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iQOO gears up to launch Z3 on June 8, to be available on Amazon

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iQOO is coming up with yet another smartphone called Z3 in India. It is slated to be launched on June 8 and will come with Snapdragon 768G 5G SoC at the helm.

According to reports, the iQOO Z3 was supposed to arrive in India in early May but plans were changed due to the second wave of COVID-19 pandemic in the country.

The event will be live-streamed on the company’s official YouTube channel. The iQOO Z3 is also said to be a 5G supported device, similar to other iQOO devices launched in India.

The handset is being teased via Amazon, which clearly indicates it will be exclusively available at Amazon. It is also confirmed that the phone will arrive with 55W fast-charging support and run Android 11-based Funtouch OS.

The iQOO Z3 was recently launched in China and it features a 6.58-inch Full HD+ display with a 120Hz refresh rate. It comes with up to 8GB of RAM and 256GB of storage.

In terms of cameras, the iQOO Z3 features a total of four cameras – a 16MP selfie shooter inside the notch and a triple camera setup on the back consisting of 64MP primary, 8MP ultrawide, and 2MP macro units.

We can expect the same specs to arrive in India.

Mi India brings in Mi TV 4A 40 Horizon Edition at Rs 23,999

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Mi India has come up with Mi TV 4A 40 Horizon Edition in the country. Introducing a fresh look with premium metal bezel-less design, the 40-inch horizon display adds to the aesthetic of any room while taking the home entertainment experience a notch higher with impeccable detail and wider viewing angles.

The Mi TV 4A 40 Horizon Edition carries a bezel-less elegant design and an immersive viewing experience. It features a 93.7% screen to body ratio and 178 degree viewing angle, easily creating more room for entertainment. Following the impeccable details of the design, it brings in better and wider viewing angles.

It also features Mi’s proprietary Vivid Picture Engine (VPE) technology ensuring stunning visuals and true-to-life colours. The VPE technology is tuned to perfection over the years to provide an accurate screen calibration, deeper contrasts, and pinpoint precision in color reproduction.

Eshwar Nilakantan, Category lead – TVs, Mi India, said, “At Mi India, smart TVs are one of the biggest categories for us. We are always working towards bringing in specifications and features based on our customers’ feedback to best suit the market needs.”

“With people consuming more content lately, we are providing an immersive work of art in a different size and form factor with the launch of Mi TV 4A 40 Horizon Edition. Tuned to perfection with bright and vivid display and the most loved bezel-less design, we are confident that it is going to be an enticing option for our consumers and Mi fans,” adds Nilakantan.

This new entrant in the Mi TV Horizon series is powered with an enhanced version of PatchWall that allows users to navigate through the universe of varied content from more than 25 content partners such as Disney+ Hotstar, Prime Video, and many others. PatchWall is India’s most comprehensive content library specifically designed for Indian consumers. It works as a guiding light, helping consumers discover, manage, sort and experience content unlike any other experience, ever.

To further elevate the experience, the Mi TV 4A 40 Horizon comes with the Android TV 9.0 that packs quality enhancements in terms of navigation, a pleasing visual interface, and simplified controls. It brings access to over 5,000 apps with built-in Chromecast and Google Assistant.

It offers a truly cinematic experience with an immersive audio-visual experience. It supports 20W stereo speakers with DTS-HD and an array of ports available at the back including a 3.5mm audio out, SPDIF and three HDMI ports. This helps in connecting to multiple devices like soundbar, home theatre etc. easily.

Sporting Mi Quick Wake feature, it allows you to resume watching your favorite shows in just 5 seconds. It also comes with Mi Quick Mute feature that allows users to mute the TV by simply double tapping the volume down key button.

The Mi TV 4A 40 Horizon Edition is priced at Rs 23,999 and will be available on mi.com, Mi Home, Flipkart, Mi Studio and retail partner stores.

Poco M3 Pro 5G slated to be launched in India on June 8

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Xiaomi’s spin-off brand Poco is all set to unveil its M3 Pro 5G smartphone in India on June 8 via an online event. As the name sounds, it is said to be an upgraded version of Poco M3, launched in February this year.

