FTTH network ensures that homes with a large number of smart devices are never out of high-speed bandwidth.

To highlight the superior concurrency and multi-device usage on Airtel Xstream Fiber, the brand has launched a new marketing campaign “Connectivity for up to 60 devices at once” – highlighting the superfast speeds available with its fiber connections.

The Airtel Xstream Fiber Rs 3,999 monthly plan offers unlimited data at 1Gbps speed, and comes with a complimentary upgrade to a high-speed Wi-Fi router. This advanced 4×4 Wi-Fi router ensures actual delivery of 1Gbps speeds and unlocks the best experience for online gaming and animation users, work from home and study from home usage or small offices with multiple concurrent users.

Huawei rolls out a range of HarmonyOS 2-powered products

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Team My Mobile
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Chinese tech behemoth Huawei has finally launched a range of smartphones, smart watches, and tablets powered by its new HarmonyOS 2 operating system, including a new version of the Huawei Mate 40 Series and Huawei Mate X2, the Huawei Watch 3 Series, and the Huawei MatePad Pro.

At a launch event in Shenzhen, the company also released the Huawei FreeBuds 4, its next-generation open-fit Active Noise Cancellation (ANC) wireless Bluetooth earbuds, and two high-end monitors, the Huawei MateView and the Huawei MateView GT.

The company took this opportunity to announce that roughly 100 other Huawei devices – including both smartphones and tablets – will be upgraded to run on HarmonyOS 2, giving consumers access to a seamless intelligent experience across multiple devices in all different types of scenarios.

As a next-generation operating system for smart devices, HarmonyOS provides a common language for different kinds of devices to connect and collaborate, providing users with a more convenient, smooth, and secure experience. It uses distributed technology to meet the varied needs of all types of different devices with a single system, enabling flexible deployment as needed. HarmonyOS also combines previously independent devices into a cohesive and holistic Super Device that integrates all hardware and resources to freely leverage the capabilities of its component devices based on the user’s real-time needs. For developers, HarmonyOS allows cross-platform development and cross-device deployment of apps, making the development of apps across devices easier than ever before.

Huawei Watch 3 Series

Featuring a curved glass screen and 316L stainless steel case, this stylish watch comes complete with a brand-new 3D rotating crown that senses different levels of pressure and provides haptic feedback in response to user input, making the watch both comfortable to wear and easy to operate. The Huawei Watch 3 Series also allows you to make and receive phone calls and listen to music using the same phone number and data plan as your smartphone.

The Huawei Watch 3 Series runs on HarmonyOS 2, which allows it to integrate seamlessly with Huawei smartphones to serve as a multifunctional travel assistant. Functionality flows directly from your smartphone to your wrist, making all ride-hailing and flight information available at a glance. On the ride home from the airport, if you’re taking public transit, both your watch and your phone will remind you when you’re getting close to your final destination.

The Watch 3 Series also serves as a professional fitness and health manager that supports more than 100 workout modes. In addition to a broad range of healthcare support options, the watch can now monitor skin temperature with a new, high-precision temperature sensor. It also supports fall detection and SOS functions so users can monitor and manage their health in real time.

The Huawei Watch 3 Pro features an ultra-long battery life, which lasts five days in smart mode and 21 days in ultra-long battery life mode. The Huawei Watch 3, in turn, has a battery life of three days in smart mode and 14 days in ultra-long battery life mode.

Huawei MatePad Pro

The new Huawei MatePad Pro features a stunning 12.6-inch OLED FullView Display with a 90% screen-to-body ratio, the highest among all tablets currently available in the market. Every display comes with a ?E colour difference of less than 0.5 for incredibly high colour accuracy, delivering a crisp, colour-accurate picture that is on par with professional monitors. The Huawei MatePad Pro also has an ultra-high contrast ratio of 1,000,000:1 and supports a DCI-P3 colour gamut.

Equipped with Kirin 9000 series chipsets, the Huawei MatePad Pro delivers incredible levels of performance. Supported by the distributed data management and task scheduling capabilities of HarmonyOS, the tablet can work together seamlessly with smartphones and PCs to double your productivity and creativity in different scenarios, whether you’re in the office or at the drawing board.