It will be the company’s first 5G smartphone in the country and will be made available on Flipkart.

The Poco M3 Pro 5G smartphone made its debut globally last month. It was launched in the international market with a price tag of EUR 159 (roughly Rs 14,100) for the base 4GB + 64GB storage variant and EUR 179 (roughly Rs 15,900) for the 6GB + 128GB variant. Globally, the smartphone was launched in Cool Blue, Power Black, and Poco Yellow color options.

The global variant of Poco M3 Pro 5G comes with MediaTek Dimensity 700 5G and runs on MIUI 12 based on Android 11. It features a 6.5-inch FHD+ LCD Dot Display along with 1,080×2,400 pixels resolution and 1100 nits’ brightness and a 90Hz refresh rate. There’s an additional Dynamic Switch feature in the smartphone. For security, the company has given a side-mounted fingerprint sensor along with AI face unlock. To power Poco M3 Pro 5G, there’s a 5,000mAh battery which supports 18W fast charging.

The smartphone comes equipped with triple rear camera set up which includes 48-megapixel main camera, a 2-megapixel macro camera, and a 2-megapixel depth sensor. For selfies and video calling, there’s an 8-megapixel front camera.

Boult Audio AirBass Q10 with 24hrs battery life, low latency launched at Rs 1,299 on Amazon

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Premium audio brand Boult Audio has come up with a new low-profile and low-latency TWS earbuds, AirBass Q10, in India. Highly beneficial for smartphone gamers on the move, the new Q10 TWS earbuds offer lower latency for movies too.

The Boult Audio AirBass Q10 TWS earbuds are specially crafted with beautiful aesthetics a low profile that does not protrude from the ears like other TWS buds. The AirBass Q10 is pretty sleek and features a very sporty look with a dual-tone body and smooth textures. The ergonomic shape is carefully designed with lightweight materials to eliminate fatigue while offering superior wearing comfort with a snug fit. Additionally, the body is also IPX5 sweat, water and dust resistant to ensure durability. So, if you are caught in a mild shower on a rainy day, or simply working out a sweat, your AirBass Q10 will never let you down.

The all-new Boult Audio TWS earbuds are built using powerful dynamic drivers to tuned for extreme bass delivery for music and movies, with enhanced vocals and highs. Now enjoy rich audio performance while gaming and watching moves and experience great audio quality during those voice and video calls.

Built using Bluetooth v5.0, the AirBass Q10 can instantly pair with your smartphone or laptop the moment you open the case lid. The Q10 offers gamers an edge over opponents too – thanks to its ultra-low-Latency audio (<120ms), you can now enjoy gaming or movies without any noticeable audio lag. Lastly, the AirBass Q10 TWS offers up to 6 hours of battery life on a single charge, Additionally, the case can fast charge the buds up to four times, offering a total playback time of 24 hours.

The earbuds feature the hall switch technology that allows it to instantaneously pair with your smartphone or laptop when opening the case lid. The Q10 also can be used as mono buds – you can use each earbud independently as a mono option for a single ear to quickly take calls or listen to voice messages and videos. The monopod feature also saves on battery life and almost doubles the entire run time up to 48 hours. And finally, each earbud features touch controls, making it easier to control voice calls, music, audio volume and voice assistants with just a touch of your fingertip.

The AirBass Q10 TWS earbuds will be available in dual-tone Black or White colours, for an exclusive price of Rs 1,299 on Amazon.in with a 1-year standard industry warranty period.

Appy Pie buys design applications company Flyerly

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No-code app development company Appy Pie has acquired Flyerly, a pioneer in the creative design industry.

“Flyerly has a loyal user-base and quite a popular creative design application. The audience and the product fit perfectly well with Appy Pie Design?-?our wildly popular online graphic design software,” said Abhinav Girdhar, CEO, Appy Pie. “With our shared vision to empower everyone by giving them access to powerful design tools, we are thrilled to bring our teams together. The expanding Appy Pie product suite would provide users greater ways to create, design, and boost their business growth,” he added.