The HUAWEI MatePad Pro also supports multi-screen collaboration with PCs. The tablet can become a drawing board in Mirror mode and a monitor in Extend mode. It also supports cross-device file dragging and dropping, delivering a more efficient and collaborative multi-device experience.

The second-generation Huawei M-Pencil was unveiled together with the Huawei MatePad Pro. The new smart pen features a new platinum-coated nib for high-precision handwriting and ultra-low latency, accurately differentiating between 4,096 levels of force. The Huawei M-Pencil supports FreeScript, which converts handwriting in any input box into digital text in real time. In addition, intelligent interactions such as double tap to switch, Instant Shape, and Instant Table make handwritten input more seamless and natural to fit your unique workflow.

An entirely new interactive experience

Multi-device interaction with HarmonyOS makes working across multiple devices as simple as controlling one. The new Control Panel supports simple and intuitive connections through a drag-and-integrate feature that allows users to freely connect the devices they want based on specific scenarios.

For example, if you want to watch a movie at home late at night, all you have to do is open up the Control Panel and drag the smart screen icon to your phone icon, and the movie jumps directly from your phone to the TV. If you’re wearing your Huawei FreeBuds 4, you can then drag the earphone icon to the phone icon, at which point the movie will play on your smart screen while rerouting its sound through your FreeBuds. This is just one example of the Super Device experience.

HarmonyOS 2’s new Task Center allows apps to travel between different devices at will without installing them on each and every one, so that all functions and services are available whenever and wherever they’re needed. On any device that’s part of a Super Device system, you can see the tasks running on all other devices. If you want a bigger display for mobile gaming, you can simply swipe up and hover to bring up the Overview Screen, and then transfer the game to your Huawei MatePad Pro to continue the fun.

The new HarmonyOS Home Screen is more streamlined and organized than ever. You can swipe up on apps to generate Service Widgets that display real-time, easy-to-access information or services without having to open the app itself. You can customize the size of the Service Widgets, tap apps and swipe up to display their widgets, and tap any vacant location on the home screen to hide them. Service Widgets can also be used to access Atomic Services, which can be easily called on and shared in the Service Center without the need to download or install anything, making it easier and more convenient to access functions like news aggregation.

In terms of look-and-feel, the beauty of innovative interaction lies in the aesthetic details: The specially designed HarmonyOS Sans font and natural Gravitational Animations offer a consistent user experience across all HarmonyOS devices.

Huawei HiLink has been upgraded to HarmonyOS Connect to equip more non-Huawei devices with smart features. Smart home devices can be connected to your mobile phone with a single tap: Tap your phone against a Midea oven that supports HarmonyOS Connect and select a recipe to start preparing your meal instantly. Keep your leftovers safe for longer with Haier refrigerators that automatically adjust their temperature based on the type of food you’re storing. And get the perfect soymilk for your body with Joyoung soymilk machines that can recommend recipes based on the data in your Health app. When working together, these connections can turn your kitchen into a personal health coach.

HarmonyOS 2 runs even more smoothly than the last generation of EMUI. A HarmonyOS 2 phone can maintain read/write speeds similar to those of a new phone after 36 months of use, even with very little storage still available on the device.

HarmonyOS 2 keeps opened apps running in the background so that your tasks are always available where you left off. You can return to the last action or page on a given app even if you have dozens of other apps open. What’s more, you can enjoy a longer battery life with a HarmonyOS 2-based device. After upgrading to HarmonyOS 2, the Huawei Mate 40 Pro can run Game for Peace for 5.1 hours straight.

Fujifilm India partners Insight Group to expand graphic arts business

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Fujifilm India, a pioneer in imaging technologies, has come together with Insight Print Communications, a diverse organization in the graphic arts industry, for a strategic partnership to innovate and expand top-of-the-class solutions for the graphic arts portfolio.

In a world full of printing system suppliers, Fujifilm and Insight’s combination of expertise will create a unique synergy from the new alliance. Earning the trust of graphic professionals worldwide over time, Fujifilm has taken a lead in providing reliable and convenient solutions that raise productivity and quality. And Insight with its 30 years of expertise, is regarded as a leader in the Indian printing industry that has transformed the industry from merely utilitarian to inspirational.

Kentaro Imafuku, Head of Department, Graphic Arts, Fujifilm India, said, “We are delighted to partner with Insight which aims to deliver highest quality standards in customer understanding and service support and provide world-class product and solutions to the printing industry in India. At Fujifilm India, our greatest strength lies in providing a total worldwide service from system configuration to strategy planning and technical support. This strength drives our technical innovation, enabling us to contribute to the development of the Graphic Arts industry. With this announcement, we want to foster collaboration and create various futuristic platforms in the graphic arts segment beginning this financial year.”

“At Insight, we promote many great solutions for the graphic arts industry in the Indian market. With Fujifilm’s diverse offerings – we enhance our range. With our India wide network, we are optimistic that this collaboration will help us strengthen our commitment of transforming the printing segment in India. With our combined vision to understand the needs of our customers and provide appropriate solutions we believe this association will enhance the value we bring to the market,” said Ajay Aggarwal, MD and CEO, Insight.

Fujifilm already has products for various segments of the printing industry successfully running across the world. Through this alliance, the brand aims to leverage Insight’s longstanding relationship with the Indian print industry that spans almost two generations of entrepreneurs. During this collaboration, choosing the right products considering market demand and customers’ expectations will be a key focus area for both. They plan to work together by launching digital solutions for key segments like Commercial, Publishing and Labels industry.

As part of this partnership, Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY21-22. It further plans to expand this partnership in a phased manner.

Anytime, Anywhere Alternatives to Paid Cloud Storage!

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Team My Mobile
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For the last five years, consumers across the globe, on any operating system, have relied on limited internal phone storage and the free cloud storage made available to them by the tech giants. It was an interesting proposition for Indian customers but only till it was free. But now as the cloud is not free anymore, users are looking out for alternatives to get rid of monthly subscriptions. Brands such as WD and SanDisk offer a wide range of storage solutions for the smartphone users. The one-time investment against monthly subscription helps users save on their recurring expenses and allows them to travel with their data wherever they like, without the internet constraints or stressing over exceeding the budgeted GBs on the cloud.

If you too are looking out for storage solutions to transfer those photos from the cloud, here are a few quick and solid recommendations:

SanDisk iXpand Flash Drive Luxe for Apple Devices

Smartphone users are in a constant conundrum when it comes to backing up their personal data. Given the number of high-quality videos and images captured, chances are high that your iPhone has reached its storage capacity in the first few months itself. A one-stop hassle free solution to this is the recently-launched SanDisk iXpand Flash Drive Luxe.

This is Western Digital’s first flash-drive with dual Lightning and USB Type-C connectors that allows users to save and back up their data without fuss. With an all-metal casing, it provides a sleek experience for users to seamlessly access and move files between iPhone, iPad and Mac. Furthermore, it works with USB Type-C devices, including Android smartphones. If you want to free up space and/or automatically back up your photographs, movies, documents, and contacts without the headache of a no or poor internet connection, this fresh new drive should be on your accessories list collection.

Price – The SanDisk iXpand Flash Drive Luxe is available in 64GB, 128GB and 256GB storage variants at Rs 4,449, Rs 5,919 and Rs 8,999 respectively on Amazon India.

SanDisk Ultra Dual Drive Luxe for Type C Android Smartphones

Like the iXpand Flash Drive, the SanDisk Ultra Dual Drive Luxe USB is specifically built for Type-C Android smartphones. Content creators, especially those creating over their smartphones love to keep stock of the oldest of their pictures and videos. With premium type C smartphones floating in the market with high megapixel cameras and ultra-HD experience, the content created requires huge storage capacities. This device is a perfect fit for you if you own a Type-C device and love clicking and creating content.

Basis a CMR Report for Smartphone Import Tracking for Q1’21, almost 55% of smartphones feature a USB Type-C interface, which allows for quicker data transfer. The high-capacity storage solution enables content transfer between USB Type-C smartphones, tablets, laptops, and desktops quickly and easily. The high-performance USB 3.1 Gen 1 drive comes in a sleek all-metal casing and has a read speed of up to 150MB/s. You can now capture even more images and simply view them on all your devices.