Following the acquisition, Flyerly will be integrated into the online graphic design product from Appy Pie?-?Appy Pie Design. This means the Appy Pie Design platform would gain from Flyer’s large base of loyal and further help businesses and individuals create high-quality digital products.

“Flyerly and Appy Pie have a common vision and goal to make technology accessible to businesses of all sizes,” said Preston Junger, Founder, Flyerly. “I am thrilled that Flyerly will live on by joining forces with Appy Pie to provide business owners with the very best creative design tools,” Junger added. Flyerly and Flyerly Biz, have been downloaded 400,000 times by business owners and professionals worldwide.

Vivo rolls out new “To Beautiful Moments” campaign for UEFA EURO 2020

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As the official smartphone of UEFA EURO 2020, Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its “To Beautiful Moments” campaign that debuted yesterday, Vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

“People around the world have been eagerly awaiting this tournament. Now more than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience,” said Spark Ni, Senior Vice President and CMO of Vivo. “We strive not only to help people capture and share life’s magical moments, but to make every moment in life more magical,” Ni added.

The new advertising campaign rolled out yesterday, is airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches, while sending the message, “give your phone a break, and be there for life’s beautiful moments.”

Through its partnership with UEFA, the smartphone brand looks to connect with and expand its widening user-base of over 400 million people worldwide. “As we rapidly expand our global business, it is incredibly important for us to connect with people through the beautiful moments in life that they care about most,” said Spark Ni.

Vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on June 11 and July 11 respectively.

To bring more fans’ applause and cheers back into the stadium, Vivo together with UEFA, will launch a #vivoSuperTime campaign where people around the world can channel their energy into the game by sharing their applause and cheers on social media for the chance to appear in the tournament’s closing ceremonies.

UEFA Marketing Director Guy-Laurent Epstein said, “The game of football brings joy to millions of football fans across the globe, and we are excited to partner with Vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together.”

Recently launched ahead of the tournament and featured in the new “To Beautiful Moments” campaign is the Vivo X60 series. As the first Vivo smartphone co-engineered with ZEISS, a global leader in optics and opto-electronics, the X60 series integrates the user-oriented innovation of Vivo and the superior expertise in mobile imaging of ZEISS to culminate in outstanding software and hardware capabilities.

Why chatbots are smarter than humans

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The 21st century is upon us and there was a pretence revolving around bots taking over the world. This assumption is far from reality, at least for now. In fact, Machine Learning has evolved so much that we humans can use them to aid our work and not against us. Chatbots are part of the Artificial Intelligence and Machine Learning revolution and they are bound to be a catalyst for brand engagement. It is estimated that 85% of consumer interactions will be handled by chatbots by the end of 2021. 50% of the businesses are also planning to invest in smart chatbots rather than mobile applications. Ever wondered why?

Chatbots are super quick!

It’s 11 pm, Chandu, a salaried man, faces an issue with his premium payments. The due date is just 1 hour from expiry. After his various attempts to pay and with a fear of penalties, he tweets “@XYZLifeInsurance I’m facing issues while paying the premium on your website, help!” Brand replied within a minute with a templated response of their website being under maintenance but immediately reassured him of extending his deadline for the next 36 hours. Chandu is relieved after hearing this and goes to sleep. Chatbot saves the day! (Well, Night)

Make them your advocates

In our years of working with some of the biggest brand names in India, we found that a positive share of voice improved promisingly when the turnaround time is on the lower side. It is an innate behaviour that getting a quick response from someone, be it brand or a person will increase your attention towards them and subsequently, thereby make them feel special.

Chatbots are available, always

Chatbots, unlike humans do not need to sleep, socialize, etc. They are available to help at any hour of the day. According to a research, 64% of internet users feel that 24/7 hour service is the best feature of the chatbots. Everyone loves a quick response, especially during any emergencies like our friend Chandu faced. Similarly, an IBM research suggests that about 80% of the queries are FAQs for which no human intervention is required. Chatbots are fully capable of handling them with ease.