Price – The device comes in 32GB, 64GB, 128GB, 256GB, 512GB and 1TB capacities, with an introductory price of Rs 856 for the 32GB version and Rs 11,813 for the 1TB version.

WD My Cloud Home for Shared Storage

Hundreds or thousands of images, documents, songs, and videos are scattered throughout our phones, several pen drives, computers, and various other storage devices. Consolidating and backing up everything is a nuisance, as things are frequently forgotten or lost. With Cloud solutions getting paid, users will look for a one stop shop for all their data and for that, WD My Cloud Home has got your back (UP)!

If you want to automate all the above while also providing home users with a central, always-on repository for all their data and gadgets, WD My Cloud Home is the closest thing you can get. It’s a great personal cloud storage device that automatically backs up data from all your devices – not just the ones wired onto your home network, but also over the Internet. You can additionally give access to your family members and use it as shared storage space while maintaining privacy at the same time. It’s like a cloud storage service, only it’s a physical box that lives in your house. You buy it once and keep it for as long as you want instead of paying a monthly membership price. You can access, upload, and share your content from anywhere with an internet connection with the My Cloud Home app. With storage capacities ranging from 2TB all the way up to 12TB, you can save all your photographs, videos and movie collections in one place, and yes don’t forget that you can access everything saved from anywhere at any point of time seamlessly using the My Cloud Home Mobile App.

Price – Starting from Rs 12,899 for the 2TB version and available up to 12TB.

SanDisk Extreme microSDXC UHS-I Card

Compact in size, yet massive in terms of benefits. SD cards are rather the underdogs among other storage solutions, which provide a huge storing space for both professional and personal consumption. And furthermore, the ease of transferability in different devices at much higher speed, surely makes MicroSD cards most apt in terms of choosing them as a preferred storage device within the affordable segment.

Such is the case with SanDisk Extreme microSD card series which ensures extreme speeds for fast transfer, app performance, and 4K UHD, ideal for your Android smartphone, action cameras or drones. This high-performance microSD from SanDisk is equipped to perform 4K UHD video recording, full HD video, and high-resolution photos. The super-fast SanDisk Extreme microSDXC memory card reads up to 160MB/s and writes up to 90MB/s. Plus, it’s A2-rated, so you can get fast application performance for exceptional smartphone experience.

Another interesting added benefit that is available to users of SanDisk storage devices (be it SanDisk iXpand, Dual Drives or MicroSD cards) is the SanDisk Memory Zone App. An easy and one-stop solution to file and manage storage that makes backups and freeing up space much easier for the customers.

Price – The SanDisk Extreme microSDXC card is available on Amazon.in at Rs 1,590 for 64GB and is available up to 1TB capacity at Rs 18,702.

SanDisk Extreme Portable SSD Portfolio

SSDs are rapidly bringing about paradigm changes in the future of storage as they prove to be a better alternative storage solution for those who need data on the go. They’re taking the place of clunky hard disc drives (HDDs) and pricey cloud storage packages that we’ve grown accustomed to in recent years. Moreover, it’s important that your data is protected from all types of hacking, ransomware, and other threats, and it’s accessible to you always, irrespective of whether you have access to the internet or not. Specially-designed for travel enthusiasts and content creators such as photographers and videographers, the SanDisk Extreme Pro SSD is a must carry device for those who don’t like to slow down.

These SSDs come with enhanced performance of read/write speed up to 2000MB/sec allowing users to move files faster and edit right from the drive. The SanDisk Extreme SSDs have a tough rubberized coating that can withstand impacts, as well as an IP55 rating that protects it from water and dust along with added protection from shocks. This device is known for its lightspeed data transfer that comes in an extremely portable body. With high-end efficiency and a rugged weather-resistant build, these storage devices are your perfect companion for the hustlers.

Price – The SanDisk Extreme Portable SSD is available in 500GB for Rs 7,999, 1TB at Rs 12,999 and 2TB for Rs 27,499, with a 4TB model as well. Meanwhile, the Pro version is available in 1TB for Rs 19,999 and 2TB for Rs 34,999.

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