Money saved is money earned

Quite literally, chatbots have the capability to handle about 80% of your overall responses, hence saving the money put in to hire a chat representative. In fact, a chatbot life report shows that they save an average 30% on operational costs just by deploying a chatbot towards an ecommerce business.

Automation is the future

Chatbots have been around since 1966. The very first one being “ELIZA” built at MIT, it was used to answer very simple decision tree questions. Fast forward to the 21st century, we can see chatbots being used from websites to apps to social networks, everywhere! Automation is the future, and it is being integrated into many business processes. The world is changing at an exponential rate. Another drift report tells us that chatbot use was increased by 92% since 2019 and is set to increase even more.

Future is now

Chatbots have a huge potential, and it is set to be a $1.3 billion market by 2024, according to Intellectyx. Brands need to actively seek a chatbot integration with their business processes, one of the very important one being Social Customer Service where a chatbot can effectively lower your first level turnaround time by a drastic percentage. It leads to an increase in positive share of voice because 82% of consumers claim that quick responses during first contacts are important to them and can impact their perception towards the brand, rendering it necessary. After all, a happy customer is all we want, right?

The author, Chaitra Kulkarni, is Customer Success Manager, Germin8, a social media intelligence company.

Traditional Games in Digital Avatar: Transport You Back in Time

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It’s not long back when children would prefer going out and form groups to play games which were officially not recognized to any course curriculum, but were best recreational activities in the neighbourhood and could be played at any vacant place without much expense. Born in 80s/90s kids must be knowing these traditional sports which they would learn on their own. Although these ancient games are now mostly confined to rural areas, thanks to the digital revolution, coupled with the proliferation of smartphones, the traditional games are finding wider acceptance among current generation as well.

It’s kind of poonarjanm (rebirth) for the fading art of traditional games – albeit in digital attire! The gaming companies are now betting big on traditional games by focusing on bringing digital innovation to traditional Indian games to compete with the western world. The local gaming companies are, in fact, busy creating their own space within the gaming segment by virtue of their unique offerings.

What’s more, considering the masses and their inability to afford expensive console systems etc, the Android and iOS ecosystems provide a perfect low-cost alternative to expensive gaming systems. By introducing those games to the digital gaming world, Indian gaming companies are trying to connect the common man to the socio-cultural aspects of conventional games which are on the verge of extinction.

In fact, Prime Minister Narendra Modi has laid emphasis on the fast-growing digital gaming arena by saying that India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired by Indian culture and folk tales.

We have listed down some of the most popular traditional games which are taking the mobile gaming industry by storm in India, akin to popular traditional card games such as teen patti, poker and rummy which have already seen many versions on virtual platforms.

Pachisi

Pachisi is a cross and circle board game, which originated in 6th century ancient India. It is played on a symmetrical shaped board with coloured pieces and dice. It is also known as Ludo in the present day. The game rules demand for the dice to be rolled out for the pieces to move around the board. Each piece moves from a start point, has to complete a round around the board towards the end point. Opponent pieces race you in the round. Should the pieces overlap, players who are playing their turn can slash out the piece, sending it back to the starting point. The mobile version comes in handy with this game, should you cheat, no one needs to know. It’s available for free on both Apple App Store and Google Play Store.

Lagori/Satoliya/Pitthu

This is a game which is typically played outdoors and involves a ball and a set of flat stones/ pebbles placed on top of each other. It is played between two teams, strikers and seekers. A member from team seekers throws the ball at the pile of stones to knock it over. The seekers then try to restore the pile of stones while the team strikers throw the ball at them. If the ball touches any player of team seekers, they are ‘out’ and his team continues without him. A seeker can always safeguard himself by touching an opposite team member before the ball hits him. The game has three levels to conquer, in mobile version. The goal in each level is to target and bring down the array of stones, together with shooting all the opponents with a sling while they attempt to stack the stones. It’s available for free on both Apple App Store and Google Play Store.

Kancha

This game was once famous as a gully sport. Playing with Kancha (marbles) was the shizz among young boys in town and villages of India. The game has its own modus operandi: played using marbles. The rules were simple, a player is supposed to hit the selected target ‘kancha’ using their own marble ball. The winner takes all the kanchas. But thanks to the virtual version, you’ll never have to worry about losing your marbles again. It’s available for free on both Apple App Store and Google Play Store.

Carrom

Widely played among the masses post the World War I, the four-player game carrom or ‘Karrom’ is believed to be invented by the Indian Maharajas. That explains why we aim for the pink coin called ‘queen’, no? A typical ‘strike and pocket’ game designed with three key elements i.e., the board, the coins or coin men and the striker disk. The objective of the play is to use the striker disk to pocket the coins just at the flick of a finger. The first player or team (two players) to pocket all the coins with the queen coin wins. Interestingly, in the digital version, mastering this game is lot easier. This game also allows a multiplayer option on phone apps. It’s available for free on both Apple App Store and Google Play Store.

Aadu Puli Aattam

Aadu Puli Aattam or Lambs and Tigers, was designed to lesson kids on the power of unity and brainstorming. Traditionally, it is a brainy game that helps you develop strategy and concept of teamwork. A typical two player game played on a board with asymmetric pyramid grid (the grids are drawn in various patterns). It is played between two teams; one who controls moves of the aadus (lambs) and the other controls the Pulis’ (tigers) moves. The Pulis’ hunt the aadus and aadus block pulis’ movements as a defence. The virtual version of Aadu Puli Aattam is indeed a great work of artificial intelligence. It’s available for free on both Apple App Store and Google Play Store.

Gilli Danda

This was an all-time favourite of young boys in India. Gilli-Danda is played with a stick and oval-shaped chunk of wood. The game is a similar to cricket. It’s generally played by standing in a very small circle of a few people. The player at strike balances the gilli (wooden chunk) on a stone in an inclined manner. The striker is then supposed to hit the gilli using the danda (stick) to flip it in the air. While it is in the air the player strikes the gilli aiming to hit as far one can. To score in a game like this, similar to cricket runs, the player is required and touch a pre-decided point outside the small circle’s boundaries before the gilli is retrieved by an opponent. In the virtual version, clear each level to be the Super champion of Gilli Danda game. It’s available for free on both Apple App Store and Google Play Store.

Gaddira

Gaddira is purely a pass-time game which involves tyre rolling or hoop rolling with a stick. In ancient India kids ran along rolling tyres on the street. They would roll these unused, old thin tyres or hoops either with bare hands or using a stick. These kids invented a game out of it by performing tricks with the rolling tyre. This then became a regular affair and the game meant keeping the tyre or the hoop rolling upright for longer time. An increase in the appreciation for the touch screen feature is majorly because of such games. In the mobile version, you can play each level multiple times, each time trying different technique to achieve minimum time. It’s available for free Google Play.

Ultimate Battle: Virtual Paradise for the Gamers to Excel in Top Esports Titles

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If we tell you that you can play all the esports games on a single platform, will you believe that? Well, you’ll have to because Ultimate Battle has all kinds of esports titles to play under one roof. Ultimate Battle is India’s first-ever one-stop online esports platform, where players connect, interact and compete with each other in their favourite esports games for entertainment and rewards. The goal of Ultimate Battle is to bring esports into the mainstream and engage millions of gamers and fans together.

Currently, the platform has garnered a player base of 3,00,000 which is growing daily. With over 39,000 monthly active users, gamers get an active community to interact with and compete against each other. The platform is now available on Google Play Store for Android users and till now has seen over 38,000 downloads already. The freshly-launched app of the platform will facilitate easier connectivity and accessibility for users and leverage the power of the mobile-first ecosystem of the country.

Here is a list of some of the popular game titles like Valorant, DOTA 2, Fortnite, Call of Duty: Mobile, Garena Free Fire, FIFA 20, Chess, etc. that the platform hosts. Besides Gameplay, Ultimate Battle enables gamers to network along with Gaming News and E-commerce portal to create a complete 360 experience.

Let’s take a look at the top five esports titles according to gamers’ engagement on the Ultimate Battle platform from January to April 2021:

Garena Free Fire

Garena Free Fire is currently the most played esports game on the platform. It’s an action-adventure battle royale game played in a third-person perspective. The game consists of up to 48 players falling from a parachute on an island in search of weapons and equipment to kill the other players. Players are free to choose their starting position, take weapons and supplies to extend their battle life.

Call of Duty: Mobile

Call of Duty: Mobile stands runner-up on this list. It is a free-to-play shooter video game. It has two modes primarily, Multiplayer and Battle Royale. The multiplayer mode is the basic first-person shooter, similar to the previous Call of Duty games on other platforms along with old maps. Battle royale mode features up to 100 players. A player can choose to play alone, on a two-man team, or in a four-man squad.

Chess

Interestingly Chess stands third on the list. It’s a strange fact in a good way that even after having the options of playing so many action-packed games with high-end graphics on the platform, our analytics tell a different story. Chess is a competitive board game played between two players. The game is played on a square board of eight rows and eight columns. Chess pieces are divided into white and black sets. Each set consists of 16 pieces: one king, one queen, two rooks, two bishops, two knights, and eight pawns. The objective of the game is to checkmate the opponent; this occurs when the opponent’s king is in check, and there is no legal way to remove it from the attack.

Counter-Strike: Global Offensive

Counter-Strike has been dominating the PC gaming scene for a decade. Growing from CS: Zero to the all-new CS: GO by Valve, this first-person shooter team strategy game has become one of the top esports title games in the world. Two teams (Terrorists and Counter-Terrorists), with 5-players on each side, face off against each other on a defined map to complete their objectives to win the round. CS: GO is one of the games with a well-structured professional scene with lots of esports teams competing every year for millions of dollars in prize money.

Valorant

Valorant is the all-new character-based FPS PC game. The new in-game dynamics and mechanics with high-tech guns and skill-weapons in Valorant have become hype among gamers. In this 5v5 team battle gameplay, each player controls a different in-game character. The characters are termed Agents which have their unique skills and weapons giving every player their special abilities. Valorant has also started marking its footprint in the esports industry with various leagues and events for professional players.

ToneTag takes quantum leap with new global patents in sound-based solutions

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Sound-based proximity communication and payments service provider ToneTag has acquired global patents from Singapore and Malaysia, adding two more countries to its list of four- the US, Japan, India and South Africa. These patents majorly cover all kinds of audio and sound communications between the devices and are set to redefine proximity engagement for customers using sound waves, eliminating the need for cash and card transactions in the future.

Out of the eight patents, ToneTag has used four to its advantage and offers three desirable solutions against the same in the market. Starting with the handy services of P2P and P2M, which allows customers to send money to people nearby without asking for their phone numbers or UPI IDs. Next is SonicCast that enables audio and video advertisements to send integrated messages with customized promotions and CTAs. The company has also developed SoundZone, a technology that provides a personalised dining experience to consumers where they can pick, order, and pay from their phones. It also allows merchants to broadcast curated customized content to their consumers and get a detailed analysis of customer behaviour.

Kumar Abhishek, Founder and CEO, ToneTag, said, “The acquisition of eight global patents is yet another milestone we have managed to achieve. It will allow us to penetrate further into the payment ecosystem and create a world of contactless voice-based payments for our customers.”

Since its inception in 2013, ToneTag has been at the forefront of a revolution in the global digital payments space, harnessing the power of sound to offer a range of financial services to its customers as well as its associates. It has created an atmosphere that motivates its researchers to break the chains of traditional thinking and incorporate modern ways to transform the future of sound and audio-based technology. This has led the company to file 15 global patents (with more in its pipeline) and satisfy 152+ million customers with its useful products.

Backed by Amazon, 3one4 capital and MasterCard, homegrown ToneTag has achieved major success in offering ‘global’ solutions, with a presence across the Middle East, South-East Asia and some parts of Africa.